Shows
Non-Profit Digital Success118 - How To Get Corporate Sponsors with Deborah ForristerJoin host David Pisarek and sponsorship strategist Deborah Forrister as they break down how non-profits can attract, secure, and retain corporate sponsors. In this episode of the Non-Profit Digital Success Podcast, Deborah, founder of Envoca, shares expert strategies to help your organization unlock new funding through smart digital tactics and meaningful partnerships.Discover how to:✅ Optimize your website to appeal to sponsors✅ Leverage AI tools like ChatGPT, Gemini, and Perplexity for outreach✅ Understand what sponsors truly value✅ Create sponsorship packages that convert and scaleWhe...2025-06-1831 min
Non-Profit Digital Success117 - How to Avoid Burnout in Non-profits with Jake SmolarekJoin host David Pisarek and high-performance coach Jake Smolarek for an energizing conversation on how non-profit leaders can stay consistent, motivated, and aligned, even in the face of limited resources and high demands. In this episode of the Non-Profit Digital Success Podcast, Jake shares powerful mindset frameworks that can help you break free from burnout and build unstoppable momentum.Discover the keys to:Applying the “No 0% Days” mindset to make steady progressLeveraging the “10/80/10” rule to navigate tough seasonsCreating clarity with the Vision G...2025-06-0431 min
Non-Profit Digital Success116 - The Unspoken Rules of Non-Profit Consulting Part 1In this solo episode of the Non-Profit Digital Success Podcast, host David Pisarek reveals the often-overlooked truths and strategies that every non-profit consultant and freelancer needs to know.Drawing from years of mentoring digital agencies and working exclusively with the for-good sector, David offers a candid and practical roadmap for building a thriving, sustainable consulting business. He dives into key topics like validating your service offering, choosing a niche, understanding non-profit budgets, and the vital role of mentorship.Discover the keys to:Crafting services non-profits actually want...2025-05-2113 min
Non-Profit Digital Success115 – The Top Fundraising Email Secrets with Vanessa Chase LockshinJoin host David Pisarek and email fundraising expert Vanessa Chase Lockshin in this value-packed episode of the Non-Profit Digital Success Podcast, where they uncover what really makes fundraising emails successful for non-profits.Vanessa, founder of The Storytelling Non-Profit, shares her proven strategies for crafting emails that not only get opened but also inspire action. From subject lines that stop the scroll to segmentation tips that increase engagement, this episode is a must-listen for any non-profit looking to level up their email game.Discover the keys to:2025-05-0722 min
Non-Profit Digital Success114 - Create Non-Profit Apps without Coding with Dan HafnerJoin host David Pisarek and no-code software expert Dan Hafner for an eye-opening discussion on how non-profits can build powerful apps, websites, and digital tools — without needing a team of developers.In this episode of the Non-Profit Digital Success Podcast, Dan, the founder of Dapper Mobile Apps, shares practical strategies and tools that help non-profits create digital solutions on a budget. From donor engagement features to mobile responsiveness, Dan breaks down how no-code platforms can simplify the process and remove common barriers to launching successful digital projects.Discover how to...2025-04-2318 min
Simpli.fi TVLeveraging Web Design and Analytics to Drive Nonprofit Success | David PisarekDavid Pisarek, Founder and CEO of Wow Digital
In this engaging interview, Ann Kraus talks with David Pisarek, founder of Wow Digital, about the significance of treating nonprofit websites as valuable employees for marketing and engagement. The conversation delves into the process of nonprofit website redesign, highlighting the key stages and similarities with for-profit websites. They also discuss the critical role of Google Analytics for nonprofits, emphasizing the importance of understanding user behavior to optimize content and increase donations. The interview concludes with insights on mobile responsiveness, accessibility, and the power of storytelling in driving action. For...2025-04-1714 min
Non-Profit Digital Success113 - AI and Branding for Non-Profits with Lou KotsinisJoin host David Pisarek and digital marketing expert Lou Kotsinis in a deep dive into how AI and effective branding can revolutionize non-profit organizations. In this episode of the Non-Profit Digital Success Podcast, Lou, the CEO of BCS Interactive, shares invaluable insights into leveraging digital tools and storytelling to enhance your non-profit’s impact and reach.Discover the keys to:Crafting a compelling narrative that resonates with your audience.Integrating artificial intelligence to optimize your marketing strategies.Building a recognizable and trusted brand in...2025-04-0922 min
Non-Profit Digital Success112 - How to Raise More Funds with Sara HoshooleyJoin host David Pisarek on the Non-Profit Digital Success Podcast as he explores essential fundraising strategies with Sara Hoshooley, a seasoned fundraising consultant. In this episode, Sara shares her expertise on how non-profits can effectively enhance their fundraising efforts using innovative techniques and practical advice tailored for small teams.Discover how to:Leverage your existing networks for greater impactEmploy creative fundraising strategies that engage donorsUtilize Sara’s insights on effective resource managementWhether you're looking to revamp your fundraising approach or se...2025-03-2621 min
Non-Profit Digital Success110 – Trust Changes Donations with Josh BloomfieldJoin host David Pisarek on the Non-Profit Digital Success Podcast as he explores the transformative power of trust in digital donor engagement with expert Josh Bloomfield, founder of Givecloud. This episode explores how non-profits can use digital platforms to reach and deeply connect with donors, fostering a sense of trust that transforms interactions into meaningful relationships and sustained support.Discover practical strategies for enhancing your digital fundraising efforts, including: The impact of technology on building donor trust. Key tactics for transitioning from traditional to digital fundraising. Insights on creating compelling digital experiences that resonate...2025-02-2622 min
Non-Profit Digital Success109 - Turn Data into Impact with Peter Murphy-LewisIn this enlightening episode of the Non-Profit Digital Success Podcast, David Pisarek sits down with digital strategy maestro Peter Murphy-Lewis to uncover how non-profits can harness the power of data and digital tools to amplify their impact. Peter, the founder of Strategic Pete, shares invaluable insights from his extensive experience in media, documentaries, and non-profit consulting.Learn how to transform complex data into compelling stories that captivate and engage donors, leverage SEO and Google Ad Grants to boost your online presence, and utilize strategic content to drive meaningful growth. Whether you’re looking to en...2025-02-1227 min
Non-Profit Digital Success107 - Expand Your Non-Profit Globally with Morgan Gross
Dive into the world of international non-profit expansion with Morgan Gross, CEO and founder of Fundraising Beyond Borders, in this episode of the Non-Profit Digital Success Podcast. Host David Pisarek explores with Morgan the strategic advantages and challenges of going global, offering non-profits actionable insights on how to engage international donors and effectively increase their global footprint.
In this episode, you’ll learn:
Key benefits of expanding your non-profit internationally
Practical strategies for engaging with global donors
Tips for navigating international regulations and cultural differences
Morgan also shares her personal experiences and success stories from he...2025-01-1417 min
Non-Profit Digital Success104 - Outdoor Ads for Non-Profits with Charlie Riley🎙️ Why Non-Profits Shouldn’t Ignore Outdoor Advertising
In this episode, David Pisarek chats with Charlie Riley, Head of Marketing at OneScreen.ai, about how outdoor advertising can take your non-profit’s marketing strategy to the next level.
Charlie shares why out-of-home (OOH) advertising is far from outdated and how it complements digital efforts to help you connect with donors in unique, impactful ways. From mobile trucks to bus shelters, learn practical tips to build your brand, boost fundraising efforts, and reach your audience where they are—outside the digital bubble.
💡 Tune in to discover:
...2024-12-0521 min
Non-Profit Digital Success103 - Non-Profit CRM Strategies with Matt BitzegaioDiscover how the right CRM and tech strategies can revolutionize your non-profit’s operations, boost donor engagement, and simplify your workflows. In this episode, David Pisarek chats with Matt Bitzegaio, CEO of DonorDock, about practical CRM tips, tech trends, and overcoming common challenges in the non-profit sector.
📌 What you'll learn:
How to choose a CRM that works for your non-profit.
Tips for improving donor relationships with tailored communications.
Why simplicity and integration are crucial for non-profit tech.
Strategies to overcome turnover and streamline onboarding.
Actionable advice for finding tools that fit your team and budget.
...2024-11-2123 min
Non-Profit Digital Success102 - Get Donations with Story Telling with Randy Ford
In this episode of the Non-Profit Digital Success Podcast, host David Pisarek welcomes Randy Ford, founder of First Story Strategies and a seasoned storytelling strategist. Randy shares invaluable insights into how non-profits can harness the power of storytelling to strengthen their connection with audiences and boost donor engagement. From understanding the true meaning of storytelling beyond the buzzword to mastering key storytelling principles like the rule of threes, this episode is a must-listen for non-profit leaders looking to make their message more impactful.
Show notes: wowdigital.com/1022024-11-0619 min
INspired INsider Podcast[Top Agency Series] Empowering Nonprofits Digitally With David Pisarek of Wow DigitalDavid Pisarek is the CEO and Founder of Wow Digital, a Toronto-based web agency dedicated to serving nonprofit organizations, charities, and NGOs with top-tier digital marketing and website design. With expertise honed since the early days of the internet, David is committed to helping these organizations enhance their impact through innovative and strategic digital solutions. Beyond his agency, David actively contributes to the nonprofit sector by coaching other agencies and sharing his insights as a speaker and workshop host. In this episode… When it comes to making a difference, technology and digital solutions are often at...2024-11-0535 min
Non-Profit Digital Success101 - Donor Retention Secrets with Katherine LacefieldAre you ready to unlock the secrets to retaining your donors and maximizing your non-profit’s impact? David Pisarek is joined by fundraising expert Katherine Lacefield, founder of Just Because Consulting and host of the Just Because podcast. With over 20 years of experience in the non-profit world, Katherine shares invaluable insights on how to build long-term relationships with your donors and stop the endless cycle of seeking new ones.
Learn about the most overlooked aspects of donor stewardship, how to shift from a scarcity mindset to a collaborative one, and the power of segmentation to personalize your do...2024-10-2229 min
Non-Profit Digital Success100th Episode Part 2: Authenticity and Impact in Non-Profit CommunicationIn continuing our milestone celebration, host David Pisarek sits down with AJ Babra to share essential insights for non-profits navigating the digital landscape.
If you’re a non-profit leader, a digital marketer, or just looking to improve your organization’s outreach, this episode offers valuable insights to drive your mission forward.
Show notes: wowdigital.com/1002024-10-0917 min
Non-Profit Digital Success100th Episode Part 1: Secrets of Wow Digital CultureIn this special milestone episode, host David Pisarek is joined by key team members Daniel Orozco and AJ Babra from Wow Digital.
Together, they dive deep into the culture that drives their success in empowering non-profits and charities.
Tune in now and discover the secrets behind Wow Digital’s success!2024-10-0920 min
The Leadership Podcast by Niels Brabandt / NB Networks#373 Empowering Non-Profit Organisations to master the Digital world - an interview with David PisarekNon-profit organisations often struggle to adapt to the demands of the online world. David Pisarek, Founder and Owner of Wow Digital Inc, knows how to do it better. In this interview, he will show how non-profit organisations can succeed online. David Pisarek and Niels Brabandt discuss the matter in this episode. Host: Niels Brabandt / NB@NB-Networks.com Guest: David Pisarek, Owner and Founder of Wow Digital Inc. Contact: https://www.linkedin.com/in/nielsbrabandt/ Leadership Letter: http://expert.nb-networks.com/ Website: https://www.nb-networks.biz/ 2024-09-1823 min
Non-Profit Digital Success098 - Use AI Ethically In Your Non-Profit with Joanne TollerIn Episode 98 of the Non-Profit Digital Success Podcast, David Pisarek is joined by Joanne Toller, a fundraising and non-profit marketing pioneer, to explore how AI is transforming how non-profits fundraise.
Discover actionable insights on using AI to boost donor engagement, streamline operations, and create personalized campaigns at scale.
Joanne also dives into the ethical considerations of AI, how to protect donor data, and the future of AI in non-profits. If you're ready to take your fundraising strategy to the next level, this episode is packed with valuable tips and tools!
Highlights include:
...2024-09-1123 min
Non-Profit Digital Success096 - How to Plan Using Your Non-Profit Data with Beth SaundersHost David Pisarek chats with Beth Saunders, Founder & Chief Strategist of Beth Saunders Associates. Beth introduces her MapMoveMeasure™ framework, a powerful tool for non-profits to strategically use their data to enhance engagement, improve stewardship, and achieve their mission goals.
Learn how to transform your non-profit’s data into actionable insights and drive impactful change. Whether you're a non-profit leader, marketer, or executive director, this episode is packed with practical advice to help you plan strategically and succeed in your mission.
Key Topics:
Beth Saunders' journey from corporate to non-profit
The MapMoveMeasure™ framework explained
Inviting vs. as...2024-08-1327 min
Non-Profit Digital Success095 - Make Your Non-Profit Stand Out From the Rest with Howard LevyIn this episode, host David Pisarek is joined by Howard Levy, a leading non-profit marketing and branding expert.
Howard shares invaluable insights on how to revitalize your non-profit's brand using behavioural psychology, storytelling, and action design principles.
Join us as we explore:
The importance of understanding your audience
Crafting compelling stories that resonate and drive donations
Overcoming common challenges in brand revitalization
Strategies for clear and effective communication
The role of behavioural psychology in enhancing marketing efforts
Whether you’re looking to refresh your brand or improve your marketing tactics, this episode is pa...2024-07-2622 min
Non-Profit Digital Success094 - Crisis Communication Strategies for Non-Profits with John P. DavidIn this episode of the Non-Profit Digital Success Podcast, we're joined by John P. David, a seasoned expert in crisis communication.
John shares invaluable insights into managing and safeguarding your non-profit's reputation during crises. Tune in to discover the essential strategies every non-profit leader needs to navigate media scrutiny, handle sensitive situations, and develop a foolproof crisis plan.
Explore real-life crises, understand the importance of clear communication channels and media policies, and learn how to identify and prepare for vulnerabilities within your organization. John also discusses the significance of effectively engaging with media and stakeholders...2024-07-1826 min
Non-Profit Digital Success093 - How to Retain and Inspire Your Non-Profit Team with Patton McDowellIn this episode of Non-Profit Digital Success, host David Pisarek is joined by Patton McDowell, founder of PMA Non-profit Leadership. Patton shares his expert insights into non-profit leadership, offering valuable strategies for retaining and inspiring your team.
Listen in as Patton discusses non-profits' common challenges and provides actionable advice on enhancing team engagement and donor retention. Discover how to create compelling strategies that resonate with your team, effectively use networking to sharpen your leadership skills, and learn the dos and don’ts that can make or break your non-profit's success.
Show Notes: wowdigital.com/0932024-07-0328 min
Non-Profit Digital Success092 - What’s a non-profit Promo Kit? with Sami Bedell-MulhernIn this episode of Non-Profit Digital Success, host David Pisarek is joined by non-profit marketing expert Sami Bedell-Mulhern.
Sami shares her extensive knowledge of creating and utilizing promotional kits to help non-profits amplify their message and engage their audience effectively.
Tune in to discover:
The essentials of crafting a non-profit promo kit
Why promotional kits are crucial for your organization
How to use promo kits to enhance your branding, fundraising, and engagement efforts
Actionable tips and strategies to elevate your non-profit’s promotional game
Whether you’re look...2024-06-1922 min
Non-Profit Digital Success091 - Non-Profit Leadership Strategies with Jonathan BennettJoin host David Pisarek as he chats with executive coach Jonathan Bennett about essential non-profit leadership strategies. Jonathan brings his wealth of experience in governance and executive coaching to help non-profit leaders navigate their roles effectively.
In this episode, you’ll learn how to:
Enhance your online presence and digital strategy
Find personal and professional fulfillment in non-profit leadership
Overcome common challenges faced by non-profit leaders
Craft transformational stories that resonate with your audience
Empower your board for greater success
Don’t miss this episode packed with actionable tips and insights to elev...2024-06-0621 min
Non-Profit Digital Success090 - Avoid These Mistakes Non-Profits Make on Social Media with Keigan CarthyJoin host David Pisarek as he sits down with Keigan Carthy, the founder of Vision Management, to explore the world of social media strategies tailored for non-profits.
In this episode, you'll discover how to create impactful digital content that engages donors and influences public perception. Keigan shares his wealth of knowledge on leveraging digital tools, understanding your audience, and fostering long-term donor engagement.
Stay tuned until the end for an exclusive offer from Keigan!
In This Episode, You'll Learn:
Key strategies for non-profit digital marketing
How to enhance your...2024-05-2116 min
Digital Marketing TherapyDo You Need to Refresh Your Website? with David Pisarek Building a website is big and can be super stressful. Once it's done, the unfortunate thing is that it's not done! As your business grows and evolves, your website should do the same alongside it. Sometimes its quick and simple changes, sometimes its a big overhaul. If this is on your radar then give this episode a listen so you can be more thoughtful about your approach, budgets, and time. What you'll learn: → how your goals play into your website. → the role data plays into your decisions. → looking outside your organization for different perspe...2024-05-2133 min
Non-Profit Digital Success088 - Diversity, Equity, and Inclusion in Your Non-Profit with Miranda McKieHost David Pisarek welcomes Miranda McKie, a trailblazer in analytics and diversity, equity, and inclusion (DEI).
Miranda discusses the critical role of DEI in non-profit organizations, sharing her insights on how embracing these concepts can significantly enhance workplace culture and productivity.
Whether you're starting your DEI journey or seeking to deepen your existing practices, this episode offers valuable strategies for helping your team thrive and better serve your community.
Episode's notes: wowdigital.com/088
2024-04-2222 min
Non-Profit Digital Success086 - Dropbox Secrets for Your Non-Profit with Account Manager Jeff SageIn this groundbreaking episode of the Non-Profit Digital Success Podcast, David Pisarek is joined by Jeff Sage, an account manager at Dropbox, to unravel the myriad ways non-profits can maximize Dropbox's potential.
Delve into a discussion filled with expert insights on optimizing collaboration, bolstering digital security, and streamlining operational efficiency tailored for non-profits.
Jeff shares a treasure trove of tips, tricks, and strategies that can transform how your organization operates in the digital space.
Whether you're a Dropbox novice or looking to deepen your utilization, this episode...2024-03-2723 min
Non-Profit Digital Success080 - Email Journeys for Non-Profits: Crafting Effective Strategies with Patty BreechDive into the intricacies of email marketing for non-profits in this episode with David Pisarek and guest Patty Breech. Learn about creating captivating email campaigns that effectively engage donors and drive your mission forward.
Episode Highlights:
Defining effective email journeys for non-profits
Exploring the best platforms for email campaigns
Strategies for engaging and retaining supporters
Personalizing email content for impact
Tips for optimizing email open rates and scheduling
Crafting emails that stand out in busy inboxes
Join us for these insights and more as we explore how to revolutionize your non-profit's digital communication strategies.
2024-01-0324 min
Non-Profit Digital Success079 - Convince Your Board to Invest in the Website, with Teri BeckmanJoin host David as he engages with Teri Beckman in a compelling discussion about convincing your board to invest in your website.
Discover strategies to bridge the technology gap, enhance digital engagement, and align your online presence with your non-profit's mission.
This episode is a must-listen for non-profit leaders looking to harness the power of digital tools for organizational growth and success. Tune in to explore how to advocate for digital investment in your non-profit effectively.
Highlights:
Understanding Board's Digital Reluctance
Digital Assets vs. Traditional Print
The Power of Digital Strategies
Personalized...2023-12-1521 min
Your Path to Nonprofit Leadership238: Is It Time to Redesign Your Nonprofit’s Website? (David Pisarek)238: Is It Time to Redesign Your Nonprofit’s Website? (David Pisarek)SUMMARYIs your website as effective as it needs to be for your nonprofit? In episode #238 of Your Path to Nonprofit Leadership, digital marketing expert David Pisarek shares how you can dramatically improve your website and digital marketing efforts and why you should invest in that effort right now. Learn what a redesign process looks like, the typical costs, and how to find a great agency with wh...2023-11-3047 min
Non-Profit Digital Success073 - Rank #1 on Google: Website Tactics for Non-profits with David ForemanMeet David Forman, the digital strategy guru who's transformed countless non-profits with his expertise.
In this episode, he unveils best practices in content writing and SEO tailored for charitable organizations. Learn how to optimize your website for mobile users, leverage Google tools, and boost your online visibility and engagement. Equip your non-profit with David's top insights!
2023-09-2725 min
A Modern Nonprofit PodcastProvide a ‘WOW’ Experience in your Nonprofit Marketing with David PisarekReady to take your organization's website from good to great? Buckle up! This episode of A Modern Nonprofit features a riveting chat with our guest expert, David Pisarek from WOW Digital. He shares exclusive insights on nonprofit website redesign and how to harness web analytics for success. And don't worry - we've got this broken down into bite-sized, easily digestible information.
Curious about when your nonprofit should consider a website makeover? Or what this process entails? Or how often this magic should happen? We got you covered!
David stresses that websites aren't "set and forget" projects - they need...2023-08-1648 min
Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric SolutionsOptimize your website with David PisarekToday's digital world demands an impactful online presence. In the era where a website is your business card and more, do you know how to leverage it for your small nonprofit organization? In this episode of the Small Nonprofit Podcast, David Pisarek, founder and CEO of Wow Digital, dive into the critical aspects of websites and digital marketing. Discover how your organization can improve its online presence, foster engagement, and attract more donations.Key Highlights: The role and importance of a website in the digital era.Strategies to drive visitors to your website and i...2023-06-0638 min
Non-Profit Digital Success058 - The Key to Non-profit Growth: Aligning Your Passion with Your Purpose, with Jason HopcusIn today’s episode, we’re happy to have Jason Hopcus as our guest!
Jason is a passionate advocate for mental health and is the President/CEO of NAMI (National Alliance on Mental Illness) of Arapahoe/Douglas Counties.
He’s also the founder of the Connection Project, a for-profit company that seeks to create systems of people working to deepen their relationships with their work, their play, and the world. In this episode, we’ll be discussing the importance of niching your non-profit, and how it can help your organization achieve its mission more effectively.
Quic...2023-03-0141 min
Non-Profit Digital Success057 - The Ultimate Guide to Non-Profit Communication: Tips from Brenden KumarasamyIn today’s episode, we are joined by a very special guest, Brendan Kumarasamy, who's the founder of MasterTalk!
Brendan is a communication coach who specializes in helping ambitious executives and entrepreneurs become the top 1% of communicators in their industry. He has made it his life's mission to provide free access to communication tools for everyone in the world through his popular YouTube channel, also called MasterTalk.
With his expertise in communication and passion for teaching others, we are thrilled to have Brendan on our show to share his insights and tips for effective human com...2023-02-1535 min
Non-Profit Digital Success056 - The Metaverse and the Future of Non-Profit Giving: A Conversation with Joanne TollerIn today’s episode, we’re so happy to have Joanne Toller!
Joanne is with The Cause Specialists, and host of the Empowering Nonprofits podcast. Joanne has been a professional fundraiser and non-profit marketer for over 25 years, and she received her Certified Fund Raising Executive (CFRE) designation in 2010.
She has worked for hundreds of charities on a variety of projects, both locally and internationally. Her passion is teaching. She has taught many workshops and speaking engagements.
We brought her on the show to discuss the potential of the Metaverse for non-profits, as they can e...2023-01-3119 min
Non-Profit Digital Success055 - Gamify your fundraising for the next generation, with Josh BloomfieldIn today’s episode, we’re so happy to have Josh Bloomfield!
Josh is the visionary CEO and Founder of Givecloud, a company dedicated to revolutionizing the way non-profits raise funds. With a passion for using innovation to empower non-profits to make a real impact in the world, Josh is a leader in the field of fundraising technology and strategy.
We’ve bought him into the show to talk about the gaps that exist in fundraising, and how Josh is working to close them by developing cutting-edge online fundraising tools.
We’ll also explore...2023-01-1954 min
Non-Profit Digital Success054 - Explode Your Non-Profit Networking on LinkedIn with These Insider Tips from Daniel AlfonIn today's episode, we're glad to have Daniel Alfon!
Daniel is a LinkedIn guru who helps organization leaders leverage their LinkedIn presence to get leads - and in the nonprofit world, that means raising awareness and getting more volunteers, sponsorships, and donors.
We brought him on the show to discuss how to get the most out of LinkedIn and how to leverage your network relationships to benefit your non-profit organization
Some quick highlights:
Treat your LinkedIn profile like a website, not a CV
LinkedIn’s Creator Mode
The art of leveraging your co...2023-01-0339 min
Non-Profit Digital Success053 - Why does a nonprofit need PR? with Amy LaskiIn today's episode, we're happy to have Amy Laski! She is a passionate and award-winning business leader who thrives on identifying and acting on the opportunities in every challenge
Armed with her business education and over 20 years of integrated communications experience as a client and a consultant, Amy flexed her entrepreneurial muscle by founding a virtual PR agency, Felicity.
The Felicity "Brains not Bricks™" model breaks the traditional agency mold, delivering a completely client-centric experience based on outputs (not billable hours).
We brought her on the show to thoroughly discuss why a nonprofit ne...2022-12-2032 min
The Nonprofit LabE12: Does Your Nonprofit Website Suck? - with David Pisarek at Wow DigitalWhy shift from seeing a website as an investment instead of an expense? What about goals? What’s a good website strategy? How can you get your board to buy into digital success? How do you create an emotional connection with your audience? Is it easy to navigate? Easy to donate? How do you measure the success? We ask and answer these questions and more in our latest episode of “The Nonprofit Lab” with David Pisarek, founder of Wow Digital Inc, and passionate nonprofit website design guru.2022-12-2045 min
Non-Profit Digital Success052 - SEO Secrets for nonprofits, with Brandon LeibowitzIn today's episode, we're happy to have Brandon Leibowitz! Since 2007, Brandon has been running and operating SEO Optimizers, a digital marketing company based in LA that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, and leads.
We bought him to the show to talk about the importance of SEO for nonprofits, backlinks, analytics, optimizing your website for conversions, and more!
Quick highlights:
Branded and non-branded searches
Backlinks, the biggest factor in SEO
Optimizing your website for conversions
What you shouldn’t do
And more!
...2022-12-0732 min
Non-Profit Digital Success051 - Your non-profit is losing $156k/year if you don’t know about this, with Wendy Bonham-CarterIn today's episode, we're happy to have Wendy Bonham-Carter! Wendy is a certified Google Adwords specialist, co-host of the Social Action for Climate Change Summit, experienced web designer & all round digital marketing geek.
After a 10 year career in the fashion industry, Wendy transitioned into the non-profit sector when she was afforded an opportunity to work for an international NGO. She has worked with a variety of organizations including environmental, education, mental health, wellbeing, sustainability, youth support, cancer and local community initiatives, and over the last 5 years, she’s been supporting grassroot non-profits, enabling them to louden their vo...2022-11-2448 min
Non-Profit Digital Success050 - A+ guide to non-profit networking, with Dustin RiechmannIn today’s episode, we’re glad to have Dustin Riechmann! Dustin is a strategic marketing coach and founder of Simple Success Coaching. He helps mission-driven non-profit leaders increase fundraising, and massively grow their network using a Partnership Marketing System.
Dustin’s passion for ministry work made him switch from his previous job in engineering to marketing consulting, which success also lead him to start a protein snacks e-commerce at the same time. He has been visiting many podcasts as a guest over the years, sharing all the lessons he’s learned, and all the amazing strategies for buil...2022-11-0840 min
Non-Profit Digital Success049 - Get ready for Giving Tuesday, with Kelly GarciaIn today’s episode, we’re happy to have Kelly Garcia!
She is the program manager & marketing director for NPO Centric, a national non-profit incubator. She helps non-profits get off the ground, go, and then grow through education and tools that facilitate capacity building and self-development.
We brought her on the show to talk about this upcoming Giving Tuesday, how to prepare for it, take out the best of it and use it as your end-of-year giving program.
This year, Giving Tuesday falls on December 3rd. If you run a non-profit, there are some...2022-10-2537 min
Non-Profit Digital Success048 - Challenging the mindset of non-profit marketing, with Jane PfeifferIn today's episode, we're happy to have Jane Pfeiffer! She's the founder & president of Fieldtrip, a non-profit marketing agency. Jane guides the Fieldtrip team to develop sound, strategic work imbued with curiosity and significance.
Jane says her biggest accomplishment is trusting her team to build an agency bigger than anything she could have dreamed of. But we know the truth of it, as she quotes Yoda— ”Do or do not. There is no try.” Jane does.
We brought her on the show to thoroughly discuss the mindset non-profits have when strategizing their marketing efforts.
Some...2022-10-1129 min
Non-Profit Digital Success047 - Modernizing non-profit digital marketing tools, with Bryna DilmanIn today's episode, we're glad to have Bryna Dilman on the show! She's the Director of Growth at Fundraising KIT. As an expert in data and analytics with an extensive background in the non-profit sector, Bryna bridges the gap between Fundraising KIT’s offerings, and the unique technology needs of non-profit organizations, ensuring seamless user experience and maximum ROI.
We brought her on the show to talk about her experience delivering innovative strategies and helping non-profits deliver funding for their core mission. As well as asking her how non-profits can leverage the newest marketing tools to spread the...2022-09-2742 min
Non-Profit Digital Success046 - How to apply strategic planning to your non-profit, with Carol HamiltonIn this episode, we're glad to have Carol Hamilton on the show! She's the Principal at Grace Social Sector Consulting and also a fellow podcast host for the Mission: Impact Podcast.
She's a strategic thinker and works with organizations to envision their future strategy. Practical in her approach, she helps organizations think through who is key to creating their future, how to gather insights, imagine new possibilities, come to agreement on future goals and create an action plan.
With more than 25 years of nonprofit experience, Carol trains frequently on leadership, strategy and innovation topics. She g...2022-09-1531 min
Non-Profit Digital Success045 - Best Non-profit Social Media Practices with Ally DodooIn this episode, we're happy to have Ally Dodoo joining us! She's a Fundraising Campaign Manager with over 6 years of experience helping more than 30 organizations create a strategic plan for sustainability by leveraging their online presence. She coins herself a social change influencer.
During her time as a fundraising campaign manager, she has worked in partnership with the Dallas Cowboys Stadium, Create Her Foundation and Project Still I Rise to name a few. Her mission is to advocate for a brighter future for social change influencers, nonprofit has been an ugly word for so long its time...2022-09-0134 min
Non-Profit Digital Success044 - Storytelling will boost your campaign fundraising, with Jenni HargroveIn this episode, we're happy to have Jenni Hargrove! Jenni is a consultant helping non-profit leaders with their marketing and development strategy. She also hosts the Nonprofit Jenni Show, a podcast discussing marketing, management, and fundraising strategies in the nonprofit sector.
We brought her on the show to discuss how non-profits can leverage their mission and impact stories in their fundraising strategy to make a better connection with potential donors.
Some quick highlights:
How can nonprofit leaders collect stories to use in fundraising campaigns?
Leveraging the board of directors for fundraising
Making stories a...2022-08-1733 min
Relish THIS: The Nonprofit Marketing PodcastEp 89: Own Your Marketing With David Pisarek of Wow DigitalIf there’s one takeaway from this week’s episode it’s that “your site is a member of your team.”And, like the other members of your team, your site needs to be nurtured in order for it to thrive and work as effectively as you would like.See, a lot of people think that having a website is enough. They tend to fall into the Field of Dreams fallacy. “Build it and they will come,” they say.But this just isn’t how the web works these...2022-08-1657 min
Non-Profit Digital Success043 - The best way to improve your non-profit’s engagement using video, with David PhuIn this episode, we're happy to have David Phu! David is the co-owner of Nonprofit Video Comms, where he teaches small non-profits to do their own video marketing to raise awareness, raise funds, and be helpful. We brought him on the show so we can discuss the power videos can have in a non-profit marketing strategy, and how non-profits can start leveraging them.
Some quick highlights:
Why should non-profits use video
What you need to start producing videos
How to improve accessibility in videos
Common mistakes people make when recording and publishing videos
and more...
...2022-08-0338 min
Non-Profit Digital Success042 - Guerilla Marketing Tactics for Non-Profits with Devin MillerIn this episode, we're happy to have Devin Miller! Devin loves startups, he runs his own patent and trademark law firm to help startups and small businesses. He has also worked with a number of non-profits over the past few years, so needless to say, Devin knows a thing or two about marketing and protecting and organization's brand.
Some quick highlights:
How can people expand into new markets using guerilla marketing?
Tips for telling your non-profit's story online
What to consider when trying to protect your brand
How can a non-profit compete with so many other...2022-07-2036 min
Nonprofit Mission: ImpactBuilding nonprofit websites that work with David PisarekIn episode 52 of Nonprofit Mission: Impact, Carol and her guest, David Pisarek discuss: How to use a website to grow your organization What calls to action to add to your website How to be consistent and modernize your online presence Guest Bio:David is an award-winning web and digital solutions architect, designer and project manager with extensive industry experience focusing on education, not-for-profit, politics, healthcare, and government. An expert in his field, David worked full-time at Durham College for 11 years (seven of those while working at UOIT too). It was in that role where David...2022-07-1237 min
Non-Profit Digital Success041 - Best content marketing tips for non-profits with Abby WoodIn this episode, I'm happy to interview Abby Wood! Abby is a content strategist that's been helping companies connect with their audiences online for the last 10 years, founder of The Content Lab, Abby and her team have worked with over 300 organizations on their website content needs providing everything from website text to monthly blogs and email marketing.
Some quick highlights:
How can people make the most out of their content online?
Tips for repurposing blogs, news releases, and articles.
When to schedule posts depending on which social media platform you are
How long should an article...2022-07-0632 min
Non-Profit Digital Success040 - Increasing donations with a coherent brand with Eric ResslerIn this episode, we're happy to have Eric Ressler as a guest! He's the founder and creative director at Cosmic, which is a social impact creative agency. He's an expert in branding and has vast experience in the non-profit world. We'll be talking about the mindset non-profits need when thinking about branding and other aspects of their digital presence, and how beneficial this can be for them.
Check out the show notes by visiting https://wowdigital.com/0402022-06-2145 min
Non-Profit Digital Success039 - All About CTAsIf you're running a nonprofit, you know that every donation and volunteer hour makes a difference. And one of the best ways to encourage donations and volunteers is by using Calls to Action (CTAs) on your website, blog, and social media.
But what are CTAs, and why are they so important? That's what I'm going to be talking about in this podcast episode.
Check out the show notes by visiting https://wowdigital.com/039
2022-06-0911 min
Non-Profit Digital Success038 - The value of podcasting for non-profits with Travis JohnsonIn this episode, we welcome Travis Johnson as a guest! He's the podcast host for the Nonprofit Architect podcast and he has extensive experience as a board member for foundations and has helped raise over $500.000 and provided seed money for six startup non-profits. He's an awesome guy and we're happy to have him discuss how he got into the non-profit world, how he started podcasting, and the value that podcasting can bring to non-profits.
Check out the show notes by visiting https://wowdigital.com/0382022-05-2533 min
Non-Profit Digital Success037 - Why You Need Website Backups and Tools to Protect Your WebsiteWhether you run a small non-profit or you're a large organization, you almost certainly have a website from which you showcase your work and receive donations from visitors. But, as much as you may think you know about website security, the fact is that you likely haven’t been taking steps to protect your sites and data.
In this episode, I’m going to explain why you should start backing up your website, the different types of website backups, and the best website backup tools to protect you, your organization, and save you time and effort if some...2022-05-0910 min
Non-Profit Digital Success036 - How To Get Your Non-Profit Selling Online Using Shopify with Patrick McCarthyWant to get your non-profit up and running online? Do you also want to be able to set up a store for people to support your mission? Then Shopify might just be what you're looking for!
In this week's episode, we'll be speaking with Patrick McCarthy, CEO and owner of digifly, an ecommerce agency that focuses on Shopify. We'll talk all about Shopify and how non-profits can leverage this platform to support their mission!
Check out the show notes by visiting https://wowdigital.com/0362022-04-2636 min
Non-Profit Digital Success035 - 9 Biggest Digital Marketing Mistakes Nonprofits Need To AvoidDigital marketing is a great way to bring new people to your nonprofit organization. Digital marketing can include things like social media marketing, search engine optimization, and content marketing. But there are also some digital marketing mistakes that nonprofits should avoid.
These digital marketing mistakes can lead to a poor online presence, and make visitors wary of your organization. If you’re a nonprofit looking to build your online presence, check out this list of digital marketing mistakes that nonprofits should avoid.
Check out the show notes by visiting https://wowdigital.com/0352022-04-1314 min
Nonprofit Architect Podcast with Brenda McChesneyWebsite Design Tips for Nonprofits: David PisarekYour website is essential to the success of your nonprofit. How can you make sure people return to your website? Is your branding clear and concise? You can make sure your website is serving the purpose of your organization. Conversation Highlights {01:34} Introducing Wow Digital. {03:52} How to make sure people have a reason to return to your website. {08:41} Creating a branding that is clear and concise. {14:10} How to get specific donors and specific companies to come on board. {16:47} Getting engagement on your website. {21:06} The brand experience. {25:47} How to create content your website...2022-04-0550 min
Non-Profit Digital Success034 - Ways to approach non-profit marketing with David SomerfleckIn this episode, we have another David as a guest! David Somerfleck is a digital marketing specialist providing digital marketing solutions with over 20 years of experience working for market agencies across North America and 10 years of experience as a certified small business mentor. We're more than happy to have his insights and thoughts regarding how non-profit's handle their digital marketing.
Check out the show notes by visiting https://wowdigital.com/0342022-03-2857 min
Non-Profit Digital Success033 - The secret to successful volunteer engagement with Karen KnightIn this episode, David interviews Karen Knight, a consultant volunteer relationship expert! This episode will be all about volunteering, how to approach potential volunteers, how to manage them, and how to make them feel recognized and valued in your organization to keep them engaged.
Check out the show notes by visiting https://wowdigital.com/0332022-03-1527 minNon-Profit Digital Success032 - Non-Profit Colour Theory 101When you need to convey a message with images or words, understanding color theory can help you convey your message accurately and effectively. In this episode, I’m going to explore the basics of color theory, including how to choose color for your graphics and design projects. Using the principles of color theory in your marketing and graphic design process can help make your messages more memorable, understandable, and persuasive.
Color is everywhere in our lives, it can be used to raise awareness and drive purchasing decisions. It’s also a powerful tool to help create a mood...2022-03-0310 min
Non-Profit Digital Success031 - Non-profit accessibility with Ilan Fisher from accessiBeIf your organization is not thinking about accessibility on all fronts, especially when thinking about your website, then you really need to reevaluate how your approach.
A big chunk of people have disabilities that give them a hard time when browsing through the web. If your site isn't accessible, then you're missing an opportunity to bring your message to that demographic as well.
In this episode, we bring Ilan Fisher, who's the non-profit partnerships team leader in accessiBe, and he'll guide us through why accessibility is important, and how accessiBe approaches making everything more accessible.2022-02-1424 min
Non-Profit Digital Success030 - What are the steps to a successful website project?We at Wow Digital, have been giving non-profit organizations and charities around Canada the best website design services for over 5 years. Our clients are different from one another, but our goal is always the same- to provide the best web design possible. Today we want to share with you a walkthrough of what a website redesign project entails in order to be successful.
Check out the show notes by visiting https://wowdigital.com/0302022-02-0325 min
Non-Profit Digital Success029 - Increasing donations and grants by leveraging architects with Barron SchimbergIn this week's episode, David interviews Barron Schimberg, an architect who has worked on multiple projects for non-profits, and he gives us his insight on non-profits have leveraged his and his team's skills and influence to get more donations and grants.
Make sure to listen to this one!
Check out the show notes by visiting https://wowdigital.com/0292022-01-1938 min
The Official Do Good Better PodcastThe Official Do Good Better Podcast Season Four Ep22: Digital & Website Marketing with Wow Digital's David PisarekPrepare to be wowed!Joining Patrick today is David Pisarek, who leads Wow Digital--an award-winning, Canadian 🇨🇦 non-profit focused, Toronto-based web agency. In short, Wow Digital evaluates non-profit needs and objectives to provide a strategy from a marketing, communications, digital and technology perspective on how to improve, engage and promote. More about Wow Digital: https://wowdigital.com/ Listen to the Wow Digital Podcast: https://wowdigital.com/podcast/Schedule a One-on-One Meeting with David: https://wowdigital.com/david/ Support This Podcast! Make a quick a...2022-01-1133 min
Non-Profit Digital Success028 - How to engage volunteers and why you need to run your NPO like a business with David AppelbaumIn this episode, we interview David Appelbaum, a very much experienced director of technology and engineer who has worked with non-profits in the past. He's here to give us his insights on how to engage volunteers and how running an NPO as a business has worked for him and why.
Check out the show notes by visiting https://wowdigital.com/0282022-01-0438 min
Non-Profit Digital Success027 - 8 Nonprofit Digital Transformation Secrets You Need to KnowNonprofit digital transformations are important not only because they help organizations make more money, but they also empower their organization to really make a difference in the world.
In this episode, I have 8 Nonprofit Digital Transformation Secrets You Need to Know. You’re not going to want to miss this!
Check out the show notes by visiting https://wowdigital.com/0272021-12-2212 min
Non-Profit Digital Success026 - Digital Marketing and Branding Insights with Scott MillerIn this episode, David interviews Scott Miller, the author of a couple of best-selling books about Digital Marketing, Branding, and Team Management. Make sure you don't miss out on it!
Check out the show notes by visiting https://wowdigital.com/0262021-12-0643 min
Non-Profit Digital Success025 - Importance of Testing Plugin, Module, and CMS Updates for Non-profitsNon-profits are constantly trying to solve the world's problems. They're always moving forward, never looking back. Yet, they can't seem to keep up with all of the updates WordPress and other CMSs make every day.
In this episode, David will explore exactly why it's important for plugins and CMS updates to be tested by organizations that operate on a nonprofit budget. I’ll also provide some tips on what to do if an update or add-on causes your website to break.
Check out the show notes by visiting https://wowdigital.com/0252021-11-2315 min
Non-Profit Digital Success024 - What $10k for free in Google Ads can mean for your non-profit with Leo EbbertGoogle is offering a whopping $10.000 Google Ad grant to non-profit. But what does it mean? How can non-profits make the best out of this opportunity?
In today's episode, we're talking with Leo Ebbert, CEO of Exact Click Digital, to discuss about the $10k Google Ad grant and how can non-profits make the best out of it to boost their organization's message to a lot more people.
Check out the show notes by visiting https://wowdigital.com/0242021-11-0919 min
Non-Profit Digital Success023 - How Non-Profits Can Use SEO in Ways That Will Boost DonationsThe main objective of any non-profit website is to attract an audience and convert visitors to donors, volunteers, activists, or even email subscribers. The best way to achieve this is through search engine optimization (SEO).
SEO helps your site rank higher in search engines like Google, Bing, Yahoo!, and others. As a result, you get more traffic, more donations, and more awareness for the cause you're representing.
If you want to know more about how to make it as easy as possible for search engines to find your website, listen on!
Check out...2021-10-2615 min
Non-Profit Digital Success022 - The power of Instagram influencer marketing for non-profits with Derren OhanianInfluencer marketing has been around for a long while now, and it hasn't stopped evolving with the rise of technology and social media culture.
Today's episode is a very special one since David has brought the first guest ever to the podcast, Derren Ohanian! We appreciate having him here to talk to David about why and how you can leverage Instagram influencer marketing to help boost your non-profit's message in front of your target audience.
Check out the show notes by visiting https://wowdigital.com/0222021-10-1251 min
Non-Profit Digital Success021 - How to Measure Your Non-Profit's Success on Facebook: The Metrics That Matter!So you use social media every day, but don't know if it's worth all the time? Well, you're not alone. It's hard to know what social media success looks like.
Non-profit communicators and marketers have been using social media for years to grow their organizations' audiences and volunteers, increase donations, and even spread their missions.
In this podcast episode, David will be exploring how, as a non-profit communicator, you can use social media to improve your outreach efforts.
Check out the show notes by visiting https://wowdigital.com/0212021-09-2915 min
Non-Profit Digital Success020 - Website Accessibility for Non-profits: What You Need to Know and Why It MattersNon-profits are a vital part of many communities. They provide a necessary social service that is often overlooked. Non-profit organizations need to be conscious of their digital presence and take steps to ensure that their websites are fully accessible for everyone, including those with disabilities.
In today's episode, David will teach you how to make your non-profit website more accessible, and why it matters.
Check out the show notes by visiting https://wowdigital.com/0202021-09-1517 min
Non-Profit Digital Success019 - How To Design A Donation Form That Gets ResultsIf you’ve ever tried to donate to a charity or foundation in the past, you’ll know that the donation form is often one of the most frustrating parts of the process.
In this podcast episode, David is going to talk about how you can get more donations from people who are already donating, by implementing some design strategies that will help you create an easy-to-use website that will increase conversions and keep donors coming back and attract new donors to grow your base with.
Check out the show notes by visiting https://wowdigital.com...2021-09-0211 min
Non-Profit Digital Success018 - The Ultimate Guide to Create or Redesign Your Non-Profit WebsiteDo you want to redesign your non-profit website or create a site for your new organization?
If so, you need to start with a plan. A well-planned redesign will help you reach your goals for improved engagement and more donations. But without the right tools, it can be difficult to know where to start.
In this ultimate podcast episode, David will walk you through the steps to redesign your non-profit website from the ground up – to create a site that will help you achieve your mission and get noticed in today's digital world.
Che...2021-08-1830 min
Non-Profit Digital Success017 - 6 Must-Knows for Non-Profits: Digital Marketing Tactics to Increase Your ReachNon-profits are a force for good in our communities. Whether it’s educating kids about the importance of healthy eating or providing shelter to those in need, non-profit organizations make it possible. One of the biggest challenges these organizations face is building awareness and increasing their reach. Luckily, with the power of digital marketing, it’s never been easier to get the word out about your organization and attract new supporters.
In today's episode, David is going to cover the six things you should know when it comes to digital marketing for non-profits.
Check out the s...2021-08-0411 min
Non-Profit Digital Success016 - Psychographics for Non - Profits: How To Better Reach Potential Donors and SupportersNon-profits, charities, foundations, and NGOs are businesses too. And like any business, they need to find ways to raise funds, grow their network of supporters, and stay relevant in the world. In order to do this, many non-profits have turned to psychographics.
In today's episode, David will be talking about psychographics, what it is, and how you can use psychographics to make your fundraising efforts more successful.
Check out the show notes by visiting https://wowdigital.com/016
2021-07-2113 min
Non-Profit Digital Success015 - The Best Web Development Platform for Non-Profits: Squarespace vs. Wix vs. Shopify vs. WordpressMany non-profit organizations are looking for a website solution to help them manage, edit and maintain their websites. So how do you choose the best web development platform for your non-profit?
Well, there are a number of different web design platforms with various features, including Squarespace, Wix, Shopify, and WordPress. In this episode, David is going to outline the differences between these platforms.
Check out the show notes by visiting https://wowdigital.com/0152021-07-0717 min
Non-Profit Digital Success014 - 9 Reasons Your Non-Profit Needs Great Website HostingNon-profits rely on the generosity of others. If you’re running a non-profit or charitable organization, you know that the bulk of your fundraising comes from donations. Your website is a great way to build a community around your organization and to present your cause to the public and potential donors. In order to do this, you need to have a great website hosting company to ensure your site is secure and fast.
In today's podcast episode, David talks about the backend side of websites that few people think about. He dives into the server, and why it...2021-06-2219 min
Non-Profit Digital Success013 - The Top 8 Reasons Your Nonprofit Needs To Use StorytellingStories can connect with people's hearts, minds, and spirits in a way for which no other form of communication can. We are hard-wired not only to respond to stories but also to remember them better than any other form of communication.
In this episode David talks about the power of storytelling and why it's important to use in your non-profit and charity.
Check out the show notes by visiting https://wowdigital.com/0132021-06-0812 min
Non-Profit Digital Success012 - Non-Profit Brand Guides: Why It Matters And How To Create Your OwnIn this episode David talks about why branding is important for your charity and non-profit, and how to easily go about creating a comprehensive Brand Guide Manual for your organization.
Check out the show notes by visiting https://wowdigital.com/0122021-05-2616 min
Non-Profit Digital Success011 – How To Measure Your Non-Profit’s Marketing SuccessIn this episode David talks about how to measure your non-profit’s marketing success.
Some quick highlights:
How to measure success
What should you measure?
The 3 most important task metrics
How you can actually get this data?
Achieving metrics through SEO
What other tools can you use to measure success?
and more…
Check out the show notes by visiting https://wowdigital.com/0112021-05-1211 min
Non-Profit Digital Success010 - 9 Non-Profit Trends to Watch For in 2021In this episode David talks about the top 9 non-profit and charity digital marketing trends to watch out for in 2021.
A panel ranked our podcast #23 in Canadian marketing podcasts to follow in 2021!! YAY!
Some quick highlights:
David talks about how Wow Digital gives back to non-profits, charities, and the world
The growth of non-profits
Why non-profits need to think like businesses
Social media trends
Embracing new technologies
Artificial intelligence and bots for donor engagement
The transfer of wealth
Trust and accountability
Check out the show notes by visiting https://wowdigital.com/0102021-04-2813 min
Non-Profit Digital Success009 - What is SEO? 7 SEO Tips For Non-Profits in 2021In this episode David answers the question, what is SEO? and provides the top 7 tips for your non-profit SEO in 2021
Some quick highlights:
Keywords to drive your content strategy
Importance of quality content
Custom URL's
On-page best practices
Best user experience (UX and UI)
Why off-page SEO, back links and inbound links are needed
Local SEO
BONUS: Mobile first, AMP, https, structured data
Check out the show notes by visiting https://wowdigital.com/0092021-04-1319 min
Non-Profit Digital Success008 - Why and how to improve your non-profit's website securityIn this episode David explores why you should and how you can improve your non-profit's website security.
Some quick highlights:
David's personal story about the "Great firewall of China"
Database best practices
User accounts, passwords and 2FA
Password managers - Bitwarden, Lastpass, Google
SSL and PCI compliance
Password protecting
WordPress security plugins
Backup options
and more...
Check out the show notes and get your security checklist, which are available at: https://wowdigital.com/0082021-03-3016 min
Non-Profit Digital Success007 - 6 Highly Actionable Tips To Promote Your Non-Profit On FacebookIn this episode David explores a question from a Clubhouse listener curious about how their non-profit Facebook page could be more engaging.
Some quick highlights:
Focus your setup of the page on content, keywords
Be consistent with your branding
Show impact
Engage with users
Facebook ads
Facebook events
And there might be some additional secret tip at the end
Check out the show notes, which are available at: https://wowdigital.com/0072021-03-1709 min
Non-Profit Digital Success006 - Should I delete old pages from my non-profit website?In this episode David explores a question from Alisha asking what she should do with old pages on her non-profit's website? Is it okay to delete them?
Some quick highlights:
Yes, you can delete pages over 3-years, but only if... (listen to find out)
Or keep them how they are
Or update and retain
Reviewing Google Analytics
Talking with donation, foundation, major gift officers, and foundation staff
Create a static version of your website
301 directs, 410 deleted response, and 404 error pages
And more...
Check out the show notes, which are available at: https://wowdigital.com/0062021-03-0218 min
Non-Profit Digital Success005 - What are the qualities and best practices of a great non-profit website?In this episode David explores the do's and do not's for non-profit website design, and provides quick wins for you to implement on your charity website.
Some quick highlights:
Splash pages and flash
Audio and video
Donation buttons
Mobile devices
Speed optimization and design attributes
Sick Kids VS campaign
Telling your story
Navigation
CTAs
And more...
Check out the show notes, which are available at: https://wowdigital.com/0052021-02-1516 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow ProfitsE189: Navigating unexpected niche opportunities and challenges with David PisarekDavid Pisarek lives to break things - having worked across non-profit sectors designing, programming, and management for 30 years, David launched Wow Digital Inc. in 2017, with the goal of providing transformative websites, design, and branding for non-profit, NGO’s, and charitable organizations.
Breaking apart processes and tearing down department silos, David uses his background to effectively bridge the gaps between IT, Marketing, Communications, and Fundraising departments to align processes, streamline operations, and ultimately help his clients achieve digital success.2021-02-0930 min
Non-Profit Digital Success004 - How website page speed affects your non-profit, and what you can do to fix itIn this episode David discusses the affects of slow loading websites and some quick wins to speed it up.
Some quick highlights:
In 2021 Google is changing their algorithm and will likely show a visual indicator of slow sites
Your SERP is directly tied to page speed and bounce rate
Some useful insights and statistics from 3rd party analysis
Website hosts
Caching and CDN, what are they?
Image optimization
And more...
Check out the show notes, which are available at: https://wowdigital.com/0042021-02-0415 min
Non-Profit Digital Success003 - How you can increase donations and fundraising through your websiteIn this episode David discusses how non-profits can increase donations and fundraising through their websites.
Some quick highlights:
A quick look at how 2020 affected fundraising
Data from the United States of America, Canada, Great Britain/United Kingdom
Millenials, Gen X, and Baby Boomers
A bit more stats
5 reasons why non-profits should be ready to take advantage of trends in online donations
4 ways how your online platform can improve your fundraising for your non-profit
One-time vs monthly donations
Using analytics to determine where you should be asking for donations
and more...
Listen through to the...2021-01-2216 min
Non-Profit Digital Success002 - Email marketing tips for your non-profitIn this episode David discusses email marketing and how your NPO can take advantage of it.
Some quick highlights:
Giving an overview as to why it's 10x more success than social media
Why a non-profit (NPO) should have an email list
Different services (free and paid)
Integration into your website
Plugin recommendations for Wordpress
Basics of targeting
and more...
Listen through to the end as there's a special surprise waiting for you! How would you like to increase your donations by up to 20%?
Listen and find out how to get the details!
2021-01-1513 min
Non-Profit Digital Success001 - Intro - Why non-profit directors should listen to this showWelcome to our first episode. In here you'll find details about David's background as well as outlining what to expect from the podcast.
For more details, head over to https://wowdigital.com and click on Podcasts.
Show notes are available at: https://wowdigital.com/0012021-01-0806 min