Shows
The Texas Highway Radio ShowTexas Highway Radio Show N°7 (2025)Playlist N°7
Intro : Are You Ready For the Country 00:00Wade Sutton: The Pro Leisure Circuit 00:34Faith Williams: Route 66 04:43Jillian Hudson: Gingerbread Man 07:47Gene Blue: Pasadena 12:03Carol Markstrom: Spirit Buffalo 14:56Larkin Poe: If God Is A Woman 19:01Lane Bricker: Enough To Quit 22:32Alex Miller (feat. Emily Ann Roberts): More Country Than You 26:31Courtney Patton: What Is Done Will Be Repeated 29:54Derik Bross: Mule Skinner Blues 34:14Jolie Blue (Feat Tim Hus): Hang The Key On The Bunkhouse Door 37:19Joe Ely: Shake 'em Up 39:48Blaine Andrew Ross: D...2025-02-0759 min
The Texas Highway Radio ShowTexas Highway Radio Show N°7 (2025)Intro : Are You Ready For The Country
Wade Sutton: The Pro Leisure Circuit (Tucson To Tabermash-2025)
Faith Williams: Route 66 (Queen Of Hearts-2025)
Jillian Hudson: Gingerbread Man (Single-2025)
Gene Blue: Pasadena (Revival Of The West-2025)
Carol Markstrom: Spirit Buffalo (Single-2025)
Larkin Poe: If God Is A Woman (Bloom-2025)
Lane Bricker: Enough To Quit (Single-2025)
Alex Miller (feat. Emily Ann Roberts): More Country Than You (Single-2025)
Courtney Patton: What Is Done Will Be Repeated (Carry You With Me-2025)
Derik Bross: Mule Skinner Blues (From The Heart-2025)
Jolie Blue (Feat Tim Hus...2025-02-0759 min
What's Going On In BankingWhy Is Marketing In Decline?Marketing majors at business schools are declining and boardrooms are dropping marketing’s seat. Even marketing professionals are failing to effectively market themselves. In this episode, Ron and guests Derik Sutton (CMO, Autobooks) and Mary Anne Keegan (CEO, Etch Advisors) discuss these challenges. They also explore the changing landscape of marketing and the need for a balance between short-term results and long-term attention.2024-05-0131 min
The Message-Market Fit Podcast#005 - Derik Sutton & Kyle Bazzy - A Masterclass On the 'Jobs to Be Done' FrameworkIn this episode, we dive deep into the “Jobs to Be Done” methodology with Derik Sutton and Kyle Bazzy. Derik is CMO and Kyle is SVP of Customer Success at Autobooks. The guys are seasoned professionals in B2B SaaS marketing, sales, and the fintech industry. We dive into their personal journeys that led them to SaaS, and walk you through the (often unconventional) strategies you can use to deeply understand and speak to your customers.Kyle shares his unconventional entry into the sales world, and how a passion for entrepreneurship and technology led him to co-found a su...2024-03-0654 min
Fintech HustleFintech Hustle: The Flashback EpisodeEver wondered what happens behind the scenes of the FinTech Hustle podcast? This special flashback episode pulls back the curtain as we, your hosts Sam Kilmer, Mary Wisniewski, Ron Shevlin, Al Dominick, and the usually behind-the-scenes Bailee Wishart, journey through our favorite podcast moments, featuring key moments from former guests Kara Parkey, Doug Brown, Kim Snyder, Tom Shen, Emily Steele, Neil Underwood, Derik Sutton, Sarah Howell, Siya Vansia, and Mike Triggiano. If you've ever wanted a sneak peek into the essence of FinTech Hustle, this episode is your front-row ticket. Buckle up and tune in for a rollercoaster ride...2023-12-0743 min
Business of Software PodcastEp 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)In our upcoming BoS USA conference in Raleigh NC on 2-4 October, we're doing a really interesting afternoon digging into a case study with the great folks at Autobooks. Mark sits down with to of the four Autobookers taking to the stage in the fall to discuss connecting sales with marketing. Happy listening!
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Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message2023-08-0942 minFintech HustleJohn Findlay and Derik Sutton live from FinXTechSam Kilmer and co-host Mary Wisniewski are joined by LemonadeLXP's John Findlay and Autobooks' Derik Sutton in the halls of FinXTech 2023 in Tampa, where they engage in an unscripted chat on what's working and not working in the world of fintech, storytelling in marketing, and Mary's foray into a FinXTech breakout on THC.2023-05-1021 min
Bank Marketing ShowEp 32 – How Banks and Small Businesses Connect Better with Derik SuttonEp 32 - How Banks And Small Businesses Can Connect Better with Derik Sutton - Chief Marketing Officer at Autobooks Marketing to small businesses comes down to relationships, proximity, and trust. Derik Sutton, Chief Marketing Officer for...2023-05-0100 min
Bank Marketing ShowEp 32 - How Banks and Small Businesses Connect Better with Derik SuttonEp 32 - How Banks And Small Businesses Can Connect Better with Derik Sutton - Chief Marketing Officer at Autobooks Marketing to small businesses comes down to relationships, proximity, and trust. Derik Sutton, Chief Marketing Officer for Autobooks, is a small business and bank marketing expert. Dan and Chris chat with him about the best ways banks can build trust and relationships with their small business customers at every stage of the journey, through educational content marketing, sales and marketing frameworks (including the “Jobs To Be Done” Framework), and more. Topics Include: - How Autobooks be...2023-05-0144 min
Reinventing BankingFinding Your Customer’s Moment of NeedFor this episode of Reinventing Banking, we speak to Derik Sutton of Autobooks at the 2023 Acquired or Be Acquired event to discuss how community banks can better serve business customers. 2023-02-0836 min
Banking on Digital Growth256) Study the Switch: What Inspires Consumers to Change Behaviors?Customer surveys have become the default mechanism for financial brands in understanding consumer behavior. But surveys have a glaring weakness: they fail to account for the “why” behind a customer’s shift in brand loyalty.
Derik Sutton, CMO at Autobooks, tells us why financial brand leaders need to dig deeper and hear the stories behind the shifts in consumer behavior
Join us as we discuss:
- The four forces in play behind switches in customer behavior (7:10)
- How digital evangelists can influence your consumers (18:52)
- Brid...2022-12-2037 min
Think Like a Brand, Not a BankThe Derik Episode: Start Simple And See Where It Takes YouExcited to spend a few minutes with the trailblazing CMO of Autobooks, Derik Sutton.
Derik is a Board Member at the Association for Financial Technology (AFT) as well as an award-winning marketer and sought after speaker.
In this episode:
The importance of one-liners
Jobs to be done thinking
The unenviable life of rock stars
"Start simple and see where it takes you"
For more on Derik: click here
For more on the book, Think Like a Brand, Not a Bank: click here
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Send in a voice me...2022-10-1726 min
Fintech ConfidentialEnabling Small Businesses with Local Financial Institutions from AutoBooks CMO, Derik Sutton - Episode 22Episode OverviewDerik Sutton is the CMO of the embedded payments and invoicing for financial institutions company, AutoBooks. He shares the importance of solving customer problems when building a product or service and what it means to be the Mustard on a financial sandwich. Three things in this episode that we dive into. 1️⃣ Being okay with not being the entire sandwich 2️⃣ The importance of customer empathy3️⃣ How segmentation of customers holds small Financial institutions backLinksAutobooksWebsite: www.autobooks.coLinkedi...2022-09-2049 min
FINTECHTALKChallenger Banks and Fintechs for Small Businesses | 28 JulySmall is Beautiful: Where Challenger Banks and Fintechs Really ScoreI was in a philosophical mood when I checked in to a Fintechtalk session on Clubhouse on July 28. Why, I asked no one in particular, did the word “success” seem to invariably suggest terms like “large deal”, “double digit growth”, “enterprise solutions” and so on. “Does that imply that to be small is somehow not as cool?” I wondered, as I sat in the digital shadows and looked on silently, and a bit crabby, sipping on a below-average Pina Colada, waiting for the session to begin.As I lea...2021-08-161h 26
Fintech Marketing Podcast by 11:FS11. Roundtable - B2B is the new B2C
Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.
In today’s episode, we look at B2B marketing in fintech and financial services. B2B has always been treated as the less interesting sibling to B2C, but fintechs are rewriting the marketing script and adopting B2C tactics from community building to guerilla marketing. What can we learn from them? How do y...2021-08-0343 minBanking on Digital Growth115) #InsideDigitalGrowth: Consumer Personas - Obtaining Executive Buy-In on NichingToday, I’m tackling this listener question: How can our marketing team get executive buy-in to commit and focus our marketing and sales on a niche with the development of consumer personas?
In this solo episode, you’ll hear from me, James Robert Lay, CEO at Digital Growth Institute, about how to reimagine niches as defined not by geographical boundaries but mental ones.
In this episode we discuss:
- What personas are and how they create empathy
- Setting geography aside in favor of targeting niche beliefs
- Ex...2021-08-0330 minBanking on Digital Growth94) #ExponentialInsights: How Embedding Fintech Better Serves Your CustomersMost people have probably heard of embedded finance by now, but how many have heard of embedded Fintech?
My guest today, Derik Sutton, Vice President of Marketing at Autobooks.co, is one expert sounding the alarm to make sure more financial brands do. He joined the show to explain how embedded Fintech can help financial brands better serve SMBs.
In this episode, we discuss:
- Why banks should embed Fintech services
- How small business payments are changing
- Why financial brands need to reach out...2021-05-2441 min
Tearsheet Podcast: Exploring financial services together'Embedded fintech is about banking integrating SaaS': Autobooks' Derik SuttonThe following was produced by Tearsheet Studios. We worked with fintech software provider Autobooks to create a four part podcast series on the evolution of business banking and how banks can better service SMBs through a changing mindset, partnerships and integrations.
With APIs and embedded finance, it’s getting easier for software firms to integrate financial products into their offerings. So, software used by the construction industry, for example, can incorporate payments via a tie-up with a fintech company.
Derik Sutton leads marketing insights at Autobooks, a small business product suite that integrates directly inside of a bank's existing digital ba...2021-03-2219 minTearsheet Podcast: Exploring Financial Services Together'Embedded fintech is about banking integrating SaaS': Autobooks' Derik SuttonThe following was produced by Tearsheet Studios. We worked with fintech software provider Autobooks to create a four part podcast series on the evolution of business banking and how banks can better service SMBs through a changing mindset, partnerships and integrations.
With APIs and embedded finance, it’s getting easier for software firms to integrate financial products into their offerings. So, software used by the construction industry, for example, can incorporate payments via a tie-up with a fintech company.
Derik Sutton leads marketing insights at Autobooks, a small business product suite that integrates directly inside of a bank's existing digital ba...2021-03-2219 min
Payments Innovation#FintechCaraoke: Control the Deposit, Control the Relationship with Derik SuttonFinancial innovation is happening at a record pace.But when it comes to small businesses…If you aren’t solving their cashflow problems, nothing else matters. In today’s episode, I speak with Derik Sutton, VP of Marketing at Autobooks, to learn why cash flow is everything when it comes to small businesses. What we talked about:The cashflow problem for small businessesHow fintechs have squeezed out banks for depositsThe different incentives for banks and fintechsTo ensure that you never miss an episode of Pay...2021-01-0531 min
Payments Innovation#FintechCaraoke: Control the Deposit, Control the Relationship with Derik SuttonFinancial innovation is happening at a record pace.But when it comes to small businesses…If you aren’t solving their cashflow problems, nothing else matters. In today’s episode, I speak with Derik Sutton, VP of Marketing at Autobooks, to learn why cash flow is everything when it comes to small businesses. What we talked about:The cashflow problem for small businessesHow fintechs have squeezed out banks for depositsThe different incentives for banks and fintechsTo ensure that you never miss an episode of Payments Innovation, subscribe on App...2021-01-0531 min