Shows
Listing Agent Lifestyle - Real Estate MarketingEp194: Becoming a Trusted Partner with Chris McAllisterToday, on the Listing Agent Lifestyle podcast, I want to share an episode I just recorded with my good friend Chris McAllister. This is a great conversation discussing the evolving role of real estate brokers. We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. Chris traces the evolution of brokerage models from Remax to Keller Williams, and we debate the sustainability of the hundred percent commission shop model. So, whether you're an industry professional or interested in real estate trends, this discussion...
2023-10-291h 00
Listing Agent Lifestyle - Real Estate MarketingEp192: Lead Conversion Action PlanToday's Listing Agent Lifestyle Podcast episode is the third in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. Specifically, we're talking about Lead Conversions and how to put this into action. We'll dissect the process of converting leads into tangible results, and we introduce a critical yet often overlooked metric, Revenue Per Unconverted Prospect, or Rev Pup, to help you measure the value of your generated leads. We dive into the importance of patience in lead generation and explore a fascinating study that offers a fresh perspective on lead...
2023-09-171h 00
Listing Agent Lifestyle - Real Estate MarketingEp191: Multiplying Listings Action PlanToday's Listing Agent Lifestyle Podcast is the second of five Clubhouse rooms we're recording discussing the Listing Agent Lifestyle. It's a great conversation talking about multiplying your listings, and going deep into the opportunity you have with each listing: Selling this home Finding your own buyer Finding another home for people not interested in this house Getting another listing and getting a referral Finally, we explore the minimum effective steps we can take using tools like info box flyers and other simple ways to engage potential buyers. Summary: 1. The e...
2023-09-1052 min
Listing Agent Lifestyle - Real Estate MarketingEp190: Getting Referrals Action PlanToday's Listing Agent Lifestyle Podcast episode is the first session in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success- Getting Referrals, Multiplying Listings, Converting Leads, Finding Buyers and Getting Listings. We run through the 50-Minute Marketing Sprint to identify your top 150, The Secret Psychology of Why People Refer Real Estate Agents, and How To Be The ONLY One They Refer. Listen as we explore our "return on relationship" concept. Discover how bridging the gap between current transactions and your goals relies on referral power. Learn the primal psychology behind...
2023-09-0348 min
Listing Agent Lifestyle - Real Estate MarketingEp185: 25 years with Jesse Desjardins - Part 1Today on the Listing Agent Lifestyle Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together. We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navigating technological shifts and how we uncover the power of minimalism and the minimum effective dose in marketing success. In part 1 here, we discuss his 12 favorite problems and...
2023-07-021h 26
Listing Agent Lifestyle - Real Estate MarketingEp184: Real Estate Solutions for Homeowners with Sean CaldwellToday on the Listing Agent Lifestyle podcast, we're talking with Sean Caldwell, a seasoned investor based in North Carolina who generates a lot of business by sourcing off-market deals from distressed homeowners. We had a great conversation about his success using direct mail and cold calling, and we looked at his offers to help homeowners who are struggling financially. We also talked about how he finds and uses the data that help identify potential buyers and the data needed for investors to stay ahead of the various foreclosure procedures. This market is constantly...
2023-06-1847 minListing Agent Lifestyle - Real Estate MarketingEp183: Becoming the Go-To Expert with Dean VestToday on the Listing Agent Lifestyle Podcast, we're speaking with Dean Vest, a real estate agent in Farmington Hills, Michigan, about the strategies and techniques he's using to generate leads and become the go-to listing agent in the area. We dive deep into helping him pick one area to dominate first and look at turnover rates, price ranges, and potential commissions before discussing how a weekly ranch report can establish his reputation as the local expert. This is a great episode to help you think about becoming the go-to expert and how connecting and collaborating...
2023-06-0450 min
Listing Agent Lifestyle - Real Estate MarketingEp169: Keeping in Touch with Dillon FraserToday on the Listing Agent Lifestyle, we're talking with Dillon Fraser from Guelph, Ontario. Dillion and I have known each other for about a year and a half, ever since he became a member of our GoGoAgent community. He's been an agent for just over three years, and in that time, he has grown from focusing on one neighborhood with about 2000 homes to 4 with about 9000 homes in total. Today we're following up on his success in dominating these areas and diving deeper into the opportunities he has to stay in touch with people and build a...
2022-12-041h 02
Listing Agent Lifestyle - Real Estate MarketingEp164: A Success Checklist with Chad PescodToday on the Listing Agent Lifestyle we're talking with Chad Pescod from Oshawa, Ontario, just outside of Toronto and it's a pretty interesting story of how Chad and I met, but I'll let Chad share that story in the podcast here. We had a great conversation. Chad is a brand new real estate agent. He's off to a great start and getting going to establish himself in a specific area. So today we went through an entire checklist for him to build a plan and to keep things on track toward creating his listing agent lifestyle.
2022-10-281h 06Listing Agent Lifestyle - Real Estate MarketingEp161: The Market Maker with Tibor BogdanOn the Listing Agent Lifestyle podcast today we're talking with Tibor Bogdan from British Columbia, Canada. Tibor and I have known each other for almost 10 years now and I love his enthusiasm, his energy, and his approach to business. He's a very successful agent. The market in British Columbia has been very buoyant over the last 10 years, and everything has been falling into place. It's almost too easy. All he had to do was list the property and right away you'd have offers with prices going up. But now, the market has slowed down and he's got...
2022-10-091h 01Listing Agent Lifestyle - Real Estate MarketingEp157: Write a Plan for Me with Siyamak SasaniOn the Listing Agent Lifestyle podcast today we're talking with Siyamak Sasani from Ottawa, Canada. We had a really great conversation, and I knew it was going to be a great conversation when it started... "Dean, I want you to treat me like a blank sheet of paper and write the plan for me"! Siyamak's a newer agent within the last couple of years. He's in a great market, he's a very personable guy and he's got lots of great business experiences. He has all the confidence in the world. He's already had some success, so he's...
2022-09-111h 14Listing Agent Lifestyle - Real Estate MarketingEp147: Disciplined Execution with Justina CourtneyToday on the Listing Agent Lifestyle podcast, we're talking with Justina Courtney, from Burlington in Canada, just outside of Toronto, where she's been a real estate agent for almost a year and with us at GoGoAgent since January. She's been mailing the Getting Listings program in a very specific area, and she's going all-in to get listings in a particular townhouse community. We had a great conversation about the strategy behind that. She's following a program we developed with Julie Matthews here in Winter Haven, mailing a multiple-week sequence at the peak listing...
2022-06-261h 05Listing Agent Lifestyle - Real Estate MarketingEp146: Your Listing Multiplier Index with Cyndee HaydonToday on the Listing Agent Lifestyle podcast, we're talking with Cyndee Haydon from sunny Florida, and we have a really great conversation lined up. We're talking about something that could immediately impact your business. Your Listing Multiplier Index. The number of transactions per listing that you end up creating with your marketing. Things like finding a buyer for that listing, finding other buyers who will end up buying other homes from you, getting other listings in that neighborhood, and getting a referral from the seller. There are lots of opportunities to amplify what you do...
2022-06-191h 18Listing Agent Lifestyle - Real Estate MarketingEp142: A Listing Centric Business with Gus NystromWhen you have an established business there are so many opportunities, sometimes you need to work through each in order to pick the one you want to focus on next. Today I want to share a conversation I had with Gus Nystrom, a realtor from Raleigh, North Carolina, who's been with us at GoGoAgent.com for some time now. He's working on some really cool things and we had a great, well-rounded conversation talking about all elements of multiplying his listings including using the Getting Listings program in his before unit and the World's Most...
2022-05-151h 05Listing Agent Lifestyle - Real Estate MarketingEp136: Listing Agent Lifestyle ScoreWelcome to the Listing Agent Lifestyle Podcast. Today I want to share a call I had with our GoGoAgent.com members, and it's a good time to reflect and look at what's going on in your business going forward. We've introduced the eight elements of the Listing Agent Lifestyle over the last few episodes, and on the call I'm going to share with you now, we go a little deeper into each of the eight elements and address it as a scorecard. You can see where you stand on each of these elements, whether you are winning...
2022-04-0333 minListing Agent Lifestyle - Real Estate MarketingEp135: Setting Up Your Farm with Brian KiernanToday on the Listing Agent Lifestyle podcast, we’re talking with a brand new agent, Brian Kiernan from Orange, Connecticut. What's interesting about Brian is that he's actually been a GoGoAgent.com member longer than he's been a licensed realtor, but he wanted to get all of his ducks in a row, get his marketing set up, so that when he finally got his real estate license he was ready to go. We had a great conversation. He's just started setting up Getting Listings. He's mailed out his first ones and had his first responses, so...
2022-03-271h 09Listing Agent Lifestyle - Real Estate MarketingEp133: Getting Listings with Ron ReedToday on the Listing Agent Lifestyle podcast, we’re talking with Ron Reed from Madison, Wisconsin, and finishing out our Getting Listings trifecta of shows. We started with Tony Kalsi and his four year case study, showing the ROI from doing Getting Listings in one neighborhood. Then Chuck Charlton showed how continuing with the program for 10 years works out. Today we have Ron Reed who joined us just over a year ago and in that one year, he really took off. He got his first listing in the first month of following the Getting Listings pr...
2022-03-131h 08Listing Agent Lifestyle - Real Estate MarketingEp131: 4-Years of Getting Listings with Tony KalsiHello and welcome to the Listing Agent Lifestyle podcast. My name Dean Jackson and today I want to share an episode I recorded with my good friend Tony Kalsi from Toronto. We have an infographic that goes with this episode so if you want to see what's happening, go to listingagentlifestyle.com and look under episode 131, there's the infographic. What you're going to be looking at is the results of a four year case study that we did with Tony Kalsi from September of 2013 to September of 2017 running a program we call Getting Listings.
2022-02-221h 04Listing Agent Lifestyle - Real Estate MarketingEp126: Glen TeghtmeyerToday on the Listing Agent Lifestyle podcast, we're talking with Glen Teghtmeyer, who's in the unique position of living in Nanaimo, British Colombia but having a business in Alberta. Glen spent a lot of time in Alberta. He has a really great foundation there with family ties and a lot of business, but he moved his family out to Nanaimo five or six years ago, so we spent this episode talking about how to really have it all. How to have both run a business in Alberta and live in Nanaimo with all the lifestyle benefits that...
2020-09-041h 00Listing Agent Lifestyle - Real Estate MarketingEp125: John Paul DeJoriaToday on the Listing Agent Lifestyle podcast, we have a very special podcast with John Paul DeJoria. You may recognize John Paul's name as the founder of the Paul Mitchell haircare brand and as a billionaire philanthropist. He's a super nice guy, and Joe Polish and I had a chance to speak with him on our I love marketing podcast. We've got to know him a little over the years. He came to speak at a genius network event, and this podcast was a wonderful conversation talking more about some of the things that are...
2020-09-011h 12Listing Agent Lifestyle - Real Estate MarketingEp124: Michelle Jipguep-SandersToday on the Listing Agent Lifestyle podcast, we're talking with Michelle Jipguep-Sanders from just outside of Atlanta, where she's been a long time real estate investor, who's now transitioned into being a real estate agent. We spent the entire hour talking about Getting Listings, and the approach of taking her investment mindset and applying it to listings in any area she wants. We went through a process of evaluating and choosing the area, then calculating what you could expect as a yield. It was great to hear the light bulb come on when we started...
2020-08-221h 01Listing Agent Lifestyle - Real Estate MarketingEp123: Kenny MacCarthyToday on the Listing Agent Lifestyle podcast, we're talking with Kenny MacCarthy, all the way from the North Shore & Cape Ann area of Boston, Massachusetts. I've known Kenny for many years, he's a great friend, and we had a really good conversation about essentially becoming a media company. Kenny's a very successful, long-time realtor. He got a great business that's working well. He has an established team. They've been doing Getting Listings programs for oceanfront listings right on Cape Ann, so he has everything working there, but he's looking for more. He always wants to...
2020-08-171h 05Listing Agent Lifestyle - Real Estate MarketingEp122: Erick SpiegelToday on the Listing Agent Lifestyle podcast, we're talking with Erick Spiegel from Eau Claire, Wisconsin, and I'm excited for Erick because he's a brand new agent, literally a month into his real estate career. We took a walk down memory lane today and talked about when I was first getting started in real estate, what motivated me to get started, and what a really actionable plan would be for Erick. This is what I would do starting out in Eau Claire Wisconsin or in Poughkeepsie, New York, or in Baton Rouge, Louisiana, for that matter, wherever...
2020-08-0759 minListing Agent Lifestyle - Real Estate MarketingEp121: Joe PolishToday on the Listing Agent Lifestyle podcast, I've got a really interesting conversation with my good friend, Joe Polish. Joe and I host the I love marketing podcast. We've done that now for about 10 years, but I've known Joe for about 25 years, and someone pointed out to me recently this interview I'd recoded with Joe many years ago for his genius network interview series. This was a great conversation about lifestyle and lifestyle design, and one of the things, as you know, with our Listing Agent Lifestyle model is about combining your business while building...
2020-08-011h 20Listing Agent Lifestyle - Real Estate MarketingEp120: Kathy CunninghamToday on the Listing Agent Lifestyle podcast, we're talking with Kathy Cunningham from Indianapolis. Kathy's a relatively new real estate agent, less than three years, and she has a very interesting situation because she started mailing the Getting Listings postcards but stopped after a few months when it didn't immediately turn into new listings. Fast forward a couple of months, and all of a sudden, she had three transactions from the Getting Listings people she kept in touch with, so seeing it work, she's started sending the postcards again. This isn't an uncommon...
2020-07-241h 08Listing Agent Lifestyle - Real Estate MarketingEp119: Al AlkhatibToday on the Listing Agent Lifestyle podcast, we're talking with Al Alkhatib from Whitby, Ontario, just in the Greater Toronto area. Al is just getting started with the Getting Listings program, and he's focused on listings in a particular area in Whitby. We talked through the whole strategy behind the program, the exact things you need to do to make sure it runs, and why you don't need to make any outbound phone calls for it to work. This is a great episode, especially if you're thinking, 'How can I get listings without...
2020-07-1845 minListing Agent Lifestyle - Real Estate MarketingEp118: Jeff HansenToday on the Listing Agent Lifestyle podcast, we're talking with Jeff Hanson from Silicon Valley, San Jose, California. It's an interesting story that brought Jeff to the show. He was listening to an earlier episode and heard his good friend Barry Pilcher talking at one of the mastermind sessions we did from Orlando. He called up Barry, reconnected with him because of this podcast they have in common, and Jeff decided it would be a great idea to come on the show himself. It's a small world, even in quarantine. So, we had...
2020-07-061h 04Listing Agent Lifestyle - Real Estate MarketingEp117: Nanci GarnandToday on the Listing Agent Lifestyle podcast, we're talking with my good friend and long, long, long time client Nanci Garnand. Nanci is in Colorado, and she has a business that's almost exclusively based on her relationships with her clients, so we talked a lot about the equity of an after unit relationship in generating referrals and building relationships. It was great to catch up with Nanci, and this is a really great episode to look into the depths of your after unit, and what that can mean for you in terms of where business...
2020-06-291h 00Listing Agent Lifestyle - Real Estate MarketingEp116: David SimonToday on the Listing Agent Lifestyle podcast, we're talking with David Simon from Bergen County, New Jersey. David's been a long time resident of Bergen County. His family ran a hardware business for 70 years there, so he has a lot of roots that he used to start as a real estate investor, buying and flipping homes, and then into becoming a real estate agent. Both he and his wife practice real estate. They work in both commercial and residential, but today we focused on building up the residential side of their business, and the two main things...
2020-06-211h 02Listing Agent Lifestyle - Real Estate MarketingEp115: GoGo Adacemy 2020 Session 1 - The Start of a New DecadeToday on the Listing Agent Lifestyle podcast, we're going all the way back to a time when we were gathering with people in public, and to our GoGo Agent Academy in February of 2020. That was the last time I was in a group of people, and we gathered in Orlando for two days to talk all about the Listing Agent Lifestyle elements as we do each year. Hopefully we'll be back on track to be able to do it again in February next year because these sessions are one of my favorite things I do...
2020-05-311h 38Listing Agent Lifestyle - Real Estate MarketingEp114: Penny Alper & Kathy FalcoToday on the Listing Agent Lifestyle podcast, we're talking with not one but two guests, Penny Alper and Kathy Falco, up in the North East, New York and New Jersey. They've been thrust into the hotbed of what the media's calling 'the fleeing of people from New York' out to the suburbs. People who are scared to be in cities now and in condos starting a big migration to less densely populated areas. This creates a great opportunity, and it just so happens that years ago, I created an opportunity outside of Toronto that would...
2020-05-251h 02Listing Agent Lifestyle - Real Estate MarketingEp113: Justin SmithToday on the Listing Agent Lifestyle podcast, we're talking with Justin Smith from Orange County, California. I really enjoyed this conversation because so much of what Justin's doing in the industrial real estate market mirrors exactly what we talk about in the residential real estate market. We went through all the ways of creating a 'Before Unit' to attract his ideal clients without making outbound phone calls, which is always my preference. Everything I do to engage people is framed as 'what would I do if my phone only accepted incoming calls?' ...
2020-05-081h 07Listing Agent Lifestyle - Real Estate MarketingEp112: Jamie HarnishToday on the Listing Agent Lifestyle Podcast, we're talking with Jamie Harnish from Toronto. Jamie has picked a great midtown area of 5,400 condo's around Yonge and Eglinton that he's trying to dominate, and one of the challenges, of course, is that a lot of them are rental units. The reality is, the way advertising mail works in Canada means there's always some unavoidable overspill as he has to deliver to some homes that aren't in his category, so we talked about a lot of the psychology of the long game. He's making all...
2020-05-0257 minListing Agent Lifestyle - Real Estate MarketingEp111: Eric PetersonToday on the Listing Agent Lifestyle Podcast, we're talking with Eric Peterson from Texas, and this is a very timely conversation because it turned into a discussion about how we communicate right now, in a time where we don't know what's going to happen. We're in a situation where the entire country's on lockdown. We don't know when that's going to end. We don't know what the impact is going to be ultimately on the economy and on the real estate market. So who do you communicate with, and how do you communicate in a...
2020-04-051h 05Listing Agent Lifestyle - Real Estate MarketingEp110: Todd MartinToday on the Listing Agent Lifestyle Podcast, we're talking with Todd Martin from North of Dallas, and we had a great discussion about the idea of dominating a specific category, and using the Getting Listings program to look at the opportunity you have to triangulate and be a market maker. Todd has chosen golf course homes, and you'll hear in the call why that's such a great category. But in truth, there are lots of great categories; townhouses, condos, lakefront homes, oceanfront homes, or whatever category you can think of and give a name too, that people...
2020-03-291h 02Listing Agent Lifestyle - Real Estate MarketingEp109: Kevin KauffmanToday on the Listing Agent Lifestyle podcast, we're talking with Kevin Kauffman from Phoenix, but not just from Phoenix. Kevin's team is spread all over, and as you'll hear, he's got a team of 40 people, all over the country, that have a pretty dynamic situation going on. What you're going to hear in our conversation is the opportunity you have when you establish some, what we call proprietary metrics, some common numbers, and I'll go through this whole exercise with Kevin to calculate his Return on Relationship and Listing Multiplier Index. When you look at...
2020-03-221h 04Listing Agent Lifestyle - Real Estate MarketingEp108: Alex MendalToday on the Listing Agent Lifestyle Podcast, we're talking with Alex Mendal from Palm Beach County in Florida. If you enjoy a Listing Agent Lifestyle episode with talk of Getting Listings and dominating a category where you get both the buyers and the sellers, if you like to talk about multiplying your listings and Getting Referrals, then this episode is action-packed, and just for you! We talked about all the things Alex has going on and laid out a great action plan, which I am 100% confident Alex is going to be able to execute.
2020-03-1457 minListing Agent Lifestyle - Real Estate MarketingEp107: Crystal Swearingenlal Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
2020-03-061h 13Listing Agent Lifestyle - Real Estate MarketingEp106: Robert JellesedToday on the Listing Agent Lifestyle podcast, we're talking with Robert Jellesed from Medford, Oregon, which is about as far away from Winter Haven, Florida as you can get, and still be in the United States! This is a really interesting conversation because one of the things that's unique about Robert is he's applying our Getting Listings program to the commercial investment property market. He's very thoughtful, analytic, and has a lot of great experience in analyzing investments that gives him a lot of knowledge to share with his audience. He's done a lot of...
2020-02-141h 04Listing Agent Lifestyle - Real Estate MarketingEp105: Tom LipinskiToday on the Listing Agent Lifestyle podcast, we're talking with Tom Lipinski from Michigan. This is a great conversation talking about Getting Listings, and the longevity there is for you in finding the right area, the right method to engage those people, and the right attitude to have when you think about the area so you can continue to generate results for years to come. But of course, there is also a huge opportunity in nurturing the lifetime relationships of people in your 'after unit', and in orchestrating referrals with people who already know you...
2020-02-111h 02Listing Agent Lifestyle - Real Estate MarketingEp104: Jeff JonesToday on the Listing Agent Lifestyle podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts. One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners. We often think about property management for people who invest in real estate, but if you own a house, you're the property manager for your own property. Anything that goes wrong or anything that needs to be done; ultimately...
2020-02-0359 minListing Agent Lifestyle - Real Estate MarketingEp103: Jacob ScottToday on the Listing Agent Lifestyle Podcast, we're talking with Jacob Scott from Lawrenceville, Georgia. One of the things we focused on is how to identify the best area for you to target and dominate a Getting Listings category. We looked at starting with how people view these areas and the horoscope effect. How can we make something appealing to a very specific set of people because they recognize 'that's me.' This is where we get talking about neighborhoods versus a town or a school district. We want to get as narrow as we...
2020-01-251h 02Listing Agent Lifestyle - Real Estate MarketingEp102: Mike SevilleToday on the Listing Agent Lifestyle Podcast, we're talking with Mike Seville from West Palm Beach, Florida. I see a recurring theme when we're talking about Getting Listings, and that's choosing a category you can triangulate with finding the buyers for, without depending on actually getting the listings. This episode is a great example of a category you could probably replicate anywhere in the country, whether it's golf course homes, townhouses, condos, lakefront homes, oceanfront homes, or homes with a view. If you listen to this episode with that in mind, there is...
2020-01-191h 03Listing Agent Lifestyle - Real Estate MarketingEp101: Dylan KennellyToday on the Listing Agent Lifestyle podcast, we're talking with Dylan Kennelly from just outside Las Vegas, Nevada. This is a really exciting episode because Dylan's a guy who, just a few months ago, started falling in love with marketing. He came into our GoGoAgent world here and began implementing all of the ideas we talk about on these podcasts. He started getting his top 150 together, and we talked about how to ramp that up. He took action and has twice mailed the world's most interesting postcard to the list he has, and already has...
2020-01-111h 05Listing Agent Lifestyle - Real Estate MarketingEp100: Ron ReedToday on the Listing Agent Lifestyle podcast, we're kicking off the New Year with a very special episode, revisiting Ron Reed. If you've been with us since the beginning, you'll remember Ron was one of the first episodes on the podcast, and he was famously the guy who got his very first listing, and sold it before his 30-day trial at GoGoAgent even expired! He's developed that into amazing things over the last three or four years, and we had a great conversation about something we in GoGoAgent called Market Maker Monday. Ron's...
2020-01-031h 19Listing Agent Lifestyle - Real Estate MarketingEp099: The Future of Finding & Converting BuyersToday on the Listing Agent Lifestyle podcast we're finishing up our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. This is the forth sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, and today we're looking at the future of converting leads and finding buyers, and the trends already in motion, that are going to work in our favor and really give us an advantage if we embrace them...
2019-12-271h 23Listing Agent Lifestyle - Real Estate MarketingEp098: The Future of Getting ReferralsToday on the Listing Agent Lifestyle podcast we're continuing our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. This is the third of 4 sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, the future of multiplying our listings, of getting referrals, and of converting leads and finding buyers. Today we're looking at the future of getting referrals, and the trends already in motion, that are going to...
2019-12-201h 10Listing Agent Lifestyle - Real Estate MarketingEp097: The Future of Multiplying Your ListingsToday on the Listing Agent Lifestyle podcast we're continuing our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. So these next few episodes will be some of the sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, the future of multiplying our listings, of getting referrals, and of converting leads and finding buyers. Today we're looking at multiplying our listings, and what are the trends already in...
2019-12-151h 20Listing Agent Lifestyle - Real Estate MarketingEp096: The Future of Getting ListingsToday on the Listing Agent Lifestyle podcast we're closing in on the end of the year and not only the end of the year, we're closing in on the end of a decade. We're quickly heading into the future, and we had an event in Toronto this October to talk about exactly that. The future of real estate, the immediate future, the things that are here today, and the things that are going to shape this next decade of the '20s. Where are the trends already in motion? The trends that are going to...
2019-12-081h 38Listing Agent Lifestyle - Real Estate MarketingEp095: James SchramkoToday on the Listing Agent Lifestyle podcast, we have another special treat. I've been on a whirlwind tour over the last few weeks in Toronto, Chicago, Phoenix, and recently, St Petersburg back here in Florida, where I was speaking at an event with my good friend James Schramko. Now you may remember James from our periodic podcasts. Normally I go to Australia each year in August, and we record a special episode to catch up on the previous year in Marketing. James is an amazing entrepreneur. He has a wonderful business. He lives in a...
2019-11-081h 01Listing Agent Lifestyle - Real Estate MarketingEp094: Ruben EstradaToday on the Listing Agent Lifestyle podcast, we're talking with Ruben Estrada from Denver, Colorado, and Ruben's just getting started running a Getting Listings campaign in an area of 1300 homes. It's literally his first month. He's got seven responses so far, and we talk about the psychology behind this approach. This is a great conversation to understand the method behind the message or the understanding the psychology of why we take this approach of offering a report to people. It's very subtle, but we spent a good amount of time here unpacking it. ...
2019-10-1958 minListing Agent Lifestyle - Real Estate MarketingEp093: Tom StoreyToday on the Listing Agent Lifestyle podcast, we are in for a treat because we're talking with Tom Storey from Toronto. One of the elements of the Listing Agent Lifestyle we always talk about is Getting Referrals and managing your after unit for a 20% annual yield. Well, here we are, we're going to be talking with someone today who's doing just that! You're going to hear just how possible it is to get a really great yield and high volume of transactions, based on the relationships with a small group of people. I...
2019-10-041h 03Listing Agent Lifestyle - Real Estate MarketingEp092 - Ric Luis AraujoToday on the Listing Agent Lifestyle podcast we're talking with Ric Luis Araujo from Oahu, Hawaii and Ric has just started the Getting Listings program, mailing to an area he wants to dominate. We identified a couple of tweaks that will fundamentally shift the way he thinks about the program, and I'm glad we had this conversation because we spent the entire hour talking about the structure and thought process behind why and how the Getting Listings program works the way it does. I think even though Ric felt like he was alone in wondering...
2019-09-271h 11Listing Agent Lifestyle - Real Estate MarketingEp091: Rene NelsonToday on the Listing Agent Lifestyle podcast we're talking with Rene Nelson from Eugene, Oregon and Renee is a commercial real estate broker who specializes in multi-family apartment complexes in Eugene. She's had a lot of success, especially around the University of Oregon campus where a lot of investors are eager to buy multi-family homes because of the rental nature of people coming to go to school. We had a wonderful conversation about the importance of really dominating that target market because there are so few people actually control that whole space. There are only 235...
2019-09-211h 05Listing Agent Lifestyle - Real Estate MarketingEp090: Tony KalsiToday on the Listing Agent Lifestyle podcast we're joined once again by Tony Kalsi form Ontario in Canada. You may remember Tony from his appearance as the very first guest on the podcast. Well, this September marks the sixth year of his Getting Listings case study, and the numbers are pretty amazing. We're now at over a million dollars in commissions, with a 12.2 times ROI, and it's pretty exciting to see how it all has worked out so far. We're well down the path of multiplying the investment Tony's made in that first year, and...
2019-09-141h 04Listing Agent Lifestyle - Real Estate MarketingEp089: Eelco de BoerToday on the Listing Agent Lifestyle podcast we have a great show for you because I'm speaking with my good friend Eelco de Boer. As you know, I was traveling over the summer, and while in Amsterdam for our 4th annual Breakthrough Blueprint event, we got to record our Periodic Podcast. It's a kind of 'year in marketing' review for both of us. We talked about a lot of the things that we've done over the last 12 months, compare notes, reflect on our successes, and talk about what we see for the future. ...
2019-09-091h 51Listing Agent Lifestyle - Real Estate MarketingEp088: Productively multiply your listingsToday on the Listing Agent Lifestyle podcast we're wrapping up the final installment of our summer series on 10 Money Getting Ideas for your real estate business with number nine, Multiplying Your Listings, and number 10, Becoming a Productivity Ninja. There's going to be some really great ideas here. I really work a lot on this idea of Multiplying Your Listings. If you've got listings right now and you're the only one with that listing, then you've got an opportunity that's amazing right now. You've got not just the opportunity to get that listing sold, but you've...
2019-08-2638 minListing Agent Lifestyle - Real Estate MarketingEp087: Fall in love with your prospectsToday on the Listing Agent Lifestyle podcast we're continuing our series on 10 Money Getting Ideas with one that's a little bit different - 'Fall in love with your prospects'. Now, you'll see what I mean by that because there's nothing more powerful than love as a motivator, and this idea, when you start thinking about it, 'what if you were really treating each prospect like they were the love of your life?' is kind of an interesting mindset. You'll see some of the thoughts that this leads to. Links: S...
2019-08-1832 minListing Agent Lifestyle - Real Estate MarketingEp086: Be a Market MakerToday on the Listing Agent Lifestyle podcast we're going to talk about something that you can put into action right now... literally today, and preferably every week for the rest of your career. This is the one thing that can have the lowest cost, highest yield return in your business, and we call it being a market maker. There are many opportunities available to you here, but if I could instill one habit in you, it would be to get into the Market Maker Monday habit where every week on Monday, you take a moment...
2019-08-0929 minListing Agent Lifestyle - Real Estate MarketingEp085: Set Up Listing Oil WellsToday the Listing Agent Lifestyle podcast, I'm calling in from Toronto, coming to the end of our summer adventure, and heading back to Florida on Sunday. I'm excited about this week's episode because it's a topic that's perfect timing for right now. As we come toward the end of the summer and into the fall, if you can get your ducks in a row for what we're going to talk about here, building your listing and creating oil wells to get listings that continue to pump out new listings for you, then you've got a...
2019-08-0332 minListing Agent Lifestyle - Real Estate MarketingEp084: Generate More Buyer Leads Than You Can HandleToday on the Listing Agent Lifestyle podcast we're continuing our Money Making Ideas series and we're going to be talking about an exciting topic; generating more buyer leads than you can handle. It's an interesting topic because from that abundance, from generating more buyer leads than you can handle, you'll see there are a lot of opportunities that come with it. Let's get started. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
2019-07-2735 minListing Agent Lifestyle - Real Estate MarketingEp083: Getting ReferralsToday on the Listing Agent Lifestyle I'm calling in from Toronto, on our summer adventure, and this week we're going to be talking about referrals. Referrals really are one of the highest yield, lowest cost things you can do to grow your real estate business, and in this episode we had a great discussion about all the different ways you can orchestrate them. Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
2019-07-2040 minListing Agent Lifestyle - Real Estate MarketingEp082: LeverageToday on the Listing Agent Lifestyle podcast I'm in Toronto, making my way through our world tour here, I'm back from London and Amsterdam, and we're going to continue our series on 10 money getting ideas for your real estate business. You're going to really love this episode because we're talking about a topic that can have a tremendous impact on your business. That topic... always looking for leverage. There are a lot of things we have the opportunity to do as realtors, as business owners to free you from the day to day things that...
2019-07-1247 minListing Agent Lifestyle - Real Estate MarketingEp081: Thinking BiggerToday on the Listing Agent Lifestyle podcast I'm calling in from Amsterdam, and we're going to listen to the second in our series of 10 Money Getting Ideas for your real estate business. We're going to be talking about something that can have an immediate impact on your business. Something that doesn't take that much work... Thinking Bigger. There's a lot of magic in those words, and you're going to enjoy this episode. Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a G...
2019-07-0645 minListing Agent Lifestyle - Real Estate MarketingEp080: The Best Real Estate Marketing IdeasToday on the Listing Agent Lifestyle podcast we're starting a series that will run through the summer called 10 Money Getting Ideas For Your Real Estate Business. These sessions are from a live mastermind workshop I did, and as I shared, it was on the anniversary of my 25th year being in real estate, and I was obsessed with real estate marketing. We talked about some of the most impactful ideas I've developed, discovered, and been part of over those 25 years, and you're going to really get a lot out of this series. Let's get started...
2019-06-291h 00Listing Agent Lifestyle - Real Estate MarketingEp079: Ben DauToday on the Listing Agent Lifestyle podcast we're talking with Ben Dau from Waverly, Iowa. A metropolis of 3,500 homes just outside of Waterloo. We had a great conversation about the uniqueness of working in a small market and what it means to dominate a market like that. We went through all of the elements of a Getting Listings campaign. He's just started with his first Getting Listings mailings, he's got his first leads, so we talked about how to parlay that momentum and continue to grow using some big opportunities by thinking outside of just...
2019-06-211h 04Listing Agent Lifestyle - Real Estate MarketingEp078: Alex LoutchanskiToday on the Listing Agent Lifestyle podcast we're talking with Alex Loutchanski from Toronto, where, coincidentally, I happen to be this week. We had a great conversation. Alex has focused on trying to establish a way to get listings and get repeat and referral business from his clients, and we spent the whole hour talking about those two things. We talked about what he's working on at the moment, and the most important outcome of engineering the conversation when we're communicating with both people who are going to sell their house in the next 12, 24 36 months...
2019-06-141h 07Listing Agent Lifestyle - Real Estate MarketingEp077: Michelle GarciaToday we have a very special simulcast Episode of the Listing Agent Lifestyle, and More Cheese Less Whiskers Podcasts. Now, if you've been listening to to the shows for any time, you know my two favorite things in life are marketing and real estate, and I love it when those paths cross. Today is one of those days because we've got a special guest, Michelle Garcia, from Coeur d'Alene, Idaho, and Michelle is a realtor looking to build systems around cracking into the luxury market in Coeur d'Alene. She's had some success. She...
2019-06-071h 08Listing Agent Lifestyle - Real Estate MarketingEp076: 50-Minute Focus FinderToday on the Listing Agent Lifestyle podcast we're going to talk about one of the most important elements of the Listing Agent Lifestyle… The feeling of abundant time, and we want more than just the feeling of abundant time, we want the actuality of abundant time! The number one way you're going to get the business elements of the Listing Agent Lifestyle; Getting Listings, Multiplying your Listings, Getting Referrals, Converting Leads, and Finding Buyers, implemented is by wrangling your time. People often tell me, the thing that stands in their way is that they just do...
2019-05-2052 minListing Agent Lifestyle - Real Estate MarketingEp075: Jeff JonesToday on the Listing Agent Lifestyle podcast we're talking with Jeff Jones from DeSoto county, Mississippi, just outside of Memphis. I first had a conversation with Jeff on one of our GoGoAgent coaching calls, and I love the kind of market that he is in. He’s outside of a city, the whole county is about 180,000 people and four communities, and the main one is an area called South Haven. It’s almost 60,000 people and that's where Jeff lives. We went through the Listing Agent Lifestyle elements and talked about Getting Listings, which he’s been d...
2019-05-111h 06Listing Agent Lifestyle - Real Estate MarketingEp074: The Self Milking Cow with Frank KernToday on the Listing Agent Lifestyle podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, ‘Your Next Million’. We talked about ‘the self milking cow’. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back is that they're trying to be ‘self milking’. They're trying to do it all; trying to make the milk, meaning come...
2019-05-0451 minListing Agent Lifestyle - Real Estate MarketingEp066: Eric PruittToday on the Listing Agent Lifestyle podcast we're talking with Eric Pruitt, one of my neighbors here in the sunshine state, a little further down on the waterfront areas between Jupiter and North Palm Beach in Florida. We had a really great conversation about the realtor business. Eric's been a very successful real estate agent for many years and I was fortunate enough to meet him when he came up and spent the weekend with us at our GoGoAgent academy last week. I love to see someone who is excited about new opportunities and excited...
2019-03-0153 minListing Agent Lifestyle - Real Estate MarketingEp065: Diane LightseyToday on the Listing Agent Lifestyle podcast we have an update with Diane Lightsey, who’s not only our GoGoAgent specialist working on my team here in Winter Haven, but she’s also a Realtor, acting as our secret laboratory, our development lab, running all of the programs that we have in GoGoAgent.com. We'll check in with Diane periodically for updates and progress reports so you can see how her progress actually unfolds. Today we’ve got lots of exciting updates in terms of what's going on with Getting Listings, Finding Buyers and the world's most intere...
2019-02-2259 minListing Agent Lifestyle - Real Estate MarketingEp055: Diane LightseyToday on the Listing Agent Lifestyle podcast we're talking with Diane Lightsey and this is a fun call because Diane works with me on our GoGo Agent team. She’s also a realtor and we've had her activate her license so we have a living laboratory to experiment, test, and document all of the programs that we talk about in GoGoAgent.com. We been doing this for four months and this episode, where we’re picking it up, is right where we left off with the six months to six figures progress with LJ Lewis. We're at exac...
2018-12-151h 05Listing Agent Lifestyle - Real Estate MarketingEp047: Chad PescodToday on the Listing Agent Lifestyle we're talking with Chad Pescod from Oshawa, Ontario, just outside of Toronto and it's a pretty interesting story of how Chad and I met, but I'll let Chad share that story in the podcast here. We had a great conversation. Chad is a brand new real estate agent. He's off to a great start and really getting going to establish himself in a specific area. So today we went through an entire checklist for him to build a plan and to keep things on track toward creating his listing agent lifestyle.
2018-10-191h 06Listing Agent Lifestyle - Real Estate MarketingEp042: Dan SullivanToday on the Listing Agent Lifestyle podcast we've got a special treat. I just got back from Toronto where we had our first GoGoAgent summit. We had a great two days with Brendon Burchard, JP Sears, Arlene Dickinson, and our second day was our real estate summit, where we had Dan Sullivan join us and Sally Hogshead. So what you're going to listen to today, is a conversation with Dan Sullivan that's very similar to the podcasts that we do called the Joy of Procrastination. Dan has a wonderful way of reframing procrastination as a...
2018-09-151h 15Listing Agent Lifestyle - Real Estate MarketingEp038: Siyamak SasaniOn the Listing Agent Lifestyle podcast today we're talking with Siyamak Sasani from Ottawa, Canada. We had a really great conversation, and I knew it was going to be a great conversation when it started... "Dean, I want you to treat me like a blank sheet of paper and write the plan for me"! Siyamak's a newer agent within the last couple of years. He's in a great market, he's a very personable guy and he's got lots of great business experiences. He has all the confidence in the world. He's already had some success, so he's...
2018-08-101h 14Listing Agent Lifestyle - Real Estate MarketingEp031: Attractive Lead Conversion - pt 2Today on the Listing Agent Lifestyle podcast we're going back to another live session from our GogoAgent Academy in Florida earlier this year, and we're talking more about converting leads. This has been an amazing transformation for people who really understand the value of the long-term follow-up with leads you're generating now. It's not enough just to convert the ones that are ready to go right now. The real value is in being able to maintain a relationship with the people who are going to be ready in 90 days, 6 months or 12 months. We...
2018-06-2352 minListing Agent Lifestyle - Real Estate MarketingEp028: Attractive Lead Conversion - pt 1Today on the Listing Agent Lifestyle podcast we're going to go back to our GoGoAgent Academy we held in Orlando earlier this year for a live session. We had such a great conversation, this is actually going to be a two-parter talking about converting leads. If you remember, converting leads is one of the primary elements of the Listing Agent Lifestyle and we talk about the long-term conversion value of leads. How much a bundle of a hundred leads you have today, is worth over the next 30, 60, 90 days, along with how much it's worth in one year...
2018-06-021h 03Listing Agent Lifestyle - Real Estate MarketingEp024: Converting LeadsToday on the Listing Agent Lifestyle podcast we have a live session from our GoGoAgent Academy that we did here in Florida in February, talking about converting leads. If you've noticed in the live sessions, we've been working through each of the listing agent lifestyle elements. We started by talking about the various ways to collect all the names you need, and today we're focusing on what to do with them once you have them… converting those leads. We had some great concepts and some great conversations. You’re going to get a lot...
2018-05-061h 14Listing Agent Lifestyle - Real Estate MarketingEp022: Getting ReferralsToday on the Listing Agent Lifestyle podcast we have a live session from our GoGoAgent academy, that we did here in Orlando a little earlier this year, and we're going to be talking today about element number three of the listing agent lifestyle, which is getting referrals. We had a whole discussion about how to make three things happen. What we want is every time your friends, your family, your sphere, really anybody who knows you, hears a conversation about real estate, we want them to 1) notice that conversation, 2) to think about you, and 3) we want them...
2018-04-211h 20Listing Agent Lifestyle - Real Estate MarketingEp021: Justina CourtneyToday on the Listing Agent Lifestyle podcast we're talking with Justina Courtney, from Burlington in Canada, just outside of Toronto. Justina is a newer real estate agent, coming up on a year. She's been with us at GoGoAgent since January, and has been mailing the Getting Listings program in very specific areas. She's really going all in on trying to get listings in a particular townhouse area, so we talked a little bit about the strategy behind that. She’s following a program we developed with Julie Matthews here in Winter Haven, mailing a multiple we...
2018-04-131h 05Listing Agent Lifestyle - Real Estate MarketingEp020: Multiplying your listingsToday on the Listing Agent Lifestyle podcast we've got a continuation of a segment from our GoGoAgent Academy that we held earlier this year in Orlando, and it’s the perfect follow-up to our episode with Cyndee Haydon last week. In that show we talked about listing multipliers and today we have a whole segment from the academy talking about all the things you can do to get the most out of every listing that you take. We had some great concepts and some great conversations, especially about the winning and losing stories present when we...
2018-04-071h 38Listing Agent Lifestyle - Real Estate MarketingEp019: Cyndee HaydonToday on the Listing Agent Lifestyle podcast we're talking with Cyndee Haydon from sunny Florida, and we have a really great conversation lined up. We’re talking about something that could have an immediate impact in your business. Your Listing Multiplier Index. The number of transactions per listing, that you end up creating with your marketing. Things like finding a buyer for that listing, and finding other buyers who are going to buy other homes from you, getting other listings in that neighborhood, and getting a referral from the seller. There's lots of opportunity to am...
2018-03-301h 18Listing Agent Lifestyle - Real Estate MarketingEp017: Getting ListingsI think you better pack a light snack for today's Listing Agent Lifestyle episode. It's a long one, packed with greatness! Today we have another live episode from our GoGoAgent Academy, here in Florida just a couple of weeks ago. In this session, we're focused completely on Getting Listings. We've got a mix of people in the room from people who've been running the Getting Listings program successfully for several years, to people who are just getting started, so this is going to give you a really great overview of all of the cool things...
2018-03-161h 53Listing Agent Lifestyle - Real Estate MarketingEp016: Academy MastermindA couple of weeks ago we held our GoGoAgent Academy Mastermind in Orlando. It was a really great two days, masterminding, sharing and thinking about all the elements of the Listing Agent Lifestyle we talk about here. We got to see a lot of people we've been working with over the past few years on their GoGoAgent programs, and some people I've known for over 20 years now. Some you'd recognize as guests on the Listing Agent Lifestyle podcast. So I wanted to give you an inside look at what we do at our Academy. This...
2018-03-091h 29Listing Agent Lifestyle - Real Estate MarketingEp013: Gus NystromToday on the Listing Agent Lifestyle, we're talking with Gus Nystrom, a realtor from Raleigh, North Carolina. Gus has been with us at GoGoAgent.com for some time now and he's got some really cool things he's working on. We had a really great, well-rounded conversation talking about all elements of multiplying his listings including using the getting listings program and the world's most interesting postcard in his after unit. So many opportunities to build this listing centric approach to your business. We cover a lot and you're going to really enjoy this...
2018-02-161h 07Listing Agent Lifestyle - Real Estate MarketingEp012: Kurt NilsenWelcome to the ListingAgentLifestyle.com podcast. My name is Dean Jackson and today we're talking with Kurt Nielsen, a Mortgage Broker in Clackamas, Oregon, near Portland. Kurt's been in business for several years. He works with his wife who's a real estate agent, and we've been working together for many years. Real Estate is one of my favorite things to talk about. I have so many examples, it's the perfect way to illustrate the Listing Agent Lifestyle principles we talk about here, and demonstrate how the 8-Profit Activators, the before, during, and after units all work together.
2018-02-091h 06Listing Agent Lifestyle - Real Estate MarketingEp011: Connie Schiffert & Sarah JohnsonWelcome to the Listing Agent Lifestyle Podcast my name is Dean Jackson, and today we have Connie Schiffert from Edina, Minnesota just outside of Minneapolis and her daughter Sarah. This is going to be a fun call, I’ve known Connie for almost 20 years. She been a money making website clients from the very early days, almost 16 years now, and one of the first people to start with the Getting Listings Program. She has great experience of all of the things we talk about here and has built a really nice business around her money ma...
2018-02-021h 14Listing Agent Lifestyle - Real Estate MarketingEp010: Thomas MarchWelcome to the Listing Agent Lifestyle podcast. My name's Dean Jackson and today we're going to be talking with Thomas March a realtor from Sacramento, California. We had a great conversation ranging from getting listings to converting leads and really focused on the long game compared to what many realtors think about, which is the short term ‘pounce on them’ and lead conversion approach. I think you're really going to enjoy this episode. Also today, on listingagentlifestyle.com I've posted up the new Listing Agent Lifestyle book. It's the manifesto that sets the tone for ever...
2018-01-261h 12Listing Agent Lifestyle - Real Estate MarketingEp009: Sean CorderWelcome to The Listing Agent Lifestyle Podcast. My name is Dean Jackson and today, we're talking with Sean Corder from South Carolina. Sean's been working with us since 2012. He started out with a money-making website and has built his business doing the Getting Listings program and the world's most interesting postcard. We had a great conversation about some of the ideas he can use to focus on combining the buyer side of his business with the listing getting side and looking to be more of a market-maker. He's in a very popular area with a lot of...
2018-01-191h 16Listing Agent Lifestyle - Real Estate MarketingEp008: Kenny MacCarthyHello, welcome to the listing agent Lifestyle podcast. My name's Dean Jackson and today we've got a great podcast for you. I've got Kenny MacCarthy with us from Cape Ann, just above Boston, and I thought Kenny was the perfect next guest after our episode with Zach Pasmanick last week. If you remember Zach last week was talking about how he's been doing the Getting Listings program for in town condos and how can we find all of the buyers for this market and become a market maker. Well, this is something that Kenny MacCarthy’s...
2018-01-121h 04Listing Agent Lifestyle - Real Estate MarketingEp007: Zac PasmanikHello, and welcome to the Listing Agent Lifestyle Podcast. My name is Dean Jackson, and today, I'm very excited. We have Zac Pasmanik with us. Zac is a long-time friend and a very successful real estate broker in Atlanta, Georgia. We go back almost 22 or 23 years now, and Zac's had a lot of success running our Getting Listings program in Atlanta. Today, we get to talk about that, and especially how to capitalize on all this equity that he’s built up, and we talked about some great strategies to go deep in a few of...
2018-01-051h 16Listing Agent Lifestyle - Real Estate MarketingEp006: Listing Agent Lifestyle ScoreWelcome to the Listing Agent Lifestyle Podcast. Today I want to share with you a call I had with our GoGoAgent.com members just a couple of weeks ago as we were leading into the end of the year. At this time of year, the last month of the year, things kind of slow down a little in the real estate world, and it's a good time to reflect and look at what's going on in your business going forward. We've introduced the eight elements of the Listing Agent Lifestyle over the last few episodes and on...
2017-12-2933 minListing Agent Lifestyle - Real Estate MarketingEp005: Brian KiernanWelcome to the Listing Agent Lifestyle podcast. My name is Dean Jackson. Today we’re talking with a brand new agent, Brian Kiernan from Orange, Connecticut. What's interesting about Brian is that he's actually been a GoGoAgent.com member longer than he's been a licensed realtor, but he wanted to get all of his ducks in a row, get his marketing set up, so that when he finally got his real estate license he was ready to go. We had a great conversation. He's just started setting up Getting Listings. He's mailed out his first on...
2017-12-151h 09Listing Agent Lifestyle - Real Estate MarketingEp004: Tony FabianoWelcome to The Listing Agent Lifestyle Podcast. My name is Dean Jackson and I'm excited because today we've moving on in a series focusing on your business. We started off the podcast with a series of three episodes looking at people who are a little further down the road in this listing agent lifestyle. We kicked it off with Tony Kalsi, who's just finished the four year case study to show what happens running the Getting Listings program, and how it created 11 times ROI on the investment over that time. Then we talked with Chuck Charlton, who's 12...
2017-12-081h 11Listing Agent Lifestyle - Real Estate MarketingEp003: Ron ReedWelcome to the listing agent lifestyle podcast. My name is Dean Jackson and today, we have Ron Reed with us from Madison, Wisconsin. Ron is finishing out our Getting Listings trifecta of shows that we started with Tony Kalsi and his four year case study, showing the ROI from doing Getting Listings in one neighborhood. And then Chuck Charlton who showed how continuing with the program for 10 years works out. So today we have Ron Reed who joined us just over a year ago and in that one year, he really took off. He got...
2017-12-011h 08Listing Agent Lifestyle - Real Estate MarketingEp002: Chuck CharltonHello and welcome to The Listing Agent Lifestyle podcast. My name's Dean Jackson, and today we have a podcast for you. I mean a real podcast. We went over the hour, but I think you're going to agree that this is a really great conversation. I have Chuck Charlton with me today. I first met Chuck and his beautiful wife Melissa about 12 years ago when they moved to a brand new area to start their real estate business, and I’ve been with them the whole way, working very closely setting up and helping them get started wi...
2017-11-241h 29Listing Agent Lifestyle - Real Estate MarketingEp001: Tony KalsiHello and welcome to the Listing Agent Lifestyle podcast. My name Dean Jackson and today, episode one, we've got a very exciting episode with my good friend Tony Kalsi from Toronto. We have an infographic that goes with this episode so if you want to see what's happening, go to listingagentlifestyle.com and look under episode one, there's the infographic. What you're going to be looking at is the results of a four year case study that we did with Tony Kalsi from September of 2013 to September of 2017 running a program we call Getting Listings.
2017-11-181h 04Listing Agent Lifestyle - Real Estate MarketingEp000: Dean JacksonWelcome to episode 000 of the Listing Agent Lifestyle. I'm excited to share all the great ideas we have for you over the coming months and years! Links: Show Notes GoGoAgent.com
2017-11-171h 07