Shows
Do It My Way PodcastWho's Really On Your Team When Things Get Tough?Who’s really on your team when things get tough? Adversity has a way of exposing who’s truly invested in your business and who’s just along for the ride. The real question is: 👉 How do you attract MVP team members—the ones who step up when it matters most? 👉 What can you, as a leader, do to reward and retain the ones who go the extra mile? 👉 How do you spot the weak links before a crisis hits? In this episode of the DO IT MY WAY Podcast, I’m breaking it all down: ✅...2025-03-1320 minDo It My Way PodcastHow to Turn Attention into RevenueAre You Chasing Followers Instead of Clients? Let’s be real—followers don’t pay the bills… clients do. Yet, so many entrepreneurs focus on likes, views, and comments instead of what actually matters: building a brand that attracts paying customers. In this episode of the DO IT MY WAY Podcast I’m breaking down: ✅ How to convert attention into revenue ✅ The difference between vanity metrics & real business growth ✅ The #1 shift that will make your brand profitable If you’re ready to stop chasing clout and start making real money, this episode is for YOU. 2025-02-2714 minDo It My Way PodcastWhy Female CEOs Need to Own the MicAre you a high-level female CEO or entrepreneur looking to expand your reach, attract dream clients, and position yourself as a leader in your industry? You already have the expertise, the influence, and the vision. But are you leveraging your voice to scale your impact? Here’s the truth: You need to own your platform! In the latest episode of the DO IT MY WAY Podcast, I share three reasons you need to launch a podcast: Why female CEOs/entrepreneurs NEED a podcast to establish authority How to turn your voice into revenue and opportunities The secret...2025-02-2014 minDo It My Way PodcastWhat Brain Cancer Has Taught Me About Living My LifeWe all face adversity in life and sometimes everything seems to hit you smack in the face all at once. Times of adversity teach you what is important in life and who is truly in your corner. Can you imagine hearing the words, "you have brain cancer?" That is what happened to my Dad right after Christmas. It wasn't anything we were expecting because he didn't really have any major symptoms. Talk about your life flipping upside down in one unexpected moment. He was told he has an inoperable tumor the size of a tangerine in his brain. I saw my Dad proce...2025-02-1320 minDo It My Way PodcastThe Recipe for Resilience – Dawn ChesserDawn Chesser was a stay-at-home mom when life threw her an unexpected challenge—cancer. But she didn’t just fight; she found a new purpose. Out of her own kitchen, she created Sixth Day Snacks, starting with her homemade salsa. What began as a side hustle to pay off medical bills has now grown into a thriving family business. In this episode, Dawn shares her powerful story of resilience, reinvention, and turning adversity into opportunity. Don’t miss this inspiring conversation!2025-02-0636 minDo It My Way Podcast5 Ways to Elevate Your GameOne way I am going to elevate my game in 2025 is to surround myself with successful entrepreneurs that are 3-4 steps ahead of me by joining a mastermind. There's no better way to elevate every area of your life than to hang around people doing what you want to do! Are you wanting to get in shape and feel great in the new year? Join a gym or online fitness community and get going! Are you wanting to take your business to $1 million or $10 million? Hire a business coach or join a mastermind. Are you wanting to know how to integ...2025-01-3012 minDo It My Way PodcastWhat I Do on Sundays to Prepare for the WeekWe've all been there, you have a crazy fun weekend, maybe even take a road trip, and Monday morning comes and you have the Monday blues and you are not prepared for the week. You get to the office, open your computer and stare at it wondering what you are supposed to be doing. You forget your lunch, haven't even looked at your calendar to see what you have for the day. You start scrolling Instagram and the next thing you know 45 minutes have gone by. Oh, and you are tired! Well, this way of life is not setting you up f...2025-01-2317 minDo It My Way PodcastWhat Do You Want to Leave in 2024?We all have things that we need to leave behind to move forward and reach our 2025 goals. Maybe it's a toxic relationship, neglecting self care, overcommitting, or comparing yourself to others. We are all guilty of these habits but once you let go of them, you will find yourself feeling free and able to tackle all that the new year has to offer. In this episode, I share 8 of the most common habits that women CEOs and entrepreneurs deal with on a daily basis. I'd love to hear what you are letting go of and not bringing into the new ye...2025-01-1617 minDo It My Way Podcast5 Wellness Tips That Will Change Your Life in 2025Your health should be your number one priority. If you do not have your health, you cannot enjoy your wealth! Your business is absolutely affected by how you feel. The healthier and more dedicated to wellness you are, the better you will perform and an leader. Every year at the beginning of the year, I reflect on my wellness and health goals for the next year. The older I get the more important it is to maintain a life of wellness. I came up with five wellness tips that I will be implementing into 2025 as daily goals. I encourage...2025-01-0914 minDo It My Way PodcastEverything Happens for a Reason – Jill DonovanJill Donovan’s journey from lawyer to founder of the iconic bracelet brand Rustic Cuff is nothing short of extraordinary. For years, Jill wrestled with finding her true passion, hoping her mentor, Oprah Winfrey, might guide her to clarity. But her full-circle moment came in an unexpected way, sparking the creation of a brand that’s touched countless lives. In this episode, Jill shares her inspiring story, from the challenges of stepping away from a legal career to the life-changing decision to follow her heart and start something new. She opens up about the pivotal moments that led...2025-01-021h 01Do It My Way PodcastThe Power of Three: Achieve More by Doing Less in 2025At the end of the year, I always like to look back and assess how the year went personally and professionally. This is being real with the good, the bad and the ugly! I also do this for my team and meet with them one on one to see how things went from their perspective. I am always surprised at the things I learn from them! I only have 15 team members so you'd think I would know everything that is going on, but it is impossible to know until you ask! Here are the questions that help me assess 2024: 1) What wor...2024-12-2620 minDo It My Way PodcastCold Email Mistakes: What Not To DoI get hundreds of cold emails and LinkedIn messages every day where someone is trying to sell me something. Everyone has a product or service that they say I can't live without, but very few make it past my delete button. A "cold" email is an unsolicited email sent to someone who does not have a prior relationship with you, typically used for business. The goal is usually to introduce yourself, present an idea, request a meeting, or offer a product or service in a way that generates interest. I get at least 3 a day where someone says "I can help yo...2024-12-1923 minDo It My Way Podcast5 Reasons Business Coaches Give You ConfidenceI met with a woman yesterday who was undecided about the name of her business. She found D2 Branding on Google a year before and we had this same conversation. She had many things get in the way of life, including having a baby, but she spent an entire year thinking of it and hadn't done anything about it. Fast forward to our conversation yesterday where she expressed getting doubts from her husband and her mom on the name change. She wanted to go with her gut, but was getting caught up in the pressure and noise around her. She nee...2024-12-1220 minDo It My Way PodcastA Journey of Passion and Resilience – LeAnne TaylorIn this inspiring episode of the Do It My Way Podcast, I sit down with Tulsa television icon LeAnne Taylor, beloved morning news anchor on News on 6. Known for her warmth, professionalism, and deep commitment to her community, LeAnne shares her journey from the newsroom to becoming a powerful advocate for women. She opens up about her fight against breast cancer, how it shaped her perspective on life, and the lessons she’s learned along the way. From balancing a demanding career to making a lasting impact in Tulsa, LeAnne is the embodiment of grace, resilience, and st...2024-12-0552 minDo It My Way PodcastHow to Write a Book in 6 Easy StepsI am so excited to finally say I am a published author! I never thought those words would come out of my mouth! I just released my book, DO IT MY WAY: Empowering Women to Do Life Their Way By Creating a Personal Brand Business. There's no way I would have written the book if I didn't have a coach break it down to these six easy steps. It can seem very overwhelming to get all of your thoughts in writing, make it sound really good and be something that people want to read! If you have a book idea in...2024-11-2130 minDo It My Way PodcastThe Power of Proactive SchedulingI used to fill up my days with meetings and then anytime there happened to be "down time" I would work on personal development, strategic plans, or maybe hit a yoga class. It wasn't very productive and I would find myself never getting to those "extra" things because a fire would be happening with a client or a team member that needed my attention in that down time. It wasn't until I started to schedule EVERYTHING that I started to feel accomplished and my days became productive. Whether it was my 5am workout or when I was g...2024-11-1415 minDo It My Way PodcastPursuing Passion, Facing Challenges, and Cultivating Happiness – Lisa RileyLisa Riley shares her incredible journey from refinery manager to owning three Pinot’s Palette franchises in Tulsa. Known for her authenticity and fearless drive, Lisa talks about embracing a major career pivot, the surprises of running an art studio, and learning to prioritize family and health. She opens up about how cancer reshaped her priorities, the power of trusting her team, and how she now starts every day with gratitude. Tune in for Lisa’s down-to-earth advice on passion, resilience, and finding joy in the little things!2024-11-071h 01Do It My Way PodcastHow Speed Dating Prepares You For Business SuccessI had the honor of judging the Oklahoma State Homecoming Court last week. There were 30 candidates (15 for Queen, 15 for King) and they did a speed dating round for us to get to know the candidates. Each student had two minutes to share a little about themselves and talk about their biggest accomplishment while at OSU and we quickly judged them on appearance, communication, confidence, eye contact and enthusiasm for all things OSU. The students were all so bright but several really stood out because they had perfected their two minute "elevator pitch." It got me thinking about the...2024-10-3115 minDo It My Way PodcastProgress Over ProtectionSomething I have struggled with over the years is progress over perfection. If it doesn't feel "perfect" I don't like putting it out there whether it's on my social media or on a podcast episode. I had a goal to write a book by the time I was 50 and guess what? I'm 51 and my book is launching in a couple of weeks. I struggled getting it out on time because I wanted it to be perfect. Guess what would have happened if I waited until I thought it was perfect? I would have never launched it! ...2024-10-1724 minDo It My Way PodcastTrailblazing for Women Entrepreneurs – Kathy TaylorIn this inspiring episode, I sit down with Kathy Taylor, former mayor of Tulsa, successful businesswoman, and a relentless advocate for community growth. From leading a city to empowering future female entrepreneurs, Kathy's journey is nothing short of remarkable. We explore her diverse career, her dedication to lifelong learning, and her drive to break down barriers for women in business. Kathy shares powerful lessons from her time as mayor and business leader, offering invaluable advice to women seeking to make their mark. Whether you're just starting out or looking for the motivation to keep going, this episode is packed...2024-10-0332 minDo It My Way PodcastIs Influencer Marketing Right For My Business?We have been doing a lot of influencer marketing lately for clients and seeing some really great results! We all follow influencers that we like and trust and we've probably bought products because they said they were great. Influencers are able to "influence" their audience in such a powerful way. Influencer marketing offers several benefits, making it an effective strategy to add to your marketing mix. Here are three reasons why: 1. Targeted Audience Reach: Influencers often have a dedicated, niche audience allowing businesses to connect with potential customers on a "human" level. 2. Enhanced Brand Awareness: Collaborating wit...2024-09-2615 minDo It My Way PodcastDo People Really Still Advertise in the Phonebook?As I was driving home this past weekend, I noticed there were phonebooks placed at every mailbox in my neighborhood. I had to laugh as I thought to myself, "Is there really still a phonebook?" and better yet, "Are people really still advertising in the phonebook?" Sure enough, it was a full blown phonebook with ads throughout. I took it to work because all of the advertisers in it are GREAT candidates to be educated on the power of digital marketing. And, honestly I would love to hire the salesperson who was able to get all of thos...2024-09-1209 minDo It My Way PodcastBuilding a Business and a Community – Hannah ArnaudI had an amazing conversation with Hannah Arnaud, owner of The Scout Guide - Tulsa. Hannah’s path has taken her from a corporate office, to the classroom, and to a nonprofit before becoming an entrepreneur. She shares the pivotal moments that led her to become a business owner and the community she’s passionately built around it—all while raising three young children under the age of four. Join us for an inspiring conversation about leadership, balance, and the power of community. 2024-09-0540 minDo It My Way PodcastHow Do Working Moms Find Work Life Balance?Back to school time has me thinking about work/life balance. It is always such a crazy time getting the kids back in gear for school, making lunches, taking them to all of their after school activities all while you are trying to run a business! As a new empty nester, I am wishing those days were back, but remember all too well the hustle it took getting everyone out the door in the mornings! Balancing work and family life can be challenging for working moms. Here are five tips to help get you through the school year:...2024-08-2924 minDo It My Way Podcast10 Reasons Content is King in Your MarketingI met with a client the other day who was questioning continuing their social media content posting. They had gotten over 45,000 impressions on their posts in the last couple of months but weren't sure if it was converting to buyers. I get it, when you don't see a return on something you are investing in, it can get frustrating. They weren't doing any video, just static posts on Facebook + Instagram, which is a great start. Content is not a quick game. You don't suddenly start posting on Instagram and get orders, however you are building up credibility, start to get eng...2024-08-0817 minDo It My Way PodcastFinding Your Superpower – LaTonya PrattIn this episode, I sat down with LaTonya Pratt, leader of the nonprofit "In Tulsa," which connects job seekers to opportunities. LaTonya shares her journey from aspiring to be the next Oprah to becoming a leader in HR and a champion for women. She discusses her role as a mom, wife, and career woman, fashion influencer, and the importance of finding your superpower. Tune in to hear about her faith, fashion journey, and advice for job seekers. Don't miss this inspiring conversation about resilience, authenticity, and empowering others!2024-08-0133 minDo It My Way PodcastGive More Than You ReceiveI was reminded of why it is so important to give more than you receive yesterday when I got a call from an attorney out of L.A. that I talked to back in 2020. He saw something I posted on LinkedIn when we were in the thick of Covid and things weren't looking so good for business owners. I felt helpless myself, but decided that I had knowledge that others could learn from in a time where people really needed it. I started posting marketing tips and ways to market without spending money to help those that put a h...2024-07-2512 minDo It My Way PodcastFollowing Your Calling and Empowering Women – Courtney BullardCourtney Bullard is a dynamic speaker, accomplished author, and dedicated mentor with a passion for making a difference. As a mother and wife, she balances her personal and professional life with grace and determination. Courtney is also the visionary behind The Pearl House, a life-changing nonprofit organization that empowers teenage girls in Ghana, providing them with the tools and support they need to succeed. In this episode, she shares how her personal brand and unwavering positivity have helped her fulfill her calling, inspiring others to find and follow their own paths to making a positive impact in the world.2024-07-0440 minDo It My Way PodcastTurn Adversity Into MotivationWe all face adversity from time to time and it can be a real downer! It has taken me some time, but I have learned to turn my adversity into motivation! One of the hardest things I have lost was the Tulsa Spirit Award competition for my business start up idea: a niche website for moms in the Tulsa area. I can't remember if it was a $10,000 or $15,000 prize, but it was a LOT of money that we really needed to WIN to get the website going. I'll never forget when one of the male judges named Sean sa...2024-06-2817 minDo It My Way PodcastWhy Leaders Should Avoid Doing The WorkMy 19-year-old son, Jace, is an intern at D2 Branding this summer and he had his friend come with him one day. They are fresh out of high school and learning how a digital marketing agency works. At the end of the day, his friend said to me, "You mean you don't do any of the work?" It made me laugh because he thought I was a genius creating websites, running TikTok accounts, doing photography, graphic design, digital ads and video production. I had to share with him that I don't do any of that, but I have an...2024-06-2015 minDo It My Way PodcastNever Stop Cold Calling!I recently hired a sales rep and we spent a day cold calling local businesses, which is walking in without having an appointment or knowing who to talk to. It reminded me that you can never stop cold calling! Remember people have to get to know you, like you and trust you to buy. You have to start somewhere! We talked to 15 different business owners and had at least five that acted interested and wanted more information. Sales is a numbers game! The more you call on, the more you close.2024-06-1312 minDo It My Way PodcastYou Can Do It All AND Be Successful – Teresa ForehandTulsa-based digital creator, Teresa Forehand, started her career as a physician’s assistant and loved her job until she had a baby and realized her priorities were changing. She began sharing her workouts online and documenting her journey while growing a large following on Instagram. She eventually left her PA job, and now is a mom of three little ones and a full-time digital creator known for creating “20-minute meals.” She shares how she navigates being a full-time working mom, overcoming adversity when her husband suffered a severe brain injury, and how she built an online community of over 150k loya...2024-06-0643 min
Sharing Passion and Purpose146. Deedra Determan discusses Outside-the-Box Thinking & EntrepreneurshipDeedra Determan is a powerhouse visionary and realized, early in her career, the power of social media to gain market share. Deedra is the Founder of D2 Branding, a marketing firm specializeing in highly targeted Digital Marketing using social media campaigns that drive customers and get results. Her “do it my way" (Also the name of her podcast) approach has enabled her to create a business and a life that she is passionate about. During this conversation she shares what led to starting her own business, her outside-the-box thinking, and the importance of creating your own network to maximize yo...2024-05-2842 minDo It My Way PodcastWhy You Should Say Yes To That Speaking EngagementSomeone asks you to speak as an expert in your industry but you would rather die than get in front of a group. I know you are probably thinking no, but the next time you get asked, you need to say YES! It is a great way to get your personal brand out there and be seen as the expert in your industry. You can also get sales leads added to your list. I understand your hesitation, the first time I got asked to speak, I didn’t realize how hard it would be until I tried it. I have s...2024-05-2322 minDo It My Way Podcast7 Steps to Creating a Successful Personal BrandWe've talked a lot about personal branding and the importance of launching a personal brand to grow and scale your business. You might be thinking, ok, I know I need to create a personal brand, but I just don't know where to start! After coaching female CEOs and entrepreneurs on creating personal brands, I came up with the seven things that make successful personal brands so you have a game plan of where to start! First you have to create your brand story. This is 3-5 things that have happened to you in your life that have shaped who you are to...2024-05-1620 minDo It My Way PodcastSix Options If You Are Out of Money for Your StartupIf you are thinking of starting a business, listen up! Business startups are not for the faint at heart! I recently met with a client who had just spent $250k on a build out for their business and they were out of money and ready to give up. Find out the six options I coached her on and quitting was not one of them! 2024-05-0917 minDo It My Way PodcastPaving The Way For Women – Dr. Kayse ShrumWe took the DO IT MY WAY Podcast on the road to my alma mater, Oklahoma State University, to chat with the university’s first female President, Dr. Kayse Shrum! She started as a pediatrician, became Dean of the medical school at OSU, and now is the President! Not to mention a wife and mother to SIX KIDS! She has set an incredible example for young girls and showed them that they can do anything they set their mind to. I am so excited for you to hear her amazing story! 2024-05-0234 minDo It My Way PodcastCreating a Personal Brand is Your X FactorFind out why a personal brand can be the X Factor that separates you from your competition! All you need is your skills, experience and personality to create a personal brand that will elevate your business!2024-04-1816 minDo It My Way PodcastBecoming a Community Leader – Tina ParkhillTina Parkhill is a community leader who has been recognized for her amazing contributions in community service and business. She’s been recognized as ‘Woman of Distinction’ and ‘Volunteer of the Year,’ and ‘Fastest Growing Company,’ just to name a few. Tina shares with us her story of leaving the corporate world to become an entrepreneur, while prioritizing serving the Tulsa community along the way. Find out why she thinks networking is critical to becoming successful! 2024-04-0426 minDo It My Way PodcastAccounting to Marketing to District Development – Shea RoachShea Roach is the Co-Founder of Freeform, a global marketing automation company for people to get the most out of their digital marketing efforts. They developed their own software, Profithack that is known as the Quickbooks of marketing. Shea has worked with celebrity clients like Odell Beckham Jr., Duck Dynasty, and ESPN. She worked in corporate america for years then became an entrepreneur launching Freeform. Her latest project is developing the Ten District in Jenks. Shea shares her advice about the mindset you should have if you’re looking to become an entrepreneur and her plans to gr...2024-03-0736 minDo It My Way PodcastA Tulsan With A Vision – Teresa KnoxTulsa entrepreneur, Teresa Knox, wears many hats. Teresa shares how she started her career as a dental assistant, then went on to teach others, specifically women, about the career and started Community Care College. She explains how she grew the college, opened two more, and now owns some of the most iconic spots in Tulsa, like the Church Studio and Harwelden Mansion. Teresa has a passion for Tulsa and preserving its rich history. Hear Teresa talk about the risks she’s taken in her many business endeavors and the advice she has for entrepreneurs.2024-02-0145 minDo It My Way PodcastHealth Journey and Franchise Success – Kay KoziolKay Koziol is one of the healthiest 50-year-olds you will ever meet, but she wasn’t always that way. She was a former CEO who put so much time into her work that she neglected her health. Before she knew it, she was 80 pounds overweight and disgusted with herself. Breaking away from her corporate role, she decided to take control of her health and joined Burn Boot Camp where she says she was the fattest girl in the room. She didn’t let that stop her as she had an extreme commitment to change, lost over 80 pounds, and e...2024-01-0447 minDo It My Way PodcastThe Ultimate Female CEO and Entrepreneur – Paula MarshallA third-generation Tulsan, Paula Marshall has served as CEO of Tulsa-based international food manufacturer, Bama Companies, Inc. since 1990. Paula has served, started or partnered with numerous organizations and causes in the Tulsa area, including Tulsa Chamber of Commerce, Tulsa Area United Way, the Margaret Hudson Program, DVIS, Food On The Move and Ronald McDonald House Charities. Paula has also been recognized for several awards and recognitions, including being inducted into the Tulsa Hall of Fame, Advocate of the Year for DVIS, The Journal Record’s Woman of The Year, and being named one of the 25 Tulsans Who Shaped Our Ci...2023-12-0758 minDo It My Way PodcastBecoming An Entrepreneur At Age 49 – Teresa GaweyTulsa native, Teresa Gawey, left her corporate job and did not know the direction her career path was going in. She graduated college with a journalism degree, worked in the corporate world, then pivoted to get her master’s degree in social work and worked as an executive director at local nonprofit, Tulsa Area United Way. After having a premature baby, her life flipped upside down and she decided to become a stay at home mom. After more than a decade of raising her kids, she found a need for yoga in the Tulsa community. She took a r...2023-11-0234 minDo It My Way PodcastFrom Stay at Home Mom to Worldwide Photographer - Amy HerndonI had too much fun interviewing lifestyle photographer, Amy Herndon, on the DO IT MY WAY Podcast this week! Amy explains how she started her business at the perfect time when her style was rare and Instagram was just becoming popular. She shares how to stay relevant in industries that are constantly evolving. Find out how Amy went from stay at home mom to sought after lifestyle photographer flying all over the country capturing her client's most precious moments.2023-10-0533 minDo It My Way PodcastTurning Adversity Into Something Good - Mia FlemingSometimes it's hard to look at the good life when things are crumbling around you, but mindset is everything! Mia Fleming is a highly accomplished and captivating TV host, known for her magnetic personality, infectious energy, and strong journalistic background. At the height of her career, Mia had a paralyzing realization that success doesn’t always equal fulfillment. She left her successful career, committed to letting go of limiting beliefs, prepared to face her fears, and got out of her comfort zone. Mia came face to face with adversity from infertility to related health ailments which led to ye...2023-09-1439 minDo It My Way PodcastWhy We Only Work 28 Hours a Week Several years ago my goal was to have Fridays off. It would be the day where my kids were still in school, my husband was working and I had free time to do whatever I wanted. It was a great “errand day” to get things done while other people were working, picking up my dry cleaning or getting my hair done without having to stress about work. Most Saturdays were spent at the soccer field or on a basketball court with my kids, so it left very little time to get things done outside of work. At D2 Branding, we imple...2023-08-1013 minDo It My Way PodcastControl Your Destiny: Make Money! Can you think of a time in your life when money played a factor in an important decision you made? Or maybe you couldn't make the right decision because you did have the money to do so. My mom got pregnant in high school with my older brother and had to quickly get married because my dad’s family was Catholic and lived in a small town in Kansas where having a baby out of wedlock was unheard of at the time. My mom was an amazing mom who raised three kids and sacrificed all of her dreams to be a...2023-07-2711 minDo It My Way PodcastDoes Company Culture Really Increase Revenue? A strong company culture is the most important thing to grow your business but it often gets overlooked. Companies with a positive culture have more employee engagement and fulfillment in their jobs, which makes them work harder and results in higher revenue. Culture is your employee’s beliefs and attitudes about the way things are done in your workplace. It may not be discussed every day, but culture is always there in the background, affecting every bit of work that gets done. I have coached businesses that have amazing company culture and you can feel it right when you walk in t...2023-06-2928 minDo It My Way PodcastWhat I Learned After 100 PodcastsI can’t believe I am on my 100th podcast! What a fun learning experience with ups and downs. I originally wanted to write a book, but realized I am a much better talker than I am a writer, so I shifted my focus to launching a podcast. I have several coaching clients that I have helped launch podcasts so I also thought I better practice what I preach and launch one myself! I get asked a lot of questions about my podcast so I just answer a few of the most common questions for you: Is my...2023-06-0827 minDo It My Way PodcastComing Up With Your Brand Name One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you money! That is a lot to ask from a brand name! The process of coming up with a brand name is one of the most important steps in establishing your company's identity and creating a lasting impression with your consumers. An amazing brand name can evoke emotions, communicate the company's values, and differentiate you from your competitors. While th...2023-05-2517 minDo It My Way PodcastWant to Sell More Products Online? Listen Up!I have a coaching client I am working with that has an amazing e-commerce product. The founder is an inventor who created an incredible patented one of a kind product that solves a massive problem in their industry. They recently attended a highly visible trade show and got a ton of traffic to their website. Sales were good, but when they looked into their “abandoned cart” customers, they realized they had close to $1 million dollars in abandoned cart orders! This is a massive problem that needs to be fixed because if they just got 10% of those orders, that...2023-05-1815 minDo It My Way PodcastIs it Better to do SEO or Google Ad Words in Your Marketing Plan?If you have been listening to this podcast for a while, you know I love Google. If you can get to the top of Google for key terms in your industry, you will win! I get asked all of the time if it’s better to do Google Ad Words or SEO. It all depends on your specific business goal, target audience, and budget. Google is not a gamble in marketing. If you are at the top of Google for key terms in your industry that people are searching for, you will get leads! It is important to...2023-04-2717 minDo It My Way Podcast3 Ways to Create a Compelling Video for Facebook + InstagramProducing a compelling video in your digital marketing campaigns is so important to grab your potential customer's attention! People are scrolling mindlessly and they have to be stopped in their tracks to pay attention to your brand! What is the "hook" that is in the first few seconds of your video to get them to stop and pay attention? To create a great video to use in your Facebook and Instagram ads, there are several key elements to consider: Grab attention quickly: Facebook and Instagram users have short attention spans, so it's important to grab the...2023-04-2718 minDo It My Way PodcastYou’ll Never Regret Launching Your Personal Brand I do a lot of personal branding coaching and one thing I always say when they are starting is, “You’ll never regret launching your personal brand!” It will follow you wherever you go! Let’s just say you are a well known attorney and you are an expert in your field. No one outside of your field would know this unless you built a personal brand around it and started posting as you are the expert on your social media. Then you create a podcast on a subject you are passionate about or an expert on. Then you decide to launc...2023-04-1308 minDo It My Way PodcastHow Artificial Intelligence is Changing Marketing What if you could predict your customers' next move and improve their overall customer journey? You’ve probably been hearing a lot about artificial intelligence and how it is changing the world. The world of marketing is no exception! Maybe you’ve heard people talk about AI but aren’t sure what it is? AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audiences or economic trends that may impact your marketing. A great example of this is using AI chatbot to write marketing copy like a blog post, podcast...2023-03-3012 minDo It My Way PodcastAre You a Present Leader?How present are you in your day-to-day interactions as a leader? Or as a mom, a friend or a spouse? I can tell you right now, this is one of the things I struggle with the most! Learning to be present in your day to day interactions with your team and with clients will up your leadership game! Often, many of us let distractions (online & offline) hold us back from fully being present in the moment. This prevents us from giving our entire attention to the conversation or the task at hand. As a result, we aren't...2023-03-2317 minDo It My Way Podcast5 Traits of a Successful Entrepreneur Working with entrepreneurs for the last 20 years, there are some common traits I have discovered that make them successful. No matter what their business is or what industry they are in, their age, sex or income level, I have found the most successful entrepreneurs possess the following traits on the latest episode of the DO IT MY WAY Podcast at (link here)! If you strive to be a successful entrepreneur, adopt these traits in your life and start to see your life change and improve for the better! 2023-03-1612 minDo It My Way PodcastPeople Buy For Pain or Pleasure There are two reasons you can get people to buy your product or service: Get them out of pain Bring them pleasure Let’s talk about pain for a minute. Think of the weight loss industry. They are playing off of pain. It is painful to be overweight, unhealthy, have low self esteem and feel bad about the way you look and feel every day. They promise a new life, they show pictures of people losing weight, having fun again and enjoying friends and family. They are taking you from pain and bringing yo...2023-03-0915 minDo It My Way Podcast5 Questions You Need to Ask Your TeamI was listening to some podcasts over the weekend that were talking about masterminds. This is getting a group of experts together to share what they are working on right now and what they are struggling with to get peer to peer help in all areas of their life. It is so important to have people around you to help you grow in business and in life! It made me think not only are these great questions for a mastermind group, but also great questions to ask your team, your spouse, a friend or even your children! They are...2023-02-0914 minDo It My Way Podcast7 Keys to a Happy Life Well they don’t call it the January blues for nothing. This time of year can be very depressing for many people as the holidays are over, you probably spent more money than you wanted to, maybe even gained a few pounds with all of the parties and it all starts to set in. Maybe you aren’t where you want to be in life and the new year reminds you of that. Another year older and nowhere closer to your goals. And if you live in my part of the country, it doesn’t help that the days are short...2023-01-2616 minDo It My Way Podcast7 Ways to Improve Your Life in 2023This is the time of year I am always re-evaluating my life and looking for ways to improve with the new year. This is a great exercise to do in business as well as your personal life. I also do this exercise with my coaching clients evaluating all areas of their life including their financial freedom, time freedom, health, relationships and their spiritual life. In most cases if you are excelling in one area, there are a couple of other areas that are suffering. Balance is key and now is a great time to look at priorities, make goals...2023-01-1210 minDo It My Way PodcastLatest Marketing Trends for 2023 One of my favorite things to do is read up on the latest marketing trends. Things change so quickly in the digital space and it is fascinating to me to see what is working and what is phasing out as quickly as it came in. This is why you hire a marketing expert that can help you navigate the digital marketing world! I am sure you don’t have hours to read up on all of the latest trends, so I came up with some of the hottest things happening in marketing in 2023. Remember the goal is not to implement all...2023-01-0510 minDo It My Way Podcast6 Ways to Grow Your Business in 2023 We are all looking to grow our businesses this next year. December is a great time to start looking at your expenses and looking at the revenue that is coming in to see what is working and what you need to pivot away from. Maybe it’s the people in your business or programs you are paying for that are no longer serving you. Everyone wants to see growth but not everyone tracks where their money is being spent to see if it is working. If you want to have business growth in 2023, I came up with six business strategies yo...2022-12-0715 minDo It My Way Podcast7 Things You Need to Get a Small Business LoanI love working with startups, the energy and enthusiasm they have for their dream is contagious! It does take money to start a business and sometimes they do not realize the magnitude of what it will cost. Even if you are an online business, there are costs to create your brand, create your website, create a brand story video explaining the problem in the world you are solving to get them to buy and your X-Factor that makes you different! I have a client right now who has been putting in thousands of dollars a mo...2022-11-1712 minDo It My Way PodcastDigital Marketing Skills You Need to Get a Job in 2022I recently had the honor of speaking to digital marketing students at Oklahoma State University. I just love talking to students that age that are eager to learn and want to know what the real world is like for when they graduate! What you learn in the classroom will help you as you get into the real world, but there is nothing like real world experience! I presented a case study about a local donut shop that came to D2 Branding with an idea. We helped them create their entire brand and digital marketing strategy and now they are...2022-11-1016 minDo It My Way Podcast6 Things I Would Tell My Younger SelfThe older I get, the wiser I get when it comes to business, relationships, parenting, making money and living a happy, fulfilling life! What if you could give your younger self advice that would save you YEARS of stress and heartache? I don’t have all of the answers, but there are many things I wish I figured out earlier. Here are 6 Things I Would Tell My Younger Self on the latest episode of the DO IT MY WAY Podcast!2022-10-2012 minDo It My Way PodcastAvoid Layoffs, Just Sell More! If you flip on the news, it’s doomsday. The recession is here, gas and food prices are at an all time high, and interest rates have gone up. They want to scare you into a poverty mindset of staying home, not spending money, laying off employees, and preparing for the worst. I hate this mentality which is why I choose to not watch the news. I even worked in TV news for 10 years. I can’t even stand watching it because it’s one negative story after the other telling you it’s doomsday. I get it, there are bad thin...2022-09-2909 minDo It My Way PodcastBe YOU Because Everyone Else is Taken I do a lot of personal branding coaching, it's one of the most rewarding parts of my job. I love to see the light bulb go off when someone discovers their brand by taking their skills, knowledge, expertise and life purpose and packaging it and selling it to the world. The first thing I always say to my clients is the only way for a personal brand to work is by YOU being YOU! You have to find an X-Factor--something that makes you different and something people will pay you to learn from! If you are thinking of starting a pe...2022-09-2210 minDo It My Way PodcastAre we teaching our kids the value of working hard?I was going to Target yesterday and I saw these 14 or 15 year old boys who were in their soccer uniforms holding up signs for donations for a tournament. What have we done to our kids if they think all they need to do is stand there with a sign and get donations? What can we do to create that work ethic in our children? I worry about my kids all of the time. Am I giving them too much? Sure, they both have jobs in the summers and are busy during the school year with extra curricular...2022-09-0819 minDo It My Way Podcast10 of the Worst Digital Marketing MistakesDigital marketing should be your single biggest strategy for your business today. That’s Facebook, Instagram, Twitter, YouTube, Google, TikTok and Linkedin. And there’s probably a new platform growing as you listen to this! I see common mistakes brands make when it comes to their digital marketing so I decided to come up with 10 of the Worst Digital Marketing Mistakes so you can avoid them!2022-09-0108 minDo It My Way Podcast5 Reasons You Must Invest in Your Business One of the hardest things as an entrepreneur is to invest in your business because at the end of the day, the money you put back into it, is money that comes out of your pocket. If you do what you've always done, you will get the same results. The only way to grow is through investing! Here are 5 Reasons You Must Invest in Your Business on the latest episode of the DO IT MY WAY Podcast!2022-08-2508 minDo It My Way PodcastSet a Big, Scary Goal!School is back in session which always has me setting a new goal. I dropped off my daughter at college and my son is starting his junior year of high school which means we are back to the busy schedule. We have 5 months left in the year, plenty of time to reach your goals! What is something you wanted to do this year but have been putting it off? Now is the time to get serious about a goal and go get it before the year is up!2022-08-1809 minDo It My Way Podcast5 Skills Every Sales Rockstar Has MasteredIf you want to become a sales rock star, listen up! I hear people say all of the time, "I’m so terrible at sales!" Yes, sales may not come naturally to you, but it is something you can learn and be really great at if you put in the work! I have worked with so many amazing sales people over the years and they all have these five skills mastered in their sales process. Find out the five skills every sales rockstar has mastered on the latest episode of the DO IT MY WAY Podcast!2022-08-1115 minDo It My Way PodcastWhy You Must Show ROI in MarketingAs a small business owner, you must show a return on your investment in marketing for it to make sense. Do you have a plan to track ROI for every dollar you spend? If not, you could be wasting thousands of dollars every year! Listen up to why ROI is so important in growing and scaling your business on the latest episode of the DO IT MY WAY Podcast!2022-07-2813 minDo It My Way PodcastHow to Overcome Imposter Syndrome Feeling like a fake? Listen Up! Have you ever felt like you weren’t qualified to do something? I remember coming home from the hospital with my precious baby girl and saying…are we qualified to be parents and take care of this tiny baby? I hear this all of the time from my clients. They get close to launching their business or their personal brand and they start to let self doubt creep in. They suddenly don’t feel qualified to launch or they come up with excuses of competitors out there already doing what they want to do. We alwa...2022-07-1410 minDo It My Way PodcastHow to Disconnect in a Connected World If you are anything like most people, you spend about five hours per day on your phone skimming through emails, checking out your Facebook and Instagram feed and then there’s Linkedin, SnapChat and TikTok which might be the biggest time suck of all! You start scrolling and look up and an hour has gone by and you have accomplished NOTHING! You are mindlessly scrolling. Maybe you aren’t aware of it, but the only time you truly unplug is when you’re asleep at night. We are all guilty of doing this and just thinking about it makes me exhaus...2022-07-0714 minDo It My Way PodcastHabits That Will Hold You Back We all have bad habits we have created over the years in our business. After all, we didn’t start with a playbook, we went off our instinct, our skills, and maybe a little blood, sweat and tears to get where we are today. It worked for you to this point, but there reaches a point where you have to get rid of these bad habits to grow. I see a common theme among my clients of these 7 habits that will hold you back if you don’t fix them! We are all guilty of at least one of these from...2022-06-3009 minDo It My Way PodcastShould I Add TikTok to My Marketing Mix?I don’t know if you’ve explored TikTok yet, but I am sure your kids know all about it and spend hours on it each week! TikTok has really exploded out of nowhere to become one of the most downloaded apps in the world. Now marketers and brands are jumping on board to see if the brand has potential to add to their marketing mix. Here are three main ways that brands are marketing on TikTok and having success on the latest episode of the DO IT MY WAY Podcast!2022-06-2315 minDo It My Way Podcast11 Ways to Get More Done Each Day It is so easy to get to work, answer a few emails, check out your Facebook or Instagram feed, answer the 10 texts that came through, check out the notification you just got on Linkedin, and the next thing you know an hour or two has gone by and you haven’t accomplished anything! Then your meetings start, phone calls come in, an employee has an issue you have to deal with, you barely get your lunch scarfed down and it’s time to leave to pick up your kids to get them to practice. This was my life for so long...2022-06-1514 minDo It My Way PodcastStop Selling and Start Talking on Social Media The number one question I get asked by D2 Branding clients and prospects is, "What in the heck do I post on my social media?" It can be daunting and it is just another “To Do” on your long list as a business owner. Very few entrepreneurs have time to spend all day coming up with creative ideas for their social media. They have about 15 minutes at the most to push something out and their first instinct is to sell something because, after all, we are in the business to make money! The problem is it becomes white noise if all y...2022-06-0910 minDo It My Way Podcast6 Signs You Need to Rebrand Your BusinessI often get asked from companies I work with if they need to rebrand their business. Some of them have never had a marketing expert help them with their branding so it is not really clear who they are and what they offer that solves a problem for their customer. Remember if you can solve a problem for your customer, they will buy! Many people think of branding as a logo, but it is much more than that! Can someone look at your website and in 7 seconds or less tell what you do and how you will relieve them...2022-06-0210 minDo It My Way PodcastAre the Right People in Your Corner? As business owners, we often feel like we are on an island all by ourselves trying to navigate. Especially when you are a startup and solopreneur who hasn’t hired a staff yet. You have to wear multiple hats to be successful and it can be very exhausting. I’ve realized over the years, there are certain types of people that you need to have in your corner to be successful! Maybe this is a friend, your mom, your spouse, a peer or coach in your life! They say you become the five people you hang around the most! As an e...2022-05-1908 minDo It My Way PodcastWhat is your X Factor? You have to have an X-Factor to stand out from your competition. I was recently coaching a realtor who didn’t understand why he wasn’t getting any traction on social media. I pulled up his posts and they look exactly like every other realtor out there. He posted houses he was selling, pictures of him and the buyer in front of his “sold” sign and really just looked like everyone else. I said, what is your X-Factor? Why would anyone use you over the next person? He never really thought about that, but realized he must come up with one to st...2022-05-1210 minDo It My Way Podcast5 Marketing Moves to Double Your Revenue! There are so many fancy things you can do in marketing today and it can be very overwhelming not knowing where to start but I am a big fan of keeping it simple. Once you have a plan in place that works and you are seeing a return on your investment, then that’s the time to start adding some of the fancy things to the mix. Here are 5 easy marketing moves to double your revenue right away! 2022-05-0510 minDo It My Way PodcastWhy Lululemon’s “Like New” Program is Brilliant MarketingI love when I see brilliant marketing at work especially when it’s a leader in an industry doing something for the first time. Lululemon just announced they are launching a “Like New” program where customers can trade in their old gear for store credit while feeling good about contributing to a sustainable cause.2022-04-2810 minDo It My Way PodcastDo You Need An Energy Shift? Have you ever met someone who had amazing energy? You feel like you just wanted to be around that person feeding off of them every day. They make everyone around them feel great and bring energy to any boring situation. This can be extremely powerful in business! As a business coach, my job is to set the energy in a coaching session every time we meet. I may have a day where I just really don’t “feel like it” but it’s my job! And I find when I do bring the energy I start to feel better too. Think ab...2022-04-2118 minDo It My Way PodcastStop Avoiding Difficult Conversations One of the hardest things to deal with as a boss is the difficult conversations you must have day in and day out. As a CEO/Founder, your time is money and how you allocate your time will affect your bottom line which means you don’t have time to stew over difficult conversations. We’ve all been there. You have an employee that is underperforming and it is affecting the entire team. You have a client that is upset and treating your employees unfairly. None of these situations are fun, but they will most likely happen to you if you a...2022-04-1409 minDo It My Way PodcastWant Rockstar Employees? Here’s How to Motivate Them! One of my favorite podcasts to listen to is Craig Groeschel’s Leadership Podcast. Craig Groeschel is the lead pastor and founder of one of the fastest growing churches in the world, Life Church. Even if you aren’t religious, Craig Groeschel is incredible and he has a great podcast with amazing business leadership tips. I listened to the episode today where Pastor Craig interviews Michael Todd, the lead pastor of Transformation Church. Michael Todd has an amazing story of going from the "sound guy" to the lead pastor in only four years of a mega church that is seeing incr...2022-04-0707 minDo It My Way Podcast5 Habits of the Most Successful EntrepreneursI have studied many successful entrepreneurs and there is a common theme where they have similar habits and things they do daily that set them up for success. I admire these women and am inspired by their discipline. It is the small disciplined things you do everyday that add up to big things over time and make you successful! Check out these 5 habits to see how you are doing and if you can fit them into your day!2022-03-3114 minDo It My Way PodcastStop Overthinking Everything! Many times people are held back at being their best on the job or in their personal lives because they overthink everything! In business, this will hold you back. In your personal life, this will hold you back! If this sounds like you, I came up with 6 ways to stop overthinking and start doing! 2022-03-2507 minDo It My Way PodcastNo Ad Budget? Launch a Brand Ambassador Program A great marketing strategy is to develop a brand ambassador program especially if you do not have much of a marketing budget when you launch your business. What your company can expect from brand ambassadors are people who are positively representing the brand in an authentic and consistent way. This could mean sharing or creating content, leaving online reviews, engaging on social media and in their networks, and contributing value that extends your word of mouth marketing strategy. If you are limited on your advertising budget, learn how to launch a brand ambassador program! 2022-03-1710 minDo It My Way PodcastWant to Be A Successful Boss? Follow These 6 Steps Want to become a girl boss and stand out from the rest? I work with so many successful female CEO’s and entrepreneurs who are amazing leaders in their organizations and it all comes down to these six leadership skills. Master these six skills and you will be the best girl boss around! 2022-03-1009 minDo It My Way Podcast5 Ways to Stop Procrastinating We can all think of times in life when we were procrastinating doing something that we know we needed to do. But why? Maybe it was a difficult conversation we needed to have with an employee or a client or maybe it was your profit and loss statement because you knew it wasn’t going to be good. Or maybe it was that fitness and nutrition plan where you knew exactly what to do, you just needed to do it. But you put it off. Here are 5 reasons you may be procrastinating and how to avoid them! 2022-03-0310 min
The Over 50 EntrepreneurDeedra Determan | Maximizing Your Marketing ROIDeedra Determan shifted her full-service marketing agency – D2 Branding – to focus on digital marketing… and she hasn’t looked back. She says digital offers clear benefits for companies of every size, in every industry… even businesses that say that they’re not “set up” for digital. The truth is, says Deedra, that your audience is online – constantly and in many different sites, apps, and services. She works with her clients to find out where their prospects and customers hang out online and then creates a customized marketing...2020-04-0138 min
Women Taking the Lead136: Deedra Determan on When to Stay and When to Move OnDeedra Determan has 20+ years of marketing experience starting on the agency side at Ackerman McQueen Advertising Agency to 10 years in the television industry. Deedra went on to launch niche websites for moms including 918moms.com, 405moms.com, and MoneySavingQueen.com with over 100,000 moms visiting the websites each month. Deedra then followed her true passion in launching D2 Branding, an innovative marketing firm igniting brands to be the market leader in their industry through marketing, public relations, social media, advertising, strategic partnerships, sales, website creation, search engine optimization, content creation, video production, graphic design, and more! Playing Small...2016-06-2927 min
The Productive WomanFocusing on Priorities, with Deedra DetermanA chat with marketing pro, wife, and mom Deedra Determan about keeping priorities front and center.2016-05-0436 min
Hack The EntrepreneurHTE 162: Why You Should Learn to Always be Selling | Deedra DetermanLeave a review in iTunes (Smart Link)
My guest today is a former media buyer for television and radio, marketing consultant, and digital entrepreneur.
Upon leaving the corporate world behind, my guest started and developed three websites and communities for moms. Two of them were geographically based around particular area codes and all three of them were acquired in 2013.
She is now a mentor at Thrive15, an online platform teaching entrepreneurs how to thrive in business.
Now, let’s hack…
Deedra Determan.
In this 33-minute episode Deedra Deter...2015-12-0333 min
Smart People PodcastDeedra Determan – The New American Dream… Professional Blogging
When you think about professional blogging, what's the first thing that comes to your mind? Mommy bloggers of course! The term "mommy blog" has become part of our common lexicon due to the insane success of so many mothers turned bloggers. And this week we are fortunate to interview the queen of mommy blogs, Deedra Determan. Deedra created a blog initially targeted towards moms in her local community and quickly turned it into a 7-figure business with national reach. In this episode Deedra teaches us how to start small, find your niche, create a profitable business, market on a zero d...2015-05-1245 min
Motivating Other MomsM.O.M. Radio - EP #55 - Deedra DetermanOn this episode of Motivation Other Moms, Rosemary welcomes Deedra Determan. Deedra talks about juggling motherhood and entrepreneurship, the early financial struggles and her new venture, Thrive15.
Key Takeaways:
[00:01:38] Deedra explains who she is and what she does
[00:04:02] Juggling motherhood and work
[00:05:39] Deedra talks about 918moms
[00:08:01] Deedra shares details about her new mentoring venture
[00:17:00] When to throw in the towel
[00:20:47] How Deedra came up with her vision
[00:27:38] Time management
[00:28:34] Deedra talks about the juggling act with older kids
2015-04-2338 min