Shows
The Short Story IsBeing Boring Is Expensive: Creativity in the Algorithmic EraIn this special Cannes Lions episode of The Short Story Is, we explore what it takes to cut through the noise in the middle of the algorithmic era. Joined by experts from Dentsu and Meta, we unpack why being boring is more expensive than ever, how brands are shifting from interrupting attention to earning it, and why creators are no longer just content machines—but cultural interpreters with real influence.From long-form TikToks to sassy Sour Patch replies, this conversation dives deep into how brands can stay relevant by putting culture at the center, embracing AI + PI (peo...2025-07-3124 min
Не під записПро зміни в індустрії, нову етику брендів і силу локальних команд — Оксана Стехіна, dentsuГостя одинадцятого випуску третього сезону подкасту «Не під запис» — Оксана Стехіна, Global Network Director у dentsu та CBDO у dentsu Ukraine.Партнери подкасту «Не під запис»:dentsu Ukraine — комунікаційна група №1 в Україні, частина міжнародного холдингу dentsu.Guzema Fine Jewelry — ювелірний партнер подкасту. Кожен герой та героїня отримують прикраси з колекцій Celestial Blue та Vi Levare. Обрати прикрасу для себе можна на сайті: https://guzema.ua/. MMR — медіа про маркетинг, комунікації та креатив.У випуску з Оксаною ми говоримо про:🕗 02:46 Ролі Оксани в dentsu🕗 04:57 Бліц🕗 06:56 Кампанія Be Brave Like Ukraine і роль dentsu у її дистрибуції🕗 08:38 Рекомендації комунікаційникам: події, репорти і улюблені ресурси🕗 19:07 Що первинне: маркетинг чи PR-стратегія?🕗 21:06 Як змінилась креативна індустрія за останні 5 років🕗 27:30 Бум інфлюенс-маркетингу: сантехніки-блогери і успішні кейси🕗 31:48 Клієнти без базової освіти й інфлюенсери без досвіду🕗 38:43 Люди — головний актив у комунікаційній індустрії🕗 42:25 Чому не можна зупиняти маркетинг у кризу🕗 47:16 Розбір кейсу: комунікаційна дилема dentsu🕗 56:30 Що робить бренд лавмарком 🕗 59:52 Гра “Я ніколи не”🕗 01:10:52 Про рекламу в подкастах🕗 01:14:55 Як великі бренди розподіляють рекламні бюджети🕗 01:17:56 Наскільки ШІ загрожує комунікаційникам🕗 01:26:51 Питання, яким Оксана задається щодняОксана Стехіна — https://www.instagram.com/stekhina/ Аня Давиденко — https://www.instagram.com/be_positive_ann/ Саша Погоріла — https://www.instagram.com/spikaaleks/ Пошта для зв’язку: nepidzapys@gmail.comВиробництво — Sebto Media Production2025-07-311h 29
Inside MarketingEp. 142 - Cannes In Review with dentsu.We're joined by not one but two judges of this year's Cannes festival of advertising. Cathy Boxall, dentsu's Global Head of Entertainment and dentsu Ireland's Ian McGrath take us through the trends and pitfalls of this year's crop of entries.2025-07-2452 minThe Short Story IsRedefining Design in a World of AI: Adobe x dentsu | The Short Story Is LIVE at Cannes LionsHow is design evolving in the age of AI - and what does that mean for creative professionals? In this special edition of The Short Story Is, we sit down with Alejandro Chavetta, Executive Creative Director at Adobe, to explore how creativity, technology and identity intersect.Together, we discuss:- The evolving role of the designer in a democratized design landscape- Why giving everyone access to design tools strengthens (not threatens) creative work- How AI is reshaping creative processes without replacing t...2025-07-1413 min
Beyond the Brand - the Sampl podcastRetail media without the hype: what really works | Matt Higgins (Managing Partner at Dentsu) and Ash White (Managing Partner at Dentsu)In this episode of Beyond the Brand, hosts Adam Wright and Matt Huntly sit down with Matt Higgins and Ash White, managing partners at Dentsu’s Addressable Media and Total Commerce units. Together, they explore the fast-evolving world of retail media, from its roots in Amazon to its expansion across major UK retailers. With years of experience guiding brands through media transformation, Matt and Ash unpack the changing role of creative, measurement, and collaboration in retail media today.Key takeaways▶ Amazon remains central, but UK retailers are quickly building sophisticated media offe...2025-05-2649 min
Inside MarketingIM Bites on Holiday Planning.Claire O'Rourke - dentsu's Research Director - joins us to go through the latest findings from dentsu's Pulse report on Holiday Planning.
Pulse Report Link https://www.dentsu.com/ie/en/blog/irish-holidaymakers-20252025-05-0816 min
The Short Story Is"Not Just A Game" with Ad Council, The Gang & dentsu on RobloxWhat do you get when a nonprofit, a global ad agency, and a top @Roblox dev studio walk into a game? Something completely different — and kind of groundbreaking. In this episode of The Short Story Is, we explore the making of "Love, Your Mind World", a first-of-its-kind Roblox experience that’s not about leveling up or battling bosses, but about helping teens take care of their mental health. We’re joined by three of the driving forces behind this innovative collaboration: - Laurie Keith, VP of Emerging Media & Technology at the Ad Council- Marcus Holmström, CEO of The Gang- Magal...2025-03-3129 min
The Beautiful AI PodcastLeveling Up Acne Care Education: Differin's Immersive Roblox Experience with Valerie Vacante of Dentsu and Lindsey Scales of Differin/GaldermaIn this episode of The Beautiful AI Podcast, we’re joined by Valerie Vacante, VP of Solutions Innovation at Dentsu and Lindsey Scales, Associate Director, OTC Acne at Differin to dive into Differin’s innovative activation on Roblox, a gaming platform with over 88.9 Million Daily Active Users. With gaming becoming a dominant platform for Gen Z and Gen Alpha consumers, this immersive experience is transforming acne and skincare education by making it fun and engaging. Through gamification, Differin’s Level Up Lobby helps users learn about acne care while building confidence and fostering a supportive community. Tune in to discov...2025-02-0730 min
MediaCat UK Podcast2025 media trends, with dentsu and iProspectFor this podcast MediaCat's Opinions Editor, Mike Piggott, spoke to Dan Calladine, head of media futures at dentsu, and Grace Letley, head of strategy UK at iProspect, about dentsu's new report, The Year of Impact: 2025 Media Trends. They went through the report, section by section, discussing the rapid evolution of the media landscape and how they now believe the industry to be moving into the algorithmic era of things.
The discussion touches on AI-powered media solutions, micro-moments and forging stronger connections with customers, niche communities, CTV and live sport, media publishers boosting shopper capabilities, and localisation and...2024-12-1130 minMediaCat UK Podcast2025 media trends, with dentsu and iProspectFor this podcast MediaCat's Opinions Editor, Mike Piggott, spoke to Dan Calladine, head of media futures at dentsu, and Grace Letley, head of strategy UK at iProspect, about dentsu's new report, The Year of Impact: 2025 Media Trends. They went through the report, section by section, discussing the rapid evolution of the media landscape and how they now believe the industry to be moving into the algorithmic era of things.
The discussion touches on AI-powered media solutions, micro-moments and forging stronger connections with customers, niche communities, CTV and live sport, media publishers boosting shopper capabilities, and localisation and...2024-12-1130 min
The Short Story IsGaming is Culture — Brent Koning, EVP of dentsu GamingIn this episode of The Short Story Is, we sat down with Brent Toning, EVP of dentsu gaming—or, as we like to call him, the "Chief Gamer" at dentsu. Fresh off the release of their State of Gaming 2024 report, we dove into some of the most eye-opening stats and stories it uncovered. From the massive scale of the gaming industry to redefining what it means to be a “gamer” (hint: it’s not just what you think), and what qualifies as gaming, this episode is packed with it all.
Whether you're a gaming pro or still wondering why this spa...2024-11-2216 min
Clicks 2 BricksEp 112: Alex Nocifera is the Co-Founder and CEO of LOMA, and Brian Monahan is Head of Retail Media Solutions for DentsuHost Rob Reed welcomes some serious local retail powerhouses to the Clicks to Bricks podcast today: Alex Nocifera and Brian Monahan. Alex, a serial entrepreneur Rob has known for over a decade, returns to the show. Following a successful exit in local marketing and founding Field Day, which was featured in episode 29, he’s now focused on his latest venture, LOMA, which he co-founded with Brett Campbell, another former guest from episode 30. Joining him is Brian Monahan, Global Client President and Head of Retail Media Solutions at the agency powerhouse Dentsu. Together, they discuss the shift toward local store ma...2024-11-2051 min
100%Media week, le podcast The Media Leader FRBONUS : Pierre Calmard, Stéphane Bodier et Katiana Cohen (DemainLaPresse ACPM x Dentsu)L'ACPM à travers le mouvement #DemainLaPresse organisait avec Dentsu, ce mardi 15 octobre une journée au sein de l'agence située avenue Wagram à Paris.« La Presse à l'ère de l'IA » était le fil conducteur de cette journée qui réunissait des professionnels des médias et des dirigeants de grands groupes de presse, notamment La Tribune, La Tribune Dimanche, Le Point , Libération, L’Equipe, Bayard, Le Monde, L’Express et Le Figaro, sans oublier la PHR et 366.Debriefing complet dans cet épisode bonus avec Pierre Calmard, président de Dentsu France, Stéphane Bodier, direct...2024-10-2819 minThe Short Story IsThe Future of Anime: NFTs, Community & InnovationJoin us for the premiere episode of Season 2 of The Short Story, featuring special guests Sayoko Baba and Norio Hayashi, producers at the Business Design Centre of dentsu Japan. In this episode, they dive into the fascinating world of anime, sharing their insights as key figures behind our latest anime collaboration with Chiru Labs for the Azuki project, an innovative NFT platform.
Discover how this unique anime was crafted using NFTs from the Azuki community, highlighting the intersection of technology and creativity in the anime industry. Sayo and Norio also discuss the rich roots of anime and its evolving...2024-10-0329 minThe Short Story IsThe philosophy behind driving brands, with Abbey Klaassen and Phil Gaughran — Live at Cannes Lions 2024In this episode of The Short Story Is, we chat with Abbey Klaassen and Phil Gaughran from Dentsu Creative US about the core philosophy driving their brand. Discover how Dentsu Creative's integrated, end-to-end approach is redefining the advertising landscape. Abbey and Phil share their insights on how their innovative strategies foster growth, drive creativity, and enhance collaboration to achieve exceptional results.#marketing #creativity #advertising #BusinessStrategy #AI 2024-08-2720 minThe Short Story IsEpisode 13: Magali Huot - Live at Cannes Lions 2024"Today, everybody is a Gamer!"
Tune in as we sit down with Magali Huot, VP of Global Gaming Strategy at Dentsu! In this new episode of The Short Story Is, we explore the vibrant and fast-paced world of gaming and uncover how brands can enter gaming spaces with purpose, and create meaningful connections with some of the most passionate and loyal fans.
#gaming #roblox #games #advertising #agency
2024-07-2312 minThe Short Story IsEpisode 12: Cathy Boxall & Geneva Wasserman - Live at Cannes Lions 2024In this exciting episode of The Short Story Is, we look into the future of entertainment with Cathy Boxall, Global Head of entertainment, and Geneva Wasserman, Global EVP of Film & TV Development and Financing at dentsu. Together, we explore the emerging trends shaping the entertainment industry, including AI's revolutionizing impact on content creation, innovative strategies for brand engagement, and the power of strong intellectual property (IP) in captivating audiences.
Don’t miss out! Tune in to see what's next for Hollywood!#podcast #hollywood #intellectualproperty #netflix #streaming #anime #angrybirds #advertising2024-07-1033 minThe Short Story IsEpisode 11: Gia Peppers — Live at Cannes Lions 2024In this special episode of The Short Story Is, we're live at the Cannes Lions Festival of Creativity with the dynamic Gia Peppers. Gia is a journalist, content creator, and the host of the acclaimed podcast More Than That with Gia Peppers, a groundbreaking audio series in partnership with dentsu Good. Join us as we delve into the creation of More Than That, developed in collaboration with One Solution, an award-winning division of Urban One.
Gia shares insights into how the series was born from a desire to address inequities in the advertising supply chain and to...2024-07-0114 minThe Short Story IsEpisode 10: You Have To Put Humanity FirstWe had the pleasure of sitting down with Collette Douaihy the Global Chief Creative Officer of dentsu Health and this year’s Jury President for Pharma at the Cannes Lions Festival of Creativity. Collette takes us on a journey through the latest trends in the pharmaceutical space and reveals how creativity and innovation are merging in fascinating ways.
You'll hear about some groundbreaking initiatives from dentsu, including "Scrolling Therapy," which won last year's Pharma Grand Prix at Cannes. Collette also gives us a sneak peek into what she's most excited about this year and her predictions for the Pharma en...2024-06-1021 min
Marketing News CanadaStephen Kiely (dentsu Canada)The one where Ted Lau at Ballistic Arts chats with Stephen Kiely, CEO at dentsu Canada, about: Stephen’s origin storyWhat brands have to watch out forWhat agency folks have to consider when moving up in their careersSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffi...2024-05-2034 min
L'invité de HRD RadioDentsu France : Société à Mission | Francesca Sacchi, Directrice des Ressources Humaines de Dentsu FranceGrâce à Francesca Sacchi, nous apprenons que chez Dentsu France, l’approche RH repose sur l'épanouissement professionnel et personnel des collaborateurs. En favorisant un environnement de travail inclusif et collaboratif, où la diversité est célébrée et les idées sont encouragées. En offrant des perspectives d'évolution et des récompenses attractives pour reconnaître la contribution exceptionnelle des collaborateurs. Chez Dentsu France, devenue Entreprise à Mission, on s’engage à cultiver un environnement où chacun peut s'épanouir et exceller. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.2024-05-0212 minThe Short Story IsEpisode 9: Moving at The Speed of FansFandom—what defines it and how can marketers harness it for successful campaigns? Join us as we sit down with Lauren Webb from Dentsu Sports Analytics, the insight and analytics pillar of dentsu's sports division.
Together, we'll uncover how dentsu taps into the power of fandom and innovation to build exciting partnerships.
Plus, Lauren shares the latest trends and insights from one of the biggest industries out there—sports! 2024-04-2232 minThe Short Story IsEpisode 8: The only limitation is imaginationFred is back, and this time, we're diving headfirst into the world of emerging experiences!
From immersive storytelling to wearable gadgets, Fred Breslau from Merkle DACH discusses how dentsu is redefining possibilities in agencies and beyond. Tune in to discover the process of conceptualising and implementing impactful emerging experiences, and explore the dynamic relationship between innovation and client collaboration. 2024-03-0110 min
MetaRick Podcast#22: Val Vacante, VP, Solutions Innovation at DentsuSend us a textLinkedIn and XSxSw Panel - Designing the Future: How Innovators Create What’s NextVal Vacante is an award-winning, creative catalyst and global innovator. As the VP of Solutions Innovation at Dentsu, she uncovers cultural trends, commerce dynamics, and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect and experience the physical and digital world. Val is the co-creator of Intelligent Messaging...2024-03-011h 03
Mi3 Audio EditionMarketers ‘prefer arbitrage’ as Publicis, Omnicom power ahead of holdco posse; Dentsu ‘shrinking pains’ persist as dividing lines sharpen on agency network brands versus integrated offers, IT services and data M&A: Madison and Wall’s Brian WieserWhen it comes to principal-based media trading, AKA arbitrage, “we can argue about the pros and cons but collectively [marketers] are saying that they kind of accept, if not sometimes prefer, that model,” says Madison and Wall founder and one-time WPP global business intelligence chief Brian Wieser. It’s no coincidence that two of the “most aggressive” proponents of buying ad inventory from media owners and on-selling it to clients with handsome markups saw their respective media businesses notch double-digit growth in 2023. Publicis and Omnicom also have the most bullish growth forecasts for 2024. Yet their broader business strategies and models are...2024-02-2652 minThe Short Story IsEpisode 7: dentsu's AI JourneyTune in as we explore the transformative potential of AI on businesses and gain exclusive perspectives from the forefront of technological innovation at dentsu. Featuring our very own Brian Klochkoff, EVP of Innovation & Emerging Technologies, and Kate Slade, Director of Emerging Technology Enablement, we unveil groundbreaking insights into AI implementation within our industry and discover how dentsu's forward-thinking approach as an early adopter of Microsoft's Copilot is reshaping how we work.2024-02-1343 min
El TransformadorEl Transformador: "Dentsu Iberia, el cliente como referencia en el uso de la tecnología"En el programa de hoy contamos con la participación de Jaime López-Francos, CEO de Dentsu Iberia y Pablo Rodríguez Añino, VP de Salesforce. Dentsu es el primer grupo de comunicación de España y engloba a marcas como Carat, iProspect, dentsu X, Dentsu Creative, Mediasal, Merkle y Omega CRM. Estas dos útlimas compañías centran su actividad en la experiencia y gestión de clientes y tienen un largo recorrido de trabajo junto a Salesforce, con los que llevan trabajando varios años. López-Francos nos habla del papel de la tecnología en el desarrollo de...2024-01-1126 minEl TransformadorEl Transformador: "Dentsu Iberia, el cliente como referencia en el uso de la tecnología"En el programa de hoy contamos con la participación de Jaime López-Francos, CEO de Dentsu Iberia y Pablo Rodríguez Añino, VP de Salesforce. Dentsu es el primer grupo de comunicación de España y engloba a marcas como Carat, iProspect, dentsu X, Dentsu Creative, Mediasal, Merkle y Omega CRM. Estas dos útlimas compañías centran su actividad en la experiencia y gestión de clientes y tienen un largo recorrido de trabajo junto a Salesforce, con los que llevan trabajando varios años. López-Francos nos habla del papel de la tecnología en el desarrollo de...2024-01-1127 min
Campaign ChemistryDentsu Creative U.S. CEO Abbey KlaassenLots of change has marked the last two years at Dentsu. A reevaluation of operations in 2022 kicked off a restructuring at the Japanese parent company that saw it eliminate the role of the international chief executive, then held by Wendy Clark, the departure of several other executives, including former U.S. CEO Paulo Fogaca and former global chief creative officer Fred Lavron, and the dissolution of creative agencies DentsuMB, 360i and Isobar. Since then, the network has brought together its two subsidiaries, Dentsu International and Dentsu Japan, as one operation. Chief executive and president of De...2024-01-0336 minThe Short Story IsEpisode 6: 2024 through the lens of 2023Wondering what lies ahead in the advertising landscape for 2024? Join us in the latest episode of "The Short Story Is" series for a thought-provoking discussion with Dan Calladine, Head of Media Futures at dentsu. We delve into the insights from two pivotal dentsu reports— "Media Trends 2024" and "Global Ad Spend Forecast". Together, we reflect on the noteworthy happenings of 2023, delve into the intricacies of capturing audience attention in the era of scarcity, explore media innovations, and forecast the trends that will redefine how brands engage 2023-12-2225 minThe Short Story IsEpisode 5: New Creativity Comes From New ChallengesHow can creativity and technology redefine the way artists with different abilities perform? Join us in our latest episode as we delve into the realm of creativity and inclusivity with Naoki Tanaka, Executive Creative Director of Dentsu Lab Tokyo. Explore the inspiring story and technology behind their remarkable project, "All Players Welcome," a tool that empowered two DJs with ALS to perform live on stage, using only the movement of their eyes.2023-12-1517 minThe Short Story IsEpisode 4: If everyone is powered by AI, what sets us apart?Join us in this episode as we sit down with Thomas Walter, Chief of Services for Merkle Northern Europe. Together, we explore how Merkle strategically employs AI to not only enhance efficiency but also empower their work.
Thomas shares valuable insights into Merkle's cutting-edge AI programs, including the revolutionary assistance tool, Gen AI. As well as, shedding light on the challenges, shifts, and trends in AI that are going to define the future of agencies like dentsu.2023-11-1729 min
HR Visionaries Deutschlanddentsu | Zur richtigen Zeit am richtigen OrtIn der heutigen Podcast-Folge sprechen wir mit Sonja Stagge, Head of Talent Acquisition Deutschland und DACH von dentsu, einem Beratungsunternehmen für Marketing und Kommunikation. Sie gibt spannende Insights zu der Arbeitsweise im Online Marketing und betont die Wichtigkeit des richtigen Umgangs mit Daten. Außerdem erklärt sie, wie sie als Firma mit neuen Trends umgehen und inwiefern die KI Auswirkungen hat. In Deutschland agiert Dentsu Germany mit den Marken Carat, dentsu X, iProspect, Dentsu Creative, Merkle und MW Office. Dentsu Germany ist an den Standorten Hamburg, Frankfurt, Düsseldorf, Augsburg und München vertreten und beschäftigt rund 1...2023-11-1045 minThe Short Story IsEpisode 3: Good Tech Loves Good Story ft Dentsu Lab TokyoHave you ever wondered where those seemingly random yet brilliantly creative ideas come from? In this exciting podcast episode, we sit down with Hiromi Saito and Yusaku Wakazono from Dentsu Lab Tokyo to hear the fascinating stories behind their innovative projects and to learn why, within dentsu, where the core product is advertising services, they are creating such groundbreaking tech. 2023-10-2522 min
Merkle ConnectedHow to build TRUST in AI today? Three key readiness take aways from Salesforce and dentsu.Join us for an insightful post-Dreamforce 2023 conversation as we delve into the exciting world of AI and trust-building in the dynamic partnership between dentsu and Salesforce. Azlan Raj, the CMO of dentsu, and Jo Pettifer, VP of Marketing at Salesforce, come together to explore how each organization is shaping the future with AI. In this podcast, we’ll explore: - Highlights from Dreamforce 2023.- Using AI to enhance and accelerate the customer journey.- The importance of building trust in AI and whether existing caution is justified.- The most exciting aspects ab...2023-10-1916 minThe Short Story IsEpisode 2: You can't automate heartThe marketing world is constantly shifting, and understanding these changes is crucial. In this episode, we sit down with Pat McDonald, Chief Strategy Officer at Dentsu Creative, to unravel key insights from their 2023 CMO report, 'Creativity at a Crossroads.'2023-10-1323 minThe Short Story IsEpisode 1: Mind Over Matter: Project DEVENIRWelcome to “The Short Story Is" — a new podcast by dentsu!
Imagine having the power to control the digital world with nothing but your thoughts. Well, now you can! In our debut episode, we sit down with Fred Breslau, Emerging Experiences Manager at Merkle DACH, to uncover the captivating story behind project DEVENIR — the revolutionary wearable allowing users to control virtual realms with their mind.
The one asking all the cunning questions is our global Digital Marketing Director for Social & Content Irina Sergeeva.
2023-09-1111 min
MPA Inside Stories PodcastManchester Moves For Dentsu Uk And Wavemaker‘Manchester is full of fantastic media and creative talent’Mark Brogan, the Managing Partner at Wavemaker and Charles Reid, Client Managing Director at Dentsu UK, join hosts Christian James and Cindy Simmons, to talk about their recent office moves. As Charles says, Dentsu UK and Wavemaker are:“two multinational global, creative, and marketing businesses who are choosing to invest significantly in one of the best cities in the goddamn world!” Cindy and Christian hear about what it’s like keeping teams motivated during a time of great change like this and how moving to...2023-07-2721 min
The Campaign Podcast135. NCA's birthday celebrations, Unilever & Caroline Pay's Dentsu Creative moveCampaign's features editor Matt Barker is joined by creativity and culture editor Gurjit Degun for this week's podcast.The pair kick things off with a discussion of Unilever's recent call for production crews to be more inclusive when it comes to members of the disability community.They then look at Caroline Pay joining Dentsu Creative as chief creative officer and what she can expect to be taking on in her now role, as the final piece in the agency's creative team.Matt interviews the six founding members of New Commerical Arts...2023-05-3146 min
Nordic Ad Tech Review#12 - Media Trends 2023 & Leadership with Nike Carlstoft CEO of Dentsu Sweden[This episode is in Swedish] For the 12th Episode of the Nordic Adtech Review we are joined by Nike Carlstoft, CEO of Dentsu Sweden. In this episode we discuss the current state of the market, Nike picks her favorites from Dentsu’s newly launched report “market trends 2023”. Nike has over 25 years of experience in leading positions and has a burning interest for leadership and in the episode she also shares some thoughts and insights on what she believes are some key truths about a leader’s role in business today.2023-04-1933 min
eBizRadio.com Online RadioPredicting tomorrow TODAY with Zeitgeist – dentsu data | #Insight | #Technology | dentsu wisdom | Megan Sayle | Sechaba MolefeAsk yourself this….as a marketer, brand specialist, content creator are you able to track in realtime how your campaign and concepts are landing and sitting with your consumers? Impossible I hear you say, but you would be mistaken. Now with Zeitgeist by dentsu data you can. Zeitgeist is a proprietary tool created by dentsu data [...]
The post Predicting tomorrow TODAY with Zeitgeist – dentsu data | #Insight | #Technology | dentsu wisdom | Megan Sayle | Sechaba Molefe first appeared on eBizRadio.com Online Radio.2023-04-1318 minThe Campaign Podcast112: Adland's future trends with Wavemaker, Dentsu & Accenture SongIn our final Campaign podcast of the year, we look at six trends the industry should be aware of in 2023.These include tapping into ‘newstalgia’, AVOD eating SVOD; social algorithms giving users what they don’t know they want; a ‘perma-crisis’ and how humans adapt; and what’s next for loyalty.To discuss these trends, Campaign media editor Arvind Hickman is joined by Wavemaker UK chief strategy officer Verra Budimlija, Dentsu global head of media futures Dan Calladine, and Accenture Song innovation and thought leadership lead Katie Burke.These trends are based on the follo...2022-12-2138 min
ReportasjerDentsu Choir på Lucia-turnéDentsu, Schibsted og Publicis fikk besøk av Dentsu Choir på Luciadagen.2022-12-1601 min
Breaking Through The MayhemEpisode 3 – Deva Bronson from DentsuToday’s guest is Deva Bronson, EVP and Global Head of Brand Assurance at Dentsu Media. Dentsu Media is the largest area of specialism within Dentsu International, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers.
Deva is a digital marketing professional with over 20 years of experience in technology, pharmaceutical, consumer packaged goods, retail, quick service restaurants, and financial services.
In the episode, which was...2022-12-1415 minBreaking Through The MayhemEpisode 3 – Deva Bronson from DentsuToday’s guest is Deva Bronson, EVP and Global Head of Brand Assurance at Dentsu Media. Dentsu Media is the largest area of specialism within Dentsu International, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers.
Deva is a digital marketing professional with over 20 years of experience in technology, pharmaceutical, consumer packaged goods, retail, quick service restaurants, and financial services.
In the episode, which was...2022-12-1415 min
The Speed of Culture PodcastMedia Innovation for Marketers: Changes and Challenges with Leah Meranus, Chief Media Officer at Dentsu XLeah Meranus, Chief Media Officer at Dentsu X, joins Suzy Founder and CEO Matt Britton on this episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the industry's evolution and Leah outlines how Dentsu X helps innovative brands stay ahead of the curve.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for...2022-12-1337 min
The Brave TechnologistDentsu: What Holds Brands Back From Jumping Into Web3Michael Liu, SVP, Head of Innovation at Dentsu Media and Kevin Villatoro, Partnerships at Dentsu, share how their agency clients are responding to Web3 marketing opportunities and taking their first (small) steps. They also explain why Web3 isn’t the channel to fight for attention, but rather to engage consumers in meaningful ways, embracing innovation while providing real value. Key Takeaways: Trade offs marketers are making when choosing to experiment in the Metaverse Battling red tape and governance when getting your brand into Web3, and the value of getting finance and legal team on board from...2022-12-1232 min
Womxn WhoCultivating a Career in Advertising (Rising Star Series)Content Director for Dentsu Good, Simmy Bhargava is a career builder, energetic worker and teammate, and advocate for work that creates positive change. Simren and Kate chart a path with Simmy on what it means to build a career, be focused on the future while not losing sight of the present and the successes and trials it brings us.
2022-12-1151 min
Flow in organisatiesKlaar voor de toekomstige behoefte van het bedrijfsleven - Interview met Monique Benda, HR Director bij dentsu BeneluxIn deze podcast spreek ik Monique Benda, HR Director bij dentsu Benelux. Dentsu Benelux heeft vestigingen in Amsterdam, Rotterdam en Brussel. Monique en ik zien en spreken elkaar op het hoofdkantoor in Amsterdam, waar het bruist. Dat voel je aan de energie die er hangt als je binnen komt. En dat gevoel klopt met een van de dentsu waarden: We choose excitement, tastbaar gemaakt in alles wat ze creëren, zoals de campagne van Volkswagen: Snelweg sprookjes, Ink met Max verstappen en vele andere gave projecten.
Volgens Monique, en ik bevestig dat van harte, is het om f...2022-12-0234 minWomxn WhoChampioning DEI for People and BusinessA few years ago DEI became the dominant revolutionary strategy for corporations, Simren and Kate chat with Marème Touré, VP of Diversity, Equity and Inclusion at dentsu Canada, about what we’re getting right, what we’re getting wrong, and what progress needs to look like to champion real change for all people.
2022-11-2748 min
The WARC PodcastWARC Talks dentsu’s media trends 2023This week WARC talks 2023 media trends with dentsu’s Dan Calladine Head of Media Futures, and author of dentsu’s ‘Change and Opportunity’ media trends report.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.2022-11-2435 min
JR TradeDiretor-presidente da Dentsu Brasil comenta sobre as operações da empresa no paísA Dentsu é uma empresa de marketing no modelo full service, ou seja, oferece todos os tipos de serviços, que uma marca possa precisar. O grupo japonês é responsável por campanhas em 145 países. Em entrevista ao JR Trade, o diretor-presidente da Dentsu Brasil, Tiago Vargas, contou sobre os desafios e as nuances de trabalhar em uma empresa com atividade global. Engenheiro de formação, Vargas também explicou sobre a importância dos dados e métricas para as campanhas, como forma de atingir o público certo.2022-11-1624 min
How I Became ...E07 How I Became President Of Dentsu Creative UK | Rowan Manning‘You miss one hundred per cent of the shots you don’t take’ – Wayne Gretzky
Narrowly avoiding a career in the local shoe factory after a presumptuous teacher discarded her dreams of becoming a barrister, Rowan Manning has built an impressive career with humour, honesty, and a core of steel. Suffering with imposter syndrome throughout her professional life, Rowan learned that throwing yourself into the abyss is less painful than avoidance.
In addition to being President of Dentsu Creative UK, Rowan is also the UK and Ireland lead on Dentsu’s EMEA DEI Council...2022-10-191h 37
SportsySaysHappy Marketer ft Prantik Mazumdar | Marketing I Entrepreneur | Dentsu | TIE | SingaporeThis 130th episode of LetsTalkSports with Sid Deshmukh features sports marketing ninja, an entrepreneur & venture investor and acts as a Digital Transformation Catalyst in organizations to drive sustainable change and impact, Managing Director CXM Group, Dentsu Singapore Prantik Mazumdar.
Avid cricketer from Pune started his entrepreneurial journey with Happy Marketer in 2011 where he spent a decade building & scaling up one of the best and most awarded independent digital marketing services firm in South East Asia region. In February 2019, he had a successful exit when Happy Marketer was sold to an American digital enterprise called Merkle, which is par...2022-10-1649 min
The Digiday PodcastDentsu Media’s Mark Prince is pushing advertisers to diversify their media mixes to support minority-owned publishersThere has been plenty of talk among advertisers and agencies about the need for brands to move ad dollars to minority-owned publishers to ensure they are reaching as many potential customers as possible. As svp and head of economic empowerment at Dentsu Media, Mark Prince is charged with turning that talk into action.“We’re guiding our internal investment and strategy teams to make sure that we have the framework that really fosters the inclusion of our diverse-owned outlets, working hard to remove the barriers that have long existed depending on the type of media that we’re wor...2022-08-3041 min
90.9 Jazzy rádió - MárkamonitorVendégem Busák István, a Dentsu Creative Hungary vezetője.Busák István mögött változatos életpálya áll, amelynek nagy részét külföldön töltötte. A
Dentsuhoz bizonyos értelemben hazatért, hiszen a mai Dentsu elődei közé tartozik a
Kirowski is, ahol pályáját kezdte. A későbbiekben volt a Publicis, a Hewlett Packard, a Mito,
az IBM Dubai, az IBM Studios és Interactive, majd az isobar Switzerland vezető munkatársa.
A ma esti beszélgetésben szót ejtünk a Dentsu globális átszervezéséről, ami érintette a
budapest...2022-08-2528 min
Mi3 Audio EditionDanny Bass: Dentsu’s media future, consulting shift, business transformation; Australia unattractive to overseas talent, industry must look elsewhere; Net zero or ad effectiveness debate; ‘Aggressive’, tight media market in H2 2022, 2023It’s been a big few months for Danny Bass. The former Mediabrands, GroupM and News Corp exec resigned from Snap to focus on his Berry Hill Farm property, which then flooded – multiple times. Now, he’s joined Dentsu as CEO of Dentsu Media. Dentsu isn’t the beast it once was, having taken a turn towards tech and consulting services in the past few years. Bass unpacks the advantages and challenges facing the group, which is “and always will be” a media company, while exploring agency culture, remote working, talent shortages, the net zero push and the future of holdcos.2022-08-0836 min
How I Became ...E02 How I Became CEO of dentsu X | Beth FreedmanIn 2020 Dentsu International, a global advertising group with 45,000+ staff and net revenue of $8.4bn were looking for a new CEO of dentsu X.
Beth was Managing Director of gyro UK.
A colleague recommended she applied.
Her reaction?
"They'll laugh if I apply"
After speaking with friends, she changed her mind….
She entered her application on the final day. This would be her first role as CEO...
Tune in to hear what happens next..
Topics discussed:
Growing up in the USA
Inspired by female role models
Leading coac...2022-07-041h 38
Cup Noodles To CareerFrom Copywriter to Chief Creative Officer of the Year | P.G. Aditiya, ex CCO at Dentsu WebchutneyIn today’s episode of The CNTC Show, we have P.G. Aditiya, ex-CCO of Dentsu Webchutney, sharing his journey from joining an agency in his early days as a copywriter, climbing the career ladder, becoming the CCO of Dentsu Webchutney, and later becoming the CCO of the year.
He worked with Tanishq, Razorpay, and a lot of other companies for their advertising campaigns, and in this episode, he shares a lot of his learning over the years about marketing, team building, advertising, and a lot more.
After announcing their intention to go independent, P.G. an...2022-06-131h 08
Bot Nirvana | AI & Automation PodcastBrian (Dentsu)Brian Klochkoff is the EVP and Global Head of Automation at Dentsu international, a large advertising services company.
At Dentsu, Brian has been defining and implementing Dentsu's global automation program alongside a team that includes a team of Data Scientists, Solution Architects, Engineers, and 100+ Citizen Developers. We talk about Dentsu's automation program, citizen development best practices, their technology ecosystem, and more in this chat.
More information and Links:
Connect with Brian: https://www.linkedin.com/in/brian-klochkoff
Visit Nandan on the web at nandan.info2022-05-2934 min
Karishma KonnectEp 33: Karishma Konnect with Prantik Mazumdar, Managing Director, CXM Group, Dentsu Singapore; Angel and Venture Capital InvestorBack with another fresh episode featuring the very insightful Prantik Mazumdar, Managing Director at Dentsu's Customer Experience Group in Singapore, also an active Venture and Angel Investor with multiple firms to his name. Known to be a digital transformation catalyst on LinkedIn, Prantik tells us what it takes to be one in today's times, as he further spills the beans on angel investing and venture capitalism. In a fun chat, he breaks down traditional jargon and makes money matters sound as interesting as LEGO. Watch the video to know more! Shorter - simpler - and succinct - enjoy and...2022-05-0425 minWomxn WhoInclusive LeadershipFollowing our words matter conversation with Krystle Tabujara (culture director at dentsu good), Kate and Simren have been thinking more deeply about inclusivity at work. What does it mean? What does it look like? And has anyone actually cracked systems that help make it part of how we run our teams and businesses?
2022-05-0144 minWomxn WhoThe Importance of Being an Active AllyReal discourse happens when we create space for all voices and perspectives – this week, we invite two senior male leaders at dentsu, Jeff Greenspoon (CEO, Canada and President, Solutions, Americas) and Stephen Kiely (Head of Creative, Canada), to join us in an extremely honest, eye-opening discussion on active allyship, white male privilege, and how men can support women at work every day.
2022-04-2444 minWomxn WhoWords Matter: Deciphering language and inclusivityKrystle Tabujara (they/them), culture director at Dentsu Good, explores how language can hurt us at work by creating complexes of superiority while upholding patriarchal ideals to how it’s likely a critically overlooked tool that can turn supposedly woke co-workers into truly inclusive leaders.
2022-04-1752 minWomxn WhoLeadership is an Adventure: Being an Executive Woman of ColorAnita Patil-Sayed, EVP, Operations at dentsu, joins Kate and Simren with some of the best insights heard to date! We get into authenticity, awareness, empathic leadership, having uncomfortable conversations and overcoming barriers for women at work.
2022-04-0343 min
Live with Business InsiderSTORYLINE with dentsu Webchutney's PG Aditiya & Pooja ManekIn the first episode of Storyline, we speak to PG Aditiya, Chief Creative Officer, dentsu Webchutney and Pooja Manek, Creative Director, dentsu Webchutney Bengaluru on how new mediums have impacted and transformed copywriting and storytelling and what it takes to craft clutter-breaking campaigns in today’s world where the audience isnt the easiest to please.2022-02-1450 min
KiteTalks - Sport • Insight • InspirationChinara Abdykadyrova - Managing Director at Dentsu Sports (Vietnam)Current focus: Dentsu Sports VietnamPast Highlight: Dentsu X and Dentsu Media VietnamExpertise: Sports MarketingRecorded August 2021.Here is the link to her public profile:https://www.linkedin.com/in/chinara-abdykadyrova-71ab2738/2021-11-2330 min
Media People PodcastEP55 - Dentsu New Business Manager - Amy FosterHustle—it’s a requirement for anyone trying to make it in media. And it’s a word that today’s guest, Amy Foster uses to describe herself.
Amy is a New Business Manager at Dentsu Canada—the Canadian division of Dentsu International, one of the world’s largest multinational media & marketing communications companies.
On the outside, media might appear to be one the more exciting and sexier industries. But little is ever made about the demands, let alone the impact it can have on a person.
Amy gives us a candid look into how after suffering from burnout she decided hit...2021-10-1345 min
Mimer - Overraskende inspirationEP15 - Dentsu Danmark, hvordan påvirker kommunikation forbrugernes adfærd?Sammen med Julie Daugaard, fra Dentsu Danmark, snakkede vi omkring digitale forbrugsvaner, e- handel, bæredygtighed og hvordan kommunikation påvirker forbrugernes adfærd. “... Man skal gentænke butiksoplevelsen; i stedet for at tænke ‘point of sell’ nærmere skal man tænke ‘point of experience’, for at skabe et oplevelsessted.“ Udtaler Julie Daugaard, Executive Strategy & Growth Director hos Dentsu Danmark.2021-09-2253 min
Digitale Vorreiter:innenKeine Angst und ein Expertennetzwerk – das Erfolgsgeheimnis von Dr. Ulrike Handel, CEO dentsu Deutschland & Dach
Sie managet nicht, sie transformiert – denn nichts ist so spannend für sie wie Veränderungen voran zu zutreiben und etwas zu bewegen. Dr. Ulrike Handel hat ein unglaublich gutes Gedächtnis und vielleicht auch deshalb mehr als 20 Jahre Erfahrung im Umfeld von Aufsichtsräten, beispielsweise als Aufsichtsrätin in börsennotierten internationalen Gesellschaften wie Stepstone ASA, ad pepper media International N.V. und Compugroup Medical. Erstaunlich gelassen und inspirierend zugleich spricht sie hier im Podcast über ihre Karriere. Zurzeit leitet sie als CEO dentsu Germany & DACH und treibt hier die Transformation voran. Die dentsu Gruppe ist ein international aufgestel...2021-06-1435 min
Advertising Vietnam PodcastEp7: Câu chuyện về phát triển con người "đi ngược dòng chảy" từ Dentsu Redder Impact AcademyLà một trong những agency sáng tạo nổi bật tại Việt Nam, Dentsu Redder ghi dấu ấn với nhiều sản phẩm gây tiếng vang trong nhiều năm liền, cùng danh mục khách hàng lớn top đầu thị trường. Riêng dịp Tết vừa qua, Dentsu Redder đã kịp “cân” gần 20 chiến dịch cho nhiều nhãn hàng khác nhau – một con số đáng mơ ước đối với bất kỳ agency nào.
Điều gì đứng sau thành công và sức sáng tạo không ngừn...2021-05-1219 min
MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEFTHE MASTER'S VOICE PODCAST | Ashish Bhasin, Dentsu Intl - Inspiration for survival, growthSend us a textOur special, expert guest in this episode of The Master’s Voice podcast series from MediaBrief is Ashish Bhasin, CEO APAC and Chairman India – Dentsu International and member of the Dentsu International Global Executive Team. Ashish has been one of the finest business and thought leaders in the Advertising & Media industry across India and the Asia Pacific for the past 32 years, and in this special episode, Pavan R Chawla caught up with him for some inspirational insights for businesses in the Media, Marketing, Advertising and Comm...2021-04-1453 min