Shows
Deep: The Health Marketing PodcastWhere Credibility Meets Emotion: How Patient-Provider Conversations Define Marketing SuccessRVO Health’s Mukund Jain joins healthcare advertising leader John Mangano to unpack the “magic moment” when patients and providers meet — and why every dollar of healthcare marketing ultimately succeeds or fails right there. Mukund explains how emotion, evidence, and empathy collide in those eight-ish critical minutes that define patient outcomes and brand success.Mukund shares his journey from biomedical engineer to healthcare marketing leader. He reveals how structural and cultural divides between HCP and DTC marketing can create friction, and how shared language, unified KPIs, and conversation-ready strategies can turn that friction into connection.Th...
2025-11-1330 min
Deep: The Health Marketing PodcastReaching Audiences Where They're Most Engaged: How CTV Is Changing Pharma MarketingConnected TV (CTV) is rewriting the possibilities of pharma marketing. In this episode, John Mangano talks with Toby Katcher, SVP of Video Strategy and Investment at CMI Media Group, about how CTV is changing the way healthcare brands reach patients and HCPs. Toby explains how data, precision targeting, and interactivity are making TV measurable, accountable, and more personal than ever. From niche patient segments to clinician engagement, this conversation reveals how modern video strategies are redefining impact. Tune in to learn why the future of healthcare advertising starts on the biggest screen in the house.
2025-10-2947 min
Deep: The Health Marketing PodcastDon't Try to Be Everywhere: Precision Marketing for Rare Disease AwarenessReaching patients with rare diseases takes more than broad reach; it takes precision, empathy, and smart data. In this episode, Kate Gattuso Duffy, Global Lead of Media Measurement, Optimization, and Web Analytics at Pfizer, joins healthcare marketing leader John Mangano to discuss how data-driven marketing can make a life-changing impact.Kate shares how her team uses audience insights and analytics to connect with hard-to-reach populations, reduce waste, and design campaigns that truly serve patients. She and John dive into what it really means to “meet people where they are,” navigate bias in data, and balance rigor with curi...
2025-10-1533 min
Deep: The Health Marketing PodcastWe've Got Your Backs: Tariffs, Ad Bans, and the Future of Healthcare PolicyHealthcare marketing is evolving, and policy is a big part of that story. From conversations about drug advertising to new ideas like tariffs on imported medicines, there’s a lot happening that could reshape how the industry communicates with patients and providers.In this episode, Jim Potter, Executive Director of the Coalition for Healthcare Communication, joins health advertising expert John Mangano to break down the latest proposals and what they might mean in practice, from ad rules and tax policy to efforts to bring more drug manufacturing back to the U.S. You’ll hear why some idea...
2025-10-0156 min
Deep: The Health Marketing PodcastPanel: How Healthcare Marketers Are Using AI and Data to Drive Real-Time OptimizationIn this episode, we bring you a powerhouse panel of industry leaders exploring how data and technology are transforming healthcare marketing. From the early days of marrying health data with media insights to today’s AI-fueled acceleration, our speakers dive into how speed, personalization, and smarter outcomes are redefining the playbook for pharma campaigns. You’ll hear how agencies, pharma brands, and analytics experts are approaching the next frontier of real-time optimization in healthcare.Together, they tackle big questions: How can AI empower planners, buyers, and data scientists without losing the human touch? How do we break down...
2025-09-2443 min
The MadTech PodcastFirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&AIn this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still, and Rich Ashton, managing partner at FirstPartyCapital.
They look at the US Federal Trade Commission launching an investigation into whether Amazon and Google misled advertisers, and a new partnership which will bring Netflix’s premium ad inventory to Amazon’s DSP, Amazon Ads.
They also discuss the latest M&A activity in the ad tech scene, including Bending Spoons’ acquisition of Vimeo, and Vitruvian Partners buying a majority sake in healthcare DSP DeepIntent.
2025-09-1923 min
Deep: The Health Marketing PodcastOh Wow, There's a Lot of Rules: Thriving in Pharma's Unique Marketing EnvironmentWhat happens when a marketer who’s led powerful campaigns in fast-moving industries like CPG, retail, and financial services brings that experience to pharma? Erin Nocito, Executive Director and Head of Global Media at Amgen, shares how she’s turned healthcare's famously complex rulebook into a platform for creativity, purpose, and impact.In this episode, Erin reflects with healthcare marketing leader John Mangano on the steep learning curve of moving into healthcare, the unexpected freedom that comes with working in a highly regulated environment, and the lessons she’s carried over from brands like Walmart and Dawn. She di...
2025-09-0350 min
Deep: The Health Marketing PodcastWe Cannot Send Them Any More Emails: Holding HCP AttentionBill Veltre, EVP and Head of Media at Deerfield, joins healthcare advertising leader John Mangano on Deep to share sharp insights from a career spanning agencies, brands, and the frontlines of healthcare marketing. From mastering the art of bite-sized content for distracted audiences to building authentic partnerships between clients, agencies, and partners, Bill unpacks what it really takes to connect in today’s crowded media landscape.In this fast-moving conversation, he explores how data, technology, and curiosity fuel better storytelling, whether it’s tailoring messages for overburdened HCPs, making patient communications resonate, or leveraging next best action stra...
2025-08-2054 min
Deep: The Health Marketing PodcastEvery Product Changes a Life: Storytelling and Fresh Thinking in Pharma MarketingHealthcare marketing leader John Mangano sits down with Jameson Fleming, Editor in Chief of MM+M, to explore how his journey from sports journalism to pharma media informs his perspective on health advertising. Drawing from his experience at CBS Sports, Adweek, and now MM+M, Jameson shares his audience-first approach and emphasizes the need for human-centered storytelling in pharma marketing.The conversation covers the industry's creative constraints and why they're no reason for uninspired work. Jameson discusses the importance of integrating more outside thinking into the industry, the missed opportunity of patient-led narratives, and how pharma can...
2025-08-0751 min
Deep: The Health Marketing PodcastAdvertising Is Not Life or Death, Except in Healthcare: Reaching Underserved CommunitiesIn this Season 2 kickoff of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Holly Dunn, Managing Partner, Performance at Havas Media Network, to explore one of the most pressing issues in healthcare today: how to reach underserved and underrepresented patient populations.Holly shares how systemic gaps in healthcare access, from rural health deserts to cultural and socioeconomic barriers, can be addressed through smarter marketing strategies, innovative partnerships, and authentic messaging. Together, she and John discuss the kinds of innovations and initiatives that can bring precision, empathy, and intentionality to healthcare advertising.
2025-07-2439 min
Deep: The Health Marketing PodcastDoing Things Right by the Patient: Smarter, Faster, and More Relevant Healthcare MarketingIn this bonus episode of Deep: The Healthcare Marketing Podcast, host John Mangano sits down with DeepIntent Founder and CEO Chris Paquette for a candid, wide-ranging conversation on the future of healthcare marketing—and what it means to get it right.Chris shares the story of how his unique background led to the creation of DeepIntent. He explains how healthcare advertising is transforming through Health Intelligence™—a concept that combines real-time data, programmatic media, and AI to deliver smarter, more relevant campaigns.From the rise of patient empowerment to the challenges of data fragmentation and media...
2025-04-1028 min
Voice_Stream Demo Podcast"DeepIntent and Everyday Health Group: Revolutionizing Health Advertising"In this episode of "Voice_Stream Demo", we will be discussing an exciting new partnership that is set to revolutionize health-focused advertising. DeepIntent, a renowned health advertising platform, and Everyday Health Group, a leader in patient, consumer and provider education, have combined forces. This partnership promises to give health marketers a competitive advantage, providing data-driven targeted messages alongside first-look media placements for health brands and agencies. With a focus on results and better health outcomes, these combined platforms offer the chance to engage more effectively with health-conscious consumers and busy healthcare professionals, potentially impacting over 81 million health consumers and nearly 900,000...
2025-01-1303 min
Deep: The Health Marketing PodcastHumans Are Holding Medicine Back: How AI Could Redefine HealthcareIn Episode 9, host John Mangano sits down with Dr. Brad Bowman, MD, Chief Medical Officer and Head of Data Science and Quality at Healthgrades. Brad offers a unique perspective on the intersection of healthcare and artificial intelligence (AI). You may know that AI is already transforming medicine, from reading X-rays to predicting health outcomes. Brad shares why he believes it will do so much more and that human limitations are holding the field back.The conversation dives into AI's potential to enhance patient care by reducing administrative burdens, improving diagnostics, and even rewriting doctors' roles. Brad also...
2024-11-2646 min
Deep: The Health Marketing PodcastMoments that Matter Most: How Health Communities Transform LivesIn this episode of Deep: The Health Marketing Podcast, John Mangano is joined by Sara Hayes, SVP of Communities at Health Union. Sara oversees over 50 online health communities that connect patients with shared experiences, offering support, information, and inspiration in moments that matter most.Together, they explore:The unique role online communities play in supporting patients with rare and chronic conditions.How anonymity and accessibility are changing the way people share and seek help.The surprising ways patients find purpose and advocacy through their health journeys.Sara shares moving stories of lives changed, the delicate...
2024-11-1549 min
Deep: The Health Marketing PodcastThe Community Within the Community: Creating Health Content that ResonatesIn this episode of Deep, John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient engagement and healthcare communication over the years.Tom delves into the critical role of personalized health content, highlighting why tailored messaging resonates more deeply with consumers and leads to better health outcomes. They discuss the importance of privacy in digital...
2024-11-0139 min
Marketecture: Get Smart. Fast.Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcareFor more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-11-0140 min
Deep: The Health Marketing PodcastHelp Them Practice Good Medicine: Marketing to Physicians via EHRIn this episode, John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of healthcare marketing, the unique challenges of communicating with physicians, and the vital role EHRs play in enhancing patient care. Damon dives deep into the intricacies of marketing within the healthcare provider ecosystem, focusing on the importance of delivering timely, relevant information to doctors i...
2024-10-1838 min
Deep: The Health Marketing PodcastThe Hispanic Patient: How Companies Engage with HeartIn this episode of Deep, John Mangano is joined by TelevisaUnivision’s Jorge Daboub (EVP, Client Partnerships — Pharma & Healthcare), an expert in health marketing to the Hispanic community. They dive into the often-overlooked Hispanic market in pharma and healthcare, discussing the major gaps in media reach, data representation, and opportunities for growth.Jorge shares insights on the unique cultural factors that influence Hispanic health behaviors, such as family caregiving and spirituality, highlighting the underrepresentation of Hispanics in health data and clinical trials. He explains how misconceptions about insurance and financial barriers have created blind spots in m...
2024-10-0247 min
Deep: The Health Marketing PodcastThe Science and the Art: Bridging Analytics and Media StrategiesIn this episode, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the years and how they will likely continue changing. They discuss the critical balance between media strategy (an art) and analytics (a science), the importance of transparency in client and partner relationships, and how the right data can drive better decisions and improve patient outcomes.
2024-09-1839 min
Deep: The Health Marketing PodcastWe've Always Found a Way to Grow: The Future of Omnichannel AnalyticsIn this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck's oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how Merck is preparing for future changes in technology and regulations. Together, Tim and John also explore the potential of underutilized channels like connected TV (CTV) and the promise of creative messaging that resonates with patients, among other key industry ambitions.
2024-09-0436 min
Deep: The Health Marketing PodcastOne Plus One Equals Three: How Using All Available Datasets Saves LivesIn this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create innovative solutions for their clients, aiming for higher success rates and better health outcomes.Comments? Questions? Email deep@deepintent.com or visit TheDeepPodcast.com.
2024-08-2041 min
Deep: The Health Marketing PodcastDeep: The Health Marketing Podcast TrailerListen to the trailer for Deep: The Health Marketing Podcast. Head to TheDeepPodcast.com or email deep@deepintent.com for more information.
2024-08-0500 min
Deep: The Health Marketing PodcastPatients are Waiting: The Health Marketer's Greatest Challenges TodayIn this inaugural episode of Deep, host John Mangano explores the dynamic world of health and pharma marketing with Melissa Gordon-Ring, Global President, IPG Mediabrands Health. They discuss unique challenges and opportunities, emphasizing the importance of innovation, leadership, and passion in improving and saving lives. Melissa shares her career journey, the significance of personalization and preventative care, and the future of health marketing. She highlights the need for speed, technology, and creativity in driving meaningful impact and encourages listeners to stay ahead by asking questions and embracing change. Tune in to hear their insights on the evolving landscape of...
2024-07-2331 min
IMDaily - Innovate Marketing DailyDeepIntent Names Lisa Kopp Johnson as Chief Revenue Officer and Adam Kapel as Chief Marketing OfficerDeepIntent Names Lisa Kopp Johnson as Chief Revenue Officer and Adam Kapel as Chief Marketing Officer.- New Executives to Lead DeepIntent's Sales and Marketing Teams as It Accelerates Growth and Expands Offerings and Partnerships in 2024 and Beyond"I am thrilled to have these two proven and experienced executives join DeepIntent. It is our mission to meaningfully improve health outcomes via advertising and technology," DeepIntent founder and CEO Christopher Paquette said. "Adam's proven success creating engaging, memorable stories that resonate across channels and audiences, combined with Lisa's ability to connect with our clients and mobilize a...
2024-01-1904 min
Pharmaceutical ExecutiveTuning Into CTV - Real Time Data For MarketersMarcella Milliet Sciorra, Chief Marketing Officer at DeepIntent, discusses Connected TV, or CTV, how it differs from over the top, and how CTV fits into the future of pharmaceutical marketing.
2022-11-2423 min
TelevisionationTelevisionation Friday Fireside: DeepIntent CMO, Marcella Milliet SciorraFor many of us, our health is one of the first things we think about in the morning, and the one of the last things we think about at night. That is the strength of DeepIntent, the rapidly growing healthcare advertising program. Our guest on this week’s Friday Fireside is DeepIntent Chief Marketing Officer, Marcella Milliet Sciorra, who picks up where our Friday Fireside guest, DeepIntent CEO Chris Paquette, left off in late 2020. We explore how DeepIntent’s targeting can market more than healthcare-related products: everything from shoes to pickup trucks. A fascinating Friday Fireside conversation.#televisionation #frid...
2022-06-1721 min
Pharma Council - FutureHealthFUTUREHEALTH: LOOKING INTO THE CRYSTAL BALL: THE FUTURE OF PHARMA ADVERTISING THROUGH DATA-DRIVEN TARGETINGPharmaceutical and healthcare companies have increased digital advertising over the years, spending an estimated $11 billion on online marketing in 2021. They’re second only to retail when it comes to investing in these platforms. Data on individuals and healthcare providers are changing how the industry promotes products and care. An executive at one of the companies in the forefront of this change discusses how these data will have an impact on pharma marketing to both patients and providers in the future. A conversation with Jen Werther, Chief Strategy Officer of DeepIntent, moderated by Moffat Frazier of Horizon Media and...
2022-02-1120 min
The Data DropE39 The Data Drop News for Friday, January 14, 2022Visit our blog to get links to all the stories featured in this epsiode: https://www.datacollaboration.org/blog/categories/datadrop
In this episode:
- Facebook reveals how it really collects and uses your data with new Privacy Center
- Amazon Sued Over Biometric Covid Checks
- E.U. Parliament Told to Fix Illegal Export of COVID-19 Data to U.S.
- Companies propose scanning content pre-encryption to fight CSAM
- Facebook is shutting down its facial recognition software
- Survey: Most Americans Mistrust Big...
2022-01-1405 min
The MM+M PodcastA sponsored MM+M Podcast with DeepIntent, a podcast presented by DeepIntentSurveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed.
While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing their HCP and Patient campaigns. The reason for this challenge is that most healthcare marketers require two or more vendors to activate and measure campaigns leading to latency, waste, inaccuracies, and imprecise optimizations.
In this session, Deep...
2021-04-2920 min
The MM+M PodcastA sponsored MM+M Podcast with DeepIntentSurveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed.
While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing their HCP and Patient campaigns. The reason for this challenge is that most healthcare marketers require two or more vendors to activate and measure campaigns leading to latency, waste, inaccuracies, and imprecise optimizations.
In this session, DeepIntent CEO Chris Paquette will disc...
2021-04-2920 min
Ad Age Marketer's BriefThe challenges of vaccine marketing for health care brandsChris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.
2021-03-1721 minTelevisionationTelevisionation: DeepIntent Co-Founder and CEO, Chris Paquette, in Conversation with the iTV Doctorhttp://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside welcomes Chris Paquette, Co-Founder and CEO of DeepIntent—winner of DigiDay’s “Best Buy-Side Programmatic Platform,” competing against leading companies such as Xandr, Verizon Media, Cognitiv, Liftoff and Smadex. Conceived by former Memorial Sloan Kettering data scientists, DeepIntent connects healthcare companies with patients and providers across every screen through unique data, premium media partnerships, and custom integrations. From campaign planning to audience targeting to measuring and optimizing towards ou...
2021-01-0518 min
Pharmaceutical ExecutiveEpisode 54: Taking Advantage of Digital MarketingChris Paquette, DeepIntent co-founder and CEO, talks about the evolution of digital marketing in pharma, specifically, how to approach data and technology usage in a privacy-first world.
2020-04-1514 min
Project NEXT#11 Data for good.Brian talks with Chris Paquette, CEO of DeepIntent, a healthcare advertising company. They discuss how data is helping to shape the future of healthcare.
2020-01-0600 min
DMN One-on-OneOne on One: Chris Paquette, CEO & Co-Founder, DeepIntentOne on One: Chris Paquette, CEO & Co-Founder, DeepIntent by DMN One-on-One
2018-03-2908 minDMN One-on-One PodcastsOne on One: Chris Paquette, CEO & Co-Founder, DeepIntentOne on One: Chris Paquette, CEO & Co-Founder, DeepIntent by DMN One-on-One
2018-03-2908 min