Shows
The Deep DiveSell the Way You Buy: Bringing Empathy Back Into SalesIn this episode of The Deep Dive, we explore Sell the Way You Buy by David Priemer—a modern sales playbook rooted in empathy, emotional intelligence, and behavioral science. Priemer’s core idea is simple but powerful: most salespeople sell in a way they’d hate to be sold to.This episode unpacks why traditional tactics fall flat with today’s buyers, and how top performers succeed by creating trust, asking smarter questions, and aligning with how people actually make decisions.2025-07-0212 min
Selling From the Heart PodcastSales Success Through Authenticity and Emotional Connection featuring David PriemerDavid Priemer, Founder of Cerebral Selling and former Salesforce VP of Commercial Sales, blends science and empathy to transform sales leadership. A bestselling author and Adjunct Lecturer, David’s work has been featured in Harvard Business Review, Forbes, and more. Known as the “Sales Professor,” he brings over 20 years of high-growth leadership experience to the conversation.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by David Priemer, author of Sell the Way You Buy and founder of Cerebral Selling. Together, they explore the powerful inters...2025-05-1733 min
Tech Marketing TrendsHow B2B Companies Can Break Out of the 'Sea of Sameness' with the Right Messaging - David PriemerHow can B2B companies break out of the 'Sea of Sameness'?
In this week’s episode of Tech Marketing Trends, we explore why many B2B companies struggle to differentiate themselves in an oversaturated market and how they can stand out with compelling messaging. Our guest, David Priemer, founder and chief sales scientist at Cerebral Selling and author of Sell the Way You Buy, shares expert insights on how to connect with buyers and break free from generic marketing tactics.
In this episode, we discuss:
The overload of similar solutions – With 14,000+ martech products, diff...2025-02-2629 min
Marketing The InvisibleHow to Sell The Way You Buy – In Just 7 Minutes with David PriemerWhy you've got to check out today's episode:Unlock a unique approach to sales which flips the script on traditional methods by focusing on buyer psychology rather than product features.Learn how to break free from the "sea of sameness" that many sales teams struggle with, and start selling in a way that resonates with modern buyers in competitive markets.Find out how to level up your pitch and deliver a narrative that truly connects with potential clients right from the first interaction.Resources/Links:2024-12-0509 min
How To Sell MoreSell The Way You Buy | David PriemerFormer Salesforce executive and Cerebral Selling founder David Priemer shows why focusing solely on product features and ROI misses what truly drives sales. Drawing from his experience leading small business sales at Salesforce and building four successful startups, Priemer shares the connection between human psychology and sales results. Research shows buyers choose based on feelings rather than logic – a blind spot for many sales teams. When analyzing 70 sales representatives at Salesforce, Priemer found the highest performers built genuine belief in their solutions instead of relying on feature lists. This insight reshaped how their sales teams approached customer co...2024-12-0444 min
Success Story with Scott D. ClaryLessons - The Art of Cerebral Selling | David Priemer - Author, Sales Leadership Coach & Keynote Speaker➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, we dive deep into the modern art of cerebral selling with David Priemer, CEO of Cerebral Selling. Discover the key components: messaging, discovery, objection handling, negotiation, and leadership. Learn how empathy, science-based tactics, and mindful execution can help you connect with customers and drive sales success. Cerebral Selling Fundamentals: David outlines the critical components of cerebral selling and emphasizes the importance of not just content but also the delivery mechanism and retention of knowledge in sales training. 2024-09-2914 min
Conquer Local Podcast734: Sales Scientist REVEALS how Sales Leadership has CHANGED | David PriemerTired of outdated sales tactics that just don't work anymore? The sales landscape has drastically changed, leaving sellers frustrated and buyers annoyed.Join us on this episode of the Conquer Local Podcast as we welcome David Priemer, Sales Scientist, Founder of Cerebral Selling and author of the bestselling book Sell the Way You Buy. David's unique background blends research science with real-world sales expertise, making him a highly sought-after consultant and author.In this episode, David discusses the evolving landscape of sales leadership, sharing his journey from a research scientist to a top-performing sales leader...2024-09-1127 min![The Chris Bussing Podcast [ Sell More | Live More ]](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/39904081/39904081-1701663207692-dc3dcae79c61a.jpg)
The Chris Bussing Podcast [ Sell More | Live More ]#56: The Science Of Modern Selling: A Unique Approach To Closing More Deals FASTERConnect with David on Linkedin
👉https://www.linkedin.com/in/dpriemer/
Check out Cerebral Selling & David's Book "Sell The Way You Buy"
👉https://cerebralselling.com/
Want to understand the true science behind closing more deals faster?
David Priemer is a research scientist who stumbled on a 20+ year sales career spanning 4 startups & 5 years at Salesforce & now teaches unique approaches to modern selling as the Chief Sales Scientist at Cerebral Selling & author of “Sell The Way You Buy” whose work has been featured in Forbes, Harvard Business, & Inc Magazine &, in this conversation we will learn how to sell more leveraging proven principles...2024-08-301h 04
Paul Higgins Podcast558 - Breaking Through the Partner Pack to Stand Out with David PriemerWhy you should listenLearn proven techniques to differentiate your business in a saturated market and attract the right clients.Discover how David's scientific approach to sales can help you refine your messaging and connect with clients on a deeper level.Gain insights into the challenges partners face today and how to overcome them with effective sales strategies.Are you struggling to stand out as a partner in a crowded marketplace? Feeling like your solutions are just blending in with the rest? In this episode, I sit down with David Priemer from Cerebral Selling to discuss...2024-08-2636 min
30 Minutes to President's Club | No-Nonsense Sales242 (Lead) 5 Steps to Become the Sales Leader That Inspires Your Team (David Priemer, Cerebral Selling)FOUR ACTIONABLE TAKEAWAYS
Delegate regular tasks, such as skill-building sessions in team meetings, to your reps to encourage leadership development and lighten your workload.
When introducing new narratives or initiatives, provide a clear example of what good execution looks like, so your team knows what to aim for.
Be transparent with your team about the reasons behind significant changes, such as quota increases or territory shifts, to help them understand and accept the decisions.
Create a safe environment for reps by making it acceptable to forecast low numbers if that’s the reality, with categories for worst-case, most li...2024-08-2239 min
Coach2Scale: How Modern Leaders Build A Coaching CultureCuriosity Over Confidence - David Priemer - Coach2Scale - Episode # 042In another amazing episode of 'Coach2Scale', host Matt welcomes David Priemer, the Founder and Chief Sales Scientist at Cerebral Selling. David, who has also written two insightful books on sales and sales leadership, shares his insights on the importance of curiosity and empathy in the realm of sales. The discussion explores common myths in sales leadership, the pitfalls of directive leadership styles, the profound power of building trust and relationships within teams, and actionable frameworks for effective coaching. They delve into the five key skills outlined in David’s latest book, 'The Sales Leader They Need': promoting transparency, pr...2024-06-041h 01
Outbound Squad[Tactics] The Sales Leader They Need w/ David PriemerIn this episode, Jason is joined by David Priemer, Founder and Chief Sales Scientist at Cerebral Selling. They discuss how you can show your team that you're going to have their back so you can unlock what David calls higher levels of discretionary effort, promoting transparency, and driving accountability.Check out the show notes, more free content, and get coaching at https://outboundsquad.com2024-06-0448 min
The Rising LeaderAvoiding These Common Mistakes in Sales with David PriemerDavid Priemer shares insights into the power of human-centered sales leadership, highlighting the importance of empathy and effective communication in driving team success. Drawing from his unique journey from a research scientist to a seasoned sales leader, David discusses how caring for team members and helping them grow can unlock their full potential. He also challenges traditional sales tactics, emphasizing the need for genuine, high-conviction conversations and transparency during challenging times. This episode promises to inspire and equip you with practical strategies to excel in sales leadership!Chapters:00:00:00 - The Secret to Authentic Leadership00:00:53 - Welcome...2024-05-2544 min
Mastering Modern SellingMMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David PriemerLeave your commentIn this engaging episode of Mastering Modern Selling, we had the pleasure of hosting David Priemer, a seasoned sales strategist known for his contrarian approach to modern sales practices. David shared profound insights and strategies to reimagine and revitalize sales processes, emphasizing a journey from conventional sales tactics to innovative and effective methods.Key Takeaways:Value-Driven Discovery Calls: David stresses the importance of transforming mundane discovery calls into value-driven interactions. He advocates for these calls to focus on the buyer, making them not just about gathering information...2024-04-251h 06
The Rural Sales Show#59 Sell The Way You Buy w/ David PriemerDavid is a sales scientist, lecturer, author and speaker who wrote a brilliant book called Sell The Way You Buy which you all need to go out and buy right now.
I got David on the show to talk about the science and data he has synthesised over many years that helps sellers sell.
We talk about the science of self-disclosure and how we improve the feeling and experience of buyers when dealing with sellers. David also talks about the importance of disassociation and detachment from the outcome of sales so you can be better received and complied with as...2024-03-0758 min
skucastEpisode 298: How To Sell the Way You Buy with David Priemer, Cerebral SellingDavid Priemer has had 20 years leading top-performing sales teams, including his tenure with Salesforce, where he was not only the Vice President of Commercial Sales, he was the creator of the Sales Leadership Academy program, and he’s often referred to as “the sales professor”.2023-11-3028 min
Shake SalesFocusing on Problems in Sales in 2023 - David PriemerShake Sales is the video series from the sales engagement tool Mailshake. Shake Sales sees Maggie Blume, our sales evangelist, interview sales leaders on how to coach sales teams and see success in sales. In this week's episode, Maggie interviews David Priemer from Cerebral Selling.
In this episode, we are focusing on the problems in sales in 2023! David Priemer is the founder of cerebral selling and author of “Sell The Way You Buy”. David shares with us how to find the balance between process and creative freedom.
📖 LEARN MORE 📖
Cold Email Masterclass: https://mailshake.com/masterclass/
Mailshake: https://mailshake.com/
📲 CON...2023-04-0321 min
The Sales Consultant PodcastVP of Sales to Chief Sales Scientist with David Priemer #024David Priemer is the Founder and Chief Sales Scientist at Cerebral Selling.He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teamsThe first half of our interview we embark down the path of David’s journey from VP of Sales to starting his own practice. One of the most inspiring stories I’ve heard since starting the podcast is his story of overcoming cancer and what it taught him about sales. H...2023-03-3158 min
The Selling ShowSell the Way You Buy with David Priemer Like most of us, David Priemer never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. David talks about his latest book, the importance of storytelling skills as a salesperson, the science behind an effective sales conversation, and much more!2023-03-0135 min
Rethink The Way You SellSell The Way You Buy with David PriemerDavid Priemer is the Founder and Chief Sales Scientist at Cerebral Selling, and he’s also a “psychologist to the stars.” If you don’t already have his book, Sell The Way You Buy, then why not? It’s a perennial bestseller and has been translated into 5 additional languages.He’s also got a free Facebook group called The Sales Lab where he’s providing weekly live training and exclusive content.Today, David and I talked about: - the emotional paradox of selling - David’s sales origin story (he started as a sales engineer) ...2023-01-1731 min
Winning StreaksHow I Beat My Mental Health Struggles in Sales | E61 with David PriemerI joined David Premier on the Cerebral Selling podcast.
David started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.
We talked about playing the mental and emotional game as sellers work through pipeline turbulence, role changes, and self-doubt - which plays a huge part in every quota crushers journey.
I'm...2022-11-2224 min
Can I Ask You One Question?26. How Do You Handle the Price Objection? | David PriemerIn this episode I interview David Priemer, author of the bestselling book Sell the Way You Buy.
Whether it’s you or your staff, at some point we all hear, “Wow, that sounds expensive!”
David discusses how to respond with empathy and gain a better understanding of the patient's real concerns, which may or may not be price.2022-10-1107 min
The Growth Playbook#189: The Secret To Becoming An Elite B2B Salesperson Is Simple - Buy The Way You SellBad news: Many common sales tactics create friction against the natural buying cycle. Good news: this episode is here to save you from yourself. This week Luigi is joined by David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, author, lecturer, and ex-scientist. Join them to discover the two keys to selling the way you buy, the power emotion plays in buying, precisely how to target it (including a before/after messaging example), and why your mindset can be a self-fulfilling prophecy. 🔗 LINKSConnect with David on LinkedIn or at the Cerebral Selli...2022-09-1433 min
B2B Power Hour125. Selling During Times of Adversity w/ David PriemerLayoffs, recessions, and budget cuts – oh my! Seen the news lately? 😬
When pipeline is down and the revenue targets feel bigger than ever... how do you continue to sell effectively? What are the skills & strategies you need to deploy?
David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the show to break down how to sell during times of uncertainty. Finding your superpowers. What empathy looks like. Using your time effectively.
Join us for this B2B Power Hour workshop on:
✅ Circumventing objections – especially budget!
✅ Practical empathy for personalization
✅ How to prioritize accounts beyond market-fit
✅ Why timing might be your friend
...2022-09-1253 min
Outside Sales TalkObjection Handling Insights from Pandemic Selling - Outside Sales Talk with David Priemer
After a career as a research scientist, David found himself in the sales world. He is now the founder and chief sales scientist at Cerebral Selling and is passionate about teaching the science of modern selling. David is also the author of the bestselling book Sell the Way You Buy: A Modern Approach to Sales That Actually Works.
In this episode, David talks about handling objections and the new lessons we can learn from the pandemic.
Here are some of the topics covered in this episode:
How to use...2022-08-1243 min
Conversational SellingDavid Priemer: Sell the Way You Buy—Buying Is Emotional, Not LogicalAbout David Priemer: David is the Founder & Chief Sales Scientist of Cerebral Selling and the author of Sell the Way You Buy. After leaving his research science background, he deconstructed the traditional sales approach and developed his methodology based on consumer science, research, and psychology. He is a widely-recognized thought leader in sales and sales leadership and has been published in the Harvard Business Review, Forbes, Entrepreneur, and many more.In this episode, Nancy and David discuss:The Cobra Kai Paradox: Executing wrong sales tactics taught by senseisBuying is emotional, so align your selling to this...2022-07-1922 min
Negotiations Ninja PodcastThrowback: The Science of Buying Intent with David Priemer, Ep #296Why people buy is a topic every salesperson wants to master. Why? Because it helps them know where to build leverage in the negotiation process. If you can push the right buttons and pull the right levers, can you influence a sale? The science of buying intent may seem complicated, but it all comes down to emotion. What is the buying experience like? Did you listen to your prospect? Do you understand the emotional reasoning behind an objection? David Priemer shares the key to understanding buying intent in this throwback episode of Negotiations Ninja. 2022-06-2723 min
Designed by Wingnut Social | Interior Design BusinessSell the Way You Buy with David Priemer - Episode 270Do you cringe at the thought of selling your interior design services?
David Priemer, the author of Sell the Way You Buy, is the founder and Chief Sales Scientist at Cerebral Selling, where he teaches business owners the art and science of selling. His work hinges on the idea that you have to sell the way you buy.
Your clients aren’t just paying for the service that you offer. They’re buying emotions. They’re buying the experience. So how do you sell the way you buy? David shares great takeaways from his book in thi...2022-06-2236 min
The 20% Podcast with Tyler Meckes89: Selling The Way You Buy and Efficiently Using Your Solution's Consultant with Chief Sales Scientist, David PriemerThis week’s guest is David Priemer. David is the Founder and Chief Sales Scientist at Cerebral Selling. Much like myself, David studied the sciences in college, specifically obtaining a Master’s Degree in Chemical Engineering and started his career as a research scientist. Fast forwarding, he stumbled into sales as a Solutions Consultant, and later contributed to 4 start-ups and 5 years at Salesforce.
David truly is passionate about both the art and science of selling, and on today’s episode, we discussed:
What is Cerebral Selling
How the Customer Buying Experience is Actually The Product
How To Eff...2022-05-0251 min
Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career AdvancementSell the way you buyWelcome to episode 59. Today I have David Priemer joining me. Like most of us, David Priemer never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David's unique science and empathy-based approaches to driving revenue and talent growth have...2022-04-2637 min
Coffee & Compete#34 - 5 Rules of Selling Against Your Competitor | David Priemer, Cerebral SellingAdam is joined by best-selling author David Priemer and Enterprise Sales Leader at Klue Alex Cook for this month's edition of Competitive Enablement Live. David dives into his 5 Tips for Selling Against Your Competition in competitive deals, with real-life examples from Alex shared throughout the conversation.Subscribe to our weekly Coffee & Compete newsletter to find out how you can participate in next month's Competitive Enablement Show LIVE. (00:00) Welcome to Competitive Enablement Live(07:46) Inspiration and Empathy in Selling(13:46) Handling Objections and Rejections(18:21) Asking Questions to Reveal Competitive Intelligence(24:08) Bashing Your Competitors(30:39) I...2022-04-071h 03
Build a Better Agency PodcastHelping agency owners sell the way people buy with David PriemerAs agency owners, we tend to view sales as a necessary evil. Even when we love what we do, believe in how we do it, and have proof that we do it well, having to put on our “sales hats” can still feel, well, gross. But…maybe we’re going about getting those sales in the wrong way. Nobody likes sales…except for David Priemer. David loves sales. In fact, he loves sales so much that he opted to leave his non-sales background to deconstruct the traditional sales approach and develop his own methodology based on consumer science, r...2022-03-2143 min
Growth Experts with Dennis BrownGE Ep 240 [2020] - Understanding #1 Reason Why People Buy w/ David PriemerDavid Priemer is widely recognized as a thought leader in sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes and Entrepreneur Magazine. He's lead top-performing sales team at high growth startup and is a former VP of Salesforce and is the creator of the Sales Leader Academy program. During this interview we discuss: 1:57 - David gave us a quick backstory on his journey in sales. 6:46 - He shares the #1 business superpower he wished he had. 8:32 - We discuss the science behind why a...2022-02-0728 min
The Buyer Enablement PodcastEP.16 of the Buyer Enablement Podcast "Sell The Way You Buy" with Guest David PriemerWelcome to another episode of the Buyer Enablement Podcast Produced by SalesReach and Hosted by Josh Fedie.
On this episode we chat with the author of "Sell The Way You Buy" David Priemer to discuss buyer motivations, building trust in the sales process and among other things, what The Karate Kid has to do with sales.
An "accidental salesperson", David actually started his career as a research scientist. How does that happen?
You do not want to miss this episode. Many take-aways and knowledge to step up your game in your customer facing ro...2021-11-1644 min
Selling From the Heart PodcastDavid Priemer-Sell the Way You BuyWhile a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. This led him on a journey that resulted in the book, Sell the Way You Buy. In this episode, we talk with David about the importance of empathy. We explore ways to build empathy skills.
You can access resources related to this conversation at www.cerebralselling.com.
David Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard...2021-11-1335 min
The B2B Sales PodcastWhy selling is so different than it was 10 years ago, with David PriemerIn this new episode, Thibaut receives David Priemer, Founder & Chief Sales Scientist at Cerebral Selling.In this interview, you'll learn about what has changed in sales between now and 10 years ago. You'll also discover key concepts of David's methodology.You can add David on LinkedIn here.Check David's book here.If you want to join the recording of the B2B Sales Podcast and ask your questions live, then join the Selling Advantage Community.Enjoy the show!2021-09-1536 min
Sales Transformation#146 S2 Episode 15 - Research Scientist to Cerebral Selling Enthusiast with David PriemerGet your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS01:35 The how, when, and why David started his journey and progression in sales04:00 The "Cobra Kai Paradox" based on David's first chapter of his book08:35 Sales is all just about helping14:20 How to manifest passion and conviction that is "regular"19:26 Being prescriptive or sometimes called the "challenger method"23:30 How to connect with DavidQUOTES04:02 "The way we learn how to do sales is from our sensei, right? Whoever...2021-09-0825 min
Love Selling Hate Sales PodcastSell the way you Buy with David PriemerDavid is the Founder and Chief Sales Scientist with Cerebral Selling. A career in sales highlighted with several start-up and a stint with Salesforce, David understands what it's like to work with the trenches. His book Sell the way you Buy, gets into the psychology of how people buy and what sales people need to do to meet the expectations of buyers. Find more from David at http://cerebralselling.com and his book on Amazon or where ever you buy your books.
2021-08-0132 min
Success Story with Scott D. ClaryDavid Priemer, CEO of Cerebral Selling | How To Sell The Way You Buy➡️ About The GuestDavid Priemer never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David's unique science and empathy-based approaches to driving revenue and talent growth have been published in the Harvard Business Review as well as Forbes, Entr...2021-07-1854 min
The Corporate Escapee111. Founder-led Selling: Science-backed Solutions for Break Through Growth with David Priemer
The world of selling has changed so much. It’s no longer just putting up a website and a couple of clicks later - Bam! You just made a sale. David Premier comes back to the show as we get knee deep into founder-led selling. Why are we seeing founders struggle and face a lot of inefficiencies? David goes over the little, but actually big misses that stop startups for getting over that hurdle. From the image you need to present the prospective buyer to how you make that discovery call, learn what’s going to ma...2021-07-1343 min
30 Minutes to President's Club | No-Nonsense Sales58 (Sell): The science of asking better questions and handling objections (David Priemer, Founder @ Cerebral Selling)Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * “Cut” your prospect before showing them the band-aid - solidify the enemy.* Utilize stories when you hear a clear prospect pain-point.* Ask related questions before the big questions. Start small before going big.* Plant landmines with credibility and aligning yourself with the features your prospect cares about.======================David’s Path to President’s Club: * Founder of Cerebral Selling* Lecturer at Smith Scho...2021-07-0731 min
The Predictable Revenue Podcast204: Experience Asymmetry - why your young reps struggle selling to older, more experienced buyersDavid Priemer joins Sarah Hicks on this episode of the Predictable Revenue Podcast. David Priemer is founder and Chief Sales Scientist of Cerebral Selling, author, award-winning research scientist, and 4-time tech entrepreneur. Highlights include: the conception of the term experience asymmetry (0:50), top challenges a younger salesperson faces when selling to older, more experienced buyers (11:29) and the advantages (13:30), 3 key strategies young sellers can employ to overcome experience asymmetry (14:53), and what can sales leaders do to identify and fix it (27:00). SHOW NOTES: More on reversing the hatred of talking to salespeople: Social Selling and...2021-07-0132 minThe Predictable Revenue Podcast204: Experience Asymmetry - why your young reps struggle selling to older, more experienced buyersDavid Priemer joins Sarah Hicks on this episode of the Predictable Revenue Podcast. David Priemer is founder and Chief Sales Scientist of Cerebral Selling, author, award-winning research scientist, and 4-time tech entrepreneur. Highlights include: the conception of the term experience asymmetry (0:50), top challenges a younger salesperson faces when selling to older, more experienced buyers (11:29) and the advantages (13:30), 3 key strategies young sellers can employ to overcome experience asymmetry (14:53), and what can sales leaders do to identify and fix it (27:00). SHOW NOTES: More on reversing the hatred of talking to salespeople: Social Selling and...2021-07-0132 min
Outbound SquadCold Calling: David Priemer on how you're messing up the easiest partDavid Priemer is a Founder and Chief Sales Scientist at Cerebral Selling. In this episode, David Priemer is back! We did a webinar that had such a great response that I wanted to get the audio version here on the podcast. Learn how to answer the toughest question in sales, "So what do you do?"Connect with David on LinkedIn here and Cerebral Selling here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
REPLY Method™ Guide. A proven messaging framework for incr...2021-06-0856 min
B2B Community Builder Show (formerly Chief Executive Connector)115 | Sell The Way You Buy w/ David PriemerDavid Priemer is the Founder and Chief Sales Scientist of Cerebral Selling and author of the bestselling book, Sell The Way You Buy.I heard him on another podcast and HAD. To have him on the show because the way he teaches selling is what I wish everyone would do.This is like sales therapy for me, and you’re gonna love David!Connect with David!Website/blog: https://cerebralselling.com/YouTube channel: https://www.youtube.com/c/CerebralSellingLinkedIn: https://www.linkedin.com/in/dpriemer/...2021-05-3158 min
The Why And The BuyFall In Love With The Problem with David PriemerToday's guest, David Priemer, Founder and Chief Sales Scientist of Cerebral Selling, arrived at a sales career in very unique way. He was an award-winning research scientist that ended up falling in love with sales. As a scientist David's focus was finding solutions and solving problems. This mindset helped form his approach to selling. David starts the conversation with Jeff and Christie at its most basic - how do you describe what it is you do when someone asks? He explains the nuance and weight that answer can hold depending on who is asking. From here David...2021-04-2140 min
The Marketing Book PodcastBONUS: How To Market and Sell The Way Customers LoveReplay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast Cumulative Advantage: How to Build Momentum for Your Ideas, Life, and Business Against All Odds by Mark Schaefer Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Simon Kelly, Paul Johnston, and Stacey Danheiser The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy by Chuck Bamford Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer 2021-03-3037 min
The Marketing Book Podcast320 Sell The Way You Buy by David PriemerSell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer When was the last time you enjoyed talking to a salesperson? While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company―and his entire profession―was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy. The truth is that, as buyers, we’re not often...2021-02-261h 15
Travis Makes Money544: Mashup | Become a Sales Superstar (ft. David Priemer, Joel Marion, and Grant Cardone)David Priemer, author of the Bestselling book, Sell The Way You Buy, Joel Marion, co-founder and CMO of BioTrust Nutrition, and Grant Cardone, real estate investor and sales trainer, share the secrets to becoming a sales superstar!Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/m...2021-02-1053 minTravis Makes Money544: Mashup | Become a Sales Superstar (ft. David Priemer, Joel Marion, and Grant Cardone)David Priemer, author of the Bestselling book, Sell The Way You Buy, Joel Marion, co-founder and CMO of BioTrust Nutrition, and Grant Cardone, real estate investor and sales trainer, share the secrets to becoming a sales superstar!Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/m...2021-02-1048 min
EvolversBest of the Year, 2020!Well, 2020 has been a year for the memory books, that’s for certain!
We are so grateful to you, our EVOLVERS family. We have created almost 90 episodes and a ton of free consumable content for you to peruse and enjoy.
We created this “Best of the Year 2020” episode with some of our most notable guests, such as Anita Nielsen (LDK Advsory Services), David Priemer (Cerebral Selling), and Mary Shea (Forrester) to name a few. They had so much incredible insight to share, it was hard to choose moments and guests to feature! But, choose them we did...2020-12-2222 min
Sales Strategy & Enablement by Revenue.ioFrom The Vault: A Conversation with David PremierDavid Priemer is the author of the new book "Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!)" On this episode we discuss how salespeople can arm themselves with progressive strategies for connecting with modern buyers. Plus, we dig into why so many sellers find themselves executing tactics they sense are outdated, ineffective, and inconsistent with their personal philosophy. This conversation originally aired in early 2020.2020-12-2147 min
Tech Marketing TrendsWhat science can tell you about how people make buying decisions - David PriemerIn this podcast episode, the sales expert David Priemer teaches us how people buy through science and how to improve your sales!
If you want to know more or get in touch with David and his expertise, you find more information in the links below:
https://cerebralselling.com/
https://www.linkedin.com/in/dpriemer/?originalSubdomain=ca
2020-12-0925 min
TheInquisitor Podcast with Marcus CauchiSell The Way You BuyDavid Priemer, author of #SellTheWayYouBuy, is a proper sales nerd. My kind of chap. Formerly a research scientist, he joined a start up in the naughties, where he transitioned from presales to sales. 3 scaleups under his belt, we have a lively and uncompromising conversation drawing on his extensive knowledge of academic research journals, historical sales and 2 decades of sales scar tissue.
David combines science, psychology, emotional intelligence and human dynamics. Bring a notepad and a pen to this episode. Packed with insights and gems about the human condition.
Contact David via LinkedIn - linkedin.com/in...2020-11-2451 min
Outbound SquadDavid Priemer on why you should sell the way you buyDavid Priemer is the founder and Chief Sales Scientist at Cerebral Selling. I've learned a TON from this dude and he really knows his stuff. We talk all about empathy-based discovery and how to run a really great discovery call with a prospect.Connect with David on LinkedIn here and check out his new book Sell the Way You Buy.This episode is brought to you by Wingman. Capture the winning moments from your sales calls and cold calls. Resources mentioned in the episode:Think Outside the Script Summer Virtual Tour2020-10-0851 min
Sell By Being HumanHow People Make Decisions - David Priemer, Chief Sales Scientist Cerebral SellingSummary:The art of sales requires deep thought and curiosity about how people reach decisions. We all hate pushy salespeople yet we all like buying certain things. You can probably think of a delightful experience buying something. Those delightful experiences and why we make those decisions is what we break down on this episode with David Premier.You'll learn simple frameworks in our business an personal lives of how we tend to make decisions and how you can influence those decisions using the psychology of decision making.Today, as the Founder and Chief...2020-09-3037 min
The Engaged Prospect PodcastCerebral Selling - EP Podcast with David PriemerIn this episode of the EP Podcast, Dan Hersh sits down with David Priemer. David is an author, sales trainer, consultant, and keynote speaker. As the founder of Cerebral Selling, David spends a lot of time working within the sales discipline teaching people to understand the buyer's journey and to "Sell the Way You Buy".
During the episode, they get into a variety of examples of how to increase sales and provide better service to your customers.
Among many other valuable tips, David details for us:
How to get yourself into the mindset of th...2020-09-0843 min
The Sales EvangelistDavid Priemer | A Simple Exercise to Understand Your Customers' ValuesA Simple Exercise to Understand Your Customers' Values Solving customer needs are core to any business. For your organization to achieve success, you need to understand what’s valuable to your customer. Let’s talk about that in this episode. David Priemer had the opportunity to work with Salesforce and saw how sales machines were built operationally and culturally. His time in sales made him realize that people naturally love to buy things but they don’t like speaking with salespeople. David aims to combine his experience as a salesperson and research scientist with the...2020-09-0700 min
Entrepreneurs ExposedSell the way you buy, w/ David PriemerDavid Priemer is widely recognized as a thought leader in the area of sales and sales leadership. Often referred to as the "Sales Professor", David helps organizations drive revenue growth, people development, and winning cultures by infusing the core principles of science, empathy, and execution into their sales operations. In this deep dive into sales, we discuss why people buy, objection handling using the word BECAUSE, why we seem to hate salespeople, and much more. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices2020-08-2942 min
Sales for NerdsDavid Priemer teaches you to sell the way you buy2020-08-2749 min
Outbound Sales LiftSelling the Way You Buy w/ David Priemer#11: Listen as David Priemer discusses some key themes from his new book "Sell the Way you Buy". David brings a wealth of sales experience from startups and large enterprises like Salesforce and gives actionable advice on how to sell better today.2020-08-1036 min
A Talk on the Buyer SideDavid Priemer - Sell the way you buyDavid is my new favourite Canadian and we hit it off immediately, but you don’t care about a couple of sales geeks having fun chewing the fat, you want to know why you should listen.
The simple answer is I read his book ‘Sell the way you buy’ that came out a few months back, and I loved it. It takes a lot for a book to get that level of praise from me, so fab job David.
David is the Founder and Chief Sales Scientist for Cerebral Selling, he’s an expert sales trainer...2020-07-1041 min
Amazing Business RadioThe Customer Experience is the Product Featuring David PriemerTop Takeaways:- The product or service you sell isn’t actually your product—the experience you provide your customers and clients is your product! In short, the experience is your product.- Your goal should be to create a beautiful product, and then elevate that product to another level through the amazing experience you provide.- Salespeople must consider the tactics they’re using on their customers and ask themselves if those tactics would work on themselves. If you wouldn’t respond well to a certain tactic, odds are your customer won’t either.- Customers often...2020-06-3027 min
Modern Sales - B2B Selling Podcast133 - [Interview] The Truth About Emotional Sales and EmpathyYou have to be more empathetic and have more emotional intelligence to do well in sales. But what does that mean, and what specifically should you do to increase your empathy? David Priemer, author of Sell the Way You Buy and owner of Cerebral Selling, knows a thing or two about emotional intelligence and empathy. In this episode, we'll discuss why empathy is so important during the sale, and what you can do to increase yours.Connect with David:Cerebral SellingConnect with David on LinkedIn...2020-06-2533 minEvolvers53: Sell the Way You Buy: Articulate Value to Win the Deal - w/ David Priemer (Cerebral Selling)What is the secret to selling? David Priemer says it's simple. Just sell the way you buy.
David is an expert in the neuroscience of selling, and he leverages his background as a research scientist along with his accidental career in sales with Influitive, Salesforce, Varicent and Infor to decompose the best way to connect, engage and win over your customer.
In this interview we discuss what makes a great remote selling experience, the best way to do discovery and demos, and the important difference between ROI and value.
https://www.linkedin.com...2020-06-1736 minThe Corporate Escapee55. When Your Sales Tactics Don't Work, Learn to 'Sell The Way You Buy' with David Priemer
Founders often push their products by highlighting the features and functions they offer. While it’s best to create a product that solves a problem, the right way to reach and engage your customer requires a different approach altogether. You might be pushing your product or service too much that you’re creating unnecessary friction for your customer. So take a step back because there is an art to modern selling. Why do buyers buy? Today, we chat with David Priemer, a research scientist turned tech entrepreneur. We go over the importance of messaging, focusing on p...2020-06-1642 min
B2B Growth#Sales 4: Stop Making These Common Discovery Mistakes w/ Armand FarrokhIn this episode we talk to Armand Farrokh, Director of Sales at Carta. If you like this episode, you'll probably also love... ...these past episodes: 3 Ways to Turn Prospects Into Friends with James Carbary and Logan Lyles How to Sell Value (Hint: You May Be Doing It Wrong) with David Priemer ....and this book: Gap Selling by Keenan Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can a...2020-06-1500 min
Startup Hypeman: The GOAT to Market ShowS13E11 - The Paradox of Selling ROI with Author & Cerebral Selling Founder David PriemerTime and time again, entrepreneurs and sales leaders convey the importance of communicating value to their teams.Typically what they mean when they say 'value' is ROI.And if they don't mean that, their team autotranslates value to mean ROI.This paradox of confusing value for ROI leaves money on the table, according to Sell The Way You Buy author David Priemer.He joins me in this week's episode to share why the confusion, why it doesn't work, and what to do instead.2020-06-141h 02
Crack the Customer Code423: David Priemer, The Sales ExperienceListening is so basic, and is still one of the things we often forget to do as sellers. David Priemer explains how you can get past that. David talks about the generational gap that's preventing so many sellers from being great at their jobs. A lot of what David is saying should be common knowledge in sales teams across all industries, but it isn't, so it's worth listening to if you're going to run a more successful sales team. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-06-0922 minSales Strategy & Enablement by Revenue.ioWe Have Met the Enemy and They Are Us, with David PriemerResearch-scientist turned sales trainer David Priemer stops by to talk about his new book, "Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!). Listen and learn why sellers find themselves executing tactics they sense are outdated, ineffective, and inconsistent with their personal philosophy._Register for our 100% free virtual summit SELLING FORWARD (June 9-10) at summit.ringdna.com2020-05-2853 minGrowth Experts with Dennis BrownUnderstanding #1 Reason Why People Buy w/ David PriemerDavid Priemer is widely recognized as a thought leader in sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes and Entrepreneur Magazine. He's lead top-performing sales team at high growth startup and is a former VP of Salesforce and is the creator of the Sales Leader Academy program. During this interview we discuss: 1:57 - David gave us a quick backstory on his journey in sales. 6:46 - He shares the #1 business superpower he wished he had. 8:32 - We discuss the science behind why a...2020-05-2728 min
Growth Experts with Dennis BrownUnderstanding #1 Reason Why People Buy w/ David PriemerDavid and I talk about the science of why people buy as well as some very interesting sales strategies that has worked well throughout his career. So find a nice quiet spot, plug in your earphones and check it out.2020-05-2728 minB2B Growth1267: How to Sell Value (Hint: You May Be Doing It Wrong) w/ David PriemerIn this episode we talk to David Priemer, Founder & Chief Sales Scientist at Cerebral Selling and Author of Sell the Way You Buy. If you like this episode, you'll probably also love: Does Transparency Sell Better Than Perfection? with Todd Caponi The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Gro...2020-05-2600 min
Travis Makes Money415: David Priemer | Conversation with the Sales ProfessorDavid Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. He is also the author of the Bestselling book, https://cerebralselling.com/book/ (Sell The Way You Buy). From his early days tinkering with test tubes and differential equations as an award-winning research scientist to leading top-performing sales teams at high-growth technology startups, David's lifelong passion for learning and execution is the foundation of his Cerebral Selling practice. Often referred to as the "Sales Professor", David h...2020-05-2232 min
Travis Makes Money415: David Priemer | Conversation with the Sales ProfessorDavid Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. He is also the author of the Bestselling book, https://cerebralselling.com/book/ (Sell The Way You Buy). From his early days tinkering with test tubes and differential equations as an award-winning research scientist to leading top-performing sales teams at high-growth technology startups, David's lifelong passion for learning and execution is the foundation of his Cerebral Selling practice. Often referred to as the "Sales Professor", David h...2020-05-2227 min
Accelerate Your Business GrowthUse Science and Empathy to Accelerate Your SalesWhen was the last time you enjoyed talking to a salesperson? David Priemer, author of Sell the Way You Buy, thinks it's time you and your customers did. David, a former VP of Salesforce, is in demand as a sales trainer for high-growth companies of all sizes, and he's here to share his insights into how you can build your business by understanding the scientific and emotional forces that drive your customer’s purchasing decisions—and help them in times of crisis.
Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and infor...2020-05-181h 00
The Seller's JourneyDavid PriemerIn this episode: David Priemer, Founder & Chief Sales Scientist at Cerebral Selling, joins us to share his sales story. Find out how he became so passionate about sales, and what has pushed him throughout his journey to get him to where he is now.2020-05-0620 min
Just a Moment for Marketing Video Podcast - Linda PopkyMarketing Thought Leadership: Fall in Love With Your Customer's Problem, Not Your SolutionLinda Popky interviews David Priemer who explains why selling is so different now than it was just a few years ago - even more so in a post-pandemic world.2020-05-0526 minNegotiations Ninja PodcastWhy People Buy [the Psychology Behind Buyer Intent]Why people buy things can seem like a mystery. What is the psychology behind buyer intent? Why do people make the decisions they do? In this episode of Negotiations Ninja, David Priemer joins me to share some of the science behind buying behavior. We talk about buyer experience, the importance of listening, and leveraging technology to help you learn. David Priemer started his career as a research scientist and landed in the sales world by accident. After 20 years of working with 4 different startups and at Salesforce, he launched Cerebral Selling. His goal is to equip salespeople to...2020-04-2724 min
The Self-Employed Life577: David Priemer - Sell the Way You Buy The greatest gift we’ve been given during this pandemic is the gift of time. Why not use this time then to hone in on developing specific skills, update our materials, and set ourselves up for coming out of this as prepared as ever? For those of us who provide services, this is the perfect time to reframe how we think about selling. How do you want to be perceived as a seller? So often sellers think it’s better to provide our customers with a lot of choices. The truth is that most of our customers woul...2020-04-0850 min
The Personal Branding PlaybookSell the Way You Buy ft. David PriemerDavid Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur,...2020-04-0639 min
Your Personal CFO | Entrepreneurship | Solopreneur | Part-time CFO | Accounting | Inspiration | Motivation |Sales Master, David Priemer on Selling with Science and Empathy!Sales Master David Priemer discusses what it takes to sell effectively in today's market, how his company had 55% revenue growth in its 2nd year and much more!2020-03-0925 min
Let's Grab Coffee Podcast ☕Let's Grab Coffee E37 with David Priemer | Art & Science of Modern SellingDavid Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in MIT Sloan Management Review, Forbes, Entrepreneur, Barrons, and Inc. magazines.
Previously David held several executive leadership positions at leading technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. He is also an Adjunct Professor at the Smith School of Business at Queen's University.
David holds a B.Sc. in Chemistry and Atmospheric Science from York U...2019-04-0431 min
Let's Grab Coffee Podcast ☕Let's Grab Coffee E37 with David Priemer | Art & Science of Modern SellingDavid Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in MIT Sloan Management Review, Forbes, Entrepreneur, Barrons, and Inc. magazines. Previously David held several executive leadership positions at leading technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. He is also an Adjunct Professor at the Smith School of Business at Queen's University.David holds a B.Sc. in Chemistry and...2019-04-0432 min
Revenue Rebels by DemandLabHow To Turn Your Customer’s Pain Into GainIs your product or service a vitamin or a painkiller? This contrast is a common metaphor among startups, but one that companies across many sizes, industries, etc. should consider. As we welcome David Priemer, Founder and Chief Sales Scientist at Cerebral Selling back to the podcast, we’ll dig into a vitamin strategy vs. painkiller strategy and help listeners understand how to achieve success with the right approach.Check out David Priemer’s original article: “Want to sell someone a band-aid? Cut them."If you missed the previous episode with David, listen to it here.2019-03-1425 min
The Thought Leader Revolution PodcastEP142: David Priemer – How To Use Science & Empathy To Secure SalesSleazy. Liars. Pushy. Not helpful and didn't add value. These are the common perceptions about sales people out there and this is why we don’t like talking to them. Our returning guest has successfully overcome those judgements by using his simple formula: Science. Empathy. Execution. David Priemer is the founder of Cerebral Selling which is a modern sales training program built on Science & Empathy to help you become the top performer your customers will love. He is a scientist turned 4-time tech entrepreneur. He holds a B.Sc. in Chemistry and Atmospheric Science from York University and a master’s de...2019-03-1249 min
Revenue Rebels by DemandLabWhere Should The Insides Sales Team Live Within Your Organization?Some argue marketing, some argue sales. No matter where inside sales lives, both marketing and sales play a critical part in this team’s success. Tune in to this month’s episode of Revenue Rebels as Rhoan Morgan sits down with David Priemer, Founder and Chief Sales Scientist at Cerebral Selling to discuss where inside sales fits in and how marketing and sales must bridge the gap to support this team.About Our GuestFrom his early days tinkering with test tubes and differential equations as an award-winning scientist to leading top-performing sales team...2019-02-1426 min
The Sales Engagement PodcastWhat is Experience Asymmetry? And 3 Ways to Overcome It w/ David Priemer“Unless you’re Oprah or Barack Obama, no one cares what you think.” There’s often a gap in experience between sales reps and the people they are trying to sell to. This can lead to prospects feeling like they are being told how to do things by someone who has no business trying to tell them anything. Fortunately, David Priemer has spent his career studying proven practices to overcome this gap. David is the Founder and Chief Sales Scientist of Cerebral Selling a company dedicated to helping reps, leaders, and their organizations supercharge their growth through understanding the science of sales...2019-02-0421 min
Seeking Wisdom with David Cancel"Best Of Seeking Wisdom 2018" Part 1On this very special best of 2018 mash up, you’ll get insights from guests throughout the season, and, as always, nuggets of wisdom from DC and DG.
On Part I, hear from ProfitWell’s Patrick Campbell on content strategy, pricing and the future of the subscription economy. Rich Roll and Brad Stulberg break down the emergence of wellness, fitness, mindfulness and well-being as major categories.
Plus, Amy Chang, advisor, board member and Cisco SVP on why a diversity of personality types and not just backgrounds is key. Sales expert David Priemer talks about effective selling and how to ensure your mess...2018-12-2428 min
Sales Pipeline RadioCerebral Selling: How Science, Art and Metrics Combine to Exceed Your Sales Quota
Read the transcript starting Mon. 12/17/18 on the Heinz Marketing Blog.
We were thrilled this last time to talk to David Priemer (a repeat guest) in an episode called, "Cerebral Selling: How Science, Art and Metrics Combine to Exceed Your Sales Quota".
To get a glimpse of our conversation, enjoy this excerpt:
Matt: if you think about it like science, there're scientific systems. Whether it's, you know, the water table, or the meteorological systems, they're all based on certain amounts of rules, but those systems do tend to change over time.
D...2018-12-1427 min
The GTMnow Podcast11. Using Science and Empathy to Improve Your Sales Conversations w/ David PriemerOn this episode with David Priemer, Founder of Cerebral Selling, we discuss the right tools and tactics to help reps effectively manage their sales conversations. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content. 2018-06-1242 min
The Sales Hacker Podcast11. Using Science and Empathy to Improve Your Sales Conversations w/ David PriemerOn this episode with David Priemer, Founder of Cerebral Selling, we discuss the right tools and tactics to help reps effectively manage their sales conversations.2018-06-1242 min
The Sales Hacker Podcast11. Using Science and Empathy to Improve Your Sales Conversations w/ David PriemerOn this episode with David Priemer, Founder of Cerebral Selling, we discuss the right tools and tactics to help reps effectively manage their sales conversations.2018-06-1242 minThe Sales Hacker Podcast11. Using Science and Empathy to Improve Your Sales Conversations w/ David PriemerOn this episode with David Priemer, Founder of Cerebral Selling, we discuss the right tools and tactics to help reps effectively manage their sales conversations.2018-06-1242 min