Shows
The HR Tech Spotlight57 - Unlocking Total Rewards Strategies with Visier’s Sean LuitjensThe spotlight in this episode is shining on Visier Total Rewards. This solution allows teams to analyze the full scope of their total rewards program: salaries, hourly pay, bonuses, share grants, and more – giving companies the visibility needed in order to control workforce costs, ensure compliance, and solve pay-related challenges.Joining us on this episode to chat about Visier Total Rewards is general manager, Sean Luitjens.Learn more about Visier Total Rewards.Connect with Sean Luitjens on LinkedIn.Think you'd be a great guest on the show? Apply her...2025-01-1628 minThe HR Tech Spotlight56 - Transforming Employee Feedback into Action With RippleWorx's Timo SandritterIn this episode, we’re shining the spotlight on RippleWorx - a comprehensive solution that monitors and enhances organizational performance, aligning leaders and team members to foster a thriving, productive workplace. Listen into the conversation with president, Timo Sandritter, to learn how RippleWorx bridges the gap between motivation and skills, focusing on timely feedback, performance acceleration and the holistic development of employees by integrating data-driven insights and micro-learnings. Learn more about RippleWorx. Connect with Timo Sandritter on LinkedIn. Think you'd be a great guest on the show? Apply here. Want...2025-01-1022 min
Strategic Counsel by ForthRight BusinessQuick Hits: How to Build Demand with B2B Marketing with Deanna Shimota, GrowthMode MarketingB2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. How do you increase demand for your products or services through B2B marketing tactics? In this Quick Hit, we welcomed on Deanna Shimota, CEO of GrowthMode Marketing - a demand generation agency focused on driving long-term growth. Make sure to catch the full episode here2025-01-0914 min
Tech Marketing TrendsThe 3 pillars of a demand generation engine- Deanna ShimotaWhat does it take to create demand and stand out in today’s competitive markets, like HR tech?
In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth.
In this episode, Deanna breaks down:
The three pillars of demand generation: strategy, content, and distribution
How to define your Ideal Customer Profile (ICP) an...2024-12-1835 minThe HR Tech Spotlight55 - Empowering Female Employees with the Benefit of Midi Health by Joanna StroberIn this episode of the HR Tech Spotlight, we are diving into the world of benefits with a platform called Midi Health. Midi Health is the only virtual care platform focused on mid-life female health to help women employees feel strong and healthy through a critical chapter of their lives and careers.Our guest is Joanna Strober, founder and CEO of the company.Learn more about Midi Health. Connect with Joanna Strober on LinkedIn. Think you'd be a great guest on the show? Apply here.Want to learn more ab...2024-10-3115 minThe HR Tech Spotlight54 - Navigating Student Debt for Financial Freedom with Candidly's Laurel TaylorIn this episode of the HR Tech Spotlight, we’re highlighting Candidly - an AI-driven student debt and savings optimization platform that addresses the full lifecycle of education expenses and empowers employees to make simultaneous progress on paying down their student debt and building wealth.Our guest is Laurel Taylor, the CEO and co-founder of Candidly. Learn more about Candidly. Connect with Laurel Taylor on LinkedIn. Think you'd be a great guest on the show? Apply here.Want to learn more about our work at GrowthMode Marketing? Check out the...2024-10-1624 minThe HR Tech Spotlight53 - The Future of Healthcare Affordability with Paytient's Laura CavePaytient is a healthcare technology company that offers solutions to help make healthcare more affordable for employees. They are the creator and leading provider of health payment accounts. Employers offering this benefit provide employees a small interest-free line of credit they can use to pay the out-of-pocket cost of healthcare for their whole family — including pets.Joining us to dive into Paytient is Laura Cave, Chief Marketing Officer of the company.Learn more about Payment. Connect with Laura Cave on LinkedIn. Think you'd be a great guest on the show? Apply here...2024-10-0927 minThe HR Tech Spotlight52 - Enhancing Employee Engagement and Development with SkillCycle's Kristy McCann FlynnIn this installment of the HR Tech Spotlight, we feature SkillCycle, a platform that streamlines goal setting, enhances core skills, and aligns personal ambitions with organizational targets - all through innovative technology and personalized coaching to ensure continuous growth and performance improvement. Joining the show to talk about SkillCycle is co-founder and CEO of the company, Kristy McCann Flynn.Learn more about SkillCycle. Connect with Kristy McCann Flynn on LinkedIn. Think you'd be a great guest on the show? Apply here.Want to learn more about our work at Gro...2024-08-2129 minThe HR Tech Spotlight51 - Unlocking the Power of Employee Recognition with Wishlist's Skylar ElisbergIn this episode of the HR Tech Spotlight, we feature Wishlist, a rewards and recognition platform that allows organizational leaders to recognize and reward employees using a top-down recognition strategy while allowing peers to recognize each other using a peer-to-peer approach.Joining the show to talk about Wishlist is the CEO of the company, Skylar Elisberg. Learn more about Wishlist. Connect with Skylar Elisberg on LinkedIn. Think you'd be a great guest on the show? Apply here.Want to learn more about our work at GrowthMode Marketing? Check out the...2024-08-0725 minThe HR Tech Spotlight50 - Building Ethical and Inclusive Workplaces with Ethena's Roxanne PetraeusIn this episode of the HR Tech Spotlight, we focus on Ethena - an all-in-one compliance training platform that helps companies create more inclusive work cultures through content and employee relations tools. Their library of 150+ training courses spans topics like harassment prevention, anti-money laundering, and code of conduct, with a 93% approval rating from over 2 million learners.Joining the show to talk about Ethena is the CEO & Co-Founder of the company, Roxanne Petraeus.Learn more about Ethena. Connect with Roxanne Petraeus on LinkedIn. Think you'd be a great guest on the show? Ap...2024-07-3115 minThe HR Tech Spotlight49 - Transform Talent Insights into Personalized Upskilling with TalentGuard's Linda GinacDuring this installment of the HR Tech Spotlight, we focus on TalentGuard. This company provides solutions to bridge skills gaps, enhance employee engagement and retention, and deliver actionable insights from workforce data to drive organizational success.Joining the show to talk about TalentGuard is the CEO of the company, Linda Ginac.Learn more about TalentGuard. Connect with Linda Ginac on LinkedIn. Think you'd be a great guest on the show? Apply here.Want to learn more about our work at GrowthMode Marketing? Check out the website: https://growthmodemarketing.com/. 2024-07-2421 minThe HR Tech Spotlight48 - Simplifying Small Business Payroll and Team Management with Friday's Pincus SchiffIn this episode of the HR Tech Spotlight, we focus on Friday, a simple payroll and team management platform that allows small businesses with up to 50 employees to easily track employee time and process payroll.Joining me to talk about Friday is the co-founder and chief marketing officer of the company, Pincus Schiff. Learn more about Friday. Connect with Pincus Schiff on LinkedIn. Think you'd be a great guest on the show? Apply here.Want to learn more about our work at GrowthMode Marketing? Check out the website: https://grow...2024-07-1721 minThe HR Tech Spotlight47 - Managing Global Talent Mobility with Topia's Bill MastinDuring this installment of the HR Tech Spotlight, the focus is on Topia. This global talent mobility platform enables organizations to deliver mobility as part of a broader talent strategy encompassing all types of employee movement including remote and distributed workforces, business travel, and more traditional relocations and assignments.The Topia platform automates the global talent mobility process, including scenario-based planning, expat payroll, tax and immigration compliance, reporting, and more. Joining me to talk about Topia is the CEO of the company, Bill Mastin. Learn more about Topia. Connect with Bill Mas...2024-07-1229 minThe HR Tech Spotlight46 - Leveling Up Employee Development with Bundle's Kayla LebovitsThis episode of the HR Tech Spotlight features Bundle - a 1-to-1 life skills development solution that specializes in human-centered skills, designing and delivering curated content, facilitated live by experts, and driven by interactive instruction. Bundle enabled learners to not only adapt to the challenges of the modern workplace but to thrive in it, ultimately shaping a brighter future for themselves and their teams. Joining me to talk about Bundle is the founder and CEO of the company, Kayla Lebovits. Learn more about Bundle. Connect with Kayla Lebovits on LinkedIn. Think you'd...2024-07-1027 minThe HR Tech Spotlight45 - Building a Future of Work Based on Skills with Degreed's David BlakeThis episode of the HR Tech Spotlight shines a light on Degreed - a learning platform that makes it easy for companies to deliver daily learning, deep skill-building, education benefits, real-time insights and expert services, while connecting to a robust network of partners and integrations.Joining me to talk about Degreed is the Co-Founder and CEO of the company, David Blake. Learn more about Degreed. Connect with David Blake on LinkedIn. Think you'd be a great guest on the show? Apply here.Want to learn more about Deanna's work at G...2024-06-1924 minThe HR Tech Spotlight44 - HR Game-Changer: AI-Powered Employee Support with MeBeBot's Beth WhiteDuring this installment of the HR Tech Spotlight, we’re taking a look at MeBeBot, an AI Digital Employee Experience Platform that harnesses Generative and Authoritative AI to help organizations create stronger trust and engagement among employees by giving them accurate and compliant answers to their questions. By automating answers to frequently asked questions, employees get help and support, 24/7 within Slack, Teams, and via web chat. Joining me to talk about MeBeBot is the company’s Founder and CEO, Beth White. Learn more about MeBeBot. Connect with Beth White on LinkedIn. Join the E...2024-06-1229 minThe HR Tech Spotlight43 - Hiring Woes No More: Plum to the Rescue featuring Michelle MeehanDuring this episode of the HR Tech Spotlight, the focus is on Plum. Plum is a talent intelligence platform with a universal design that uses objective data to measure and match human potential to job needs, enhancing talent decisions across the employee lifecycle. Plum empowers organizations to quantify job fit, improve the quality of hires, identify potential, provide personalized career insights, and create high-performing teams from one platform.Joining me to talk about Plum is the company’s Vice President of Marketing, Michelle Meehan. Learn more about Plum. Connect with Michelle Meehan on Linke...2024-06-0520 minThe HR Tech Spotlight42 - Mellow: The Most Efficient Solution for Managing Freelancers Worldwide with Pavel ShynkarenkoThis installment of the show shines a spotlight on Mellow (formerly known as Solar Staff), an agent-of-record service with a freelance management platform that enables companies to onboard, manage, and pay contingent workers in 190 countries across the globe – ensuring your company stays compliant even in hard-to-reach regions.Joining me to talk about Mellow is founder and CEO, Pavel Shynkarenko. Learn more about Mellow. Connect with Pavel Shynkarenko on LinkedIn. Think you'd be a great guest on the show? Apply here.Want to learn more about Deanna's work at GrowthMode Mark...2024-05-2919 minThe HR Tech Spotlight41 - Revolutionizing Mentorship Through an Evidence-Based Approach with Art of Mentoring's Bijay MathewThis episode of the HR Tech Spotlight focuses on Art of Mentoring - a company combining evidence-based mentoring expertise with the latest technological innovations to enable organizations to develop impactful, scalable, and cost-effective mentoring programs. The platform uses an algorithm to match mentors with mentees and offers resources, training, and scheduled communications to ensure program success. Joining me to talk about Art of Mentoring is the Chief Revenue Officer of the company, Bijay Mathew. Learn more about Art of Mentoring. Connect with Bijay Mathew on LinkedIn. Think you'd be a great guest...2024-05-2221 minThe HR Tech Spotlight40 - The Future of Hourly Workforce Recruitment with Sprockets' AJ RichichiDuring this installment of the show, we’re spotlighting Sprockets, a technology solution designed to help employers hire and retain great hourly workers. From comprehensive virtual interviews to AI-powered sourcing campaigns, Sprockets equips businesses with the tools required to reduce turnover, slash hiring costs, and win in the tumultuous labor market.Joining me to talk about the platform is the Founder & CEO of Sprockets, AJ Richichi. Learn more about Sprockets. Connect with AJ Richichi on LinkedIn. Check out AJ’s book: Hourly: Empowering the Invisible Workforce for Shared Success Think yo...2024-05-1525 minThe HR Tech Spotlight39 - Enhancing Candidate Experience and Efficiency with KarmaCheck's Eric LyIn this episode of The HR Tech Spotlight, we’re exploring KarmaCheck - a company that has reimagined background checks with a tech-first, AI-driven approach that provides the fastest background check for employment needs. Employers and employees benefit from real-time, actionable notifications, so hiring decisions come sooner. The mobile-first background check platform is easy to access, reliable and compliant.Joining me to talk about the platform is the CEO of KarmaCheck, Eric Ly. Learn more about KarmaCheck. Connect with Eric Ly on LinkedIn. Think you'd be a great guest on the show...2024-05-0819 minThe HR Tech Spotlight38 - Navigating Employee Reimbursements with Cardata's Michael LevineDuring this installment, we’re taking a look at Cardata - a solution that provides cost-effective and accurate ways to reimburse employees for using their personal vehicles for work. Cardata’s suite includes reimbursement software, IRS-compliant tax-free programs, and business intelligence tools.Joining me to talk about the platform is the President of Cardata, Michael Levine. Learn more about Cardata. Connect with Michael Levine on LinkedIn. Think you'd be a great guest on the show? Apply here.Want to learn more about Deanna's work at GrowthMode Marketing? Check out the web...2024-05-0123 minThe HR Tech Spotlight37 - Streamlining Efficient Recruitment with Arya by Leoforce's Wade PiersonIn this episode, we’re focusing on the AI platform Arya - a technology by Leoforce that helps organizations optimize the recruitment process with capabilities to source, screen, rank, and engage higher-quality candidates. Arya goes beyond simple keyword matching, using multidimensional data points and hundreds of attributes to discover and connect with the talent most likely to succeed.Joining me to talk about the platform is the Chief Revenue Officer of Leoforce, Wade Pierson.Learn more about Arya by Leoforce. Connect with Wade Pierson on LinkedIn. Think you'd be a great gues...2024-04-2427 minThe HR Tech Spotlight36 - Redefining Background Screening with Turn Technologies' Rahier RahmanIn this installment, we spotlight Turn Technologies - a background screening platform designed for high-volume employers. With a decade of experience in HR tech, our guest Rahier Rahman, CEO and founder, explains how Turn Technologies addresses the challenges HR departments face in maintaining trust and safety in a rapid hiring environment. He also highlights Turn's specialization in cost efficiency, speed, and accuracy for industries like healthcare, logistics, and hospitality. Rahier also shares his vision for the future of background checks and offers advice for companies evaluating this type of technology.Learn more about Turn Technologies. C...2024-04-1724 minThe HR Tech Spotlight35 - Take the Guesswork Out of HR and Compliance with Mineral by Mitratech's Diane HainesDuring this episode of The HR Tech Spotlight, we’re exploring Mitratech’s Mineral platform. It's a solution that combines data, technology and human expertise to take the guesswork out of HR and compliance by translating complex HR requirements into actionable, tangible business recommendations to ensure compliance. Joining us for this episode is Diane Haines, Mitratech’s Chief Product Officer for the Mineral platform. Learn more about Mineral. Learn about Mitratech’s acquisition of Mineral here. Connect with Diane Haines on LinkedIn.Think you'd be a great guest on the show? App...2024-04-1023 minThe HR Tech Spotlight34 - Boosting Employee Performance With Bryq's Markellos DiorinosIn this installment, we are exploring Bryq, an innovative talent intelligence platform transforming the global hiring landscape. Leveraging the latest developments in I/O psychology, Bryq offers an AI-driven platform that enables HR professionals and leaders to reduce hiring costs, boost employee performance and manage talent effectively.Joining us on this episode to talk about the platform and how it helps organizations to hire the right people fast and enable existing talent to realize their full potential is Markellos Diorinos, co-founder & CEO of the company. Learn more about Byrq. Connect with Markellos on Li...2024-04-0321 minThe HR Tech Spotlight33 - Providing On-Demand Access to Earned Wages with Immediate's Matt PierceIn this episode, we are shining the spotlight on Immediate – a platform that helps businesses recruit, engage and retain employees by providing a financial wellness solution that delivers on-demand access to earned wages. It allows employees to smooth out the peaks and valleys of pay cycles by creating more consistent streams of income, breaking cycles of debt and reducing the need for predatory alternative lending sources.Joining us on this episode is Matt Pierce, the Founder & CEO at Immediate. Learn more about Immediate. Connect with Matt on LinkedIn here. Think you'd be a...2024-03-2939 minThe HR Tech Spotlight32 - Elevating HR Events with 6Connex's Luiz MartinsFor this installment of the HR Tech Spotlight, we take a look at 6Connex - an in-person, hybrid, and virtual event technology for enterprises. The product portfolio includes meetings, virtual venues, environments, learning management, and webinars. Designed for corporations in need of engaging with communities in person, virtually, or in a hybrid fashion, HR teams are using the technology to host benefit fairs, job fairs, HR staffing meetings, and more.Joining us on this episode is Luiz Martins, the CMO at 6Connex. Learn more about 6Connex. Connect with Luiz on LinkedIn here. Th...2024-03-2229 minThe HR Tech Spotlight31 - Seamless Recruiting for High Volume Hiring with Fountain's Alicia HuntDuring this episode of The HR Tech Spotlight, we focus on Fountain - an all-in-one high-volume hiring platform that empowers enterprises to find the right people through smart, fast, and seamless recruiting. Throughout the candidate journey, the platform enables companies to find, qualify and convert more applicants to accelerate high-volume hiring.Joining us on this episode is Alicia Hunt, the Vice President of Marketing at Fountain. Learn more about Fountain. Connect with Alicia on LinkedIn here. Think you'd be a great guest on the show? Apply here.Want to lea...2024-03-1515 minThe HR Tech Spotlight30 - Enhancing Productivity and Engagement of Frontline Workers with Beekeeper's Cris GrossmannIn this installment of The HR Tech Spotlight, the focus is on Beekeeper, a platform that solves the disconnect between frontline workers and their managers in the retail, hospitality, manufacturing and construction industries. Beekeeper’s mobile-first platform was designed and built for deskless employees who — despite representing 80% of the global workforce — have been chronically underserved when it comes to workplace technology. The platform serves as a centralized hub for communication, task management and workforce coordination. Joining us on this episode is Cris Grossmann, CEO at Beekeeper. Learn more about Beekeeper. Download the report: Frontline...2024-03-1125 minThe HR Tech Spotlight29 - Leveraging Labor Market Intelligence with WageScape's Cary SparrowIn this episode, we shine a spotlight on a technology platform called WageScape. This solution provides labor market intelligence with an extensive, real-time labor market data set, tracking over 24 million new jobs each month, across all industries. This includes data on hiring demand, pay levels, access to labor, and key skills requirements for over 9.8 million organizations worldwide. Joining us to talk about WageScape is CEO, Cary Sparrow. Learn more about WageScape. Connect with Cary Sparrow on LinkedIn.Think you'd be a great guest on the show? Apply here.Want to...2024-03-0122 minThe HR Tech Spotlight28 - Employment and Income Verifications that Protect Employee Data with Vault Verify's Reece NanfitoThis installment of The HR Tech Spotlight delves into Vault Verify – a technology platform to automate the process of completing verifications of employee income and employment. This technology seamlessly integrates with existing human capital management systems to provide instantaneous access to verification data, ensuring that there is no need for data to be stored off-site, which can pose security risks.The interview touches on the proprietary technology that enables Vault Verify to maintain a secure and encrypted environment for data handling and underscores the importance of safeguarding sensitive employee information against the vulnerabilities that data brokers can pr...2024-02-2332 minThe HR Tech Spotlight27 - Helping Employees Through Difficult Times with E4E Relief's Holly Welch StubbingOn this episode of The HR Tech Spotlight, we’re exploring E4E Relief – a tech-enabled service that partners with organizations to deliver financial relief to workers around the globe during times of crisis, disaster and hardship.The core of E4E Relief's success lies in its sophisticated technology platform, which is designed to handle the complexities of application processing and fund disbursement in a multitude of languages, ensuring timely and efficient aid to workers in need. Joining us to talk about E4E Relief is the President & CEO of the company, Holly Welch Stubbing. L...2024-02-1624 minThe HR Tech Spotlight26 - Supporting New Hires and Early Career Employees with Symba's Ahva SadeghiIn this week’s installment of The HR Tech Spotlight, we look at Symba - a platform for new hires and early career readiness that allows organizations to onboard, manage, and engage their talent from the moment a new employee accepts a job offer, and fast-tracks them from pre-onboarding to productivity.Symba's core mission is to clarify the often complex workforce environment for newcomers and to forge clear career trajectories, leveraging technology to do so. Joining us to talk about Symba is CEO & co-founder of the company, Ahva Sadeghi.Learn more about Symba. ...2024-02-0925 minThe HR Tech Spotlight25 - Redefining Candidate Screening with Fama's Ben MonesIn this installment of the HR Tech Spotlight, we are shining a spotlight on Fama - the world's largest social media screening company and a leader in applying AI to background screening services. Their out-of-the-box solution screens for 9 types of workplace misconduct to detect fraudulent or illegal activities and identify extreme behaviors that are detrimental to the workplace with an AI tool that searches 10,000 online sources of public data.Joining us to talk about Fama is the founder and CEO of the company, Ben Mones. Learn more about Fama. Connect with Ben Mones on L...2024-02-0224 minThe HR Tech Spotlight24 - A Holistic Employee Experience with WorkTango's Rob CatalanoDuring this episode, we shine a spotlight on WorkTango - the only employee experience platform that includes employee recognition and rewards, surveys and insights, and goals and feedback capabilities all in one holistic platform.This conversation highlights the technological challenges HR departments encounter, such as the integration of disparate systems and the need for real-time analytics to understand employee sentiment. The discussion also underscores the critical role that technology plays in fostering engaging workplaces by enabling continuous listening and personalized experiences for employees.Joining us to talk about WorkTango is the Chief Engagement Officer at...2024-01-2625 minThe HR Tech Spotlight23 - Revolutionizing Recruiting Potential with Gem's Jeff BeckhamThis episode of The HR Tech Spotlight features Gem - an innovative talent engagement platform that helps recruiting teams use data and automation to engage talent more deeply, build diverse, high-quality pipelines, and hire predictably at any scale. Through the platform, companies can automate and personalize candidate communication, unify all recruiting touchpoints into a single system, and get usable data across the entire hiring process.Our guest on this episode is Jeff Beckham, Gem’s Head of Marketing. Learn more about Gem. Connect with Jeff Beckham on LinkedIn.Think you'd b...2024-01-1921 minThe HR Tech Spotlight22 - Better Assess Developer Talent with CoderPad's Amanda RichardsonIn this episode of The HR Tech Spotlight, we discuss CoderPad. CoderPad originated as a solution to streamline the technical interviewing process by allowing candidates to write and execute code in an interactive, real-time environment. This approach simulates a more realistic coding scenario, which can help employers better gauge a developer's problem-solving and coding abilities.The platform's standout features include a collaborative interface where interviewers can observe and interact with candidates as they code, a variety of programming languages and environments to choose from, and the ability to conduct live technical interviews or take-home projects. These functionalities...2024-01-1220 minThe HR Tech Spotlight21 - Empower Your People to Reach Their Highest Potential with Betterworks' John SchneiderIn this installment of The HR Tech Spotlight, we feature Betterworks - an intelligent performance management solution that combines generative AI and data analytics to enable organizations to make smart, data-based decisions with a comprehensive solution that incorporates conversations, check-ins, feedback, employee engagement, and recognition — all accessible in the applications employees use daily. Joining us to talk about Betterworks is the CMO of the company, John Schneider. Learn more about Betterworks. Connect with John Schneider on LinkedIn.Think you'd be a great guest on the show? Apply here.Want to lea...2024-01-0522 minThe HR Tech Spotlight20 - Transforming the Recruitment Process with Humanly's Prem KumarIn this episode, we discuss Humanly.io - a conversational AI platform for high-volume professional hiring. The primary goal of this tool is to streamline the hiring process by automating time-consuming tasks, allowing recruiters to focus on more meaningful conversations with candidates. The platform's advanced features enable it to automate initial screening, saving recruiters valuable time and effort. By leveraging AI, Humanly.io can efficiently analyze resumes, assess candidate qualifications, and identify the most suitable candidates for further consideration.One of the standout features of Humanly.io is its ability help recruiters conduct virtual interviews seamlessly. From...2023-12-2924 minThe HR Tech Spotlight19 - Improving Employee Turnover with PTO Exchange's Rob WhalenIn this installment, we are spotlighting PTO Exchange - a platform that helps employees unlock the full value of unused PTO by converting it into retirement savings, student loan repayments, travel awards, community giving and more.The technology has been instrumental in reducing turnover rates within companies, while simultaneously boosting productivity levels. Joining us to talk about the company’s technology is Rob Whalen, the co-founder & CEO of PTO Exchange. Learn more about PTO Exchange. Connect with Rob on LinkedIn.Think you'd be a great guest on the show? Apply...2023-12-2225 minThe HR Tech Spotlight18 - Future-Proofing Talent: How SOLVE's Holistic Data Transforms Workforce Planning with Human Capital Management Institute's Jeff HigginsDuring this episode, we’re explore a technology platform called SOLVE. This technology, created by Human Capital Management Institute, is a predictive analytics workforce planning software that provides a workforce decision hub for transforming data from disparate HR and business systems into critical insights to drive business results.This comprehensive integration allows for a holistic view of an organization's workforce, enabling business leaders to gain valuable insights and make informed decisions. By leveraging advanced analytics, SOLVE empowers companies to accurately forecast future workforce needs, identify skill gaps, and optimize resource allocation.Joining us to talk ab...2023-12-1528 min
The Business Ownership PodcastContent Marketing Strategy - Deanna ShimotaAre you trying to generate leads but your content & marketing aren't effective? Not sure what kind of strategy to use so that you make more sales & have clients looking for you?In this episode of The Business Ownership Podcast I interviewed Deanna Shimota. Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid ma...2023-12-1140 minThe HR Tech Spotlight17 - Payroll Paradigm: Supporting Employees in 100 Countries with Neeyamo's Vivek KhannaThis episode spotlights Neeyamo - a technology-enabled global payroll and EOR solutions provider for multinational and micro-multinational corporations worldwide. Working at the intersection of business and technology, Neeyamo strives to deliver best-in-class solutions by leveraging its global presence and enterprise global payroll technology stack that powers its single global engine.One major challenge faced by payroll departments is complying with local regulations and tax laws. Neeyamo addresses this by having resources in 100 countries, ensuring compliance and providing localized support to clients.What sets the company apart is their single platform for localization. Clients can access...2023-12-0820 minThe HR Tech Spotlight16 - Revolutionizing Workforce Intelligence with Revelio Labs' Ben ZweigIn this installment, we spotlight Revelio Labs - a workforce intelligence company that unifies and enriches a comprehensive set of public employment data to create a universal HR database. Revelio Labs’ mission is to increase the sophistication of labor markets by providing clean and rich human capital data to empower businesses and investors.Through their innovative technology, Revelio Labs is reshaping the HR tech market and empowering businesses with the data they need to make informed decisions and drive success in their talent management strategies.Joining us to talk about the company and its technology is...2023-12-0122 min
The Unified Brand - Branding PodcastDemand Generation Tactics to Supercharge Your Marketing With Deanna ShimotaToday we are joined by Deanna Shimota CEO of GrowthMode Marketing and she is talking about demand generation tactics to supercharge your marketing.
Deanna's Links
Deanna's Linkedin - https://www.linkedin.com/in/deannashimota/
Deanna's X - https://twitter.com/DeannaShimota
GrowthMode Marketing - https://growthmodemarketing.com/
GrowthMode Marketing Linkedin - https://www.linkedin.com/company/growthmode-marketing/
GrowthMode Marketing YouTube - https://www.youtube.com/channel/UC6YCnQiGaieDdHPSjRKzrlg
The Demand Gen Fix Podcast - https://open.spotify.com/show/0...2023-11-3036 minThe HR Tech Spotlight15 - Making the Hiring Process More Efficient with Zeligate's Denver NaidooIn this episode, we are featuring Zeligate - a smart AI helper engineered to simplify monotonous, everyday talent recruitment tasks and empower leaders to focus on the important things that require a human touch. Zeligate learns from your team and your resources to become a part of the workforce, producing high-quality work and doing your most laborious tasks like generating job listings, evaluating resumés and calling candidates, to posting ads, and automatically emailing calendar invites.Joining us to talk about the platform is Denver Naidoo, founder and chief technology officer at Zeligate. Learn more ab...2023-11-2425 minThe HR Tech Spotlight14 - Elevating Team Performance and Organizational Success with RallyBright's Mike SweeneyThis episode spotlights RallyBright - a behavioral-science-backed software that helps businesses identify and target the hidden factors that supercharge team success. Through the platform, companies can measure and diagnose points of weakness in a team, enabling team members - as well as team leads - to understand required actions in different situations, and pinpoint the areas where they can make high-impact improvements.Joining us on this episode to talk about RallyBright is Mike Sweeney, Chief Strategy Officer of the company. Learn more about: RallyBright.Connect with Mike on LinkedIn.Think you'd...2023-11-2429 minThe HR Tech Spotlight13 - Boosting Employee Well-Being and Growth with Boon Health's Alex SimmonsIn this installment, we’re taking a look at Boon Health - a personalized, 1:1 coaching platform that is sitting at the intersection between mental health and professional development for employees - offering a personalized experience that caters to both personal and professional growth. By providing a personalized experience, Boone Health helps organizations with recruiting and retention, addressing employee stress and burnout, and offering career growth opportunities.Joining us to talk about the platform is co-founder and CEO of the company, Alex Simmons. Learn more about Boon Health: https://www.boon-health.com/.Connect with Al...2023-11-1723 min
The Business Power Hour with Deb KrierDeanna ShimotaDeanna Shimota is the CEO of GrowthMode Marketing. She made it her mission to know everything about B2B marketing and demand generation. Deanna worked exclusively in B2B marketing for over 20 years, and she's owned her own B2B marketing agency for over 7 years. Deanna used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing intending to assist other organizations to travel down this same path of success.2023-11-1659 minThe HR Tech Spotlight12 - Shaping the Future of Payroll Management with DailyPay's Gino PalozziThis episode spotlights DailyPay - a platform that aims to change the outdated bi-weekly pay cycle and provide on-demand pay solutions. By integrating with time and attendance systems and payroll systems, DailyPay allows employees to access their earnings immediately after completing a shift. This employee-sponsored benefit gives workers control and visibility over their finances, alleviating financial stress.Join us as we dig in with Gino Palozzi, Chief Marketing Officer at DailyPay, to learn more about this solution. Want to learn more about DailyPay? Check it out: https://www.dailypay.com/.Connect with Gino...2023-11-1024 minThe HR Tech Spotlight11 - Cappfinity's Innovative Approach to HR Challenges with Nicky GarceaWe're putting a spotlight on Cappfinity - a company that has taken a unique approach to talent placement. They partner with clients to help them place candidates and employees in positions where they can utilize their skills and strengths to deliver value and meet business objectives. This is achieved through a combination of unique data insights, technology, online assessments, virtual job simulations, candidate reports, talent matching, hiring, upskilling, leadership development and internal mobility solutions.Join us as we dig in on this episode with Cappfinity co-founder and President, Nicky Garcea to talk about HR industry challenges and...2023-10-2723 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingWhy demand gen matters more than lead gen W/ Deanna ShimotaDemand gen.Lead gen.What do these terms mean, what's the difference, and which is more important for B2B marketers?In this episode, Deanna Shimota, founder and CEO of Growth Mode Marketing, talks about why b2b marketers should prioritize demand gen over lead gen and what it looks like to build a high-powered demand gen engine. Check out Dianna's podcast, The Demand Gen Fix. The B2B Content Show is brought to you by Connversa, helping you create a month's worth of dif...2023-10-2626 min
Paris Talks MarketingDriving Future High-Growth with Demand Gen: Deanna Shimota's Triple-Channel Approach
While lead generation focuses on the 5% of companies currently in the market, demand generation aims to capture the other 95% that are not actively looking to buy.In this episode, Deanna Shimota discusses the three legs of a successful demand generation strategy: the website, managed channels, and third-party channels. She emphasizes creating targeted content for your ideal customer profile. Deanna highlights the importance of balancing short-term lead generation with long-term demand generation. By focusing on both, companies can drive revenue now while also building a strong foundation for future growth. 👉 Deanna Shimota is the CEO o...2023-10-2636 min
The Law of RelevancyThe Law of Relevancy with Deanna ShimotaJoin us in welcoming Deanna Shimota, CEO of , on the newest episode of the Law of Relevancy podcast! GrowthMode is a team of seasoned B2B marketers with a shared love for all things marketing. They blend the art and science of marketing to align with client goals and focus on achieving the results businesses need. Tune into this episode as Deanna helps define “demand gen marketing”, how it is different from traditional “lead gen marketing”, and why it’s important to understand how to use each of them in your business.2023-10-1739 minStrategic Counsel by ForthRight BusinessHow to Build Demand with B2B Marketing with Deanna Shimota, GrowthMode MarketingB2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. This works in your favor when you continue to focus on demand generation. But it’s easier said than done. So how do you increase demand for your products or services through B2B marketing tactics? We wanted you to learn from a true pro in the space, so we welcomed on Deanna Shimota, CEO of GrowthMode Marketing. They’re a demand generation agency focused on driving long-term growth.Do you want t...2023-10-1745 minThe HR Tech Spotlight10 - Empowering Employee Career Navigation in Large Enterprises with Gloat's Noelle BloomfieldIn this installment, we’re talking about Gloat- an agile workforce operating system that translates the world of work into the language of skills to give companies an unprecedented ability to navigate change, enable more fulfilling and equitable careers for their employees, and dismantle the silos, bureaucracy and biases that hold people and businesses back. In this conversation, we dig in with Noelle Bloomfield, Director of Global Marketing, to talk about Gloat’s mission to rethink the modern workforce, to bring startup agility to the world’s biggest enterprises, and to put employees in the best position to achie...2023-10-1327 minThe HR Tech Spotlight9 - A Better Way To Find Quality Temp Labor with Bacon Work's Hunter SebresosOn this episode, we shine a spotlight on Bacon Work - a gig-work app that connects established businesses to local gig workers. We dive in with our guest, CEO Hunter Sebresos, to discuss how Bacon has changed the way businesses find hourly workers and the way hourly workers find work. This is more than an app to find workers or a temp agency alternative; the team at Bacon took the traditional temp staffing model and created a new way for companies to fill staffing gaps through the gig economy. The platform not only helps companies with a...2023-10-0629 minThe HR Tech Spotlight8 - The All-in-One Platform for Employee Recognition, Engagement and Connection with Motivosity's Logan MalloryWe're putting a spotlight on Motivosity - an employee recognition and engagement platform that helps team members feel appreciated and connected at work.In this episode, our guest, Logan Mallory, Vice President of Marketing for Motivosity, dives into how the employee experience means different things to different people - and how the platform helps companies perfect the most important moments for every team member, no matter where they’re at in their journey. It's important to ensure the most important moments count. Because when a company is intentional about providing a great employee experience, they see incredible RO...2023-09-2924 min
Honest MarketingDeanna Shimota: Boosting Sales and Marketing with Demand GenerationThe world of marketing has changed big time in recent years. It's not just about ads anymore; it's about building strong, long-lasting relationships with customers. A key player in this change is demand generation. It's more than just getting leads; it's about sparking genuine interest in what you offer to boost sales.If you want to learn how to use this strategy for your own business, you're in for a treat with this episode. I'm joined by Deanna Shimota, the CEO of GrowthMode Marketing, and we're going to dive...2023-09-2638 minThe HR Tech Spotlight7 - Transforming Compliance & Culture with Click Boarding's Mike EhrleIn this episode, we're putting a spotlight on Click Boarding with our interview with CEO, Mike Ehrle. Click Boarding is an employee experience platform providing modern, compliant HR solutions that impact employee growth and retention. The platform aims to provide a unique and exceptional experience for new hires, while also ensuring compliance and engagement. Click Boarding helps reduce ghosting, saves HR and manager time, and increases employee engagement.Want to learn more? Check out their website: https://www.clickboarding.com/.Connect with Mike Ehrle on LinkedIn: https://www.linkedin.com/in...2023-09-2029 min
Women in B2B Marketing31: Narrowing Down Your ICP: Does Personalization Really Matter? - with Deanna Shimota, CEO of GrowthMode MarketingIn this episode of Women in B2B Marketing, host Jane Serra interviews Deanna Shimota, CEO of GrowthMode Marketing and creator of "The Demand Gen Fix" podcast. Deanna shares her 20 years of experience in B2B marketing and discusses the challenges and complexities of the field. Deanna talks through:her decision to start her own agency and the challenges of freelancingbuilding brand awareness to capture buyer interest in a crowded markettransitioning from lead generation to demand generationnarrowing down your target market to be more cost-effectivebalancing short term needs and long term growththe significance of understanding your I...2023-09-2044 minThe HR Tech Spotlight6 - Creating Human Connections for Employees with Enboarder's Andrea DumontIn this installment of The HR Tech Spotlight, we’re talking with the CMO of Enboarder, Andrea Dumont. Enboarder is on a mission to build better human connections across the employee journey. Their Human Connection Platform cuts through the noise of daily communications and elevates what matters most.From onboarding to learning, performance management, career growth and organizational change, Enboarder helps companies nurture cultures of connection and belonging where every moment matters — and every human feels seen, supported and included.Check out Enboarder's Connection Networking Game: https://enboarder.com//6000-human-connections-video/To learn more abou...2023-09-1616 min
ABM Done Right - A Personal ABM PodcastBuilding a Demand Gen and ABM Powerhouse Featuring Deanna ShimotaSend us a textDespite marketers saying that spray and pray is dead, it is alive and kicking -- just in a different form as it's more targeted. Teams are still spraying messages and content out to their ICP hoping that it sticks instead of aligning with future and existing customers. There is no differentiation between a targeted demand gen motion and an ABM motion. Deanna Shimota joins Kristina Jaramillo and Eric Gruber on this ABM Done Right Podcast to discuss:The difference between ABM and demand genHow the two functions s...2023-09-1551 minThe HR Tech Spotlight5 - Caring for Your Team with Employee-Centric Benefits with Fringe's Jordan PeaceIn this episode, we're shining a spotlight on Fringe - the world’s first well-being marketplace for lifestyle benefits, recognition, stipends and more. We dig in with CEO, Jordan Peace, to talk about the customizable benefits marketplace that empowers employees to select services from over 450 vendors. Companies that offer Fringe products let employees choose personalized unique benefits packages focused on daily needs - including options such as Instacart, Uber, Spotify, airbnb and so much more. Want to learn more? Check out Fringe.Get to know Jordan on LinkedIn.Think you'd be a...2023-09-0134 minThe HR Tech Spotlight4 - Enhancing Communication Between Employees with Humantelligence's Juan BetancourtWe're putting a spotlight on Humantelligence - a people-centric, remote-first company that values the diversity of thought each person brings to the team. In this episode we talk to Juan Betancourt, CEO to look at how Humantelligence helps people connect, communicate, and collaborate more effectively. This team collaboration solution provides personalized insights into the communication tools organizations use every day - empowering employees with the kind of insights and tools that enable more effective collaboration and continuous self-development. Learn more about Humantelligence.Connect with Juan on LinkedIn.Think you'd be a great guest...2023-08-2534 min
Jonny Ross Fractional CMO#78 Unlocking B2B Success: Demand Generation with Deanna Shimota 🚀🎙️ Dive into the world of B2B marketing with Deanna Shimota, the CEO of GrowthMode Marketing and a true B2B marketing maestro! In this episode of "Jonny Ross Fractional CMO", we're peeling back the layers of demand generation, content marketing, and more. 🔍 What you'll discover:- The real difference between demand generation and lead generation.- Common mistakes businesses are making in their marketing strategies.- How B2B buying behaviors are evolving and how to stay ahead.- Crafting a winning demand generation strategy.- Avoiding...2023-08-2232 minThe HR Tech Spotlight3 - The Power of People-Centric Performance Management with Engagedly's Sri ChellappaThis episode spotlights Engagedly. We interview CEO and Co-Founder, Sri Chellappa. Engagedly's mission is to improve employee engagement by making the workplace fun and motivating. With the Engagedly platform, organizations can align and motivate their workforce.Engagedly is not just software; it's a solution for building a high-performance culture where employees feel fulfilled and engaged. It provides a suite of tools for performance management, goal setting, career development and team engagement. The aim is to create a sense of purpose, belonging and growth for employees, ultimately driving engagement and productivity.To Learn More: ...2023-08-1832 min
Delivering Marketing JoyDMJ Ep #456 with Deanna Shimota (Don't Just Do Random Acts of Marketing)On this episode of Delivering #MarketingJoy, Deanna Shimota talks about the difference between Demand Generation and Lead Generation and why you should NOT be doing Random Acts of Marketing! Watch now!2023-08-1625 minThe HR Tech Spotlight2 - Revolutionizing Healthcare Benefits with an AI Personal Health Assistant with Healthee's Guy BenjaminYour host, Deanna Shimota, talks with the Co-Founder and Co-CEO of Healthee, Guy Benjamin. Healthee is here to make confusing, inaccessible, expensive healthcare a thing of the past. They build tech that helps people reach their full health potential. They believe everyone, everywhere deserves access to high-quality, affordable healthcare. This starts with benefits people can understand and actually use—without stressing over coverage, skipping necessary treatment, or overspending on healthcare.Healthee’s AI-powered platform answers employee healthcare questions in seconds, saving HR teams hours per week while multiplying employee health and happiness.To learn more about...2023-08-1426 min
Tea Time With Tech Marketing Leaders#135: Deanna Shimota- Transform your digital footprint into a powerful SDRJoin us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets customers where they are and ensures they're informed before talking to sales. Sign, sealed, delivered success!2023-08-1459 min
Tea Time With Tech Marketing Leaders#135: Deanna Shimota- Transform your digital footprint into a powerful SDRJoin us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets customers where they are and ensures they're informed before talking to sales. Sign, sealed, delivered success!2023-08-1459 min
Elite Expert Insider PodcastBeyond Marketing Basics: Exploring Demand Generation with Deanna ShimotaJenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Deanna Shimota about mastering B2B and B2C marketing with a focus on demand generation and content automation. What You’ll Learn In This Episode: How to create a digital footprint. How to manage your media channels. How to implement demand generation. Quotes: "The way I look at it, lead generation and demand generation are actually very different marketing strategies. With lead generation, your marketing programs are only focusing on capturing the companies that are in market to buy right now. Dema...2023-08-0924 minThe HR Tech Spotlight1 - A Podcast Platform Celebrating Growing HR Tech Innovators with GrowthMode Marketing's Deanna ShimotaIn the inaugural episode of The HR Tech Spotlight, Josh Elledge of UpMyInfluence speaks with the creator and host of the show, Deanna Shimota. Deanna shares that the idea behind this podcast is to celebrate innovative HR tech companies and give them a platform to stand out and share their solutions to a broad audience of entrepreneurs who are looking for them. If you and your company offer an HR tech solution, consider applying to be a guest on the show! Want to learn more about Deanna's work? Check out GrowthMode Marketing HERE. ...2023-08-0413 min
The Marketing StirDeanna Shimota (GrowthMode Marketing) - Get Really HyperfocusedDeanna Shimota, the CEO of GrowthMode Marketing, chats with us about how to help clients get hyperfocused on who their audience is, and create content that resonates with them as well.2023-08-0136 min
Multiply Your Success with Dr. Tom DuFore161. What is Demand Generation?—Deanna Shimota, President, GrowthMode MarketingHow many contacts do you think it takes to reach a B2B prospect? Any guesses? Maybe 3, 5, or 10? That’s what I thought too. According to our guest today, it takes an average of 66 touches to connect with a B2B prospect! Our guest Deanna Shimota, and she shares with us what the differences are between lead generation and demand generation and some interesting marketing facts. TODAY'S WIN-WIN:Lack of patience is a growth killer.LINKS FROM THE EPISODE:You can visit our guest's website at...2023-07-1021 min
B2B Marketers on a MissionHow to Leverage Demand Generation for Better ResultsDeanna Shimota (CEO, GrowthMode Marketing) on how B2B companies can utilize demand generation to yield better marketing results. In our discussion, Deanna talks about how the way B2B prospects buy has changed and the importance of having a deep understanding of customers as well as their buyers’ journeys.2023-06-2244 min
The Demand Gen Fix by GrowthMode MarketingLead generation vs. demand generation: What's the difference?Lead generation and demand generation. These terms basically mean the same thing, right? Wrong. In a recent guest appearance on The Thoughtful Entrepreneur podcast, GrowthMode Marketing’s CEO, Deanna Shimota, sheds light on the crucial differences between these marketing strategies, debunking the misconception that they are interchangeable terms. The conversation highlights some of the limitations of relying solely on lead generation, leading with reactive marketing efforts and an endless chase for short-term revenue goals. Listen in for tips on how to balance your lead generation efforts with a transition to a dema...2023-06-0918 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaClosing the Gap Between Marketing and Sales with Deanna Shimota | Marketing Expedition PodcastDeanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.00:00 - 00:26 “Really think about how do you build...2023-06-0845 min
B2B Digital Marketer469 Deanna Shimota - 5 Reasons Demand Generation FailsIn this episode of \"5 Reasons Demand Generation Fails,\" our guest Deanna Shimota shakes up the old idea that low-quality leads are worth your time. She points out that many marketers choose quantity over quality, wasting time on leads that aren\'t likely to buy. Instead, Deanna argues that businesses should focus on high-quality leads to grow their sales. She also talks about the ins and outs of marketing, reminding us that good things take time and that it\'s important to set long-term goals. She gives helpful advice on how to make a strong online p...2023-05-2546 min
The Small But Mighty Marketing PodcastB2B Demand Generation or Lead Generation in 2023? Ep 40 W/ Deanna ShimotaSend us a textRevamp your demand generation strategy with Deanna Shimota, CEO of GrowthMode Marketing. Learn how to map customer journeys, create behavioral campaigns and more. Discover the difference between demand and lead gen. Tune in to How I Work and boost sales with expert insights.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today...2023-05-1228 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthEnsuring Long-Term Growth With Demand Generation with Deanna Shimota at GrowthMode MarketingOn this episode, Deanna Shimota, CEO at GrowthMode Marketing, provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth.Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers who aren’t in the market yet. When they are ready to buy, they will have already made the decision, making the sales cycle more effective.Deanna talks extensively about the impo...2023-05-0240 min
Marketing Mistakes (And How To Avoid Them)Gain An Edge On The Competition Through Content MarketingIn this episode, Stacy and Deanna talk about how B2B companies can drive sales through content marketing.
Check here for the show notes
About Deanna Shimota:
Deanna is the CEO of GrowthMode Marketing, a B2B marketing specialist agency that focuses on demand generation and contentmarketing. With 22 years of marketing expertise, Deanna now helps businesses understand how to turn on inbound marketing, where your sales prospects are already familiar with you –and know where to find you.
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Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/me...2023-04-0436 min
Not Another Marketing PodcastA demand generation masterclass with Deanna ShimotaThis week on Not Another Marketing Podcast I'm thrilled to have Deanna Shimota, the CEO of GrowthMode Marketing and the host of The Demand Gen Fix Podcast join me. Get ready for a Demand Generation masterclass.2023-04-0300 min
The Thoughtful Entrepreneur1502 - Breaking Through The Cluttered Market with GrowthMode Marketing's Deanna ShimotaIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of GrowthMode Marketing, Deanna Shimota.Deanna Shimota is the CEO of GrowthMode Marketing, a B2B marketing agency that helps companies achieve growth through marketing strategies and programs. Deanna has over 20 years of progressive marketing management experience and has built marketing functions and departments from scratch at multiple organizations. She has a Bachelor's Degree from the University of Wisconsin-River Falls and a Master's Degree in marketing and communications from Metropolitan State University.Deanna is known for her innovative thinking, strategic...2023-04-0121 minThe Demand Gen Fix by GrowthMode MarketingBuilding a demand generation engine: The strategyTo build an effective demand generation engine, you’ve got to start with the strategy. This is the compass that provides direction to ensure your marketing is impactful and drives growth for your organization. But many marketers want to skip over the strategy and go straight to execution. That is a mistake. The strategy elements are critical to ensuring your execution is hyper-focused on the right audience, the right story and the right channels so you can get maximum traction. The strategy includes:· Identifying your ideal customer profile· Def...2023-03-1626 minThe Demand Gen Fix by GrowthMode MarketingThe anatomy of a demand generation engineIf your organization’s priority is high growth, this episode is for you! A strong demand generation engine that is continually fueled is key to creating a catalyst for growth. But what exactly goes into that demand generation engine? There are primary three pillars to build out: Strategy - the map to achieve growthContent - the fuel to your engineDistribution - the wheels that travel In this episode, we walk you through the steps and considerations to building your engine to fire on all cylinders so you can drive more inbound and higher qualit...2023-03-0926 minThe Demand Gen Fix by GrowthMode MarketingDefining your ideal customer profile: What is the process?The success of a demand generation engine depends on the many parts that make it run. In this episode, we focus on the first step to building your engine – the ideal customer profile.An ideal customer profile is different than a buyer persona. It defines companies that are the best fit for your products and services. It focuses on key characteristics of an organization, major buying triggers and other things that indicate they are an ideal fit for your solution. If you’ve done your homework and created a good one, you’ll know exactly what ty...2023-03-0233 minThe Demand Gen Fix by GrowthMode MarketingWelcome to The Demand Gen FixB2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation – a strategy that caters to the way buyer’s actually want to buy. Join us every week for interesting conversations around how to create a catalyst for growth by building your company’s demand generation engine.This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush those revenue goals.The Demand Gen Fix is...2023-02-2801 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World912: Demand Generation and Growth Mode Marketing: Achieve Your Growth Goals and Crush Your Revenue Targets with Deanna ShimotaIf you've never heard the term "B2B," you might be wondering what it means. B2B stands for business-to-business. It's a commercial environment and a complex ecosystem with several buyers, multiple touchpoints, and long sales cycles. To be successful, you must first understand your business, its distinctiveness, and its vision. What's better is if there is someone who can help you with your growth mission and practice demand generation.
In this episode, we have Deanna Shimota, the CEO of GrowthMode Marketing. Her company blends the art and science of marketing to align with client goals and focus on achieving t...2023-02-2829 minMarketer of the Day with Robert Plank912: Demand Generation and Growth Mode Marketing: Achieve Your Growth Goals and Crush Your Revenue Targets with Deanna ShimotaIf you've never heard the term "B2B," you might be wondering what it means. B2B stands for business-to-business. It's a commercial environment and a complex ecosystem with several buyers, multiple touchpoints, and long sales cycles. To be successful, you must first understand your business, its distinctiveness, and its vision. What's better is if there is […]
The post 912: Demand Generation and Growth Mode Marketing: Achieve Your Growth Goals and Crush Your Revenue Targets with Deanna Shimota first appeared on Marketer of the Day with Robert Plank.2023-02-2829 minThe Demand Gen Fix by GrowthMode MarketingStand out in the crowd with a unique point of viewA unique point of view is the story you tell in the market to drive awareness, build trust and ultimately build demand for your products and services. It is about finding an angle that your company can stand behind – that is different than what prospects are hearing from competitors.You are not necessarily re-inventing the wheel. It is likely that the thoughts for a unique point of view already lives in the minds of your team. The key is to dig deep and find the story that will resonate with your ideal customer profile. Check out...2023-02-2323 minThe Demand Gen Fix by GrowthMode MarketingThe multiplier effect: Slice and dice your content to get more mileageIs your company’s digital footprint your best salesperson? If you can't resoundingly say yes, then you've got work to do. Marketing content is a very critical component to building a strong demand generation engine. The challenge is it takes a lot of work to build out a large content library. In this episode of the The Demand Gen Fix podcast, we get into how you can slice and dice your content so you can get more mileage out of it to ultimately drive your reach and generate more sales for your organization. It’s called the multi...2023-02-1022 minThe Demand Gen Fix by GrowthMode MarketingYour biggest threat: Random acts of marketingRandom acts of marketing. It’s a real problem. And as marketers, we’re all guilty of it at some level. From creating content just for the sake of content to not giving programs enough time before we ditch the effort and move on to the next tactic, random acts of marketing will drain your resources. This busy work that doesn’t have focus and a real intent behind it adds up over time to an ineffective marketing effort.Like everything in your organization, your marketing should be tied back to your company goal. It has to be int...2023-02-0936 min
More Perfect MarketingThe One About B2B Demand Generation (with Deanna Shimota)In the small business world, there's a lot of talk about "lead generation." But as you move into the world of bigger organizations and enterprise business you are likely to encounter more of a focus on "demand generation."
The term may be reasonably new, but the foundational elements behind it are not. In fact, much of what makes up demand generation is perfectly suited for the way consumers (both individuals and business-buyers) prefer to shop and buy.
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about...2023-02-0835 min
The Digital Agency Growth PodcastDeanna Shimota on B2B Demand GenerationA unique point of view is essential to hooking your audience and getting new clients. This week, episode 168 of The Digital Agency Growth Podcast is about B2B Demand Generation.Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Deanna Shimota shares the importance of finding your definitive point of view and actionable steps you can take right now to develop a demand generation strategy tailored to your B2B business. Deanna Shimota is the CEO of Gr...2023-02-0850 minThe Demand Gen Fix by GrowthMode MarketingWhy narrowing down audience focus will expand your reachFor every product and service, there’s an addressable market that could all be potential buyers. So how do you rope them all in? The easy answer is, you don’t! On today’s episode of The Demand Gen Fix, we’re talking about why it’s important to really narrow down who you’re marketing to in order to expand the reach you have. The more focused your audience, the more you can tailor your message to stand out from the crowd.Putting yourself in your buyers’ shoes can help you see that people are looking for someone wh...2023-01-2526 min