Shows
This Can't Be That Hard331 - The Future of Marketing with Dayna SchaafSearch algorithms are changing fast, but for once, the shift is in our favor. With Google rolling out AI summaries and clients turning to Instagram, TikTok, and Pinterest for answers to their questions, the playing field is leveling in a way that creates huge opportunities for photographers.If you’ve ever wished the SEO game felt more fair - or that you didn’t have to post on social media quite so much - your wishes are coming true... but you have to understand the new rules in order to play the game.Dayna’s back t...
2025-08-2631 min
Business-First CreativesBeyond DIY ChatGPT: The Human-First AI Blogging Tool for Intentional CreativesIf you’ve ever opened ChatGPT, typed “write my blog post,” and cringed at the results—you’re not alone. This episode dives into what it really takes to build an AI tool that doesn’t sound like a robot.Join me as I welcome back my friend Annemie Tonken from This Can't Be That Hard to talk about her deep dive into AI tools—yes, the same woman who once called blogging “too time-consuming” is now building AI-powered systems to help photographers blog better and faster. We go behind the scenes of her new blogging tool, how it’s changing...
2025-07-3142 min
Shoot It Straight136: Marketing Jar Approach with Dayna SchaafAre you approaching your marketing the wrong way? In today’s episode, I’m chatting with Dayna Schaaf about her “marketing jar” strategy and why social media should be the last step in your marketing. Plus, Dayna and I share our top tips for success with your email newsletter. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re...
2025-03-2556 min
Business-First CreativesBuilding Your Content Strategy with the Marketing Jar with Dayna SchaafDoes your marketing strategy and content fall flat? Maybe you struggle with knowing what to create. In today's episode, Dayna Schaaf of This Can't Be That Hard joins us to introduce The Marketing Jar, an analogy which categorizes marketing efforts into rocks, pebbles, sand, and water. Listen in as they share how prioritizing high-impact activities (rocks) and spreading them throughout the year while filling in with medium-impact (pebbles), foundational (sand), and daily tasks (water) can help photographers strategically plan their marketing. Grab the planner mentioned in today's episode!Today’s episode is brought to...
2025-01-2833 min
Freedom Focus PhotographyYour Marketing Plan with Dayna Schaaf276 - Are you ready to fill your marketing jar? This week, I’m chatting with Dayna Schaaf from This Can’t Be That Hard about how to create a powerful marketing plan tailored to your photography business. We’ll cover everything from big-picture campaigns to maximizing social media, so you’ll leave with a clear, actionable strategy to grow your business this year!What to listen for:What the “marketing jar” is and how it can transform your strategy.Why social media isn’t your only (or best) marketing tool.How to identify your marketing “roc...
2025-01-2845 min
Business-First CreativesHow to Socially Sell on Instagram: the Magic of ManyChat Automations with Dayna SchaafAre you ready to automate you social media sales strategy? In today's episode, Dayna Schaaf joins us to discuss the power of ManyChat and automations for marketing. Listen in as we walk through setting up trigger words and automated responses in Instagram DMs and how they can help photographers efficiently handle client inquiries, build engaging waitlists, and provide instant gratification to potential clients.If you’ve tried setting up your Dubsado or Honeybook account, yet aren’t actually utilizing all of the features it offers, I want to invite you to check out The CRM Blueprint. My cour...
2024-07-2548 minThis Can't Be That Hard265 - Simplifying Your Instagram Workflow with Angela ShaeAlmost every photographer I know has a love/hate relationship with Instagram. On one hand, it provides a free and relatively easy way for us to showcase our work and reach new clients. On the other hand, the amount of time it takes to create enough content to stay on top of trends and the algorithm can be enough to send you over the deep end. But what if there was a way to hack the system? Today, in a special episode, my partner from The Consistency Club, Dayna Schaaf, is interviewing Angela Shae from Social Templates C...
2024-05-2143 min
Freedom Focus PhotographyFrom IG to Email Lists with Dayna Schaaf240 - In today's episode, we're diving into the realm of marketing automation and its incredible benefits for photographers. Whether you're juggling multiple roles in your business or looking for effective ways to streamline your marketing efforts, this episode is packed with insights and practical advice.Joining us is special guest Dayna Schaaf, a marketing guru from "This Can't Be That Hard," who brings a wealth of knowledge on using tools like ManyChat to enhance client interaction without losing that personal touch for our social media. We’ll discuss the indispensable power of having an email lis...
2024-04-3041 min
Shoot It Straight86: Marketing Magic with ManyChat Guest Dayna SchaafDo you want to get more clients into your inbox while spending less time on social media? In today’s episode, I’m diving deep into a discussion on AI and ManyChat alongside Dayna Schaaf. Dayna offers an incredible training for photographers wanting to use Manychat to streamline their business. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting...
2024-04-0943 minThis Can't Be That Hard257 - Tech Your Business Needs Right Now with Dayna SchaafWhen I find a way to work smarter, up-level my client experience, and stand out from the crowd - especially when the strategy is so easy to implement - the first place I want to share it is right here on the show!Dayna's joining me to nerd out about not one but two new pieces of affordable tech that we've been using and loving, and that we think have the ability to uplevel your photography business in a big way: Convert Box and Manychat. Not only will we share specific ideas for how to u...
2024-03-2635 min
Business-First CreativesBorrowing Audiences by Pitching Yourself as a Podcast Guest with Christina LenkowskiWhen it comes to expanding your reach and growing your audience, one of the best ways to do that is through borrowing audiences. Podcasts are one of the most powerful ways to do this while sharing your expertise and building relationships through collaborations. In today's episode, podcast pitching pro Christina Lenkowski joins us to share why you should be pitching yourself for podcasts, what makes a great pitch, and how you can make the most out of your interviews!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business...
2024-03-0746 minThis Can't Be That Hard251 - The Power of Affiliate Marketing with Dayna SchaafFor a long time in my career, I shied away from the idea of affiliate marketing… and that's a decision I kick myself for now!Most of us make recommendations every day without even thinking about it (read this book, check out this show, I love this shampoo, etc). Combine that with the fact that in creative businesses, we face inevitable ebbs and flows in revenue, and diversifying your income with affiliate marketing becomes a no-brainer!Today, Dayna and I are diving into affiliate marketing, both as a broader concept and to introduce the re-launch of...
2024-02-1335 min
Business-First CreativesApplying the Rule of 7 with Dayna SchaafAs much time and energy as you're pouring into your marketing efforts, are you considering the rule of 7? While the rule of 7 may be slightly outdated, the idea that an audience needs to see messaging many times before making a decision still rings true. In today's episode, Dayna Schaaf joins us to discuss the differences between advertising, marketing, and selling, plus how you can apply the rule of 7 to your business and marketing efforts.The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discusses how...
2023-08-0246 min
Uninvisible Pod with Lauren Freedman008: Searching for a Diagnosis with Dayna SchaafJoin us as we embark on a series of interviews in search of a diagnosis. Dayna Schaaf is an entrepreneur based in Phoenix, AZ. She started having symptoms a few months ago and has early possible diagnoses of rheumatoid arthritis and/or lupus SLE. What does the search for answers in the invisible chronic illness world look like? How has it affected Dayna’s day-to-day? What about her access to healthcare? How has she found clinicians and community? What are the pitfalls – and the wins – of being on the hunt for a label? And should she allow that label to def...
2019-02-061h 14