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Showing episodes and shows of
Debbie Oster
Shows
Nurture Small Business
When Marketing Money Disappears It's Time for Real Strategy
Many small business owners have experienced pouring money into campaigns that simply don’t connect with their audience and just don't bring in results. In our latest episode, we're joined by Debbie Oster, a brand and marketing strategist who helps businesses transform those scattered efforts into a focused plan, tailored to their customers. If you are a small business owner who's overwhelmed by marketing options and unsure where to invest your resources, you'll want to listen. Together, we explore why a solid strategy is the foundation of effective marketing and how to move beyond random tactics. We also...
2025-05-22
28 min
Beyond the Table Podcast
The Art of Networking 1,2,3 Series: Maximizing Your Networking Potential
Send us a textIn the first part of Women Beyond the Table's three-part series, The Art of Networking 1,2,3, host Meg King delves into the essential skills and strategies of networking, particularly for women. Meg is joined by seasoned networkers Debbie Oster, Tracy Poizner, and Tammy Cohen. The discussion highlights the importance of building genuine relationships, changing the mindset around networking, and the significance of community. The speakers share their insights on effective conversation starters, the role of networking in marketing, and how to maximize returns from networking efforts. The conversation emphasizes that networking is a...
2025-01-09
35 min
The Donna Drake Show
When You Put Love Out In The World It Travels, And It Can Touch People And Reach People In Ways That We Never Even Expected with Linda Perry - #143
Harlan Friedman attends the Tribec Film Festival and speaks to Producer Rachel Greenwald, Director Haley Watson and Executive Producer Ben Proudfoot about their film Motorcycle Mary.Donna chats with Michael Colacci, Personal Injury and Criminal Defense Attorney. Michael trained in the largest personal injury law firm in Central New Jersey and has continued to hone his practice on personal injury and criminal defense cases. His focus at Colacci Law Firm is to advocate for a limited number of clients and guarantee that each one of them receives the highest level of legal representation. Don...
2024-11-11
49 min
Beyond the Table Podcast
Marketing On The Edge
Send us a text Women are not only breaking through the glass ceiling but also reshaping the entire structure of entrepreneurship. Women Beyond the Table (WBTT) is beyond a network, it is a community dedicated to accelerating professional success and personal growth. Meet Beyond the Table Podcast our hosts, Tammy Cohen, and Caryn Baruch. In this episode, our guest, Debbie Oster Cofounder & CMO of Entrepreneur’s Edge marketing firm, breaks down the difference between a marketing strategy and a marketing plan for small businesses. She highlights the importance of having both to avoid in...
2024-08-08
33 min
Life Intended
Life After Loss: Debbie Oster on Finding Strength and Creating a Thriving Business
In this episode, host Kelly Berry sits down with Debbie Oster to explore her remarkable journey from experiencing profound personal losses to establishing a thriving business as a fractional CMO. Debbie shares her story of resilience, personal growth, and the transformative power of finding purpose after tragedy. Listeners will gain insights into how Debbie navigated through her grief and turned it into a driving force for her entrepreneurial success.Additionally, Debbie talks about the shift in relationships that occurred after experiencing loss. She shares her experience of reconnecting with her family and starting new traditions after the...
2024-06-04
45 min
Sweat Success
Ep. 50 Ride the AI Wave with Debbie Oster: Unlock SEO Secrets for GYMs with Small Budgets
🚨👉👉DOWNLOAD FREE SEO GUIDE HERE Paying for simple ads on social media is not going to cut it, we promise you. That's why we wanted to have a simple but very valuable chat with an expert in this field, and we are so glad we did.Meet Debbie, CEO and Founder of Entrepreneurs Edge ; one of the greatest marketing professionals you've ever heard on a podcast!Have you ever felt discouraged because you felt you were competing with huge enterprises, or questioned yourself if you needed an SEO expert or marketing specialist? Do...
2024-04-04
44 min
The Edge Effect: A Marketing Podcast
Breaking Through Revenue Ceilings with Debbie Oster
In this episode of The Edge Effect, host Caroline Crawford was joined by Debbie Oster, co-founder of Entrepreneur's Edge, shares her journey from being an English lit teacher to becoming a marketing expert. She emphasizes the importance of having a strong marketing foundation for small businesses that have hit a revenue ceiling. Debbie discusses the key elements of marketing, such as being strategic, creative, and analytical. She highlights the need for a comprehensive marketing strategy before diving into specific tactics like social media and paid ads. Debbie also stresses the significance of branding as...
2024-03-06
45 min
Gym Heroes
How to avoid "Random Acts of Marketing" & Gain Traction with Your Fitness Business w/ Debbie Oster
Our hero today is Debbie Oster, owner of Entrepreneur's Edge and a fractional Chief Marketing Officer for more than one fitness business. Today, Debbie helps us cut through all the chaos and stop committing what she calls "random acts" of marketing. If you've ever wondered what you should focus on in marketing, or why what you've been trying might not be working, this is the episode for you.Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the...
2024-02-26
27 min
Nurture Small Business
How Social Proof Lends Credibility to Your Online Presence
What is social proof? Do your reviews affirm that you are a legitimate business that provides excellent goods and services? What about third-party reviews such as Google Reviews, Trust Pilot, or Clutch? Your reviews must create proof, which leads to trust, and is a part of your marketing engine. But your reviews are only a small piece of your Total Online Presence. Your reviews, social profiles, competitors, and website are major items that also go into your Total Online Presence. In steps Debbie Oster of Entrepreneur’s Edge, who helps small businesses develop their marketing strategy. She bre...
2023-08-21
22 min
Fitness Business Podcast: Leadership, Innovation, and Profit
Cut Out the Guesswork: Strategies to Avoid Random Acts of Marketing with Debbie Oster
R.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to have a marketing strategy.
2023-04-25
28 min
The Fitness Business Podcast
Cut Out the Guesswork: Strategies to Avoid Random Acts of Marketing with Debbie Oster
R.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to have a marketing strategy.
2023-04-25
28 min
Psychologists Off the Clock
Bonus Episode: Positive Working Parenthood with Cara Goodwin
Welcome to this exciting bonus episode where POTC co-host Yael Schonbrun joins the incredible Child Psychologist, Cara Goodwin, for an empowering conversation exploring the artful science of working parenthood on Cara’s podcast, The Parenting Translator.Discover how to use parenting science to guide healthy choices and transform guilt into a powerful tool that aligns with your core values. You'll also gain insights into developing self-compassion and cultivating a growth mindset. Get ready to be inspired to take your parenting journey to the next level. Don't miss this incredible opportunity to learn and grow!Listen an...
2023-04-20
33 min
Psychologists Off the Clock
Bonus Episode: Positive Working Parenthood with Cara Goodwin
Welcome to this exciting bonus episode where POTC co-host Yael Schonbrun joins the incredible Child Psychologist, Cara Goodwin, for an empowering conversation exploring the artful science of working parenthood on Cara’s podcast, The Parenting Translator.Discover how to use parenting science to guide healthy choices and transform guilt into a powerful tool that aligns with your core values. You'll also gain insights into developing self-compassion and cultivating a growth mindset. Get ready to be inspired to take your parenting journey to the next level. Don't miss this incredible opportunity to learn and grow!Listen an...
2023-04-20
33 min
Fitness Business Freedom
[ Debbie Oster ] How A Gym Owner Should Be Looking At Marketing
Marketing is an essential business function. And in this episode, Debbie Oster, Cofounder of Entrepreneur's Edge and the Fractional CMO for multiple small businesses, explains how gym owners should be looking at their marketing.As you grow and scale your fitness business it becomes more important to identify roles and put the right people in those roles. In this conversation, Debbie she breaks down exactly what a fractional CMO is and how to leverage a position like this to keep advancing your business forward without losing sight of the future vision. To en...
2022-10-06
43 min
Psychologists Off the Clock
254. Cultivating Compassion for a Lasting Connection with Michaela Thomas
It’s incredibly easy (and completely normal) to become caught in the heat of the moment and lash out when arguing with our partners. However, it’s not always the most functional behavior, and it almost never aligns with our values. Michaela Thomas, author of The Lasting Connection, is a clinical psychologist who has centered her career around helping women develop love and compassion for themselves and their partners. On this episode of POTC, Jill and Michaela discuss the key elements to building lasting connections and provide evidence-based strategies for incorporating them into your relationships. Listen in to this epis...
2022-06-08
59 min
Psychologists Off the Clock
254. Cultivating Compassion for a Lasting Connection with Michaela Thomas
It’s incredibly easy (and completely normal) to become caught in the heat of the moment and lash out when arguing with our partners. However, it’s not always the most functional behavior, and it almost never aligns with our values. Michaela Thomas, author of The Lasting Connection, is a clinical psychologist who has centered her career around helping women develop love and compassion for themselves and their partners. On this episode of POTC, Jill and Michaela discuss the key elements to building lasting connections and provide evidence-based strategies for incorporating them into your relationships. Listen in to this epis...
2022-06-08
59 min
Transcripts
Family Firm with Emily Oster
Dr. Emily Oster, author of The Family Firm, Expecting Better and Cribsheet, has dedicated her career to discovering the hard, data-backed truths about parenting strategies. In this episode of POTC, she delivers some of those parenting truths to you. Emily then delights Yael by going beyond the world of data-driven parenting to discuss how to ask good questions in complicated parts of life (and how to answer them!). Emily also shares tools for gathering good information from the media—even if you aren't someone with a science background. Join the conversation as Yael and Emily discuss The Family Firm and ma...
2022-04-06
00 min