Shows
Engineering Management InstituteHow to Leverage Your Personal Brand for Business Success – Ep 334In this episode, I talk to Dawn Wagenaar, principal and brand strategist at Ingenuity Marketing Group, about how building a strong personal brand can boost your career and open doors to success, whether you’re just starting out or a seasoned pro. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are […]
The post How to Leverage Your Personal Brand for Business Success – Ep 334 appeared first on Engineering Management Institute.2024-10-2800 min
The AEC Leadership PodcastHow to Leverage Your Personal Brand for Business Success – Ep 334In this episode, I talk to Dawn Wagenaar, principal and brand strategist at Ingenuity Marketing Group, about how building a strong personal brand can boost your career and open doors to success, whether you’re just starting out or a seasoned pro. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are […]
The post How to Leverage Your Personal Brand for Business Success – Ep 334 appeared first on Engineering Management Institute.2024-10-2822 min
INGenius PodcastMaximizing Your CPA Firm MarketingAll things CPA Firm Marketing! Marketers wear a lot of hats. You have to know SEO, email marketing, social, PR and more. With only so much time to plan and execute, what are the top simple to advanced strategies you can prioritize? Listen to this roundtable discussion on our favorite CPA Firm Marketing strategies by Team Ingenuity. Align your marketing with business goals… and keep your sanity.Stay ‘til the end! We wrap up with some of our favorite “long Minnesota good-byes.” On this episode: Communications Consultants Shannon Bohnen & Christine Nelson, Design Consultant Robert Wasiluk and Princ...2024-05-0926 min
AEC MarketeerEpisode 95: Generational Communications in Internal MarketingJoin Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach.
Dawn Wagenaar is an unsung hero of professional services marketing. She has dedicated more than 25 years to branding strategy inside firms and as a consultant and owner of Ingenuity Marketing Group, LLC. You won’t see her on a top 100 list, but that’s because she’s never stepped into the spotlight…until now. With multiple generations employed by and leading A/E/C firms, Dawn is bringing context...2023-08-0317 minINGenius PodcastIngenuity Masters Series: Strategies to Use Now with Steve SilvermanIn this episode of our Ingenuity Masters Series, Dawn Wagenaar, principal of Ingenuity Marketing Group, chats with Steve Silverman, founder and photographer of SILVERMAN Be Remarkable. Steve travels all over the US and Canada to take professional photos of both commercial properties and headshots for companies. He uses his talents as a photographer to create visual narratives with his photographs. What he creates truly is remarkable.Listen as Dawn and Steve discuss his tactics for creating images that match the client’s brand story and core values, as well as how he makes people feel at ease in...2022-11-1719 minINGenius PodcastIngenuity Masters Series: Pete Machalek on Brand Promise, Confident Presence and First ImpressionsIn this latest podcast of our Ingenuity Masters Series, Dawn Wagenaar (principal of Ingenuity Marketing Group) interviews Pete Machalek, a founding principal, coach, and facilitator at SagePresence. Pete and his team at SagePresence focus on helping professionals sell their services — with a combination of Authenticity, Story, and Emotion. He has had quite a journey to get to where he is now and has harnessed a plethora of wisdom and tips to help professionals in all fields.Dawn and Pete discuss many things throughout this podcast, please feel free to use the chapter notes to skip ahead or re...2022-10-1721 minINGenius PodcastIngenuity Masters Series: Kate Harry Shipham on Job Title Confusion and StandardizationIn this episode of Ingenuity's Master Series, Dawn Wagenaar interviews Kate Harry Shipham, of KHS people on the topic of job title confusion and improving job title structure.Kate moved to the US from Australia in 2012, and founded KHS People. She uses the skills she has acquired both as an attorney and as an avid “people observer” in the search business to understand the needs of her clients and candidates. Both clients and candidates work with Kate because of her deep understanding of the market and her ability to relate based on her attorney and search experience combin...2022-09-2726 min
Amplify2022 AAM Compensation Survey & ReportIn this episode of AAMplify!, interviewer Mike Jones, Managing Partner, Resound discuss the 2022 AAM Compensation Survey & Report with Dawn Wagenaar, Principal & Christine Nelson, Lead Communications Consultant, Ingenuity Marketing Group.2022-08-1117 minINGenius PodcastCPA Influencers Series: Jennifer Hamberger on Brand Consistency and Brand PromiseIn this episode of our CPA Influencers Series, Dawn Wagenaar interviews Jennifer Hamberger of Freed Maxick on the topic of keeping their firm's brand consistent across all offices and how Freed Maxick keeps their brand promise fresh.Jennifer joined Freed Maxick in 2012, bringing several years of marketing knowledge from consulting, medical, and global markets. She is currently the Chief Marketing Officer. Freed Maxick specializes in the healthcare, manufacturing, real estate, banking, agribusiness and private equity sectors and has more than 300 professional and administrative personnel working from offices in Buffalo, Batavia, Rochester, and Syracuse, NY.Dawn b...2022-02-1013 minINGenius PodcastCPA Influencers Series: David Bier on Promoting Smart Niche Leaders from WithinIn this CPA Influencer series, Dawn Wagenaar (Principal at ING) interviews David Bier, the COO of Anglin Reichmann Armstrong. David provides insightful tips and necessities for young professionals looking to become niche leaders within their firm. David's responsibilities at Anglin include strategy, growth, succession planning and operations excellence, which grow from building a sound business culture. David has not only improved the foundational operational aspects of the firm, but also focused heavily on firm culture, community relations and merger & acquisition strategy, and he played a vital role in the successful merger and integration of Anglin’s Pensacola off...2022-01-2819 minINGenius PodcastCPA Influencers Series: Caren Rodriguez on Communication and Strategy During an Acquisition/MergerIn this CPA Influencer Episode, Dawn Wagenaar interviews Caren Rodriguez and they discuss communication and strategy needed within a company during acquisitions and mergers as well as integrating new team members during this time. As Chief Marketing Officer at DMJ & Co., PLLC, a Top 300 accounting and business consulting firm, Caren manages firm-wide marketing and business development initiatives that span three office locations across North Carolina. Her responsibilities include communications, public relations, brand development, strategic and industry partnerships, marketing strategy, and digital media efforts.2021-12-0313 minINGenius PodcastCPA Influencers Series: Margie Craig on How to Manage the MessageIn this CPA Influencer podcast, Dawn Wagenaar interviews Margie Craig, Chief Marketing & Communications Officer with Whittlesey which is the largest Connecticut-based CPA, technology, and consulting firm. Margie has over 20 years of experience, including brand management, digital marketing, business development, and strategy. Margie starts out this podcast by stressing the importance of having a good foundation and going into interviews with the mindset of service. Also, to make sure that your objectives are in alignment with your media sources' audience, so that you can serve them at a local level by serving up good, quality content that educates th...2021-11-0709 minINGenius PodcastCPA Influencer Series: Margie Craig on How to Manage the MessageIn this CPA Influencer podcast, Dawn Wagenaar interviews Margie Craig, Chief Marketing & Communications Officer with Whittlesey, the largest Connecticut-based CPA, technology, and consulting firm. Margie has over 20 years of experience, including brand management, digital marketing, business development, and strategy. Margie starts out this podcast by stressing the importance of having a good foundation and going into interviews with the mindset of service. Also, to make sure that your objectives are in alignment with your media sources' audience, so that you can serve them at a local level by serving up good, quality content that educates th...2021-11-0709 minINGenius PodcastCPA Influencer Series: Margie Craig on How to Manage the MessageIn this CPA Influencer podcast, Dawn Wagenaar interviews Margie Craig, Chief Marketing & Communications Officer with Whittlesey which is the largest Connecticut-based CPA, technology, and consulting firm. Margie has over 20 years of experience, including brand management, digital marketing, business development, and strategy.Margie starts out this podcast by stressing the importance of having a good foundation and going into interviews with the mindset of service. Also, to make sure that your objectives are in alignment with your media sources' audience, so that you can serve them at a local level by serving up good, quality content...2021-11-0619 minINGenius PodcastCPA Influencer Series: Margie Craig on How to Manage the MessageIn this CPA Influencer podcast, Dawn Wagenaar interviews Margie Craig, Chief Marketing & Communications Officer with Whittlesey which is the largest Connecticut-based CPA, technology, and consulting firm. Margie has over 20 years of experience, including brand management, digital marketing, business development, and strategy.Margie starts out this podcast by stressing the importance of having a good foundation and going into interviews with the mindset of service. Also, to make sure that your objectives are in alignment with your media sources' audience, so that you can serve them at a local level by serving up good, quality content...2021-11-0109 minINGenius PodcastCPA Influencers Series: Becca Johns on Staying Creative while Growing a PracticeIn this CPA Influencer podcast, Dawn Wagenaar interviews Becca Johns, Director of Practice Growth, of Rea & Associates, located in Dublin, OH. Becca oversees the firm's marketing and practice growth efforts, focusing on building relationships with the firm's principals, helping them identify opportunities and providing them with the tools they need to grow their practice while developing new offerings and solutions for their clients. In this podcast, Dawn asks Becca for two tips on how to help marketers stay creative and imaginative while tying their efforts to practice growth. Becca provides and expounds on two brilliant ti...2021-10-2419 minINGenius PodcastCPA Influencers Series: Nicola Fleming on Communicating a Partner's DeathNew CPA Influencers Series: One Question-Two Tips. In this episode, Ingenuity Marketing Group Principal Dawn Wagenaar interviews Nicola Fleming, Director of Marketing for Perkins + Co. in Oregon. Nicola talks about the rapid and difficult decisions at her firm following the sudden death of Partner Peter Kwong in the summer of 2021. She shares her experience for managing internal and external communications... all while dealing with her own personal grief. We hope that no marketer ever has to experience this crisis, but Nicola urges teams to have a plan with the right people at the table, including marketing. She a...2021-10-0625 minINGenius PodcastFeed the Leads - Take Out and Delivery: Marketing Made Simpler for Busy ProfessionalsMarketing and business development can easily fall through the cracks for busy professionals. In this episode, Christine Nelson and Dawn Wagenaar discuss convenient ways to nurture current client relationships and build a referral network in less time. 2021-02-0218 minINGenius PodcastYour Digital Business Development Toolkit: Secrets of Successful Sales ProfessionalsFew of us in professional services were trained or educated to sell or produce new business, but it has become part of our daily approach to firm and association growth. In recent months, we've realized just how vital those networking opportunities and relationships are to stay in touch with clients, referral sources and our prospects. In this third and final episode of Your Digital Business Development Toolkit series, Communications Consultant Christine Nelson and Ingenuity's Principal Dawn Wagenaar discuss the secrets of successful sales professionals (which ultimately aren't so secret, but require discipline and a change in mindset to reach...2020-10-1325 min