Shows
UnboxedDavid Paleschuck | Founder & CEO of Branding Bud Consulting GroupThe Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.This week we are joined by David Paleschuck. With over 20 years of brand and marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft, David specializes in brand strategy...
2025-04-2128 min
HempAware RadioDavid Paleschuck's Lessons in Effective Cannabis BrandingWelcome back to HempAware Radio!In today's episode, titled "Branding Bud on HempAware," we're diving deep into the ever-evolving world of cannabis branding with our esteemed guest, David Paleschuck.As a pioneering force in the industry with nearly two decades of experience, David is at the forefront of helping cannabis brands flourish.He's the author of the Amazon bestseller "Branding Bud" and his latest book "Cannabis versus Marijuana: Language Landscape in Context," both of which explore the pivotal role of language in shaping perceptions of cannabis.Join our host, Tyler Hemp...
2024-12-121h 10
Apartment 113 Cannabis & Psychedelics Industry PodcastEpisode 103 - David Paleschuck, Branding BudEpisode 103 is the 49th episode of Season 2.
We're joined today by David Paleschuck, Author and Founder/CEO of Branding Bud Consulting Group.
David has over 20 years of brand and marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft. David specializes in brand strategy, development, management and integrated marketing.
In 2012, David entered the legal cannabis industry as the VP of Licensing & Brand Partnerships at DOPE Magazine and then as Chief Brand Officer at Evergreen Herbal, where he created successful partnerships and award-winning cannabis-infused products.
A leading voice in cannabis branding and marketing, David's writings have appeared in various publications, including Forbes...
2024-09-1655 min
the lobsterpot< podcastDoing Things ‘By The Book’David Paleschuck needs little introduction to many of us working in the cannabis industry. The seasoned marketer and author of ‘Branding Bud’ is back with a new book – ‘Cannabis vs. Marijuana: Language, Landscape, and Context’ in which he delves deeper into how we should talk about our favourite plant: and what words we should use.
2024-06-2142 min
Let's be Blunt with MontelCannabis vs Marijuana: The Power of Language | David PaleschuckWelcome back to another enlightening episode of "Let's Be Blunt with Montel." We’re thrilled to have David Paleschuck, a branding expert who’s worked with giants like American Express, MasterCard, PepsiCo, and Microsoft, joining us. Since venturing into the cannabis industry in 2012, David has become a pioneer in cannabis branding and marketing.In this episode, David and Montel discuss the intricate language of cannabis, examining how words shape perceptions, influence legislation, and either unify or divide us. With his new book, "Cannabis vs. Marijuana: Language, Landscape, and Context," David dives deep into the significance of cannabis term...
2024-06-0749 min
A Mejer JourneyEpisode 94: David Paleschuck, Founder & CEO, Branding Bud Consulting GroupDavid Paleschuck, Founder & CEO of Branding Bud Consulting Group, has 20+ years of brand building, omnichannel marketing, and product management experience serving American Express, MasterCard, PepsiCo, and Microsoft. He has participated in developing and marketing many of today’s best-known brands, and has developed, activated, and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. His book, “Branding Bud: The Commercialization of Cannabis”–the first book on cannabis branding–released in April 2021 and ramped to be a #1 best-selling book on Amazon. His new book, Cannabis vs. Marijuana: Language, Landscape & Context, is now available...
2024-05-0344 min
Planted with Sara Payan on Radio MisfitsPlanted – David PaleschuckSara talks branding, marketing and the new cannabis lexicon with David Paleschuck, branding expert and author of Branding Bud. [Ep97]
2024-03-1259 min
Branding Bud LiveEp #053: 2023 Year in ReviewJoin Branding Bud Live co-hosts David Paleschuck and Adriana Hemans along with their guest, Kieve Huffman, CEO of Engager Global and PLANT Entrepreneurial Institute for a deep dive into the highs and lows of the cannabis industry in 2023 and unpack the top 10 best and worst events that shaped the landscape. From groundbreaking advancements to challenging setbacks, we’ll cover the best and the worst moments that defined the year for cannabis. We'll also peer into our crystal ball to provide insightful predictions for 2024, exploring potential trends and regulatory shifts that could influence the industry's trajectory in 2024.
Branding Bud Live...
2023-12-2245 min
Branding Bud LiveEp #052: Cannabis and E-CommerceListen in as we navigate the complex landscape where the cannabis industry intersects with the challenges of online commerce, navigating the maze of legal regulations that pose hurdles in marketing cannabis products in the digital space. Join Branding Bud Live cohosts David Paleschuck and Adriana Hemans with our CLIO award-winning guest, Patrick Toste, Co-Founder of HIGHOPES, for an insightful conversation titled “Cannabis And E-Commerce.” Some of the questions we discuss:
How has the e-commerce landscape evolved within the cannabis industry in recent years?
How will technology shape the future of cannabis e-commerce?
What trends will dominate the landscape of c...
2023-12-1546 min
Branding Bud LiveEp #051: Cannabis and Online MarketingIn a market where regulations often pose significant challenges, understanding the nuances of online marketing isn't just advantageous; it's crucial. From demystifying compliance hurdles to capitalizing on digital platforms, our discussion will spotlight the role of online marketing strategies in building brand recognition and loyalty. Join Branding Bud Live cohosts David Paleschuck and Adriana Hemans with our guest, Guillermo Bravo, CEO of Ecomara, for an insightful conversation titled “Cannabis And Online Marketing.” Some of the questions we discuss are:
How crucial is online marketing in establishing a successful cannabis brand?
What are the primary challenges in implementing digital stra...
2023-12-0847 min
Branding Bud LiveEp #050: Cannabis and ConsistencyThe power of a brand is its ability to consistently deliver on a promise. But when it comes to crafting a cannabis brand, navigating the fragmented legal market is a challenge. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Wendy Bronfein, Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness, as we dive deep into the hurdles faced by cannabis entrepreneurs in delivering consistency amid a maze of state regulations. Some of the questions we discuss are:
What challenges do cannabis brands face in terms of maintaining consistency?
How...
2023-12-0145 min
Branding Bud LiveEp #049: Cannabis and EmploymentJoin Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we explore the complexities surrounding working within the cannabis industry and the challenges individuals may encounter while seeking employment in this evolving field. We’ll explore the unique dynamics, legal considerations, and cultural shifts that shape the intersection of cannabis and the workforce in our episode titled "Cannabis And Employment" with Raymond Navis, Executive Recruiter and CEO of RW Navis & Associates. Some of the questions we’ll discuss are:
What are the key challenges faced when seeking employment in the cannabis industry?
How legal regulations impact job oppo...
2023-12-0146 min
Branding Bud LiveEp #048: Cannabis and the Race to the BottomJoin Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as they unravel the complexities of an industry teetering on the brink of implosion with mounting pressures, including fierce competition, stringent laws, escalating taxes, and the volatile fluctuations of supply and demand. We explore the critical factors contributing to the challenging landscape and the urgent need for intervention with Angela Brown, Cofounder of Massachusetts-based Coast Cannabis. Some of the questions we discuss are:
How have tax laws impacted the overall sustainability of cannabis businesses?
What factors have contributed to the volatile nature of supply and demand in the...
2023-11-1043 min
Branding Bud LiveEp #047: Cannabis and ActivismWhat is cannabis activism, and how can we take part in it? From advocating for social justice, promoting access to medical treatment, challenging stigma and misconceptions, or pushing for legislative reforms, these are just a few forms of cannabis activism. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we chat with Dale Sky Jones, Cannabis Activist and Executive Chancellor of Oaksterdam University.
Some of the questions we discuss are:
How does cannabis activism align with broader social justice movements?
What laws and policies seek to create harm reduction, equitable access, and responsible use?
...
2023-11-0344 min
Branding Bud LiveEp #045: Cannabis and Product DevelopmentWhat makes a great cannabis product? Is it the ingredients? Is it the manufacturing process? Is it the packaging? Listen in as we explore the latest developments and trends shaping cannabis products and product development.
Join James Kennedy, Founder of Apothecanna and CEO of Flying Colors, on Branding Bud Live, with co-hosts David Paleschuck and Adriana Hemans, as we discuss “Cannabis And Product Development”. Some of the questions we’ll discuss include:
How has the landscape of cannabis product development evolved over the past decade?
What are the challenges in formulating cannabis products for diverse consumer prefer...
2023-10-2044 min
Branding Bud LiveEp #044: Cannabis and CannfluencersIn the ever-evolving world of cannabis, influencers are making a significant impact. They're not just trendsetters; they're educators, advocates, and champions of the plant. Listen in as we dive deep into the realm of “cannfluencers” – exploring their role in destigmatizing cannabis, shaping industry trends, and sharing their unique stories.
Join Jocelyn Sheltraw, CEO of Budist on Branding Bud Live, with co-hosts David Paleschuck and Adriana Hemans, as we discuss “Cannabis And Cannfluencers.” Some of the questions we’ll discuss include:
Do cannfluencers help to reduce the stigma surrounding cannabis consumption?
Can cannfluencers balance educating their audiences while entert...
2023-10-1346 min
Branding Bud LiveEp #043: Cannabis and InnovationGet ready to explore the dynamic intersection of cannabis and innovation. Listen in as we dive deep into the realm of the latest trends, disruptive technologies, and groundbreaking ideas that are shaping the cannabis landscape.
Join Carolyn Matthies, CMO of The Arcview Group, on Branding Bud Live with co-hosts David Paleschuck and Adriana Hemans as we discuss “Cannabis and Innovation” on Thursday, October 5th at 11a PST / 2p EST. Some of the questions we’ll discuss include:
What are some of the most impactful innovations in the cannabis sector in recent years?
Can innovation enhance the quality and safe...
2023-10-0644 min
Branding Bud LiveEp #042: Cannabis and Communities of ColorIn this thought-provoking episode titled "Cannabis & Communities of Color", we delve deep into the complex and often unsettling relationship between cannabis and communities of color. From its early criminalization driven by racial biases to persistently disproportionate arrests and convictions, the cannabis industry has an undeniable history of social injustice. Join us as we unravel the harsh realities, backed by historical references and alarming statistics, shedding light on the disparities and systemic inequalities that have plagued people of color in the world of cannabis. It's a crucial conversation that aims to educate, inform, and inspire change, as we strive for...
2023-09-1545 min
Branding Bud LiveEp #041: Cannabis & SpiritualityEmbark on a captivating journey in our next episode titled "Cannabis & Spirituality." We'll unravel the connections between cannabis and spiritual enlightenment, spanning centuries of history and contemporary cannabis culture with Swami Chaitanya and Nikki Lastreto, Co-founders of Swami Select. Whether you're a seasoned enthusiast or a curious seeker of higher consciousness, this episode promises to enlighten and entertain, bridging ancient traditions with contemporary insights to understand the profound bond between cannabis and spirituality.
Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our very special guests, Swami Chaitanya and Nikki Lastreto, Co-founders of Swami...
2023-09-0845 min
Branding Bud LiveEp #040: Cannabis vs MarijuanaJoin Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans for an exciting episode titled "Cannabis vs Marijuana", as they delve into the nuanced and evolving terminology surrounding cannabis, shedding light on how context and intent are crucial in understanding these terms. As cannabis professionals, it’s imperative to understand the impact of these words and how they can help us foster informed discussions, dispelling outdated stigmas and paving the way for a more inclusive and progressive cannabis landscape. Some of the topics we touch upon are:
Cannabis vs Marijuana
Adult-use vs Recreational Cannabis
Strain vs Cultivar
De-schedule vs...
2023-08-1846 min
Branding Bud LiveEp #039: Cannabis & Adaptogens: New ScienceTHC can reduce stress and anxiety, increase focus, energy, and appetite, and even increase socialization. Adaptogens are also known for decreasing stress and anxiety, increasing focus and energy levels, and aiding digestion. Many products on the market now combine the two. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with their guest, Scott Jennings, CEO and Founder of PANTRY, as they discuss “Cannabis & Adaptogens: New Science.” Some of the questions we’ll chat about include:
What are adaptogens, and how do they work?
Are there any specific adaptogens that complement cannabis particularly well?
Can combining adapto...
2023-08-1146 min
Branding Bud LiveEp #038: Cannabis Public Relations Or Cannabis Crisis Management?Just a few years ago, the cannabis industry was gearing up, full of confidence for a bright future with immense growth potential. Companies were hiring, expanding production, and exploring mergers & acquisitions, while the stigma around cannabis declined, propelling legalization efforts in new markets. Today, however, investment has all but stopped, the industry is imploding, and many cannabis companies are even suing each other. The lesson to come out of this is uncertainty. Crises are inevitable, and preparing for them is a universal business issue. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Jordan...
2023-08-0445 min
Branding Bud LiveEp #037: Cannabis: Education & Professional TrainingAs the cannabis market continues to grow, so does the demand for skilled professionals who possess a comprehensive understanding of the plant, its various applications, and the complex regulations governing its use. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we explore "Cannabis: Education & Professional Training" In this episode, we delve into the pressing need for professional training within the cannabis industry with Kurt Kaufmann, CEO and Co-founder of Seed Talent.
Branding Bud Live | 100% THC | 0%WTF
Find cannabis’s best-kept secret at www.brandingbud.com
#education #professional-training #cannabis-education #cannabis #brand #branding #brandingbud #brandingbudli
2023-07-2846 min
Branding Bud LiveEp #036: Cannabis & Veterans: Healing HeroesJoin us as we explore the unique challenges faced by veterans and how cannabis has emerged as a potential therapeutic tool for physical and emotional wounds. Get ready for an eye-opening conversation titled, "Cannabis and Veterans: Healing Heroes". Gain valuable insights as Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, along with their guest, Bob Patton, Co-founder of Green Meadows, a vertically integrated Massachusetts brand, discuss the power of healing as it relates to veterans.
In this impactful episode, we dive into the powerful and moving stories of military veterans who have found solace and healing...
2023-07-2243 min
Branding Bud LiveEp #035: Cannabis & The MediaThere is an increasing need to advertise, market, and communicate with consumers about cannabis. This must be done in a manner that is disciplined, ethical, and fact-based. Join Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, as they chat with Amy Deneson, Co-Founder of the Cannabis Media Council whose mission is to leverage the power of advertising to advocate for mainstream awareness with compelling, wholehearted, people-centered campaigns that promote positive experiences with cannabis – and normalize consumption across generations.
Branding Bud Live | 100% THC | 0%WTF
Find cannabis’s best-kept secret at www.brandingbud.com
#media...
2023-07-0746 min
Branding Bud LiveEp #034: Cannabis Brands & Consumer BehaviorDo cannabis brands play a role in shaping consumer behavior and preferences – or is it the other way around? Gain valuable insights as Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, along with their guest, Michael Rosenfeld, Sr. Client Partner at Weedmaps discuss the power of branding, the impact of packaging, and the ability to leverage data to influence consumer choices.
From understanding the evolving demographics and psychographics of cannabis consumers to exploring the impact of cultural trends and product innovation, we'll dive deep into the factors that influence consumer choices. In this thought-provoking episode, we'll di...
2023-06-3045 min
Branding Bud LiveEp #032: Cannabis & CelebritiesCelebrities & Cannabis: Are they genuinely championing the normalization of cannabis or merely seizing a lucrative opportunity? Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as they deep dive into the fascinating world of celebrities and their cannabis brands with Steve Bloom of celebstoner.com. Explore the impact they have on both the normalization of cannabis and the opportunistic nature of their involvement. Some of the topics we cover are:
What notable celebrities have ventured into the cannabis industry?
How will their involvement affect the overall trajectory of the industry?
Will their...
2023-06-1646 min
Branding Bud LiveEp #031: Cannabis & Artificial IntelligenceJoin co-hosts David Paleschuck and Adriana Hemans for an intriguing episode of Branding Bud Live titled, "Cannabis & Artificial Intelligence".
Artificial intelligence is revolutionizing industries worldwide, and now it's making its way into the cannabis space! In our upcoming podcast episode, we dive deep into the intriguing intersection of cannabis and AI, exploring how this powerful combination is set to transform the industry and enhance the end-consumer experience.
Discover how AI-driven technologies are reshaping cultivation practices, improving product quality, and optimizing supply chain management. Uncover the immense potential of machine learning algorithms in streamlining research and de...
2023-06-0948 min
Branding Bud LiveEp #030: Cannabis & Sustainable PackagingJoin co-hosts David Paleschuck and Adriana Hemans for an intriguing episode of Branding Bud Live titled, "Cannabis & Sustainable Packaging". Discover the fascinating world where the cannabis industry meets sustainable packaging solutions. Together with our expert guest, Kary Radestock, CEO of Hippo Premium Packaging, we' dive deep into the challenges, innovations, and environmental implications surrounding cannabis packaging. Don't miss out on this exciting exploration of sustainable practices and their impact on the cannabis industry. Some of the topics we’ cover are:
How can the cannabis industry embrace sustainable packaging practices to minimize its environmental footprint?
What innovative and eco-friendly pa...
2023-05-1846 min
Branding Bud LiveEp #029: Cannabis Design & LifestyleJoin co-hosts David Paleschuck and Adriana Hemans as they delve into the fascinating intersection of cannabis, art, and design. In this episode of Branding Bud Live, they explore the creative synergy between the world of cannabis and the realms of aesthetics and innovation with Sackville & Co co-founders, Lana Van Brunt & Hayley Dineen. Discover how art & design influence the cannabis industry, from beautifully designed accessories and accouterments to visionary packaging that pushes boundaries. Join in as we celebrate the fusion of cannabis, art, and design, and explore how it is shaping a unique lifestyle and cultural movement. Some of the...
2023-05-1145 min
Branding Bud LiveEp #028: The Socialization of Cannabis BeveragesCurious to know more about the historical role of beverages, and how cannabis-infused drinks might reshape social interaction? In this episode, "The Socialization of Cannabis Beverages", co-hosts David Paleschuck and Adriana Hemans explore the socialization of cannabis beverages and their significance in reshaping social drinking with Seng Robertson, Technical Director of Cannabis Research & Development at The Boston Beer Company.
We highlight the historical importance of beverages, particularly alcohol, in terms of gender associations, celebratory traditions, and societal status. Drawing from this context, we position cannabis beverages as the future of social drinking, emphasizing their potential to foster...
2023-05-0445 min
Branding Bud LiveEp #027: Cannabis & The Customer ExperienceForget about surprising and delighting customers. Just delight them. Close the gap between the promise you make and the experience you deliver.
Join co-hosts, David Paleschuck and Adriana Hemans as they chat with Tom Stewart, co-author of the bestselling book “Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight”. Tom will show us how businesses of all kinds – including cannabis businesses – can use service design to differentiate their services, build customer loyalty, and create lasting relationships. Some of the topics we’ll cover are:
What are the key elements of a successful customer s...
2023-04-2745 min
Branding Bud LiveEp #026: Cannabis: Flower In FashionJoin your hosts David Paleschuck and Adriana Hemans as they interview Brett Heyman, Founder & Creative Director of Edie Parker, a NYC based fashion and accessories company making headway in the cannabis space. From the creativity and self-expression that both fashion and cannabis inspire to the unique lifestyle choices that unite enthusiasts of both, we'll be exploring the ways in which these two cultural movements influence and shape each other. Some of the questions we’ll ask are:
• What do these two worlds have in common?
• How does cannabis inspire creativity in the world of fashion?
•...
2023-04-2044 min
Branding Bud LiveEp #025: Cannabis: What Makes A Winning Brand?Join your hosts David Paleschuck and Adriana Hemans as they interview Michael Kauffman, Executive Director of The Clio Music & Clio Cannabis Awards. Founded in 1959 to honor excellence in advertising, The Clio Awards celebrates bold, creative work that inspires ideas and fosters meaningful connections within the creative community. Today, Clio Cannabis celebrates the creators at the forefront of cannabis marketing and communications. Some of the topics we’ll cover are:
• What piques cannabis consumers' interests?
• What makes a winning cannabis brand?
• Are there any similarities across CLIO Cannabis winners?
Listen in to "Branding B...
2023-04-1350 min
Branding Bud LiveEp #024: Four Twenty Free For AllJoin your hosts David Paleschuck and Adriana Hemans as they interview Brett Puffenbarger, VP Marketing of Greencheck Verified, and Aaron Salles, VP, Sales & Marketing at MOCA Humboldt – both experts in the cannabis field. This 4/20, we got a little silly and sparked up some of the following questions:
• If cannabis could talk, what would it say?
• Thoughts on a national cannabis mascot; and
• Should 4/20 become a state holiday in states where cannabis is legal?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about t...
2023-04-0646 min
Branding Bud LiveEp #023: The 14 Cannabis Brand ArchetypesJoin your hosts David Paleschuck and Adriana Hemans as David Paleschuck takes us through “The 14 Cannabis Brand Archetypes” from his bestselling book, “Branding Bud: The Commercialization of Cannabis”. Some of the questions we’ll ask are:
• What is a cannabis brand archetype; and why are they important?
• Must brand archetypes be mutually exclusive?
• How can brand archetypes help market and manage a brand?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100% THC...
2023-03-2346 min
Branding Bud LiveEp #022: Cannabis EDU: Higher EducationJoin your hosts David Paleschuck and Adriana Hemans as they interview Michael Zaytsev, Cannabis Program Director at LIM College, and Cultivation Professor Marianne Cursetjee, MBA, CEO of Alibi Cannabis. Some of the questions we’ll ask are:
• Why the rise in cannabis education?
• How will academic participation add to the credibility of the industry?
• Are degrees required to ensure consistent industry knowledge transfer?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100...
2023-03-1647 min
Branding Bud LiveEp #021: Wellness & CPG: The Cannabis ConnectionJoin your hosts David Paleschuck and Adriana Hemans as they interview Heather Florio, CEO of Desert Harvest, a 30-year-old Aloe Vera wellness company focused on the health needs of those underserved and living with under-recognized conditions. Some of the questions we’ll ask are:
• Is plant wellness, and the ability to deliver quality products, consistently difficult?
• How does the CBD + Aloe Vera formulation dampen pain response?
• What are the opportunities for plant medicine and cannabis in the future?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where busines...
2023-03-0947 min
MediaJel | The PodcastThe Psychology Behind Developing Brand Loyalty in Cannabis Marketing With David PaleschuckAh, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology!
The quality of a cannabis brand’s products and services, packaging, and advertising all come together to form a consumer’s perception of the brand. But let’s not forget the emotional connections. Brands that make consumers feel warm and fuzzy inside through their values, personality, or story have a better chance of winning over hearts and minds.
Consistency is key, too. If a brand consistently delivers the goods, con...
2023-03-041h 02
Cannabis Marketing LiveThe Psychology Behind Developing Brand Loyalty in Cannabis Marketing With David PaleschuckAh, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology!The quality of a cannabis brand’s products and services, packaging, and advertising all come together to form a consumer’s perception of the brand. But let’s not forget the emotional connections. Brands that make consumers feel warm and fuzzy inside through their values, personality, or story have a better chance of winning over hearts and minds. Consistency is key, too. If a brand con...
2023-03-041h 02
Branding Bud LiveEp #020: Cannabis Industry Events: Fragmented and FlourishingJoin your hosts David Paleschuck and Adriana Hemans as they interview George Jage and Sid Patel, two founders of the industry’s better-known events, MJ Unpacked, and the Cannabis Drinks Expo. Some of the questions we’ll ask are:
• What is the overall state of the industry?
• Why a move toward hyper-specific tradeshows and events?
• How does the fragmented landscape play into the equation?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100...
2023-03-0246 min
Branding Bud LiveEp #019: MSO Strategies: Regional Roadmaps & Revolving DoorsJoin your hosts David Paleschuck and Adriana Hemans as they interview David Goubert, President & CEO, of Ayr Wellness Inc., one of the largest Multi -State Operators (MSO) in the country. Some of the questions we’ll ask are:
• What is the overall state of the industry?
• Has there been a movement away from specific states?
• How do business basics like supply & demand, and economies of scale play into the equation?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business o...
2023-02-2450 min
Branding Bud LiveEp #018: High on Thailand: The Global ExpansionJoin your hosts David Paleschuck and Adriana Hemans as David Paleschuck checks in live from Bangkok, Thailand. Within just 8 months cannabis has exploded in Thailand. Once heavily frowned upon and severely penalized, it still has its nay-sayers. Some of the questions we’ll discuss are:
• What’s Thailand’s relationship with cannabis?
• What products are being sold, where, and in what doses?
• What restraints if any, are there on sales, distribution & consumption?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the busi...
2023-02-1646 min
Branding Bud LiveEp #017: Outlaw Brands: Backstories & Bad GuysJoin your hosts David Paleschuck and Adriana Hemans as they interview Barry Foy, founder of “Gentlemen Smugglers”. Inspiring the brand’s name, Barry was tagged with the federal kingpin statute in “Operation Jackpot” – the first Presidential sting in the ‘war on drugs’. Some of the questions we’ll ask are:
What inspired you to start a cannabis brand after spending decades in jail?
How does that inspiration translate into a company's values and products?
What attracts consumers to counter-culture brands?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the bu...
2023-02-0939 min
Branding Bud LiveEp #016: Flavor, Function & Form: Cannabis Beverage DevelopmentJoin your hosts David Paleschuck and Adriana Hemans as they interview Austin Stevenson, Chief Innovation Officer at Vertosa, a cannabis product development & formulation company based in CO. Some of the questions we’ll ask are:
• What are the unique challenges and opportunities in developing a cannabis beverage?
• Are there techniques from traditional beverages that cannabis brands can learn from?
• What traditional brands are likely to move into cannabis next?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabi...
2023-02-0246 min
Branding Bud LiveEp #015: Cannabis: Who's Teaching Who?Join your hosts David Paleschuck and Adriana Hemans as they interview Danny Gold, CEO & Co-Founder, Zoltrain an online cannabis education firm bridging the gap between brands, retail owners, buyers, and budtenders. Some of the questions we’ll ask are:
• Who’s responsible for educating the customer?
• What’s entailed in a “positive and memorable customer experience”?
• How do message and tone differ when speaking to a retailer, a budtender, or a customer?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business...
2023-01-2647 min
Branding Bud LiveEp #014: When Cannabis Public Relations Becomes Cannabis Crisis ManagementJoin your hosts David Paleschuck and Adriana Hemans as they interview Kim Prince, Principal at Proven Media, a cannabis focused PR firm based in AZ. Some of the questions we’ll ask are:
• How has the vape crisis effected the cannabis industry?
• What’s an example of a PR campaign turned bad?
• How can we prepare for cannabis and other crises in advance?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis
industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100...
2023-01-1945 min
Branding Bud LiveEp #013: The Ins & Outs of Cannabis LicensingJoin your hosts David Paleschuck and Adriana Hemans as they interview Sara Gullickson, CEO & Founder of The CB Advisors. Some of the questions we’ll ask are:
• How difficult is it to obtain a cannabis license?
• Are there different types of cannabis licenses?
• How do states differ in granting cannabis licenses?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100% THC | 0%WTF
Find cannabis’s best-kept secret at www.brandingbud.
2023-01-1246 min
the lobsterpot< podcastGetting Bud To BloomThe cannabis sector needs little persuasion when it comes to embracing edginess and innovation. But building a brand in an emerging market category takes some serious upward punching.
Veteran brand marketer, and author of ‘Branding Bud’, David Paleschuck, needs little introduction to the global cannabis fam. He tells us more about the challenges and opportunities weed brands face as they figure out the way forward.
2023-01-0646 min
Branding Bud LiveEp #012: Building Community Within CannabisJoin your hosts David Paleschuck and Adriana Hemans as they interview Parisa Mansouri-Rad and Adelia Carrillo, Founders of The Blunt Brunch. Some of the topics we’ll cover are:
• How do we build and nurture supportive business communities?
• What common goals drive cannabis business leaders to work together?
• Is there a clear consensus on what needs to change in cannabis?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100% THC | 0%WTF
Find...
2023-01-0549 min
Branding Bud LiveEp #011: How Non-Plant-Touching Brands Create Authenticity in CannabisJoin your hosts David Paleschuck and Adriana Hemans as they interview David Vaneaton, Sr. Brand Manager at Boveda, as they discuss non-endemic companies entering and participating in the cannabis industry in authentic and meaningful ways. Some of the topics we’ll cover are:
• How do non-plant-touching companies enter the industry?
• Where can exchanges of value be found in the industry?
• What does the cannabis industry need to learn from non-endemic businesses?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the busine...
2022-12-2945 min
Branding Bud LiveEp #010: Why Women-Owned Cannabis Brands?Join your hosts David Paleschuck and Adriana Hemans as they interview Kristina Aducci, Founder and CEO of House Of Puff on the rise and importance of female-owned cannabis brands. Some of the topics we’ll cover are:
• Why the rise in female cannabis consumption?
• Why haven’t we seen women ascending to the C-suite?
• Why is it harder for women to secure capital?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100...
2022-12-2245 min
Branding Bud LiveEp #009: The Future of Cannabis Consumption LoungesJoin your hosts David Paleschuck and Adriana Hemans as they interview Maha Haq, a California-based cannabis consumption lounge consultant as they discuss “The Future Of Cannabis Consumption Lounges”. Some of the topics covered are:
• What concerns should we have about onsite cannabis consumption?
• Can you consume alcohol and cannabis together in consumption lounges?
• How are different states handling consumption lounges?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100% THC | 0%WTF
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2022-12-1547 min
Branding Bud LiveEp #008: Cannabis: 2022 Year in Review and 2023 PredictionsJoin your hosts David Paleschuck and Adriana Hemans for a countdown of the top 10 most memorable moments of 2022, and top 10 predictions for 2023. Some of the topics we’ll cover reveal the events that shaped the cannabis industry in 2022 including:
• The partnership between Major League Baseball and Charlotte's Web
• Research that proves "the nose knows"
• And the "Brock Ollie" Superbowl advertisement
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100% THC | 0%WTF
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2022-12-0848 min
Branding Bud LiveEp #007: Creativity and CannabisJoin your hosts David Paleschuck and Adriana Hemans as they interview Jason McHugh, CEO, and founder of Califari, one of California's best-known art-based cannabis brands about "Creativity and Cannabis." Listen in to learn more about the Califari brand, and how Jason leveraged his creative background with the Beastie Boys, Spike Jonez, and Trey Parker into what he does today. Some of the topics we’ll cover are:
• How connected are the art and cannabis industries?
• What about cannabis allows us to be more expressive and creative?
• How have past creative experiences influenced current creative...
2022-12-0143 min
Branding Bud LiveEp #006: Conscientious Capitalism Through CannabisJoin your hosts David Paleschuck and Adriana Hemans as they interview Tyme Ferris, co-host of the "Queer in Cannabis" podcast, and founder and CEO of the Pantheon Collective. Some of the topics we’ll cover are:
• How diverse is the cannabis industry?
• Are social equity programs helping or hurting minorities in cannabis?
• What are gender-based trends happening in the industry?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100% THC | 0%WTF
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2022-11-2447 min
Branding Bud LiveEp #005: The Good, the Bad, and the UglyJoin your hosts David Paleschuck and Adriana Hemans as they interview Brett Puffenbarger, VP of Marketing, Green Check Verified, and cannabis industry influencer. Some of the topics we’ll cover are:
• Is sexism alive and well in the cannabis industry?
• Who were those "T-shirt guys" at 2022 MJBizCon; and do we even care?
• Are hard drugs consumed at cannabis industry events?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100% THC | 0%WTF
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2022-11-1745 min
Branding Bud LiveEp #004: Industry Event: 2022 MJBizCon PreviewJoin your hosts David Paleschuck and Adriana Hemans as they interview James Zachodni, Co-founder of Dope Magazine and Farechild Events, and one of the ultimate party-throwers in the cannabis industry. We'll be previewing the upcoming MJBIZCON week in Vegas and all the happenings around town, including
Farechild's "Shangri-La" event. Some of the topics we’ll cover are:
• What’s it like to start a cannabis events company in the middle of a pandemic?
• What’s the secret behind throwing the hottest cannabis parties in town?
• What should MJBizCon newbies expect this year?
Listen in...
2022-11-1042 min
Branding Bud LiveEp #003: Building a Successful National Cannabis BrandJoin your hosts David Paleschuck and Adriana Hemans as they interview Ben Gaines, Director of Marketing at WYLD - the nation's biggest edibles brand. Find out how they parlayed the wilderness and lifestyle culture of Oregon into a memorable infused gummy brand experience for the entire U.S. Some of the topics we’ll cover are:
How has WYLD grown into an independent multi-state cannabis brand?
Are there regional palates and preferences when it comes to cannabis?
How do flavor, dose, and form-factor play into WYLD’s success?
Listen in to "Branding Bud Live" – weekly productive distractions for th...
2022-11-0344 min
Branding Bud LiveEp #002: When Creativity, Cannabis, and Commerce ConvergeJoin your hosts David Paleschuck and Adriana Hemans as they interview Andreas Neumann, Chief Creative Officer at Jushi Holdings Inc. Listen in to learn about everything creative in cannabis. Some of the topics we’ll cover are:
• Where are the creative opportunities in cannabis?
• How is Jushi and its brands taking advantage of these opportunities?
• What’s the future of cannabis brands?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business people come to talk about the business of cannabis.
Branding Bud Live | 100% THC | 0%WTF
2022-10-2749 min
Branding Bud LiveEp #001: What You Don't Know About New York CannabisJoin your hosts David Paleschuck and Adriana Hemans as they interview Steven Phan, Co-Founder of Come Back Daily, about the evolving New York cannabis landscape. Listen in to learn about everything you don't know about New York cannabis. Some of the topics we’ll cover are:
• Who are the real players in New York cannabis?
• Why is NYS taking so long to create and distribute cannabis rules and regulations?
• What’s the future of NY cannabis brands?
Listen in to "Branding Bud Live" – weekly productive distractions for the cannabis industry, where business peo...
2022-10-2045 min
Beverage Trade NetworkEpisode 36 : How to Boost your Cannabis Business with Effective Branding with David PaleschuckBranding is critical for any business, but it is especially important in an emerging market like the cannabis industry.
The cannabis industry is now entering the legalization arena, providing an opportunity for businesses to employ quality branding practices. Brands can utilize their story and identity to develop memorable and successful products to reach the appropriate market.
You can give your product a voice that the audience can relate to, connect with on a personal level, and carry with them beyond merely visual appeal by knowing how to correctly brand your product.
As the cannabis industry continues to rise in popularity...
2022-10-1230 min
AlchemyDavid Paleschuck, Founder & CEO, Branding Bud Consulting GroupDavid discusses creating meaningful cannabis brands and his new book.
2022-08-0423 min
Cannabis Compliance Made EasyBuilding a National Cannabis BrandBuilding a National Cannabis BrandProCanna co-founder/CEO Dede Perkins welcomes cannabis branding specialist David Paleschuck in our fifth installment of LinkedIN Live Series.David literally wrote the book on branding cannabis, “Branding Bud”.Dede and David will discuss the following topics in their series today:How can you build a successful, national cannabis brand?- 4 pillars of success- Form factors and challengesHow do rules and regulations make branding more challenging?- For example, the amount of allowable THC in each serving size varies from stat...
2022-05-0333 min
"Branding Bud: The Commercialization Of Cannabis"Episode 15: "Branding Bud: The Commercialization Of Cannabis" with James Kennedy, Founder of Apothecanna.This week’s guest is James Kennedy, founder of Apothecanna, a Denver-based cannabis-infused topicals company created in 2009. Apothecanna’s mission is to spread the wisdom of traditional plant medicine. Listen to learn more about James and Apothecanna and his take on cannabis branding.
2022-03-3033 min
"Branding Bud: The Commercialization Of Cannabis"Episode 14: "Branding Bud: The Commercialization of Cannabis" with Mark Faicol, Brand Manager at Pabst Labs.Join me, David Paleschuck, author of the first book on cannabis branding, “Branding Bud: The Commercialization of Cannabis” and my guest, Mark Faicol, Brand Manager at Pabst Labs – maker of the cannabis-infused beverage from Pabst Blue Ribbon. Listen in to learn more about how the hipster beer brand entered the cannabis-infused beverage market and what it's doing to gain market share.
2022-03-2429 min
The Growing Revolution - Smart PotCastEpisode 12: David Paleschuck- Cannabis Branding AuthorThis week, we interviewed Author, and Branding Expert, David Paleschuck. He is the author of Branding Bud: The Commercialization of Cannabis.His knowledge of branding and marketing is great for newbies to cannabis, and veteran growers as well. As cannabis goes from black market, to a commodity, how do companies position their products for the most success? The main answer: grow good flowers, and know your customer!That's the short answer. For the more in depth discussion, please check out this week's episode!Please like this video...
2022-03-2436 min
"Branding Bud: The Commercialization Of Cannabis"Episode 13: "Branding Bud: The Commercialization of Cannabis" with Joshua Littlejohn, Co-Founder of Highgrade Syrup.Join me, David Paleschuck, author of the first book on cannabis branding, “Branding Bud: The Commercialization of Cannabis” and my guest, Joshua Littlejohn, Co-Founder of Colorado-based, Highgrade Syrups. We'll chat about everything from the cultural aspects of drinking syrup to the business aspects of being an entrepreneur in the cannabis industry today. Listen in to learn more about Joshua Littlejohn and his brand, Highgrade Syrup.
2022-03-1825 min
The GLOshowDavid PaleschuckOn the GLOshow this week David Paleschuck joins Charlie Lyons to talk skateboarding, art, branding and of course cannabis. David has 15+ years of brand-building and consumer marketing experience working with brands such as American Express, MasterCard, PepsiCo, and Microsoft. He is a regular contributor for High Tomes, Dope Magazine and Forbes. David’s book, “Branding Bud: The Commercialisation of Cannabis” – the first book on cannabis branding – released in April 2021 and ramped to be the #1 best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories. Hosted on Acast. See acast.com/privacy for more information.
2022-03-101h 05
"Branding Bud: The Commercialization Of Cannabis"Episode 12: "Branding Bud: The Commercialization Of Cannabis" with Brad Douglass, Ph.D., VP, Intellectual Property and Regulatory Affairs at The Werc Shop.Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields.
This week’s guest is Brad Douglass, PhD., who holds the title of V.P. Intellectual Property and Regulatory Affairs at The Werc Shop – one of the better-known terpene labs specifically engaged in cannabis. Brad’s past research has focused on the discovery of drugs, the delivery of therapeutics to the brain, and the production of pharmaceuticals. He is currently an active...
2022-03-0939 min
"Branding Bud: The Commercialization Of Cannabis"Episode 11: "Branding Bud: The Commercialization Of Cannabis" with Ariel Payopay, Founder of Leira Cannagars.Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Ariel Payopay, Founder of Leira Cannagars, a Washington-based luxury cannabis cigar brand. His smokable creations often come gold or platinum wrapped and cost upwards of $10,000. He and his cannagars have been featured on Vice’s ‘Most Expensivist’ hosted by 2 Chainz. Ariel has taken his brand to Washington and Nevada and is on his way to building a national can...
2022-03-0325 min
"Branding Bud: The Commercialization Of Cannabis"Episode 10: "Branding Bud: The Commercialization of Cannabis" with Christi Campbell, Esq., a cannabis brand attorney at Duane Morris, LLP.Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Christi Campbell – a cannabis and luxury branding attorney. Lead of Duane Morris' Fashion, Luxury, Retail & Consumer Brands Team. Join us to learn more about Christi, cannabis trademarks and IP, and the future of cannabis.
2022-02-2334 min
"Branding Bud: The Commercialization Of Cannabis"Episode 9: "Branding Bud: The Commercialization Of Cannabis" with Dave Tran, Co-Founder of Dope Magazine and Farechild Events.This week’s guest is Dave Tran, Co-founder of Dope Magazine and Farechild, a Seattle-based cannabis events company; and Goldfingers Group, a cannabis consultancy. As CEO of Dope Magazine, Dave was the “front-man” and responsible for strategic direction of the magazine, as well as co-creating The Dope Industry Awards, Dope Cups, Dope Golden Ticket Parties, among other notable activities and accomplishments. Listen in as we chat about the industry and what Dave has been up to.
2022-02-1736 min
"Branding Bud: The Commercialization Of Cannabis"Episode 8: "Branding Bud: The Commercialization of Cannabis" with Nikki Lastreto and Swami Chaitanya, Co-Founders of Swami Select.Join David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guests are Nikki Lastreto & Swami Chaitanya, Co-founders of Swami Select, located in Mendocino’s Bell Springs Appellation, an area known for producing some of the world’s finest cannabis. Together, they’ve become a leading force in the cannabis industry - educating and advocating for the betterment of the plant and those who consume it. In this week’s episode of The Brandin...
2022-02-1049 min
"Branding Bud: The Commercialization Of Cannabis"Episode 7: "Branding Bud: The Commercialization of Cannabis" with Kristina Calvert: Director of Business Development at CanndescentJoin David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding with the best minds in the industry. This week’s guest is Kristina Calvert, Director of Business Development at Canndescent, one of California's better known 'benefit-specific' brands. Listen in to hear about Kristina's journey from black-market sales to one of the larger cannabis brands in the regulated CA market.
2022-02-021h 00
"Branding Bud: The Commercialization Of Cannabis"Episode 6: "Branding Bud: The Commercialization of Cannabis" with Jayson Won, Head Of Creative at Puffco.Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Jayson Won, Head of Creative at Puffco. He is an Executive Creative Director and Entrepreneur with over 25 years of experience leading award-winning creative teams, delivering powerful creative solutions, and creating meaningful digital experiences for some of the world’s most recognizable brands. Jayson has worked with Apple, HBO, Panasonic, MGM, Disney, Polygram, Universal, Paramount, 20th Century Fox, and has...
2022-01-2636 minMediaJel | The PodcastBranding with a Buzz: Strategies to Scale your Cannabis Business with David PaleschuckMaking your cannabis brand great is about more than quality products and good service, it’s about providing an experience they can’t get anywhere else. With so many brands to choose from, what keeps your branding competitive as industry trends evolve? How can your brand find its “voice” and speak to customers?
Branding expert, consultant, and author, David Paleschuck, joins us to share tips from his bestselling book, “Branding Bud: The Commercialization of Cannabis”. Tune in as we analyze the current landscape of the cannabis world and provide tips on how to differentiate your brand from the competition.
What You'll Learn...
2022-01-211h 02Cannabis Marketing LiveBranding with a Buzz: Strategies to Scale your Cannabis Business with David PaleschuckMaking your cannabis brand great is about more than quality products and good service, it’s about providing an experience they can’t get anywhere else. With so many brands to choose from, what keeps your branding competitive as industry trends evolve? How can your brand find its “voice” and speak to customers?Branding expert, consultant, and author, David Paleschuck, joins us to share tips from his bestselling book, “Branding Bud: The Commercialization of Cannabis”. Tune in as we analyze the current landscape of the cannabis world and provide tips on how to differentiate your brand from the competit...
2022-01-201h 03
"Branding Bud: The Commercialization Of Cannabis"Episode 5: "Branding Bud: The Commercialization of Cannabis" with Alice Moon, Cannabis Social Influencer, Educator and Advocate.Join David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding with the best minds in the industry. This week’s guest is Alice Moon, cannabis social influencer, educator and advocate. Listen in as Alice and David discuss the do’s & don’ts of online cannabis marketing.
2022-01-1939 min
"Branding Bud: The Commercialization Of Cannabis"Episode 4: "Branding Bud: The Commercialization of Cannabis" with Lisa Weser, Former Head of U.S. Marketing Communications at AB InBev and Founder of Trailblaze, a cannabis-focused PR firm.Join me, David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and other related topics with the best minds in the industry. This week’s guest, Lisa Weser, founder of Trailblaze, a cannabis-focused PR firm and mastermind behind the viral 850 lb. pot brownie. This week we’ll be chatting about Lisa’s pivot from being the "Queen of Beers" to "The Cannabis Publicist™”
2022-01-1355 min
"Branding Bud: The Commercialization Of Cannabis"Episode 3: "Branding Bud: The Commercialization of Cannabis" with Allison Disney, Partner at Receptor Brands, a cannabis-focused design firm based in Chicago.Join me, David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and other related topics with the best minds in the industry. This week’s guest is Allison Disney, a cannabis brand strategist, and partner at Receptor Brands, a cannabis-focused agency based in Chicago. This week, I’ll be chatting with Allison about cannabis brands, cannabis consumers, and cannabis marketing.
2022-01-0645 min
To Be Blunt070 Branding Bud and The Commercialization of Cannabis with David Paleschuck“It's time for legalization. We are normalizing the plant and things are moving. And people are learning about it and educating themselves. And that's what's most important.” - David PaleschuckWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes David Paleschuck, author and Founder of PALESCHUCK LLC, to expound his insights about branding for the cannacurious, attributes to a standout brand, and pointers to best serve our unique target demographic. [00:01 – 07:06] Shayda shares why October is special[07:07– 14:29] Cannabis Branding and David’s Story on Cannabis [14:30 – 24:33] Brand Positioni...
2021-10-0451 min
Thinking Outside The BudDavid Paleschuck, Author and CPG Branding and Marketing ConsultantDavid Paleschuck, Author and CPG Branding and Marketing ConsultantWith 15+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo and Microsoft, David has participated in developing and marketing many of today’s best-known brands. His career focus has been on brand strategy, brand development, brand management and integrated marketing. He has developed, activated and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. Since entering the cannabis industry in 2012, David has created profitable partnerships while working as the VP, Licensing & Brand Partnerships at DOPE Magazine and cr...
2021-08-2730 min
"Branding Bud: The Commercialization Of Cannabis"Episode 2: "Branding Bud: The Commercialization of Cannabis" with Marco Hoffman, Founder of Venice Cookie Company & Evergreen Herbal.Join David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Marco Hoffman, veteran cannabis brand builder. Creator of legacy brands The 420 Bar, Cannabis Quencher, Sinners & Saints, High Tea, Bad Hombre, and Impeachmints, among others. Co-founder of Venice Cookie Company (VCC), and Founder of Evergreen Herbal, a Seattle-based cannabis processor manufacturing cannabis-infused beverages, edibles, and flower brands. Marco has taken his brand to California, Washington, Alaska, Arizona and is on his...
2021-06-0420 min
Green EntrepreneurHow to Brand Bud in the Modern Era David A. Paleschuck is a product development and marketing expert and author of the fascinating new book, Branding Bud: The Commercialization of Cannabis. He talks about questions brands should ask when positioning their product, the 15 archetypes of cannabis brands, the companies that are doing it right (and wrong), and his predictions for cannabis branding in the future. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-05-2033 min
Know Grow Create“BRANDING BUD: THE COMMERCIALIZATION OF CANNABIS", WRITTEN BY DAVID PALESCHUCK : BOOK RELEASE 4/20“BRANDING BUD: THE COMMERCIALIZATION OF CANNABIS” RELEASESTHE FIRST BOOK TO EXPLORE THE LEGAL CANNABIS BRAND LANDSCAPEWe are excited to announce the release of branding and marketing expert David Paleschuck’s highly anticipated book“Branding Bud: The Commercialization Of Cannabis” (www.brandingbud.com). The publication is a compelling must-read that digs deep into the ever-changing cannabis industry to uncover what brands of all sizes are doing to introduce their products to the hearts and minds of cannabis consumers.With the global legal cannabis market val...
2021-04-181h 11
Know Grow CreateAaron Salles | Humboldt Harkens on his journey to Normalize The Plant™On Episode 13: Join in on a chat with my fellow Club House Moderator and all around cannabis wizard Aaron Salles. His career and old stomping grounds are insights into the mad man that is Aaron. He now resides in Humboldt where he is involved in All Things Cannabis. Join us to hear about Aaron's journey and some tips and tricks on solventless hash techniques. Learn how to wash, stay for the conversation. Enjoy!Join us Friday nights from 8pm-2am for our Friday Night Hang out with David Paleschuck in Branding Bud Club, Myself from 10pm-12am...
2021-03-291h 11Know Grow CreateJosh Kirby: Kin Slips | Sublingual Strips | Consumption Method MattersToday we take a journey with co-founder Josh Kirby of Kin Slips and cover everything from Full Spectrum Vs. Isolate, Ensemble/Entourage Effect, Curating your Cannabinoid consumption. We also delve into why edibles can be like playing Russian roulette with your high. Terpenes play an interesting role in interacting with our olfactory system, let's explore where they make sense like in a sublingual strip but not in a capsule. Find out why on this episode of Know Grow Create!Notes | Topics | Resource Links: Kin Slips Josh KirbyAlicia Rose | He...
2021-03-221h 04Know Grow CreateDavid Paleschuck: Branding Bud | The Commercialization of CannabisWith over twenty years of brand-building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft – and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; and most recently as Chief Brand Officer at Evergreen Herbal – Paleschuck has played a part in creating many of today’s well-known cannabis brands. His writings on cannabis trends, branding and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, PROHBTD, among others. David and I have gotten to know each other through Club House and we have...
2021-03-161h 06
"Branding Bud: The Commercialization Of Cannabis"Episode 1: "Branding Bud: The Commercialization of Cannabis". This week's guest Lawrence Perrigo, Founder of Saints Joints.Join David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Lawrence Perrigo, the Founder of Saints Joints, a Seattle-based cannabis preroll company known for its collectible packaging and connection to the art and music communities. Saints Joints has been called out as a “Top Ten Preroll” by Weedmaps; a “Top 100 Cannabis Company” by Green Entrepreneur; among other notable callouts. Lawrence has taken Saints Joints to California, Oklahoma and is on his way...
2021-02-2026 min
HempresentBranding Bud With David PaleschuckBranding Bud With Author David Paleschuck joins us today on Hempresent to talk about his book Branding Bud: The Commercialization of Cannabis. The book touches upon the political and legal history of cannabis; consumer segments and means of consumption; and how that has informed the legal cannabis brand landscape developing today. Designed to offer a comprehensive overview and contextualization of this new segment, 'Branding Bud' examines the multitude of emerging brands, their creative assets, and the strategies behind them. With over twenty years of brand-building and consumer marketing experience at American Express, MasterCard, PepsiCo, and Microsoft – and over seven years in...
2021-02-1527 min
State of CannabisThe Commercialization of CannabisDavid Paleschuck, the VP, Licensing & Brand Partnerships at DOPE Magazine talks to us about his new book, Branding Bud: The Commercialization of Cannabis.
2017-01-0434 min
State of CannabisThe Commercialization of CannabisDavid Paleschuck, the VP, Licensing & Brand Partnerships at DOPE Magazine talks to us about his new book, Branding Bud: The Commercialization of Cannabis.
2017-01-0434 min
State of CannabisThe Licensing Lab: Marketing Cannabis for ConsumersMarketing Cannabis for Consumers as Dave Inman speaks with David Paleschuck the President of The Licensing Lab, a brand licensing and IP protection agency located in Seattle, Washington. Based on the need for cannabis branding and state-to-state licensing management, New Leaf Licensing, a division of The Licensing Lab was created in 2015. Paleschuck is currently writing a book called, "Branding Bud: The Consumerization of Cannabis" to be published in 2016.They discuss who exactly is the cannabis consumer? What’s their lifestyle(s)? What brands speak to them? Is there just one type of cannabis consumer? Are the images of Ch...
2016-01-2729 minState of CannabisThe Licensing Lab: Marketing Cannabis for ConsumersMarketing Cannabis for Consumers as Dave Inman speaks with David Paleschuck the President of The Licensing Lab, a brand licensing and IP protection agency located in Seattle, Washington. Based on the need for cannabis branding and state-to-state licensing management, New Leaf Licensing, a division of The Licensing Lab was created in 2015. Paleschuck is currently writing a book called, "Branding Bud: The Consumerization of Cannabis" to be published in 2016.They discuss who exactly is the cannabis consumer? What’s their lifestyle(s)? What brands speak to them? Is there just one type of cannabis consumer? Are the images of Ch...
2016-01-2729 min