Shows
Founded in Transcreation 💫Why Brands Need Creative Translation Solutions | S3 E1In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more:
How Belinda went on to position herself as a Marketing Translator
How transcreation or creative translation differs from regular localization services
Why should a SaaS, e-commerce or any other brand consider hiring a transcreation specialist
What are the benefits in terms of reputation and profits for global brands
What are some creative challenges in German Marketing Localization and Transcreation?
ABOUT THE GUEST
Belinda Grace Fischer is a Marketing Translator for English (US, UK) ⟷ German & Co...2023-03-2741 min
The ProZ.com Translation and Interpreting Podcast55. Branding for Translators featuring Delfina Morganti-HernándezPaul talks with content creator and transcreator Delfina Morganti-Hernández about the importance of branding for freelance translators. They discuss individual vs. company brands, who needs a brand, and the power of branding for translators and interpreters.
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Send in a voice message: https://podcasters.spotify.com/pod/show/proz/message2022-05-0327 min
Founded in Transcreation 💫S2 E5 | Csaba Bán: A Technical Translator's Journey to Transcreation“I receive 5 to 10 transcreation jobs per month. They are small, but they are quite wide-ranged in terms of brands and the type of texts that need to be transcreated. Sometimes it’s two-word taglines with 20 pages I have to read before I provide at least three different versions into Hungarian plus the back-translations.” —Csaba Bán | BP Translation Conferences • English-Hungarian Technical Translator & Transcreator
Csaba Bán (Budapest, Hungary) is one of those translators with a thirst for innovation. He first started out as a Business and Finance English-Hungarian translator, then he shifted to technical manual translation services. Having won h...2022-03-2242 min
Founded in Transcreation 💫S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative RevisionWhat does it feel like to translate without the source text? And what's in it for brands? This episode delves into a ground-breaking approach to #localization—Creative Revision with Monolingual #Copywriting, a language solution somewhere between #transcreation and copywriting that helps increase user engagement in the realms of website and #software localization.
Join me to explore these topics:
💡 A recap of LSP Vistatec's webinar on “Translating without the Source Text: A Hybrid Approach between Localization and Copywriting”
💡 The behind-the-scenes details of a Monolingual Copywriting project I've worked on lately, for a digital marketing brand
...2021-11-2418 min
Founded in Transcreation 💫S2 E3 | The Challenges of Transcreation + LinkedIn Video Tips for Freelancers, ft. Sylwia BiczykIn this episode of Founded in Transcreation, I interview Polish Business Translator Sylwia Biczyk to discuss:
💡 How she chose her areas of specialization as a freelance translator
💡 What it's like for her to consistently create content on LinkedIn
💡 Video-based content creation tips you can borrow and start using today
💡 The differences between translation and transcreation
💡 Some real-life customer stories where her work as a transcreator was critical
💡 The challenges of explaining what we transcreators do to a client
💡 The cultural challenges behind transcreation as a service
💡 And...2021-11-1831 min
TranslaStars - PodcastEpisode 49. The Secrets of Marketing and Transcreation with Delfina MorgantiWhat's the main difference between translation and transcreation? Do you need marketing experience to succeed as a transcreator? How can you improve your transcreation skills without breaking the bank?In this episode, Delfina Morganti Hernández, storytelling specialist, copywriter, and renowned EN>ES (LATAM) transcreator, provides some fresh insights into the transcreation sector and explains why devoting more time to hobbies is an absolute must for all language creatives.
You can also watch the interview on our site: https://www.translastars.com/course/marketing-transcreation2021-10-2835 min
Founded in Transcreation 💫S2 E2 | Seth Godin's “This Is Marketing”: A Discussion with Nathan Bennett“If you’re not making a change, you are not doing marketing. You’re just wasting time and money.” • “Marketing is something we do FOR people. The purpose of marketing isn’t to sell your stuff. It’s to help your people get where they want to go.” One of Seth Godin's major works, This Is Marketing is a book about authenticity. It’s a highly inspiring book—it’s truthful and it inspires you to use marketing for good. On this episode of Founded in Transcreation, writer Nathan Bennett joins me to discuss a few topics of interest to transcreators, copywr...2021-05-2559 min
Founded in Transcreation 💫S2 E1 | Marketing in 2021 and beyond: An interview with Adrian Cohn, Head of Marketing at Smartling🔥 This episode includes a surprise giveaway, DON'T miss it!😉
Adrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategy😍
On EPISODE 1 of SEASON 2, you'll discover👇
✅ What is marketing and how it is different from branding, according to my expert guest Adrian Cohn
✅ How brands can adopt a more human-centric approach to connect with their audiences
✅ Marketing trends in the digital era for both, companies and personal brands, in 2021 and beyond
✅ Adrian Cohn's personal journey from Operations Manager t...2021-02-0635 min
Founded in Transcreation 💫S1 E5 |🎵Song Transcreation: Connecting the DotsON EPISODE 5 of Founded in Transcreation, you'll learn👇
🎵The story behind my song translation—or, rather, song transcreation—hobby.
🎵How, as Steve Jobs would put it, 'You can only connect the dots looking backwards.'
🎵Ideas on how your hobby may turn into your next project, opportunity or niche in the localization market.
If you'd rather read the story, please visit my article Translating Songs: The Awakening of Babel in Me
If you're a translator, a musician, or are simply interested in creativity, storytelling and the arts, you'll love this episode😊2021-01-3127 min
Clever Hybrids with GabyV10. Transcreation and HumanizationDelfina Morganti Hernandez inspires creativity and boldness as she discusses transcreation, color, consistency, and connecting with your market audience.
Learning a new language? Listen to Delfina’s tips like channeling your inner child, forgiving your future mistakes, and going “just a little bit crazy”!
For more information or to read the episode transcript go to https://cleverhybrids.com
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Send in a voice message: https://anchor.fm/cleverhybrids/message2020-08-2027 min
Clever Hybrids with GabyVS1E10. Transcreation and Humanization | Delfina Morganti Hernandez | Polyglot ArgentineDelfina Morganti Hernandez inspires creativity and boldness as she discusses transcreation, color, consistency, and connecting with your market audience.Learning a new language? Listen to Delfina’s tips like channeling your inner child, forgiving your future mistakes, and going “just a little bit crazy”! Contact Delfina on LinkedIn, Instagram, and TwitterCheck out her websiteListen to her podcast about transcreation Follow Clever Hybrids on Social Media!LinkedIn, Instagram, Twitter, YouTube Go to our website: cleverhybrids.comOr...2020-08-2027 min
Founded in Transcreation 💫S1 E4 P2 | Transcreations of Oreo's Wonderfilled campaign—A discussion—and sing-along session—with Natali Lekka👋Welcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATION💫, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled" (You'll love it! Or... hate it, but one thing is certain—you won't be able to ignore it. Here's the source message for you to get an aural and visual... idea: https://www.youtube.com/watch?v=CHjLnWDI4BI).
💡Apart from deconstructing existing transcreations, we use some back-translations from Greek and Spanish LATAM into English, attempt to transcreate "Wonderfilled" into Spanish (ho...2020-08-1537 min
Founded in Transcreation 💫S1 E4 P1 | 😎Transcreation, copywriting and content writing with Natali Lekka💡In this episode of FOUNDED IN TRANSCREATION💫, Greek transcreator Natali Lekka answers how she started working as a transcreator and whether she enjoys it more than other activities in the language industry and why.
💡Natali clearly defines transcreation, copywriting and content writing as three different things, and provides some key examples from experience.
💡Also, she shares her view on why the term “transcreation” is mainly used as a borrowing from English in Greek and tells us more about her experience transcreating for brands from an array of industries.
💬Together, we reflect on the importance of using...2020-07-1934 min
Founded in Transcreation 💫S1 E3 | 😶What if the original is a translation? | 💡Thoughts on 'the original', as inspired by Michael Cunningham💡“When I started working with translators, I couldn’t help noticing that many of the problems that vexed them -- questions of nuance, resonance and tone, as well as the rhythms of the sentences themselves -- were familiar to me. I’d worried over the same things when I wrote the book in the first place. It dawned on me, gradually, that I was a translator, too. I had taken the raw material of the book in question and translated it into language,” wrote Michael Cunningham, the American writer and author of “The Hours”, in 2004 (A hero found in translation, Lo...2020-07-0830 min
Founded in Transcreation 💫S1 E2 P2 | 😱Making the impossible possible: Nike's👟 slogan "Just do it" gets transcreated into German and Spanish🙆😃Welcome to PART 2 of EPISODE 2 of FOUNDED IN TRANSCREATION💫! In the last part of this episode, we're delving into the story of Nike👟 and, more specifically, into how and when Nike's most iconic slogan, "Just do it", was born, you'll never guess!👀
Moreover, since my co-host for this episode is Eva Katernberg, a German localization specialist based in France, we go step by step through our creative processes to come up with potential "translations" (erm, rather, transcreations) of Nike's "Just do it" into German and Spanish for Argentina and Spain, something which may seem impossible at first sight, given...2020-06-2845 min
Founded in Transcreation 💫S1 E2 P1 | 🙋Eva Katernberg on transcreation techniques and her career move into localizationWelcome to the second episode of FOUNDED IN TRANSCREATION💫, the first ever podcast on transcreation as a service, where we delve into how brands cross borders with their creative communications😍
I am Delfina Morganti Hernández, a seasoned English into Spanish for Latin America and Argentina transcreator, marketer and copywriter, and today I am introducing my translator and transcreator colleague Eva Katernberg, a German localization specialist based in France with a diverse educational and professional career ranging from (business) journalism, communications and project management to UX.
In this first part of episode 2, I interview Eva to lear...2020-06-1547 min
Founded in Transcreation 💫S1 E1 | What is transcreation👀? What are some interesting examples? | Coca-Cola Is It😃Welcome to the first episode of FOUNDED IN TRANSCREATION💫, the first ever podcast on transcreation as a service, where we'll delve into how brands cross borders with their creative communications😱
In this episode, we'll define transcreation in connection with how brands can make the most of going a step further than translation as part of their marketing strategy, in order to resonate with locals and elicit the same emotions, associations and conduct as their source message does in its culture of origin.
Additionally—and here's the most exciting bit—, we'll delve into how Coca-Cola✨ transcreated into Spanish (A...2020-06-0415 min
GeneristasFeminismo en traducciónHoy debatimos el feminismo en traducción en diferentes areas de especialización como el derecho, la publicidad, la medicina y la salud de la mujer.
Participan de este debate las traductoras Verónica Manzanares, Ariadna Tagliorette, Julieta Raimondo y Delfina Morganti Hernández.
Julieta: https://languageservicesba.com
Delfina: https://www.traduccionescreativas.com
Verónica: https://www.purpleaudiovisualtranslations.com
Ariadna: https://ariadnatranslations.com
2020-05-011h 42
Traductoras, al Aire!Traductores, al Aire! - 21 de marzo de 2019 (164)Conversamos con las colegas Eliana Müller y Delfina Morganti Hernández. Eliana nació en San Pablo, Brasil, y reside en Argentina hace más de 20 años. Cuenta cómo aprendió nuestro castellano y luego se recibió de traductora pública de idioma portugués. Ahora es matriculada en el Colegio de Traductores de la Ciudad de Buenos Aires y participa de la comisión de Labor Pericial.
A Delfina tal vez ya la conozcas por ser miembro de nuestro equipo, pero hoy participa en calidad de invitada (también) para conversar sobre aspectos de marketing para traductores. Como traductora y...2019-04-0451 minTraductoras, al Aire!Traductores, al Aire! - 21 de marzo de 2019 (164)Conversamos con las colegas Eliana Müller y Delfina Morganti Hernández. Eliana nació en San Pablo, Brasil, y reside en Argentina hace más de 20 años. Cuenta cómo aprendió nuestro castellano y luego se recibió de traductora pública de idioma portugués. Ahora es matriculada en el Colegio de Traductores de la Ciudad de Buenos Aires y participa de la comisión de Labor Pericial.
A Delfina tal vez ya la conozcas por ser miembro de nuestro equipo, pero hoy participa en calidad de invitada (también) para conversar sobre aspectos de marketing para traductores. Como traductora y...2019-04-0451 min
En Pantuflas36 - Transcreación - Delfina Morganti HernándezEn el episodio de hoy hablamos de traducción creativa o transcreación, un servicio que muchas de las grandes empresas solicitan cuando ven la necesidad de traducir su material publicitario. Este servicio es de suma importancia, dado que su éxito (o fracaso) repercute directamente sobre la imagen y el prestigio de la marca. Delfina Morganti Hernández, nuestra invitada de hoy, se especializa en esta rama de la traducción y ha encontrado en ella el espacio ideal para expresarse y canalizar toda su creatividad.
Delfina es traductora y redactora creativa, correctora e intérprete de inglés y español...2018-10-0849 min