Shows
What If? So What?Deena Piquion from Xerox on Data, Disruption, and Digital NativesIn this episode of the "What If? So What?" podcast, Jim Hertzfeld hosts Deena LaMarque Piquion, Chief Growth and Disruption Officer at Xerox. Deena shares insights into her unique role, the intentional disruption at Xerox, and how the company is reinventing itself to stay relevant in a changing market. They discuss the importance of data, the challenges of reaching next-gen decision-makers, and the innovative strategies Xerox is employing to drive growth and productivity. Tune in to learn about the modern workplace, AI integration, and the future at Xerox.Thank you for listening! You...
2025-04-0223 min
Gamechangers Podcast with Sergio TigeraDeena Piquion on Innovation, Resilience, and Reinventing Xerox GamechangersIn this episode of Gamechangers, live from FIU's College of Communications, host Sergio Tigera sits down with Deena Piquion, Chief Growth and Marketing Officer at Xerox, to discuss her incredible journey from immigrant roots to leading a major brand's transformation. Learn how Deena overcame challenges, embraced change, and redefined success in the tech industry. Tune in for insights on leadership, resilience, and the future of Xerox. Don’t miss this inspiring conversation!
2024-08-2131 min
The Tech Marketing PodcastReinventing Xerox: Transformation, talent and techHave a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Deena Piquion, Xerox’s Chief Growth and Disruption Officer, reveals the company’s daring transformation from a print-centric titan to a cutting-edge, software-led powerhouse.Plus, Deena shares the leadership secrets behind this massive chang...
2024-07-3137 min
The CMO PodcastDeena LaMarque Piquion (Xerox) | Disrupting and Reinventing a 115-Year-Old Iconic BrandHappy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-old workplace products and services company. Of course, Xerox holds a special place in brand history; like Kleenex, Google, and Coke, Xerox is one of the few brands that became synonymous with its category.Today, Xerox is a $7 billion company, and more diversified than the company you likely remember. Its current slogan, “We make Work, Work” says it all. In January, Xerox announced a new operating model and organi...
2024-03-1346 min
The Digiday PodcastXerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are many changes facing the marketing and advertising industry this year.It’s a lot for any marketer to keep up with, let alone the chief marketing officer at a 117-year-old legacy company like Xerox, an office equipment brand. But it’s exactly what CMO Deena LaMarque Piquion has on her to-do list this year, in addition to boosting brand awareness with the next generation of employees and entrepreneurs.“My personal resolution in regard to marketing is to incorporate more AI and pers...
2024-01-1631 min
Millennium Live | A Leadership & Discovery PodcastEpisode 235 | Leading with Purpose: A Conversation with Deena PiquionJoin us for a compelling Millennium Live episode, as we dive into the fascinating journey of Deena LaMarque Piquion, Chief Marketing Officer of Xerox, a true trailblazer in the world of business and leadership. Deena shares her insights on leadership, and the intersection of life and work.As the CMO of a renowned global company like Xerox, Deena brings a wealth of experience and a unique perspective to the table. In this interview, she opens up about her personal and professional journey, discussing the challenges she faced, the lessons she learned, and the principles that continue to...
2023-12-2034 min
THE ALEX WEBER SHOWDeena LaMarque Piquion, Chief Marketing Officer XEROXIn a new series, LEADERS WE ADMIRE, Alex dives into leadership excellence with the incredible Deena LaMarque Piquion, Chief Marketing Officer for XEROX. Deena is also an amazing speaker, writer, and mother. Deena gives insights into the pillars of authenticity and empathy -- and how you can use them in your leadership growth!
Learn more about Deena's work and connect here:
https://iamdeena.com
https://www.linkedin.com/in/iamdeena/
Alex Weber is an International Speaker, Award-Winning Performer, acclaimed Author, and American Ninja Warrior. For more on Alex, please visit: www.I...
2023-02-0114 min
In the Spotlight - The Smart Connected Workplace Podcast with QuocircaTransforming a global and iconic brand, with Deena LaMarque Piquion, XeroxIn this episode Louella talks to Deena LaMarque Piquion, CMO, Xerox to discover the challenges and opportunities of having a 116-year old iconic global brand. The conversation comes at a timely moment, close to the 84th anniversary of Chester Carlson’s production of the first electrophotographic image, the precursor of the photocopying machine.Deena discusses the importance of brand values and corporate citizenship in light of Xerox’s history of diversity and inclusion and its robust approach to sustainability. She highlights the challenges of adapting as the workplace environment changes, bringing more aspects of office life into the company’s sphere...
2022-11-1433 min