Dean Millson & Sam McEwin - Podcast Details

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Brandwidth® Big Ideas on Small Business MarketingMuch Ado About Marketing Funnels What’s the deal with marketing funnels? We hear the term everywhere, but what actually is a marketing funnel? Does it have a place in a sophisticated marketing machine or should it be left to marketing bros and youtubers. Join Dean and Sam as they unpack, unravel, and dejargon the world of the marketing funnel and get the scoop on: Consumer buying funnels vs. marketing funnels -What about value ladders, are they funnels too? How AIDA fits into the equation Real-world examples from Apple and McDonald’s to show you how funnels (and fries) really work Get read...2024-10-2127 min

Brandwidth® Big Ideas on Small Business MarketingMarketing Attribution is F@#*ed! Marketing attribution f@#*ed! In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results. From the flawed multi-touch models to the rise of walled gardens like Google and Facebook, it’s time to ask: Are we focusing on the wrong metrics? Or more to the point, is the whole attribution game rigged? Would we be better off with no attribution at all than what we have today? Listen in as we unravel the mess of marketing attribution and explore what it real...2024-10-0142 min

Brandwidth® Big Ideas on Small Business MarketingDo you know your marketing influencers? How well do you know your marketing influencers? Can you tell Gary Vee quotes from Simon Sinek? These are exactly the question Sam asked Dean in this entertaining episode of the Brandwidth® podcast. Dean takes on a quiz featuring quotes from the biggest names in the biz: Gary Vee, Rory Sutherland, Mark Ritson, Byron Sharp, and more! Whether you’re a marketer, brand strategist, or just love a good laugh, this episode is packed with trivia, surprises, and who know’s you might even learn something! Ready to test your marketing knowledge? Tune in no...2024-09-2325 min

Brandwidth® Big Ideas on Small Business MarketingHow to change anyone’s mind Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less? If you’re a business owner, understanding the art of persuasion can make all the difference. But here’s the twist—it’s not always about giving more information. Sometimes, the secret lies in removing the roadblocks holding people back from saying “yes.” In this episode of the Brandwidth® podcast, Dean and Sam reveal powerful strategies from Jonah Berger’s “Catalyst: How to Change Anyone’s Mind.” Join them as they break down six pillars th...2024-09-1641 min

Brandwidth® Big Ideas on Small Business MarketingThe 60:40 Rule, but this time it’s for B2B (And it’s not 60:40) We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B? In this episode of Brandwidth®, Sam and Dean dig deep into the data, asking if the same formula holds true for B2B brands—or if it needs a serious rethink. They explore questions like: Should B2B brands flip the script on this ratio? How does demand generation and brand awareness differ for B2B? When should sales activation take priority in your strat...2024-09-0922 min

Brandwidth® Big Ideas on Small Business MarketingCreating Demand Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kellogg’s dominated the market with one bold move: they doubled down on their marketing budget when others were cutting back. But how can small businesses with limited budgets thrive during a recession? In this episode of the Brandwidth® podcast, Dean and Sam explore innovative strategies for creating demand, even when the market is slow. Tune in to find out how to generate demand and outpace your competitors! #branding #marketing #demand #business #cli...2024-09-0224 min

Brandwidth® Big Ideas on Small Business MarketingInstabrands Is your brand ready for the online-only marketplace? In this episode of the Brandwidth® Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.” The rise of these online-only brands opens doors of opportunities and profitability, but it also raises an important question: Should the branding approach for Insta Brands differ from traditional methods? Tune in now to discover the essential elements of creating and sustaining a thriving Insta Brand. #branding #marketing #onlinebusiness #InstaBrands #brandstrategy #customerexperience #unboxingexperience #MVP #ecommerce #digitalmarketing #onlinebranding #trustbuilding TimestampSummary0:30Exploring the Rise of Instagram and Onlin...2024-08-2650 min

Brandwidth® Big Ideas on Small Business MarketingIf You Go Woke, Will You Really Go Broke? Purpose-Driven or Perilous? Brands are increasingly under pressure to take a stand on social issues, known as purpose-driven branding. But high-profile cases like Bud Light, Target, and Gillette highlight the potential for significant financial loss when things go wrong. How, then, can brands support social causes without risking significant backlash and revenue loss and should truly purpose led brands even care? Tune in to Brandwidth® as Dean and Sam tackle the tricky world of purpose-driven branding: Quotes: “Nobody cares about your brand, yet. Then when you do something mildly controversial, the...2024-08-1942 min

Brandwidth® Big Ideas on Small Business MarketingThe Marketing AI Episode In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach the topic with curiosity and explore how AI can be used as a creative partner and a new creative medium. They emphasise the importance of asking the right questions and using AI to generate ideas and insights. They also discuss the potential risks and ethical considerations associated with AI. Key Takeaways: AI can be used as a creative partner and a new creative medium in branding and...2024-02-2242 min

Brandwidth® Big Ideas on Small Business MarketingShould small brands even brand and if so, how? Sam McEwin and Dean Millson discuss the importance of branding for small businesses. They explain that branding is not just for big companies, but can also be beneficial for small brands. They outline a methodology that they use to help small businesses grow and succeed. They emphasize the importance of balancing activities that drive initial consideration and brand awareness with activities that enable the brand to be found during active evaluation. They also discuss the challenges that small businesses face in branding and marketing, and provide practical strategies for success. Key Takeaways: Small brands should focus...2024-02-0150 min

Brandwidth® Big Ideas on Small Business MarketingBrand Stages – Priorities for New, Semi-Established, and Established Brands Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are experienced marketers and brand strategists who share their insights and expertise on branding and marketing topics. **Summary:**Sam and Dean discuss the different stages of brands and the priorities at each stage. They start with new brands, emphasizing the importance of focusing on product or customer experience and getting noticed. They suggest using a mix of channels to increase visibility and provide reasons for consideration. They also highlight the value of trials, reviews, and testimonials to build trust. For semi-established brands, Sam and De...2024-01-2436 min

Brandwidth® Big Ideas on Small Business MarketingThe Most Effective Types of Distinctive Assets Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are marketing and branding experts who bring their knowledge and insights to the show. Summary: Sam and Dean discuss the power of visual assets in marketing and branding. They reference a chart from Ipsos that ranks different visual assets based on their effectiveness in grabbing attention. They highlight the importance of using visual assets beyond just a brand name in ads. They also discuss the effectiveness of jingles, characters, and celebrities in advertising. They emphasize the need for distinctive visual assets that can be...2023-12-0738 min

Brandwidth® Big Ideas on Small Business MarketingThe Power of Ad Attention – Effectiveness Through Attention Time Sam McEwIn and Dean Millson discuss the importance of attention in advertising and the findings of Professor Karen Nelson Field’s research on attention. They explore the impact of attention on memory and brand recall, as well as the different channels that attract attention, such as television, catch-up TV, and mobile phones. The conversation highlights the potential of optimising ads and media plans to maximize attention and the need for a unified metric to measure attention across different channels. The discussion also touches on the effectiveness of digital TV ads and the value of print advertising. [TRANSCRIPT]...2023-11-2247 min

Brandwidth® Big Ideas on Small Business MarketingThe Decline of Jingles in Advertising. A Lost Art Rediscovered? Summary: Dean and Sam discuss the decline of jingles in advertising and the reasons behind it. Reflecting on their favourite jingles from the past and the effectiveness of these catchy tunes in creating brand recall, they uncover why jingles have become less popular in recent years and why they may potentially be making a comeback. The hosts also discuss the importance of effective advertising and the role of jingles in conveying key messages to consumers. Key Takeaways: Jingles are highly effective in creating brand recall and conveying key messages to consumers. Marketers have moved away from...2023-11-1442 min

Brandwidth® Big Ideas on Small Business MarketingEmployer Branding – Attracting and Retaining Talent in a Competitive Market Summary: In this episode of “The Brandwidth Podcast,” Dean Millson and Sam McEwin discuss the importance of employer branding in today’s competitive job market. They explain that employer branding is not a separate brand from the company brand but a different expression of it. The key to successful employer branding is understanding the target audience, creating an employee value proposition, and aligning the company’s values and behaviours with the brand. They emphasise the need for authenticity and creativity in employer branding efforts and stress the importance of involving employees. Dean and Sam also highlight the role...2023-11-0950 min

Brandwidth® Big Ideas on Small Business MarketingSlip Slop Shame: The undoing of Australia’s longest running ad campaign Summary:Sam and Dean discuss the long-lasting and memorable Australian ad campaign, Cancer Councils “Slip Slop Slap.” They analyse the recent update to the campaign, which added two more actions, “Seek” and “Slide,” and discuss how it has affected the effectiveness of the original message. Emphasising the power of the rule of threes in branding, marketing, and the importance of simplicity and clarity in messaging, they also touch on the pressure to reinvent and the need for brand guidelines to maintain consistency. Key Takeaways: The rule of threes is powerful in branding and marketing, a...2023-11-0124 min

Brandwidth® Big Ideas on Small Business MarketingHow to Brand Guideline Like a Boss In this episode of the Brandwidth podcast, Dean Millson discusses the importance of brand guidelines and how they can benefit businesses, explaining that brand guidelines are more than just visual standards and should encompass the vision, purpose, target audience, communication style, values, and visual identity of a brand. Dean emphasises the need for flexibility in brand guidelines to adapt to changing trends and media platforms, while also highlighting the importance of tailoring brand guidelines to the specific needs and capabilities of the organisation. Key Takeaways: – Brand guidelines should include the vision, purpose, target audience, communication st...2023-10-2443 min

Brandwidth® Big Ideas on Small Business MarketingDo Loyalty Programs Work? Get ready for another insightful episode of Brandwidth – ‘Big Ideas on Small Business Marketing’! In this episode, we delve into the topic of brand loyalty and loyalty programs with our knowledgeable hosts, Sam McEwin and Dean Millson. They initiate an engaging conversation by discussing the significance of providing superior service to customers in order to retain their loyalty. Throughout the episode, we refer to various studies that describe how loyalty programs may not inevitably lead to increased growth or profitability for brands. Nevertheless, these programs do contribute to physical availability and convenience for customers. We also explore the fo...2022-06-2946 min

Brandwidth® Big Ideas on Small Business MarketingIs the 95:5 rule the new 60:40 for B2B? Get ready for another insightful episode of Brandwidth – ‘Big Ideas on Small Business Marketing’! In this episode, we introduce you to the 95:5 rule and discuss key marketing strategies that can help you grow your small business. Throughout the episode, we cover topics such as why focusing too much on immediate engagement or downloads can set you up for failure, incorporating big brand thinking into your small business strategy to gain a competitive advantage, and the effectiveness of content marketing in creating connections and brand loyalty. In addition, we discuss the importance of smart objectives, understa...2022-06-0835 min

Brandwidth® Big Ideas on Small Business MarketingHow to build a B2B brand and the problem with LinkedIn Ads In this episode we discuss: Why is so much marketing literature focussed on B2C What does Jenni Romaniuk have to say about B2B? Does the law of double jeopardy matter for B2B as much as it does for B2C? Benefits of ling term brand building for B2B businesses Priming a buyer for your B2B brand In market buyers vs out of market buyers. How and where should we advertise for B2B? Is LinkedIn a dog? 2022-01-2341 min

Brandwidth® Big Ideas on Small Business MarketingWhat is the leading brand of politics in Australia In this episode we discuss: Why you don’t mess with social media influencers on social media. If not sales, what should marketing be ultimately measured by? What is the leading brand of politics in Australia? What really is “the Murdoch press” anyway? Is news media a product and if so, should they tailor that product to fit a particular market? Is politics the one true case where brand purpose makes actual sense? Resources Mentioned Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560 Dee Madigan – The H...2021-11-2651 min

Brandwidth® Big Ideas on Small Business MarketingThe 5 Best Digital Channels (that are not Facebook or Google) In this episode we discuss: The scary fact that 60% of digital advertising spend is spent with just two companies, Facebook & Google. How did Google ads evolve and why are they now dominated by big brands? Are we now seeing a golden age for new digital channels? What are the top 5 digital channels which are not owned by Facebook or Google? Resources Mentioned Taboola – https://advertise.taboola.com/drive_traffic Outbrain – https://www.outbrain.com/ Digital Out of Home – https://iabaustralia.com.au/resource/dooh-buy...2021-09-1550 min

Brandwidth® Big Ideas on Small Business MarketingCan you be strategic about word of mouth? In this episode we discuss: Word of mouth is always seen as important, but why aren’t we more strategic about it? What is a Talk Trigger? What’s the difference between a USP and a Talk Trigger? Types of Talk Triggers – Talkable Empathy, Talkable Usefulness, Talkable Generosity, Talkable Speed, Talkable Attitude Talk Trigger Criteria – Be Remarkable, Be Relevant, Be Reasonable, Be Repeatable Resources Mentioned Skip’s Kitchen – https://www.cbc.ca/radio/undertheinfluence/how-a-deck-of-cards-earns-one-restaurant-lineups-out-the-door-1.5103238 Five Guys Fries – https://www.mashed.com/228032/why-five-guys-always-gives-you-so-many-extra-fries/ Penn & Teller...2021-04-2651 min

Brandwidth® Big Ideas on Small Business MarketingMeasuring & Leveraging Cognitive Biases for Fun & Profit - The Messy Middle Pt 2 In this episode we discuss: The impact of cognitive biases on purchasing decisions What exactly are category heuristics and why do they matter? Experts vs Acquaintances who do consumers really pay attention to? Why 2 for 1 is better than 50% off, every time Stacking biases and other fun games for marketers Brand preference fragility, another dagger in the heart for poor old brand loyalty theory? Consumers don’t know why they purchase what they purchase and neither do you. Why exactly does Sam need three TVs anyway, and who the hell is Hisense? Resources Mentioned Google an...2021-01-261h 01

Brandwidth® Big Ideas on Small Business MarketingThe Job to be Done In this episode we discuss: What job are we ‘hiring’ the products we purchase to perform? The surprising truth behind milkshake purchasing behaviour A better question to ask consumers than “why” they purchased something Are two jobs to be done better than one? Why you should talk to your customers instead of talking about yourself Does something need to be ugly to be believably functional? Resources Mentioned Clayton M. Christensen, Scott Cook, and Taddy Hall – Marketing Malpractice: The Cause and the Cure – https://hbr.org/2005/12/marketing-malpractice-the-cause-and-the-cure Clayton M. Christensen, Taddy Hall...2020-12-2236 min

Brandwidth® Big Ideas on Small Business MarketingB2B Brand Strategy: Are the rules different? In this episode we discuss:Branding in the B2B space compared to B2CB2B brand strategy is important as an internal driver of organisationsHow are B2B brands built vs B2C brandsThe important role of people in B2B brandsThe role of brand purpose in B2BMarketing mix and effectiveness in B2B brandsB2B targeting ‘Emotion’ in B2B marketingInfluencing behaviour Resources MentionedProf. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560Binet & Field – The Long & the Short of It – https://www.amazon.com.au/Long-Sh...2020-11-2441 min

Brandwidth® Big Ideas on Small Business MarketingThe Messy Middle of Purchase Behaviour In this episode we discuss: The evolution of consumer buyer journey frameworks Initial consideration vs active evaluation The latest research into active evaluation What exactly is the ‘messy middle’ Exploration and evaluation loops The power of purchasing triggers Is purchase abandonment a bigger issue than cart abandonment? Behavioural biases raise their head again Resources Mentioned Decoding Decisions: The Messy Middle of Purchase Behaviour – https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf MickInsey & Company – The Consumer Journey – https://www.mckinsey.com/business-functions/marketing-and-sales/our-insight...2020-10-2756 min

Brandwidth® Big Ideas on Small Business MarketingCostly Signalling Theory and Behavioural Science in Marketing In this episode we discuss:Traditional Economic Theory vs Behavioural Economic TheoryBehavioural biases – the shortcuts our minds use to make decisions and what it means for marketersCostly Signalling Theory and examples in life and marketingWhy a brand is a costly signalLoss aversion and its roots from our evolutionSignalling in a B2B contextHeuristicsResources MentionedRichard Thaler – Nudge: Improving decisions about health, wealth and happiness- https://www.amazon.com.au/Nudge-Improving-Decisions-Health-Happiness/dp/014311526XRichard Thaler – Misbehaving: The making of behavioural economics – https://www.amazon.com.au/Misbehaving-Behavioral-Economics-Richard-Thaler/dp/039335279XRichard Shotton – The Choice...2020-09-2139 min

Brandwidth® Big Ideas on Small Business MarketingPrice Sensitivity & Brand Loyalty During a Recession In this episode we discuss:How price sensitivity & brand loyalty change during economic downturnsWhy the decisions we make as brands are amplified during times of recessionThe not so obvious market opportunity (or threat) that exists right nowThe pricing strategy discussions that all brands should be having right nowResources MentionedIPSOS – Consumers Sacrifice New Products and Usual Brands During Economic Downturn – https://www.ipsos.com/en-us/consumers-sacrifice-new-products-and-usual-brands-during-economic-downturnBetsy Bohlen, Steve Carlotti, and Liz Mihas – How the recession has changed US consumer behavior – https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/how-the...2020-06-0933 min

Brandwidth® Big Ideas on Small Business MarketingBrand Agency vs SEO Agency: Who should you turn to when designing a new website? In this episode we discuss: The conflict associated with brand design vs search engine optimisation when designing a new website. What happens when you leave your critical web design decisions to you brand agency? What happens when you leave your critical web design decisions to you SEO agency? Why Google loves long form text. Is a #1 ranking in Google worth the compromise on user experience? How exactly should you plan and run a website development project? Resources Mentioned Subscribe Itunes Stitcher Google Podcasts Deezer RSS F...2020-05-1238 min

Brandwidth® Big Ideas on Small Business MarketingHow to Create a Brand Name In this episode we discuss: Dean Millson’s tried and tested method for creating memorable brand names. The four core types of name and how they differ. Dangers of selecting a poor name. The specific process Dean uses to brainstorm and decide on a name Resources Mentioned Subscribe ItunesStitcherGoogle PodcastsDeezerRSS Feed 2020-04-2834 min

Brandwidth® Big Ideas on Small Business MarketingPerceptual Cues, Priming and the Impact on Advertising In this episode we discuss: The impact that perceptual cues have on advertising. How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their brands. How to use implicit memory to appear more attractive. And why all roads always lead back to positioning. Resources Mentioned Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560 Jonah Berger & Gráinne Fitzsimons – Dogs on the Street, Pumas on your feet: How Cues in the Environment Influence Product Evaluation and Choice – http://knowledge.wharton.upenn.edu...2020-04-1432 min

Brandwidth® Big Ideas on Small Business MarketingUnlocking Your Brand DNA In this episode we discuss: The three types of Company DNA types. How to discover your brand’s DNA. Surprising truths some brands discover when they unlock their brand DNA. How to bring a clients to tears, and make them pay for it. Resources Mentioned Andy Cunningham – Get to Aha! – https://www.cunninghamcollective.com/get-to-aha Subscribe Itunes Stitcher Google Podcasts Deezer RSS Feed 2020-03-3145 min

Brandwidth® Big Ideas on Small Business MarketingHow Not to Refresh a Brand In this episode we discuss: The dangers associated with re-branding using the example of Harvey World Travel / Hello World. When should you re-brand? Why you should proceed with caution. Why we are so easily tempted to update our assets? Resources Mentioned Where did ‘Hello World’ come from? – https://stackoverflow.com/questions/602237/where-does-hello-world-come-from Let’s Talk Branding Podcast – Jenni Romaniuk: Building Distinctive Brands – https://www.letstalkbranding.be/home/jenni Subscribe Itunes Stitcher Google Podcasts Deezer RSS Feed 2020-03-1737 min

Brandwidth® Big Ideas on Small Business MarketingBalancing Long Term and Short Term Objectives in Marketing In this episode we discuss: the dangers of focussing too much on short marketing objectives Are your short term campaigns damaging your brand equity? Can digital marketing be used to drive brand awareness How do long term factors influence short term decision making Resources Mentioned Les Binet & Peter Field – The Long & the Short of It – https://www.amazon.com.au/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X Robert B Cialdini – Influence: The Psychology of Persuasion – https://www.amazon.com.au/influence-Psychology-Robert-PhD-Cialdini/dp/006124189X/ref=asc_df_006124189X/ Subscribe Itunes 2020-02-2551 min

Brandwidth® Big Ideas on Small Business MarketingWhat's Wrong with the Way Marketing Budgets are Set? In this episode we discuss: The concept of zero-based budgeting How should budgets be set? What is the reality of how budgets are set currently? Why is it so hard to increase marketing budgets, even when results are good? Is there a more agile model for budgeting? Why marketers might need to get more serious about what they measure. Resources Mentioned Mark Ritson – Why Unilever is right to adopt zero-based budgeting – https://www.marketingweek.com/why-unilever-is-right-to-adopt-zero-based-budgeting/ Subscribe Itunes Stitcher Google Podcasts Deezer RSS Feed...2020-02-0436 min

Brandwidth® Big Ideas on Small Business MarketingBrand Values & Culture In this episode we discuss: The impact that understanding your brand can have on your organisational culture. Why brand values need to be more than some words on a wall How your values can create behaviours How to create ‘sticky statements’ that become memorable Why if you need to include the word ‘trust’ in your brand values, you might have a problem. Why you need to get to the essence of your brand values What is the right number of brand values Resources Mentioned Subscribe Itunes Stitcher Google Podcasts Dee...2020-01-1426 min

Brandwidth® Big Ideas on Small Business MarketingWhat is Customer Service? In this episode we discuss: The ban of plastic bags from supermarkets Should brands take a role in social issues?  Net neutrality and censorship We touch a little on brand purpose, but leave that for another podcast Yes we went quite off topic here! Resources Mentioned Australian Packaging Covenant – https://www.packagingcovenant.org.au/ Alex Jones / Infowars – https://www.infowars.com/ Subscribe Itunes Stitcher Google Podcasts Deezer RSS Feed 2019-12-2427 min

Brandwidth® Big Ideas on Small Business MarketingThe Cost of Fear in Marketing In this episode we discuss: Aldi’s launch into Australia Brand strategy is like insurance Content marketing & providing value Various approaches to creating content Resources Mentioned Content Inc. by Joe Pulizzi – https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X Free Writing – https://en.wikipedia.org/wiki/Free_writing Seth Godin – https://seths.blog/ Dean’s Blog – http://brandingandstrategyblog.com/ Subscribe Itunes Stitcher Google Podcasts Deezer RSS Feed 2019-12-0334 min

Brandwidth® Big Ideas on Small Business MarketingEpisode Let’s start with first principles In this episode we discuss: What is the first principle of marketing? Mental & physical availability. Digital advertising effectiveness strategies. Resources Mentioned Bob Hoffman – The Ad Contrarian – http://adcontrarian.blogspot.com/ The First Principle of Advertising (The Ad Contrarian) – http://adcontrarian.blogspot.com/2018/08/the-first-principle-of-advertising.html Advertising and the Mind of the Consumer: What works, what doesn’t and why: What Works, What Doesn’t, and Why by Max Sutherland – https://www.amazon.com.au/Advertising-Mind-Consumer-doesnt-Doesnt-ebook/dp/B003KK6GPU How Brands Grow by Byron Sharp – https://www.amazon.com.au/How-Brands-Grow...2019-11-2626 min

Brandwidth® Big Ideas on Small Business MarketingIs Your Brand Protected? Chapters 02:11 What To Look Out For When Trademarking Your Brand 06:14 What To Do When You Find Yourself in a ‘Brand Crisis’ 11:10 Made up Brand names & Invented Business Names 12:42 The Impact of Domain Name and SEO 14:42 Choosing a name for your business 20:27 Google Algorithm Changes 22:25 SEO Keyword in domain name 24:43 Jaguar – An Evocative Brand Name 2019-11-1956 min

Brandwidth® Big Ideas on Small Business MarketingThe All Important Introductory Episode Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between. In this short episode, Brandwidth hosts Dean Millson and Sam McEwin introduce themselves and concept behind the show. Resources Mentioned Sam’s Agency – bizwisdom.com.auDean’s Agency – dimarca.com.au Subscribe Itunes Stitcher Google Podcasts Deezer RSS Feed 2019-11-1909 min