Shows
The Master Your Business Podcast136. Top 7 Reasons Kajabi Is the Smartest Choice for CoachesWant help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Ready to scale without the tech chaos?In this episode of the Master Your Business Podcast, I’m joined by Kajabi expert and Strategic Growth Designer, Lucy O’Reilly. Whether you're stepping out of corporate or levelling up your service-based business, this is your crash course in using Kajabi to build a sleek, scalable online presence that actually converts.Lucy shares her no-flu...2025-08-0556 minThe Master Your Business Podcast135. 6 Stories Every Business Owner Needs to Attract More ClientsWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--6 Stories Every Business Owner Needs to Attract More ClientsEver freeze when someone asks,“So, what do you do?”Yeah… I used to too!If your message feels fuzzy, hard to explain, or like it changes every week, this episode will fix that.I’m walking you through six essential stories every coach, consultant, or service-based founder needs to show up wit...2025-07-2917 minThe Master Your Business Podcast134. How to Become a Neuro-Effective Business Owner and Scale with EaseWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--You can scale your business without scaling your stress.In this episode of the Master Your Business Podcast, I sit down with Maureen Hewitt of Positive Success Group to explore how neuroscience can radically transform the way you lead, grow, and stay sane while doing it.Maureen drops truth bomb after truth bomb on what it really means to be a regulated leader. Spoiler: it’s not...2025-07-2258 minThe Master Your Business Podcast133. Simple Steps to Become the Obvious Choice for Your Dream ClientsWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Simple Steps to Become the Obvious Choice for Your Dream ClientsReady to stop blending in and finally stand out? In this episode of the Master Your Business Podcast, I’m showing you how to position yourself so clearly and confidently... dream clients say yes before you even pitch.Too many brilliant service providers are stuck tweaking websites, rewriting LinkedIn bios, and launching into the void...2025-07-1511 minThe Master Your Business Podcast132. Joey Coleman Reveals the 8 Steps to Keep Every ClientWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Joey Coleman Reveals the 8 Steps to Keep Every ClientWhat if keeping your clients wasn’t a mystery? What if you had a proven roadmap that showed you exactly how to turn a one-time buyer into a long-time advocate?In this high-energy episode of the Master Your Business Podcast, I’m joined by the legendary Joey Coleman, best-selling author of Never Lose a Customer Again, to unpa...2025-07-081h 10The Master Your Business Podcast131. 5 Happiness Hacks That Actually Make You More MoneyWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Ready to stop grinding your way to burnout and start building a business that actually makes you feel good?In this episode of the Master Your Business Podcast, I reveal 5 happiness hacks that don’t just make life sweeter, they directly drive your income, productivity, and purpose.These aren’t fluffy affirmations or fake-it-till-you-make-it mantras. They’re grounded in real science, like the Oxford University study sho...2025-07-0128 minThe Master Your Business Podcast130. The Owner vs Operator Trap That’s Holding Your Business BackWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--You didn’t quit your job to build yourself another one, right?But somewhere between those first few dreamy clients and the endless to-do lists… you’ve become the CEO and the cleaner, the visionary and the VA, the leader and the lifeguard pulling your business out of deep water.All soooo normal. In this episode of the Master Your Business Podcast, I chat with...2025-06-2447 minThe Master Your Business Podcast129. How to Use Strategic Thinking to Lead in Uncertain TimesWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Feeling like the ground is shifting beneath your feet?In this episode of the Master Your Business Podcast, I’m getting personal and practical. I take you behind the scenes of my toughest month in business, how it rocked me physically, mentally, and financially... and how I rebuilt clarity using one deceptively simple tool: the DOS Framework.If you’re a coach, consu...2025-06-1722 minThe Master Your Business Podcast128. How to Master Business Finances Without Feeling OverwhelmedWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. How to Master Business Finances Without Feeling Overwhelmedwith Edel HayesYou don’t need to be a numbers whiz to grow your business. But you do need to know certain numbers.In this episode of the Master Your Business Podcast, I chat with Edel Hayes, Chartered Accountant and founder of Accelerate Accounting, to simplify the finance side of business onc...2025-06-1047 minThe Master Your Business Podcast127. How the Smartest Entrepreneurs Scale Back to Grow BiggerWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to scale your business without drowning in more to-dos?In this episode of the Master Your Business Podcast, I break down the uncomfortable truth that most entrepreneurs ignore: Working more isn’t scaling. It’s just surviving.If you’ve ever felt like your business can’t run without you, like you’ve built yourself a job instead of a business, this one’s for you.2025-06-0320 minThe Master Your Business Podcast126. How to Overcome The Fear of Doing LinkedIn Videos & Show Up ConfidentlyWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to finally ditch the fear and start showing up confidently on LinkedIn? In this episode of the Master Your Business Podcast, I sit down with Kerry Barrett, an Emmy Award-winning news anchor turned on-camera confidence coach. We break down exactly why video freaks so many entrepreneurs out—and how you can overcome it.If you’ve been hiding behind static posts and avoiding video like the plagu...2025-05-2748 minThe Master Your Business Podcast125. The Simple Sales Strategy Coaches Need That No One’s TeachingWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. In this episode of the Master Your Business Podcast, I share the simple but powerful sales strategy most coaches and service providers have never been taught—one that helps you create demand before you ever pitch.I walk you through the journey of “Hazel”, a coach for senior leaders in tech-heavy industries. She’d been burned by big-name marketers, plateaued at multi-six figures, and knew she needed more than...2025-05-2013 minThe Master Your Business Podcast124. Why More Money Won’t Fix Your Money Problems with Denise McGarryWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think making more money will solve your financial struggles? Think again. The truth is, your money mindset dictates your financial success—not just the numbers in your bank account.In this episode, I sit down with Money Mindset Coach Denise McGarry to uncover: [00:00] The hidden money blocks keeping you stuck at the same income level [07:57] Why raising your prices feels so uncomfortable—and how to fix it2025-05-1346 minThe Master Your Business Podcast123. Why You Need a Clear Client Journey Map to Scale ProfitablyWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think your client journey is fine as it is? Think again.Most coaches, consultants, and service-based business owners are losing revenue every single week — not because they don’t have leads, but because they’re leaking them.In this episode of the Master Your Business Podcast, I’ll show you why a clear, mapped-out client journey is the secret weapon to scaling your business profitably — without bur...2025-05-0612 minThe Master Your Business Podcast122. 5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain HacksWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. 5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain HacksEver feel like your brain is working against you instead of for you? Well, that’s totally normal. Many entrepreneurs, even high achievers struggle with focus, decision-making, and energy. The good news? Your brain can be rewired for peak performance, better sleep, and stronger business decisions—and today’s guest is here to show you how.2025-04-291h 00The Master Your Business Podcast121. How to Write a Brand Message That Attracts High-Paying ClientsWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. How to Write a Brand Message That Attracts High-Paying ClientsReady to attract high-paying clients without burning out on social media or redoing your entire business?In this episode of the Master Your Business Podcast, I get straight to the point—your brand message might be the real reason you're not converting leads, booking discovery calls, or hitting those revenue goals.It’s not t...2025-04-2208 minThe Master Your Business Podcast120. How to Build Confidence When You Don’t Believe in YourselfWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ever felt like you’re not good enough? Like you’re standing at the edge of success but second-guessing every step? You’re not alone. In this episode of Master Your Business Podcast, we dive into the power of borrowed belief—the game-changing strategy that helps you push past self-doubt and step into confidence.I’m joined by Louise Lally, TEDx speaker, leadership expert, and mindset mentor. She shares how borrowing beli...2025-04-1548 minThe Master Your Business Podcast119. Think Like a 7 Figure Business Owner Before You Become OneSend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think Like a 7 Figure Business Owner Before You Become OneReady to stop playing small and start scaling like a badass CEO?In this episode of the Master Your Business Podcast, I’m calling out the habits holding you back from hitting 7 figures—and showing you what high-earning business owners actually focus...2025-04-0816 minThe Master Your Business Podcast118. How Entrepreneurs Can Gamify Their Goals to Stay Focused and Increase ProductivitySend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--How Entrepreneurs Can Gamify Their Goals to Stay Focused and Increase ProductivityLet’s be real… goal setting can be boring, right? Who said you can’t make goal-setting fun? In this episode of the Master Your Business Podcast, I sit down with Caitlin Johnson, an expert in behavioral psychology and motivation, to break down how...2025-04-0149 minThe Master Your Business Podcast117. 8 Smart Ways to Scale Your Income Without OverwhelmSend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. 7 Smart Ways to Scale Your Income Without Overwhelm💰 Feeling stuck at an income ceiling? Think you have to work longer hours to make more money? Think again. In this episode of the Master Your Business Podcast, I’m breaking down 7 smart ways to scale your income—without working more hours or burning out....2025-03-2513 minThe Master Your Business Podcast116. 5 Persuasion Secrets Top Brands Use That You Can Steal Today With Roger DooleySend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!🚀 Whether you're a coach, consultant, or service provider, this episode will help y...2025-03-1850 minThe Master Your Business Podcast115. The $0 Marketing Strategy That Drives More Clients Than AdsSend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. 🚀 Ready to grow your business without spending a cent on ads? You’re in the right place!In this episode of Master Your Business, I’m breaking down the most powerful marketing strategy that costs exactly $0—referrals. If you’re a coach, consultant, or service provider looking to attract high-quality clients with...2025-03-1110 minThe Master Your Business Podcast114. How To Master LinkedIn Live Events To Increase Your Credibility and LeadsSend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Want to position yourself as an industry leader and generate leads effortlessly? LinkedIn Lives might be your secret weapon. But let’s be real—not all LinkedIn Lives are created equal. If you’re going live and you’re the only one there… you’re not alone! The good news? There’s a fix!In this episo...2025-03-0438 minThe Master Your Business Podcast113. The Pricing Strategy That Helps You Close More Deals FasterSend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to finally charge what you’re worth and close more deals without feeling like a pushy salesperson? In this episode of the Master Your Business Podcast, I dive deep into a proven pricing strategy that positions your business for premium rates, makes it easy for prospects to say "heck yes," and helps you close deals faster.Most ser...2025-02-2517 min
Der Better Business Podcast - mit Manuel Hartbauer | Unternehmertum, LinkedIn-Marketing & Sales3 Strategies to boost Sales - Gastauftritt bei Deirdre Martin I Ep. 83 Strategien, um deine Sales zu boosten – Gastauftritt bei Deirdre MartinWas passiert, wenn du plötzlich deinen ersten 22K-Umsatzmonat erreichst, aber statt Freude nur Überforderung spürst? Genau das habe ich erlebt – und in meinem Gastauftritt bei Deirdre Martin spreche ich darüber, wie ich mein Business durch klare Sales-Strategien auf das nächste Level gebracht habe.In dieser Episode erfährst du, welche eine Veränderung mir geholfen hat, von unsystematischen Angeboten zu konstanten fünfstelligen Monaten zu kommen. Ich teile, wie ich einen klaren Sales-Prozess entwickelt habe, der aus kalt...2025-02-2143 minThe Master Your Business Podcast112. 3 Simple Strategies to Improve Your Business Presentation with Maureen McCowenSend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Struggling to keep your audience engaged during presentations? You’re in the right place! In this episode of the Master Your Business Podcast, I chat with public speaking expert Maureen McCowen to reveal the top strategies for delivering a presentation that holds attention and drives results.What You’ll Learn:The #1 mistake that ruins presentations (and h...2025-02-1849 minThe Master Your Business Podcast111. Social Media Automation – How to Scale Without the OverwhelmSend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Ready to stop drowning in social media tasks and start scaling effortlessly? In this episode of the Master Your Business Podcast, you’ll learn how AI and automation can transform your marketing strategy. No more guessing, no more wasted hours—just smart, efficient growth for your business.I’ll walk you through how to use AI tools to...2025-02-1121 minThe Master Your Business Podcast110. LinkedIn Lead Generation for Coaches: 3 Strategies to Boost Sales with Manuel HartbauerSend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to turn your LinkedIn presence into a client-generating machine? In this episode of the Master Your Business podcast, Deirdre Martin sits down with LinkedIn growth expert Manuel Hartbauer to uncover how he scaled his business from overwhelm to five-figure months—without any spammy tactics.What You'll Learn in This Episode:The o...2025-02-0442 minThe Master Your Business Podcast109. 9 Simple Steps to Create a Whole Year's Marketing PlanSend us a textReady to kick your business into high gear for 2025? In this episode of the Master Your Business Podcast, we show you how to map out a whole year's marketing plan. It's simple. It's bold. It works. We'll help you stop throwing random marketing 💩(aka stuff) at the wall. We'll help you focus on the strategies that build real growth. You can reach six figures. You can dream bigger. You can stand out on LinkedIn. You can t...2025-01-2830 minThe Master Your Business Podcast108. 3 Insightful Tips To Achieve Team Leadership That Fuels Your Small Business GrowthSend us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —In this episode, Sinead O’Neill shares three practical steps to help you lead your team with clarity, accountability, and courage. If you’re eager to drive growth, handle conflict with grace, and create a unified work culture, this is for you.Highlights(09:23) Pinpoint every role so people know what’s expected(2025-01-2151 minThe Master Your Business Podcast107. How to Pivot On Purpose For Service Business GrowthSend us a textSometimes you just know that something is off in your business. It could be because your bank balance is screaming it! So if you’re considering a shake up of your small business, this episode of the Master Your Business Podcast, dives into how to pivot on purpose. We discuss how to realign with your vision, embrace change, and discover new paths for growth. If you feel stuck, drained, or uncertain, listen in. We talk strategy, brand, and LinkedIn marketing for service-based businesses so you can land clients and ear...2025-01-1424 minThe Master Your Business Podcast106. How Client Co-Creation Can Energise You and Result in Business SuccessSend us a textIt’s obvious. But sometimes what’s in plain sight is overlooked. Businesses are made for people by people. The more we connect to the human element, the more we can expand the way that our business works and grows.In this episode of the Master Your Business Podcast, the amazing Marivanna Chessa shares how co-creating with clients can totally supercharge your energy and catapult you to business success.Think of it like this: You're not just building a business, you're building a community of raving fans who are inve...2025-01-0749 minThe Master Your Business Podcast105. How to Create Passive Income Offers You Can Sell While You're SleepingSend us a textReady to earn cash while you sleep? In this episode of the Master Your Business Podcast, we break down how to create passive income offers you can sell while you’re sleeping. Discover how to turn your expertise into simple digital products. Learn how to use LinkedIn marketing for service-based businesses to attract ready buyers. Find out how to validate your idea before building. Hear why beta launches are gold for small businesses. Walk away with tactics to build trust, scale revenue, and gain freedom.H...2024-12-3130 minThe Master Your Business Podcast104. How to Use Consistency and Engagement to Grow Your Online Community with Zoe WhitmanSend us a textReady to grow your online community and connect with your audience like never before? In this episode of Master Your Business Podcast, I sit down with Zoe Whitman, co-founder of The 6 Figure Bookkeeper. Zoe shares how she and Jo Wood built a thriving Facebook community of 24,000 members—using consistency and real engagement.We’ll walk you through practical steps, insights, and the pitfalls to avoid. Whether you’re looking to grow your business through social media or build an engaged group on LinkedIn or Facebook, Zoe’s journey will inspire you....2024-12-2437 minThe Master Your Business Podcast103. How to Rest over the Christmas Holidays While Growing Your Service BusinessSend us a textReady to avoid burnout and grow your business over the holidays? In this episode of Master Your Business Podcast, I reveal how you can embrace rest strategically to set your service business up for success—without hustling or stressing out. Discover three key strategies to help you rest, recharge, and grow while enjoying the holiday season.Highlights of this episode:(03:49) Embrace rest as a strategic business move(07:54) Protect your downtime like an important client meeting(08:16) Set boundaries with clients to sa...2024-12-1723 minThe Master Your Business Podcast102. What if Everything You Knew About Business Success Was Wrong? with Elizabeth Hamilton GuarinoSend us a textIs your definition of business success holding you back? Elizabeth Hamilton-Guarino shares surprising truths about achieving REAL success as an entrepreneur.Timestamps:[02:58] Success Defined [20:44] Factors of Success [33:45] Importance of asking for help[48:38] Gratitude PracticeListen to the full episode now! 🎧Follow The Master Your Business PodcastConnect with Deirdre on LinkedIn...2024-12-1054 minThe Master Your Business Podcast101. Screw Overnight Success! The Power of Patience for EntrepreneursSend us a textEver feel like you're on the Success Express, chugging along but not getting anywhere fast? Yeah, we've all been there. In episode #101 of the Master Your Business Podcast, we're pressing the brakes on that runaway train and talking about the power of patience.As entrepreneurs, we're always itching to hit those big milestones. Yesterday! Right? But what if I told you slowing down could actually speed up your success? It's true!Here's what we're discussing in this episode:(02:53) The Amazon Prime Effect: Wh...2024-12-0323 minThe Master Your Business Podcast100. How to Successfully Apply The "Find-Win-Keep" Customer Experience Strategy With Ian GoldingSend us a textWant to build a business that doesn't just survive but thrives? Then you've got to listen to this episode of the Master Your Business Podcast! I sat down with customer experience expert Ian Golding, and boy, did he deliver the goods.We dug deep into how you can create an amazing customer experience that keeps your clients coming back for more. Think of it as building a relationship, not just closing a sale.Here's what you can expect:(10:21) What the heck is customer experience...2024-11-261h 11The Master Your Business Podcast99. How You Can Disrupt Your Industry By Using Values To Drive Business SuccessSend us a textReady to shake things up in your industry and achieve explosive success? In this episode of the Master Your Business Podcast, I dive deep into how you can use values to drive business success and stand out from the crowd.Highlights of this episode:(02:25) Personal vs. business values(03:19) The importance of aligning your business values with your hiring practices.(06:18) How values can enhance the customer experience and build loyalty.(11:06) Using values to guide performance reviews and employee development.(13:35) 2024-11-1923 minThe Master Your Business Podcast97. The Emotional Rollercoaster of Buying (and How to Guide Your Clients to "Yes!" )Send us a textDiscover the power of emotional resonance in sales and tips to guide your clients to a confident “yes!” and build long-lasting relationships with Deirdre Martin.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[00:00] Introduction[03:55] Why Emotion Matters More Than Logic[08:05] The Emotional Stages of Buying[14:22] The Feel-Good Tool-Kit2024-11-0523 minThe Master Your Business Podcast95. How to Unlock Your Brand Archetype for Unstoppable Business GrowthSend us a textLearn what brand archetypes are, why they matter, and how to identify and apply them for unstoppable growth with Deirdre Martin on The Master Your Business Podcast.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[02:42] What are Brand Archetypes?[15:01] Archetype & Messaging[17:39] Importance of consistency[19:39] Freebie: Brand Archetype Quiz and Guide2024-10-2221 minThe Master Your Business Podcast93. 3 Steps to Ditch Shiny Object Syndrome and Accelerate Your Business GrowthSend us a textEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Overwhelmed and distracted? Deirdre Martin shares 3 simple steps to eliminate shiny object syndrome, find your focus, & achieve sustainable business growth.Timestamps:[00:00] Intro[08:12] Shiny Object Syndrome[15:05] The "Not-To-Do List" Concept[19:57] Importance of your Customer Journey[23:27] Deirdre’s Freebie - Brand Strategy Checklist2024-10-0825 min
Priority PursuitOrganic LinkedIn Strategies for Business Growth with Deirdre MartinThe world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn.In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting, to get into her organic LinkedIn strategies that really work for small businesses. We walk through her four C's strategy: content, connections, conversations, and comments. Deirdre also shares a three-step content strategy to help you capture, engage, and convert followers. She emphasizes the importance of being authentic and will teach us how to...2024-08-0648 minThe Master Your Business Podcast79. Why You Have To Spend To Save: The Business Investment ParadoxSend us a textDiscover how investing in yourself through coaching and mentoring can actually save you money and skyrocket your business growth.Timestamps:[01:39] Deirdre's Story[08:11] Make Your Messaging Hit[09:09] Annie's Story[16:58] Invest in You2024-07-0227 min
Legal Content Chat24. Deirdre Martin: What Brand Really Is and Why it Matters to Your Law FirmWhat Brand Really Is and Why it Matters to Your Law Firm
Join Deirdre Martin, Brand & Marketing Mentor and I as we discuss:
💡 What is a brand?
🏃♀️ Why branding isn’t only for companies like Nike and Chanel
💥 How to turn your expertise into an irresistible force for your dream clients
📝 Why it's important to master your messaging as a law firm
If you want to learn how you can take your brand from feeling invisible to a future filled with "yes, please!” from yo...2024-05-1329 min
The Master Your Business Podcast53. How to Crack Successful Marketing to Convert Leads Like a ProSend us a textThere’s more to marketing than flashy ads and catchy slogans.In Episode 53 of the Master Your Business Podcast, Deirdre shares the secrets of psychology-driven neuromarketing for sales and loyalty.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps[00:00] Intro[05:29] Consider this 1 thing when looking for a marketing expert [07:49] What is neuromarketing, and how can it get you leads?[10:01] Is the paradox of choice good or bad? Yes or no?...2024-01-0218 min
The Master Your Business Podcast49. How to Take a Good Selfie: Tips for Professional Service ProvidersSend us a textHow often do you share photos of yourself for your business?In Episode 49 of the Master Your Business Podcast, Deirdre shares her transformation from shying away from selfies to embracing their power in professional brandingEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.[00:00] Intro[07:20] The Value Of Authenticity Through Your Photos[11:58] This Photography Tip Will Up Your Selfie Game[14:03] How Head Placement Can Elevate Your Photos[15:32] The Background Matters More...2023-12-0520 min
The Master Your Business Podcast47. How to Launch a Successful Group Program For Profitable Business GrowthSend us a textIs the idea of starting a group program enticing to you?In Episode 47 of the Master Your Business Podcast, Deirdre unveils 6 strategies to master group programs and increase your revenue.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.[00:00] Intro[03:19] Timing is Everything[05:47] Use These Tools To Make Managing Your Program Easier[08:19] The Power Of A Clever Messaging Strategy [10:45] The Power of Gamification2023-11-2429 min
Security Cryptography WhateverAttacking Lattice-based Cryptography with Martin AlbrechtReturning champion Martin Albrecht joins us to help explain how we measure the security of lattice-based cryptosystems like Kyber and Dilithium against attackers. QRAM, BKZ, LLL, oh my!Transcript: https://securitycryptographywhatever.com/2023/11/13/lattice-attacks/Links:- https://pq-crystals.org/kyber/index.shtml- https://pq-crystals.org/dilithium/index.shtml- https://eprint.iacr.org/2019/930.pdf- https://en.wikipedia.org/wiki/Short_integer_solution_problem- Frodo: https://eprint.iacr.org/2016/659- https://csrc.nist.gov/CSRC/media/Events/third-pqc-standardization-conference/documents/accepted-papers/ribeiro-saber-pq-key-pqc2021.pdf- https://en.wikipedia...2023-11-1357 min
The Master Your Business Podcast40. Optimising Business Purpose for Profit: Master Vision and Growth Strategies With Skip BowmanSend us a textUnlock business success with purpose-driven strategies & growth tactics in Episode 40 of the Master Your Business Podcast With Skip Bowman!Timestamps:[00:00] Intro[06:35] Why it is so important to nail your business purpose[16:02] How to let go (safely) when growing your business[26:49] Tips on how to adapt to a growth mindset as an entrepreneur[30:02] The reason why your business shouldn't be solely money-drivenEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this...2023-10-0342 min
The Master Your Business Podcast39. Authenticity in Action: Mastering Social Media as a Professional Service ProviderSend us a textUncover the magic of authenticity in action on social media. Episode 39 of The Master Your Business Podcast is your guide to mastering connections online.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[0:00] Intro[01:27] Why you shouldn’t always do things by the book [13:28] What happens when you focus on quality over quantity[19:41] How to use DM's to build your audience[21:59] Why you need to ada...2023-09-2626 min
The Master Your Business Podcast38. Boost Your Sales Mojo: Master Structured Conversations With Chris JamesSend us a textThis episode is your passport to sales success. Chris James sheds light on critical errors you may be making on sales calls or with your customers, you'll also gain the tools to set the agenda, conduct thorough discovery, ask compelling questions, and highlight outcomes. It's time to inject new life into your sales conversations and witness your business soar to unprecedented heights. Get out there and make it happen!Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.2023-09-1947 min
The Master Your Business Podcast37. The Art of Being Unforgettable: Crafting a Standout Brand IdentitySend us a textCrafting an unforgettable brand identity goes beyond being unique—it's about being authentically you and consistently delivering on your brand promise. Follow these 4 tips and you'll leave a lasting impression on your audience. Remember, consistency and authenticity are key to building a standout brand that resonates with your ideal clients. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[0:00] Intro[01:40] Why You Should Care More About Branding...2023-09-1212 min
The Master Your Business Podcast36. Designing Delight - The Ergonomic Path to Happy Clients With Niamh PentonySend us a textIn the quest for a fulfilling and productive work life, it's crucial to prioritise your well-being and create a workspace that supports your needs. In doing so, you can enhance our productivity and overall satisfaction. Investing in your well-being benefits you personally and positively impacts your client and colleague interactions. Yup, and your bottom line. So embrace these principles and design a workspace that empowers you to thrive and achieve your goals.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode...2023-09-0554 min
The Master Your Business Podcast35. The Anatomy of a Successful Sales Funnel for Professional Service ProvidersSend us a textBuilding a successful sales funnel requires careful planning and flawless execution. It’s a fantastic way to attract and convert your ideal clients. Sales funnels work tirelessly, allowing you to scale your business even when you're not actively promoting it. Embrace these strategies in episode 35 and watch your sales funnel become a powerful tool on your journey towards business success.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[0:00] Intro[03:20] The Pe...2023-08-2926 min
The Master Your Business Podcast34. Leveraging LinkedIn to Interrupt, Connect and Win Big-Name Brands With Trevor LewisSend us a textUnlock the power of LinkedIn in Episode 34 of The Master Your Business Podcast hosted by Deirdre Martin. Guest, Trevor Lewis, shares insights and strategies to maximise your presence, connect with your target audience, and drive meaningful engagement. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode here.Timestamps:[00:00] Intro[07:58] How to Leverage LinkedIn To Attract New Customers[11:51] Why You Need To Humanise Your...2023-08-2248 min
The Master Your Business Podcast33. Customer Journeys: The Secret To Loyalty, Love, & Lucrative BusinessSend us a textIn Episode 33, discover the absolute oomph of mapping out your customer journey and gain invaluable insights into each phase to maximise your success and customer satisfaction. This is SO important and overlooked by many businesses. Don’t be one of them, get ahead of the game!Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode here.Timestamps:[0:00] Intro[01:22] Why Mapping Out Your Customer Journey is Crucial[02:32] How to Grab Your Cu...2023-08-1519 min
The Master Your Business Podcast32. Less Is More: Why Every Business Needs a Simplicity Strategy with Sarah LeatherSend us a textWe’ve all heard it. Less is more. Simple is best. But that’s easier said than done - especially when it comes to running a business - or so I thought! In episode 32 I had the pleasure of chatting with simplicity strategist and business mentor, Sarah Leather, as she reveals the magic of keeping things simple and how it can revolutionise your business. Prioritising your efforts and strategically allocating resources becomes a breeze when you understand this simple principle: When you nurture the vital few...2023-08-0850 min
The Master Your Business Podcast31. From Scroll to Success Unveiling the Ultimate Lead Magnets to Succeed on Social MediaSend us a text[00:00] Intro[03:34] 10 Lead Magnet Ideas That Will Score You Leads[07:28] 5 Strategies To Drive Leads To Your Business[09:49] The Best Way To Draw A Crowd Online[11:19] Want To Gain Trust? Use Social Proof[12:27] It's All In The NameWhether you've experienced dry spells or struggled with the intangible nature of your offerings, this episode is here to guide you, providing 10 unique lead magnet ideas and...2023-08-0115 min
The Master Your Business Podcast30. Building Credibility: How Books Boost Your Brand with Susan CrossmanSend us a textSo, you've got something special to share with the world, huh? It's not always easy figuring out how to unleash your brilliance in a book and make an impact. In episode 30 of The Master Your Business Podcast, we dig into the nitty-gritty of starting your writing journey. Trust me…… this is an absolute page-turner (or page-scroller as the case may be!). I’m joined by the incredible Susan Crossman who's here to guide you on your journey from entrepreneur to author extraordinaire. Enhance your l...2023-07-2551 min
The Master Your Business Podcast29. The 7 Wonders Of StoryBrandSend us a text[00:00] Intro[02:48] What Exactly Is a StoryBrand Framework?[03:52] The Seven Wonders of StoryBrand - Create An Unforgettable Marketing Narrative[09:40] How Highlighting Potential Failures Can Help Your Customer Excel[11:36] 5 Ways To Implement The StoryBrand Framework In Your Marketing[13:57] How To Take The StoryBrand Assessment For Your Digital Marketing Think about every time you sit down to write some content, be it for social media, your website, a blog, a presentation, or e...2023-07-1818 min
The Master Your Business Podcast28. Trademark Secrets with Peter MacLachlanSend us a text[00:00] Intro[01:29] So what exactly is Intellectual Property?[09:35] What are the 3 main benefits of having this protection?[12:37] Step-by-step process of getting your trademark registered[35:55] Can you use ™ without a registered trademark?[38:43] The most important thing to remember when it comes to patentsEpisode 28 of The Master Your Business podcast will guide you into the fascinating world of trademark protection and why it's a big deal for businesses, an...2023-07-1143 min
The Master Your Business Podcast27. Amplify Your Marketing With Customer CentricitySend us a textTimestamps:[00:00] Intro[01:38] What Is Customer Centricity?[03:13] How To Market Your Business In A Customer-Centric Way[04:29] How To Personalise Your Marketing For A Memorable Customer Experience[06:32] Do This To Unlock The Secrets To Lasting LoyaltyIn today's cutthroat business world, customer-centricity is the key to success. By putting your customers' needs, preferences, and values front and centre, you can create marketing strategies that really hit home and keep them coming back for more.2023-07-0410 min
The Master Your Business Podcast26. McProfits - Multiplying Your Business and Profits When One Successful Business Is No Longer Enough with Tom DuForeSend us a textReady to get your franchise knowledge on and discover what's really behind those giant golden arches? If you're like me, when someone says "franchise," you immediately think of McDonald's and their unmistakable golden M., but there's so much more to it than fast food! On Episode 26, the Founder & CEO of Big Sky Franchise Team, Tom DuFore, is here to give us insights into all things franchising. During our discussion, Tom breaks down franchising into three components and provides valuable insights into determining if a business is franchisable. We...2023-06-2742 min
The Master Your Business Podcast25. 5 Website Mistakes You Can’t Afford to MakeSend us a textYour website is like your digital shopfront - it's often the first thing people see when trying to learn more about your business. And just as you would want to leave a good first impression with a potential client in person, you also want to leave a good impression online.A well-designed website can help build trust with your target audience, establish your credibility, and ultimately drive conversions. However, many businesses make common website mistakes that can sabotage their online presence and turn off potential customers.2023-06-2014 min
The Master Your Business Podcast24. Pay to Play - Using Paid Media to Catapult Your Brand From Zero to Hero with Youssef AliSend us a textAre your marketing campaigns as effective as yelling at a brick wall? Well, it's time to consider the power of paid media! Aka - paid ads. By investing in paid advertising, you can catapult your brand from zero to hero and reach a wider audience. To learn precisely how to do this, in episode 24 of The Master Your Business Podcast, I speak to Youssef Ali. Youssef is a creative director by trade with more than 15 years of professional experience in the digital agency...2023-06-1343 min
The Master Your Business Podcast23. The Customer Experience Bootcamp: Get Your Team in Shape or Watch Them FailSend us a textSoft skills are so crucial in today's digital age of business. Without the necessary skills, your company's reputation could take a hit. It's vital to recognise the gaps in your team's abilities and give them the training they need to improve. Warren Buffett was spot on when he said it takes 20 years to build a reputation and only five minutes to ruin it. Yikes! That's why, in episode 23 of The Master Your Business Podcast, I explore three tips in-depth to help train your...2023-06-0111 min
The Master Your Business Podcast22. How Complainers Are the Unsung Heroes of Business Success With Karl SandlandSend us a textComplaints can be a real pain in the……. business.Episode 22 of The Master Your Business Podcast tackles one of the biggest challenges for any business owner: customer complaints. I know - they can be a bummer, but would you believe me if I told you they also present an opportunity to improve your services and keep your customers happy? But don’t just take my word for it. Today, we're joined by the one and only Karl Sandland, who will teach us how to turn those pesky complaints into opportunities for growth an...2023-05-3019 min
The Master Your Business Podcast21. Why LEAN should be LEAN-ERSend us a textYou're probably familiar with lean methodology - it's all about being efficient, cutting waste, and getting the most out of your resources. But did you know that there are two crucial elements missing from lean project management principles?In episode 21 of The Master Your Business Podcast, we delve into how you can make lean, lean-er by building empathy and strong relationships with your customers and team members.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:https://www.deirdremartin.ie...2023-05-2315 min
The Master Your Business Podcast20. Decision-Making for the Indecisive So You Blow Your Time and Money on All the Right Things with Gregorio UglioniSend us a textAutomating things that are not working will save you time but cause problems in the long run. As a small business owner or solopreneur, you know how important it is to provide a great customer experience. After all, happy customers are the lifeblood of your business. In today's fast-paced digital world, automating certain business processes has become the norm, providing time and cost savings while enhancing customer experiences. However, not all processes are worth automating. That's why it's important to understand which processes should be automated and which ones shouldn't. Discover m...2023-05-1642 min
The Master Your Business Podcast19. Praise, Please. Score Stellar Customer Testimonials Without Sounding DesperateSend us a textTestimonials can work wonders for your business. They're like the glowing badge of honour that separates you from the pack, but how do you get them without sounding pushy or desperate? Well, read on because I've got you covered with eight practical tips to help you score stellar customer testimonials.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:https://www.deirdremartin.ie/blog/how-to-get-great-customer-testimonials-without-being-pushy2023-05-0911 min
The Master Your Business Podcast18. How to Schmooze Publications and Podcasts for Fun and Profit with Claire MasonSend us a textHow are some people always in the media? Or on other people's podcasts or in the newspaper or tv or radio or in all the places?!In episode 18 of The Master Your Business Podcast, the self-proclaimed queen of Thought Leadership Publicity Claire Mason is here. We explore the importance of publicity and how it can help you feature your business in publications and podcasts to increase your revenue.Claire works with CEOs, founders, and business professionals to translate their vision into globally recognised thought leadership so they can...2023-05-0234 min
The Master Your Business Podcast17. Social Media Shortcuts: 3 Plug-And-Play Frameworks to Make You Look Like a Pro (Even if You’re Not)Send us a textCrafting content that stands out and captures your audience's attention in the sea of digital distractions is no small feat. Don't fret just yet! In this episode of the Master Your Business Podcast, I’m spilling the secrets to captivating your audience. Prepare to dive into three game-changing frameworks that'll elevate your content from meh to unmissable. Ready to make your mark? Let's hook that audience!Enhance your listening experience with our detailed show notes, featuring bonus resources such as access to Deirdre's ChatGPT short training video, additional insi...2023-04-2512 min
The Master Your Business Podcast16. CEO Sorcery: Conjuring Success With 6 Businesses, Employee Enchantment, and Branding Voodoo with SweySend us a textSwadhin, also known as Swey, is a creative visionary actively weaving spaces for creatives like her, through different techniques, guiding them to lead more abundant lives in all aspects.In this episode, we chat about the methods she uses to manage her 6 businesses with ease, the significance of effective employee integrations and how the right branding and correct messaging can lead to success. To thrive in today's competitive market, you need the right partners by your side. From shifting your mindset to leveraging your network, you'll discover the key steps to...2023-04-1846 min
The Master Your Business Podcast15. Social Media Therapy: How to Cure Your Marketing Woes and Stop Screaming Into the VoidSend us a textWe've all been there, trying to make our social media presence shine, only to feel like we're screaming into the void. If you're someone who spends countless hours trying to make your social media presence shine, and you're feeling like you're not getting any traction, do not fret! Listen to Episode 15 of The Master Your Business Podcast to build a strong social media presence that will benefit your business in the long term. With time, effort, and patience, you can turn your social media silence into a symphony o...2023-04-1119 min
The Master Your Business Podcast14. How to Create Brand Photos That Speak Volumes with Photographer Eva BlakeSend us a textOn episode 14 of The Master Your Business Podcast, we welcome talented brand photographer Eva Blake to discuss the power of storytelling through personal brand photography. Eva shares her expertise in creating authentic and emotionally compelling images that increase brand recognition and trust. With her marketing background, Eva provides valuable tips on creating a consistent and coherent brand image across all platforms. Whether you're an aspiring photographer or a business owner looking to improve your brand image, don't miss out on Eva's top tricks and techniques for creating fresh and eye-catching images t...2023-04-0435 min
The Master Your Business Podcast13. The Rise of The Machines: How Chat GPT Can Help You Create ContentSend us a textIn this episode of the Master Your Business podcast, host Deirdre Martin explores the use of AI (ChatGPT in particular) in content creation and how it can benefit entrepreneurs with busy schedules. By inputting basic information about your business and target audience, ChatGPT can create content quickly and efficiently, saving entrepreneurs time and energy.Deirdre highlights the advantages of using ChatGPT, including keeping up with industry trends and saving money on outsourcing. This episode provides valuable insights for entrepreneurs seeking a simple, efficient, and cost-effective way to enhance their content creation.2023-03-2811 min
The Master Your Business Podcast12. Small Business, Big CX Impact with Women in CX Founder, Clare MuscuttSend us a textI am excited to have Clare Muscutt, a seasoned business coach, author, and speaker with over 20 years of experience in leadership roles, as our guest in episode 12. She's also the founder of women in CX, an all-female startup team that created the first online community for women in customer experience.In this episode, we'll dive into the world of CX and explore the importance of delivering exceptional customer experience for your business to succeed. Clare will be sharing her valuable insights, and we'll be discussing her experience as a solopreneur and...2023-03-2129 min
The Master Your Business Podcast11. 5 Simple Steps to Create an Effective Marketing StrategySend us a textMarketing is an essential aspect of every business. It is what draws customers in and makes them want to purchase your products or services. But creating an effective marketing strategy can be overwhelming, especially for small business owners who may not have much experience in this area. In episode 11 of The Master Your Business Podcast, I will cover the five essential steps you need to create an effective marketing strategy that will help you attract and retain customers.Enhance your listening experience with our detailed show notes, featuring bonus...2023-03-1411 min
The Master Your Business Podcast10. How to Read People Like a Pro With Facial Analysis Expert Joseph McGuireSend us a textJoseph McGuire is the founder of Clear Sight Communications, a business that uses a unique and ancient Chinese tradition of reading people's faces to reveal their personalities, behaviours, communication styles, and more. In episode 10 of the Master Your Business Podcast, we cover various topics including tips for business owners on how to close a sale, how to present solutions both in person and virtually that address the customer's specific challenges, how to divorce a customer with ease and how to pay attention to your customer's body language and tone of voice which will...2023-03-0735 min
The Master Your Business Podcast9. How to Differentiate Your Business and Create a Competitive AdvantageSend us a textAs a business owner focused on success, you're already aware of the intense competition in your field and the need to distinguish yourself from the rest. The solution lies in brand positioning. Brand positioning involves differentiating your products, services, and programs in the eyes of your ideal clients. When you do this you’ll gain a competitive edge that enables your business to thrive in any market. Listen now to explore six effective ways you can use brand positioning to create a competitive advantage.Enhance your listening experience with our detailed sh...2023-02-2806 min
The Master Your Business Podcast8. The Ins and Outs of Customer Insights with Simone WilsonSend us a textIn this episode, we explore the critical subject of customer insights and customer experience. If you want to succeed in business, understanding what your customers think, feel, say, and do regarding your brand is essential.To guide us through this essential discussion, we are joined by Simone Wilson, an insights leader with over two decades of experience working for top global companies like Nielsen, Ipsos, and HSBC Canada. Simone shares her wealth of knowledge and expertise in customer insights, and together, we delve into the importance of customer-centricity, the role of...2023-02-2133 min
The Master Your Business Podcast7. Elevating Your Brand Through Brand Marketing and Brand AwarenessSend us a textAs a successful business owner, it is crucial to have a strong brand presence. However, not everyone understands the difference between brand marketing and brand awareness strategies. In today's episode of the "Master Your Business" podcast, we look closely at these two important concepts to help elevate your brand.By understanding the difference between brand marketing and brand awareness strategies, you can develop powerful techniques to elevate your company in the marketplace. Consistency is key! Stay focused on delivering quality content that speaks directly to your ideal clients, and combining both...2023-02-1306 min
The Master Your Business Podcast2. Why Customer Matters no matter what with Melissa MooreSend us a textDoes word of mouth increase sales? How do loyal customers create business longevity? Is the customer really always right?Melissa Moore, otherwise known as The Retail Advisor, shares her knowledge on all of the above and more on episode 2 of the Master Your Business Podcast.Lisa launched ‘The Retail Advisor’ consultancy to empower retailers to reach their potential through sales growth, process implementation and excellence in customer experience while ensuring that the customer is at the heart of everything retail stores do.This episode is packed with prac...2023-02-0733 min
The Master Your Business Podcast6. How to Make Sure Your Brand Doesn’t Blend in With Stephen HouraghanSend us a textIn this episode, we delve deep into all things branding! The importance of a brand strategy, brand identity, your audience and much more with Stephen Houraghan. Stephen is a brand strategist, consultant, the CEO and Founder of Brand Master Academy and the host of The Brand Master Podcast. Stephen has helped tens of thousands of students and followers to transform their businesses and multiply their revenues by leveraging the brand strategy systems, processes, and tools he provides through his teaching and programs.Enhance your listening experience with our detailed s...2023-02-0745 min
The Master Your Business Podcast5. Brand Strategy the BS You’ll Want in Your BusinessSend us a textPeople don’t just buy from brands just because they have the best programmes products or services. They buy from brands that they can see value in, that simply give them what they need and that are easy to do business with. Not having a defined brand strategy can lead to many businesses wasting a substantial amount of money on marketing as they're unable to communicate their purpose effectively. But a successful brand strategy will lead to your current and potential customers having a positive perception of your brand, employees, products and services. 2023-02-0719 min
The Master Your Business Podcast4. Why Confidence Is More Important Than Competence to Master Your Business With Lisa FoxSend us a textIn today's episode of the Master Your Business Podcast, the mighty Lisa Fox (who is in the business of confidence coaching) shares her tips on how you can become your best self in order to succeed in both business and life. Lisa helps ambitious women be, do and have everything they want…without any guilt!This episode has a feel-good factor and that boost of motivation you may need after listening. It will teach you that confidence is more important than competence in order to succeed. And there is no one be...2023-02-0752 min
The Master Your Business Podcast3. How Niching Helps You Become Your Industry’s Go to Thought LeaderSend us a textThere is a lot of talk lately about how important it is to cater to a particular niche within your industry. What if I told you that by doing this, you will have significantly more insights into the opportunities to understand the strengths and weaknesses of that particular sector, leading to more success and income for your business?When people are looking for a specific solution to their problem, or when they're seeking a specific industry expert to help them get from where they are now to where they want to...2023-02-0721 min
The Master Your Business Podcast1. 5 Steps to Leverage the Power of Customer Experience and Brand StrategySend us a textAs a business owner, your success is not an accident, it takes hard work, dedication and the right strategies to get your business off the ground and keep it running. Only entrepreneurs will spend 80 hours working for themselves before they'll spend 40 hours working for someone else.But In order to achieve this success, one of the most important strategies goes beyond your hard work and dedication. And that is customer experience. In my opinion, creating a successful business hinges on two elements, customer experience and brand strategy. In this episode, we...2023-02-0713 min
The Master Your Business PodcastThe Master Your Business Podcast TrailerSend us a textHow can I build my dream business with limited time and resources? How can I level up my growing business? How do I level up my marketing? How can I deliver next-level customer experiences? And the biggest question of all: is it even possible to build a dream business where I become a seven or eight-figure CEO? I'm Deirdre Martin, the host of the master your business podcast, which is a live workshop-style branding, marketing and customer experience podcast. And if you've been asking yourself any of those questions, this is...2023-01-2301 min
Business Transformation Pitch with The CX GoalkeeperBrand Experience with Deirdre MartinThe CX Goalkeeper had the great opportunity to interview Deirdre Martin LinkedIn Headline: Website & Marketing Strategies that actually work | Clarify your brand’s message | StoryBrand Certified Guide | Customer Experience Coach/Trainer | EQ Certified | Sales & Performance Coach| Best-Selling Author Highlights: 00:00 Game Start 00:33 Deirdre's introduction 01:21 Deirdre's values 03:04 Banding definition 07:13 Why is branding so important? 12:24 Preferred examples 19:24 Where to start 21:34 what was the impact of COVID-19 to branding? 24:04 which are the biggest mistakes that companies are doing in relation to br...2022-12-0532 min
What's Important To You?#27 What's Important To Deirdre MartinMany companies grow rapidly because their directors are excellent at what they do, but they reach a point when they outgrow their brand, marketing, and customer experiences, which impacts profitability and sales.Today's guest knows that most small business owners want to build a successful business whose reputation precedes them and where the sales and growth look after themselves. To do that, they need a unique brand strategy, a story that sells and customer experiences so amazing that their clients become raving fans.The problem is that most company directors are not...2022-11-1749 minSecurity Cryptography WhateverMatrix with Martin Albrecht and Dan JonesNo not the movie: the secure group messaging protocol! Or rather all the bugs and vulns that a team of researchers found when trying to formalize said protocol. Martin Albrecht and Dan Jones joined us to walk us through "Practically-exploitable CryptographicVulnerabilities in Matrix".Transcript:https://securitycryptographywhatever.com/2022/11/02/Matrix-with-Martin-Albrecht-Dan-Jones/Links: https://nebuchadnezzar-megolm.github.io/static/paper.pdfhttps://nebuchadnezzar-megolm.github.ioSignal Private Group system: https://eprint.iacr.org/2019/1416.pdfhttps://signal.org/blog/signal-private-group-system/https://spec.matrix.org/latest/WhatsApp Security Whitepaper: https://www.whatsapp.com/security/WhatsApp-Security-Whitepaper.pdfhttps://www.u...2022-11-021h 06
Irish Stew PodcastS4E9: Deirdre Ryan - Olympian raising the bar for Irish foodOur 49th episode features one of our most global of guests–Deirdre Ryan, a world class athlete who competed for Ireland on the global stage and who is now raising the bar for Irish food.Born in County Dublin, Deirdre studied business and Italian, then worked, studied and trained in Milan. To train and work in Germany, she learned to speak German and she’d go on to work in Belgium, Switzerland, and the UK before returning to Ireland full time. Along the way, she soared to new heights rolling backwards over the high jump bar...2022-10-171h 00
Think Business with TylerYou Can’t Predict the Future, But You Can Prepare for It - Deirdre TshienHi everyone, thanks for listening to this week’s episode of the Think Business With Tyler podcast show.Our guest is Deirdre Tshien.Deirdre is an entrepreneur, a podcast host, and a strategist for online businesses.During her eight-year-long entrepreneurial journey, she’s had many successes but failures too. Now, Deirdre is committed to helping other entrepreneurs scale their businesses to multiple- 6 and 7 figures.Not only does she help them through coaching sessions, but she’s also a proud Co-Founder and CEO of Capsho, software that helps entrepreneurs with content creation.D...2022-04-0441 min