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Showing episodes and shows of
Desola Davis
Shows
Journey to Fans
JTF 044: Satisfied Customers Could Be Sabotaging Your Sales
Customer expectations for online coaches, educators, and experts are changing.It’s not enough to have satisfied customers, you need transformational offers to stand out in your industry.Many entrepreneurs settle for satisfied customers because they don’t feel they have the resources or knowledge to make their offers more transformational. But the truth is, they don’t have to look very far to get started.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:Why satisfied customers are sabotaging your salesWhat makes offers stand out in a crowded market full of...
2024-02-21
14 min
Journey to Fans
JTF 043. Create a Winner's Highway for Your Goals
A critical mistake that high achievers often make with their goals is that they don’t make winning easy. This is precisely why they struggle to stay consistent with their goals.Creating a Winner’s Highway helps you achieve more goals and make success the standard.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: A common practice that does more harm than good for goal achievementThe two paths to goal achievement success (spoiler alert: one’s easier than the other)A simple analogy that will help shift your mindset so you can...
2024-01-08
06 min
Journey to Fans
JTF 042: The Power of Your Perspective
One of the most underrated assets you have as a business owner is your perspective. As a business owner, you bring a unique perspective to the table, and it's important not to be afraid to share it.In this episode, I’ll break down three ways you can leverage your perspective to stand out as a thought leader in your industry.Free workbook: Maximize your offer's value proposition and customer revenueDon't forget to subscribe or follow this podcast on whatever pla...
2023-06-05
16 min
Journey to Fans
JTF 041: Being an Expert is Bad For Your Business
The biggest question I've gotten in my work is "How can I be seen as an expert in my industry? "And the more that I've worked with people, the more I discover that this is the wrong question.Being an expert won't help you stand out in your industry. The market is saturated...with experts.Tune in to this episode to find out what to do instead and how to increase your income and impact in your business.In This Episode:Leadership Example: Olivia Pope and Her Gladiators
2023-05-30
16 min
Journey to Fans
JTF 040. Your Voice Has a PLACE
Your voice is as unique as your fingerprint. It's the way you express your identity to the world. But identity doesn't show up without intention. It needs to be exercised. And the best way to start is by giving your voice a PLACE.In this episode, you'll learn how to use the PLACE method to master owning your identity and using your unique voice.Free workbook: Maximize your offer's value proposition and customer revenueDon't forget to subscribe or follow this podcast on whatever platform you're listening.If y...
2023-05-17
18 min
Journey to Fans
JTF 039. What's Missing?
I've been thinking about the same question for the last yearWhat's this all for? What do you do when you have all the measures of success, but it still feels like something is missing?Surely it can't be more ones and zeros.Tune into this episode to hear more about how to find what's missing after you've achieved everything. Free workbook: Maximize your offer's value proposition and customer revenueDon't forget to subscribe or follow this podcast on whatever platform y...
2023-05-15
07 min
Journey to Fans
JTF 038. Why It’s Important to Have a Strong Network for Your Business With Melody Johnson
Building a strong business network will help you increase your revenue.The beauty of building a business network is that you can grow together in a referral relationship. By establishing your expertise, you start to create a resume of referrals which builds your business network.BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: What it means to develop a business network.Why building a business network is important for you to grow your busi...
2022-11-23
35 min
Journey to Fans
JTF 037. How Kajabi Can Create a Seamless Process for Your Business with Elizabeth Averyanova
Kajabi is an all-in-one platform that you need to make your business processes seamless.Kajabi has many features that will plan for the many touchpoints for your clients, making it a great client experience.Kajabi is worth the investment because you get the features of multiple platforms in one place.BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Background on what Kajabi is and why you need it for your business.The many fea...
2022-11-16
27 min
Journey to Fans
JTF 036. How to Return from a Business Break without Losing Customers with Eman Ismail
Taking a business break is necessary to maintain a healthy work-life balance for yourself.Knowing how you want to return from your business break is important to plan and executing your break.Communicating with your clients is the key to planning a successful business break.BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why you should not be afraid to take a break from your business.How to plan a business break wit...
2022-11-09
35 min
Journey to Fans
JTF 035. How to Bring More Creativity in Your Business with Sandy Norman
Being creative does not mean keeping creativity separate from the business you’ve created.Reassessing what you want from your business will help you identify if you’ve created a replica of someone else’s business.Adding creativity to your business might be what you need to make your business fun again. BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: What to do if you feel the need to add creativity to your business.How to assess if your bu...
2022-11-02
34 min
Journey to Fans
JTF 034. Why Blogging Isn’t Dead with Lucrezia Iapichino
Blogging is still relevant because it’s long form content that you can repurpose for social media.Blogging is a great marketing tool because you have more control and ownership of your content.You don’t need to subscribe to the rules that are shared about blogging. Your blog should work for you.BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why you should be blogging.How to use your blog as a marketing tool to repurpose your co...
2022-10-26
49 min
Journey to Fans
JTF 033. How to Operate in Your Zone of Genius With Diane Mayor
The skills you’ve learned in your career may not be the same as the skills used to operate in your zone of genius for your business.Focusing your business on what you’re naturally talented at will ensure your showing up at your absolute best for your clients. Personality assessments are guides to help you figure out what works best for your business and your zone of genius.BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: What it...
2022-10-19
44 min
Journey to Fans
JTF 032. Why You Should Be Pitching Podcasts With Christina Lenkowski
It’s not too late to pitch yourself to podcasts because podcasts are still growing.Podcasts are another way to market your brand and develop evergreen content.Personalizing your pitches is a more effective strategy to get booked on higher caliber podcasts.BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why pitching podcasts is importantHow podcasts can help market your businessWhat tips to consider when pitching podcastsRESOURCEFind your...
2022-10-12
55 min
Journey to Fans
JTF 031. How to Make Your Website Do The Work For You With Jessica Freeman
Your website should help your business attract clients and provide enough information to weed out clients that are not a good fit.It’s important to clarify your copy because transparency and good copy converts.A sales call might not be necessary if you include enough important information on your website instead of treating it like a brochure.BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why your website is not working for you.What elements you should incorporate into...
2022-10-05
41 min