Shows
Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a timeMBS885- David Schonthal, Director of Entrepreneurship Programs at Kellogg, and AuthorSend us a textDavid Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on newventure creation, design thinking, healthcare innovation, venture capital, and creativity.Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promisinginnovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it. This work is popularized in David’s WallStreet Journal and Nation...2025-02-071h 06Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a timeMBS885- David Schonthal, Director of Entrepreneurship Programs at Kellogg, and AuthorSend us a textDavid Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on newventure creation, design thinking, healthcare innovation, venture capital, and creativity.Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promisinginnovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it. This work is popularized in David’s WallStreet Journal and Nation...2025-02-071h 06
Circular Economy Podcast140 Catherine Weetman: focusing on fuel AND frictionAre we focused on adding more fuel to get the circular economy going – when, really, the problem is too much friction?Those terms stuck with me a few years ago, from a book helping people to get new ideas going, and succeeding, by looking more closely at the 'frictions' that create resistance. The book, The Human Element is written by organisational psychologist Loran Nordgren and David Schonthal, a specialist in entrepreneurship, design, and innovation.They say that most people working to create change focus on increasing the appeal of the idea itself – we’re convinced that if we add enough value...2024-09-0846 minMatt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a timeMBS857- David Schonthal, Director of Entrepreneurship Programs at Kellogg, and AuthorSend us a textDavid Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on newventure creation, design thinking, healthcare innovation, venture capital, and creativity.Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promisinginnovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it. This work is popularized in David’s WallStreet Journal and Nation...2024-08-301h 04Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a timeMBS857- David Schonthal, Director of Entrepreneurship Programs at Kellogg, and AuthorSend us a textDavid Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on newventure creation, design thinking, healthcare innovation, venture capital, and creativity.Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promisinginnovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it. This work is popularized in David’s WallStreet Journal and Nation...2024-08-301h 04
The Pastor's Heart with Dominic SteeleBridging Secular Wisdom and the Christian Mission: A Dialogue on Growth, Change, and Spiritual Transformation - with Archie PoulosWhat can we learn from recent secular literature about the practice of Christian pastoral leadership? Head of Ministry at Sydney’s Moore Theological College Archie Poulos looks at how the 'The Infinite Game' concept, popularized by Simon Sinek, can be applied to ministry. Sinek explores the consequences of short and long term thinking in business and life. Long term success is more likely when an infinite perspective is taken.Then we examine Loran Nordgren and David Schonthal’s book ‘The Human Element: Overcoming the resistance that awaits new ideas.'Archie consider...2024-01-3032 min
The Innovation Engine Podcast207. Fuel vs. Friction: Navigating the Forces of Change and Innovation with David SchonthalOn this episode of The Innovation Engine Podcast, we dive deep into the realm of innovation, change, and the human resistance to new ideas with David Schonthal, an award-winning professor at the Kellogg School of Management. David, co-originator of the revolutionary "friction theory," sheds light on why promising innovations often stumble before reaching their full potential.David and host Scott Varho explore the profound influence of human psychology on the acceptance and adoption of change. Why do people love the idea of innovation but dread the concept of change? David presents insightful real-world examples, highlighting the necessity...2023-10-1734 minThe Innovation Engine Podcast207. Fuel vs. Friction: Navigating the Forces of Change and Innovation with David SchonthalOn this episode of The Innovation Engine Podcast, we dive deep into the realm of innovation, change, and the human resistance to new ideas with David Schonthal, an award-winning professor at the Kellogg School of Management. David, co-originator of the revolutionary "friction theory," sheds light on why promising innovations often stumble before reaching their full potential.David and host Scott Varho explore the profound influence of human psychology on the acceptance and adoption of change. Why do people love the idea of innovation but dread the concept of change? David presents insightful real-world examples, highlighting the necessity...2023-10-1734 min
Curious Leadership with Dominic MonkhouseE266 | The Power of The Human Element For Successful Innovation with David SchonthalThis week on The Melting Pot with Dominic Monkhouse, we learned from David Shonthal, ward-winning Professor of Strategy, Innovation and Entrepreneurship at the Kellogg School of Management and co-author of The Human Element. Overcoming The Resistance That Awaits New Ideas. You will know this feeling if you're an entrepreneur or an innovator inside your business. Something that makes sense to you is being resisted by everybody at every turn. It's often why people leave larger companies and go to smaller ones. Or start up their own where they feel there would be less resistance. It's true for a...2023-09-2642 min
智由讀書日智由讀書日-心理摩擦力你曾提出新點子，別人卻反應冷淡？
或是困惑「產品不錯，偏偏賣不動」？
身為主管想推新政策，員工卻很消極？
很多時候，問題不在於產品「不好」、說法「不漂亮」，更不是想推動的事情「不夠重要」，而是因為演化使人具有抗拒改變的傾向，也就是「心理摩擦力」。
如果沒有對症下藥，陷入「吸引力思維」的陷阱，誤以為不斷加碼就能打動別人，最後會發現不僅代價高昂，還成效不彰。
《心理摩擦力》兩位作者，大衛．尚塔爾（David Schonthal）和洛蘭．諾格倫（Loran Nordgren），巧妙地將心理學、生物學和神經科學的學術知識融合一塊，另結合商業管理、公益活動，以及政府政策……等多元又豐富的個案分析。讓讀者輕鬆地從精彩的故事中習得箇中道理。
本集節目將邀請三采文化出版編輯王惠民來跟我們介紹這本新書。 2023-08-0714 min
The Gartner Talent AngleSPOTLIGHT: Disarming Change Resistance with David SchonthalIn his book, “The Human Element: Overcoming the Resistance that Awaits New Ideas,” Kellogg professor David Schonthal challenges the default assumption that selling an idea requires the seller to heighten its appeal. Instead, he makes the case that failure to adopt ideas, strategies or products is often due to the four key psychological frictions that oppose change: inertia, effort, emotion and reactance. He argues that successful leaders and innovators must identify, understand and overcome these to achieve novel outcomes. David Schonthal is a clinical professor of innovation and entrepreneurship at Northwestern University’s Kellogg School of Management, where...2023-07-0419 min
Healthcare Clinician Burnout/Hope Cook/PA-C/Life Coach/Physician Assistant/Physician Associate#154: What do you need to get unstuck? MORE (money, time, benefits, bonuses)? or LESS (energy drains, hard tasks, and time sucks)After I listened to this episode on the Hidden Brain podcast I had an ah-ha about how this fits into burnout. We often think we need MORE of something. More help, more money, more vacation time. But what we really need is LESS. We need to find our friction points and minimize them. For example, what if you're a working mom and you have zero time or zero patience after work? Getting a big fat bonus check won't make you get unstuck. But, if you work fewer, but more efficient hours, you'll have more time. What if you didn't...2023-06-2823 min
aeroinnevoroi^READ) The Human Element Overcoming the Resistance That Awaits New Ideas Read !book ePubReading Now at : https://happyreadingebook.club/?book=1119765048 Download The Human Element: Overcoming the Resistance That Awaits New Ideas Full Edition,Full Version,Full Book by David Schonthal [PDF] Download ) The Human Element: Overcoming the Resistance That Awaits New Ideas Read !book *ePub Ebook | READ ONLINE Download ) The Human Element: Overcoming the Resistance That Awaits New Ideas Read !book *ePub read ebook online PDF EPUB KINDLE Download ) The Human Element: Overcoming the Resistance That Awaits New Ideas Read !book *ePub PDF - KINDLE - EPUB - MOBI - AUDIOBOOK2023-04-0100 min
經理人EP149【經理人讀書會】導讀《心理摩擦力》：客戶不下單，有時不是因為產品不好，而是「演化」搞的鬼？一家專門生產客製化沙發的公司，推出時市場反應熱烈，訂單數卻寥寥無幾。美國西北大學凱洛格管理學院教授大衛・尚塔爾（David Schonthal）提出「心理摩擦力」的概念，入選 2022 年 Thinkers50 年度重大思想。他指出不是產品的問題，而是人們對如何處理舊沙發感到猶豫，因此遲遲無法下單。加入幫忙客戶處理舊沙發的服務後，銷量直線上升。 銷售新產品、說服他人、推動新政策⋯⋯。將產品和服務做好很重要，但慣性可能會阻止人做出新的改變，如何降低人們心中的「阻力」？ 本集由《經理人月刊》資深採訪編輯盧廷羲與採訪編輯莊彙翌，一起導讀《心理摩擦力：為何人們抗拒改變？不是你不努力，是你不懂人性阻力》。 🎧重點搶先聽： 1️⃣ 什麼是「心理摩擦力」？產品賣不出去，是你的錯嗎？ 2️⃣ 破解 4 種心理摩擦力：慣性、惰性、情感阻力、反彈阻力。如何與新客戶建立信任？ 3️⃣ 學會心理摩擦力，避免陷入自我檢討的低潮！ 💬 希望我們解決你的職場難題嗎？這邊聽你說 👉🏻 https://forms.gle/a372G8oFB9N92de59 📔 還想了解更多？雜誌購買點這裡 👉🏻 https://pse.is/4pasc3 💻 看更多第一手商管知識 👉🏻 https://www.managertoday.com.tw/ 📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting2023-03-1316 min
下一本讀什麼？EP.246 《心理摩擦力》讀後心得：妨礙改變的四種人性阻力【月城南廣告】Podcast 製作服務聯繫信箱：podcast@lumosads.biz腳本企劃 | 錄音剪輯 | 創立頻道統包服務月城南官網： https://fstry.pse.is/7uvfg2 ——以上廣告由 Firstory 與【月城南廣告】共同執行—— 【本集說書】 《心理摩擦力》這本書有兩位作者，大衛．尚塔爾（David Schonthal）和洛蘭．諾格倫（Loran Nordgren），他們都是美國西北大學凱洛格管理學院的教授。他們的研究幫助了很多企業，特別是在推廣創新的產品和服務的相關領域。可是要推廣或說服別人使用一個「很創新」的東西，不能只是把東西本身做好而已，更重要的是考量到「人性」的影響。 這本書要告訴我們的，就是一般人在推銷新的事物和創造新的改變的時候，最直覺的做法往往是錯的。這些想要推動「創新」的人，經常會把焦點都放在「提高吸引力」。他們卻忽略了人們在接觸新東西的時候，心中會產生的一股「心理摩擦力」，一種不想改變、拒絕改變的抵抗力。這本就是教我們，先認識那些會產生心理摩擦力的原因，再學習降低或消滅摩擦力的方法。 博客來 25 元優惠券：https://activity.books.com.tw/crosscat/show/A00000046518 📝部落格文字版： 《心理摩擦力》讀後心得：妨礙改變的四種人性阻力（前往文末參加 2 本抽獎贈書） https://readingoutpost.com/human-element/ 📚傳送門：訂閱電子報、追蹤社群平台、業配清單、與我聯絡 https://readingoutpost.com/bio Powered by Firstory Hosting2023-03-0822 minThe Gartner Talent AngleSPOTLIGHT: Disarming Change Resistance with David SchonthalIn his book, “The Human Element: Overcoming the Resistance that Awaits New Ideas,” Kellogg professor David Schonthal challenges the default assumption that selling an idea requires the seller to heighten its appeal. Instead, he makes the case that failure to adopt ideas, strategies or products is often due to the four key psychological frictions that oppose change: inertia, effort, emotion and reactance. He argues that successful leaders and innovators must identify, understand and overcome these to achieve novel outcomes. David Schonthal is a clinical professor of innovation and entrepreneurship at Northwestern University’s Kellogg School of Management, where...2022-10-1119 minMatt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a timeMBS468 - Scalenomics: How to scale a startup with Steve Blank and David SchonthalSend us a textI had the prvilidedge of interviewing Steve Blank (Author of Four Steps to the Epiphany and the Startup Owner’s Manual) and David Schonthal (Venture Capitalist and author of the Human Element) for the second time on the Matt Brown Show. In this episode we talk about the art and science of scaling a startup with a live audience.Get interviewed on the Matt Brown Show: www.MattBrownShow.comSupport the show2022-10-051h 25Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a timeMBS468 - Scalenomics: How to scale a startup with Steve Blank and David SchonthalSend us a textI had the prvilidedge of interviewing Steve Blank (Author of Four Steps to the Epiphany and the Startup Owner’s Manual) and David Schonthal (Venture Capitalist and author of the Human Element) for the second time on the Matt Brown Show. In this episode we talk about the art and science of scaling a startup with a live audience.Get interviewed on the Matt Brown Show: www.MattBrownShow.comSupport the show2022-10-051h 25
The Innovation ShowThe Human Element with David SchonthalToday’s book is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our me...2022-08-081h 17The Innovation ShowThe Human Element with David SchonthalToday’s book is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our me...2022-08-081h 17
The Innovation ShowThe Human Element with David SchonthalToday’s book is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of ou...2022-08-081h 17Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a timeMBS429 - David Schonthal, Director of Entrepreneurship Programs at Kellogg, and AuthorSend us a textDavid Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on newventure creation, design thinking, healthcare innovation, venture capital, and creativity.Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promisinginnovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it. This work is popularized in David’s WallStreet Journal and Nation...2022-04-291h 02Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a timeMBS429 - David Schonthal, Director of Entrepreneurship Programs at Kellogg, and AuthorSend us a textDavid Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on newventure creation, design thinking, healthcare innovation, venture capital, and creativity.Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promisinginnovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it. This work is popularized in David’s WallStreet Journal and Nation...2022-04-291h 02
Sunday Book ReviewApril 24, 2022 the Innovation editionIn today’s edition of Sunday Book Review:
The Human Element: Overcoming the Resistance that Awaits New Ideas by David Schonthal and Loran Nordgren
The Startup Owner's Manual and The Four Steps to the Epiphany by Steve Blank
The Invincible Company by Alex Osterwalder
Pirates in the Navy by Tendayi Viki
Learn more about your ad choices. Visit megaphone.fm/adchoices2022-04-2405 min
Coaching for LeadersHow to Reduce Frictions That Slow Good Intentions, with Deepa PurushothamanDeepa Purushothaman: The First, The Few, The Only
Deepa is the co-founder of nFormation, a company which provides a brave, safe, and new space for professionals who are women of color. She spent more than twenty years at Deloitte and was a first herself: an Indian American woman and one of the youngest people to make partner in the company’s history.
In her time there, she helped grow Deloitte's Social Impact Practice, served as a National Managing Partner of Inclusion, and served as the Managing Partner of WIN—the firm’s renowned program to recruit, retain, and advance women.
Deepa...2022-04-0440 minCoaching for LeadersEngaging People Through Change, with Cassandra WorthyCassandra Worthy: Change Enthusiasm
Cassandra Worthy enables organizations and individuals to grow through major change and significant shift by harnessing the power of emotion. Whether undergoing a merger, acquisition, start-up, explosive growth, or significant contraction, the strategies and tools of Change Enthusiasm are motivating and energizing workforces worldwide. Her consulting firm was birthed from the pain and challenges she overcame as a corporate executive.
Cassandra’s client base spans the Fortune 500, including Procter & Gamble, Allstate, Jones Lang LaSalle, Centene Corporation, ConferenceDirect, and WeWork. She's a chemical engineer by training and also brings over a decade of M&A experience distilled do...2022-03-1437 min
What's Next! with Tiffani BovaThe Human Element: Overcoming Resistance to New Ideas with David SchonthalWelcome to the What's Next! Podcast with Tiffani Bova. David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation and creativity. Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising innovations and change initiatives often struggle to gain traction with their intended audiences – and what to do about it. This work is popularized in David’s Wall Street Journal and National Bestsellin...2022-03-1029 min
The Creative Life TV: Creativity, Innovation and Inspiring Ideas | James TaylorOvercoming The Resistance That Awaits New Ideas. – #320David Schonthal: Overcoming The Resistance That Awaits New Ideas. David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation, and creativity. Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory […]
The post Overcoming The Resistance That Awaits New Ideas. – #320 appeared first on James Taylor.2022-03-0844 min
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring IdeasOvercoming The Resistance That Awaits New Ideas. – #320David Schonthal: Overcoming The Resistance That Awaits New Ideas. David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation, and creativity. Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory […]
The post Overcoming The Resistance That Awaits New Ideas. – #320 appeared first on James Taylor.2022-03-0832 min
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring IdeasDavid Schonthal: Overcoming the Resistance That Awaits New Ideas. - #320David Schonthal: Overcoming the Resistance That Awaits New Ideas. David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation, and creativity. Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising innovations and change initiatives often struggle to gain traction with their intended audiences – and what to do about it. This work is popularized in David’s bestselling new book, The Human Element: Overcoming...2022-03-0832 min
Lead From the HeartDavid Schonthal: How To Overcome The Resistance That Always Awaits New Ideas2,500 years ago, Greek philosopher, Heraclitus famously observed that “there is nothing permanent in life except change.” And anyone who’s lived just a few years on our planet knows old Heraclitus was speaking truth. Despite our intellectual acceptance of the ancient sage’s observation, we humans tend to strongly resist & even reject change – something […]
The post David Schonthal: How To Overcome The Resistance That Always Awaits New Ideas appeared first on Mark C. Crowley.2022-02-1156 min
Unpacking the Digital ShelfIt’s not about the Fuel, it’s about the Friction, with Professor David Schonthal, co-author of The Human Element: Overcoming the Resistance That Awaits New IdeasLeaders of digital and ecommerce are always trying to influence the adoption of new ideas - new products and brands by shoppers, and new ideas for how internal teams must transform to both meet the challenges of a shopper-led buying journey and to maximize growth. David Schonthal, professor of Innovation & Entrepreneurship at the Kellogg School, is co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas. For every marketer that’s been brought up on The Law of Attraction, this book illuminates the other side of influencing behaviors - the Frictions that stand in the way, and the be...2022-01-1740 minCoaching for LeadersOvercome Resistance to New Ideas, with David SchonthalDavid Schonthal: The Human Element
David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation and creativity. In addition to his teaching, he also serves as the Director of Entrepreneurship Programs and the Faculty Director of the Zell Fellows Program.
Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising innovations and change initiatives often struggle to gain traction with their intended audiences – and what to do abou...2021-12-0639 min
Lab Rats to UnicornsDavidSchonthal_e.004David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management (Northwestern University), the Director of Entrepreneurship Programs at Kellogg and the Faculty Director of the Zell Fellows Program. During the pandemic, David and his colleague, Loran Nordgren, wrote The Human Element: a book centered around their original concept, Friction Theory, which is a ground-breaking methodology that explains why even the most promising innovations and change initiatives often struggle to gain traction with their intended audiences as released. This episode was recorded in front of a live audience during book release event; its content t...2021-12-0146 min
劉軒的How to人生學EP75｜【心情Studio】講得口沫橫飛也無法說動他？問題可能出在「心理摩擦力」無論是說服他人或說服自己採取某個行動，很多時候我們以為只要把提案弄得夠吸引人即可，但問題可能不是出在提案不夠吸引人，而是心理摩擦力（Friction）。
在這集【心情Studio】中，我們就要來談談這個讓人難以推動改變的一個關鍵（卻有很多人忽略）的心理因素，以及我們可以如何在生活中察覺心理摩擦力、巧用摩擦力成為助力。
🌟劉軒How to選書🌟
《The Human Element: Overcoming the Resistance That Awaits New Ideas》
Loran Nordgren & David Schonthal 著
https://www.books.com.tw/products/F017681642?sloc=main
🌟軒言文創－最優質的積極心理學教育平台
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Explore The Full Audiobook Everyone Is Talking About — So Soul-Stirring!The Human Element: Overcoming the Resistance That Awaits New Ideas by David Schonthal, Loran NordgrenPlease visithttps://thebookvoice.com/podcasts/1/audiobook/548612to listen full audiobooks.
Title: The Human Element: Overcoming the Resistance That Awaits New Ideas
Author: David Schonthal, Loran Nordgren
Narrator: Peter Lerman
Format: Unabridged Audiobook
Length: 7 hours 13 minutes
Release date: November 9, 2021
Ratings: Ratings of Book: 3 of Total 2
Ratings of Narrator: 5 of Total 1
Genres: Business & Career Development
Publisher's Summary:
The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea...2021-11-097h 13Access Unmissable Full Audiobooks in Business & Economics, Business & Career DevelopmentThe Human Element: Overcoming the Resistance That Awaits New Ideas by David Schonthal, Loran NordgrenPlease visithttps://thebookvoice.com/podcasts/1/audiobook/548612to listen full audiobooks.
Title: The Human Element: Overcoming the Resistance That Awaits New Ideas
Author: David Schonthal, Loran Nordgren
Narrator: Peter Lerman
Format: Unabridged Audiobook
Length: 7 hours 13 minutes
Release date: November 9, 2021
Ratings: Ratings of Book: 3 of Total 2
Ratings of Narrator: 5 of Total 1
Genres: Business & Career Development
Publisher's Summary:
The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea...2021-11-097h 13
Access Unmissable Full Audiobooks in Business & Economics, Business & Career DevelopmentThe Human Element: Overcoming the Resistance That Awaits New Ideas by David Schonthal, Loran NordgrenPlease visit https://thebookvoice.com/podcasts/1/audiobook/548612 to listen full audiobooks. Title: The Human Element: Overcoming the Resistance That Awaits New Ideas Author: David Schonthal, Loran Nordgren Narrator: Peter Lerman Format: Unabridged Audiobook Length: 7 hours 13 minutes Release date: November 9, 2021 Ratings: Ratings of Book: 3 of Total 2 Ratings of Narrator: 5 of Total 1 Genres: Business & Career Development Publisher's Summary: The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new...2021-11-0930 min
Innova.buzzDavid Schonthal, How to Overcome People's Resistance to Innovation and Change - InnovaBuzz 470In this episode, I’m really excited to have as my guest, David Schonthal, an award-winning Clinical Professor and Director of Entrepreneurship Programs at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation and creativity. David is also co-author with fellow Kellogg professor Loran Nordgren, of The Human Element, a book about overcoming people's resistance to innovation and change.Outside of Kellogg, David has been a practitioner of entrepreneurship, design, and innovation for over 20 years. He has spent a decade working at world-renowned design firm, IDEO, and currently serves as...2021-11-0454 min
Thinkers & IdeasThe Human Element with Loran Nordgren and David SchonthalLoran Nordgren is Professor of Management and Organizations at Northwestern University’s Kellogg School of Management. His research explores the basic psychological processes that guide how we think and act.David Schonthal is Clinical Professor of Innovation & Entrepreneurship at Kellogg, as well as Faculty Director of Kellogg’s Zell Fellows Program, a selective venture accelerator program designed to help student entrepreneurs successfully launch or acquire new businesses.Their new book, The Human Element, focuses on how to get people to say yes to a new idea or innovation. Many believe that the best (and perhaps only...2021-11-0228 min
The Be Your Own Boss (BYOB) Podcast4 Frictions Entrepreneurs & Leaders Must Overcome To Achieve SuccessWhy do good ideas fail to succeed? How come genius products and businesses can’t make it off the ground? It often isn’t the idea or product that causes a business to fail — it’s the people. In his new book, The Human Element, David Schonthal breaks down friction theory, which explains why people resist change and what slows them down from making progress. Bringing something to market or trying to create change involves both fuel and friction. Schonthal says most entrepreneurs focus on the fuel, or creating a great product or service and acquiring customers. But the othe...2021-10-2735 min
Lancefield on the LineDavid Schonthal: How to overcome the resistance to your ideasWe spend a lot of our professional days trying to sell ideas to colleagues or clients, don't we? We may not like the idea of selling but that's exactly what we're doing. It might for support for an initiative or investment in a project - from a Board, Exco, or external investor.We'd like to think that do it well - describing its features, explaining how it works and selling the benefits. No doubt with conviction, emotion too. But sometimes the answer is 'no'. Perhaps it wasn't compelling enough so we try harder. Often the real problem...2021-10-2736 minThe Gartner Talent AngleDisarming Change Resistance with David SchonthalIn his book, “The Human Element: Overcoming the Resistance that Awaits New Ideas,” Kellogg professor David Schonthal challenges the default assumption that selling an idea requires the seller to heighten its appeal. Instead, he makes the case that failure to adopt ideas, strategies or products is often due to the four key psychological frictions that oppose change: inertia, effort, emotion and reactance. He argues that successful leaders and innovators must identify, understand and overcome these to achieve novel outcomes.2021-10-2637 min
Agile Giants: Lessons from Corporate InnovatorsDavid Schonthal author of The Human ElementWe'll be back later this fall with another full season of Agile Giants, but I wanted to interrupt our break to share a conversation I had with David Schonthal. David is the Clinical Professor of Innovation and Entrepreneurship at Northwestern's Kellogg School of Business, and the reason I'm interrupting this is he's got a book that came out on October 5th called The Human Element It looks at how resistance to innovation and change can be overcome using some really interesting techniques. I think there are applications obviously, for introducing new products and services, but there are...2021-10-2028 min
Six Pixels of Separation PodcastSPOS #797 - David Schonthal On Innovation And New IdeasWelcome to episode #797 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #797 - Host: Mitch Joel. David Schonthal is a Clinical Professor of Innovation & Entrepreneurship at the Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He also serves as the Faculty Director of Kellogg's Zell Fellows Program, a selective venture accelerator program designed to help student entrepreneurs. Outside of Kellogg David is a Senior Director of Business Design at IDEO, David focuses on helping organizations build and launch...2021-10-1753 min
The Human FactorThe Human Factor: David Schonthal, Business School Professor at Northwestern University's Kellogg School of ManagementOn today's episode of The Human Factor, Eric speaks to David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management.2021-10-0536 min
353: Mastering changeGlobal Product Management Talk is pleased to bring you the next episode of...
Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
Today we are talking about a key challenge with product innovation—the change innovation necessitates. If there is no change, there is no innovation.
Helping us understand change and how to properly navigate it in an organization is David Schonthal. He is an award-winning Professor of Innovation & Entrepreneurship at the Kellogg School of...2021-09-2829 min
Inside OutsideEp. 266 - David Schonthal, Professor at Northwestern University & Coauthor of The Human Element on Gaining Traction with New IdeasOn this week's episode of Inside Outside Innovation, we sit down with David Schonthal, Clinical Professor of Innovation and Entrepreneurship at Northwestern University and Coauthor of the new book, The Human Element. David and I talk about what keeps ideas from gaining traction and what you can do to avoid friction and resistance to new ideas. Let's get started.Inside Outside Innovation is the podcast to help new innovators navigate what's next. Each week, we'll give you a front row seat to what it takes to learn, grow, and thrive in today's world of accelerating change and...2021-09-2820 min
Inside Outside InnovationEp. 266 - David Schonthal, Professor at Northwestern University & Coauthor of The Human Element on Gaining Traction with New IdeasOn this week's episode of Inside Outside Innovation, we sit down with David Schonthal, Clinical Professor and Director of Entrepreneurship Programs at the Kellogg School of Management and Coauthor of the new book, The Human Element: Overcoming the Resistance That Awaits New Ideas. David and I talk about what keeps ideas from gaining traction and what you can do to avoid friction and resistance to new ideas. Let's get started.Inside Outside Innovation is the podcast to help new innovators navigate what's next. Each week, we'll give you a front row seat to what it takes to...2021-09-2820 min
Product Mastery Now for Product Managers, Leaders, and Innovators353: Mastering change – with David SchonthalCombatting the forces that pull customers away from your product, for product managers Today we are talking about...2021-09-2728 min
Idea to Value - Creativity and Innovation with Nick SkillicornPodcast S6E132: David Schonthal - The frictions which prevent innovation adoptionIn this episode of the Idea to Value podcast, we speak with David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management. See the full episode at https://wp.me/p6pllj-1Fz #innovation #designthinking #ideas He teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also the author of the new book The Human Element: Overcoming the Resistance That Awaits New Ideas with his co-author Loran Nordgren. Topics covered in this episode: 00:01:45 - What were the forces...2021-09-2325 min
Michael Covel's Trend FollowingEp. 1008: David Schonthal Interview with Michael Covel on Trend Following RadioMost marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say “yes.” This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging – all in the hope of getting others on board. We call this instinct the “Fuel-bas...2021-09-2052 min
NGO Soul + Strategy027. People, resistance to new ideas and the power of removing friction: interview with Loran NordgrenSummaryWhy do people resist new ideas, including inside organizations, and including with regard to organizational change initiatives? And what can we as change managers/leaders do about this?What's more important: making your new idea more 'shiny', more attractive, or removing obstacles that stand in the way of people accepting new ideas?Would resistance to new ideas play out differently in the nonprofit sector as compared to others?What does ‘neophobia’ mean, and does it apply as much to the (international) nonprofit sectors as to the private sect...2021-09-1141 min
Business Matters with Karl FitzpatrickAuthor of The Human Element David Schonthal explains how to overcome the resistance of new ideas Hosted on Acast. See acast.com/privacy for more information.2021-08-2118 min
New Books in Southeast Asian StudiesMelissa Crouch, "The Constitution of Myanmar: A Contextual Analysis" (Hart, 2019)The tail end of the twentieth century was a good time for constitutional lawyers. Leapfrogging around the globe, they offered advice on how to amend, write or rewrite one state constitution after the next following the collapse of the Soviet Union and with it, the communist bloc. Largely overlooked in the flurry of constitution drafting in this period, officials in Myanmar worked away on a new constitution without any experts from abroad—or, for that matter, many of those at home. Soldiers watched over them, dictating terms for what became the 2008 Constitution of Myanmar: the document that lays the pa...2020-10-2042 min