Shows
Transforming Insight PodcastEpisode 65: How Insight leaders build their team profileWe're excited to welcome IMA associate Debra Walmsley, and Jana Prahl, Insight leader at Savage X Fenty, who share their experiences and expertise. We discuss the art of crafting a compelling brand identity for your Insight team. Learn how building a brand board can help articulate your collective vision and establish your team as trusted advisers and innovative thinkers. Discover the power of marketing skills to position your team effectively internally, and see how identifying milestone projects can showcase your team's unique contributions, solidifying your reputation as key players within the company.Our guests provide i...
2025-02-2735 min
MRX Lab#48 - Building Insight Teams for Transformative ChangeHow do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.
We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how...
2024-01-2426 min
Transforming Insight PodcastEpisode 39: Building an Insight teamTo discuss that topic, James is joined by Debra Walmsley, one of the most inspirational corporate Insight leaders in the UK. Debra has led Insight teams at British Airways, British Gas, Saga, Halfords and now Virgin Atlantic. And she has recently joined the IMA as one of our part-time senior Insight advisers.She also has very impressive form on this podcast. She joined James in episode 8 to talk about her work transforming Insight at Halfords, and it’s still one of the top 5 most downloaded episodes out of the 38 we’ve published so far.Please list...
2023-11-1730 min