Shows
Kids Media Club PodcastKids Media Club x Precise TV - YT Series: YouTube and Kids MediaIn this special episode of the Kids Media Club Podcast, sponsored by Precise TV, we’re joined by Denis Crushell, Chief Commercial Officer of Precise TV to dive into their PARK report on YouTube viewing habits among UK kids and families. Hosts Andy, Emily, and Jo unpack key insights, including YouTube’s dominance as the #1 platform for kids and the influence children have on household purchasing decisions. Plus, don’t miss an exciting announcement about an upcoming live event you won’t want to miss! https://www.precise.tv/kidsmediaclubhttps://www.precise.tv/
2025-05-1535 min
The Playground PodcastMedia Strategies 2025: Generation Media & Precise TVOne of the most important components of any toy program inthis highly competitive and crowded market is a strategic media program. Given the proliferation of platforms, changes in demographics and emerging product categories, it can be a challenge.Well, listen in because I sat down during New York Toy Fairwith three people who are at the forefront of this changing market and whose track record of success is truly impressive. Lisa Morgan of Generation Media, Denis Crushell of Precise.TV, and I began a conversation at the Nuremberg Toy Fair on these topics...
2025-03-2728 min
Next in MediaAn Insider's Take On How YouTube Became A CTV ForceNext in Media spoke with former Google executive Denis Crushell, CCO of Precise.TV, about the early days of YouTube's ads and programming strategy, and how the company is doing surging into TV while fighting off TikTok.Takeaways:• YouTube's Growth and Evolution: Denis discussed YouTube's transformation from a platform for user-generated content to becoming a major player in TV watch time.• YouTube's Strategy for Ads and Monetization: In the early days, YouTube was cautious about ads, but over time, ads became integral. Skippable ads helped balance the experience for viewers, creators, and advertisers.
2024-09-1031 minThe Playground PodcastDenis Crushell: Maximizing Your Digital StrategyChris talks to Denis Crushell, chief commercial officer of London-Based Precise TV about his company, the power of contextual advertising for the current toy industry, and how to set your digital strategy to reach kids successfully.
2024-05-2231 min
Kids Media Club PodcastInsights on Creating and Marketing YouTube Content for KidsIn this episode of the Kids Media Club Podcast, hosts Emily and Andy interview Denis Crushell, the CCO of Precise Media. They discuss the misconception of simply "putting stuff" on YouTube, the reasons why YouTube remains THE popular platform for preschoolers, and how to connect with children aged six and above. As a seasoned executive with extensive experience in working with YouTube for kids, Denis shares valuable insights in this area. A must listen for anyone looking to learn more about creating and marketing on Youtube and beyond. You can download a report from Precise TV about...
2024-02-2045 min
Traffic SourcesThe Video Insiders Podcast Ep.51 - The Impact of YouTube ShortsYou are not imagining things, this is a new episode of VIP that is hitting your podcast feed! After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule. As we publish the first episode of this "reboot" the YouTube creator space is going through changes (when isn't it?) as YouTube Shorts is posing a real threat t...
2023-03-0127 min
Coffee For ScalersGrowing A $1bn Company In The Creator Economy - Aaron DeBevoise CEO of Spotter - Episode #8Growing A $1bn Company In The Creator Space - Aaron DeBevoise CEO of Spotter. Aaron talks to me about his journey in the creator economy space with Machinima, Stylehaul and Spotter.
2022-08-1642 min
Coffee For ScalersLeaving Google and Founding A Company - Jennifer Quigley-Jones CEO & Founder Of Digital Voices #7Jennifer Quigley-Jones CEO & Founder Of Digital Voices Jennifer talks to me about her journey in the online video space of working within Google, leaving Google and starting Digital Voices. Digital Voices, an award-winning global Influencer Marketing agency. They help brands drive global customer acquisition at scale through partnerships with content creators.
00:00 What is Digital Voices?
03:05 The Power Of TikTok.
04:55 What’s it like to leave Google and set up your own company?
11:11 Starting a business with £500.
12:52 The businesses most likely to succeed from entrepreneurs.
13:58 How Jenny didn’t think sh...
2022-05-0945 min
Coffee For ScalersStarting Tubular Labs And Raising Money In The Creator Economy - Rob Gabel Founder of Tubular Labs & Chief Strategy Officer Spotter #6Rob Gabel Founder of Tubular Labs talks about his journey in online video. He talks about rasiing money and the mindset you need for starting and scaling the business. It was a pleasure to have Rob on the podcast. If you like the episode, please share it with a friend. Thank you
2022-03-2742 min
Coffee For ScalersBen Jeffries, CEO Of Influencer Talks About Starting Influencer, Raising Money And Influencer Marketing #5In this episode Ben Jeffries talks about starting Influencer.com, dropping out of University and finding his co-founder Casper Lee. We talks about the journey of raising money and scaling the business over time. We also talk about how the Influencer market is changing from a creator and a brand perspective.
2022-01-1740 min
Coffee For ScalersThe Best Online Video Marketing Strategy - CEO of Wooshi #4In this episode I talk to Fergus Dyer Smith the CEO of Wooshi. He shares his knowledge of helping brands grow their online video marketing strategy and how best to scale production for online video.
2021-11-3035 min
Coffee For ScalersCo-CEO of Jungle Creation, Melissa Chapman Talks About Selling 51% In The Business at £30M #3In this episode, Melissa Champan talks about selling 51% of her business at £30 million pound valuation. She is the Co-CEO of Jungle Creations and talks about their journey at Jungle Creations.
2021-10-2344 min
Coffee For ScalersJim Louderback - How they scaled Vidcon to a 75,000 person ticket event! #2In this podcast I talk to Jim Louderback, GM and SVP of Vidcon. He talks about the importance of setting a vision for his teams and the importance of people to scale an organization. Vidcon reached a million people in the last year and has sold 75,000 tickets for it's main event. He talks about the dominance of YouTube and the emerging growth of TikTok. This episode is not to be missed! Tune in now.
2021-08-3134 min
Coffee For ScalersLee Wilcox, CEO of Electric House. How He Scaled His Online Video Business - #1Lee Wilcox, CEO of Electric House. How He Scaled His Online Video Business - Eps 1. Lee Wilcox, CEO and Co-Founder. How He Scaled His Business In Online Video - Episode 1. In this episode I talk to Lee about how he grew Electric House from initially him and two mates to 120 people and £6.5M in revenue. Enjoy the episode and make sure to subscribe
2021-08-0952 min
Coffee For ScalersCoffee For Scalers TrailerWe talk to online video leaders about how they scaled their businesses in this multi billion dollar industry.
2021-08-0800 min
Traffic SourcesThe Video Insiders Podcast Ep. 36 - YouTube Analysis on Views and CPMs During the PandemicWe’re on week 8 of lockdown and like many out there we’re dealing with cabin fever and anxiety of what’s happening but keeping-on in an effort to keep our minds busy and counting ourselves very lucky to be working. Taking a break from the interview show we decided to record a quick update on us and discuss how the pandemic affected YouTube monetization as well as Carlos’ insights that were used in Chris Stokel Walker’s article concerning ad rates fluctuations caused by advertisers cutting back during the pandemic. Show links! One Zero’s As Yo...
2020-06-0134 min
Traffic SourcesThe Video Insiders Podcast Ep. 34 - Tubular Trends with Denis CrushellWelcome to a new corona-times Video Insiders podcast episode. This week we welcome Denis Crushell to the show to talk trends and analytics. Denis is the international managing director at Tubular Labs stands head and shoulders above the competition in terms of web video analytics. Tubular Labs is a real-time video analytics platform that analyses the engagement across millions of online video viewers and tracks billions of videos across platforms like YouTube, Facebook, Instagram, Twitter, and TikTok. Similar to Google Analytics, Nielsen, ComScore, or BARB for the social video on the web. ...
2020-04-3054 min
How's Your Week Been? With Lee WilcoxHow to use Insights to inform your branded content - HYWB - Denis CrushellDennis Crushel is the International Managing Director for Tubular Labs, he’s also worked with Youtube and Google and has a fantastic knowledge of Branded Content
In 2018 more than 18 years of video was uploaded every single day, Tubular helps makes sense of all the numbers and statistics.
It’s not just about how many people are looking, it’s about where their from and how long they are watching for.It was a pleasure sitting down with Dennis and getting to understand the effects of the content we create on the real world.
If you...
2019-08-2854 min