Shows
The Action CatalystCLIP: Stand Out, Be KnownBrand leadership expert, author, and speaker Denise Lee Yohn explains the modern dynamics of branding and brand competition, and the need to be crystal clear on your brand, not just to customers, but internally.Hear Denise's full interview in Episode 84 of The Action Catalyst.
2025-01-0201 minThe Action CatalystREMASTERED: What Great Brands Do, with Denise Lee Yohn (Marketing, Branding, Business, Sales)Brand leadership expert, author, and speaker Denise Lee Yohn explains what it means to have "brand as business", why you’re ALWAYS representing not one, but two brands, and the importance of having an integrated approach.
2024-12-2413 min
UpNext with Tommy LeeBringing Our Faith Into Work with Denise Lee YohnIn this episode of UpNext with Tommy Lee, we talk with Brand Leadership Expert, Denise Lee Yohn. We explore the intersection of faith and work, discussing Denise's journey in establishing the Bay Area Center for Faith, Work, and Tech. We also delve into the evolution of the faith and work conversation, the importance of integrating faith into professional life, and the challenges and opportunities of navigating technology in a faith context.
For more information on our guest this week and their work, please check out the link below:
deniseleeyohn.com/
f...
2024-10-2943 min
The Polished PodcastEp 31: How Humility Makes Us Bold Leaders with Denise Lee YohnIn this episode of The Polished Podcast, host Jane Doerman sits down with Denise Lee Yohn to explore the theme of "Leading BOLDLY" through humility. Bold leadership is often mistaken for being loud or forceful, but Denise shares a refreshing perspective: true boldness is deeply rooted in humility and faith. Drawing from her extensive experience at tech giants like Google and Apple and her work with the Bay Area Center for Faith, Work, and Tech, Denise illustrates how embracing humility allows leaders to step up with courage when needed and step back to serve others. Throughout the...
2024-10-1651 minThe Polished PodcastEp 31: How Humility Makes Us Bold Leaders with Denise Lee YohnIn this episode of The Polished Podcast, host Jane Doerman sits down with Denise Lee Yohn to explore the theme of "Leading BOLDLY" through humility. Bold leadership is often mistaken for being loud or forceful, but Denise shares a refreshing perspective: true boldness is deeply rooted in humility and faith. Drawing from her extensive experience at tech giants like Google and Apple and her work with the Bay Area Center for Faith, Work, and Tech, Denise illustrates how embracing humility allows leaders to step up with courage when needed and step back to serve others. Throughout the...
2024-10-1651 min
The Polished PodcastBONUS SERIES: The BOLDLY Podcast E3: Be TransformedBOLDLY Podcast Episode 3: Be Transformed In the third and final episode of *The BOLDLY Podcast* mini-series, host Jane Doerman explores the powerful theme of transformation, asking listeners to consider how God can renew their minds, their work, and their lives. Joined by influential guests like Kat Armstrong, Denise Lee Yohn, Dr. Hannah Stolze, Tracy Mathews, and Jenn Jett Barrett, this episode dives deep into what it means to be transformed by faith and live boldly in every aspect of life. Kat Armstrong, co-founder of the Polished Network, opens the conversation by...
2024-10-1127 minThe Polished PodcastBONUS SERIES: The BOLDLY Podcast E3: Be TransformedBOLDLY Podcast Episode 3: Be Transformed In the third and final episode of *The BOLDLY Podcast* mini-series, host Jane Doerman explores the powerful theme of transformation, asking listeners to consider how God can renew their minds, their work, and their lives. Joined by influential guests like Kat Armstrong, Denise Lee Yohn, Dr. Hannah Stolze, Tracy Mathews, and Jenn Jett Barrett, this episode dives deep into what it means to be transformed by faith and live boldly in every aspect of life. Kat Armstrong, co-founder of the Polished Network, opens the conversation by...
2024-10-1127 min
My Blog » lowe4Read or Download EPub Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies by Denise Lee Yohn AudiobookLink To Download : https://recomendedbook.com/?book=1473676983 To Read or Download Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies by Denise Lee Yohn Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Reading Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies Download Fusion: How Integrating Brand and Culture Powers the World’s Greatest […]
2024-10-0400 min
Ten TalentsPaul Taylor: Navigating Faith, Work & TechGuest: Pastor Paul Taylor, Peninsula Bible Church & Co-Founder of the Bay Area Center for Faith, Work & Tech Special Mention: Denise Lee Yohn, Co-Founder of the Bay Area Center for Faith, Work & Tech --- Overview: In this episode of "Ten Talents," host Keith Koo welcomes Pastor Paul Taylor to discuss his remarkable journey that seamlessly blends elite education, a thriving tech career, and a calling to full-time ministry. From his high school days, Paul had a clear vision: attend a top-tier university, make an impact in the tech industry, and ultimately serve...
2024-09-2826 min
The Future is GoldenEpisode 5: Rest, Pace, and High Performance with Denise Lee YohnIn this episode, Denise Lee Yohn and Ruthie Kim explore how Denise has learned to embrace rest within the context of a very committed and full life. They discuss the balance between being driven and finding time for renewal, with Denise openly sharing her journey toward deciding to take a sabbatical and how that impacted her life.Denise Lee Yohn is the Co-Founder & Co-Executive Director of the Bay Area Center for Faith, Work & Tech, as well as a corporate keynote speaker, consultant, and writer on brand leadership. Her work calling is to help businesspeople faithfully steward their...
2024-09-1130 min
The Courageous Podcast with Ryan BermanDenise Lee Yohn & Steven Morris - Spirituality in the WorkplaceCourageous or Outrageous? Does spirituality have a place in the workplace? Denise Lee Yohn and Steven Morris, two of the most respected voices in brand leadership and corporate culture, believe the answer is a yes. Denise, an in-demand keynote speaker and bestselling author of What Great Brands Do, and Steven, a brand and culture-building expert behind The Beautiful Business, bring decades of experience to this thought-provoking discussion. Together, they delve into the growing demand among millennials for companies that reflect their core values and the courage it takes to foster a workplace where employees feel safe to express their...
2024-08-2154 min
Backstage Pass PodcastGDA Podcast: ep. 33 - Denise Lee Yohn: Brand-Building ExpertBlending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority and sought-after speaker on building and positioning exceptional brands.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies; was the vice president/general manager of brand and strategy - garnering major corporate awards; and has run her own firm as an independent consulting partner since 2004.
An influential writer, Denise is the author of the best-selling book What Great Brands Do: The Seven Brand-Building Principles that...
2024-07-1040 min
Christians in CorporateFaith and Work Integration: A Conversation with Denise Lee YohnToday's episode features Denise Lee Yohn. Denise is the go-to expert on Brand Leadership for National Media Outlets, such as CNBC, NYT, USA today and CBS. She has also been a keynote speaker for well known brands such as Ford & Comcast, and a best selling author. As a former corporate executive turned independent, she founded an initiative called the "Faith and Work Journey" - which is all about faith and work integration! Denise is a phenomenal leader, and over the next 40 minutes we'll discuss all things Faith and Work - including what its...
2024-04-0140 min
The Master Your Business Podcast48. How Internal Alignment Defines Success for Growing Professional Service Providers With Denise Lee YohnSend us a textDenise gives us the goods on how to mesh brand and culture so it clicks for everyone, from the employees to the business, and of course, to the all important customer!In Episode 48 of the Master Your Business Podcast, discover how internal alignment drives business success for service providers with Denise Lee Yohn.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.[00:00] Intro[10:00] What Is 'Fusion' & How Does It Make A Workplace Thrive?[15:45...
2023-11-281h 01
Olive UsEpisode 43: The Plan Includes Pause w/ Denise LY.𝐌𝐞𝐞𝐭 𝐃𝐞𝐧𝐢𝐬𝐞 𝐋𝐞𝐞 𝐘𝐨𝐮𝐧𝐠.
𝐒𝐞𝐚𝐬𝐨𝐧 𝟓: 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟒𝟑
𝐏𝐚𝐫𝐭 𝟐 𝐨𝐟 "𝐋𝐞𝐚𝐝𝐢𝐧𝐠 & 𝐋𝐨𝐯𝐢𝐧𝐠"𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐒𝐞𝐫𝐢𝐞𝐬
"𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵’𝘴 𝘭𝘦𝘴𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘢𝘬𝘪𝘯𝘨 𝘢 𝘣𝘳𝘦𝘢𝘬 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘢𝘣𝘰𝘶𝘵 𝘭𝘪𝘷𝘪𝘯𝘨 𝘪𝘯 𝘢 𝘸𝘢𝘺 𝘵𝘩𝘢𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘳𝘦𝘭𝘪𝘦𝘧 𝘧𝘳𝘰𝘮 𝘰𝘶𝘳 𝘪𝘥𝘰𝘭𝘴."
Denise shares her in-process story of pausing from work, dethroning idols, and offering encouragement & hope for our weary souls.
In taking a look back at her sabbatical, Denise candidly shares what she learned, where she could have done better, and struggles along the way.
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐜𝐞𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐢𝐟𝐭 𝐨𝐟 𝐫𝐞𝐬𝐭 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐇𝐞𝐚𝐯𝐞𝐧𝐥𝐲 𝐅𝐚𝐭𝐡𝐞𝐫?
Olive Us sisters no matter how hard we might find it to rest, pause, or go on sabbatical... it’s possible.
Before we become burnt out, dejected, depressed, or ill…let’s put limits, boundaries, and pockets of margin in our schedules to restore our bodies, minds, and souls.
May Olive' our plans include Pause!
𝐄𝐍𝐆𝐀𝐆𝐄 & 𝐄𝐍𝐂𝐎𝐔𝐑𝐀𝐆𝐄
Join us for a 30-minute 𝐈𝐆 𝐋𝐈𝐕𝐄 𝐰/𝐃𝐞𝐧𝐢𝐬𝐞 on 𝗪𝐞𝐝𝐧𝐞𝐬𝐝𝐚𝐲, 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟏𝟏. We’ll answer your questions, dive deeper into the episode, and you’ll receive a dose of real-time encouragement & wisdom.
Wednesday, October 11
10 AM PST/11 AM MST/ 12 PM CST/1 PM EST
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐃𝐞𝐧𝐢𝐬𝐞
@deniseleeyohn
@faithandworkjourney
*Attend Boldly Conference In-Person (Oct 20, 2023) or On Demand and hear from Olive Us Sisters: Denise Lee Yohn, Kat Armstrong, and Je
2023-10-0132 min
Beautiful BusinessThinking Beyond Purpose with Denise Lee Yohn and Adam Bryant, and Steven MorrisIn this episode, Steven Morris, Denise Lee Yohn, and Adam Bryant discuss:Creating a purpose statement and tracking your progress Is your purpose statement a part of the strategy or just a marketing exercise? Why we shouldn’t generalize about the workforce Creating a fusion of strategy, purpose, and values as a business leaderKey Takeaways:Almost every business will claim that they have a clearly defined purpose that’s integrated with their core business strategy. However, those same businesses don’t prioritize tracking their progress on their purpose. This suggests that businesses don’t take their purpo...
2023-06-111h 04
Faith Inspired Podcast87. Bringing faith and work together: God’s vision for work and faith integrationIt can often be challenging to integrate faith and work comfortably. However, the Bible clearly states that faith and work go hand in hand and that we can use scripture, theology, and Biblical values to guide our work and daily work problems and decisions.
After becoming a Christian later in life, Denise Lee Yohn wanted to find ways to integrate her new faith into her career as a keynote speaker, consultant, and writer on brand leadership. What she learned on her path of faith and work integration led her to found the Faith & Work Journey, which o...
2023-05-0235 min
Follower of One : Missions For The Rest Of UsTake the Faith and Work Journey with Denise Lee YohnDenise Yohn is the Founder and Director of the Christian non-profit, Faith and Work Journey. She works to equip and empower Christian businesspeople to integrate their faith and work. Denise became a Christ-follower when she launched her professional career but she didn’t know how to mesh the two worlds. She felt like she lived a compartmentalized life. So after much research and prayer, she started a marketplace ministry in her church. Learn more about the important work Denise is doing in San Diego in this episode of Follower of One. You will want to hear this ep...
2023-04-2528 min
Re-integrateYour Faith and Work Journey with Denise Lee YohnHow do I navigate the work world as a Christian? My work matters but should I get my identity from what I do? How can I live with integrity, doing good work while also being authentic in who I am? Denise Lee Yohn is a keynote speaker, consultant, and writer on brand leadership. She has led seminars at such places as Facebook, Lexus, the NFL, and more. When she started her professional career, Denise also became a Christ-follower — and ever since then, she’s been passionate about reintegrating faith and work. She is the director of the Fait...
2022-12-0245 min
Ask an Expert by PropeloWhy Where Your Brand & Culture Intersect Matter by Denise Lee YohnYour logo is not your brand, no matter how much you want it to be, nor how many thousands of dollars you spent creating it. Today’s Ask an Expert guest, Denise Lee Yohn is a branding expert who has worked with big brands from Frito Lays to Oakley.Today we talk about her book Fusion, which outlines why where your brand and culture intersect matters. She outlines how you can audit your brand, and what you can do to bring your culture and your brand closer together. She also shares insights on how to navigate tough so...
2022-10-2737 min
Beautiful BusinessDenise Lee Yohn FUSION of Brand and CultureIn this episode, Steven Morris and Denise Lee Yohn discuss:Importance of aligning your brand identity with your internal cultureUnderstanding leaders and how to lead effectivelyReconciling faith or belief with careerHaving good personal branding versus showing your genuine selfAdvice for younger people or those who aspire to level up their careerKey Takeaways:Cultivating a strong brand identity or good culture starts from within the companyLet your personal values be integrated into how you work - don't keep your belief and career separate.Have an "others" leadership mindset - always ask how you can make others...
2021-10-1159 min
Michael VirardiThe Customer Experience Show™ Ep. #3 / Denise Lee YohnDenise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer.
2021-07-2321 minSomething ExtraWhy You Should Avoid Selling Products w/ Denise Lee YohnWhat happens when a company’s brand and vision are not aligned? Having the discipline, relentlessness, and commitment to your brand’s principles will make all the difference for your future. Denise and Lisa consider this and many other questions in regard to culture and brand identity in our 127th episode.Guest Links:Denise's LinkedInWhat Great Brands DoFUSIONCredits: Lisa Nichols, Host; Scott Crosby, Executive Producer; Daniel Williams, Recording Engineer; Jenny Heal, Guest Coordinator; Morgan Cochran, Marketing Support
2021-03-3128 min
JUST BrandingS02.EP02 - Brand & Culture Fusion with Denise Lee YohnDenise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.
She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. In this episode, you will learn exactly that - how to integrate brand & culture into your company for massive success!
2021-01-2550 min
Explore New Full Audiobooks in Business & Economics, Marketing & AdvertisingWhat Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee YohnPlease visithttps://thebookvoice.com/podcasts/1/audiobook/501536to listen full audiobooks.
Title: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Author: Denise Lee Yohn
Narrator: Julie Mckay
Format: Unabridged Audiobook
Length: 8 hours 18 minutes
Release date: January 13, 2021
Genres: Marketing & Advertising
Publisher's Summary:
What Great Brands Do shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertakeand have achieved higher-than-average profit margins as a result. What do these great brands have in common? What Great...
2021-01-138h 18
Joseph Jaffe is Not FamousThe Brand Fuser, Denise Lee YohnHey Brand Marketers, ready for some good old fashioned brand nutrition?Well, you’ll get it from Denise Lee Yohn.We discussed leadership through change, culture, purpose, employee experience and a really interesting take on Boards. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-11-091h 06
Customer Equity AcceleratorEp. 126 | The New Normal For Retail with Denise Lee YohnThis week brand leadership expert Denise Lee Yohn joins Allison Hartsoe in the Accelerator. Denise is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more."I always say that your brand is what you do and how you do it. So as a leader you need to ma...
2020-11-0527 min
Customer Equity AcceleratorEp. 126 | The New Normal For Retail with Denise Lee YohnThis week brand leadership expert Denise Lee Yohn joins Allison Hartsoe in the Accelerator. Denise is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more."I always say that your brand is what you do and how you do it. So as a leader yo...
2020-11-0527 min
Press 1 For NickDenise Lee Yohn - Keynote Speaker at Denise Lee Yohn, Inc. [Culture]Denise Lee Yohn talks about culture, what it takes to build a healthy culture, who's responsibility it is and what compaies are doing it well. She goes on to explain why companies need to find the intersection between brand and culture and the importance of communication.Nick Glimsdahl is the Director of Contact Center Solutions at VDS. He is a thought leader in both the Customer Service and Customers Experience fields. As the Director of Contact Center Solutions at VDS, his mission is to bring together digital transformation, customer expectations, and business objects to create effortless customer experiences. #press1...
2020-10-0932 min
Press 1 For NickDenise Lee Yohn - Keynote Speaker at Denise Lee Yohn, Inc. [Culture]Denise Lee Yohn talks about culture, what it takes to build a healthy culture, who's responsibility it is and what compaies are doing it well. She goes on to explain why companies need to find the intersection between brand and culture and the importance of communication.Nick Glimsdahl is the Director of Contact Center Solutions at VDS. He is a thought leader in both the Customer Service and Customers Experience fields. As the Director of Contact Center Solutions at VDS, his mission is to bring together digital transformation, customer expectations, and business objects to create effortless customer experiences. #press1fornick
...
2020-10-0932 min
On Branding PodcastIntegrating Brand and Culture with Denise Lee YohnIn this episode Arek Dvornechuck interviews Denise Lee Yohn and we talk about the importance of integrating brand and culture in the process of branding.
2020-09-1541 min
Baby Got BackstoryBGBS 039: Denise Lee Yohn | Branding Expert | Some Jobs Are Too Small for Some SpiritsDenise Lee Yohn is best known as the go-to branding consultant for Silicon Valley’s top companies. But Denise is not your average branding expert. She is a helicopter-flying, passion-seeking, servant leader with the authenticity and insight to blow you away. Denise cultivated her brand-building approaches through her sought after career in consumer research analytics and brand strategy with companies including Spiegel Catalog, Burger King, and Jack In The Box. Denise later amassed major accolades for heading Sony Electronics’ first brand office, which encouraged her to embark on a journey as an independent brand advisor. Impressed yet? Well, she doesn’t stop...
2020-08-191h 02
No Labels, No Limits podcastEpisode 129 - No Labels, No Limits podcast with Brand Leadership Expert, Denise Lee YohnOn today's podcast, we’re joined by Denise Lee Yohn!Denise is a brand leadership expert, in-demand keynote speaker, and influential author who challenges readers to think differently about brand leadership.She is the author the bestseller What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.She is a regular contributor to the Harvard Business Review and Forbes as well writing for publications such as Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, among...
2020-06-2534 min
Sunday Book ReviewFusion: How Integrating Brand and Culture Powers The World’s Greatest CompaniesToday, I take things in a different direction as I have a guest podcast, hosted by my good friend Sean Freidlin, Director of Product Marketing at SAI Global. In May 2020, Sean Freidlin spoke with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers The World’s Greatest Companies, for the second edition of the SAI Global Compliance Book Club.Their conversation focused on 4 topics at the heart of many ethics and compliance programs today; culture, values, communication, and brand-building, exploring best-practices from the perspective of Denise’s experiences in the field, which are written about i...
2020-05-241h 02
B2Branded - The B2B Brand PodcastThe Power of Culture. An Interview with Denise Lee YohnA thread that connects some of the most admired and valuable B2B and B2C companies is their relentless focus on fusing brand and culture. In this episode we discuss how culture fuels brand building. Our guest is Denise Lee Yohn, a recognized expert on brand-building, an in-demand speaker and consultant, and an influential writer. Her latest book is FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.About B2BrandedWe're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and...
2020-02-0918 min
How Brands Are BuiltSeason three wrap-up: How to build a brand experienceSeason three of the podcast featured my most wide-ranging conversations yet. I talked to guests about topics such as naming, social influence, and fusing brand and culture. Like last season, I talked to a mix of popular authors and speakers, like Jeremy Miller and Denise Lee Yohn, as well as some people I've worked with closely at agencies like Interbrand, Siegel+Gale, and BrandingBusiness. Thank you to all my guests this season: Jeremy Miller, founder of Sticky Branding; author of Sticky Branding and Brand New Name Ken Pasternak, president of Two by Four (formerly president and COO of Marshall St...
2020-01-1522 min
Six Pixels of Separation PodcastSPOS #701 - Denise Lee Yohn On The Brands To Watch In 2020Welcome to episode #701 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #701 - Host: Mitch Joel. What brands should you pay attention to in the coming year? Denise Lee Yohn is the go-to person when it comes to thinking about branding. Recently, she published her list of Brands To Watch In 2020. In her Forbes article, Denise names one brand per letter of the alphabet. The list includes Amazon and Facebook (of course), as well as non-tech sector newsmakers like Nike and LVMH. Within the article are some unconventional takes on brands in...
2019-12-1558 min
How Brands Are BuiltDenise Lee Yohn fuses brand business and cultureMy final guest for season three of the podcast is Denise Lee Yohn, author of the bestseller, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. She's also an in-demand keynote speaker, and has appeared on CNBC, Fox Business, NPR, and in the Wall Street Journal discussing business and branding issues. Denise cut her teeth in lead strategy roles for the advertising agencies behind campaigns for Burger King and Land Rover, and has held client-side positions at Jack In The Box and Sony. On this episode, Denise and I talk...
2019-12-0942 min
The Remarkable Leadership PodcastFinding and Leading the Talent You Need with Micah RowlandAccording to Micah Rowland, success starts with your people. As COO of Fountain, a software company that sources, screens, and onboards workers, Micah is a builder of teams, processes, and people. He joins Kevin to discuss hiring and retaining talent. To get the best from your team, they need to feel secure and understand failure is OK (provided you learn from it). Micah discusses the need for clear criteria for position descriptions and processes to hire. You want to make sure you are comparing apples to apples. The magic to leadership is changing the resources to benefit not only...
2019-11-2033 min
Business Owners & Entrepreneurs Podcast with Peter Boolkah | Business Coach | The Transition Guy®How Integrating Brand and Culture Powers the World's Greatest Companies with Denise Lee Yohn -- TTG083Today I'm joined by author Denise Lee Yohn, Denise is a leading authority on building and positioning exceptional brands - she helps businesses blend internal culture and external brand to yield consistently phenomenal business results.Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing l...
2019-07-1615 min
Scaling Up Business with Bill GallagherDenise Lee Yohn — Bringing Culture and Your Brand TogetherCulture is who you are inside the company and brand is who you are out to the world. When the two are aligned, there’s a real power in your organization, but when they’re misaligned, that’s when the disconnect happens. Today’s show is all about how to get the two things in sync. Denise Lee Yohn is a speaker, brand expert, and the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Today, Denise will be talking about her latest book, Fusion: How Integrating Brand and...
2019-07-0344 min
Scaling Up Business with Bill GallagherVerne Harnish — The Spring TuneupWhat has your team learned lately about growing and scaling a business? What have they learned outside of your industry? A team that is continuously learning and improving is important if you’re scaling. Today’s show shares a preview of some of the topics that were discussed at the Scaling Up Summit to help you become a better leader and entrepreneur! The whole idea behind these summits is to develop yourself. Verne notes that Mark Zuckerberg, Bill Gates, Mark Cuban are all voracious readers; they’re constantly trying to better themselves. As a Mckinsey report...
2019-04-1733 min
TheSchoolHouse302 One Thing Series School Leadership PodcastOne Thing Series: Brand & Culture Fusion w/ Denise Lee Yohn, @deniseleeyohnDon’t miss this leadership interview with Denise Lee Yohn, @deniseleeyohn. Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.
News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when th...
2019-04-0527 min
Lessons Learned in MarketingBranding with author Denise Lee YohnDenise Lee Yohn is one of the world's top brand experts. Author of What Great Brands Do and Fusion she talks with David about the common cry, "we need to rebrand!"
Denise shares her method of assessing your brand strength and what it takes to really rebrand. Are you ready to stand up for what you do, and how much are you willing to change?
Then of course, how do you drive that change?
2019-04-0432 min
The Fitness Business PodcastDenise Lee Yohn - How to Create a Culture Led BrandDenise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.
2019-03-0527 min
Crack the Customer Code350: New Year's ResolutionsAdam and Jeannie kick off 2019 with some of the best resolutions you can make to continuously improve customer experience and customer service all year long. Are you ready to kick off a customer-focused new year? We made it to 2019. Yippee! We had a long, much-needed break, but we’re so glad to be back. And what better way is there to start the new year than to make meaningful resolutions? Perhaps you’ve already made your resolutions about eating healthier and actually using that gym membership, but we’re here to talk about improv...
2019-01-0416 min
Leveraging Thought LeadershipLeveraging Thought Leadership With Peter Winick – Episode 73 - Denise Lee Yohn If you are having trouble with the content for you book you might have to switch how you look at it from writing the book you want to writing the book people will want to read. Peter welcomes Denise Lee Yohn, brand building expert and author of "Fusion" and "What Great Brands Do". Together they discuss the mental and financial burden of getting a book published. Finding the angle to write the book people want to read. And getting the most value out of a position before you make the leap to something else.
2018-11-2921 min
Crack the Customer Code348: Predictions for 2019Jeannie and Adam dust off the crystal ball and have some fun bringing you their expert customer experience predictions for 2019. What are our top predictions for 2019? It’s that time of year again, when we look back at the year behind us and speculate about what’s to come. It’s been an amazing year for trends in business technology, organizational leadership, and customer expectations, so where are we headed based on these? Here’s a peek at what we’re talking about: 1. Artificial experiences get real Artificial Intelligence has made le...
2018-11-2819 min
Marketer + Machine022: Denise Lee Yohn | Saving Your Retail Business: Using Tech to Create Personalized Customer ExperiencesKey Takeaways: While tech can and should help us deliver to rising expectations, it cannot and should not be our strategy. When you’re considering purchasing a tech solution, ask yourself if you’re basing your decision on what your team actually needs or if you might be putting too much weight on what your competition is doing, what might simply be the convenient choice, or simply feeling like you need to jump on the bandwagon and try the latest cool thing. Whether you're in B2C or B2B, remember that you’re always looking to stand out to and eng...
2018-11-2831 min
Experience This!EP048: Navigating, Motivating, and Integrating!Learn how the words in your website navigation actually make a difference, how saying the right thing can turn a failure into another try, and why aligning your internal culture with your brand may be the secret to some of the world’s most successful companies! Bite-Sized Delight From the Episode: • How the labels used for your website navigation make a difference when it comes to customer retention and engagement. • How your response to failure helps you connect with customers and keep them loyal even longer. • How to effectively align your brand image and your intern...
2018-11-1331 min
The Future of WorkThe Power of Fusing Brand and CultureIndependently, culture and brand are powerful, often unsung, business drivers. But when you fuse the two together—when you create an interdependent and mutually-reinforcing relationship between how your organization thinks and acts on the inside and how it is perceived and experienced on the outside—you create new growth that isn’t possible by simply cultivating one or the other alone.
If you or your organization is experiencing high turnover or low recruitment success, employee or customer surveys that show lots of room for improvement, or financial performance that is shaky or unpredictable, make sure to join us as w...
2018-11-1249 min
Better Than Before with Tony RichardsDenise Lee Yohn on the Marriage of Brand and CultureOur podcast is designed to provide you with top business insights, fresh perspectives from world class guests, and the tools you need to lead better than before. In this episode, Tony Richards interviews Denise Lee Yohn, Brand Leadership Expert, on how integrating brand and culture powers businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices
2018-08-1451 min
Simplified. By Tobias DahlbergBrand Culture with Denise Lee YohnIn this episode brand expert Denise Lee Yohn shares her insightful and practical wisdom on how to build a brand-led culture by integrating brand and culture.
The interview episode starts at 4:07
Contact Denise:
www.deniseleeyohn.com
Engage with Tobias:
Twitter: @tobiasdahlberg
Instagram: tobiasdahlberg__
Facebook: @thetobiasdahlberg
LinkedIn: https://fi.linkedin.com/in/tobbedahlberg
www.wonderagency.com
www.kokoromoi.com
www.tobiasdahlberg.com
For free resources and to check out our offerings, go to thesimplecompany.com
2018-05-2146 min
Original Minds™ with Tobias DahlbergBrand Culture with Denise Lee YohnIn this episode brand expert Denise Lee Yohn shares her insightful and practical wisdom on how to build a brand-led culture by integrating brand and culture.The interview episode starts at 4:07Contact Denise:www.deniseleeyohn.comEngage with Tobias:Twitter: @tobiasdahlbergInstagram: tobiasdahlberg__Facebook: @thetobiasdahlbergLinkedIn: https://fi.linkedin.com/in/tobbedahlbergwww.wonderagency.comwww.kokoromoi.comwww.tobiasdahlberg.com This is a public episode. If you would like...
2018-05-2146 min
The Remarkable Leadership PodcastConnecting Your Company Culture with Your Brand with Denise Lee Yohn Organizational culture is almost becoming cliché. Yet, culture is vital to both employee and customer experiences. Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand. You need to connect the internal view (what it’s like to work here) with the external view (how people see you). In this episode, Kevin and Denise discuss 1. Lessons to create fusion at any level. 2. Brand types. 3. Artifacts and rituals.
2018-03-2831 min
The LEADx Leadership Show with Kevin KruseThere’s No ‘One Size Fits All’ Culture | Denise Lee YohnDenise Lee Yohn is the go-to expert on brand-building and an in-demand speaker and consultant. She is the author of the bestselling book What Great Brands Do and her new book is FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.
Resources:
* http://deniseleeyohn.com/ – Website
* @deniseleeyohn – Twitter
* @DeniseLeeYohnInc – Facebook
* https://www.linkedin.com/in/deniseleeyohn/ – LinkedIn
* https://www.youtube.com/user/dyohn1 – YouTube
* Buy her book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies
Sponsored by:
* LEADx.org – subscribe to become 1% better every single...
2018-03-2622 min
The 21st Century WorkplaceFusing Brand and CultureFor many years, we have discussed brand and culture as two separate things. Brand represents the reputation and perception of an organization, while culture refers to the way that people experience working at an organization. However, in our increasingly digital, and therefore transparent world, the alignment between brand and culture is becoming a competitive advantage. We were delighted to host Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, for a discussion about this alignment between brand and culture. Denise layers her 25 years of brand and marketing experience with an interest in...
2018-03-1336 min
The Proteus Leader Show#24: Branding & Company CultureOn this episode of the Proteus Leader Show, Erika talks with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Denise is a big proponent of the idea that a company’s brand isn’t just something to communicate to clients; it should live at the heart of the organization’s culture. Together they offer useful advice about how to create a strong, positive culture that reflects your brand well.
2018-03-1315 min
Pushing Beyond the Obvious - Helping Entrepreneurs SucceedPBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee YohnWho is on the show: In this episode, we host Denise Lee Yohn. She is a best selling author, keynote speaker and the leading authority on building great brands and exceptional organizations. Why is she on the show: Her book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business. Top 3 ideas I learnt from the conversation: 1} It is critical that we know right from the start of our business about what do […]
2018-03-1254 min
Pushing Beyond the Obvious - Helping Entrepreneurs SucceedPBTO S2E7: Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee YohnWho is on the show: In this episode, we host Denise Lee Yohn. She is a best selling author, keynote speaker and the leading authority on building great brands and exceptional organizations. Why is she on the show: Her book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business. Top 3 ideas I learnt from the conversation: 1} It is critical that we know right from the start of our business about what do […]
2018-03-1254 min
Pushing Beyond the Obvious - Helping Entrepreneurs SucceedFusion - How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee YohnWho is on the show: In this episode, we host Denise Lee Yohn. She is a best selling author, keynote speaker and the leading authority on building great brands and exceptional organizations. Why is she on the show: Her book "Fusion" comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business. Top 3 ideas I learnt from the conversation: 1} It is critical that we know rig...
2018-03-1254 min
Six Pixels of Separation PodcastSPOS #609 - Denise Lee Yohn Fuses Branding And CultureWelcome to episode #609 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #609 - Host: Mitch Joel. She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down. Her latest business book, Fusion - How integrating brand and culture powers the world's greatest companies, was just published, and it follows her work on what it takes to not only stand out, but constantly deliver a great brand experience for customers. When it comes to b...
2018-03-1152 min
The Modern Customer PodcastFusion: How Integrating Brand and Culture Powers the World’s Greatest CompaniesCulture has come to the forefront of many business leaders’ minds lately due to attention around issues like sexual harassment and diversity. The problem is that most leaders don’t know how to cultivate a corporate culture that is lively and sustainable, or else they are going about it the wrong way. Denise Lee Yohn, author of the book Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, says the thing most companies are doing wrong is thinking there is one just kind of culture they need to create. Many leaders see companies with great...
2018-03-0631 min
On Brand with Nick WestergaardWhy You Need to Integrate Brand and Culture with Denise Lee Yohn“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert Denise Lee Yohn. We discussed the potential power of the fusion of brand and culture on this week’s episode of the On Brand podcast presented by Twenty20.About Denise Lee YohnDenise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influ...
2018-03-0533 min
Amazing Business RadioCompany Fusion Rather Than Company Confusion - The Importance of a Clearly Defined CultureAre your brand and culture clearly defined?
Shep Hyken sits down with Denise Lee Yohn, to discuss her new book, Fusion, and discusses the importance of congruency creating a clearly defined culture, which positively impacts the customer experience.
Top Takeaways:
• Brand is your external identity and culture is your internal operations. Many companies deal with them as though they are two separate entities. When that happens, a lot of power gets lost. This leads to a disconnect with how the company is run.
• As a manager, it is your obligation to treat employees how you would like to be trea...
2018-02-2632 minThe Modern Customer PodcastWomen Are Uniquely Positioned To Lead Customer Experience—Here’s Why Denise Lee YohnAnyone who says it’s a man’s world clearly hasn’t seen the impact women can have on customer experience. As more women flock to customer experience roles and opportunities and bring their unique perspectives and skillsets, it’s becoming clearer that women are in a unique position to lead customer experience. According to Denise Lee Yohn, a brand-building expert with more than 25 years experience, women have unique points of view that lend themselves well to customer experience. Among those is the natural ability to be empathetic, which is especially important because customer experience really boils down to u...
2017-07-1829 min
CUES PodcastCUES 30: Brand Building, an interview with Denise Lee YohnIn this episode, we will define brand as a business, the changes in brand building strategies, and some of the biggest challenges organizations face to communicate their brand effectively. Lee Yohn is a brand-building expert and author of the bestselling book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.
2017-07-1722 min
Shareable Mic SwapDenise Lee Yohn Interviews Jeff GibbardTHE GUEST BECOMES THE HOST.
THE HOST BECOMES THE GUEST.
This is Now You Do Me, where we switch roles and let our guest become the host and ask us anything they want to.
Enjoy.
Oh boy, here we go again. Head first into the Danger Zone on another segment of Now You Do Me. (Kenny, are you there?)
As the host of Shareable, Denise Lee Yohn pulls the ol’ switcheroo on Jeff. Now it’s his turn to be vulnerable, and share something with you, dear listener, that most do...
2017-02-2110 min
Shareable Guest ClubDenise Lee Yohn | There’s Power in Vulnerability#3: Denise Lee Yohn | There’s Power in Vulnerability
FEBRUARY 21, 2017 JEFF GIBBARD
Denise Lee Yohn on Shareable
Our guest is Denise Lee Yohn. Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.
2017-02-2139 min
Shareable Guest ClubDenise Lee Yohn | There’s Power in Vulnerability#3: Denise Lee Yohn | There’s Power in Vulnerability
FEBRUARY 21, 2017 JEFF GIBBARD
Denise Lee Yohn on Shareable
Our guest is Denise Lee Yohn. Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.
2017-02-2139 min
Tastemakers PodcastEpisode 5 - What Great Brands Do - Denise Lee YohnThis is a conversation with Denise Lee Yohn. She was the director of market research and strategy at Jack in the Box and the VP of brand and strategy at Sony before starting her own consultancy working with brands like Burger King, Sprouts, Dunkin’ Donuts and Jamba Juice. She is also a TED veteran, a keynote speaker and the author of What Great Brands Do, and Extraordinary Experiences, What Great Retail and Restaurant Brands Do. Enjoy!
2017-02-0900 min
Crack the Customer Code182: (Tip) Advocating for CustomersJeannie shares a few simple ways advocating for customers can greatly improve overall experience and what any organization can do to get started. “Who’s advocating for customers in your organization?” No matter how buried you are in day-to-day processes, or how scarce your resources are for customer experience, this is the one question you should be able to answer. Who in your company is speaking with decision-makers on behalf of the customer? Integrating customer advocacy into your business means great things for your culture, satisfaction scores, and overall customer experience. What’s more, it...
2017-02-0204 min
Denise Lee YohnBrand Book Bites from People First Leadership– the book: People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results – the brain: Eduardo Braun. In his role as the former Director of the World Business Forum, Eduardo has interviewed world leaders such as Bill Clinton, Rudy Giuliani, and Mikhail Gorbachev and business luminaries including Jack Welch,
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2016-12-1323 min
Blinkist Podcast - Interviews | Personal Development | Productivity | Business | PsychologyWhat Great Brands Do: Denise Lee Yohn on how not to be RadioShack | BusinessToday on the Blinkist podcast we have an interview with branding expert Denise Lee Yohn, author of the book What Great Brands Do.
In the interview, Lee Yohn and Ben talk about why all branding starts inside, and how exactly Sony implemented that idea when Lee Yohn was there. Then they get into what happened with brands like Saturn and RadioShack – remember them???
They also tried something new: Lee Yohn and Ben read brief bits from some of their favorite branding books. (Hint: neither of them picked Seth Godin!)
A quick intro to Lee Yohn: After her time as brand le...
2016-10-1027 minDenise Lee YohnBrand Book Bites from Zingerman’s A Lapsed Anarchist’s Approach to the Power of Beliefs in Business– the book: A Lapsed Anarchist’s Approach to the Power of Beliefs in Business is the 4th in a series of books, Zingerman’s Guides to Good Leading. If you’re not familiar with Zingerman’s, check out their online store (prepare to drool) and their training company, ZingTrain (prepare to be amazed). – the brains: Ari Weinzweig,
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2016-09-2021 minDenise Lee YohnBrand Book Bites from the Five Hour Workday– the book: The Five Hour Workday: Live Differently, Unlock Productivity, and Find Happiness – the brain: Stephan Aarstol, the CEO and founder of Tower Paddle Boards. You might have seen Stephan on Shark Tank a few years ago. Although his pitch was considered a major screw-up by many (thanks to a computer glitch), he ended
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2016-08-2321 minDenise Lee YohnBrand Book Bites from Lead the Field– the book: Lead The Field: How To Become An Authority and Dominate Your Competition, a short thoughtpiece for people who want to position themselves as the expert in their field – the brains: Adam Witty, founder and CEO of Advantage, The Business Growth Company, which offers turnkey publishing and marketing systems. – the best
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2016-07-1926 minDenise Lee YohnBrand Book Bites from LinkedIn Daily DozenHere’s my latest “brand book bites” post! Today I’m featuring LinkedIn Daily Dozen: 12 Things You Can Do Every Day On LinkedIn to Grow Your Network, Build Your Business and Make More Sales by Phil Gerbyshak. It includes easy yet important LinkedIn tips. Phil is a popular speaker, trainer, and writer on social sales and social
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2016-05-1717 minDenise Lee YohnBrand Book Bites from Hug Your Haters– the book: Hug Your Haters: How to Embrace Complaints and Keep Your Customers, a vital resource for leveraging customer service as marketing – the brain: Jay Baer, bestselling author, advisor to more than 700 companies (including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500), entrepreneur, and founder of Convince & Convert,
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2016-04-1216 min
i Lead – The Leadership Connection with Linda SharkeyIs Your Brand What You Need It to Be with Denise Lee YohnEven such seemingly illusive companies as Airbnb and Uber have built a remarkable brand presence. My guest this week is Denise Lee Yohn, a best-selling author and frequent guest on CNN and Bloomberg. Denise has worked with the creme de la creme in building brand identity. We will be discussing how you can build intense customer loyalty and she will share her seven secrets to building a powerful brand. Building a brand is serious business. If you and your company are not brand savvy, it can make or break your company even if you are great at what you do.
2016-03-3155 minDenise Lee YohnBrand Book Bites from Mastering the New Media Landscape– the book: Mastering the New Media Landscape: Embrace the Micromedia Mindset — an informative, timely book about how to navigate and breakthrough in today’s media environment – the brains: Barbara Cave Henricks and Rusty Shelton — they are respectively the heads of the PR firm Cave Henricks and digital marketing agency Shelton Interactive. Between
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2016-03-0820 minDenise Lee YohnExtraordinary Experiences Interview with Sally Smith, CEO of Buffalo Wild WingsHere’s an interview with Sally Smith, CEO of Buffalo Wild Wings, the casual dining restaurant chain. I spoke with Sally during the research for my new book, Extraordinary Experiences: What Great Retail &Restaurant Brands Do, and in the book I highlighted the Buffalo Wild Wings for ignoring trends because I was fascinated to learn about
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2016-02-1226 minDenise Lee YohnBrand Book Bite: 15 Secrets Successful People Know About Time Management– the book: 15 Secrets Successful People Know about Time Management: The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs — Even though people tell me I’m one of the most productive, focused, self-managed people they know, I thought I might learn a thing or two from this book
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2016-02-1018 min
Amazing Business RadioDenise Lee Yohn on How to Get Your Brand In-line With Your CustomersShep discusses seven brand strategies with Denise Lee Yohn, consultant, speaker, and author on brand-building. This show shares tips from her best-selling book "What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest." These are amazing ideas you can use to help make your business successful. Learn more about your ad choices. Visit megaphone.fm/adchoices
2016-01-2538 min
How to Get Free Audiobook in Radio & TV, News, Business, & Culture503: Marketing Lessons for Companies Big and Small by Harvard Business Review | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: 503: Marketing Lessons for Companies Big and Small
Author: Harvard Business Review
Narrator: Sarah Green, Denise Lee Yohn
Format: Original Recording
Length: 17 mins
Language: English
Release date: 12-31-15
Publisher: Harvard Business School
Genres: Radio & TV, News, Business, & Culture
Summary:
Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do" explains what we can learn from retail and restaurant brands.
©2015 Harvard Business School Publishing. All rights reserved. (P)2015 Harvard Business School Publishing. All rights reserved.
Contact: info@hotaudiobook.com
2016-01-0117 min
Crack the Customer Code074: Denise Lee Yohn, Brand-Building ExpertDenise Lee Yohn, author of Extraordinary Experiences: What Great Retail and Restaurant Brands Do, discusses the concepts of restaurant and retail stand-out experiences.
Unique Opportunities in Restaurant and Retail Experiences
Denise has researched and made sense of what really makes an experience profitable, sustainable and special in retail and restaurant environments.
The best brands stand for some people, but not for others. Shoring up emotional loyalty and advocacy is an important piece of the proactive experience, especially before a crisis happens.
Using examples from Red Bull, Chipotle and others, Denise discusses th...
2015-12-1019 minSix Pixels of Separation PodcastSPOS #489 - Extraordinary Brand Experiences With Denise Lee YohnWelcome to episode #489 of Six Pixels Of Separation - The Mirum Podcast. How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable, but the ones that do it day in and day out... for all of their customers? When it comes to brands doing things right - constantly and consistently - I think of the work that Denise Lee Yohn has done over the years. From her first book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest to the article she authored for th...
2015-11-2252 minOn Brand with Nick WestergaardWhat Makes a Great Brand with Denise Lee Yohn“Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences examines the principles of her first book at work in the restaurant and retail industry. I couldn’t wait to discuss great brands, extraordinary experiences, and more this week with Denise Lee Yohn.About Denise Lee YohnBlending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspi...
2015-11-0243 min
The Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 126 What Great Brands Do With Denise Lee YohnWant to know what great brands do? Author Denise Lee Yohn shares what differentiates great brands from all the rest. Get her strategies & tips, and learn why communicating the brand experience must be part of your key messaging.
See the show notes.
2015-06-2932 minSix Pixels of Separation PodcastSPOS #463 - Minimal Viable Brand With Denise Lee YohnWelcome to episode #463 of Six Pixels Of Separation - The Mirum Podcast. If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and everything is about finding these young unicorns who can leverage data and analytics to growth hack a company to success. This shores up into two thoughts: One, build it and they will come (because the product is so great). Two, growth hacking enables a business to not care about the brand, but simply focus on acquiring users. Any marketing professional knows that this is not the case. Brands...
2015-05-2439 min
The Top 3 for EntrepreneursEp 27: Denise Lee Yohn - Top 3 Tips For Defining Your Brand
Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Today, she’s telling us her Top 3 Tips for Defining Your Brand.
The Top 3 for Entrepreneurs is a weekly podcast created for any business owner looking to get inspired, motivated and moving by asking successful entrepreneurs to share their Top 3 best tips.
Stephanie Burns, founder of Chic-CEO.com, a global resource for female entrepreneurs, interviews today's most impressive entrepreneurs to talk about their challenges and the top 3 th...
2015-03-1124 min
ProfitEngines® - Digital Marketing Coaching With Matt Coffy07. The Seven Brand-Building Principles - Denise Lee Yohn We’re going to have Denise Lee Yohn on today. She is a brand building expert. She’s involved in quite a bit of activity in the branding strategy world. She’s constantly on Fox Business. I’ve actually seen her on Fox Business in the discussions with the Varney guy. And what really makes this interesting is that this branding business has become something we have to deal with a lot now with our local clients and, to me, the big issue is or the big story here is to become somewhat elegant in the way that you...
2015-03-0640 min
Main Street Business34: Branding Your Business to Create More Sales with Denise YohnBranding your business is critical for success!! However, we don't always know the tricks and strategies to accomplish a winning Branding Plan. Join me with expert, Denise Lee Yohn, author of the book "What Great Brands Do- The 7 Brand Building Principles". An influential writer and brand expert, Denise enjoys challenging readers to think differently about brand-building. She is a regular contributor to the Harvard Business Review blog, Forbes, and Seeking Alpha, she writes the monthly column Brand New Perspectives to QSR Magazine, and she regularly appears on Fox Business TV as a commentator on breaking business news. With her...
2015-02-251h 00Branding Your Business to Create More Sales!!Branding your business is critical for success!! However, we don't always know the tricks and strategies to accomplish a winning Branding Plan. Join me with expert, Denise Lee Yohn, author of the book "What Great Brands Do- The 7 Brand Building Principles". An influential writer and brand expert, Denise enjoys challenging readers to think differently about brand-building. She is a regular contributor to the Harvard Business Review blog, Forbes, and Seeking Alpha, she writes the monthly column Brand New Perspectives to QSR Magazine, and she regularly appears on Fox Business TV as a commentator on breaking business news. With her expertise and...
2015-02-2400 minSix Pixels of Separation PodcastSPOS #417 - What Great Brands Do With Denise Lee YohnWelcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you. In her new business book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, the former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) believes that there are many things that brands can proactively do to better align themselves, in a world...
2014-07-0644 min
Strength In BusinessDenise Lee Yohn: What Great Brands DoDo you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building…
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2014-04-0235 min
The Social Network Show"What Great Brands Do" with Guest, Denise Lee YohnThe Social Network Show welcomes Denise Lee Yohn to the March 28, 2014 episode.
Denise Lee Yohn, a brand building expert, speaker and author shares her insights into corporate social responsibility. Of the seven principles outlined in her new book, the last principle is the topic of discussion, “Great Brands Never Have to ‘Give Back’.” What does this mean? Listen to the show to hear Denise explain what is meant by this principle and what is really behind corporate philanthropy in some companies. You will find what she says about the company, IKEA very interesting, as their core mission is to ma...
2014-03-2827 min
33voicesBuilding a BrandMoe and Denise Lee Yohn discuss the seven brand-building principles that separate the best from the rest. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
2014-02-2333 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 93 - What Great Brands DoAccording to Denise Lee Yohn, there are seven principles, seven things, that a selective group of businesses do to make themselves a great brand. She lays out those seven principles in her new book: What Great Brands Do.
Denise joins Jay Ehret to talk about her new book and those seven principles. They also discuss if it's possible for an existing business to shift gears and become a great brand.
TOPICS DISCUSSED:
Brand influence in business strategy
What is a brand?
The role of marketing and advertising in shaping brand perception
How to operationalize a brand.
For complete show notes...
2014-02-0525 min