Shows
Ecomm Marketing with the PitbullsCrafting Connection: The Ecommerce Journey of a Vegan Marshmallow Brand with Delisa Harper from Funky MelloDelisa Harper, co-founder of Funky Mello, dives deep into the heart of authentic brand building. Starting from an inspiration rooted in Austin, Texas, Delisa and her team have harnessed the value of genuine online community building to champion their unique apparel products."That's actually one competitive edge we have over the big businesses; we can have more of an intimate relationship.”Note: This episode originally aired on our YouTube channel on May 25, 2023.What we discussed: (00:06) The Introduction to Delisa Harper and Funky Mello's origins ...
2023-09-0726 min
The Startup CPG Podcast#91 Becoming the Willy Wonkas of Marshmallows with Funky Mello’s Delisa HarperAre you ready to hear from the world’s first and tastiest refrigerated, plant-based marshmallow creme? I have been full stop obsessed with Funky Mello since discovering them through the Shelfie Awards last year after they won and we did a short minisode with co-founder Delisa Harper last year (that I also recommend listening to) where I loved hearing more about their story. Today I’m so excited that we get a full episode with Delisa to dive into the world of Funky Mello. At Expo West, Delisa and Zach shared Funky Mello as a Backpack Brand at the Alle...
2023-05-1650 min
Startup To Scale83. Founders Story: Funky MelloZach and Delisa Harper created Funky Mello, a line of plant-based marshmallow creams. Join me as Zach and I discuss their founding story, building a company with your spouse, and launching in Sprouts.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
2023-01-0420 minThe Startup CPG Podcast#73 In-Store Demos 101: Building a Successful Demo Program (+ Funky Mello)Let’s talk demos! In-store demonstrations are an important tool in a CPG company toolbox, so we brought our favorite team of demo experts to help us navigate this topic: Bridget Aragon & David Heiser - Co-founders of Grassroots Demos. Grassroots Demos help brands boost sales and reach more customers by sampling their items in-stores. Shoppers get to taste items in a safe environment and give feedback, and brands get super valuable insights and support sell-through. Listen in as David and Bridget share about:- The critical components to a successful demo- How to hire and...
2022-12-131h 14