Shows
Do It My Way PodcastBeauty is Revealed, Not Applied – Kim RoxieKim Roxie, Founder of LAMIK Beauty, joins Deedra to talk about turning purpose into a product and redefining beauty. From creating the first eco-friendly, vegan makeup line for women of color to overcoming obstacles that once labeled her "at risk," Kim's story is proof that the most powerful beauty comes from within. This is a conversation about courage, calling, and showing up exactly as you are.
2025-11-0652 minDo It My Way PodcastThe Red Zone Mentality – Dr. Maribeth KuzmeskiThis week on the DO IT MY WAY Podcast, Deedra sits down with Dr. Maribeth Kuzmeski—a marketing powerhouse whose career spans running a successful agency, teaching at Oklahoma State University, speaking on national stages, and writing nine books. Dr. K shares how her firm, Red Zone Marketing, began almost by accident and grew into a thriving business serving financial advisors nationwide. She reveals how saying yes, even when she wasn't ready, opened doors to speaking, consulting, and teaching opportunities that shaped her career. You'll learn what it means to embrace a red zone mentality an...
2025-10-0234 minDo It My Way PodcastRedefining Beauty and Building Success – Alyssa HobbsAlyssa Hobbs, owner of Hobbs Salon + Med Spa in Tulsa, turned one of the hardest moments of her life—losing her hair to alopecia—into the foundation of a thriving career. In this episode, she opens up about the support that carried her through, the passion that drove her from cosmetology school to business ownership, and the lessons she's learned along the way about confidence, resilience, and entrepreneurship. Alyssa also shares her perspective on redefining beauty, why it's okay to wear the wig if that's what makes you feel like yourself, and how committing to your passion can unlock endl...
2025-09-0435 minDo It My Way PodcastMy Manifestation Journey: From Doubt to DoingEver wondered how to actually manifest what you want — without the fluff or feeling lost in all the hype? In this episode, I'm breaking down the real, practical steps to start manifesting your dreams, even if you've never tried before. What you'll learn: How to get crystal clear on what you want Why feeling your goal matters more than just thinking about it Simple daily habits that shift your mindset for good Why taking small, inspired actions is the secret sauce And how gratitude can change E...
2025-08-2813 minDo It My Way PodcastWhy You Need to Hit Pause For Your TeamIn the middle of our busiest season, I told my team to do the unthinkable—stop working. No client calls. No to-do lists. Just one full day focused on personal growth, connection, and clarity. We called it "Leadership Day," and the results were more powerful than I ever imagined. If your team has been running on fumes, this might be the pause that propels you forward.
2025-08-2132 minDo It My Way PodcastYour Way. Your Rules. Your Results.Sometimes you've got to ditch the rules, rewrite the playbook and start to DO IT YOUR WAY! That's where I found myself after 10 years working in the corporate world. I was tired of working 8-5pm (really it was more like 7:30am-6:30pm) and having no control over my time. Even if I wrapped up for the day, I was expected to sit at my desk because that is what the leadership team did to set an example for the others. Over time, the stress of working so much and having two little kids got to me and ev...
2025-08-1421 minDo It My Way PodcastLeading With Heart, Serving With Purpose — Heather TurnerHeather Turner is an entrepreneur, proud mom, and the Executive Director of CORE at the Oklahoma Department of Commerce. In this episode, Heather opens up about her deep love for productivity, which she defines not just as being busy, but as doing meaningful work that serves others. Raised with a strong work ethic and community spirit, Heather reflects on how her upbringing shaped her drive to contribute, whether through her leadership roles, community involvement, or time with her family. She talks candidly about what it means to be a working mom with purpose. From developing potential in her children...
2025-08-0757 minDo It My Way PodcastDon't Let This Social Media Mistake Cost You EverythingImagine waking up tomorrow and TikTok is gone. Your Instagram account? Locked. 100,000 followers… vanished. How would you reach your audience? Could you still sell your products or services? I have a client who just hit 100k followers on TikTok very quickly, which is amazing! While she was celebrating, I was strategizing how we get those followers off TikTok onto a podcast that lives on a website she owns. What if TikTok shut down tomorrow and she lost all of those followers? In this week's podcast episode, I'm breaking down why you...
2025-07-3117 minDo It My Way PodcastIt's Not What You Say, It's the Energy You SellOne of the most powerful things I learned in sales was the transfer of energy. Now, I didn't start off that way. When I first started cold calling and selling advertising for 918moms.com, I had a script and I awkwardly tried to remember it word for word when I was selling to potential clients. It was brutal and it didn't feel authentic to me. One day I decided to ditch the script and just be myself. Guess what happened? Sales started to close. I got more comfortable and actually started to love talking to new people about their marketing. Th...
2025-07-2426 minDo It My Way PodcastWhat KPIs a CEO Should Actually TrackWhen I first started D2 Branding, the #1 thing I was tracking was my revenue! After all, we are in business to make money, which lets us make an impact on those we love. My goal was to reach $100,000 a month and become a MILLION DOLLAR BUSINESS! That sounded so great! Once we hit that goal, I was so excited but also confused on why I didn't have extra money in the account. The problem: my expenses were way too high! Instead of tracking revenue you need to also track net profit, which is your most important number! How much money are...
2025-07-1718 minDo It My Way PodcastHow Female Founders Can Transition Into True CEOsWe have all been there, you are the founder of your company and sometimes you feel like the only one who can do all of the tasks and the one that cares the most. One of the hardest transitions in my career has been going from a founder to a CEO. Many times as founders we are solopreneurs doing everything for the business until we are able to hire our first team member. It can be hard to transition from doer to thinker! If you do not spend time each week strategically thinking of how to grow and scale your bus...
2025-07-1020 minDo It My Way PodcastOwning Your Look & Your Life — Crystal SmithIn this vibrant episode of The DO IT MY WAY Podcast, we sit down with Crystal Smith, personal stylist, business owner, mom, and franchisee of House of Colour, to talk style, boundaries, and building a business that works with your life—not against it. Crystal shares how she turned a curiosity about color theory into a full-blown business helping women feel confident in their own skin. From using the science of color and proportion to transform wardrobes, to teaching clients how to dress in a way that reflects who they've always been, this is so much more th...
2025-07-0436 minDo It My Way PodcastShould I Start a Biz With My Bestie?I have been thinking a lot about business partnerships lately. I am contemplating partnering up on a business right now and I have a client who is in the process of partnering with her best friend. It all sounds so fun and when you are in the honeymoon phase when all you can think about is making money and having fun! This is all true, you CAN make money and you WILL have fun, but not every day is going to be an easy road. There are many things to consider before entering into a business partnership w...
2025-06-2619 minDo It My Way PodcastHow Martha Stewart Changed the Game For WomenIt's not every day you get to Zoom with Martha Stewart — the original influencer long before Instagram was even a thing. I was honored to be able to hear her speak this week through the Entrepreneurs Organization sharing her wisdom. She is so inspiring! Did you know she is 83-years-old? Whaaaaat??? I recently watched her Netflix documentary, which gave me a whole new level of respect for her legacy. Here were some key takeaways: ✅ One of the only female stockbrokers on Wall Street in the 1960s ✅ A self-made lifestyle empire ✅ And a masterclass in reinventi...
2025-06-1916 minDo It My Way PodcastWhat Happens When You Decide to Make More MoneyWhat if you shifted your mindset from scarcity..."We need to make budget cuts" to abundance..."How can I make more money?" This important mindset shift could be the difference in you creating a million dollar business. I recently met with a client that lost a contract that was a significant part of their monthly income. She immediately went to a scarcity mindset talking about laying off a staff member and cutting her budget. I quickly reminded her that there were plenty of other avenues for her to make more money! Instead of wasting energy and shrinking in fear, it wou...
2025-06-1213 minDo It My Way PodcastCooking Up a Life of Passion and Purpose – Shannon SmithFrom sewing bridesmaids dresses to collecting recipes and stories from around the world, Chef Shannon Smith's journey is anything but ordinary. In this episode, she shares how a volunteer opportunity changed her life, leading to a career that's taken her to 54 countries, inspired a cookbook, and created one-of-a-kind experiential dinners that bring people together around the table. Shannon opens up about how curiosity and compassion have guided her path, why being genuinely interested in people opens doors, and how she's using her foundation to empower the next generation of culinary talent. Whether you're a foodie, a...
2025-06-0636 minDo It My Way PodcastFind Your Focus in a World Full of NoiseThe world today is more distracting than ever! Every five seconds I feel like I get a notification of a text, email, phone call, or social media letting you know someone is engaging with your posts. It can be downright exhausting and your brain goes into overload if you don't manage it. My life seems so busy right now with two kids moving home from college, grad parties, trying to sell my Dad's home and deal with all of his bills coming in from being in the hospital, it can seem overwhelming. Anytime I get like this in life...
2025-05-2914 minDo It My Way PodcastCan I Pick Your Brain? Why That Question Costs More Than You ThinkWe've all been there where people reach out and ask you "Can I pick your brain" about your area of expertise. If it's a friend, that is one thing. But when strangers do that and expect hours of your time, it feels disrespectful. It is a tricky thing to navigate as they may be a potential client, but you can't spend hours of your day going to coffee and lunches for strangers to "pick your brain." The older I get, the more guarded I am with my time. As a consultant, time is money and for every "freebie" you do, you...
2025-05-2215 minDo It My Way Podcast5 Reasons You Need a Marketing ProWe have all been there, you think you can do something yourself to save a buck. Problem is you end up spending your valuable time trying to figure out something you have no knowledge of to avoid spending money and it ends up costing you way more money in the long run. A guy called me over the weekend asking for advice on creating a new website for him because his girlfriend created the first one and they broke up so she was threatening to take it down. He hesitated on spending the money thinking he could do it himself. I as...
2025-05-1515 minDo It My Way PodcastHow I Took Off 14 Days & Still Made MoneyThere are times in life when the unexpected happens and family becomes a priority over work. My sweet Dad was recently diagnosed with brain cancer and after a long, courageous battle, spent a week on hospice and peacefully passed. This was not something I could plan, but as soon as he entered hospice, I knew I needed to spend every waking moment with him until he passed. Work had to wait. I hadn't planned on being off and definitely not for 14 days, but I am so glad I did. Guess what happened? We landed a big client. Our email marketing still...
2025-05-0818 minDo It My Way PodcastWellness, Wealth & Womanhood: Building Empires Her Way — TJ WoodberryI sat down with powerhouse entrepreneur TJ Woodberry, who built a $36 million business in her twenties—then walked away to prioritize her health, happiness, and purpose. TJ shares how she went from selling cars in high school to running a global export business, and how a personal wellness journey inspired her to create Poppi's Spa—one of Tulsa's most luxurious, experience-driven destinations. Her latest venture, Silk Salon, is breaking barriers by catering to textured hair and redefining what inclusive beauty looks like. From meditating in world-class spas to turning her frustration into innovation, TJ is unap...
2025-05-0244 minDo It My Way PodcastStop Thinking of Marketing as a Cost—Start Seeing It as an Investment I met with a wellness company the other day to pitch a marketing plan. They needed leads ASAP and I could have just pitched a Facebook + Instagram ad campaign and got the business, but that is not what they needed. Their website had no human connection, no emotion, just scientific facts about their product that no one will relate to. I suggested they do a website rebrand and add real stories of how the product had helped so many people get life changing results, including the owner! The cost overwhelmed them, which I understand, but they were looking at marketing al...
2025-04-2417 minDo It My Way PodcastFinding Resilience After DestructionI just had a friend who lost her entire house and everything in it in the recent fires we had in Oklahoma. Such an incredibly devastating thing to lose all of your children's baby books, your wedding ring, your daughter's wedding dress for her upcoming wedding, your parents and grandparents family heirlooms, not to mention every single thing you own. Experiencing a fire that destroys everything can be devastating, but it can also lead to profound perspective shifts, resilience, and personal growth. One important lesson I learned from watching her go through this is that things are...
2025-04-1716 minDo It My Way PodcastBuild a Personal Brand To Do It Your WayWhat if I told you that you have been missing out on the one thing that would bring you time freedom and financial freedom to live life on your terms with no regrets, hesitation or fear? There is one thing and one thing only to create time freedom to spend more quality time with your family and financial freedom so you don't have to be dependent on anyone and can make financial decisions without any stress. The answer is YOU building your personal brand so that you can control your own destiny and DO IT YOUR WAY!
2025-04-1017 minDo It My Way PodcastLeadership, Lessons & The Stories That Shape Us – Tracy SpearsWhat makes a truly great leader? Tracy Spears—leadership coach, speaker, and author—believes it's not about having all the answers but about how you make others feel in your presence. In this episode, she shares the biggest leadership lesson she learned as a college softball player at OU, why humility is the key to exceptional leadership, and how meeting people where they are is the secret to inclusivity. Tracy also gives us a sneak peek into her upcoming book, Trailer Park University, exploring how our formative years shape who we become. Plus, she shares her personal jour...
2025-04-0443 minDo It My Way PodcastThe First 100 Days: Your Startup Survival GuideLast week I had the pleasure of speaking to Oklahoma State University entrepreneurship students in a class called The First 100 Days of Launching a Business. Nothing energizes me more than being in Stillwater on campus with smart students ready to take on the world! The first 100 days of a startup are critical for setting a strong foundation. Here's a few of the tips I shared with these students: 1. First you need to have a clear Vision & Mission for your business. I can't be all about money or you will fizzle out quickly! What is your purpose, what are your...
2025-03-2721 minDo It My Way PodcastTop Marketing Trends We Are Loving NowJust when you think you have your marketing down, a new trend starts getting traction and you feel like you are missing out if you don't jump on it! I remember when my daughter told me skinny jeans were out and I had just spent $200 on a really cute pair! It made me question my purchase because we all want to be on trend! In marketing, things change as fast as the skinny jean trend, so you have to stay on top of what is working and what no longer makes sense for your business. I love to research new mark...
2025-03-2024 minDo It My Way PodcastWho's Really On Your Team When Things Get Tough?Who's really on your team when things get tough? Adversity has a way of exposing who's truly invested in your business and who's just along for the ride. The real question is: 👉 How do you attract MVP team members—the ones who step up when it matters most? 👉 What can you, as a leader, do to reward and retain the ones who go the extra mile? 👉 How do you spot the weak links before a crisis hits? In this episode of the DO IT MY WAY Podcast, I'm breaking it all down: ✅ The traits of an MVP...
2025-03-1320 minDo It My Way PodcastHealing, Hustle & Holistic Living — Jeanna LichtenbergerFrom rewriting school curriculums as a teacher to taking charge of her own health, Jeanna Lichtenberger has always done things her way. In this episode, she shares how a life-changing health journey led her to holistic wellness, getting off medication, and ultimately building multiple businesses around helping others heal. Jeanna gets real about overcoming fear, finding her voice in business, and creating WellOK—a collaborative wellness space that connects people with alternative healing modalities. She also shares powerful advice for women looking to step into holistic entrepreneurship and why now is the perfect time to take charge of...
2025-03-0748 minDo It My Way PodcastHow to Turn Attention into RevenueAre You Chasing Followers Instead of Clients? Let's be real—followers don't pay the bills… clients do. Yet, so many entrepreneurs focus on likes, views, and comments instead of what actually matters: building a brand that attracts paying customers. In this episode of the DO IT MY WAY Podcast I'm breaking down: ✅ How to convert attention into revenue ✅ The difference between vanity metrics & real business growth ✅ The #1 shift that will make your brand profitable If you're ready to stop chasing clout and start making real money, this episode is for YOU. Happy...
2025-02-2714 minDo It My Way PodcastWhy Female CEOs Need to Own the MicAre you a high-level female CEO or entrepreneur looking to expand your reach, attract dream clients, and position yourself as a leader in your industry? You already have the expertise, the influence, and the vision. But are you leveraging your voice to scale your impact? Here's the truth: You need to own your platform! In the latest episode of the DO IT MY WAY Podcast, I share three reasons you need to launch a podcast: Why female CEOs/entrepreneurs NEED a podcast to establish authority How to turn your voice into revenue and opportunities The secret to sc...
2025-02-2014 minDo It My Way PodcastWhat Brain Cancer Has Taught Me About Living My LifeWe all face adversity in life and sometimes everything seems to hit you smack in the face all at once. Times of adversity teach you what is important in life and who is truly in your corner. Can you imagine hearing the words, "you have brain cancer?" That is what happened to my Dad right after Christmas. It wasn't anything we were expecting because he didn't really have any major symptoms. Talk about your life flipping upside down in one unexpected moment. He was told he has an inoperable tumor the size of a tangerine in his brain. I saw my Dad proce...
2025-02-1320 minDo It My Way PodcastThe Recipe for Resilience – Dawn ChesserDawn Chesser was a stay-at-home mom when life threw her an unexpected challenge—cancer. But she didn't just fight; she found a new purpose. Out of her own kitchen, she created Sixth Day Snacks, starting with her homemade salsa. What began as a side hustle to pay off medical bills has now grown into a thriving family business. In this episode, Dawn shares her powerful story of resilience, reinvention, and turning adversity into opportunity. Don't miss this inspiring conversation!
2025-02-0636 minDo It My Way Podcast5 Ways to Elevate Your GameOne way I am going to elevate my game in 2025 is to surround myself with successful entrepreneurs that are 3-4 steps ahead of me by joining a mastermind. There's no better way to elevate every area of your life than to hang around people doing what you want to do! Are you wanting to get in shape and feel great in the new year? Join a gym or online fitness community and get going! Are you wanting to take your business to $1 million or $10 million? Hire a business coach or join a mastermind. Are you wanting to know how to integ...
2025-01-3012 minDo It My Way PodcastWhat I Do on Sundays to Prepare for the WeekWe've all been there, you have a crazy fun weekend, maybe even take a road trip, and Monday morning comes and you have the Monday blues and you are not prepared for the week. You get to the office, open your computer and stare at it wondering what you are supposed to be doing. You forget your lunch, haven't even looked at your calendar to see what you have for the day. You start scrolling Instagram and the next thing you know 45 minutes have gone by. Oh, and you are tired! Well, this way of life is not setting you up f...
2025-01-2317 minDo It My Way PodcastWhat Do You Want to Leave in 2024?We all have things that we need to leave behind to move forward and reach our 2025 goals. Maybe it's a toxic relationship, neglecting self care, overcommitting, or comparing yourself to others. We are all guilty of these habits but once you let go of them, you will find yourself feeling free and able to tackle all that the new year has to offer. In this episode, I share 8 of the most common habits that women CEOs and entrepreneurs deal with on a daily basis. I'd love to hear what you are letting go of and not bringing into the new ye...
2025-01-1617 minDo It My Way Podcast5 Wellness Tips That Will Change Your Life in 2025Your health should be your number one priority. If you do not have your health, you cannot enjoy your wealth! Your business is absolutely affected by how you feel. The healthier and more dedicated to wellness you are, the better you will perform and an leader. Every year at the beginning of the year, I reflect on my wellness and health goals for the next year. The older I get the more important it is to maintain a life of wellness. I came up with five wellness tips that I will be implementing into 2025 as daily goals. I encourage...
2025-01-0914 minDo It My Way PodcastEverything Happens for a Reason – Jill DonovanJill Donovan's journey from lawyer to founder of the iconic bracelet brand Rustic Cuff is nothing short of extraordinary. For years, Jill wrestled with finding her true passion, hoping her mentor, Oprah Winfrey, might guide her to clarity. But her full-circle moment came in an unexpected way, sparking the creation of a brand that's touched countless lives. In this episode, Jill shares her inspiring story, from the challenges of stepping away from a legal career to the life-changing decision to follow her heart and start something new. She opens up about the pivotal moments that led to...
2025-01-021h 01Do It My Way PodcastThe Power of Three: Achieve More by Doing Less in 2025At the end of the year, I always like to look back and assess how the year went personally and professionally. This is being real with the good, the bad and the ugly! I also do this for my team and meet with them one on one to see how things went from their perspective. I am always surprised at the things I learn from them! I only have 15 team members so you'd think I would know everything that is going on, but it is impossible to know until you ask! Here are the questions that help me assess 2024: 1) What wor...
2024-12-2620 minDo It My Way PodcastCold Email Mistakes: What Not To DoI get hundreds of cold emails and LinkedIn messages every day where someone is trying to sell me something. Everyone has a product or service that they say I can't live without, but very few make it past my delete button. A "cold" email is an unsolicited email sent to someone who does not have a prior relationship with you, typically used for business. The goal is usually to introduce yourself, present an idea, request a meeting, or offer a product or service in a way that generates interest. I get at least 3 a day where someone says "I can help yo...
2024-12-1923 minDo It My Way Podcast5 Reasons Business Coaches Give You ConfidenceI met with a woman yesterday who was undecided about the name of her business. She found D2 Branding on Google a year before and we had this same conversation. She had many things get in the way of life, including having a baby, but she spent an entire year thinking of it and hadn't done anything about it. Fast forward to our conversation yesterday where she expressed getting doubts from her husband and her mom on the name change. She wanted to go with her gut, but was getting caught up in the pressure and noise around her. She nee...
2024-12-1220 minDo It My Way PodcastA Journey of Passion and Resilience – LeAnne TaylorIn this inspiring episode of the Do It My Way Podcast, I sit down with Tulsa television icon LeAnne Taylor, beloved morning news anchor on News on 6. Known for her warmth, professionalism, and deep commitment to her community, LeAnne shares her journey from the newsroom to becoming a powerful advocate for women. She opens up about her fight against breast cancer, how it shaped her perspective on life, and the lessons she's learned along the way. From balancing a demanding career to making a lasting impact in Tulsa, LeAnne is the embodiment of grace, resilience, and strength.
2024-12-0552 minDo It My Way PodcastHow to Write a Book in 6 Easy StepsI am so excited to finally say I am a published author! I never thought those words would come out of my mouth! I just released my book, DO IT MY WAY: Empowering Women to Do Life Their Way By Creating a Personal Brand Business. There's no way I would have written the book if I didn't have a coach break it down to these six easy steps. It can seem very overwhelming to get all of your thoughts in writing, make it sound really good and be something that people want to read! If you have a book idea in...
2024-11-2130 minDo It My Way PodcastThe Power of Proactive SchedulingI used to fill up my days with meetings and then anytime there happened to be "down time" I would work on personal development, strategic plans, or maybe hit a yoga class. It wasn't very productive and I would find myself never getting to those "extra" things because a fire would be happening with a client or a team member that needed my attention in that down time. It wasn't until I started to schedule EVERYTHING that I started to feel accomplished and my days became productive. Whether it was my 5am workout or when I was g...
2024-11-1415 minDo It My Way PodcastPursuing Passion, Facing Challenges, and Cultivating Happiness – Lisa RileyLisa Riley shares her incredible journey from refinery manager to owning three Pinot's Palette franchises in Tulsa. Known for her authenticity and fearless drive, Lisa talks about embracing a major career pivot, the surprises of running an art studio, and learning to prioritize family and health. She opens up about how cancer reshaped her priorities, the power of trusting her team, and how she now starts every day with gratitude. Tune in for Lisa's down-to-earth advice on passion, resilience, and finding joy in the little things!
2024-11-071h 01Do It My Way PodcastHow Speed Dating Prepares You For Business SuccessI had the honor of judging the Oklahoma State Homecoming Court last week. There were 30 candidates (15 for Queen, 15 for King) and they did a speed dating round for us to get to know the candidates. Each student had two minutes to share a little about themselves and talk about their biggest accomplishment while at OSU and we quickly judged them on appearance, communication, confidence, eye contact and enthusiasm for all things OSU. The students were all so bright but several really stood out because they had perfected their two minute "elevator pitch." It got me thinking about the...
2024-10-3115 minDo It My Way PodcastProgress Over ProtectionSomething I have struggled with over the years is progress over perfection. If it doesn't feel "perfect" I don't like putting it out there whether it's on my social media or on a podcast episode. I had a goal to write a book by the time I was 50 and guess what? I'm 51 and my book is launching in a couple of weeks. I struggled getting it out on time because I wanted it to be perfect. Guess what would have happened if I waited until I thought it was perfect? I would have never launched it! ...
2024-10-1724 minDo It My Way PodcastTrailblazing for Women Entrepreneurs – Kathy TaylorIn this inspiring episode, I sit down with Kathy Taylor, former mayor of Tulsa, successful businesswoman, and a relentless advocate for community growth. From leading a city to empowering future female entrepreneurs, Kathy's journey is nothing short of remarkable. We explore her diverse career, her dedication to lifelong learning, and her drive to break down barriers for women in business. Kathy shares powerful lessons from her time as mayor and business leader, offering invaluable advice to women seeking to make their mark. Whether you're just starting out or looking for the motivation to keep going, this episode is packed...
2024-10-0332 minDo It My Way PodcastIs Influencer Marketing Right For My Business?We have been doing a lot of influencer marketing lately for clients and seeing some really great results! We all follow influencers that we like and trust and we've probably bought products because they said they were great. Influencers are able to "influence" their audience in such a powerful way. Influencer marketing offers several benefits, making it an effective strategy to add to your marketing mix. Here are three reasons why: 1. Targeted Audience Reach: Influencers often have a dedicated, niche audience allowing businesses to connect with potential customers on a "human" level. 2. Enhanced Brand Awareness: Collaborating wit...
2024-09-2615 minDo It My Way PodcastDo People Really Still Advertise in the Phonebook?As I was driving home this past weekend, I noticed there were phonebooks placed at every mailbox in my neighborhood. I had to laugh as I thought to myself, "Is there really still a phonebook?" and better yet, "Are people really still advertising in the phonebook?" Sure enough, it was a full blown phonebook with ads throughout. I took it to work because all of the advertisers in it are GREAT candidates to be educated on the power of digital marketing. And, honestly I would love to hire the salesperson who was able to get all of thos...
2024-09-1209 minDo It My Way PodcastBuilding a Business and a Community – Hannah ArnaudI had an amazing conversation with Hannah Arnaud, owner of The Scout Guide - Tulsa. Hannah's path has taken her from a corporate office, to the classroom, and to a nonprofit before becoming an entrepreneur. She shares the pivotal moments that led her to become a business owner and the community she's passionately built around it—all while raising three young children under the age of four. Join us for an inspiring conversation about leadership, balance, and the power of community.
2024-09-0540 minDo It My Way PodcastHow Do Working Moms Find Work Life Balance?Back to school time has me thinking about work/life balance. It is always such a crazy time getting the kids back in gear for school, making lunches, taking them to all of their after school activities all while you are trying to run a business! As a new empty nester, I am wishing those days were back, but remember all too well the hustle it took getting everyone out the door in the mornings! Balancing work and family life can be challenging for working moms. Here are five tips to help get you through the school year:...
2024-08-2924 minDo It My Way Podcast10 Reasons Content is King in Your MarketingI met with a client the other day who was questioning continuing their social media content posting. They had gotten over 45,000 impressions on their posts in the last couple of months but weren't sure if it was converting to buyers. I get it, when you don't see a return on something you are investing in, it can get frustrating. They weren't doing any video, just static posts on Facebook + Instagram, which is a great start. Content is not a quick game. You don't suddenly start posting on Instagram and get orders, however you are building up credibility, start to get eng...
2024-08-0817 minDo It My Way PodcastFinding Your Superpower – LaTonya PrattIn this episode, I sat down with LaTonya Pratt, leader of the nonprofit "In Tulsa," which connects job seekers to opportunities. LaTonya shares her journey from aspiring to be the next Oprah to becoming a leader in HR and a champion for women. She discusses her role as a mom, wife, and career woman, fashion influencer, and the importance of finding your superpower. Tune in to hear about her faith, fashion journey, and advice for job seekers. Don't miss this inspiring conversation about resilience, authenticity, and empowering others!
2024-08-0133 minDo It My Way PodcastGive More Than You ReceiveI was reminded of why it is so important to give more than you receive yesterday when I got a call from an attorney out of L.A. that I talked to back in 2020. He saw something I posted on LinkedIn when we were in the thick of Covid and things weren't looking so good for business owners. I felt helpless myself, but decided that I had knowledge that others could learn from in a time where people really needed it. I started posting marketing tips and ways to market without spending money to help those that put a h...
2024-07-2512 minDo It My Way PodcastFollowing Your Calling and Empowering Women – Courtney BullardCourtney Bullard is a dynamic speaker, accomplished author, and dedicated mentor with a passion for making a difference. As a mother and wife, she balances her personal and professional life with grace and determination. Courtney is also the visionary behind The Pearl House, a life-changing nonprofit organization that empowers teenage girls in Ghana, providing them with the tools and support they need to succeed. In this episode, she shares how her personal brand and unwavering positivity have helped her fulfill her calling, inspiring others to find and follow their own paths to making a positive impact in the world.
2024-07-0440 minDo It My Way PodcastTurn Adversity Into MotivationWe all face adversity from time to time and it can be a real downer! It has taken me some time, but I have learned to turn my adversity into motivation! One of the hardest things I have lost was the Tulsa Spirit Award competition for my business start up idea: a niche website for moms in the Tulsa area. I can't remember if it was a $10,000 or $15,000 prize, but it was a LOT of money that we really needed to WIN to get the website going. I'll never forget when one of the male judges named Sean sa...
2024-06-2817 minDo It My Way PodcastWhy Leaders Should Avoid Doing The WorkMy 19-year-old son, Jace, is an intern at D2 Branding this summer and he had his friend come with him one day. They are fresh out of high school and learning how a digital marketing agency works. At the end of the day, his friend said to me, "You mean you don't do any of the work?" It made me laugh because he thought I was a genius creating websites, running TikTok accounts, doing photography, graphic design, digital ads and video production. I had to share with him that I don't do any of that, but I have an...
2024-06-2015 minDo It My Way PodcastNever Stop Cold Calling!I recently hired a sales rep and we spent a day cold calling local businesses, which is walking in without having an appointment or knowing who to talk to. It reminded me that you can never stop cold calling! Remember people have to get to know you, like you and trust you to buy. You have to start somewhere! We talked to 15 different business owners and had at least five that acted interested and wanted more information. Sales is a numbers game! The more you call on, the more you close.
2024-06-1312 minDo It My Way PodcastYou Can Do It All AND Be Successful – Teresa ForehandTulsa-based digital creator, Teresa Forehand, started her career as a physician's assistant and loved her job until she had a baby and realized her priorities were changing. She began sharing her workouts online and documenting her journey while growing a large following on Instagram. She eventually left her PA job, and now is a mom of three little ones and a full-time digital creator known for creating "20-minute meals." She shares how she navigates being a full-time working mom, overcoming adversity when her husband suffered a severe brain injury, and how she built an online community of over 150k...
2024-06-0643 min
Sharing Passion and Purpose146. Deedra Determan discusses Outside-the-Box Thinking & EntrepreneurshipDeedra Determan is a powerhouse visionary and realized, early in her career, the power of social media to gain market share. Deedra is the Founder of D2 Branding, a marketing firm specializeing in highly targeted Digital Marketing using social media campaigns that drive customers and get results. Her “do it my way" (Also the name of her podcast) approach has enabled her to create a business and a life that she is passionate about. During this conversation she shares what led to starting her own business, her outside-the-box thinking, and the importance of creating your own network to maximize yo...
2024-05-2842 minDo It My Way PodcastWhy You Should Say Yes To That Speaking EngagementSomeone asks you to speak as an expert in your industry but you would rather die than get in front of a group. I know you are probably thinking no, but the next time you get asked, you need to say YES! It is a great way to get your personal brand out there and be seen as the expert in your industry. You can also get sales leads added to your list. I understand your hesitation, the first time I got asked to speak, I didn't realize how hard it would be until I tried it. I have spe...
2024-05-2322 minDo It My Way Podcast7 Steps to Creating a Successful Personal BrandWe've talked a lot about personal branding and the importance of launching a personal brand to grow and scale your business. You might be thinking, ok, I know I need to create a personal brand, but I just don't know where to start! After coaching female CEOs and entrepreneurs on creating personal brands, I came up with the seven things that make successful personal brands so you have a game plan of where to start! First you have to create your brand story. This is 3-5 things that have happened to you in your life that have shaped who you are to...
2024-05-1620 minDo It My Way PodcastSix Options If You Are Out of Money for Your StartupIf you are thinking of starting a business, listen up! Business startups are not for the faint at heart! I recently met with a client who had just spent $250k on a build out for their business and they were out of money and ready to give up. Find out the six options I coached her on and quitting was not one of them!
2024-05-0917 minDo It My Way PodcastPaving The Way For Women – Dr. Kayse ShrumWe took the DO IT MY WAY Podcast on the road to my alma mater, Oklahoma State University, to chat with the university's first female President, Dr. Kayse Shrum! She started as a pediatrician, became Dean of the medical school at OSU, and now is the President! Not to mention a wife and mother to SIX KIDS! She has set an incredible example for young girls and showed them that they can do anything they set their mind to. I am so excited for you to hear her amazing story!
2024-05-0234 minDo It My Way PodcastCreating a Personal Brand is Your X FactorFind out why a personal brand can be the X Factor that separates you from your competition! All you need is your skills, experience and personality to create a personal brand that will elevate your business!
2024-04-1816 minDo It My Way PodcastBecoming a Community Leader – Tina ParkhillTina Parkhill is a community leader who has been recognized for her amazing contributions in community service and business. She's been recognized as 'Woman of Distinction' and 'Volunteer of the Year,' and 'Fastest Growing Company,' just to name a few. Tina shares with us her story of leaving the corporate world to become an entrepreneur, while prioritizing serving the Tulsa community along the way. Find out why she thinks networking is critical to becoming successful!
2024-04-0426 minDo It My Way PodcastAccounting to Marketing to District Development – Shea RoachShea Roach is the Co-Founder of Freeform, a global marketing automation company for people to get the most out of their digital marketing efforts. They developed their own software, Profithack that is known as the Quickbooks of marketing. Shea has worked with celebrity clients like Odell Beckham Jr., Duck Dynasty, and ESPN. She worked in corporate america for years then became an entrepreneur launching Freeform. Her latest project is developing the Ten District in Jenks. Shea shares her advice about the mindset you should have if you're looking to become an entrepreneur and her plans to grow...
2024-03-0736 minDo It My Way PodcastA Tulsan With A Vision – Teresa KnoxTulsa entrepreneur, Teresa Knox, wears many hats. Teresa shares how she started her career as a dental assistant, then went on to teach others, specifically women, about the career and started Community Care College. She explains how she grew the college, opened two more, and now owns some of the most iconic spots in Tulsa, like the Church Studio and Harwelden Mansion. Teresa has a passion for Tulsa and preserving its rich history. Hear Teresa talk about the risks she's taken in her many business endeavors and the advice she has for entrepreneurs.
2024-02-0145 minDo It My Way PodcastHealth Journey and Franchise Success – Kay KoziolKay Koziol is one of the healthiest 50-year-olds you will ever meet, but she wasn't always that way. She was a former CEO who put so much time into her work that she neglected her health. Before she knew it, she was 80 pounds overweight and disgusted with herself. Breaking away from her corporate role, she decided to take control of her health and joined Burn Boot Camp where she says she was the fattest girl in the room. She didn't let that stop her as she had an extreme commitment to change, lost over 80 pounds, and ended u...
2024-01-0447 minDo It My Way PodcastThe Ultimate Female CEO and Entrepreneur – Paula MarshallA third-generation Tulsan, Paula Marshall has served as CEO of Tulsa-based international food manufacturer, Bama Companies, Inc. since 1990. Paula has served, started or partnered with numerous organizations and causes in the Tulsa area, including Tulsa Chamber of Commerce, Tulsa Area United Way, the Margaret Hudson Program, DVIS, Food On The Move and Ronald McDonald House Charities. Paula has also been recognized for several awards and recognitions, including being inducted into the Tulsa Hall of Fame, Advocate of the Year for DVIS, The Journal Record's Woman of The Year, and being named one of the 25 Tulsans Who Shaped Our City...
2023-12-0758 minDo It My Way PodcastBecoming An Entrepreneur At Age 49 – Teresa GaweyTulsa native, Teresa Gawey, left her corporate job and did not know the direction her career path was going in. She graduated college with a journalism degree, worked in the corporate world, then pivoted to get her master's degree in social work and worked as an executive director at local nonprofit, Tulsa Area United Way. After having a premature baby, her life flipped upside down and she decided to become a stay at home mom. After more than a decade of raising her kids, she found a need for yoga in the Tulsa community. She took a r...
2023-11-0234 minDo It My Way PodcastFrom Stay at Home Mom to Worldwide Photographer - Amy HerndonI had too much fun interviewing lifestyle photographer, Amy Herndon, on the DO IT MY WAY Podcast this week! Amy explains how she started her business at the perfect time when her style was rare and Instagram was just becoming popular. She shares how to stay relevant in industries that are constantly evolving. Find out how Amy went from stay at home mom to sought after lifestyle photographer flying all over the country capturing her client's most precious moments.
2023-10-0533 minDo It My Way PodcastTurning Adversity Into Something Good - Mia FlemingSometimes it's hard to look at the good life when things are crumbling around you, but mindset is everything! Mia Fleming is a highly accomplished and captivating TV host, known for her magnetic personality, infectious energy, and strong journalistic background. At the height of her career, Mia had a paralyzing realization that success doesn't always equal fulfillment. She left her successful career, committed to letting go of limiting beliefs, prepared to face her fears, and got out of her comfort zone. Mia came face to face with adversity from infertility to related health ailments which led to yea...
2023-09-1439 minDo It My Way PodcastWhy We Only Work 28 Hours a Week Several years ago my goal was to have Fridays off. It would be the day where my kids were still in school, my husband was working and I had free time to do whatever I wanted. It was a great "errand day" to get things done while other people were working, picking up my dry cleaning or getting my hair done without having to stress about work. Most Saturdays were spent at the soccer field or on a basketball court with my kids, so it left very little time to get things done outside of work. At D2 Branding, we i...
2023-08-1013 minDo It My Way PodcastControl Your Destiny: Make Money! Can you think of a time in your life when money played a factor in an important decision you made? Or maybe you couldn't make the right decision because you did have the money to do so. My mom got pregnant in high school with my older brother and had to quickly get married because my dad's family was Catholic and lived in a small town in Kansas where having a baby out of wedlock was unheard of at the time. My mom was an amazing mom who raised three kids and sacrificed all of her dreams to be a...
2023-07-2711 minDo It My Way PodcastDoes Company Culture Really Increase Revenue? A strong company culture is the most important thing to grow your business but it often gets overlooked. Companies with a positive culture have more employee engagement and fulfillment in their jobs, which makes them work harder and results in higher revenue. Culture is your employee's beliefs and attitudes about the way things are done in your workplace. It may not be discussed every day, but culture is always there in the background, affecting every bit of work that gets done. I have coached businesses that have amazing company culture and you can feel it right when you walk in th...
2023-06-2928 minDo It My Way PodcastWhat I Learned After 100 PodcastsI can't believe I am on my 100th podcast! What a fun learning experience with ups and downs. I originally wanted to write a book, but realized I am a much better talker than I am a writer, so I shifted my focus to launching a podcast. I have several coaching clients that I have helped launch podcasts so I also thought I better practice what I preach and launch one myself! I get asked a lot of questions about my podcast so I just answer a few of the most common questions for you: Is my...
2023-06-0827 minDo It My Way PodcastComing Up With Your Brand Name One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you money! That is a lot to ask from a brand name! The process of coming up with a brand name is one of the most important steps in establishing your company's identity and creating a lasting impression with your consumers. An amazing brand name can evoke emotions, communicate the company's values, and differentiate you from your competitors. While th...
2023-05-2517 minDo It My Way PodcastWant to Sell More Products Online? Listen Up!I have a coaching client I am working with that has an amazing e-commerce product. The founder is an inventor who created an incredible patented one of a kind product that solves a massive problem in their industry. They recently attended a highly visible trade show and got a ton of traffic to their website. Sales were good, but when they looked into their "abandoned cart" customers, they realized they had close to $1 million dollars in abandoned cart orders! This is a massive problem that needs to be fixed because if they just got 10% of those orders...
2023-05-1815 minDo It My Way PodcastIs it Better to do SEO or Google Ad Words in Your Marketing Plan?If you have been listening to this podcast for a while, you know I love Google. If you can get to the top of Google for key terms in your industry, you will win! I get asked all of the time if it's better to do Google Ad Words or SEO. It all depends on your specific business goal, target audience, and budget. Google is not a gamble in marketing. If you are at the top of Google for key terms in your industry that people are searching for, you will get leads! It is important to...
2023-04-2717 minDo It My Way Podcast3 Ways to Create a Compelling Video for Facebook + InstagramProducing a compelling video in your digital marketing campaigns is so important to grab your potential customer's attention! People are scrolling mindlessly and they have to be stopped in their tracks to pay attention to your brand! What is the "hook" that is in the first few seconds of your video to get them to stop and pay attention? To create a great video to use in your Facebook and Instagram ads, there are several key elements to consider: Grab attention quickly: Facebook and Instagram users have short attention spans, so it's important to grab the...
2023-04-2718 minDo It My Way PodcastYou'll Never Regret Launching Your Personal Brand I do a lot of personal branding coaching and one thing I always say when they are starting is, "You'll never regret launching your personal brand!" It will follow you wherever you go! Let's just say you are a well known attorney and you are an expert in your field. No one outside of your field would know this unless you built a personal brand around it and started posting as you are the expert on your social media. Then you create a podcast on a subject you are passionate about or an expert on. Then you decide to launch...
2023-04-1308 minDo It My Way PodcastHow Artificial Intelligence is Changing Marketing What if you could predict your customers' next move and improve their overall customer journey? You've probably been hearing a lot about artificial intelligence and how it is changing the world. The world of marketing is no exception! Maybe you've heard people talk about AI but aren't sure what it is? AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audiences or economic trends that may impact your marketing. A great example of this is using AI chatbot to write marketing copy like a blog post, podcast script, Facebook ad...
2023-03-3012 minDo It My Way PodcastAre You a Present Leader?How present are you in your day-to-day interactions as a leader? Or as a mom, a friend or a spouse? I can tell you right now, this is one of the things I struggle with the most! Learning to be present in your day to day interactions with your team and with clients will up your leadership game! Often, many of us let distractions (online & offline) hold us back from fully being present in the moment. This prevents us from giving our entire attention to the conversation or the task at hand. As a result, we aren't...
2023-03-2317 minDo It My Way Podcast5 Traits of a Successful Entrepreneur Working with entrepreneurs for the last 20 years, there are some common traits I have discovered that make them successful. No matter what their business is or what industry they are in, their age, sex or income level, I have found the most successful entrepreneurs possess the following traits on the latest episode of the DO IT MY WAY Podcast at (link here)! If you strive to be a successful entrepreneur, adopt these traits in your life and start to see your life change and improve for the better!
2023-03-1612 minDo It My Way PodcastPeople Buy For Pain or Pleasure There are two reasons you can get people to buy your product or service: Get them out of pain Bring them pleasure Let's talk about pain for a minute. Think of the weight loss industry. They are playing off of pain. It is painful to be overweight, unhealthy, have low self esteem and feel bad about the way you look and feel every day. They promise a new life, they show pictures of people losing weight, having fun again and enjoying friends and family. They are taking you from pain and bringing you...
2023-03-0915 minDo It My Way Podcast5 Questions You Need to Ask Your TeamI was listening to some podcasts over the weekend that were talking about masterminds. This is getting a group of experts together to share what they are working on right now and what they are struggling with to get peer to peer help in all areas of their life. It is so important to have people around you to help you grow in business and in life! It made me think not only are these great questions for a mastermind group, but also great questions to ask your team, your spouse, a friend or even your children! They are...
2023-02-0914 minDo It My Way Podcast7 Keys to a Happy Life Well they don't call it the January blues for nothing. This time of year can be very depressing for many people as the holidays are over, you probably spent more money than you wanted to, maybe even gained a few pounds with all of the parties and it all starts to set in. Maybe you aren't where you want to be in life and the new year reminds you of that. Another year older and nowhere closer to your goals. And if you live in my part of the country, it doesn't help that the days are short, cold and...
2023-01-2616 minDo It My Way Podcast7 Ways to Improve Your Life in 2023This is the time of year I am always re-evaluating my life and looking for ways to improve with the new year. This is a great exercise to do in business as well as your personal life. I also do this exercise with my coaching clients evaluating all areas of their life including their financial freedom, time freedom, health, relationships and their spiritual life. In most cases if you are excelling in one area, there are a couple of other areas that are suffering. Balance is key and now is a great time to look at priorities, make goals...
2023-01-1210 minDo It My Way PodcastLatest Marketing Trends for 2023 One of my favorite things to do is read up on the latest marketing trends. Things change so quickly in the digital space and it is fascinating to me to see what is working and what is phasing out as quickly as it came in. This is why you hire a marketing expert that can help you navigate the digital marketing world! I am sure you don't have hours to read up on all of the latest trends, so I came up with some of the hottest things happening in marketing in 2023. Remember the goal is not to implement all o...
2023-01-0510 minDo It My Way Podcast6 Ways to Grow Your Business in 2023 We are all looking to grow our businesses this next year. December is a great time to start looking at your expenses and looking at the revenue that is coming in to see what is working and what you need to pivot away from. Maybe it's the people in your business or programs you are paying for that are no longer serving you. Everyone wants to see growth but not everyone tracks where their money is being spent to see if it is working. If you want to have business growth in 2023, I came up with six business strategies you...
2022-12-0715 minDo It My Way Podcast7 Things You Need to Get a Small Business LoanI love working with startups, the energy and enthusiasm they have for their dream is contagious! It does take money to start a business and sometimes they do not realize the magnitude of what it will cost. Even if you are an online business, there are costs to create your brand, create your website, create a brand story video explaining the problem in the world you are solving to get them to buy and your X-Factor that makes you different! I have a client right now who has been putting in thousands of dollars a mo...
2022-11-1712 minDo It My Way PodcastDigital Marketing Skills You Need to Get a Job in 2022I recently had the honor of speaking to digital marketing students at Oklahoma State University. I just love talking to students that age that are eager to learn and want to know what the real world is like for when they graduate! What you learn in the classroom will help you as you get into the real world, but there is nothing like real world experience! I presented a case study about a local donut shop that came to D2 Branding with an idea. We helped them create their entire brand and digital marketing strategy and now they are...
2022-11-1016 minDo It My Way Podcast6 Things I Would Tell My Younger SelfThe older I get, the wiser I get when it comes to business, relationships, parenting, making money and living a happy, fulfilling life! What if you could give your younger self advice that would save you YEARS of stress and heartache? I don't have all of the answers, but there are many things I wish I figured out earlier. Here are 6 Things I Would Tell My Younger Self on the latest episode of the DO IT MY WAY Podcast!
2022-10-2012 min
The Over 50 EntrepreneurDeedra Determan | Maximizing Your Marketing ROIDeedra Determan shifted her full-service marketing agency – D2 Branding – to focus on digital marketing… and she hasn’t looked back. She says digital offers clear benefits for companies of every size, in every industry… even businesses that say that they’re not “set up” for digital. The truth is, says Deedra, that your audience is online – constantly and in many different sites, apps, and services. She works with her clients to find out where their prospects and customers hang out online and then creates a customized marketing...
2020-04-0138 min
Women Taking the Lead136: Deedra Determan on When to Stay and When to Move OnDeedra Determan has 20+ years of marketing experience starting on the agency side at Ackerman McQueen Advertising Agency to 10 years in the television industry. Deedra went on to launch niche websites for moms including 918moms.com, 405moms.com, and MoneySavingQueen.com with over 100,000 moms visiting the websites each month. Deedra then followed her true passion in launching D2 Branding, an innovative marketing firm igniting brands to be the market leader in their industry through marketing, public relations, social media, advertising, strategic partnerships, sales, website creation, search engine optimization, content creation, video production, graphic design, and more! Playing Small...
2016-06-2927 min
The Productive WomanFocusing on Priorities, with Deedra DetermanA chat with marketing pro, wife, and mom Deedra Determan about keeping priorities front and center.
2016-05-0436 min
Hack The EntrepreneurHTE 162: Why You Should Learn to Always be Selling | Deedra DetermanLeave a review in iTunes (Smart Link)
My guest today is a former media buyer for television and radio, marketing consultant, and digital entrepreneur.
Upon leaving the corporate world behind, my guest started and developed three websites and communities for moms. Two of them were geographically based around particular area codes and all three of them were acquired in 2013.
She is now a mentor at Thrive15, an online platform teaching entrepreneurs how to thrive in business.
Now, let’s hack…
Deedra Determan.
In this 33-minute episode Deedra Deter...
2015-12-0333 min
Smart People PodcastDeedra Determan – The New American Dream… Professional Blogging
When you think about professional blogging, what's the first thing that comes to your mind? Mommy bloggers of course! The term "mommy blog" has become part of our common lexicon due to the insane success of so many mothers turned bloggers. And this week we are fortunate to interview the queen of mommy blogs, Deedra Determan. Deedra created a blog initially targeted towards moms in her local community and quickly turned it into a 7-figure business with national reach. In this episode Deedra teaches us how to start small, find your niche, create a profitable business, market on a zero d...
2015-05-1245 min