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Debra Atkinson

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Flipping 50 the Stronger Way
Flipping 50 the Stronger WayShorter Sets To Get More From Your Workout – What the Research SaysThis episode is sponsored by Alloy, Holistic Goddess and AquaTru. Alloy - Your sex life doesn't have to change just because your hormones did. Visit https://myalloy.com and use code FLIPPING50 for 20% off your first order! Holistic Goddess - Go to https://holisticgoddess.com and use code FLIPPING50 for free shipping. AquaTru - Go to https://AquaTru.com/ now for 20% off (your purifier) using promo code FLIPPING50. AquaTru even comes with a 30-day best-tasting water guarantee. Shorter sets after menopause may change more than just how many reps you do before resting. 
2026-09-251h 05Flipping 50 the Stronger Way
Flipping 50 the Stronger WayHow To Make 60 The New 20: Reverse Your Biological AgeOther Episodes You Might Like: Previous Episode - How I Change Exercise for Adrenal Fatigue (women over 40) Next Episode - 5 Community Fitness Questions from Women 50+ More Like This Reverse Biological Age with Dr. Olga Stevko's Methodology Live Longer Regardless of Your Biological Age Resources: Not sure you’re doing what is best for you right now? Get a 90-Minute Ultimate Consultation with Debra. Together, you formulate the actual plan that will work for you! Use Flipping 50 Scorecard & Guide to measure what matters with an easy at-home self-assessment test you ca...
2026-07-2150 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHow I Change Exercise for Adrenal Fatigue (women over 40)This episode of Flipping 50 The STRONGER WAY with Debra Atkinson is brought to you by Alloy Health. Alloy - Get your menopause treatment plan today. Visit https://myalloy.com and use code FLIPPING50 for $20 off your first order! #AgeGracefully Connect with Flipping 50: Facebook Group - Flipping50 Insiders Instagram - @Flipping50TV YouTube - @Flipping50TV More Episodes - Flipping 50 The Stronger Way Other Episodes You Might Like: Previous Episode - Why Working Harder Stops Working After 50 (And What to Do Instead) Next Episode - Looking for Motivation to...
2026-07-1748 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayCortisol and Cardio for Women Over 40: What Your Heart Needs NowThis episode is sponsored by LMNT. LMNT - Get a free 8-count Sample Pack of LMNT’s most popular drink mix flavors with any purchase at https://drinklmnt.com/FLIPPING50. Connect with Flipping 50: Facebook Group - Flipping50 Insiders Instagram - @Flipping50TV YouTube - @Flipping50TV More Episodes - Flipping 50 The Stronger Way Other Episodes You Might Like: Previous Episode - Your Hormones Are Quietly Changing Your Gut and It’s Affecting Your Longevity Next Episode - What You're Doing That Negatively Impacts Mental and Physical Health More Like This - 3 Steps to Impro...
2026-02-2043 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHow to Rewire Your Brain for Energy, Focus, and Longevity After 50This episode is sponsored by Flipping 50 Menopause Fitness Specialist. Become a health & fitness coach who finally speaks midlife women’s language. Learn how to design workouts that balance hormones that actually get results for women in menopause. Other Episodes You Might Like: Previous Episode - Questions to Ask Your Menopause Fitness Coach (& Questions a Coach Should Ask You) Next Episode - Why Those Holiday Meals Make You Miserable (It’s Not the Calories) More Like This - Heal Your Gut, Save Your Brain Resources: Book your Discovery Call with Debra. Leave this...
2025-12-2350 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHarnessing Emotional Energy to Navigate Midlife Health & Hormonal ShiftsThis episode is sponsored by BIOptimizers. BIOptimizers is having its 12 Days of Wellness Sale. Go to https://bioptimizers.com/flipping and get your Magnesium Breakthrough today and the limited time free gifts. If the promo has passed, you’re still covered with my exclusive code FLIPPING50 that always gets you at least 15% off. Other Episodes You Might Like: Previous Episode - What's Still Missing from Women's Fitness Programs Next Episode - Sleep Tips That Actually Work: Night-Waking Solutions More Like This How to Find a Positive Body Mindset While Menopause Changed Everything...
2025-12-0948 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayFrom Cancer to Coaching Women Through Change with Eliza RileyThis episode is sponsored by AquaTru. AquaTru removes what most filters miss, including forever chemicals, microplastics, lead, and more. They use 4-stage reverse osmosis technology with most customers saying it’s the best tasting water they’ve had. Get a 20% discount by using promo code Flipping50 at checkout. Other Episodes You Might Like: Previous Episode - 10 Things We Learned from Wearing a CGM, So You Don’t Have To Next Episode - Why I Recommend Carbs at Night in Menopause More Like This - How to Find a Positive Body Mindset While Menopause Change...
2025-11-1840 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayThe Biology of Trauma: Why All the Right Things Aren’t Working in MenopauseOther Episodes You Might Like: Previous Episode - 5 Ways to Measure & Improve Your Menopause Fitness At Home Right Now Next Episode - 5 Things I Do When I Need a Reset or I’ve Had a Fitness Plateau More Like This - Turning Your Personal Drama and Trauma into Transformation   Resources: Don’t know where to start? Book your Discovery Call with Debra. Join the Flipping50 Insiders Group in Facebook to connect with Debra and other podcast listeners.   Are you doing all the right th...
2025-09-2346 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayTake Up Space: A Perimenopause Body Builder on Her Strength JourneyA Perimenopause bodybuilder shares her story on how to take up space and the history of women being strong before skinny.  Book author, Anne Marie Chaker, will surprise you about women’s empowerment and when skinny reared its ugly head. Stay ‘til the end and listen to a very subtle challenge we’ll give you about messages to women.    Strong does things Skinny Never Even Dreams About. - Debra Atkinson   My Guest: Anne Marie Chaker is a veteran journalist and professional bodybuilder. During her career at The Wall Stree...
2025-08-1245 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayRetired Lawyer Shares How to Advocate for Yourself & Loved OnesFrom homes to health care, you and I need to advocate for yourself. You have choices and you have power. You can take action and you do have choices.    My Guest: Karen Mulroy is an attorney who retired at age 62 without regret to spend quality time with her parents until their death at the ages of 97 and 98. They passed away within 4 months of each other, followed by the death of her former husband, with whom she maintained a close relationship. She has navigated the challenges, rewards and emotional aftermath of caring for loved on...
2025-08-0857 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayWhat Stem Cell Therapy Taught Me About Recovery, Mindset, and Reinventing DowntimeIn today’s episode, I share my personal experience with stem cell therapy—and the unexpected lessons that came from being forced to slow down. Whether you’re choosing a procedure like stem cell therapy or suddenly dealing with an injury or illness, time off from your normal routine isn’t just inconvenient — it’s a major mental and physical shift. But it doesn’t have to be a setback.  In this episode, I unpack the power of reframing your downtime with three key focus areas: Mindset,  Movement, and  Meaningful redirection.   Why I opted for St...
2025-06-2754 minShe Means Fitness Business
She Means Fitness BusinessLaunching a New Personal Training for Perimenopause Business GrassrootsA huge welcome back to our 2024 summer intern, Hope Ogg.  We checked in with Hope one year after her graduation from ISU to hear about her journey: New personal training for perimenopause business  Grassroots delivery method  Her no email list, no website business growth  A new opportunity on the West Coast My Guest: Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women!   Questions We Answer in This Episode: [00:02:45] What have you been doing both...
2025-06-2136 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WaySolving Sleep Issues with CBD and Other Perimenopause Symptom SolutionsSolving sleep issues may have just gotten easier with today’s guest sharing her personal experience with CBD to help with Perimenopause Symptoms.  My guest today is a Flipping 50 community member who listened to a podcast and decided herself to try CBD when nothing she had been doing was working.    My Guest: Laura Scott is a former banker and corporate trainer who left the business world and dedicated her time raising her children. Over the past four years she cared for her parents as they rapidly declined at the same time perim...
2025-06-2043 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayMidlife Women's Makeover: Radiate Confidence. Reclaim Your Power.How would you like a midlife women’s makeover?  What do you need to look good in order to feel good? Discover how a midlife women’s makeover can boost your confidence — from the outside when you actually put on makeup. My Guest: With over 30 years in the beauty industry, Jennifer Kyser is passionate about helping women--especially in midlife, look and feel radiant. Known for her work in TV, print, fashion, and an occasional movie, she blends expert techniques with heart, empowering women to embrace their beauty, reclaim their power, and shine f...
2025-05-2138 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayWhole Body Vibration for Women Over 50Whole Body Vibration for menopause is revolutionizing fitness, boosting bone density, flexibility, and recovery — all essential for thriving through midlife and beyond..  This science-backed solution supports strength, balance, and energy. Get ready to explore how Whole Body Vibration for menopause can elevate your wellness routine and redefine what’s possible at any age. My Guest: Scott Hopson, co-founder of Pivotal Coaching, is a global leader in fitness and performance education. With over 25 years of expertise, Scott leverages Whole Body Vibration through Power Plate to optimize strength, flexibility, recovery, and holistic well-being for women in mi...
2025-04-1543 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayBetter Strength and Metabolism in Midlife Through More Rest and RecoveryBuilding strength and metabolism in midlife is not hard. It’s just not easy to follow data and not emotion. This episode goes beyond sets and reps to uncover why muscle maintenance and metabolic health hinge on listening to both science and emotions. Discover how prioritizing recovery can unlock better strength and metabolism in midlife. My Guest: Ben Brown, owner of Body Systems, empowers clients worldwide with Pure Science, Proven Results™ Coaching Process, a science-backed approach to health freedom. With advanced degrees in Strength and Conditioning and Clinical Nutrition, he blends data, behavior chan...
2025-03-1844 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHow to Find a Positive Body Mindset While Menopause Changed EverythingBody positivity is a term by now you’re familiar with, but do you have a positive body mindset? Menopause changes your body, energy, or relationship that can come at midlife. Of the up to 90,000 thoughts we think a day, how many of yours are about the body you have and don’t want vs gratitude for the one you’ve got? Tune in to have that positive body mindset! My Guest: Stephanie Roth-Goldberg, LCSW, CEDS-C is a psychotherapist and psychoanalyst specializing in treating eating disorders and athletes in NYC and NJ. Step...
2025-03-0437 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHow to Slow Aging and Feel Younger Fast with EpigeneticsSlow aging is no longer a mystery — it’s rooted in the science of epigenetics. This includes lifestyle, diet, and environment influence your biological age. Understanding biological versus chronological age reveals strategies to live longer and feel younger. Today’s episode covers tools and insights for changing biological age. If you're ready to slow aging and feel younger fast, this episode is for you. My Guest: Hannah Went, a Biology graduate from the University of Kentucky, is passionate about longevity and breakthrough technologies. After researching cell signaling and biology, she saw the potential of met...
2025-02-2543 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayMidlife Strength Training Myths Busted with Jennifer KirschPay attention! If you’re hearing “lift heavy” shouted from the roof tops and feel the fear of injury or simply inability to comply…. THIS IS YOUR EPISODE! Consider your midlife strength training myths busted. Strength training should be non-negotiable for midlife women, yet still believe in long-existing myths related to them. By the end of this episode, you will identify and consider any current midlife strength training myths busted! My Guest: Jennifer Kirsch is a personal trainer and nutrition coach specializing in helping women 50+ build strength, confidence, and consistency through simple...
2025-01-2443 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayIs Coffee Good or Bad for Midlife Woman’s Gut and Metabolism?Are you drinking coffee and wondering if coffee is good or bad for midlife? Coffee drinkers, pay attention. In this episode, America’s happy gut doctor shares the pros and cons of coffee. Know the benefits without sabotaging your gut health or adrenals. Do not miss this to know if coffee is good or bad for midlife? My Guest: Dr. Vincent Pedre, Medical Director of Pedre Integrative Health, Founder of Dr. Pedre Wellness, and CEO of Happy Gut Life. He is a Functional Medicine-Certified Practitioner with a NYC-based concierge practice and be...
2025-01-1451 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayDo You Have a Dominant Side? Joint Pain Solutions I’m Using Right NowIf you do a single search for your knee or hip pain, you’ll be served dozens of joint pain solutions in your social media and Google searches. Are they any good? I’m smiling to think of my step dad who after retirement took it upon himself to order things he’d see on TV or find strolling through Osco. Similarly, you can start looking on Amazon and wala, here come a dizzying array of joint pain solutions for you.  I’ve been sent or gifted no less than 3 in the last two months. The odds or Gods a...
2025-01-1243 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayAddress the Root Cause for Metabolic Health and Optimal AgingKnowing the root cause for metabolic health is the key to thriving through midlife and beyond. In this episode we’ll help more clearly understand the connection between metabolic health, weight, disease risk, and the power of daily habits. Discover how addressing the Root Cause for Metabolic Health transforms aging. My Guest: Dr. Reena Singh is a Naturopathic Doctor who specializes in metabolic health, weight loss and women's health. She overcame her own chronic illness diagnosis in her early 20s which is what led her into naturopathic medicine. Her goal is to always ad...
2025-01-0741 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayTop 10 Flipping 50 Podcasts for 2024 | Menopause Fitness  In one of my favorite episodes of the year, I share the top 10 Flipping 50 Podcasts for 2024. We had a virtual tie so we kick this off with a tie for the #10th most popular Flipping 50 podcast of 2024. #10 2 Big Obstacles to Gaining Lean Muscle and Fat Loss After 40 [00:04:44] Fat loss after 40 and building lean muscle can feel frustratingly out of reach. In this episode, Debra dives into the two biggest obstacles— anabolic and catabolic hormones—and how they impact your progress. https://www.flippingfifty.com/fat-loss-after-40/ September 27 #10 My Post...
2024-12-2734 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayTurning Your Personal Drama and Trauma into TransformationPersonal drama or personal trauma? One and the same? What is it, and how does it shape your health and happiness? Let’s explore the connection between everyday irritations and deeper trauma. From bad hair days to betrayal, uncover how personal drama impacts your well-being and how to move past it to live the life you deserve. My Guest: Dr. Debi Silber, founder of the PBT (Post Betrayal Transformation) Institute and National Forgiveness Day (celebrated annually on September 1st). An international bestselling author and acclaimed speaker on FOX, CBS, The Dr. Oz Show, TE...
2024-12-1741 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayEmpower & Energize Yourself with The Colors You WearHave you ever wondered why you feel better based on the colors you wear? In this episode, you’ll understand just how your fashion is related to your personality. Know the difference between “image” and “essence". Discover how to use fashion as a tool for self-expression and personal growth! Today’s guest is my personal color expert (in addition to my voters on IG who helped nail the ultimate Mother of the Groom dress I wore!), and now she can be yours too. My Guest: Jennifer Butler is a master of color and...
2024-12-1042 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayTRAVELING ALONE AFTER 50 OR WITH FRIENDS? Safe vs Not SafeDreaming of traveling but your friends aren’t? How can we step up our game and really get the adventure and bucketlist life we want? I challenge you… and me to take the trip we want. Traveling alone is not just a destination trip, it’s very possibly a destination to yourself. How liberating would that be. My Guest: Peter Mangan is a visionary leader in the positive aging sphere, bringing a wealth of experience in fostering meaningful connections with older adults and igniting their passion for travel. Inspired by his father, Peter's journey highlights the tr...
2024-08-1344 minShe Means Fitness Business
She Means Fitness BusinessContent Creation Mistakes Most Health Pros Make (And How to Avoid Them)Content creation mistakes most health professionals make can keep you hidden from the people you can serve!  In this episode, Debra Atkinson and intern Hope Ogg discuss the critical aspects of content creation and the common mistakes that can hinder your success as a health & fitness professional. From understanding your audience to the importance of SEO, Debra provides actionable advice to help you refine your content strategy and boost engagement. Learn how to avoid the pitfalls and create content that resonates with your audience, ultimately driving your business forward. Take your content creation skills to the next l...
2024-08-1023 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayDetoxifying Your Body from the Damage of Diets in MenopauseThe damage of diets, and often in midlife, a lifetime of it can be the limiting factor in your weight loss, your fitness, and your longevity. Girls start dieting as early as 13, sometimes even younger, leading to lifelong struggles with self-image. We talk with a male trainer specializing in helping women in their 50s get in shape. Curious about his career path? So I asked and here he is. You’ll be glad you stayed for this one, and stay till the end if this resonates with you. Joe is giving away 3 months of coaching to one of...
2024-08-0643 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHow to Eat Out Without Blowing It!Registered dietitian Bonni London joins me today to talk about how to eat out without blowing it and how to decide if fasting is something you want and need and if so how. Let’s talk about your definition of healthy. Is it for weight loss, weight maintenance, or is it to reverse an illness? Stay tuned to know which kind of healthy food can help achieve your goals. My Guest: Bonni London is a Sarasota-based registered dietitian since 1999 with a 30-year career dedicated to empowering people to overcome health and weight challenges. Bonni holds a...
2024-07-0946 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayLess Belly Fat: Muscle Loss is Fat Gain in MenopauseFor Less Belly Fat, Lift Weights: Muscle Loss is Fat Gain in Menopause For less belly fat, the deep visceral type that isn’t just vanity, it’s deadly, lift weights. While yes, High Intensity Interval Training (or HIIT) is notably recognized by science as a means for removing fat, it may have more positive impact on the over-the-top, er muffin top fat. Weight training improves total body fat, abdominal belly fat and improves lean muscle resulting in “re-composition.” The influence of weight training decreases the risk of heart disease associated with waist girth. For women 35 or more inc...
2024-03-2936 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayTesting Your Longevity: Older or Bolder This episode kicks off the New Year with something we seem to all be so interested in, right behind belly fat, and that’s longevity. Is it just me or is it even 30-somethings now trying to reverse aging? Unpacking all that this is and isn’t could be a philosophical episode all on its own. Instead, I’d thought we’d take a look at 4 ways testing your longevity is possible, at home. Now, these tests are not fool-proof. And if you have an old injury or condition, you won’t be able to do one or more. Y...
2024-01-0535 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHow to Pair Intermittent Fasting and Exercise After 40 If you are trying to use intermittent fasting and exercise after 40, it’s tricky. You’re choosing to apply two hormetic stressors to a body already under hormetic stress going through physiological changes. We really can separate this into three areas – which might help you understand the dilemma.    The benefits of intermittent fasting for women in midlife are potentially many:  Improved gut health Autophagy Busting a weight loss plateau/imposing a hormetic stressor Reduced inflammation    Yet the midlife hormonal changes mean:  Muscle loss(anabolic resistance) Bone loss  Adrenal stress    Enter opt...
2023-12-2226 minShe Means Fitness Business
She Means Fitness BusinessHelping Clients Combine Intermittent Fasting and ExerciseNo doubt you too are trying to help clients combine intermittent fasting and exercise. I’m sure it’s come up. You may be attempting to do it. You may know their doctor is suggesting it.  But here’s the incongruence for midlife women. Low Energy Availability (LEA) and exercising while fasting are one and the same. If you’ve been involved in fitness or nutrition for a minute, you know of the Female Athlete Triad. Generally, young active women essentially become menopausal when they should be having regular cycles because of energy insufficiency. LEA is...
2023-11-2532 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayContinuous Glucose Monitor Use by Nondiabetics to Guide Diet and Improve HealthAnswers to Your CGM Questions: For Nondiabetics  Got questions about CGM use? We’ve got answers to your CGM questions in this episode. My guest wrote the book and we have a tip-rich discussion about how you can benefit from CGMs and change your life. And if not you, potentially this will be of value for someone you influence.  My favorite CGM: https://www.flippingfifty.com/myglucose  My Guest: Paul Kolodzik, MD is board-certified by both the American Board of Preventive Medicine and the American Board of Emergency Physicians. In a thirt...
2023-11-1438 minShe Means Fitness Business
She Means Fitness BusinessFunctional Foot Expert Dr Emily Splichal About Growing & Scaling a BusinessHow do you see yourself? Educator, healer, entrepreneur?  My guest founded an education company, a product development company, and while she runs them as CEO, she continues to educate on benefits and use of products. But she started without the vision of where she is today. She knew she had something and she just kept going. She did it backwards, she did it when others said you can’t do that.  So, if you’re wondering if you can, if you should, or you are swimming upstream surrounded by people who are used to doing it the...
2023-10-1127 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayFunctional Feet for Your Second Half with a Strong FoundationBefore you ask what kind of shoes I like or our guest does, listen to this for a deeper understanding of healthy feet.  Posture a problem? How are your feet? Functional feet are the topic of the day. Barefoot specialist expert Dr Emily Splichal is more than a podiatrist. She’s a functional podiatrist. And… she’s a fitness trainer and a movement specialist. She may or may not be (though you’d never believe it from a picture) a midlifer who’s got enough experience working with patients and students to know midlife feet can be the beginni...
2023-10-1040 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayMoney is Power, Women Need More of BothMoney is power. You may be asking, do I have the right podcast? Isn’t this health and fitness and all things menopause fitness & hormones? Yes, yes it is. And if I give you the blueprint for longevity and a healthspan to match, money is going to come up.    Did you plan on living as long as you could wanting to have as many adventures as possible, or helping your family as much as you do?  Are you ready for that or feeling constricted about finances and what happens when you’re not...
2023-07-0444 minShe Means Fitness Business
She Means Fitness BusinessHOW TO PROMOTE Health (and earn) EVERY DAY!You promote health. You promote fitness. And ultimately you do now or will want to promote your own products or services.  But if you feel salesy, or spammy, it’s going to show in your communications. Consider what’s in it for them. Tell them. Tell them why you trust it and you have proof they trust you if they’re on your email subscribers list! So they DO want to hear your recommendations! This follow-up to an affiliate promotions podcast gives you some very specific tips that work for me. And affiliate revenue is an amaz...
2023-05-1718 minShe Means Fitness Business
She Means Fitness BusinessStop Sloppy Introductions: Bio Makeovers for Health & Fitness ProsStop those boring introductions and settle into this bio makeovers episode that’s going to play like a masterclass.    Your audience is screaming, get my attention! Wake me up from this bad dream of messages that are the same from everyone!    There are trainers and coaches and podcasters that are pining for invites to speak on podcasts or appear in the news. When you get the chance, don’t blow it with a wimpy introduction.    If your host isn’t excited to read it, re do it! If the...
2023-04-0539 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayAre Your Mitochondria Aging Too Fast? | Slow Down to Energy UpFeel like you’re aging too fast? Here’s help in this episode. I’ve had this guest on before and it’s not likely the time. If I asked if you’d like a non-pharmaceutical answer to better mood, energy, sex, and to reduce risk of disease - dozens of diseases, and reverse effects of aging you may have now, slow aging as we know it has existed …. You may think I was talking about exercise.  You’d be right. It’s been said many times that if all the benefits of exercise could be rolled into a...
2023-03-2843 minShe Means Fitness Business
She Means Fitness BusinessSecrets of High Functioning Female Fitness EntrepreneursWhat do high functioning female bosses know that you need to know?  Have you got that flexible 80-hour workweek that often happens with being the boss? It may no longer be an 8-5 for someone else but if you’ve shifted to more hours of the day, your work dripping into your personal life… you want this episode.  My Guest: Dr. Laura DeCesaris is a functional medicine practitioner, specializing in women’s health and high performance. Laura works with driven, ambitious women, helping them to rebuild their metabolism so they can experience optimal brain he...
2023-03-1146 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayBeyond Color: Confidence, Radiance, and Energy in Your ClosetColor has so much more to it than your favorite color and truly may be the key to better relationships, businesses, and feeling confidence and powerful.  It’s not just one favorite color, but a family of colors that are about you, for you and cheering in your corner. You can choose to relate best, to have more power, or to command attention and authority while being authentic.  Want a compliment like, “you look amazing?” Instead of “I love that dress” ? don’t miss this!  PS - the human error in creating the video (that you...
2022-11-1246 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayThe Importance of Mitochondria | Energy, Heath, and LongevityIn this episode we unpack the importance of mitochondria.  Inside you lies something so important it controls your energy, health, and longevity.  Mitochondria, I was taught back in 1984 as a sophomore in Kinesiology, are responsible for energy production.  Science has discovered that disease and aging is controlled by our mitochondria DNA. But the trillions of mitochondria in our cells do far more than generate ATP energy. They also control all our health, cell signaling, metabolism, longevity, brain, gut, energy, sleep, digestion and well everything. Sadly, as you age, you have fewer mitochondria and the ones tha...
2022-08-191h 13Flipping 50 the Stronger Way
Flipping 50 the Stronger Way5 Ways to Prevent Alzheimer’s Even If You Have the Gene!On the daily, many of us think about weight, belly fat, changes in our skin and if you’re forgetful, maybe you think about dementia or how to prevent Alzheimer's. But for those of us with a genetic predisposition, who may have been caregivers for aging parents or loved ones, or work with older adults as a part of their job, preventing Alzheimer’s is a more prominent thought.  One of the greatest fears of older adults however is related to cognitive decline. So this episode on ways to prevent Alzheimer’s. We’ll talk about who is more p...
2022-07-2937 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayLET'S GET PHYSICAL | History of Women’s Fitness“Let’s get physical, physical… let me hear your body talk!” Grab Your Leggings! Cue Olivia Newton-John! The author of Let’s Get Physical is in the house! This interview promises to take you back, like flash-back potentially. You’ll recognize some of the names and some historic women’s fitness icons will be new.  Are you getting physical? This episode is sponsored by the Flipping 50 5 Day Flip.  Book club! Warning! This episode will potentially expand your library!  My Guest:  Danielle Friedman is an award-winning journalist whose feature writing has appeared in Th...
2022-07-1937 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHow Long Should Strength Training Sessions for Menopause Be? | ASK the EXPERT Q and AStrength training sessions for menopause optimization are different. They’re different than you’ve ever done in your life, different than a man of your same age. But repeatedly this question comes up, so I’m paying tribute to it again. Because if we get it wrong we risk losing the benefits we’re really after from strength training and blowing it by turning it into endurance work.   00:00 The Question:  Debra recommends two strength-training sessions a week. Do we know how long those sessions should be? Angie   [and how many days a week does s...
2022-06-1437 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayWhy Eating Disorder Recovery Fails | Women Over 50Eating disorder recovery may not be your first concern. But you’d be surprised at the percent of midlife women triggered into eating disruption again or for the first time.  In this episode we discuss so much more than eating disorder recovery and truly define what is eating disorder, what is disordered vs emotional eating. For every woman nurturing herself or others, this episode has value.  My Guest: Mindy Gorman-Plutzer brings 2 decades of experience to her private practice as a Certified Functional Nutrition and Lifestyle Practitioner and Eating Psychology Coach. Mindy’s life experi...
2022-06-1041 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHow chronic inflammation can interfere with your best life after 50!A hidden cause of your weight loss resistance could be low-level chronic inflammation. Or for you, it could be the aches of the knees or hips. In this episode, I interview naturopath Elizabeth Yarnell.  00:00 We’ll define inflammation and discuss how it starts, what increases it and how to reduce yours. If you aren’t feeling yourself or exercise isn’t feeling enjoyable, this may be a topic to explore.  Need a Start, Restart or Reset? Try the 5 Day Flip: https://www.flippingfifty.com/5dayflip My Guest:  Since bei...
2022-06-0339 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHow to Avoid Common Exercise Injuries MidlifeFrom a listener in the Flipping 50 Insider’s Group: It would be great if Debra could share some information about common exercise injuries.  So here it is and I’m diving right in after this invitation. I’ve been sharing soundbites of short exercise tips on Instagram at @flipping50tv. I invite you to IG to see all of those. If there’s a particular exercise that you’re looking for, chances are I’ve given a tip recently. They’re less than a minute, but I think you’ll find that’s perfect.  My IG Tips to Avoid Com...
2022-04-1939 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHealthy Food: Replacing Confusion with Freedom of (Good) Choice00:00 Could you even define healthy food today? Not many could easily. Given the unique individuality of the gut biome making a healthy food for one, poison for another. On every “healthy food” diet today there is a way to do it “dirty.” 00:20  Keto, vegan, vegetarianism… done using packaged and processed foods without reading the label full of chemicals you’re eating… it’s known as following a “dirty” dietary stream. Alternatively, eating “clean” whole foods you prepare and plan based on the nutrient density of them, most often grown recently requiring water and sunshine has the opposite...
2022-03-2932 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayYour Menopause Workout vs Your 30-something WorkoutYour Menopause Workout vs Your 30-something Workout Your menopause workout is different. But how? Should it be less? Should it be more? Should it be lighter? Should it be more intense?  Yes, yes, yes, and yes.  It depends. I’m going to lean into these words on this episode. And shamelessly I’m going to share some of the recent research that can’t help but set me up to tell you about the Flipping 50 STRONGER program.  You can look and feel as good as you did at 30, as long as you don’t...
2022-03-2227 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayWhy Menopause Weight loss is So Hard and How Your Brain is Taking OverWeight loss is so hard! I’ve heard that a million times. But why can’t we crack that code? Well, my guest today is sharing how your brain has hi-jacked your weight-loss wishes and what’s working against you. She’s also got a solution. And trust me you do not want to miss it when I ask her why she’s doing “this.”    Her story is a must-hear. If you think no one understands your relationship with food or disordered eating, stay right here.  Spoiler alert – I’ll give you two take-aways from this...
2022-03-0436 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayIs Stem Cell Therapy an Option for You?Stem cell therapy isn’t just for your aging knees and hips. It’s not just for pre-surgical strategies. It may just be your next step to more radiant skin. This episode explores how stem cell therapy can be a powerful tool in healing chronic conditions and preventing the decline in the aging process. That is, in every way inside out. As a Medical Exercise Specialist, who is surrounded by clients and by physicians who utilize stem cell therapy now pre-surgery to improve outcomes and for improving natural healing from everything from knee injuries to hip...
2022-02-2243 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayFlipping Brain Health Fundamentals for a Healthy Brain Over 50# Tips for Brain Health to Start Today We all worry about keeping cognitively sharp until the end - and dementia, Alzheimer’s, and other neurodegenerative conditions are at all-time highs!! Let’s explore how the stress, restrictions, and general behavior changes of the last almost 2 years have affected brain health. My Guest:  Teri Jaklin is a licensed naturopathic doctor and certified functional medicine practitioner in private practice for over 20 years. Prior to becoming an ND, she spent 10+ years in the frantic world of corporate public relations where she learned first-hand what 70 career hours per w...
2022-02-1137 minFlipping 50 the Stronger Way
Flipping 50 the Stronger Way5 Health Benefits of Meditation, Gratitude and VisualizationWant to reap the benefits of meditation? Not sure where to start? I know what you mean!  I’ve recently started meditation and I’m loving it. I’ve taught progressive relaxation and guided imagery for years. I’ve shared with you the placebo effect and value of it in literally changing your life. Here in this episode, my guest brings her insight. ****THIS EPISODE is FOR MATURE AUDIENCES!  Some of the language may offend you. Please be advised that you may not wish to listen. I understand and I apologize. We don’t swear like...
2022-01-1839 minFlipping 50 the Stronger Way
Flipping 50 the Stronger Way6 Commonsense Steps for Health from Uncommon MotivationFinally, a book with simple, commonsense steps for health from a woman with an unlikely source of inspiration. Whether you’ve had adverse childhood trauma, know it, or not, this is an episode (and a book, and a woman) you will find inspirational. My Guest: Dani Williamson MSN, FNP owns Integrative Family Medicine in Franklin, TN; focusing on gut, autoimmune thyroid (Hashimoto’s Thyroiditis is her passion), hormone and adrenal health with her patients. Her approach embodies a physical, emotional, mental and spiritual process to healing. Dani is a graduate of Vand...
2021-12-1441 minFlipping 50 the Stronger Way
Flipping 50 the Stronger Way10 Most-Asked Questions About Flipping50 MembershipThe Flipping50 membership is a labor of love in response to frustrations I heard for years with my own private clients and the hundreds of women in midlife training with staff members, then later the thousands of women I know weren’t wrong when they said, “I’m not settling” and “I’m not going to listen to a young male (or female trainer) tell me that I must be cheating or to stick with it even if I feel like crap.” Women in menopause and beyond if nothing else are not afraid to speak their mind, and not willin...
2021-11-2330 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayLowering Cortisol Levels to Improve Menopause Weight LossSusan from our Flipping50 Insiders group on Facebook asks a question about lowering cortisol levels and I respond in this episode. Who You Ask for Advice Matters Be sure when asking in a group where you don’t know the experience, expertise of the responders (and they don’t know if they have enough information to respond back to you) that you filter the information very selectively. You put yourself at risk if you treat everything you hear from strangers as a round-up of good ideas. If you have a specific problem, unique background, it make...
2021-11-1219 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayWhy Such Frequent Exercise Injuries in Midlife| Ask the Menopause Fitness CoachAre you experiencing frequent exercise injuries in midlife? You’re not alone. Though I’ve addressed this topic before, I want to answer Dixie’s question from our Flipping 50 Insiders group on Facebook. (Are you there? https://facebook.com/groups/flipping50insiders) Here's Dixie’s question. “I'm wondering what Debra would suggest for a 60-year old regular exerciser who is frustrated with setbacks caused by minor injuries. When I tried to increase my weight in strength training, I developed tennis elbow. So, I rested and healed and then started back at a lower weight, and then I had...
2021-05-1823 minShe Means Fitness Business
She Means Fitness BusinessFitness & Health Pros, Get More Social Media TractionSo you're posting regularly you're using Instagram, maybe Facebook, YouTube, Twitter, all the things, but results are dismal. Nobody is really liking, nobody's really commenting and nobody's really sharing and if you're on Instagram, we're going to talk a little bit more about Instagram specifically, Nobody's saving, which is like the gold standard. So, here's why, and what you can do about it. So literally what I want to share with you is what I've been watching and observing in certain exercise professionals: trainers, bodybuilders and health coaches on Instagram. I'm watching their accounts, and what I've...
2021-05-0519 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayHow Many Repetitions to Fatigue Should You Do? | Women Over 50Wonder how many repetitions to fatigue you should do? You're not alone. This Flipping 50 community question comes from Shelly and our Insiders Facebook group. (link below)  The Question: "20 for a set or a full minute, am I using too heavy of weights if I fatigue at 6 or 7? Maybe better question is “is there a MINIMUM number of reps [I] should be doing?” And then do I just wait as Debra finishes up or should I pause and do a few more once I get rested?" - Shelly How many repetitions to fatigue that is id...
2021-04-0920 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayWhy PLEASURE is the best nutrient of all!The best nutrient is pleasure? According to my guest on this episode, it’s so. Once you understand the reason why, I think you’ll be hooked. During nutrition month it was a given that I host a dietitian. I found the perfectly unique expert. I absolutely loved this discussion with my guest. I think you’ll discover that our short list of questions winds us up in a discussion that isn’t just about nutrition. My Guest: Esther Blum is an Integrative Dietitian and High-Performance Coach. She currently maintains a private practice where sh...
2021-03-2340 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayDo I Need Supplements in Menopause | Muscles, Energy and ImmunityYes, supplements in menopause will influence your ability to get and keep muscles. They’ll support your immune system. They’ll influence your overall energy levels today and the way you age. You can eat “healthy” every day of the year, but we all slip sometimes. We can’t eat 21-27,000 calories it would take a day in the healthiest diets to reach even the RDAs. That number is far too low for optimal health, it simply helps you avoid disease. Yes, aging can impact your micronutrient sufficiency. Questions I answer about Supplements in Menopau...
2021-02-0717 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayCan You Reverse Thyroid Disease? | Expert GuestWhat if there was a simple reason your thyroid wasn’t functioning well and by making a few changes in skincare products and swapping some foods you eat for others you could regain thyroid function? What if there was a book outlining just how to do that? What if the author of that book were here to answer all the questions I can think to throw at him for the next 30 minutes? Well, my friend you’re in luck. I’m Debra Atkinson and you’re listening to Flipping 50..  in today’s episode we’re grace...
2021-01-1033 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayPerimenopause: The Signs Symptoms and Circus (special guest)It’s always nice to know someone you follow, with education and knowledge, also has that one factor that makes her more valuable than anything else. That? Is what I call the “get you” factor. My guest today has it. And stay tuned … your inner I want to join the circus girl may just love today… Do You Have It? But first? That “get you” factor? That’s why my Flipping 50 Fitness Specialist 2.0 program is filling with women who are or want to be health coaches and personal trainers. When you are a woman in midlife...
2020-12-0442 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayEVERYTHING ARMS Episode | Upper Arm Toning 911| Women Over 50Upper arm toning on your wish list? Welcome to the everything arms episode, this is Debra Atkinson you're listening to flipping 50 where I address, your top struggles and concerns and I share what to eat, how to move and how to change your mindset. So you can have the energy and the vitality that you want need and deserve in the second, and better half. If there’s one question that I’m asked most often, it's about core or abs. But frankly, question number two, a very close runner up is arms… bat wings, bingo arms, whatev...
2020-11-0631 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayWhy Self-Sabotage Happens When You Want Success So Very MuchThere’s science to why self-sabotage happens. And if there’s science to it, there’s support for seeing it coming. This episode touches on something so very important at any time in your life and on many levels. If you’re 8 months into a pandemic and you’re also finding resistance to exercise or healthy habits, my hope is that this is particularly timely now and whenever you may be listening to it. Why Self-Sabotage 0:04  Why would you ever sabotage yourself, you've been wanting to lose weight, to be more active. To get more energy to f...
2020-10-3036 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayI NEVER CHEAT and I Can’t Lose WeightPlease help!!!! I am so frustrated! I am 59 years old, several years post-menopausal. I had been sedentary for several years and ended up gaining weight. I had always been average weight...not real thin, and a little prone to putting on pounds if I didn't "watch it." Never Cheat and Still Can't Lose Weight When I was younger, though, I could lose weight relatively easily through dieting. Not anymore!! Several months back I started to try to lose weight through my old diet efforts. Nothing happened. I got frustrated and stopped dieting and ended up...
2020-09-2716 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayEasy Ways to Boost Metabolism, Skin, & Recover from ExerciseWhat if I told you, you might be ignoring easy ways to boost metabolism? Improve your skin? Improve your recovery from exercise? My Healthy Addiction It’s true. I’m sharing a little strategy I’ve loved using for over two years now and that was a lifesaver for me after mold exposure. In addition, my brother who has quite a rare autoimmune disease and his wife now have one in their home. I bought it for enjoyment and just overall health benefits. I am grateful for the detox powers. I love all easy w...
2020-09-1837 minShe Means Fitness Business
She Means Fitness BusinessHow to Write the Best Bio, Avoid a Boring Bio, and Get NoticedHave you spent any time learning to write your best bio? Who has right? Who learned copywriting in college? Who got real life marketing support from their certification? Answer? No one. Now is the time. Everyone is online and everyone is reading your bio... if it's good. Otherwise they're gone in 3 seconds.  Best Bio Reasons A boring bio will not help you get noticed, get hired, or get profitable. You can stand out better on social and your website with something unusual. You also want to be doing interviews. Get booked in the m...
2020-08-1822 minShe Means Fitness Business
She Means Fitness BusinessFuture of the Fitness Industry | Past, Present, Future What MattersThe future of the fitness industry is changed, that’s no secret. In this episode I take a look at the past, present, and make a few predictions and express our wishes about the future with someone who has plenty of experience. My guest Rico Caveglia Chronological Age 78 Fitness Age 35 is America’s Healthy Aging Trainer and creator of The Ageless Living Lifestyle, The Vitality For Life Training System the Be Bold Never Be Old Wellness Club and the Fearless Aging Podcast.   He is a speaker, author of 29 books/DVD programs and a person...
2020-08-0150 minShe Means Fitness Business
She Means Fitness BusinessPersonal Trainer, Don't Waste This CrisisDon't waste this crisis. What on earth could I be talking about. Yes, this Debra and you’re listening to the Voice for Fitness Professionals’ podcast and I have not lost my mind but we have lost the way we've done business. It's gone. And yet now, if you are still trying to figure out a way to take your personal training business digitally… meaning, you're still meeting with one client at a time you're still delivering one on one sessions. In fact, you're creating a session that they'll use over and over and over again. You really...
2020-07-1422 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayMenopause Metabolism Booster Guide EpisodeThe questions about metabolism, specifically menopause metabolism, pour in at Flippingfifty.com. The questions and the answers today come from a recent 6 session Menopause Metabolism Makeover that was once of the juicy bonuses for new course members and will be available inside our Café members area. Over 130 women took the live course. The questions kept us on those live sessions for over 90 minutes. This is clearly a topic you want to know more about and so I’m sharing this with you. But first I want to share this since during this at home sheltering wit...
2020-07-0750 minShe Means Fitness Business
She Means Fitness BusinessWho Are You Being Right Now? What Fitness Leaders DoFitness Leaders are Needed More Than Ever This is Debra Atkinson and you’re listening to the VrF professional’s podcast, brought to you by the Flipping 50 Fitness Specialist. For trainers who want to make working with women in midlife their niche and want to own it with a hormone balancing exercise method that has worked for thousands of women since 2013. Right now is the time to learn, create content and programs that grow your business. The world is at home. And online. And looking for you. I’ll share the link to get mo...
2020-04-2517 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayIs Your Exercise REALLY Hormone Balancing?Is Your Exercise REALLY Hormone Balancing? This past week some questions have come up in our community and I want to address them here so you understand the difference too. Before I start this episode about hormone balancing exercise vs traditional exercise, a couple announcements! Shout out to aerobicqueen for this comment in iTunes: This is my favorite health related podcast because Debra uses science based information and is extremely easy to like. I’m a health coach and know how much misinformation is out there and how much work it is to we...
2019-10-2221 minShe Means Fitness Business
She Means Fitness BusinessThe Positive Power of Negative Customer FeedbackThe Positive Power of Negative Customer Feedback In this post I’m sharing negative customer feedback. It’s all about how you can increase your business, and improve your customer satisfaction by attending to the customers who aren’t satisfied! People are not used to nice. Let’s just get that out there. They’re used to being taken advantage of and automated responses where you click 1 if, and 2 if… and you never get to a real person. The Advantage of Small If you’re a small or medium business (or a large one fo...
2019-06-2125 minShe Means Fitness Business
She Means Fitness BusinessSEO for Fitness Businesses | What You Need to KnowSEO for Fitness: Can Customers Find You? SEO is not a sexy topic compared to fat burning, health coaching, and suspension training. Without it though you will be missed by those customers who want your services. Why waste time thinking about your logo, colors, and the words on your pages if you don’t optimize your “findability” factor. This episode is all about how to make you the one they find when they’re looking for answers. And they are looking. There’s proof everywhere that SEO can be powerful if it’s done right. There’s good...
2019-06-0225 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayProtein Intake and Strength Training After 50  10 Studies: Protein Intake and Strength Training After 50 Protein intake and strength training together are your dynamic duo for aging and loving it. ~Debra Atkinson 1) Protein was the determining factor when high or low carbohydrate intake didn’t have an impact on successful aging. “Successful” was determined by an integrated rating of social, physical, and mental performance. 2) In a 2018 review of literature of protein intake influence on aging researchers reported: “Currently recommended protein intake for aging adults may not be sufficient for muscle mass and strength maintenance. To minimize the adverse h...
2019-02-2625 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayKettle & Fire Bone Broth for Skin, Gut, and Joint HealthThis post is about the hunt for the best bone broth. I didn't even know I was looking and there it was, on my doorstep. Meet Kettle & Fire and the family behind it.  Who doesn’t love a great soup? In this episode of Flipping 50 I introduce you to the founder of my favorite bone broth. I fell in love with the taste of Kettle & Fire before I knew the story behind it. And now, frankly, I’m hooked.  I don’t order a few at a time I order cases and sip it in th...
2018-09-1135 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WaySelf-care tips and tricks are a piece of cake with today's guestSelf-care expert and Flipping 50 guest Suzanne Choplin is a certified personal trainer, Pilates instructor, dancer, and yoga instructor with over 13 years experience in the field of movement and fitness. Her business is called C.A.K.E. What does C.A.K.E. Lifestyle and Personal Training stand for? Care and kindness every day.   Suzanne's upcoming summit starts soon! It all launches April 6 through April 26! Register now: http://liveyourlayeredlife.com/debra-atkinson I started my career as a dancer and performer, the pressure to perform can do a lot to a young woman, mentally and...
2018-04-0334 minFlipping 50 the Stronger Way
Flipping 50 the Stronger WayTwo Women’s Wellness Coaches On Their Personal Wellness HabitsKim Acedo, MS, CHWC works exclusively with women in midlife who have been putting their health and self-care on the back burner for most of their lives and now in their midlife years say “It’s MY turn to take care of ME!” Through her virtual coaching programs, Kim empowers her clients to build confidence, resilience, hope, self-motivation, and make lasting changes to their health and well‐being. She partners with her clients to get “unstuck” and discover goals and strategies based on their core values and motivators in order to bring about the healthy lifestyle the...
2018-01-1648 minShe Means Fitness Business
She Means Fitness BusinessUsing Lab Tests and Nutrition Coaching to Get Better Outcomes, LegallyNutrition coaching... is it for you? Can you legally do it and be within scope of practice? A personal trainer who wants to be authoritative, credible, and stand out among the noise of health coaches and trainers today wants to have knowledge and tools beyond the norm. A degree and certification are not enough. If lab tests about nutrient sufficiency, hormone balance, blood sugar response, and food sensitivities are getting your attention, you'll want to listen and pay attention to this episode.  This is the future of personal training that results in not only functional movements but f...
2017-12-1145 minShe Means Fitness Business
She Means Fitness BusinessDream of Hosting a Fitness Conference or Presenting?Today's guestJanice Jaicks Shares Her Journey from Instructor to Presenter to Conference Planner and beyond. She's now a conference planning consultant. You never know where your career will take you! You'll catch Janice's enthusiasm! You can catch it live and in person this April 28-May with a promo code Leap2016 and save $30 just for being here! For more information about FitnessFest go to FitnessFest.org or reach Janice Jaicks at: 480-461-3888 janice@fitnessfest.org To connect with Debra: www.voiceforfitness.com/fitprosolutions
2016-03-1642 minShe Means Fitness Business
She Means Fitness BusinessIs a Calorie a Calorie When You're Working With Clients? Part IIBryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do you toss counting? What works? What works permanently? Part I of II Connect: Fit Pro Blog Fit Pro Private Subscription Reach Bryan at www.agelesshq.com    
2015-10-0635 minShe Means Fitness Business
She Means Fitness BusinessIs A Calorie A Calorie When You're Working With Clients?Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do toss counting? What works? What works permanently? Part I of II Connect: Fit Pro Blog Fit Pro Private Subscription Reach Bryan at www.agelesshq.com
2015-09-3033 minShe Means Fitness Business
She Means Fitness Business10 Ways to Boost Fitness Leads, Sales and RevenueYou can easily get overwhelmed by too much information. Choose one or two things and go for it like your life depends on it. The life of your business does. There is no changing the fact that social media is going to be front and center in the marketing campaigns of successful businesses in the future. Get started now with both the online and face-to-face promotions that cost nothing but time and energy. If you're not full yet, you have a bit of that.  Connect: debra@voiceforfitness.com For the entire 50 (+1 bonus) Ways t...
2015-09-1728 minShe Means Fitness Business
She Means Fitness BusinessBuilding A Health Career By Following Your GutDietitian Cassie has not celebrated her 30th birthday yet. She has, however, both had more experience in her business and experienced more success in her business than some experience in twice as long in business. Listen to how her approach to functional nutrition and health is shaking things up, filling an in-demand need and providing Cassie with not only a career and revenue but freedom that many fitness pros crave. Hear how you can do it if you've got a dream.  Connect with Cassie:  Website:  http://healthysimplelife.com and www.dietitiancassie.com Twitter: @dieti...
2015-09-1035 minShe Means Fitness Business
She Means Fitness BusinessWhat's In A Fitness Business Name?What's your business name doing for you? Is it creating leads? What difference does a name change make? One physical therapy business changes its name and begins getting 5 leads a month compared to eight over three years. Work the change? For them it is. Learn more about Kinetic Edge Physical Therapy here. Connect with Debra at: Subscribe to the YT channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professionals marketing and selling without selling tips: https://www.voiceforfitness.com/fitprosolutions Free live weekly...
2015-09-0817 minShe Means Fitness Business
She Means Fitness BusinessYour Boomer Fitness Business Blue PrintGuest Art McDermott shares his signature "why" story that explains why he is working with Boomers exclusively and why you can too. A prior competitive track athlete and fitness business owner, Art has taken every life experience he's had and turned it into a Boomer Blueprint for the now 51-70 year old boomer and for trainers who want to reach them. Listen as Art and I share the tools for reaching boomers no matter how old you are yourself. Find Art at TheBoomerBlueprint.com Connect with Debra: www.voiceforfitness.com Facebook T...
2015-06-2836 minShe Means Fitness Business
She Means Fitness Business10 Ways To Increase Personal Training Profit Right NowYou can read 10 articles a day from social media to blogs to emails to industry journals. Unfortunately, when we see it in print we tend to belief it more whether it's true and up-to-date or not. I recently came across an article by a software consultant that talked about boosting profit. Among the points of course was contacting a software expert to go over your customer management. The 9 other points had varying degrees of potential compared to what's really working for personal training promotion in 2015. Get the scoop on how to profit. Take even one and focus on it.
2015-06-2222 minShe Means Fitness Business
She Means Fitness BusinessHow To Motivate Fitness Customers At Every StageThe motivation behind participation evolves. The messages that you send throughout your programs or training relationship with a client also need to evolve. You'll attract more, keep more clients coming regularly and have more continue with the right message at the right time!  As always connect with Debra: www.voiceforfitness.com Facebook Twitter Youtube
2015-06-1618 minShe Means Fitness Business
She Means Fitness BusinessPump Up Your Fitness Social Media PowerYou're on it! Social media! Are you getting the likes, comments and the every powerful share from your posts? Once you understand the six types of people who might connect with you and share and five reasons they share you can get more engagement. You can get more traction from your socialm media time, money and energy.  Connect with Debra at: www.voiceforfitness.com Facebook Twitter YouTube
2015-06-1023 minShe Means Fitness Business
She Means Fitness BusinessBeyond Hire Slow Fire Fast in FItnessTom Durkin, 36-year fitness industry owner, manager and operating partner has been in and out of multiple fitness businesses daily longer than personal training has been a "thing." He shares successful hires, hires that were mistakes, and what he looks for in a prospective new employee. What to say, avoid, and how to present at an interview no matter which side of the desk you're sitting on.  Connect with him at www.amesracfit.com As always you can reach Debra for questions, comments and suggestions: www.voiceforfitness.com www.fb.com/vo...
2015-04-2833 minShe Means Fitness Business
She Means Fitness BusinessBusiness Branding, Building Customer Loyalty with Betty Designs Kristin MayerKristin Mayer Chief Betty of Betty Designs talks starting a business with a fresh idea in a sea of competition, customer service that builds loyalty and the importance of knowing and growing your brand at your pace. Don't miss her website if you bike or multisport or coach women who do. www.bettydesigns.com  www.twitter.com/bettydesigns www.fb.com/bettydesignssickgear As always reach Debra at: www.voiceforfitness.com/fitprosolutions www.fb.com/voiceforfitnessbiz www.twitter.com/fitnessvoice
2015-04-1829 minShe Means Fitness Business
She Means Fitness BusinessHow To Launch a Successful Personal Training Program Your successful program depends on marketing. The best trainers are not always the most full trainers. The best marketers are always full. What is a launch? How long does a launch take? What content matters in your launch and how do you get it out? Build a successful program or product and launch it for big revenue boost on a regular basis. Once you have the system, your personal training business just has to deliver the goods. Find Debra at: www.voiceforfitness.com/fitprosolutions https://fb.com/voiceforfitnessbiz https...
2015-03-3135 minShe Means Fitness Business
She Means Fitness BusinessNicole DeBoom and Skirt SportsNicole DeBoom wanted pretty and running to be synonymous. And so she made it so. She wanted women of all sizes to feel sexy and strong as they were active. Hers was the first running skirt. Her inspirational message to women that a strong body means a strong mind is the foundation of the business. She’s still as excited about the company as she was in 2004.   Reach Nicole at Skirtsports.com Join the #REALwomenmove movement beginning late April 2015 and use your hashtags and share your stories. Inspire       As always y...
2015-03-2442 minShe Means Fitness Business
She Means Fitness BusinessSleep: The Athlete's Steroid and The Trainer's Secret WeaponDr Mike Bracko, an expert on sleep and performance as well as recovery and weight loss shares value-enhancing tips for trainers who want to serve clients optimally. What should you ask on assessments, in session and between? What effects does one poor night sleep have on your next day session? What does a chronic insomniac need from you? Mike answers these questions and more.  Contact Dr Bracko at drmikebracko@aol.com Mike is an international fitness presenter, writer/contributor as well as editor and committee chair for esteemed industry associations such as ACSM, IDEA and Ca...
2015-03-1040 minShe Means Fitness Business
She Means Fitness BusinessPassion To ProfitGuest And Balance Yoga Lounge owner, Sandy Eimers shares her journey from safe, secure job to entrepenuer. The risks of taking the leap, the risks of not taking it are here.  The Yoga Teacher's Toolbox Sandy mentioned can be found here. and the book One Person/Multiple Careers: A New Model For Work/Life Success is by Marci Alboher. Connect with our guest Sandy at Balance Yoga Lounge or on Facebook As always you can find Debra at www.voiceforfitness.com Facebook Twitter
2015-02-1734 minShe Means Fitness Business
She Means Fitness BusinessThe Future of Fitness with Fitness Business Coach Pat RigsbyCo-founder of Fitness Business Insider andthe Fitness Consulting and several brands within the fitness industry, Pat Rigsby joins the show for a look into the futre of the personal training industry. Without giving too much away, Pat shared these top three things for success in personal training business.  1. Know your drivers: current customers, new customers, retaining both and managing the right numbers 2. Think boutique. Within it create a community environment. 3. Embrace selling and marketing.  Listen for the details and so much more! Contact Pat directly at patrigsby@gmail.com
2015-02-1047 minShe Means Fitness Business
She Means Fitness BusinessGet More PAYING Clients With Fitness Marketing MasteryFew fitness professionals are doing it. Yes, everyone is marketing and everyone is advertising. Few are doing it well. We just have more noise. If you will take the time to study these secrets and make sure you have them all included in each and every marketing peice you prepare you will be far ahead of the competition in reaching your most qualified customers who are ready to buy.  For the checklist, email debra@voiceforfitness.com and request the Checklist for Marketing and Advertising.
2013-12-2031 min