Shows
Coming About with David ParagamianThe Making of a Marketing Leader: Grace Tobin's Inspiring Story (Part Two)In the second half of this insightful episode, David continues his conversation with marketing powerhouse Grace Tobin. Grace shares her brave pivot from big pharma to biotech, where she launched their sole product and shaped a new post-pandemic market. You'll hear her experiences leading global billion-dollar brands, managing massive budgets and teams across continents, while making strategic bets on high-impact channels. The conversation explores building strong agency partnerships through mutual respect, healthy debate, physical presence, and treating partners as an extension of your team. As Grace reveals the qualities she'll prioritize in her next role - a people-first culture and...2024-05-0915 minComing About with David ParagamianThe Making of a Marketing Leader: Grace Tobin's Inspiring Story (Part One)On this episode of Coming About, David sits down with Grace Tobin, a seasoned marketing leader in the pharmaceutical industry. Grace shares her incredible career journey, from unexpectedly falling into pharma right out of college to pivoting across roles in sales, marketing, and global strategy. Despite initial challenges, Grace found mentors who guided her in becoming a "corporate citizen" and mastering the art of gaining consensus across cultures as she advanced into global marketing roles. David and Grace dive deep into her superpower of inspirational leadership that empowers teams to collectively own the vision, as she shares how she navigated...2024-05-0212 minComing About with David ParagamianNavigating Change in the Healthcare Industry with Bill Veltre (Part Two)In the second part of the podcast, David turns the conversation to Bill Veltre's personal career highlights, asking him to share an example of work he's particularly proud of in terms of the impact on patients and brands. Bill reflects on a pivotal campaign early in his career that profoundly impacted patient education and brand awareness, delving into the innovative tactics used to cut through the noise. The discussion then shifts to the future of healthcare marketing and the increasingly important role of artificial intelligence. Bill offers his perspectives on how AI is already transforming the industry, from enhancing data...2024-04-3015 minComing About with David ParagamianNavigating Change in the Healthcare Industry with Bill Veltre (Part One)In this week's episode of Coming About with David Paragamian, Dave sits down with Bill Veltre, the Executive Vice President and Head of Media at Deerfield Agency. Bill is a healthcare marketing veteran with nearly 20 years of experience, including leadership roles at top companies like Publicis, AbbVie, Bristol Myers Squibb, and now Deerfield Agency, where he has overseen major brand launches and strategic planning for prominent clients. Despite initially starting as a first-grade teacher, Bill's passion for healthcare marketing took over, and he has since become a respected authority in the industry. In this candid conversation, Bill shares his insights...2024-04-2316 minComing About with David ParagamianCreativity Transforming Healthcare: A Visionary Leader's Journey with Christian Bauman (Part Two)In the second part of this insightful episode, David poses a thought-provoking question, acknowledging the common perception that the highly regulated and scientific nature of the healthcare industry can constrain creativity in advertising and storytelling. Christian Bauman, with his unparalleled creative expertise, offers a refreshing perspective on transcending these perceived limitations by delving into the art of crafting narratives that captivate and inspire audiences while maintaining scientific accuracy. He shares his wisdom on the delicate balance between compelling artistry and intricate medical concepts, providing guidance on weaving engaging stories that resonate emotionally within the healthcare realm. Plus, Christian reveals practical...2024-04-1219 minComing About with David ParagamianCreativity Transforming Healthcare: A Visionary Leader's Journey with Christian Bauman (Part One)In the latest episode of Coming About with David Paragamian, the podcast dives deep into the world of visionary creative leadership and its profound impact on the healthcare industry as David welcomes Christian Bauman, a renowned creative force and passionate advocate for health. With an illustrious career spanning over two decades of pushing boundaries and driving transformative change, Christian shares his insights from guiding major campaigns for industry giants like Pfizer and Novartis as the co-founder, president, and CCO of H4B Chelsea, to serving as the Chief Creative Officer of The Bloc, the most awarded independent health creative agency...2024-04-0514 minComing About with David ParagamianThe CEO Catalyst: How Dr. Susan Dorfman Sparks Change (Part Two)Dive back in with media trailblazer Dr. Susan Dorfman, President & CEO of CMI Media Group, for more leadership lessons and insights. Having built a culture of constant innovation at CMI, Susan explains how new ideas permeate daily work to drive growth. Hear her strategic vision as Susan details how embracing a challenger mindset fuels their responsive and targeted media plans. It sharpens CMI's competitive edge, putting client needs first in the rapidly evolving healthcare media space. Immerse further into the mind of this catalyst calibrating the next frontier for data-led healthcare marketing.About Dr. Susan Dorfman: Dr. Dorfman...2024-01-3021 minComing About with David ParagamianThe CEO Catalyst: How Dr. Susan Dorfman Sparks Change (Part One)David welcomes Dr. Susan Dorfman, the strategic leader behind CMI Media Group's success as the #1 media planning agency for the life sciences. Tune in for an illuminating discussion with this innovator, who is guiding CMI's global healthcare clients by pioneering data-driven approaches. Recognized for excellence, Susan brings over 20 years of spearheading targeted, measurable strategies that engage specific audiences. Her passion is transforming data into tactics that reach individuals. An unstoppable visionary, she nurtures ideas into products that impact the marketplace. Hear key moments that defined her path to CEO. Susan lives data—now dive into the mind of a media ma...2024-01-2323 minComing About with David ParagamianTrailblazing Transformation: A Conversation with Risa Wexler on Navigating the Digital Landscape (Part Two)In part two of their discussion, Risa takes a moment to express gratitude for the incredible path she has traversed across media, marketing, and pharmaceutical industries. From leveraging emerging technologies to guiding top brands, she has much to be thankful for. The discussion also turns to Risa's most recent pivotal move - the brave decision to step away from a major company and launch her own company. David asks about the inspiration behind this courageous career shift and the idea of starting an independent venture. Risa explains how a meaningful Bruce Springsteen lyric led her to the name of her...2023-12-1421 minComing About with David ParagamianTrailblazing Transformation: A Conversation with Risa Wexler on Navigating the Digital Landscape (Part One)On this week's episode of "Coming About," David speaks with Risa Wexler to discuss the key transformational moments that have led her to become a pioneer and leader in the world of media, technology, and digital transformation. With over 20 years of experience across both agencies and leading CPG and pharma companies like Pfizer, Risa has not only witnessed emerging technologies and trends come and go but has also learned to distinguish lasting game-changers from passing fads. Her expertise spans the full gamut of the consumer product and pharmaceutical industries; she knows their ins and outs as well as the path...2023-12-0734 minComing About with David ParagamianThinking Differently: Kathleen Herowanto on Leadership and Innovation (Part Two)In the episode's second half, Kathleen provides rare insight into her role, advising the CFO and leading operations at Novo Nordisk. After years of driving marketing innovation, she took on the challenge of moving into the CFO's office and focusing on finance and operational strategy. Learn how Kathleen leverages her creative marketing lens in this new capacity to help align financial planning with corporate objectives. She'll share how her communication and storytelling skills prove invaluable in bringing diverse teams together to execute strategy. Stay tuned for a masterclass in navigating corporate environments, building consensus, and delivering tangible results. Kathleen Herowanto...2023-11-0917 minComing About with David ParagamianThinking Differently: Kathleen Herowanto on Leadership and Innovation (Part One)Discover how one leader is driving change through innovation and insight. On this week's episode of Coming About, Kathleen Herowanto shares her journey to become Senior Director and Executive Strategic Advisor at Novo Nordisk. With over 15 years of experience in global branding and communications, Kathleen has leveraged creativity and strategy to transform marketing for pharmaceutical, insurance, tech, and non-profit organizations. Tune in to learn how Kathleen developed award-winning campaigns that accelerated market share and audience engagement. She'll reveal the analytical and creative approaches behind her success. You'll also hear Kathleen's insights on leadership, including how she aligns teams around a...2023-11-0215 minComing About with David ParagamianHow Ed Mitzen Pivoted His Career and Created a Business for Good (Part Two)David wraps up his conversation with Ed Mitzen, the founder of the Fingerpaint Group, a leading advertising agency that specializes in marketing in the pharmaceutical, health and wellness sector. Ed has shared his remarkable story of how he pivoted his career, started his own agency, and became a successful entrepreneur and author. He has also revealed his passion for philanthropy, his philosophy of intentional giving, and his advice for aspiring entrepreneurs. In part two, we will hear from Ed about the most rewarding and challenging aspects of building and running his businesses, as well as how he and his wife...2023-08-2418 minComing About with David ParagamianHow Ed Mitzen Pivoted His Career and Created a Business for Good (Part One)In this episode of Coming About, David welcomes his old friend, Ed Mitzen, a man who has achieved remarkable success in both business and philanthropy. Ed is the founder and CEO of Fingerpaint Group, a leading advertising agency that specializes in marketing in the pharmaceutical, health and wellness sector. He is also the co-founder of Business for Good, a nonprofit organization that supports social causes and empowers communities. Ed shares his journey from being a pharmaceutical representative to becoming an entrepreneur and an author. He reveals how he pivoted his career, what inspired him to start his own agency, and...2023-08-1020 minComing About with David ParagamianFrom Sales Rep to Marketing Leader: Dan DiVito’s Career Journey (Part Two)David wraps up his conversation with Dan DiVito, the marketing leader who has launched and led successful pharma brands across various therapeutic areas and markets. In part two, David and Dan dive deeper into how Dan has navigated the cultural differences between large and small organizations, and how he adapted his style and approach to different situations. They also learn how Dan plans to use TikTok for his next big adventure: a month-long RV trip across the country. Stay tuned and get ready to be inspired!2023-07-2719 minComing About with David ParagamianFrom Sales Rep to Marketing Leader: Dan DiVito’s Career Journey (Part One)Coming About is the podcast where David Paragamian explores the stories and insights of leaders who have navigated the twists and turns of their careers. This week, he is thrilled to have Dan DiVito as his guest. Dan is a seasoned marketing leader in pharma, who has worked with both established and emerging companies. Dan has a track record of launching successful brands across various therapeutic areas and markets, with a knack for simplifying complex concepts and inspiring action. In this episode, David and Dan talk about how Dan got into pharma marketing, what challenges and opportunities he faced along...2023-07-2019 minComing About with David ParagamianHow to Win Customers and Influence People with Chris Kuenne (Part Two)In the conclusion of Dave's conversation with Chris Kuenne, they dive into the topic of leadership and how it differs from management. Chris shares his insights on how leaders can shape the future with conviction and courage, and why every leader needs a mentor to guide them. He also reveals the four types of founders that he identified in his book Built for Growth, and how each one has a distinct personality, motivation, and approach to building a business. Don’t miss this fascinating and inspiring conclusion of Dave's talk with Chris Kuenne on Coming About.2023-06-2928 minComing About with David ParagamianHow to Win Customers and Influence People with Chris Kuenne (Part One)In the premiere of Coming About, David welcomes Chris Kuenne, a best-selling author, entrepreneur, and growth expert who has built two remarkable businesses: Rosetta and Rosemark. Chris has a unique perspective on customer motivation and personalization, and how they can drive enterprise growth and customer lifetime value. He shares his stories, lessons, and tips on how to build a business that is aligned with your personality and your customers’ needs. Whether you are an aspiring entrepreneur, a seasoned business owner, or a curious listener, you will find this episode full of valuable insights and inspiration.2023-06-2222 min
The Authority CompanyComing About: The Power of Culture, Communication and Competitive Advantage with David ParagamianWhat does it take to turn a struggling company into a thriving one? How can you leverage the power of storytelling to inspire your team and your customers? And how can you create a culture that fosters innovation, collaboration and growth? These are some of the questions that we will explore in this episode of The Forbes Books podcast with our special guest, David Paragamian. David is the CEO of Health Monitor Network, a leading patient engagement company that reaches over 200 million consumers every year. He is also the author of “Coming About,” a candid and compelling memoir that chronicles his...2023-06-0820 min