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Debbie Oster

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Nurture Small Business
Nurture Small BusinessWhen Marketing Money Disappears It's Time for Real StrategyMany small business owners have experienced pouring money into campaigns that simply don’t connect with their audience and just don't bring in results. In our latest episode, we're joined by Debbie Oster, a brand and marketing strategist who helps businesses transform those scattered efforts into a focused plan, tailored to their customers.    If you are a small business owner who's overwhelmed by marketing options and unsure where to invest your resources, you'll want to listen. Together, we explore why a solid strategy is the foundation of effective marketing and how to move beyond random tactics. We also...
2025-05-2228 minBeyond the Table Podcast
Beyond the Table PodcastThe Art of Networking 1,2,3 Series: Maximizing Your Networking PotentialSend us a textIn the first part of Women Beyond the Table's three-part series, The Art of Networking 1,2,3, host Meg King delves into the essential skills and strategies of networking, particularly for women. Meg is joined by seasoned networkers Debbie Oster, Tracy Poizner, and Tammy Cohen. The discussion highlights the importance of building genuine relationships, changing the mindset around networking, and the significance of community. The speakers share their insights on effective conversation starters, the role of networking in marketing, and how to maximize returns from networking efforts. The conversation emphasizes that networking is a...
2025-01-0935 minThe Donna Drake Show
The Donna Drake ShowWhen You Put Love Out In The World It Travels, And It Can Touch People And Reach People In Ways That We Never Even Expected with Linda Perry - #143Harlan Friedman attends the Tribec Film Festival and  speaks to Producer Rachel Greenwald, Director Haley Watson and Executive Producer Ben Proudfoot about their film Motorcycle Mary.Donna chats with Michael Colacci, Personal Injury and Criminal Defense Attorney. Michael trained in the largest personal injury law firm in Central New Jersey and has continued to hone his practice on personal injury and criminal defense cases.  His focus at Colacci Law Firm is to advocate for a limited number of clients and guarantee that each one of them receives the highest level of legal representation. Don...
2024-11-1149 minBeyond the Table Podcast
Beyond the Table PodcastMarketing On The EdgeSend us a text Women are not only breaking through the glass ceiling but also reshaping the entire structure of entrepreneurship.  Women Beyond the Table (WBTT) is  beyond a network, it is a community dedicated to accelerating professional success and personal growth.  Meet Beyond the Table Podcast our hosts, Tammy Cohen, and Caryn Baruch.  In this episode, our guest, Debbie Oster Cofounder & CMO of Entrepreneur’s Edge marketing firm, breaks down the difference between a marketing strategy and a marketing plan for small businesses. She highlights the importance of having both to avoid in...
2024-08-0833 minLife Intended
Life IntendedLife After Loss: Debbie Oster on Finding Strength and Creating a Thriving BusinessIn this episode, host Kelly Berry sits down with Debbie Oster to explore her remarkable journey from experiencing profound personal losses to establishing a thriving business as a fractional CMO. Debbie shares her story of resilience, personal growth, and the transformative power of finding purpose after tragedy. Listeners will gain insights into how Debbie navigated through her grief and turned it into a driving force for her entrepreneurial success.Additionally, Debbie talks about the shift in relationships that occurred after experiencing loss. She shares her experience of reconnecting with her family and starting new traditions after the...
2024-06-0445 minSweat Success
Sweat SuccessEp. 50 Ride the AI Wave with Debbie Oster: Unlock SEO Secrets for GYMs with Small Budgets🚨👉👉DOWNLOAD FREE SEO GUIDE HERE Paying for simple ads on social media is not going to cut it, we promise you. That's why we wanted to have a simple but very valuable chat with an expert in this field, and we are so glad we did.Meet Debbie,  CEO and Founder of Entrepreneurs Edge ; one of the greatest marketing professionals you've ever heard on a podcast!Have you ever felt discouraged because you felt you were competing with huge enterprises, or questioned yourself if you needed an SEO expert or marketing specialist? Do...
2024-04-0444 minThe Edge Effect: A Marketing Podcast
The Edge Effect: A Marketing PodcastBreaking Through Revenue Ceilings with Debbie OsterIn this episode of The Edge Effect, host Caroline Crawford was joined by Debbie Oster, co-founder of Entrepreneur's Edge, shares her journey from being an English lit teacher to becoming a marketing expert. She emphasizes the importance of having a strong marketing foundation for small businesses that have hit a revenue ceiling. Debbie discusses the key elements of marketing, such as being strategic, creative, and analytical. She highlights the need for a comprehensive marketing strategy before diving into specific tactics like social media and paid ads. Debbie also stresses the significance of branding as...
2024-03-0645 minThe OHmazing Podcast
The OHmazing Podcast14 - Debbie Oster - Entrepreneur's Edge - OE - The ListDebbie Oster from the Entrepreneur's Edge joins me on the Pod to discuss Marketing strategy and provides some incredible insight on what you can and should do to build business  Particularly she provides a detailed plan on what you can do right now even if you don't have a budget. This might be a game changer for your business. Check in and see.  Thank you to all the continued support from our listeners! Join and participate in our groups where our mission is to ‘Supp...
2023-12-1258 minNurture Small Business
Nurture Small BusinessHow Social Proof Lends Credibility to Your Online PresenceWhat is social proof? Do your reviews affirm that you are a legitimate business that provides excellent goods and services? What about third-party reviews such as Google Reviews, Trust Pilot, or Clutch? Your reviews must create proof, which leads to trust, and is a part of your marketing engine. But your reviews are only a small piece of your Total Online Presence. Your reviews, social profiles, competitors, and website are major items that also go into your Total Online Presence.  In steps Debbie Oster of Entrepreneur’s Edge, who helps small businesses develop their marketing strategy. She bre...
2023-08-2122 minFitness Business Podcast: Leadership, Innovation, and Profit
Fitness Business Podcast: Leadership, Innovation, and ProfitCut Out the Guesswork: Strategies to Avoid Random Acts of Marketing with Debbie OsterR.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to have a marketing strategy. 
2023-04-2528 minThe Fitness Business Podcast
The Fitness Business PodcastCut Out the Guesswork: Strategies to Avoid Random Acts of Marketing with Debbie OsterR.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to have a marketing strategy. 
2023-04-2528 minPsychologists Off the Clock
Psychologists Off the ClockBonus Episode: Positive Working Parenthood with Cara GoodwinWelcome to this exciting bonus episode where POTC co-host Yael Schonbrun joins the incredible Child Psychologist, Cara Goodwin, for an empowering conversation exploring the artful science of working parenthood on Cara’s podcast, The Parenting Translator.Discover how to use parenting science to guide healthy choices and transform guilt into a powerful tool that aligns with your core values. You'll also gain insights into developing self-compassion and cultivating a growth mindset. Get ready to be inspired to take your parenting journey to the next level. Don't miss this incredible opportunity to learn and grow!Listen an...
2023-04-2033 minPsychologists Off the Clock
Psychologists Off the ClockBonus Episode: Positive Working Parenthood with Cara GoodwinWelcome to this exciting bonus episode where POTC co-host Yael Schonbrun joins the incredible Child Psychologist, Cara Goodwin, for an empowering conversation exploring the artful science of working parenthood on Cara’s podcast, The Parenting Translator.Discover how to use parenting science to guide healthy choices and transform guilt into a powerful tool that aligns with your core values. You'll also gain insights into developing self-compassion and cultivating a growth mindset. Get ready to be inspired to take your parenting journey to the next level. Don't miss this incredible opportunity to learn and grow!Listen an...
2023-04-2033 minFitness Business Freedom
Fitness Business Freedom[ Debbie Oster ] How A Gym Owner Should Be Looking At MarketingMarketing is an essential business function. And in this episode, Debbie Oster, Cofounder of Entrepreneur's Edge and the Fractional CMO for multiple small businesses, explains how gym owners should be looking at their marketing.As you grow and scale your fitness business it becomes more important to identify roles and put the right people in those roles.  In this conversation, Debbie she breaks down exactly what a fractional CMO is and how to leverage a position like this to keep advancing your business forward without losing sight of the future vision.  To en...
2022-10-0643 minPsychologists Off the Clock
Psychologists Off the Clock254. Cultivating Compassion for a Lasting Connection with Michaela ThomasIt’s incredibly easy (and completely normal) to become caught in the heat of the moment and lash out when arguing with our partners. However, it’s not always the most functional behavior, and it almost never aligns with our values. Michaela Thomas, author of The Lasting Connection, is a clinical psychologist who has centered her career around helping women develop love and compassion for themselves and their partners. On this episode of POTC, Jill and Michaela discuss the key elements to building lasting connections and provide evidence-based strategies for incorporating them into your relationships. Listen in to this epis...
2022-06-0859 minPsychologists Off the Clock
Psychologists Off the Clock254. Cultivating Compassion for a Lasting Connection with Michaela ThomasIt’s incredibly easy (and completely normal) to become caught in the heat of the moment and lash out when arguing with our partners. However, it’s not always the most functional behavior, and it almost never aligns with our values. Michaela Thomas, author of The Lasting Connection, is a clinical psychologist who has centered her career around helping women develop love and compassion for themselves and their partners. On this episode of POTC, Jill and Michaela discuss the key elements to building lasting connections and provide evidence-based strategies for incorporating them into your relationships. Listen in to this epis...
2022-06-0859 minPsychologists Off the Clock
Psychologists Off the Clock245. Family Firm with Emily OsterDr. Emily Oster, author of The Family Firm, Expecting Better and Cribsheet, has dedicated her career to discovering the hard, data-backed truths about parenting strategies. In this episode of POTC, she delivers some of those parenting truths to you. Emily then delights Yael by going beyond the world of data-driven parenting to discuss how to ask good questions in complicated parts of life (and how to answer them!). Emily also shares tools for gathering good information from the media—even if you aren't someone with a science background. Join the conversation as Yael and Emily discuss The Family Firm an...
2022-04-061h 00Psychologists Off the Clock
Psychologists Off the Clock245. Family Firm with Emily OsterDr. Emily Oster, author of The Family Firm, Expecting Better and Cribsheet, has dedicated her career to discovering the hard, data-backed truths about parenting strategies. In this episode of POTC, she delivers some of those parenting truths to you. Emily then delights Yael by going beyond the world of data-driven parenting to discuss how to ask good questions in complicated parts of life (and how to answer them!). Emily also shares tools for gathering good information from the media—even if you aren't someone with a science background. Join the conversation as Yael and Emily discuss The Family Firm an...
2022-04-061h 00Psychologists Off the Clock
Psychologists Off the Clock174. How to Work and Parent Mindfully with Lori Mihalich-LevinWorking parenthood is hard, and even the most Instagram-perfect parents and professionals have their fair share of tears, overwhelm, guilt, and anxiety. Though there are no simple solutions, learning how to work and parent more mindfully can help you build greater success and have more joy. Join our conversation with Lori Mihalich-Levin, author of Back to Work After Baby: How to Plan and Navigate a Mindful Return from Maternity Leave, founder of Mindful Return, and Working Mother Magazine's “working mama guru.” Lori talks with co-host Yael about the ins and outs of mindful working parenthood. When you tune in, you'l...
2020-12-0256 minPsychologists Off the Clock
Psychologists Off the Clock174. How to Work and Parent Mindfully with Lori Mihalich-LevinWorking parenthood is hard, and even the most Instagram-perfect parents and professionals have their fair share of tears, overwhelm, guilt, and anxiety. Though there are no simple solutions, learning how to work and parent more mindfully can help you build greater success and have more joy. Join our conversation with Lori Mihalich-Levin, author of Back to Work After Baby: How to Plan and Navigate a Mindful Return from Maternity Leave, founder of Mindful Return, and Working Mother Magazine's “working mama guru.” Lori talks with co-host Yael about the ins and outs of mindful working parenthood. When you tune in, you'l...
2020-12-0256 minPsychologists Off the Clock
Psychologists Off the Clock104. You’re Doing It Wrong with Bethany Johnson and Margaret QuinlanJoin us for a journey through the fascinating history of motherhood, media, and medical expertise! Yael interviews professors Bethany Johnson and Margaret Quinlan about the causes and consequences of medicalizing pregnancy and childbirth, and how technology and culture have long created a message that mothers are doing it all wrong. Learn why we need to change that message, and how we can. In this episode, we explore the following questions: How have different forms of mothering expertise grown over history, and how has that development impacted women’s experience in mothering? What are some of the ways that social media pr...
2019-09-1352 minPsychologists Off the Clock
Psychologists Off the Clock104. You’re Doing It Wrong with Bethany Johnson and Margaret QuinlanJoin us for a journey through the fascinating history of motherhood, media, and medical expertise! Yael interviews professors Bethany Johnson and Margaret Quinlan about the causes and consequences of medicalizing pregnancy and childbirth, and how technology and culture have long created a message that mothers are doing it all wrong. Learn why we need to change that message, and how we can. In this episode, we explore the following questions: How have different forms of mothering expertise grown over history, and how has that development impacted women’s experience in mothering? What are some of the ways that social media pr...
2019-09-1352 minThe Independent artist spotlight
The Independent artist spotlightEpisode 202 of the independent artist show, old and new music alikeOn broadcast 202, the late edition, we are going to play a wide variety of stuff new material and old. Enjoy! Set 1: Various Artists Brainvoyager & Sleepingenius - Nucleus Accumbens 09:51 dammerson vaughan Aeroluft 07:38 David Modica Alone But Not Alone 04:10 Eyot Horizon 10:06 Set 2: The Alleycats Dancing On My Own 03:41 The Quebe Sisters Band One More Time 04:00 Curl Purest Song 03:54 Robin Carnes 61 Point Body Scan Meditation 19:10 Beegie Adair It Had to Be You 03:30 Dana Cunningham, Max Dyer & Jeff Oster Firebird 05:31 Edward Simon Ericka 06:35 Set 3: Brett Vogel Crazy About a Girl 04:02 Edward Simon & Guillermo Rozenthuler Simple 02:07 Gaelynn Lea Someday We'll Linger in the Sun 04:30 Ken...
2019-05-063h 06Psychologists Off the Clock
Psychologists Off the Clock87. Cribsheet with Emily OsterDr. Emily Oster joins Yael to discuss her new book, a-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool. Emily discusses how data and decision-making strategies can guide better and more relaxed parenting during the early years of parenthood. Join us to discover reassuring ideas and practices to address the biggest and most anxiety-provoking questions you have about parenting. Listen to hear more about: A two-step approach to making good parenting choices (hint—scientific findings and your personal preferences both matter!)Whether breast is really best (or whether we should give it a rest)What science (versus your ju...
2019-04-231h 02Psychologists Off the Clock
Psychologists Off the Clock87. Cribsheet with Emily OsterDr. Emily Oster joins Yael to discuss her new book, a-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool. Emily discusses how data and decision-making strategies can guide better and more relaxed parenting during the early years of parenthood. Join us to discover reassuring ideas and practices to address the biggest and most anxiety-provoking questions you have about parenting. Listen to hear more about: A two-step approach to making good parenting choices (hint—scientific findings and your personal preferences both matter!)Whether breast is really best (or whether we should give it a rest)What science (versus your ju...
2019-04-231h 02