Shows
Brands Made MeaningfulEp 92: How Course Architecture Shapes Club IdentityDerek and Tucker are joined by Drew Rogers, a seasoned golf course architect, to explore the intricate relationship between golf course design, identity, and culture.
For more information, visit us at: www.sussner.com
To learn more about Drew Rogers:
https://www.jdrewrogers.com/
https://www.linkedin.com/in/drewrogers1/
https://www.instagram.com/drewrogers8499/2025-07-2828 min
Brands Made MeaningfulEp 91: Brand's Role in Club MarketingDerek and Tucker break down unique approaches to applying your brand to your marketing to attract the right fit.
For more information, visit us at: www.sussner.com
2025-07-1429 min
Brands Made MeaningfulEp 90: Taking Care of the People Who Take Care of PeopleDerek and Tucker are joined today by Craig Pratt to discuss finding the courage to challenge the status quo.
For more information, visit us at: www.sussner.com
2025-06-3034 min
Brands Made MeaningfulEp 89: Reviving New Member InterestDerek and Tucker take a look at steps you can take to ensure you aren't selling your club short.
For more information, visit us at: www.sussner.com
2025-06-1631 min
Brands Made MeaningfulEp 88: Brand Through the Eyes of a Club Manager & ConsultantChris Coulter, Vice President of Club Consulting with the McMahon Group, joins Derek and Tucker to discuss the intersection of branding and consulting in the private club space.
For more information, visit us at: www.sussner.com
2025-06-0230 min
Brands Made MeaningfulEp 87: Evolving Member ExpectationsDerek and Tucker dive into the differences between generational club members, their wants and needs, and how to balance out expectations across the board for a more intentional future.
For more information, visit us at: www.sussner.com
2025-05-1926 min
Brands Made MeaningfulEp 86: Winning The Talent Game with Tom WallaceDerek and Tucker are joined today by Tom Wallace, Partner at KKandW, to shed light on recruitment practices and employee retention for managers looking to grow and cultivate the workplace.
https://kkandw.com/
For more information, visit us at: www.sussner.com
2025-05-0535 min
Brands Made MeaningfulEp 85: Reclaiming Reputation Through Brand RevitalizationDerek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity.
For more information, visit us at: www.sussner.com
2025-04-2125 min
Brands Made MeaningfulEp 84: Branding the Club with Don KovacovichDerek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner.
https://www.theclubgv.com/
For more information, visit us at: www.sussner.com
2025-04-0739 min
Brands Made MeaningfulEp 83: Changing a Club's Membership ModelDerek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning.
For more information, visit us at: www.sussner.com
2025-03-2422 min
Brands Made MeaningfulEp 82: Connecting a Club with its StoryDerek and Tucker are joined today by Jackie Carpenter, author of People First.
For more on Jackie and People First check out:
https://threeandjackie.com/
For more information, visit us at: www.sussner.com
2025-03-1027 min
Brands Made MeaningfulEp 81: Branding a Club AnniversaryDerek and Tucker discuss when to celebrate milestones and how to best utilize your history while looking towards the future.
For more information, visit us at: www.sussner.com
2025-02-2421 min
Brands Made MeaningfulEp 80: Private Club Storytelling with Ricky L. Potts Jr.Derek and Tucker have the pleasure to speak with Ricky L. Potts Jr. about how powerful moments can be for your club members.
For more information, visit us at: www.sussner.com
2025-02-1040 min
Brands Made MeaningfulEpisode 79: Opportunity in Club Facility RenovationsDerek and Tucker discuss pivotal key moments in your legacy and how to transform your story through renovation.
For more information, visit us at: www.sussner.com
2025-01-2726 min
Brands Made MeaningfulEpisode 78: The Evolution of Club Members with Jon LastDerek and Tucker highlight how your members relate to your club and branding.
For more information, visit us at: www.sussner.com
2025-01-1328 min
Brands Made MeaningfulEpisode 77: Member Branding vs. Product BrandingDerek and Tucker discuss the challenges their client's have moved through when approaching differing styles of branding.
For more information, visit us at: www.sussner.com
2024-12-3028 min
Brands Made MeaningfulEpisode 76 - The Role of a Club's LogoDerek and Tucker take a look back on logos they've designed over the years and explain the strategic reasons behind their choices.
For more information, visit us at: www.sussner.com
2024-12-1629 min
DRIVERS: Inside the Golf IndustryGolf Facility Branding Becomes a Critical Success FactorSports & Leisure Research Group’s Jon Last and David Klein sit down with branding expert Derek Sussner to unpack how and why golf facility branding is at the heart of golf’s increased resonance with a broader audience.2024-12-0417 min
Brands Made MeaningfulEpisode 75: Club Brand GovernanceDerek and Tucker divulge the steps to evolving your brand while retaining your core values.
For more information, visit us at: www.sussner.com
2024-12-0217 min
Brands Made MeaningfulEpisode 74: Seasonal Member MerchandiseDerek and Tucker take a look at crafting specific merch to celebrate landmarks and special times of the year.
For more information, visit us at: www.sussner.com
2024-11-1819 min
Brands Made MeaningfulEpisode 73: Who is Sussner?Derek and Tucker take a break from talking shop to talk about who they are and what they stand for.
For more information, visit us at: www.sussner.com
2024-11-0419 min
Brands Made MeaningfulEpisode 72: Club Identities Beyond AmenitiesDerek and Tucker discuss what it takes to stand out in unique ways for your club.
For more information, visit us at: www.sussner.com
2024-10-2119 min
Brands Made MeaningfulEpisode 71: Little Things Mean EverythingDerek and Tucker take a look at the often missed and easy to overlook.
For more information, visit us at: www.sussner.com
2024-10-0720 min
Brands Made MeaningfulEpisode 70: Build Flexible Brand SystemsDerek and Tucker break down the building blocks for long lasting branding.
For more information, visit us at: www.sussner.com
2024-09-2320 min
Brands Made MeaningfulEpisode 69: The Club At Golden ValleyDerek and Tucker take a close look at one of their recent rebrands.
For more information, visit us at: www.sussner.com
2024-09-0925 min
Brands Made MeaningfulEpisode 68: When to Launch a Club RebrandDerek and Tucker break down how to find the perfect timing when launching a club rebrand.
For more information, visit us at: www.sussner.com
2024-08-2623 min
The Wednesday Match Play Podcast brought to you by Eden Mill St AndrewsDerek Sussner, Sussner | Episode No. 418Sussner specializes in helping private clubs define and design their brands. They work to energize and materialize iconic member brands through strategic brand development and design services. Their offerings include brand strategy, identity design, and marketing materials to enhance the club's image and engagement with members. On this episode of The Wednesday Match Play Podcast powered by Epic Golf Club, Derek provides a comprehensive overview of their services and client support, elaborates on his team and their approach to managing expectations, and discusses their strategic partnerships. He also highlights their blog and podcast, details the duration and cost of...2024-08-211h 25
Brands Made MeaningfulEpisode 67: Steps to Launching a Club RebrandDerek and Tucker break down the steps to take and the reasons why you should consider a club rebranding.
For more information, visit us at: www.sussner.com
2024-08-1227 min
Brands Made MeaningfulEpisode 66: Brand Marketing vs Brand DesignDerek and Tucker define the line between marketing and design and how they intersect to inform one another.
For more information, visit us at: www.sussner.com
2024-07-2925 min
Brands Made MeaningfulEpisode 65: Building Brand GuidelinesDerek and Tucker show us how to build infrastructure guidelines to unify your brand experience across the board.
For more information, visit us at: www.sussner.com
2024-07-1533 min
Brands Made MeaningfulEpisode 64: Club Identity SystemsDerek and Tucker we cover what Identity Systems entail and how to discern between internal and external methodologies.
For more information, visit us at: www.sussner.com
2024-07-0135 min
Brands Made MeaningfulEpisode 63: Navigating Branding With a BoardDerek and Tucker bring clarity to uniting your company under one cohesive vision.
For more information, visit us at: www.sussner.com
2024-06-1727 min
Brands Made MeaningfulEpisode 62: Putting a Committee TogetherDerek and Tucker assemble your need-to-know facts when putting together your committee.
For more information, visit us at: www.sussner.com
2024-06-0327 min
Brands Made MeaningfulEpisode 61: The Guiding Principles of Private ClubsDerek and Tucker go over the top ways private clubs can find the balance between pleasing old members while attracting new ones, all while making moves towards the future.
For more information, visit us at: www.sussner.com
2024-05-2030 min
Brands Made MeaningfulEpisode 60: How Color Affects PerceptionDerek and Tucker cover how to best convey your business with color.
For more information, visit us at: www.sussner.com
2024-05-0617 min
Brands Made MeaningfulEpisode 59: Brand EcosystemsDerek and Tucker break down how to craft effortless experiences when considering your brand as a whole.
For more information, visit us at: www.sussner.com
2024-04-2220 min
Brands Made MeaningfulEpisode 58: 6 Types of Brand TransformationDerek and Tucker dive into 6 distinct types of transformations for a wide range of brands.
For more information, visit us at: www.sussner.com
2024-04-0829 min
Brands Made MeaningfulEpisode 57: Tournament Branding for ClubsDerek and Tucker discuss designing and delighting your club members with tailored events.
For more information, visit us at: www.sussner.com
2024-03-2522 min
Brands Made MeaningfulEpisode 56: Brand Promoters & DetractorsDerek and Tucker discuss how high level promoters increase your NPS and how to turn the tides on your detractors.
For more information, visit us at: www.sussner.com
2024-03-1117 min
Brands Made MeaningfulEpisode 55: The Loudest Voices in the RoomDerek and Tucker talk about gathering feedback while prioritizing every voice.
For more information, visit us at: www.sussner.com
2024-02-2618 min
Brands Made MeaningfulEpisode 54: Determining a Primary AudienceDerek and Tucker discuss if and when you should be honing in on your audience vs. casting as wide a net as possible.
For more information, visit us at: www.sussner.com
2024-02-1227 min
Brands Made MeaningfulEpisode 53: Assessing a Brand's NameDerek and Tucker dive into the parameters of what makes a name and the reasons yours may not be working for you
For more information, visit us at: www.sussner.com
2024-01-2922 min
Private Club Radio Show301: The Art of Branding in Private Clubs with Derek SussnerOur guest, Derek Sussner, a sports branding expert, shares fascinating insights into what truly separates branding from marketing and why it matters, especially in the highly competitive world of private clubs and sports.We delve into the world of golf and discuss the role of personal style in branding. We reference Seth Godin's perspective on the human aspect behind branding and explore how maintaining a cohesive brand image can boost your club's reputation. Wonder how this can be applied to your situation? Look no further than our conversation about a bachelor party's mismatched golf attire. Finally, Derek...2023-11-2721 minPrivate Club Radio Show301: The Art of Branding in Private Clubs with Derek SussnerOur guest, Derek Sussner, a sports branding expert, shares fascinating insights into what truly separates branding from marketing and why it matters, especially in the highly competitive world of private clubs and sports.We delve into the world of golf and discuss the role of personal style in branding. We reference Seth Godin's perspective on the human aspect behind branding and explore how maintaining a cohesive brand image can boost your club's reputation. Wonder how this can be applied to your situation? Look no further than our conversation about a bachelor party's mismatched golf attire. Finally, Derek...2023-11-2721 min
Brands Made MeaningfulEpisode 47 - Branding For Private GolfDerek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs.
For more information, visit us at: www.sussner.com
2023-11-0632 min
Brands Made MeaningfulEpisode 46: Dealing with an Identity CrisisDerek and Tucker breakdown how to identify and remedy a brand's identity crisis throughout thoughtful and intention brand management.
For more information, visit us at: www.sussner.com
2023-10-3028 min
Brands Made MeaningfulEpisode 45: Branding Vs. MarketingDerek and Tucker explain the vast difference between Branding and Marketing and how to make sure the two are complimenting each other.
For more information, visit us at: www.sussner.com
2023-10-2330 min
Brands Made MeaningfulEpisode 44: Build Your Brand’s FoundationDerek and Tucker expand on the importance of laying the right foundation for your organization.
For more information, visit us at: www.sussner.com
2023-10-1639 min
Brands Made MeaningfulEpisode 43: Building a Constructive Branding ProcessDerek and Tucker break down the Branding Process from the high-level building blocks to the subsets.
For more information, visit us at: www.sussner.com
2023-10-0936 min
Brands Made MeaningfulEpisode 42: What Makes a Brand RelevantDerek and Tucker dive into how your business should maintain relevancy and the risks of resting on your laurels.
For more information, visit us at: www.sussner.com
2023-10-0237 min
Brands Made MeaningfulEpisode 41: Your Right To WinDerek and Tucker break down how to help your business grow in the right direction when it comes to areas you are meant to win.
For more information, visit us at: www.sussner.com
2023-09-2528 min
Brands Made MeaningfulEpisode 40: An Intro to Sub BrandingDerek and Tucker discuss the nuances of developing sub-branding and strategies.
For more information, visit us at: www.sussner.com
2023-09-1128 min
Brands Made MeaningfulEpisode 39: Conquer Branding FearsDerek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand.
For more information, visit us at: www.sussner.com
2023-08-2832 min
Brands Made MeaningfulEpisode 38: Balancing Strategy & DesignDerek and Tucker discuss the impact made for their clients when the right balance is made between strategy and design.
For more information, visit us at: www.sussner.com
2023-08-1427 min
Brands Made MeaningfulEpisode 37: Branding PrioritiesDerek and Tucker discuss how to figure out where to start when considering your branding priorities.
For more information, visit us at: www.sussner.com
2023-07-3129 min
Brands Made MeaningfulEpisode 36: Invest in Your BrandDerek and Tucker discuss how crucial it is to ensure your brand is standing out amongst the competition.
For more information, visit us at: www.sussner.com
2023-07-1733 min
Brands Made MeaningfulEpisode 35: Why is Positioning Scary?Derek and Tucker take discuss how they build brand foundational elements specifically geared towards each individual client.
For more information, visit us at: www.sussner.com
2023-07-0335 min
Brands Made MeaningfulEpisode 34: What Are Brand Consultants?Derek and Tucker take an in-depth look into the wide variety of their clientele.
For more information, visit us at: www.sussner.com
2023-06-1935 min
Brands Made MeaningfulEpisode 33: Hire for Brand FitDerek and Tucker discuss the importance of hiring beyond professional skill sets
For more information, visit us at: www.sussner.com
2023-06-0534 min
Brands Made MeaningfulEpisode 32: Your Brand’s Stance MattersDerek and Tucker discuss the importance of knowing where and why you stand.
For more information, visit us at: www.sussner.com
2023-05-2230 min
Brands Made MeaningfulEpisode 31: Levels of Executing a Brand RefreshDerek and Tucker discuss the purpose behind revitalizing your brand.
For more information, visit us at: www.sussner.com
2023-05-0831 min
Brands Made MeaningfulEpisode 30: The Role of Features and BenefitsDerek and Tucker take a closer look into the "F&Bs" of company branding.
For more information, visit us at: www.sussner.com
2023-04-2436 min
Brands Made MeaningfulEpisode 29: Should You Listen to or Lead Your Customers?Derek and Tucker discuss an often underlying issue in branding.
For more information, visit us at: www.sussner.com
2023-04-1036 min
Brands Made MeaningfulEpisode 28: Managing a Brand TransformationDerek and Tucker get into the challenge within the challenge - the change management within a brand transformation.
For more information, visit us at: www.sussner.com
2023-03-2738 min
Brands Made MeaningfulEpisode 27: Living Your BrandDerek and Tucker discuss one of the greatest questions they've been asked by a client - "How do we live this brand?"
For more information, visit us at: www.sussner.com
2023-03-1340 min
Brands Made MeaningfulEpisode 26: What Makes a Brand AuthenticDerek and Tucker kick off Season 2 by diving into what makes brands authentic.
For more information, visit us at: www.sussner.com
2023-02-2732 min
Brands Made MeaningfulEpisode 25: Reviewing your Competition’s CreativeDerek and Tucker celebrate their silver sober edition episode by diving into what we can learn from our competition - and how to set ourselves apart from them.
For more information, visit us at: www.sussner.com
2023-02-1337 min
Brands Made MeaningfulEpisode 24: Interviewing your Audience for InsightsDerek and Tucker discuss gathering emotional insights from multiple vantage points to help define your brand.
For more information, visit us at: www.sussner.com
2023-01-3036 min
Brands Made MeaningfulEpisode 23: Assumption ReversalDerek and Tucker discuss how we change our thoughts and get into a different mindset to refine and revise our branding.
For more information, visit us at: www.sussner.com
2023-01-1617 min
Brands Made MeaningfulEpisode 22: Developing vs Amplifying a BrandDerek and Tucker discuss the different paths of developing or redeveloping a brand, and how to know which road to take.
For more information, visit us at: www.sussner.com
2023-01-0234 min
Brands Made MeaningfulEpisode 21: Refreshing a Sporting Goods BrandDerek and Tucker take a look at a case study for one of their clients.
For more information, visit us at: www.sussner.com
2022-12-1931 min
Brands Made MeaningfulEpisode 20: Defining PerceptionDerek and Tucker discuss how preconceived perceptions can affect how our brands are viewed - and how those views can be altered.
For more information, visit us at: www.sussner.com
2022-12-0536 min
Brands Made MeaningfulEpisode 19: What is a Brand?Derek and Tucker take us through the important distinction between having a dialogue and having a monologue with your audience.
For more information, visit us at: www.sussner.com
2022-11-2133 min
Brands Made MeaningfulEpisode 18: Branding Golf Courses vs Golf ClubsDerek and Tucker further hone in on golf course design.
For more information, visit us at: www.sussner.com
2022-11-0732 min
Brands Made MeaningfulEpisode 17: Refreshing a Golf CourseDerek and Tucker discuss the bar for golf course design - and how to push past it.
For more information, visit us at: www.sussner.com
2022-10-2421 min
Brands Made MeaningfulEpisode 16:Let’s Talk TaglinesDerek and Tucker talk taglines in today's episode.
For more information, visit us at: www.sussner.com
2022-10-1038 min
Brands Made MeaningfulEpisode 15: Refreshing an Athletic DepartmentDerek and Tucker discuss how to refresh an athletic department.
For more information, visit us at: www.sussner.com
2022-09-2630 min
Brands Made MeaningfulEpisode 14: Branding a ClubDerek and Tucker discuss how to brainstorm branding a club.
For more information, visit us at: www.sussner.com
2022-09-1230 min
Brands Made MeaningfulEpisode 13: An Intro to Internal BrandingDerek and Tucker discuss the power behind internal branding
For more information, visit us at: www.sussner.com
2022-08-2938 min
Brands Made MeaningfulEpisode 12: The Value of StereotypingDerek and Tucker sit down today to discuss the meaning of stereotyping within the branding world.
For more information, visit us at: www.sussner.com
2022-08-1528 min
Brands Made MeaningfulEpisode 10: Aren’t Brands Just Logos?Derek and Tucker sit down today to discuss what logos mean within branding.
For more information, visit us at: www.sussner.com
2022-07-1831 min
Brands Made MeaningfulEpisode 9: The Business You Are Really InDerek and Tucker sit down today to discuss how to discover what business you are really in to better understand your mission statement.
For more information, visit us at: www.sussner.com
2022-07-0433 min
Brands Made MeaningfulEpisode 8: Clarity of VisionDerek and Tucker discuss the importance of looking ahead towards the big picture to better hone the purpose behind what we do in the now.
For more information, visit us at: www.sussner.com
2022-06-2032 min
Brands Made MeaningfulEpisode 7: Branding B-2-B EnvironmentsDerek and Tucker discuss the Branding of Spaces
For more information, visit us at: www.sussner.com
2022-06-0627 min
Brands Made MeaningfulEpisode 6: It’s All in the NameDerek and Tucker discuss what a name can say - and not - about your company
For more information, visit us at: www.sussner.com
2022-05-2333 min
Brands Made MeaningfulEpisode 5: Delving Into Branding DataDerek and Tucker jump into the discovery phase of branding before it hits the drawing board.
For more information, visit us at: www.sussner.com
2022-05-0937 min
Brands Made MeaningfulEpisode 4: Content Made MeaningfulToday Derek and Tucker discuss the concepts within content and its common misconceptions such as the phrase "Content is King."
For more information, visit us at: www.sussner.com
2022-04-2031 min
Brands Made MeaningfulEpisode 2: Visuals That Take The CakeDerek and Tucker sit down to discuss visual impact and what that could mean for your brand.
For more information, find us at: https://www.sussner.com
2022-04-1131 min
Brands Made MeaningfulEpisode 1: Are You Different or Distinct?It's not about being the only option, it's about being the right option. Join Derek and Tucker as they discuss Differentiation & Distinction.
For more information, find us at: https://www.sussner.com
2022-04-1132 min
Inbound Back OfficeE178: How to use your messaging to build a simple marketing plan (Sussner Design Company)Do you know how to create a cohesive connection between your messaging and your strategic marketing plan? Derek Sussner of Sussner Design Company tells us how to do just that! He gives us a 5-step plan for creating a marketing plan from your messaging.2021-04-0225 minInbound Back OfficeE142: Brand Messaging and StoryBrand (Sussner Design Company)Can you describe what your business does in a way that resonates with people? Many agencies can't! Hear what Derek Sussner of Sussner Design Company (https://www.sussner.com/) has to say about brand messaging and how StoryBrand (https://storybrand.com/) can help you more effectively describe what your business does and how it can help your customers.2020-07-2425 min
The Phase 2 PodcastStory Branding - Part 2Adam finishes up his chat with Derek Sussner (sussner.com) about Story Branding and how it can help your business2020-04-0129 minThe Phase 2 PodcastStory Branding - Part 1Adam talks with Derek Sussner of sussner.com about how his company has shifted into Story Branding. Part 1 of 2.2020-03-2526 min
Crushing Club MarketingTelling Your Club's Story Through Branding with Derek SussnerDerek Sussner, President of Sussner Design Company shares his insights on how clubs can leverage their best stories through branding. Branding is about so much more than your logo or brand colors — it's about the impression you leave with every interaction you have with a visitor, prospect or member.2018-04-2638 min