Shows
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Art and Science of Account-Based MarketingMarketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma.In episode 13 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Ankit Sharma, VP Marketing at Netcore Cloud. Join us as we delve into the dynamic world of ABM in the digital age, exploring the strategies, technologies, and best practices that are reshaping the way businesses engage with their most valuable accounts. Ankit Sharma shares his wealth of knowledge, offering unique insights into the evolving landscape of ABM and how it continues to dr...2023-09-2121 min
The Shift - A DemandFarm Original on Digital Key Account ManagementBuilding a Dynamic and Data-Driven Digital-First Sales MindsetIn episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of Digital Growth at Ebiquity Plc, as they explore how organizations can thrive in today's ever-changing business landscape by embracing digital transformation for sales success.Discover the power of data-driven strategies that fuel intelligent decision-making and strategic planning. Uncover insights into:Forging Data-Driven Brilliance: Get to the heart of sales success by leveraging clean and structured data. Uncover how data is the key to unlocking growth opportunities.Empowering Seamless Automation: Dive into the world of technology and automation...2023-08-1720 min
The Shift - A DemandFarm Original on Digital Key Account ManagementHow to Develop a Winning Digital-First Sales StrategyIn episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google.Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. In this podcast, you'll learn:The importance of balancing data and relationships in key account managementThe significance of empathy and change management in driving digital transformationHow to use technology to improve digital sellingHow to develop a digital-first sales strategy that engages customers and fuels revenue growthTune in to The Shift today!2023-07-1313 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Tejas Arur, Business Communication and Customer Engagement Strategist at Axtria Inc.Have you wondered how to engage specific high-value accounts effectively?In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm, interviews Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc., about the key principles and strategies behind account-based marketing in a digital age.They discuss the importance of personalized and targeted marketing strategies, the role of data analytics and AI in account-based marketing, and the need for synchronization between account-based marketing and account-based selling.Don't miss out on their unique perspective on:Are personalized and targeted marketing strategies vital in today's...2023-06-2333 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Sherrod Patching, VP CSM at GitlabMaximizing Customer Retention with Key Account ManagementLooking for valuable insights into growing your existing customer base?The Shift Podcast has got you covered!In episode #9 of The Shift Podcast Dr. Karthik Nagendra speaks to Sherrod Patching, VP CSM at Gitlab to delve into customer retention trends, strategies, challenges, and much more. Learn how to leverage customer success and account management teams to drive growth. In this podcast, you’ll get to:Understand emerging trends in customer successAlign product features with customers’ top-level business objectivesAddress challenges in account planning and g...2023-06-0213 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Prasad Varahabhatla, Senior Director, Sales & Data Operations @PhilipsDigital transformation has become an essential element for businesses to remain competitive in today's ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sales performance. What has changed in the sales experience since the ability to integrate digital tools seamlessly into the sales process has improved? In episode #8 of The Shift Podcast on Digital Key Account Management, Prasad Varahabhatla (Senior Director, Sales & Data Operations at Philips) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into streamlining the sales experience in digital key account management. In...2023-05-0528 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Pavel Carballo, Director, Enterprise Sales Nordics @ DatabricksThe ability of a company to effectively manage and grow their strategic accounts directly impacts revenue generated from high-value customers. How does one manage key accounts and set up successful key account management processes?In episode #7 of The Shift Podcast on Digital Key Account Management, Pavel Carballo (Director, Enterprise Sales Nordics at Databricks) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into key account management success. In this episode of the Shift podcast series, Pavel shares his thoughts on measuring the success of key account management efforts including:1) Metrics t...2023-04-2024 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: James Manno, VP of Sales, Enterprise West @QualtricsAt a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has turned almost completely digital. How does one navigate such a time of economic uncertainty? In the sixth episode of The Shift Podcast on Digital Key Account Management, James Manno (VP of Sales, Enterprise West at Qualtrics) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss the changing digital B2B environment.James shared his thoughts on managing key customers during a time of economic slowdown including:The need f...2023-03-0223 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Andrew Collings, Head of Enterprise at GearsetWhen working with large businesses and going outbound, being deliberate about the planned approach provides structure to your organization's interactions. Recently B2B selling has almost completely turned digital. With ever-growing, larger buying groups in this digital age of B2B selling, what are some factors that go into it; challenges encountered and benefits gained? In the fifth episode of The Shift Podcast on Digital Key Account Management, Andrew Collings (Head of Enterprise at Gearset) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss adapting your organization to this changing, digital B2B environment.2022-12-1317 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Ethan Trifari, Director @CapTech Ventures, IncThe digital world is now more connected than ever to every action and transaction in our daily lives. In this new world, the priority for companies lies in creating and implementing a digital account strategy that can be utilized to grow.In the fourth episode of The Shift Podcast on Digital Key Account Management, Ethan Trifari, Director at CapTech Ventures, Inc and Karthik Nagendra, Chief Marketing Officer at DemandFarm discuss the importance of digital key account management in achieving the best customer relationship strategy.Ethan shared some of his key motivations for transitioning to digital...2022-11-2118 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management with Jennifer Smith Byers, VP Client Services at TaskUsThe world is more dynamic now than ever before, and no one knows this better than sales teams. The shift to digital selling has already happened, and having the right tools for that is key. In the third episode of The Shift Podcast on Digital Key Account Management, Jennifer Smith Byers, VP Client Services at TaskUs and Karthik Nagendra, Chief Marketing Officer at DemandFarm delve into TaskUs' transition journey to digital Key Account Management.Jennifer shared some true gems from TaskUs' transformational digital Key Account Management(KAM) journey 🤯💡 Shifting to the Digital Way of KAM is...2022-09-0621 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management: Liangbi David Shen, Head of Revenue Operations at Cambridge Mobile TelematicsAs Account Managers and Sales Leaders have to adapt quickly to evolving trends in Key Account Management, technological innovations come to the forefront as vital aspects in the Account Planning journey. Join Liangbi David Shen (Head of Revenue Operations at Cambridge Mobile Telematics) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) in the second episode of the Shift Podcast series, as they navigate the changing digital landscape of Key Account Management.David Shen shares real gems of Strategic Sales knowledge with us. And what can you learn from it? 💡 Sales business = Human-to-Human busin...2022-08-0916 min
The Shift - A DemandFarm Original on Digital Key Account ManagementThe Shift Podcast on Digital Key Account Management with Anees Merchant, EVP, Sales at Course 5iAs Key Account Management and Account Planning transition to a more digital environment, technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to adapt quickly to these changing trends. How do you enable yourself to manage future changes? What works and doesn't work in the transition to digital KAM? To answer these questions and more, DemandFarm is excited to announce the Shift Podcast series, where experts share their KAM experience. Join Anees Merchant - EVP, Sales at Course 5i, and Dr. Karthik Nagendra - CMO...2022-07-0721 min
SaasHoles "Rev Ops with an edge"Pronouns In The Workplace: Why Are They Necessary?Starza Thompson answers why it is important to have Pronouns in the workplace.
Starza is the VP of Marketing for Apploi, a recruiting, onboarding, and credential management software company. With more than 15 years’ experience in marketing with leadership roles across multiple industries from non-profit and wholesale distribution to fintech and healthcare, Starza has helped companies of all sizes increase revenue, strengthen their brand, and maximize product-market fit. She has won both national and company-wide awards for her marketing strategy and demand generation initiatives. Starza has a BA in Psychology and English from James Madison University and graduated in...2022-05-1953 min
SaasHoles "Rev Ops with an edge"The Importance of Onboarding and Sales Training
Dionne Mejer is the CEO and Founder of Inside Sales by Design. Inside Sales by Design was founded by Dionne in 2014 for those that want to build an Inside Sales team the right way the first time. Inside Sales by Design is also for those that want to transform their current team from order takers to sales gurus; from ho-hum to going out of their way to delight their customers and prospects. Dionne does this by creating and optimizing your Inside Sales Infrastructure™ and then onboarding and coaching your people to use and operate within this new...2022-05-1251 min
SaasHoles "Rev Ops with an edge"Milind Katti Co-founder & CEO of Demand FarmMilind Katti is the Co-founder & CEO of Demand Farm. Having practiced and evolved the ‘Farming Engine’ principle for over a decade, he established Demand Farm in 2016 and is passionate about delivering the best B2B key account management solutions to serve the needs of sales leaders and key account managers. Demand Farm is where he continues to build software products and solutions to make account planning effective and effortless.
https://www.demandfarm.com/
https://www.demandfarm.com/milind-katti
https://www.linkedin.com/in/milindkatti/
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