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The Search EconomyHow We're Thinking About Marketing at Pneuma in The Search EconomyIn this week's episode of The Search Economy Podcast Brett flies solo and discusses what's on his mind as a marketer closing out the year strong. Recently, the Pneuma team got back from an executive offsite and Brett shares how he's using what he learned to level up. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search E...2024-10-2814 minThe Search EconomyHow Podcasting Can Support Your Holistic Marketing Strategy with Tristan Pelligrino with Marketers in DemandIn this week's episode of The Search Economy podcast Tristan Pelligrino, Co-founder of Marketers in Demand discusses the power of podcasting and how it can increase the chances of your next customer finding you. Tristan has built businesses on the back of podcasting and shares how podcast content can enhance your holistic marketing strategy. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more p...2024-10-2137 minThe Search EconomyHow to Evaluate the People Doing the Work in The Search EconomyIn this week's episode of The Search Economy, David and Brett discuss the things to look out for when partnering with a new vendor to support your search efforts. They discuss all of the things you should consider and questions to ask in your process. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.2024-10-1425 minThe Search EconomyHow to Manage Expectations and Pace in The Search EconomyIn this week's episode of The Search Economy, David and Brett discuss the importance of keeping a steady pace as an organization and making sure your entire team is on the same page. They discuss balance speed, expectations, and results in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.2024-10-0724 minThe Search EconomyHow PrimeHealth Thinks About Positioning Themselves in The Search Economy with Luke SchmidtIn this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investing in their online presence. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.Check out PrimeHealth t...2024-09-3032 minThe Search EconomySEO is a part of the strategy, but it’s not the entire strategy in The Search EconomyIn this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to really amplify your search efforts. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.2024-09-2323 minThe Search EconomyWhy We're Launching Web Concierge For Pneuma ClientsCEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-09-1804 minThe Search EconomyThe Power of a Well Recognized Brand in The Search Economy with Viola Eva of Flow AgencyIn this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more p...2024-09-1650 minThe Search EconomyWhy Quality Content Really Matters in The Search EconomyIn this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss editorial. They discuss why quality content matters and how having a great editorial process can help elevate your position in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-09-0935 minThe Search EconomyThe Not Sexy, But Essential Side of SEO in The Search EconomyIn this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss recode. They discuss why the technical side of SEO matters and ways we should avoid tanking our website performance before we even get started. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-09-0331 minThe Search EconomyThe CEO's Perspective on The Search Economy #1 with David RiggsCEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-08-2904 minThe Search EconomyHow To Do Backlink Outreach the Right Way in The Search EconomyIn this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process is the primary way to begin to see results. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search...2024-08-2633 minThe Search EconomyWhy Conversion is Everything in The Search EconomyIn this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion, and share customer examples. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-08-1937 minThe Search EconomyThe 5 Strategies We Use To Help Our Clients Win in The Search EconomyDavid and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor strategies, and more. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-08-1230 minThe Search EconomyHow to Avoid Wasting Time with Vanity Metrics in The Search EconomyIn this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information o...2024-08-0529 minThe Search EconomyEducating the Market on the Impact of The Search Economy with Jim BrownIn this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated topics for clients. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can f...2024-07-2934 minThe Search EconomyHow to Gain Executive Buy In for SEO with Crystal Carter, Head of SEO Communications at WixIn this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO. She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-07-2251 minThe Search EconomyThe Role of Great Content in The Search EconomyWe explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search E...2024-07-1530 minThe Search EconomyHow Business Owners and CEOs Can Grow in The Search Economy with Steve Van Diest of AcumenIn the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on L...2024-07-0838 minThe Search EconomyHow Individual Brands Can Thrive in The Search Economy with Eric HinmanIn the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow...2024-07-0138 minThe Search EconomyHow CEOs Can Best Prepare for The Search EconomyIn the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-06-2426 minThe Search EconomyHow to Navigate Being a DTC Brand in The Search Economy with Amanda Liew Hill at First DayIn the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today's conversation is about tactics, mentality, and philosophies for getting found by your next customer. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more...2024-06-1733 minThe Search EconomyThe Roles of Social Media and SEO in The Search EconomyIn the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to understand how each discipline can impact the types of conversations that are happening about your brand. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-06-1023 minThe Search EconomyUsing Data to Better Inform How To Find Your Next Customer with Stephanie Fornaro of Hello, Nanny!In the latest episode of The Search Economy, David talks with Stephanie Fornaro, Owner of Hello, Nanny! about how she uses data to better inform how to find her next customer. She covers why she built the Hello, Nanny!, how she thinks about content, and why creating great experiences can lead to growth. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts a...2024-06-0333 minThe Search EconomyUsing Data to Better Inform How To Find Your Next Customer with Jonathan Rivera of Superior AtticIn the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 Jonathan Rivera of Superior Attic talks about how he thinks about using data to find his next customer. He shares his process, strategy, and how he allocates budget to making sure his business stands out above the rest in the space he's in. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-05-2855 minThe Search EconomyThe Impact of People Over TechnologyIn the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the impact of people over technology when it comes to SEO. They discuss how you decide what SEO work needs to be done by technology and what needs to be done by people. They share where business owners, operators, and marketers get it wrong and examples of brands doing it right. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website.You can follow both Brett and David on LinkedIn for more posts and inf2024-05-2034 minThe Search EconomyWelcome to The Search EconomyWelcome to the first episode of The Search Economy podcast. In this episode David Riggs, Founder and CEO at Pneuma and Brett McGrath, VP of Marketing at Pneuma define what The Search Economy means. They give their reasons for starting the show and what's possible when businesses start showing up in ways that are consistent with how their next customer is searching. For more content coming from the Pneuma team check out the website. You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 2024-05-0727 min