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David Pannell

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Vegan Business Tribe PodcastVegan Business Tribe Podcast102 - How to go from social to salesHow to get people off social media and onto your customer list. Social media is a fantastic tool for your business, but there's no point in putting all that work into building up a social media following if none of it results in new customers.In this episode, David shares the strategies you need to use to get your social followers to step out of the virtual world and embark on their customer journey with you!---With thanks to our amazing vegan sponsors: Vegan Accountants - Use an accountant that...2023-06-0632 minVegan Business Tribe PodcastVegan Business Tribe Podcast101 - Live from Vegfest Brighton: strategies for increasing your visibilityDavid talks to our members at Vegfest Brighton about how they are increasing their visibility at the show. David takes his roving microphone to search out our Vegan Business Tribe members who were exhibiting at Vegfest Brighton in the UK, to find out what strategies they were using to increase their visibility at the show.From vegan companies who were selling products direct to consumers from their stand, to personal services and B2B companies who were using different strategies such as sponsorship and speaking slots.---With thanks to our amazing vegan...2023-05-1031 minVegan Business Tribe PodcastVegan Business Tribe Podcast100 - What it means to have a vegan businessWe celebrate 100 episodes by bringing you a special interview with one of our Vegan Business Tribe members. In this special celebration episode, David is joined by award-winning vegan filmmaker Damian Sciberras who has worked for some of the biggest vegan activists in the world. But jump back just three years ago and Damian was mainly making corporate videos for non-vegan companies, until a health diagnosis turned his world upside down and made him massively reconsider the direction of his life and career.We explore how Damian managed to 'veganise' his business and use his skill set to...2023-04-2752 minVegan Business Tribe PodcastVegan Business Tribe Podcast098 - You need a better profile photoHow to create a better profile picture. Let's admit it - most of us use quite a boring photo of ourselves for our online profile pic. You are never going to convince people that you are an expert in your field if your profile picture is some selfie or out-of-date image that looks like your school yearbook photo.In this episode, David looks at how to get a profile photo that stands out and whether or not you need to use a professional photographer to create one. He also explains why magazines and websites will be more li...2023-03-2231 minVegan Business Tribe PodcastVegan Business Tribe Podcast097 - Sell more to your current customersRetaining customers & creating champions. To celebrate the launch of our brand new course 'How to get customers', David explains why someone becoming your customer is not the end of their customer journey. If you can sell to someone once, you can sell to them twice. And even better, if they believe in your mission then your current customers will go out and find more customers for you on your behalf!You can find the full four and a half hour video course on how to get customers in our Vegan Business Tribe Academy which is included for...2023-02-1532 minVegan Business Tribe PodcastVegan Business Tribe Podcast096 - What to do when someone doesn't payHow to make sure you get paid and what to do if you don't. Usually the customer/supplier relationship goes pretty smoothly. You do the work or deliver your product and the customer pays you for your hard work. But sometimes, you send off your invoice and then... nothing! In this episode, David looks at what to do if someone doesn't pay your invoice, and how to make sure you have the business basics in place to avoid getting into that situation in the first place.About Vegan Business TribeHosted by Vegan...2023-01-1744 minVegan Business Tribe PodcastVegan Business Tribe Podcast095 - How to make the most of Veganuary 2023How your vegan business can partner with the Veganuary campaign. Veganuary is the biggest event in the vegan calendar, where millions of people around the world take on the challenge to eat vegan for the month of January. Supporting and partnering with the campaign is easy, and something every vegan business should do to make the most of this increased interest in veganism. In this episode, David looks at the statistics from the 2022 Veganuary campaign and explains how to use the official veganuary branding in your marketing. We then go through all the different ways that your...2022-12-1431 minVegan Business Tribe PodcastVegan Business Tribe Podcast094 - She said yes!!Following the hugely successful Vegan Business Tribe Live event, David catches up on what's been going on in the Tribe. Join Lisa and David in celebrating some amazing personal news, and then David takes a look back at the Vegan Business Tribe Live event at London Olympia last week (as well as a look forward to repeating the event in 2023). And did David seriously record this on the eve of his and Lisa's wedding? You bet!About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with...2022-11-2515 minVegan Business Tribe PodcastVegan Business Tribe Podcast092 - How to get the most out of trade showsAs part of our road to Vegan Business Tribe Live at the London Olympia, we look at how to maximise taking part in a trade show. Tradeshows and larger consumer shows like VegfestUK, are places where you will meet not just new customers, but also great new contacts that might help your business move forwards. But you need to have a strategy to capture the details of people who show an interest in your stand so that you can continue to market to them after the event.In this episode, David shares his years of experience of...2022-10-2243 minVegan Business Tribe PodcastVegan Business Tribe Podcast091 - How Clive's Pies became Clive's Purely PlantsPart of our 'Road to Vegan Business Tribe Live' at the London Olympia! How Clive's scaled-up, went vegan and found investment. Esther Pearson led Clive's Purely Plants through the transformation of becoming a vegan-only food manufacturer. This resulted in them finding investment to scale up their production and Clive's are now listed in supermarkets and independents across the country. In this prelude to her appearance at Vegan Business Tribe Live at the London Olympia in November, Esther shares with us what she learnt from that journey and her biggest advice for others wanting to follow in Clive's footsteps.2022-10-0453 minVegan Business Tribe PodcastVegan Business Tribe Podcast090 - 5 amazing vegan marketing campaigns with Sandra NomotoInnovative vegan marketing case studies from around the world. To celebrate the release of her new book 'Vegan Marketing Success Stories', I invite Sandra Nomoto to co-host this episode as we discuss five of our favourite vegan marketing case studies from the book. From Canadian chocolate company Mid Day Squares turning their founders into their own reality TV show, to Doctors Against Animal Experiments partnering with a German haulage company to display their animal-rights adverts on the side of trucks across Europe.Get a copy of the book yourself here: https://www.sandranomoto.com/products/2022-09-1336 minVegan Business Tribe PodcastVegan Business Tribe Podcast089 - How LoveSeitan scaled-up and found investmentPart of our 'Road to Vegan Business Tribe Live' at the London Olympia! Steve Swindon founded vegan meat replacement company LoveSeitan in his co-founder's kitchen, but they quickly attracted vegan entrepreneur Heather Mills as an investor and partner. In this episode, David talks to Steve about how they scaled up so quickly using vegan events as a test bed, and how they moved from a home kitchen producer to now supplying supermarkets, manufacturers and wholesalers across the UK.This episode is a masterclass recording from our Vegan Business Academy, which is usually reserved for our Vegan Business...2022-08-3144 minVegan Business Tribe PodcastVegan Business Tribe Podcast088 - Hiring employeesFor many, looking to grow a business means taking on more staff. But employing people can also be a nightmare. If you get it wrong, instead of releasing your time and helping your company grow, you can find yourself micro-managing a team of people and still having your own work to do! In this episode, David brings you his 8 tips for hiring people from his experience of having hired close to 50 people over two decades in business. Including: how to know when is the right time to hire; how to make sure you can get someone who...2022-08-1734 minVegan Business Tribe PodcastVegan Business Tribe Podcast087 - How to get better at speakingHow (and why!) to get better at speaking and presenting. If you view your vegan business as your activism, then you owe it to the vegan cause to become better at speaking and communicating so that you can reach a bigger audience. But for most of us, the idea of standing on a stage in front of people, or even just 'going live' on social media, can be terrifying. In this episode, David shares his secrets for becoming a better speaker after having spoken at hundreds of events and online seminars himself. But he wasn't always as...2022-08-0337 minVegan Business Tribe PodcastVegan Business Tribe Podcast086 - SPECIAL: Live from Vegan Camp Out 2022Lisa & David take their roving microphone around Vegan Camp Out. We hear from vegan entrepreneur and investor Heather Mills, activist Joey Carbstrong, podcasting legend Jim Moore, YouTuber David Ramms and Dave & Steve from The Happy Pear.In this special double-length episode, we also catch up with vegan companies Vausages, Motion Hatch, One Planet Pizza, The Vegan Haberdasher, Vegan Founded, Lilk, Clemmie's Vegan Cakes and feature the music of BFriendly - all while David has a Vegan Business Tribe banner stand strapped to his back!About Vegan Business TribeHosted by Vegan Business Tribe...2022-07-201h 00Vegan Business Tribe PodcastVegan Business Tribe Podcast085 - The importance of quick winsHow to keep the momentum going in your business. We often think about our strategy for the next six months, but what can you do that will move your business forward in the next 24 hours?Quick wins aren't just a good way to keep you motivated, they are a good way to jump-start your company if you've hit a slump. We take a look at how you can make something happen that will have a real impact on your vegan business, maybe even before you even go to bed this evening!About Vegan Business Tribe2022-07-0624 minVegan Business Tribe PodcastVegan Business Tribe Podcast084 - How to build your network and expand your contacts.How to connect with more people who can help your business. Listen to any successful entrepreneur's story and often you will hear about a chance meeting with someone who went on to play a big part in their business journey. But these kind of connections don't just happen by accident. You need to have a strategy in place to increase the number of connections you are making.In the vegan sector, collaboration is natural because we are all on the same mission. So how do you find and connect with the kinds of people who are going...2022-06-2934 minVegan Business Tribe PodcastVegan Business Tribe Podcast083 - How to handle complaintsWhat to do when someone complains and how to turn it into a positive. As a vegan you probably hate conflict - but just because your company is on a mission to create a better world, don't think that you are going to be immune to customer complaints!When you receive a complaint, you need to first find out exactly what the customer needs (which in many cases is nothing more than an apology and knowing they have been heard) and then make a change in your procedures to stop the same thing from happening again in...2022-06-2232 minVegan Business Tribe PodcastVegan Business Tribe Podcast082 - LIVE from Vegan Life Live in LondonWe bring you the best of Vegan Life Live from the Alexandra Palace. In this special live episode, Lisa and David take their roving microphone around the two-day Vegan Life Live event in London. Join us as we talk to some of the trail-blazers in the vegan sector about their tips for vegan businesses and bump into a lot of Vegan Business Tribe members and podcast listeners along the way!This episode was recorded at Vegan Life Live London 2022, UK. Some of the people featured on this podcast are:Dana Burton - Vegan Kids...2022-06-1549 minVegan Business Tribe PodcastVegan Business Tribe Podcast081 - Is it time to quit?How do you know if it's time to give up on your business and move on to something new? Failing is an important part of succeeding. Listen to any successful entrepreneur's story and it will be a list of the missteps, failures and lessons that eventually led to that success. But at some point, you need to decide whether the thing you're doing now is going to ever be successful or if it's time to give up and go do something else instead. In this episode, David shares how to judge if your business is actually progressing...2022-06-0834 minVegan Business Tribe PodcastVegan Business Tribe Podcast080 - 6 big takeaways from the Podcast Show 2022Podcasting trends and tips from the UK's biggest podcasting expo. Many vegan businesses will have considered launching a podcast, or you may be thinking about using other people's podcasts to promote your product or service.David shares his notes from the two-day Podcast Show London 2022 to bring you 6 big takeaways about where the industry is heading and what trends you need to be aware of: from the rise in video podcasts to how podcasters really make money.About Vegan Business TribeHosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked...2022-06-0133 minVegan Business Tribe PodcastVegan Business Tribe Podcast079 - How to survive a recessionHow your vegan business can not just survive, but also thrive in a financial downturn. The idea of a recession can be scary, but no matter how good the economic outlook is you will still see companies fail - and no matter how bad the economy is, some people will be making more money than they ever have before.In this episode, David looks at the practical steps you can take to get your business ready for an economic downturn but also explains why a change in consumer behaviour may also present a lot of opportunities for...2022-05-2436 minVegan Business Tribe PodcastVegan Business Tribe Podcast078 - Will your company going vegan put customers off?What really happens when you make your company vegan? Many people want to align their personal ethics with how they make a living but the fear of what their customers might think stops them from making their company publicly vegan. The truth is, however, that most of your non-vegan customers probably won't care. And those that do - well, they are probably not the type of people you want as customers!In this episode, David takes a look at several companies that transitioned their existing businesses into vegan ones and shares what happened. He also explains the...2022-05-1835 minVegan Business Tribe PodcastVegan Business Tribe Podcast077 - Why VFC are giving their products away for freeWhy Vegan Fried Chicken brand VFC decided to just give their products away. VFC made the headlines when they announced that they were giving their products away for free. Simply head to the supermarket, buy one of their products, upload a photo of your receipt and get your money refunded in full.From the outside, this campaign seems like a fast track route to going bust with the consumer getting all the benefit and the company getting none. But dig a little deeper and you will find a clever strategy that overcomes a significant barrier for new...2022-05-1032 minVegan Business Tribe PodcastVegan Business Tribe Podcast076 - How to convert customersHow to get people to take that final step and become a customer. Every company has a marketing funnel, and in this episode David goes right to the bottom of it: the place where people already know about your business, are on your mailing list, seem interested, but still haven't bought your product. So where's the blockage? The truth is, the people who are right at the end of your funnel are probably a lot closer to becoming customers than you think. If you can identify who they are and what final steps they need to take...2022-05-0435 minVegan Business Tribe PodcastVegan Business Tribe Podcast075 - How to do a press release for your vegan businessHow do you get your business in the news? If you see a vegan business or product in the news, then it's most likely there because the company sent the story out as a press release. Newspapers, magazines and news websites all need a constant stream of interesting things to share with their readers but don't expect them to just give you a free advert for your business.In this episode, David walks through how to prepare a press release and explains why you need to come up with a news story that someone will actually want...2022-04-2737 minVegan Business Tribe PodcastVegan Business Tribe Podcast074 - How to claim back for your R&DCan your vegan company claim for the research or product development your company may have done? And before you say your company doesn’t do R&D, don’t be too quick to jump to that conclusion! Veganising a recipe for your food product, developing a new app or computer system, researching a new material or creating more environmentally-conscious packaging for your product - all these are all examples of R&D and there’s a good chance that you can claim back on those costs. Lots of countries have R&D Tax Credit schemes including the UK, Amer...2022-04-1938 minVegan Business Tribe PodcastVegan Business Tribe Podcast073 - The 5 top things we've learnt from 2 years of Vegan Business TribeThe five main lessons that we've learnt from running Vegan Business Tribe. As Vegan Business Tribe celebrates its second birthday, David shares the top five things we've learnt about running a vegan business over that time - from why you need to remain flexible about what business you are building through to why the biggest thing holding your business back might just be yourself.And just a warning that someone has given David a bell in this episode - and it doesn't get annoying at all...About Vegan Business TribeHosted by Vegan...2022-04-1332 minVegan Business Tribe PodcastVegan Business Tribe Podcast072 - Why the vegan children's market is set to explode.Why products for vegan children will be the next big growth sector. Last year, Quorn launched their vegan Roarsomes Dinosaur Nuggets, making them one of the first high-profile food companies to bring out a vegan product aimed specifically at children. But new research from The Vegan Society suggests that children are 50% more likely to be vegan than adults, so with demand so high why is this new sector currently so under-served?David takes a detailed look at the Vegan Society's new report into Vegan Food for Children and identifies the opportunities for businesses in the vegan children...2022-04-0629 minVegan Business Tribe PodcastVegan Business Tribe Podcast071 - How to start a podcast with Jim Moore, Bloody Vegans ProductionsWe are joined by the host of The Bloody Vegans Podcast to talk about how to start your own podcast. There seems to be a lot of obstacles to starting your own podcast. Which microphone should you get? How can I create a good-sounding recording space without spending a fortune? How do I get my podcast listed on Apple and Spotify? And once I've actually uploaded my podcast how do I get people to listen to it?David and Jim come together to answer all these questions and to make sure that any lack of technical knowledge...2022-03-301h 08Vegan Business Tribe PodcastVegan Business Tribe Podcast070 - Stopping fear from holding you backHow to overcome the fear that is stopping your vegan business from moving forward. If you see a child jump onto a high wall, it's often accompanied by a panicked parent shouting at that child to get down. We're conditioned from a young age not to take risks, climb high or to rock the boat. But the feeling that we've come to associate as fear is actually a neutral sensation, it's as much our bodies pumping us up to tackle a problem head-on as it is getting us ready to run away.In this episode, David explains...2022-03-2433 minVegan Business Tribe PodcastVegan Business Tribe Podcast069 - Fail fast, fail cheapIn business you're unlikely to get everything right on your first attempt, so learn to embrace a testing culture. Talk to any successful entrepreneur and they will tell you about all the mistakes, failures and missteps that they had to go through before their business found success. This is because before you launch a business, every decision you make is just your best guess based on your life experience to date. So your job as a business founder is to prove - or disprove - an idea as quickly as possible meaning that you can save your time, money...2022-03-1628 minVegan Business Tribe PodcastVegan Business Tribe Podcast068 - How Andrew Alexander raised $10k to fund his vegan documentaryUsing crowdfunding to bring massive visibility to your company or project. Andrew Alexander is the director of Creating a Vegan World, a documentary taking a look at what it would actually take to turn the world vegan. But seven days from the end of his crowdfunding campaign to buy the recording kit he needed to get his film on Netflix, Andrew found himself with almost no backing and no real idea of how he was going to hit his target.In this interview, David finds out how Andrew reached his crowdfunding target with just hours to spare...2022-03-0931 minVegan Business Tribe PodcastVegan Business Tribe Podcast067 - Cash is king: how to not run out of moneyHow to forecast your company's cashflow. Cash is probably the most important thing in your business. Suppliers need to be paid, staff need to take their wages and regardless of what you do, if the money stops then your business stops too.Even the most successful businesses can find themselves with cashflow problems. But maintaining an up-to-date cashflow forecast lets you see these financial icebergs so that you can change course before you hit them. In this episode, David looks at how to put together a cashflow forecast for your vegan business and then how having an...2022-03-0229 minVegan Business Tribe PodcastVegan Business Tribe Podcast066 - How to write and publish a vegan bookHow to become a best-selling vegan author. Writing a book is a brilliant way to prove your authority and raise the visibility of both you and your brand - but where do you start?  Does it still have the same credibility if you self-publish a book yourself and if so, how do you even decide what you're going to write?In this special extended episode, we are joined by three best-selling vegan authors Mitali Deypurkaystha, Todd Sinclair and Katrina Fox to share their experience and advice for anyone planning to write a vegan book: How do you k...2022-02-231h 21Vegan Business Tribe PodcastVegan Business Tribe Podcast065 - Announcing Vegan Business Tribe Live 2022Your chance to come and see us live in London! We take a break from our normal podcast format to announce what is the most ambitious thing we've done yet: two days at the London Olympia for Vegan Business Tribe Live 2022! The event will be part of the newly returned VegfestUK which is the UK's biggest and best vegan consumer expo. In this special announcement episode, David tells you about what you can expect to see on the VBT stage over the weekend and how your vegan business can get a specially subsidised stand in our 'Vegan...2022-02-1619 minVegan Business Tribe PodcastVegan Business Tribe Podcast064 - How to get customers to pay more for ethical productsConvincing customers to value ethical, vegan products. Ethical and sustainable ingredients, suppliers and packaging all cost more. This means you're always going to be at a disadvantage if you are trying to compete on price with your ethical product.But how can you get customers to see the extra value of buying from a company that has a mission? And how can you convince them to pay that little bit extra for products that are trying to do good? David turns to toilet roll (wait, what?!) to explain how to get customers to Give A Crap.2022-02-1029 minVegan Business Tribe PodcastVegan Business Tribe Podcast063 - Is it time to quit the day job?When do you know that it's time to go all-in on your business? Many vegan businesses start as evening and weekend ventures whilst the founder uses the money from their day job to pay the bills. It's an important part of many people's entrepreneurial journey - but when is it the right time to quit the day job and go all-in on your vegan business?Not only is it important not to give up your regular income too early, but waiting too long can be equally as damaging to your growing business. In this episode, David looks at...2022-02-0224 minVegan Business Tribe PodcastVegan Business Tribe Podcast062 - How to win a pricing warWhat to do when a competitor undercuts you on price. If you've been in the vegan sector for a long time then you might have enjoyed not having much competition. Now that veganism has entered the mass market though, you might find yourself in the position when a new competitor comes into your space and tries to undercut you on price.It's easy to panic when this happens (especially if you don't have a lot of profit in your business in the first place!). But competing on price is one of the oldest tricks there is in...2022-01-2629 minVegan Business Tribe PodcastVegan Business Tribe Podcast061 - Why your business shouldn't sell to vegansWhy vegans may not actually be your target market. We know that the biggest consumers of vegan products are not vegan, so if you are just looking to sell to vegans then you might be missing out on potentially your biggest marketplace.But when you have a vegan business it's not just about what you sell. If you started your business as a way to move the vegan cause forward then where will your company have the biggest impact? Amongst vegans who have already converted or by influencing those who have yet to start their vegan journey?2022-01-1929 minVegan Business Tribe PodcastVegan Business Tribe Podcast060 - Time to reflect on your businessThe importance of taking time to reflect on your business. The break for the holidays has given many of us time and space to reflect on our vegan businesses. But the reason most of us don't reflect on what we're doing more often is because with that reflection comes the big questions that we'd rather not ask ourselves: Can you call it a business if it doesn't pay you a wage yet or is it just an expensive hobby? Do you need to make some big changes to move the business forwards but making those changes scares you? Are...2022-01-1233 minVegan Business Tribe PodcastVegan Business Tribe Podcast059 - How Kevin Newell veganised the pest-control sectorWe speak to Kevin Newell, founder of Europe's only vegan pest-control company. Humane Wildlife Solutions are the perfect case study in what it means to be a vegan business. In fact, Kevin says that he considers the animals to be his customers more than the humans who call for his help when they find creatures to be a nuisance. But the remarkable thing about Humane Wildlife Solutions is that they do next to no marketing but find their inbox full of enquiries every day, to the point where they have been so successful they are able to help fund...2021-12-2246 minVegan Business Tribe PodcastVegan Business Tribe Podcast058 - What's going to be the next big thing in vegan?Our 10 predictions for the next vegan growth areas. You might think that the vegan market is becoming over-saturated, with shelves full of vegan burgers, oat milk and dairy-free chocolate. So David looks ahead to bring you his top 10 predictions for the next trends that were going to see in the vegan sector.From more innovation in food and sustainable ingredients (hello potato milk and pea protein!) to catering for vegans in care, join us as we look at what's going to be the next big thing in vegan.About Vegan Business TribeHosted...2021-12-1539 minVegan Business Tribe PodcastVegan Business Tribe Podcast057 - How to get on podcasts to promote your vegan business.How to get onto podcasts as a guest. Podcasts as a format have quadrupled in size in just three years and it's estimated that there are now over 2 million separate podcast shows. This means that whatever your unique business niche, there is likely now a podcast talking about it.But to get invited onto a podcast as a guest you need to understand what podcast hosts are looking for. You just having a vegan business is no longer unique, and if you haven't got a really amazing story or a crucial bit of expertise to share with...2021-12-0845 minVegan Business Tribe PodcastVegan Business Tribe Podcast056 - 4 big announcements from Vegan Business Tribe!Behind the scenes with the latest from Vegan Business Tribe. As we look towards the end of the year, David shares four big announcements from Vegan Business Tribe, starting with the news of our new book Vegan Business Revolution: How to succeed with your vegan business.David also brings you some behind the scenes updates from the tribe and answers the question: "how do you and Lisa fit it all in when there's only two of you?!" And finally, David is challenged by one of our members to tell his cheesiest Christmas joke... content warning: bad jokes. Rea...2021-12-0130 minVegan Business Tribe PodcastVegan Business Tribe Podcast055 - How to have a better websiteWe talk all things web with Kayleigh from Kakadu Creative. The first thing someone does when they find out about your business is go and check out your website. What they find there dictates what happens next because research shows that someone makes up their mind about your company (and whether they want to work with or buy from you or not) within the first few seconds of loading up your website. In this episode, we are joined by Vegan Business Tribe member Kayleigh Nicolaou from Kakadu Creative to talk about how to create a website that...2021-11-241h 05Vegan Business Tribe PodcastVegan Business Tribe Podcast054 - What are investors looking for in a vegan business?What investors are looking for. There's a lot of money floating around in the vegan sector right now. People are looking to invest in the next Beyond Meat or Oatly but if that's the case, then why can it be so hard to find an investor for your vegan business idea? Few investors will put money into an unproven concept and most won't give you money to see if an idea works just because it's vegan. So David takes a look at what investors are actually looking for in a business and what factors they take into account...2021-11-1743 minVegan Business Tribe PodcastVegan Business Tribe Podcast053 - How to make more timeHow to create more time to work on the things that will move your business forward. Is not having enough time holding you back? Are you drowning in your inbox? Would you be more successful if only you could find that extra hour in the day or that extra day in the week?If you are struggling to find time then there's no point in trying to find more just to clear everyday tasks. Instead, you need to create space so that you can work out how to make those tasks take up less of your time...2021-11-1047 minVegan Business Tribe PodcastVegan Business Tribe Podcast052 - How vegan start-up Better Nature scaled up super fast!We share this interview from our Scale Up video series. Within 6 months of launching, Better Nature had placed their tempeh products into 50 retailers. Within a year they were in 100. Now, just two years after launch, the company is valued at £5.5m and they have recently raised £1.5m through crowdfunding to fund the next stage of their route map.But how did Better Nature scale up so quickly? This interview with co-founder Chris Kong is part of our Vegan Scale Up series of interviews available to members on the Vegan Business Tribe website. And it doesn't matter if yo...2021-11-0358 minVegan Business Tribe PodcastVegan Business Tribe Podcast051 - What we learnt at the Plant Based World Conference​David brings you his notes and thoughts from the Plant Based World Conference & Expo. What kind of products are buyers currently looking for? What happened when Tesco supermarket put their plant-based burgers in the meat aisle? Why did Applewood Vegan Cheese REALLY sell-out across the UK at launch?Now that the world is opening up again we were excited to attend Plant Based World's first European conference and expo in London. Visited by thousands of plant-based brands, professionals and retail buyers, this was the chance to catch up with those who are making the biggest impact in...2021-10-2734 minVegan Business Tribe PodcastVegan Business Tribe Podcast050 - How to have a successful vegan podcast (with special guests Katrina Fox, Jim Moore & Hayley Akins)How to start and run your own vegan podcast. Join us for this special celebratory show as we reach episode 50! To celebrate, we are joined by three vegan podcasting legends to get their advice, stories and tips on how to run your own successful podcast. Each of our guests have over 100 podcast episodes under their belt and you will learn: Why you or your business should have your own podcast; How to start, and if you need expensive equipment and software; How to find high-quality people to interview; How to use your website to pre-qualify your guests...2021-10-201h 31Vegan Business Tribe PodcastVegan Business Tribe Podcast049 - Meat made from labradors? Meet Elwood’s Organic Dog MeatWhat happens when you parody animal farmers. Molly Elwood started Elwood’s Organic Dog Meat after trying to come up with an idea for a vegan bumper sticker. We’re all familiar with the slogan ‘why love one type of animal but eat another?’, Molly decided to take that one step further and launch a website that mimicked family-owned meat farms, but replacing cows and pigs with labradors and spaniels, to highlight their hypocracy.Within two months, Elwood's had nearly 30,000 followers on social media. David talks to Molly to find out how she did it and what the reac...2021-10-1333 minVegan Business Tribe PodcastVegan Business Tribe Podcast048 - Get your business ready for VeganuaryHow your business can make the most of the Veganuary campaign. Veganuary challenges people to eat vegan for the 31 days of January, and this year well over half a million people from over 200 countries signed up to the challenge. That's only the people who officially registered for the challenge through the website though. Research shows that ten times more people actually participated without officially registering.As vegan businesses, we should always get behind any campaign that is designed to bring more people over to the plant side, but Veganuary also creates a unique buying environment for your...2021-10-0632 minVegan Business Tribe PodcastVegan Business Tribe Podcast047 - How to start a vegan business (Live from Global Vegfest)How do you start a vegan business? So you’ve got the idea, you’ve done your research and know there’s a market, but how do you actually START a vegan business? In this panel discussion live-streamed as part of Global Vegfest, David is joined by four vegan entrepreneurs who have all launched their own businesses to get their advice.We ask: what’s stopping more vegans from starting their own businesses? Do you need to have money to start your own company? What should you do in the run-up to launching a business? And what do our p...2021-09-2858 minVegan Business Tribe PodcastVegan Business Tribe Podcast046 - 5 things you need to make your vegan business a success (Live from Global Vegfest)The 5 key things you need to have a successful vegan business. There has never been a better time to have a vegan business. Interest in vegan and plant-based is at an all-time high but with so many huge brands now entering the market, how can you have a vegan business that is ethical but also financially viable?In this seminar live-streamed as part of Global Vegfest, David takes you through the 5 key things that you need to make your vegan business a success. They are:Don’t start a business, launch a mission.Don’t just sell...2021-09-2153 minVegan Business Tribe PodcastVegan Business Tribe Podcast045 - Vegan in vogue: the boom in vegan fashionThe rise of vegan fashion. Vegan fashion is big right now but it's going to get bigger. With celebrities bringing out their own vegan ranges and many major fashion brands now embracing exotic materials like cactus leather, the global vegan fashion marketplace is projected to be worth 1 trillion US dollars by 2027.But this growth may not be coming from where you think it is. Consumers who don't identify as vegan are choosing vegan clothes and accessories. Countries where veganism hasn't yet taken off are becoming hot marketplaces for innovative new plant-based materials. So what's behind this current...2021-09-1537 minVegan Business Tribe PodcastVegan Business Tribe Podcast044 - Is it time to ditch 'plant-based'?Should we stop using the term 'plant-based' when talking about our businesses and products? Many vegan companies avoid using 'the V word' to describe themselves in fear it might put off non-vegan customers. But recently, Matthew Glover of Vegan Fried Chicken said VFC were banning the phrase 'plant-based' in their marketing because they are "vegan activists first and food producers second". Many consumers are now actively looking for 'vegan' products even though they may not fully understand the term. In this episode, David looks at how the Covid pandemic and the very visible impact of climate change...2021-09-0827 minVegan Business Tribe PodcastVegan Business Tribe Podcast043 - Meet our members: join us for a live vegan business networking sessionSit in on a recording from one of our vegan businesses networking meetups! A huge part of building a successful vegan business is connecting with other business people who share the same ethics and who are on the same mission as you are.In this episode, we bring you a live recording of a recent VBT networking meet-up where 30 of our members will introduce themselves and their vegan businesses to you. We hold these networking meet-ups twice a month, and if you would like to find out how to be at our next one just email David...2021-08-3149 minVegan Business Tribe PodcastVegan Business Tribe Podcast042 - SPECIAL: Live from Vegan Camp Out!Grab your tent for this special episode of The Vegan Business Tribe Podcast recorded live at Vegan Camp Out. This weekend-long event is attended by over 10,000 people and celebrates everything it means to be vegan, from activism seminars to rock-star guest headliners - combined with all the fun of camping and late-night partying!Join Lisa and David live as they share their weekend with you and introduce you to some of the amazing names in vegan business they met at the event; including Eric Brent, founder of the Happy Cow app, Mike Hill founder of One Planet...2021-08-2344 minVegan Business Tribe PodcastVegan Business Tribe Podcast041 - Does email marketing work? Yes, but not like you think.Understanding how email marketing actually works. Emailing marketing can produce a reliable stream of new customers, but not if you go about it in the wrong way. You can't just email a bunch of people and expect them to buy your product, even if you are a vegan company selling to other vegans - it just doesn't work like that. Instead, email marketing allows you to take people who have an interest in your product (else they wouldn't be on your mailing list in the first place!) and build trust and familiarity to nurture these people towards becoming customers...2021-08-1847 minVegan Business Tribe PodcastVegan Business Tribe Podcast040 - How to get your business out there (by actually getting yourself out there!)Increasing your visibility by getting out from behind your computer. One morning, the owner of vegan greetings card company Avocardo got up, made a sandwich board from some old cardboard boxes advertising the company, put it on and headed out to talk to complete strangers about his business. It was so successful at getting him new customers that he ended up on the local news.We get asked a lot about how a vegan business can generate more visibility. How do you actually get your company out there? Well, sometimes the best way to get yourself out...2021-08-1029 minVegan Business Tribe PodcastVegan Business Tribe Podcast039 - Why is Cadbury Bournville now not vegan? The dangers of 'accidentally vegan' productsWhat's going on at Cadbury? Chocolate giant Cadbury recently caused an uproar amongst vegans when they updated the ingredients list on their 'Bournville Giant Chocolate Buttons' to include milk. We've seen a number of companies change their recipes and make an 'accidentally vegan' product no longer vegan, but the mystery here is that Cadbury says they haven't changed the actual recipe of the product - the milk has always been there due to heavy cross-contamination from the other products they make.So what's actually going on at Cadbury? What made them now decide to disclose the milk...2021-08-0332 minVegan Business Tribe PodcastVegan Business Tribe Podcast038 - How to prevent burnout (and what to do if you're already there)Tackling burnout when you run a vegan business. If you drive a car, do you just keep driving until you completely run out of fuel leaving you stranded at the side of the road, unable to continue your journey? Of course not, so why do we treat ourselves this way?It's easy to get stuck in the trap of working longer and longer hours until you get to the point where you feel that you can't carry on, but you can't afford to take time out to recharge either. The more burnt-out you become, the less productive...2021-07-2748 minVegan Business Tribe PodcastVegan Business Tribe Podcast037 - How to scale-up your vegan businessHow do you scale up a business? When you talk to the founders of vegan companies who have successfully scaled up their businesses, you start to see a lot in common with how they did it. The testing they did to find the thing that they could scale, how they interacted with their early customers and the mindset of being open to following opportunities and going where the business took them (not to mention making the connections needed to be in the right place when those opportunities came along in the first place).In today's session, we...2021-07-2148 minVegan Business Tribe PodcastVegan Business Tribe Podcast036 - Live Vegan Business Clinic with Lisa & DavidWe take you to a live vegan business clinic with four Vegan Business Tribe members. Today, we're going to do something a bit different and pull back the curtain to let you listen in on one of our live business clinics that are usually reserved for Vegan Business Tribe members only. Four members, one problem or question each and (as a room) we try to answer them. In this session we are joined by Vegan Business Tribe members Mitali from Let’s Tell Your Story Publishing, Laxmi from Visual Synapses web agency, Ellie from Vojo Health and Sara from Tr...2021-07-131h 27Vegan Business Tribe PodcastVegan Business Tribe Podcast035 - How to deal with anti-vegan comments on your social media postsDealing with negative and anti-vegan comments. If you promote your business on social media, then at some point you will inevitably get someone writing an anti-vegan comment on one of your posts. The first time this happens to you it can be really distressing and your first reaction might be to go full-on vegan Rambo in response! You reply with links to studies, YouTube videos and before you know it there’s an absolute trainwreck happening on your company’s social media page.So in this session, we're going to count to ten and look at better ways...2021-07-0635 minVegan Business Tribe PodcastVegan Business Tribe Podcast034 -Are you using non-vegan language in your business?Speciesism in business language? Lots of the words, phrases and metaphors we use in business - without even realising it - have some very non-vegan origins. Have you ever talked about 'killing two birds with one stone' when talking with a customer? Or should we be comfortable talking about our 'brand' when the term originates from plunging a red-hot implement into the side of an animal to mark ownership of it?Our choice of language in business is powerful because it normalises behaviour and attitudes. And because the language we use controls our narrative as a culture...2021-06-2930 minVegan Business Tribe PodcastVegan Business Tribe Podcast033 - What's going on with Oatly?Why are Oatly upsetting so many of their fans at the moment? Oatly have been one of the leading lights for vegans, almost single-handly exploding a new plant-milk sector into the mainstream and being tipped as the next 'Beyond Meat' for investors. But following taking investment from a global investment fund with a checkered history, and after being criticised for taking heavy-handed legal action against small family-run competitors, many of the company's fans have become increasingly unhappy.So what's the truth about what's been going on at Oatly? How did the company that said (on its packaging...2021-06-2234 minVegan Business Tribe PodcastVegan Business Tribe Podcast032 - Becoming your own boss: going from employed to having your own vegan businessHow do you go from working for someone else to having your own vegan business? A recent survey showed that nearly half of us want to launch our own business, yet the majority of us are employed by someone else. So what's getting in the way of you launching your own business? Is it a lack of time, is it a lack of money, or do you just not know how to do it?In this session, originally recorded live as a workshop on The Vegan Business Tribe website, I team up with business mentor Trevor Banerjee...2021-06-1556 minVegan Business Tribe PodcastVegan Business Tribe Podcast031 - How to create your elevator pitchHow do you answer when someone asks: "So, what do you do?" As a vegan business, we're all really excited about our companies. But how do you get someone else excited about your business when you've only got a really short amount of time to explain what you do? Maybe you've got 60 seconds to introduce your company at a networking event. Or perhaps you've got just the time it takes an elevator to go between two floors to tell your dream contact what it is you do. What do you say?!David gives you seven fundamental points...2021-06-0834 minVegan Business Tribe PodcastVegan Business Tribe Podcast030 - Vegan crowdfunding follow-up with Happy Carrot Skincare and Primary VeducationHow two of our Vegan Business Tribe members hit their crowdfunding target. We recently teamed up with CrowdfunderUK to take a group of our Vegan Business Tribe members through a crowdfunding programme. In this episode, we follow-up with Victoria from Happy Carrot Skincare and Laura from Primary Veducation about how they hit their targets. What is really interesting though is where the money came from. For Victoria, she already knew most of the people who backed her project or they were already customers. For Laura, the majority of the backers were complete strangers.David speaks to both a...2021-06-0148 minVegan Business Tribe PodcastVegan Business Tribe Podcast029 - How to find your niche... and no, your niche is not 'vegan'How do you find your niche as a vegan business?  If you think you are already a niche company just because you are a vegan company then I'm afraid you're at least five years too late. 'Vegan' is just the sector you are in and if you want to find your niche, then you are going to have to dig deeper.A niche is something that a lot of the population won't care about but a select, smaller percent of people will absolutely LOVE. And if you do it right, you can develop a company that has pre...2021-05-2531 minVegan Business Tribe PodcastVegan Business Tribe Podcast028 - The move away from meat: how the pandemic has turbo-charged plant-based.​How the pandemic has turbo-charged the vegan market place. Before the pandemic, half of all UK adults already said they had adopted some form of vegan buying behaviour - such as having meat-free days or choosing plant milk over dairy. But a recent survey by The Vegan Society also found that 1 in 5 people in the UK cut down on eating meat as a result of the pandemic, supercharging the plant-based sector even further. We know that Covid-19 is a zoonotic disease, or rather it is a disease transferred from animals, usually as a result of eating them...2021-05-1832 minVegan Business Tribe PodcastVegan Business Tribe Podcast027 - How to create a marketing funnelWhat is a marketing funnel, and how do you create one to get more customers? If you understand the journey your customers take before they buy, if you map out the steps that someone has to take to become a customer, then you can develop strategies to move people along those steps instead of just leaving it to chance.This is what we call a marketing funnel - but don't think that people will move through your funnel on their own. Some will, but the vast majority won't. In this episode, David takes a look at the th...2021-05-1141 minVegan Business Tribe PodcastVegan Business Tribe Podcast026 - Why you hate selling, and how to get over it.Why do so many of us absolutely HATE selling and how do you get over it? Why do we have such a revulsion to selling ourselves? Being vegan, we're not usually afraid to push a cause - but promoting ourselves or making money from the vegan sector seems to really make us feel uncomfortable. Your experience of 'sales' is probably someone trying to pressure you to buy something that you were not really sure you needed or even wanted - but that's not sales, at the best that's scamming people. If you genuinely believe that your product or...2021-05-0427 minVegan Business Tribe PodcastVegan Business Tribe Podcast025 - Getting the most out of vegan fairs and marketsHow to get the most out of having a stall at a vegan fair or market. If you are trying to get your business 'out there' then sometimes the best way to do that is to literally 'get out there'. For some companies, vegan fairs are one of their main routes of selling their products to the public, others do it to build an audience, but one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won't get anywhere else. If you are early-on in your business a...2021-04-2733 minVegan Business Tribe PodcastVegan Business Tribe Podcast024 - Crowdfunding your vegan businessHow do you crowdfund a vegan business? How easy is it and what does it take to hit your target? The truth is less than 25% of crowdfunding campaigns are successful. 10% of campaigns don't receive a single pledge.In March 2021, Vegan Business Tribe teamed up with CrowdfunderUK to help a group of vegan businesses owners go through a collective crowdfunding programme. In this episode, we share everything that the group learnt about rewards-based crowdfunding, including how to work out how much money you are likely to be able to raise, which platform you should use, and what it t...2021-04-2043 minVegan Business Tribe PodcastVegan Business Tribe Podcast023 - How to get motivatedYou can't just sit there waiting for motivation to happen. Because it just doesn't, that's not how it works. If you wait to do something until the motivation to do it manifests itself, then you're still going to be sat there waiting this time next year.To understand how motivation works, you first need to understand how the human brain works. There is no such thing as a naturally motivated person, those with motivation have a strategy in place to first get motivated and then stay that way. In this episode, David looks at how you can...2021-04-1334 minVegan Business Tribe PodcastVegan Business Tribe Podcast022 - How we launched Vegan Business Tribe, and what you can learn from it!We share what worked (and what didn't) from our first year of building Vegan Business Tribe. Few people wake up with an idea for a business and then just go out and build their vision. It doesn't work like that because you don't start out with all the pieces. Lisa and David never meant to launch Vegan Business Tribe, they actually set out with a completely different idea entirely. And to celebrate our first year anniversary, David tells the story of where Vegan Business Tribe came from, how it grew so quickly, and how testing the concept...2021-04-0638 minVegan Business Tribe PodcastVegan Business Tribe Podcast021 - How much do I need to budget for marketing?Is there a guideline for how much money a vegan business should allocate to marketing? Maybe you're planning a business and you want to know how much you need to budget each month for marketing costs. Or maybe you want to know what a reasonable percentage of your turnover would be to put back into generating sales? Surely there's a recommended percentage that companies allocate to marketing?The truth is, what each business needs to spend on acquiring new customers is wildly different. Would you launch a business if you had no idea how much it cost t...2021-03-3036 minVegan Business Tribe PodcastVegan Business Tribe Podcast020 - How to build-up your mailing listHow do you build up a mailing list? How do you get people to give up their email address? One of the big problems we see with vegan businesses is that they are just not talking to a big enough audience. In this episode, David looks at how you can take a mailing list from a couple of hundred subscribers to several thousand, and what strategies you can put in place to make sure your list keeps growing.Do 'lead magnets' work? Do sign-up forms on your website actually get sign-ups? Should you just buy new contacts? A...2021-03-2336 minVegan Business Tribe PodcastVegan Business Tribe Podcast019 - Live: Taboos we don't talk about in businessWe talk a lot about success, but what about the taboos in business that EVERYONE goes through but few talk about? Business failure, debt, mental health pressures, hidden disabilities... We bring together three successful vegan entrepreneurs to have an honest discussion about these things that we don’t talk about in business.In this playback from a live panel as part of VegfestUK online, we approach the subject with some much-needed honesty about the journey that business owners and those running a business actually go through. That might be the mental health toll of running a business, de...2021-03-161h 08Vegan Business Tribe PodcastVegan Business Tribe Podcast018 - How to use your ethics to beat the big brandsIf you are a vegan business, how do you compete with the big brands launching products into the vegan marketplace at the moment? The Vegan Galaxy chocolate bar, the Greggs Sausage Roll - they have years of brand recognition, huge marketing budgets and agreements with retailers to get the best shelf-placement?Trying to beat them using their rules isn’t going to work. You can’t just say you make a better product because they can use their marketing power to convince customers otherwise. But you have three advantages over these brands: your ethics, your knowledge of vega...2021-03-0929 minVegan Business Tribe PodcastVegan Business Tribe Podcast017 - How to collaborate with other vegan businessesThe power of collaboration: How linking up with other vegan businesses will make you both more successful. 'Vegan' is not just an industry sector, it's a movement and we know that we can achieve more together. Maybe you sell vegan handbags and you link-up with someone selling vegan shoes. Or you sell LinkedIn training and you collaborate with a vegan photographer who does professional headshots. Or you sell vegan doughnuts so you team-up with your local brewery to make the perfect match-up to their vegan beer. There are lots of ways you can collaborate with other businesses to create a...2021-03-0228 minVegan Business Tribe PodcastVegan Business Tribe Podcast016 - How to work with vegan influencers to promote your businessHow do you find, approach and work with a vegan influencer to promote your business? And what will they want in return? An influencer is just someone who has brought together an audience of people who are interested in a specific topic, and if you find the right influencer, they may be the conduit to a perfect ready-made audience for your business. Influencers aren't just YouTubers or Instagram stars. They may have email lists, blogs, podcasts or run live events.So let's take a look at how vegan influencers operate, how you can find them, how to...2021-02-2332 minVegan Business Tribe PodcastVegan Business Tribe Podcast015 - Are you sure your product is 100% vegan?How do you make sure that your product, and business, is 100% vegan? Ever wondered why apples are so shiny? Ever wondered what alcohol is filtered through? Ever thought about how they get refined sugar so white? Animal-derived products and ingredients have permeated every corner of our world. They are cheap, they are gruesome and often they are hidden - and it's your duty to make sure they don't get into your products. And if your business doesn't make a product, there are still lots of ways you can embrace your vegan credentials - from the handwash in...2021-02-1629 minVegan Business Tribe PodcastVegan Business Tribe Podcast014 - We need to talk about 'imposter syndrome'Do you feel like a fraud in business? Are you worried someone is going to find you out? Do you have an internal voice like this always questioning if you’re good enough? If so, this is something we really need to talk about. Because it’s not something that is unique to you – it’s called ‘Imposter Syndrome’.Not only do we need to talk about it - but we need to talk about how to overcome it because it will always hold you back. EVERYONE has it, in fact a 2007 study showed that 70% of us will suffer...2021-02-0928 minVegan Business Tribe PodcastVegan Business Tribe Podcast013 - Live: How to fund a vegan business (part 2)(Part two) Recorded live at VegfestUK, we bring together three experts in funding vegan businesses in this special two-part episode. In part one we heard from Nick Mayhew of VFin, who compares both the traditional and modern ways of raising money, and Claire Smith, founder of Beyond Animal and Beyond Investing who is herself an impact investor. In part two, David speaks with Mike Hill, co-founder of One Planet Pizza who talks about his first-hand experience of raising money as the company grew. Finally, after the interviews, we then bring all the experts together to answer questions th...2021-02-0239 minVegan Business Tribe PodcastVegan Business Tribe Podcast012 - Live: How to fund a vegan business (part 1)Recorded live at VegfestUK, we bring together three experts in funding vegan businesses in this special two-part episode. The money IS out there. If you have a really keen idea for a vegan business, or even better if you've already proven a vegan business and now need more funds to scale it up, then there is a lot of interest in backing vegan and plant-based businesses right now. But it might be if you don't have the contacts, or you've never tried to go out and find money before that you don't know where to start. So in...2021-01-2640 minVegan Business Tribe PodcastVegan Business Tribe Podcast011 - How to use LinkedIn to connect with your dream vegan contactsDid you know there's a secret code that vegans use on LinkedIn to find each other? In this episode I'm going to convince you why you need to be on LinkedIn as a vegan business owner or vegan professional. You might already have a LinkedIn profile, and it sits there not really doing anything and you don't see the point to it. But since Microsoft bought LinkedIn in 2016, the platform has started to become more appealing and accessible to a wider range of users. Yes, you still have your big boardroom executives using LinkedIn, but now you also have m...2021-01-1929 minVegan Business Tribe PodcastVegan Business Tribe Podcast010 - How big is the marketplace for a vegan business?You may have been told that vegan is too much of a niche or a fad to launch a new product into, or it's too small a marketplace to grow a successful business. But what's the truth about that, and if that's the case why are so many vegan businesses growing so quickly right now?David takes a look at the statistics and answers the questions: 1. Just how many vegans are there right now and are there enough to sell to? And 2. If your company sells to other companies, how many vegan businesses are there that will wa...2021-01-1232 minVegan Business Tribe PodcastVegan Business Tribe Podcast009 - Why some vegan businesses fail and others succeed: it's all about youThe reason why some businesses fail and others succeed often comes down to one simple common element: the attitude and determination of the person running it. To learn why businesses fail, what you ACTUALLY have to learn is why successful businesses succeed and identify what's missing compared to those that don't. In today's episode, we look at why building a successful business is like running an obstacle course, with each obstacle just being another problem you need to overcome. But if you don't have the right mental attitude to learn HOW to overcome each obstacle as you hit it...2021-01-0528 minVegan Business Tribe PodcastVegan Business Tribe Podcast008 - Live: Future vegan product trends (Part 2)What's going to be the next big thing in vegan, and what are the future trends you should be aware of if you have a vegan business?In part two of this two-part podcast recorded live at VegfestUK Online, I continue my discussion with Louisianna Waring, The Vegan Society's Insight & Commercial Policy Officer, and Dan Strettle owner of Alternative Stores (and vegan himself for over 5 decades) about vegan product trends. In part one, we talked about what's hot right now and where this demand in plant-based products and services is coming from - and in...2020-12-2933 minVegan Business Tribe PodcastVegan Business Tribe Podcast007 - Live: Future vegan product trends (Part 1)What's going to be the next big thing in vegan, and what are the future trends you should be aware of if you have a vegan business?In part one of a two-part podcast, we're going to answer a REALLY big question. And that is: what's going to come next?  What's going to be the next big thing in vegan?  To answer this I am joined by Louisianna Waring, The Vegan Society's Insight & Commercial Policy Officer, and Dan Strettle who is the owner of Alternative Stores (who are based at Heather Mill's Plant-based Valley, just outside of New...2020-12-2230 minVegan Business Tribe PodcastVegan Business Tribe Podcast006 - Every successful vegan business needs to build a tribeTo build a successful business, you need a group of followers who absolutely cannot live without your product or who believe in your vegan mission. These people will help you spread your message and attract more people who also love what you are doing. They will become your brand ambassadors. They will become your ‘tribe’.In this episode we look at why when you create a vegan company, you shouldn't just launch a business, you should start a movement.  Because having 10 customers who are absolute champions for you business and believe 100% in your company's mission is bet...2020-12-1530 minVegan Business Tribe PodcastVegan Business Tribe Podcast005 - Get your vegan business ready for VeganuaryVeganuary can be an amazing time for your vegan business. Here are the four steps to get ready for it.In January HUNDREDS OF THOUSANDS of people will be signing up for the Veganuary challenge. Veganuary is a worldwide movement to get people to try being vegan for 31 days every January - and although it started out small (in 2014 they had just over 3,000 people take up the challenge) it has grown every year with a staggering 400,000 people signing up through the Veganuary website in 2020. BUT, the Veganuary organisation estimate that ten times as many take on the ch...2020-12-0833 minVegan Business Tribe PodcastVegan Business Tribe Podcast004 - How to get your vegan business in the news (with Eden Green PR)Join us for our vegan PR masterclass with Caroline from Eden Green PR.Today's episode is a little longer than usual because I'm sharing a masterclass that we recorded for Vegan Business Tribe with Caroline Burgess-Pike from Eden Green PR on 'how to get your vegan business in the news'. Now, one of the biggest questions we get asked at VBT is 'How do I get my business OUT THERE?' Because when you first start a vegan business, you spend a lot of time focusing on your product and your service but you don't always have...2020-12-0341 minVegan Business Tribe PodcastVegan Business Tribe Podcast003 - How to find more customers for your vegan business (a guide to customer research).How do you REALLY find more customers for your vegan business? Let's go right back to basics and find out.In this episode we are looking at something which is the LIFEBLOOD of any vegan business, and that is finding customers. And it doesn't matter if you sell a physical product, or if you offer a vegan service, or even if you are a charity looking for donations - you RELY on people giving you their money. And this is where many vegan businesses falter. Because, and I've said it before, vegans don't seem to be c...2020-11-2426 minVegan Business Tribe PodcastVegan Business Tribe Podcast002 - Should you call your company or product 'Vegan'?Should you call your company or product vegan, plant-based or something else?In today's episode we're going to start with one of the main questions we get asked at Vegan Business Tribe, and it's all about how you should refer to your business or product.If you have a vegan business, should you actually CALL it a vegan business - or if you are selling a product that is vegan, will LABELLING it 'vegan' put people off from buying it? It's an interesting question because, as you know, us vegans are never shy a...2020-11-1728 minVegan Business Tribe PodcastVegan Business Tribe Podcast001 - Why have a vegan business?WHY? We start by answering this really fundamental question for anyone who has a vegan business (or is thinking about starting one).Why are you doing this? Why are we ALL doing this? Why should you have a vegan business? You might already have a great product, service, or idea for a vegan business, but maybe you’ve not got all the business skills or experience that you wish you had – and right now, that doesn’t matter. Because what you DO have, that other business owners don’t, is a burning passion to make the world a better, fa...2020-11-1027 min