Shows
Better Advertising with BTR MediaCreative Studio: AI, Video & What’s AheadDestaney joins Jay Richman (VP, Product & Technology) from the Amazon team covering how AI is reshaping creative, what’s changed with Creative Studio, and what’s coming next. This isn’t the same tool it was a year ago and the updates keep coming.Covered in this episode:Why video is the next big frontier for Amazon adsHow AI is making creative faster, cheaper, and more accessibleThe real reason your product detail page impacts your AI-generated adsWhy “progress over perfection” is key hereHow AI could level the playing field for small brands and help big b...2025-07-0326 min
Better Advertising with BTR MediaHow We Structure Campaigns at ScaleIn this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works.Throughout the episode you'll hear them cover how to clean up messy ad accounts, how to name your campaigns so they’re easy to manage, and how to make better use of your ad b...2025-06-0523 min
Better Advertising with BTR MediaFour Pillars of Amazon: Supply Chain StrategyDestaney and Gabi welcome Rob Hahn, COO of Pattern, for the final episode of The Four Pillars of Amazon mini-series! They're covering the important yet challenging world of Amazon operations, supply chain difficulties, and the growing changes Amazon has experienced over the years. Rob shares his great background from early days at Amazon to pivotal roles at Whitebox and Pattern, highlighting critical strategies for brands to effectively navigate Amazon’s dynamic operational landscape.Focus of This Episode:Insights on the evolution and increasing complexity of Amazon’s supply chain.Advice on managing inventory, regi...2025-05-2134 min
Better Advertising with BTR MediaFour Pillars of Amazon: Creative That ConvertsIn episode three of our mini-series, Destaney and Gabi welcome Dayexi Tomko to join them. In this episode, they're covering brand building and creative opportunities on Amazon and how the platform’s transformations have changed consumer interactions and brand storytelling. They discuss the critical shifts in Amazon’s creative landscape, including the growing importance of optimized main images, engaging carousel content, and strategic use of premium features like brand stores and enhanced A+ content.Focus of This Episode:Understanding Amazon’s evolution in creative brand-building opportunities.Insights into optimizing main images and PDP conten...2025-05-2140 min
Better Advertising with BTR MediaFour Pillars of Amazon: Creating DemandIn the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments.Focus of This Episode:Why brands willingly pay for premium CPCs and how to maintain profitability despite rising ad costs.The importance of moving beyond isolated search strategies to adopt a holistic, full-funnel approach.Leveraging Amazon Marketing Cloud (AMC) for...2025-05-2131 min
Better Advertising with BTR MediaFour Pillars of Amazon: What Amazon Really WantsThis is episode one of our "Four Pillars of Amazon" Mini-Series, hosted by Destaney Wishon and Gabi Viljoen, MBA.A main topic throughout this episode is Amazon’s growth from “The Everything Store” to “The Everyday Store”. With both of them having long term experience working with Amazon, they discuss the multiple shifts that shaped Amazon’s commitment to better consumer experiences, the impact of post-COVID shopping behaviors, the importance of optimizing your digital shelf and leveraging reviews, and what strategies are the most effective for managing assortment, pricing, and SKU differentiation. Focus of This...2025-05-2126 min
Better Advertising with BTR MediaThe Right Retailer Isn't Always the Obvious OneAfter five years with BTR Media, COO Alex Amos appears on his first podcast episode! Jeff Cohen, Amazon Ads Tech Evangelist, credits Alex as the "silent assassin" behind BTR Media, recognizing his influential role in the company's growth. Alex and Destaney break down how geo-targeting works with Walmart's display ads and why it’s important to align audience targeting with business goals. Their conversation covers how brands are adjusting to new opportunities across various retail media platforms by focusing on case studies involving Instacart and Walmart. Alex shares the challenges of managing advertising on these platforms, sharing unique examples li...2025-05-0730 min
Better Advertising with BTR MediaUsing Video to Improve Customer Engagement & ConversionWhat impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool for brand engagement and customer conversion. She and Destaney cover various creative formats, from Sponsored Brand Videos to Streaming TV ads, and explain the value it brings to building brand awareness and driving sales. Emery shares her reasoning as to why brands must tailor their video content to where a customer is in their buying journey, and how to leverage Amazon Marketing Cloud insights to track the effectiveness of their video campaigns. If...2025-04-3023 min
Better Advertising with BTR MediaLaunching a Niche Amazon BrandHow do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche demand identified on Amazon, and her strategic use of Amazon's tools for brand discovery and audience engagement. They further explore how a data-driven approach, supported by user-generated content (UGC) and influencer partnerships, has propelled REBRelief into the spotlight and garnered attention from high-profile figures. Kate also shares her strategies to navigate...2025-04-2418 min
Better Advertising with BTR MediaCreating Brand Personality & Consumer TrustHow does failing fast in e-commerce relate to doing laundry? Domenic DiSiena, VP of E-Commerce at Nestlé Health Science, joins Destaney in our latest episode to break this down and explain how Nestlé is mastering adaptability by encouraging teams to fail fast. He outlines how large companies like Nestlé can compete with smaller, agile brands by stimulating innovation and maintaining a strong brand presence across multiple e-commerce platforms. Domenic also elaborates on how Nestlé leverages its diverse portfolio to engage with consumers at various life stages, particularly focusing on loyalty and building consumer trust. A few of their...2025-03-1828 min
Better Advertising with BTR MediaDissecting Amazon's Path to PurchaseEpisode #071 - How can Amazon's path to purchase insights impact advertising strategies? Understanding customer behavior is pivotal for success, and in this episode, Justin and Austin break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehending multi-step conversion paths but elevates the value of Amazon's multi-touch attribution model. A preview of their conversation: Amazon's path to purchase data provides insights into the top five conversion paths ensuring a comprehensive understanding of the customer journey.The episode emphasizes the lim...2025-02-2513 min
Better Advertising with BTR MediaMerging Brand Marketing with Performance AnalyticsEpisode #070 - In this episode, Destaney is joined by Matt Zielinski, VP of Digital Strategy at H&H Group, to discuss how platforms such as Amazon and Walmart have shaped the evolution of the e-commerce landscape, and how to pair digital analytics with strategic planning to foster an engaging consumer experience. Matt also shares his journey from traditional brand marketing into the digital realm, emphasizing the necessity for convergence between brand building and performance marketing to drive sustainable growth in a highly competitive market.A glimpse into their conversation:The shift from traditional ROAS metrics to a...2025-02-1930 min
Better Advertising with BTR MediaThe Power of Non-Branded StrategyEpisode #069 - Can brands harness adaptable advertising techniques to drive profitability while still cultivating a recognizable brand presence across digital marketplaces? In this episode, Justin welcomes Advertising Specialist Zach Bican to discuss a transformative advertising strategy for a boating brand. They talk about how Zach shifted the brand away from heavy reliance on branded spend towards a more category-driven approach, aligning with seasonal opportunities to boost RoAS and enhance market share."Allowing organic to cover that for us and reinvesting into the main category terms was key to becoming more profitable." – Zach BicanSome of the...2025-02-1411 min
Better Advertising with BTR MediaPremium Brand Recommendations for AdvertisingEpisode #068 - How can brands with premium pricing stand out? In this solo episode, Justin shares his strategic tactics and considerations that contribute to a brand's enduring success–emphasizing the importance of Amazon DSP and Amazon Marketing Cloud (AMC) in efficiently targeting and engaging audiences."The importance of DSP to get back in front of these customers after they discovered you...cannot be understated."Some of his main points: Utilizing Amazon DSP is vital for retargeting and engaging customers in a premium brand's sales funnel.The use of AMC is crucial in understanding consumer beha...2025-02-1211 min
Better Advertising with BTR MediaHow to Unlock AMC's PotentialEpisode #067 - Are you maximizing the potential of Amazon Marketing Cloud (AMC)? In this episode, Justin is joined by our Head of Product, Dustin Wassner as they discuss the latest developments in AMC, emphasizing the implementation of AI-driven query creators and the broader rollout of AMC functionalities for Sponsored Products. They talk about the impact of these recent updates and share their insights on leveraging AMC's newfound capabilities to fine-tune advertising funnels, enhance audience targeting, and manage campaign performance effectively."It's going to be one of the biggest releases we've seen in quite some time." - Dustin W...2025-02-0411 min
Better Advertising with BTR Media2025 Offsite RecapEpisode #066 - How can remote companies maintain a vibrant company culture with team members spread all across the country? In this special episode, Adam Mellott joins Justin at our 2025 offsite in Jupiter, FL, to answer this question and break down how team-building, strategy sessions and culture development are all vital elements to BTR Media's success."Getting that buy-in, creating that trust, and that human connection allows people to kind of break barriers down and ask the tough questions." - Adam MellottA few points covered: Regular team meetups help foster relationships, build trust, and e...2025-01-3116 min
Better Advertising with BTR MediaThe New B2B Placement ModifierEpisode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant B2B clientele. Brand owners can now identify what portion of their sales is driven by business buyers versus regular consumers with insights from Seller Central's business reports. Justin also provides applicable strategies for leveraging this data to effectively make informed decisions about targeting B2B customers.Some key takeaways: Am...2025-01-2908 min
Better Advertising with BTR MediaBringing Retail Strategy to the Digital ShelfEpisode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, not copy-pasted. From the idea that search results are today’s planogram to the challenge of getting leadership buy-in for online investments, this conversation includes real-world examples and actionable insights.A few topics we will cover: The Digital Planogram: Why search results mirror physical shelf placement and how it impacts sales.Leadership Buy-In: Educating traditi...2025-01-0328 min
Better Advertising with BTR Media2024 Highlights & 2025 VisionEpisode #063 - In their last episode of 2024, Destaney and Justin reflect on the company's evolution over the past year, highlighting the strides in Amazon advertising, the role of AI in creative development, and the importance of data analytics in shaping modern advertising strategies. How have company culture and value creation helped fuel the growth and transformation of BTR Media post-rebranding?"The rebrand wasn't just a name change; it's about better trust, better transparency, better results, and better relationships."A few topics covered in their recap:The company has significantly grown over the p...2024-12-2030 min
Better Advertising with BTR MediaNavigating the Future of Retail MediaEpisode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hyper-targeted retail media, they break down the world of digital brand strategies and the emerging opportunities brands should seize.With over a decade of experience in digital advertising, Lance shares his expert advice on creating customized media plans tailored to brand objectives and emphasizing test-and-learn strategies in smaller retail media networks.2024-12-1722 min
Better Advertising with BTR MediaScaling Content Creation with AIEpisode #061 - Destaney sits down with Carolyn, CMO of Pattern, to talk about how brands can use AI to scale their content and stay ahead in the fast-paced industry. From creating optimized listings to tailoring content for specific marketplaces like Amazon and Walmart, Carolyn shares insights into how Pattern’s Content Brief tool is helping brands turn trillions of data points into actionable recommendations.How is AI enabling teams to move faster, personalize their creative, and adapt to changing consumer trends—without sacrificing quality?“AI isn’t about replacing your team—it’s about enabling them to move...2024-12-0423 min
Better Advertising with BTR MediaHow Incrementality Impacts Ad SpendEpisode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink their approach to retail media.Here’s what we're covering:Why incrementality is about more than new customers.How to measure true ad performance (beyond inflated ROAS).The biggest risks for brands still stuck on traditional metrics.How Incremental is changing the game with fas...2024-11-2235 min
Better Advertising with BTR MediaWhat's New In Amazon Marketing CloudEpisode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template audiences, and no-code solutions – designed to simplify insights and make advanced targeting more accessible. A few things we cover:- Understanding AMC’s shift to make analytics accessible without DSP- How AMC’s Audience Bid Boosting can help you outbid competitors- The new Optimal Frequenc...2024-11-1338 min
Better Advertising with BTR MediaUsing Ad Tech Without Getting Lost in the DetailsEpisode #058 - In this episode, Destaney sits down with BTR Media's tech guru, Dustin Wassner, fresh off his big win at the Amazon Developer Summit Hackathon! They cover all things advertising automation, from how Amazon Marketing Stream (AMS) goes beyond dayparting to the ways real-time budget updates keep managers in control.Dustin shares why sticking to the basics can beat the latest, shiniest tech and breaks down the impact of a well-built tagging system. Plus, they discuss the latest on Amazon Marketing Cloud (AMC) and what the rollout could mean for more advertisers soon.2024-10-3127 min
Better Advertising with BTR MediaUsing AMC to See Beyond Just ROASEpisode #057 - In this episode, Justin sits down with Austin and Dustin to cover Amazon Marketing Cloud (AMC) and how it’s reshaping the way us advertisers think about PPC and DSP strategies.They're covering everything from building smarter audiences to figuring out how top-funnel ads set the stage for conversions. Dustin also shares insights on running custom queries and how AMC makes it possible to connect the dots between different ad strategies. Plus, they explore whether dayparting is worth the hype and why Austin swears by retargeting cart abandoners.Connect with Ju...2024-10-2433 min
Better Advertising with BTR MediaAmazon’s AI Tools and What’s Next with Jay RichmanEpisode #056 – In this episode, Jay Richman from Amazon sat down with Destaney to chat about how Amazon’s new AI tools are changing the way brands create ads. They explore how the AI Creative Studio can be of benefit to both big and small brands. Creating everything from images to audio ads without needing to be a tech expert or marketer.Jay also shared some fun moments from behind the scenes, like how their AI keeps adding pumpkins to every photo (seriously) and explained why interactive audio ads, where customers can literally say “Add to Cart” through Alexa, a...2024-10-2328 min
Better Advertising with BTR MediaE-commerce Through the Years: 2000s to NowEpisode #055 - Darren Silverman from Petmate joins Destaney for a great chat about his e-commerce journey, and it’s full of unexpected moments. He shared how he stumbled into Walmart and Amazon’s early e-commerce days — even bringing samples to a meeting not knowing what to expect! But what really hit home was how much he stresses the power of real relationships, even in our increasingly digital world. Another topic discussed is the rise of TikTok as a serious sales channel.Connect with Darren on LinkedIn Connect with Destaney on LinkedIn Lear...2024-10-1139 min
Better Advertising with BTR MediaHow to Optimize Your Q4 ApproachEpisode #054: In this episode of Better Advertising with BTR Media, host Justin Nuckols is joined by advertising specialist Nick Amos from the BTR team to chat on what it takes to succeed in Q4. With Black Friday, Cyber Monday, and the holiday rush approaching, many brands are scrambling to get their strategies in place—but are they doing it right?Nick shares his insights on how brands can optimize their ad spend, streamline their product listings, and avoid the common (and costly) mistakes that often derail Q4 success. From inventory management to refining your creative assets, they're co...2024-09-2611 min
Better Advertising with BTR MediaWalmart Connect Advertising Tips for First-Time SellersEpisode #053 - Do you want your brand to stand out on Walmart Connect but aren’t sure where to start? Join Justin Nuckols and Gabriel Cáceros as they talk about Walmart's ad platform and how it stacks up against Amazon. From unique homepage placements to new reporting insights, they dive into strategies that can help sellers make the most of Walmart's growing e-commerce space.Some of the Tips Mentioned:Utilizing Homepage Placements: Sellers can take advantage of Walmart’s unique auto-campaign feature, which places products directly on Walmart's homepage, offering prime visibility at no...2024-09-1917 min
Better Advertising with BTR MediaPremier Nutrition’s Strategy for Ranking Top 5 on Prime DayEpisode #052 - How do you rise above the noise on Amazon’s biggest sales day of the year? In this episode, we sit down with Alicia Ponzani, E-Commerce Manager at Premier Nutrition, the brand behind one of the Top 5 Best-Selling Products on the most recent Prime Day.Alicia shares the real, no-fluff tactics that led her team to outperform some of the biggest names in the game and how they managed to stay ahead even with retail giants like Target running promotions right before Prime Day.We pull back the curtain on Premier Nutrition’s exac...2024-09-0636 min
Better Advertising with BTR MediaOptimizing Your Amazon Ads with Data InsightsEpisode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highlights the challenges brands face when managing multiple product categories on Amazon and offers practical advice on when to build in-house capabilities versus relying on external agencies or SaaS tools.A key takeaway from the episode is Julian’s emphasis on the ne...2024-08-2235 min
Better Advertising with BTR MediaAmazon DSP KPI's & MeasurementAmazon DSP Series Episode #4 - In episode four of our Amazon DSP Series, Justin Nuckols and Adam Mellott are putting more focus on key performance indicators (KPIs) and measurement strategies for DSP specifically. They stress the importance of understanding what you want to achieve with DSP, whether it's building brand awareness or remarketing to existing customers. It's clear that while Return on Ad Spend (ROAS) is crucial, it's not the only metric that matters.Setting realistic expectations is vital with DSP because it is all about incremental gains. During the episode Adam notes, "DSP is a long...2024-08-0828 min
Better Advertising with BTR MediaBuilding Loyal Audiences with Targeted Marketing#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective connections. Vanessa shares her insights on the importance of understanding your audience, creating personalized marketing strategies, and leveraging digital platforms like Amazon, Meta, and TikTok to drive success.In this episode, we cover ⬇️The latest trends in digital marketing.How target...2024-07-2333 min
Better Advertising with BTR MediaHow to Win with Video Ads on Amazon#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing content for specific placements, and tips for maximizing video performance. Emery shares her insights on setting up strategic campaigns and the growing importance of video in brand building. Whether you're just starting out with Amazon video advertising or looking to refine your strategies, th...2024-07-1156 min
Better Advertising with BTR MediaLive from House of Amazon: Why do the top minds in advertising choose Cannes Lions?#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importance of Cannes Lions for industry leaders.Why Listen?Discover why Cannes Lions is one of the ultimate gatherings for decision-makers in advertising, offering unparalleled opportunities for networking, learning, and innovation.Learn...2024-06-2826 min
Better Advertising with BTR MediaHow e.l.f. Beauty Navigates the Noise to Stand Out#047 - In this episode, Destaney sits down with Ekta Chopra from e.l.f. Beauty and Jeff Cohen, tech evangelist from Amazon, to explore the innovative marketing strategies that have propelled e.l.f. Beauty to the forefront of the beauty industry. They delve into the creative processes behind some of e.l.f.’s most successful campaigns, including the high-impact Jennifer Coolidge Super Bowl ad, and discuss the brand's ability to quickly adapt and thrive in a fast-paced digital landscape.Ekta Chopra shares how e.l.f. Beauty identifies and leverages cultural insights to create marketing ca...2024-06-2125 min
Better Advertising with BTR MediaIs Your Amazon DSP Messaging Funnel-Focused?Amazon DSP Series - Episode Three: Welcome to Episode 3 of our Amazon DSP Series! In this episode, Justin and Adam are shifting gears a bit and jumping into creatives and messaging within Amazon's Demand Side Platform (DSP). Broadcasting from Arizona, join us as we discuss the different types of creatives available in DSP, including responsive creatives, custom display creatives, online video (OLV), and audio creatives. They provide some insights on how you can align these creatives within various stages of the marketing funnel, ensuring your ads are both impactful and effective.A Few of...2024-06-0616 min
Better Advertising with BTR MediaReaching Your Ideal Audience with Amazon DSPAmazon DSP Series - Episode Two: Here's an inside look with Justin Nuckols and Adam Mellott from BTR Media as we deep dive into Audience Targeting and the powerful capabilities within Amazon's Demand-Side Platform (DSP). On this episode, we chat on all the ways one can target audiences within Amazon DSP, working on optimizing one's advertising strategy. Learn the importance of awareness versus remarketing, the benefits of using first- and third-party data, and finally, how custom audiences have advanced to be able to target customers in ways that nobody else can.A Few of...2024-05-2226 min
Better Advertising with BTR MediaBuilding a Stronger Brand with Omni-Channel Markets#046 - In this episode, Justin Nuckols sits down with Gurmeet Matharu to chat the ever-changing world of e-commerce and discuss the strategies behind successful brand management in a digital marketplace. Focusing on the rise, evolution, and challenges of e-commerce, particularly during and after the COVID-19 pandemic, Gurmeet sheds light on the operational intricacies of managing a vast array of kitchen appliance brands at The Legacy Companies.With nearly two decades of experience, Gurmeet shares his unique insights from transitioning from a technical back-end focus to a holistic front-end e-commerce strategy. The conversation touches on The Legacy Companies...2024-05-1441 min
Better Advertising with BTR MediaHow Sellers Can Prepare for Amazon Prime Day in 2024#045: Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions. Adam speaks on essential strategies and insider tips from his experience that are key for brands looking to make the most out of this big day on Amazon. We uncover how Prime Day has evolved from just another sale day into a major shopping holiday, right up there with Black Friday and Cyber Monday. We highlight the critical elements for a successful Prime Day: well-crafted content, smart promotions...2024-05-0731 min
Better Advertising with BTR MediaGetting Started with Amazon DSP: Key Differences from PPCWelcome to the first episode of our Amazon DSP Series! Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strategies used by us and the brands we...2024-05-0244 min
Better Advertising with BTR MediaFrom $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track record in leveraging modern marketing strategies to escalate brand growth dramatically, such as increasing a brand's annual revenue from $3 million to over $35 million.Key Takeaways: Brands need to shoot for a mix of foundational marketing strategies and innovative approaches to...2024-04-181h 04
Better Advertising with BTR MediaAmazon DSP: Targeting Differences From Sponsored DisplayThrowback Episode - Amazon DSP is increasingly becoming a go-to for many brands, and rightly so! With this in mind, we've decided it's the perfect moment to introduce an exclusive Amazon DSP series across all our platforms, starting with a throwback to one of our initial episodes. Tune in to hear Adam Mellott from the BTR Media team share his in-depth knowledge of Amazon DSP. We'll dive into the similarities between Sponsored Display and DSP, highlighting the precise targeting capabilities that elevate DSP above the rest. Discover how small tweaks in utilizing DSP can significantly reduce wasted expenditure for...2024-04-1218 min
Better Advertising with BTR MediaArtificial Intelligence: Tools & Strategies for Marketers#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike in enhancing efficiency and creativity in campaigns.Key Takeaways:The hackathon showcased the role of AI in executing complex marketing tasks rapidly, highlighting tools like Gamma for creating presentations, landing pages, and more...2024-04-1118 min
Better Advertising with BTR MediaExploring Creativity through Artificial Intelligence#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joined by Brent Wees and Adam Mellott, they go a bit deeper into the practical applications of AI through their experiences at the Prosper conference's AI hackathon. The team outlines the structured challenge of developing a marketing campaign for a new product within an hour, leveraging AI tools like the Gamma App for rapid execution. The conversation sheds light on the broader implications of AI in streamlining marketing tasks, encouraging a blend of automation and human creativity to enhance...2024-04-0821 min
Better Advertising with BTR MediaCreating The Ultimate AI Hackathon with Brent Wees#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience: competing in an AI hackathon at the annual Prosper conference. They discuss the outcome of the AI hackathon in this episode—a fresh, interactive model of learning and harnessing the potential AI tools hold. Brent is the founder of Ultimate AI Ha...2024-04-0420 min
Better Advertising with BTR MediaBoosting Your Brand’s Organic Rank on Amazon#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the difference in your campaigns. This episode is packed with down-to-earth advice on making your brand more noticeable and improving your organic Amazon rank.Some Key Takeaways:Getting to the top of the Amazon charts is all...2024-03-2917 min
Better Advertising with BTR MediaAddressing Brands' Advertising Challenges & Agency Collaboration#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into what's up with brands trying to stand out in a world where Amazon and Walmart pretty much run the show. They talk about what works for growing a brand today, and they'll let you in on some tips for finding your way through all the noise. Jess points out the rough spots most brands hit, especially with ads, and highlights how crucial it is to have a solid plan that's all about the long...2024-03-2125 min
Better Advertising with BTR MediaAmazon Advertising: Boosted Posts and Vertical Video Insights#038 - In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with Amazon advertising. They share insights on Amazon DSP and PPC as well as unique strategies used by big brands in the industry. Justin introduces Nick, who talks about his transition from college to becoming an advertising specialist, sharing personal stories and his love for running. They discuss new ad types available on Amazon, like boosted posts and vertical video ads, offering tips for advertisers to leverage these tools for brand growth. Nick's...2024-03-1312 min
Better Advertising with BTR MediaAchieving Target ROAS on Amazon: A Full Funnel Approach#036 - In this episode of "Better Advertising with Better Media," host, Justin Nuckols dives into the world of measuring Amazon advertising success, with an emphasis on optimizing for target ROAS. However, instead of a sole focus on ROAS, Justin talks about adopting a full-funnel advertising strategy as that breaks down your campaigns into five types: Awareness, Rank, Efficiency, Branded, and Auto.Join Justin as he explains how to allocate budgets into these five key campaign types, and the distinct KPIs relevant to each category. He wraps up the episode by providing strategic allocation percentages for each campaign...2024-03-0915 min
Better Advertising with BTR MediaThe Potential of Walmart Advertising with Guardian Baseball's CEO Matt Kubancik#037 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival Amazon with current macroeconomics trends. Learn how his team at Guardian Baseball has found success with Walmart through developing relationships with their account managers & trial and error.Follow Matt on Linkedin or InstagramExplore more on Guardian BaseballSee Privacy Policy at http...2024-03-0633 min
Better Advertising with BTR MediaDUDE Wipes: Show Your Brand, Get On Their Butts with Sean Riley#035 - We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double down on winners to grow the prod...2024-02-0924 min
Better Advertising with BTR MediaPickFu: An Easier Way To Do Market Research and Obtain Consumer Data#034 - In this episode of "Better Advertising with BTR Media", host Justin Nuckols interviews Justin Chen, co-founder of Pickfu, a market research tool that helps sellers and brands gather consumer feedback before investing heavily in product development and advertising. They discuss the importance of testing and iterating on creatives, such as packaging, main images, and videos, to improve click-through rates and overall sales. Chen also shares case studies of brands that have seen significant improvements in revenue by using Pickfu. Tune in to learn how market research can help optimize your advertising strategies.
Key...2024-01-2921 min
Better Advertising with BTR MediaFrom Reflection to Vision: Better AMS's 2023 Wrap-Up & 2024 Forecast#033 - In this episode, Justin and Destaney reflect on the past year of BetterAMS and discuss the challenges, growth, and opportunities they encountered. They highlight the significant milestones they achieved, such as team growth and the development of a strong company culture. They also discuss the challenges they faced, including defining their ideal client and saying no to certain brands. The conversation then shifts to client topics, with a focus on the prominent trends and topics that emerged in client conversations throughout the year. They discuss the importance of understanding the changing landscape of Amazon advertising and the need...2023-12-1243 min
Better Advertising with BTR MediaMeasuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incrementality of different marketing channels, as well as the challenges of measuring the impact of advertising on platforms like Amazon. They also touch on Amazon Marketing Cloud (AMC) and the need for more experimentation tools in retail media.
Key Takeaways:
Marketing mix...2023-11-0931 min
Better Advertising with BTR MediaFuture of Amazon Marketing Cloud (AMC) With Jack Lindberg & Destaney Wishon#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes the importance of continuous learning and staying up to date in the ever-changing world of e-commerce. Jack also discusses the challenges and opportunities of using AMC for data analysis and decision-making. He highlights the need for better integration between data producers...2023-11-0627 min
Better Advertising with BTR MediaRyno Sports and BetterAMS Discuss Growing Online Brands and Tapping into New Marketplaces#030 - Shaun Rachau, founder of Ryno Sports, and Adam Mellot, Senior Ad Strategist at Better AMS, discuss their first year working together to grow Ryno Sports as an online marketplace brand for MLB Players, Inc. merchandise. They highlight the challenges and opportunities of marketing player-specific gear, navigating licensing agreements, and expanding into new marketplaces like Walmart and TikTok Shop. They also discuss the importance of seasonality and collaborations with artists to drive brand awareness and capture niche markets. Looking ahead, they plan to leverage their learnings to further optimize their advertising strategies and explore new licensing opportunities in the...2023-11-0140 minBetter Advertising with BTR MediaSpecial Edition Episode: unBoxed 2023 Keynote Speaker Interviews#029 - In this special episode of Better Advertising with Better AMS things are about to get really exciting! Your hosts, Destaney Wishon and Justin Nuckols, will be chatting with the awesome Amazonians who brought us the latest cool tools from Amazon’s 2023 unBoxed keynotes. We’ve got Teresa, Ruslana, Kelly, and Jeff here to spill the beans and give us the inside scoop. We’re going to dive deep, ask the burning questions, and get to know all the amazing stuff these experts have been working on. So grab a seat, tune in, and get ready for a fun, friend...2023-10-3136 min
Better Advertising with BTR MediaBrand Building on Amazon: The Simple Modern Journey with Bryan Porter#028 - In this episode of the Better Advertising with Better AMS podcast, host Destaney Wishon interviews Bryan Porter, co-founder of Simple Modern. They discuss the importance of building a brand on Amazon, the evolution of Simple Modern's brand strategy, and the role of advertising in their growth. Bryan shares insights on how they have honed in on their brand angle, the value of high-quality content in product listings, and the impact of packaging on the customer experience. He also discusses the transition from a tactical approach to advertising to a more long-term, strategic mindset. Brian highlights the importance of...2023-10-1948 min
Better Advertising with BTR MediaNavigating Kickstarter with Panther Vision: Josh Leon’s Insights on Crowdfunding and Launching Unique Products#027 - Josh Leon is an advertising specialist and partner at Panther Vision, an outdoor gear and lighting brand. He has extensive experience in marketing and has successfully launched products on both Amazon and Kickstarter. In this episode, Justin Nuckols interviews Josh Leon from Panther Vision about their experience with crowdfunding on Kickstarter. Josh shares how they started on Amazon before venturing into Kickstarter and how the platform has helped them develop their brand identity and unique products. He discusses the importance of storytelling and connecting with the target audience on Kickstarter, as well as the benefits of receiving feedback...2023-10-1634 min
Better Advertising with BTR MediaNavigating International Amazon Advertising: Insights from Gabriel Cáceros at BetterAMS#026 - Gabriel Cáceros joins host Justin Nuckols to discuss the international side of ad management on Amazon. They focus on the differences between advertising on Amazon in the US and in countries like Mexico. Gabriel explains that Amazon Mexico is one of the fastest-growing marketplaces and highlights the unique advertising strategies and opportunities available in these international markets. He emphasizes that while the conversion rates may be lower in international marketplaces, the CPCs (cost per click) are significantly cheaper, making it a favorable environment for advertisers. Gabriel also discusses the importance of brand awareness campaigns and the effectiveness o...2023-10-0631 min
Better Advertising with BTR MediaLessons from Alicia Long on TikTok UGC Content & Launching New Ecomm Era#025 - In this insightful conversation with Justin Nuckols and Alicia Long, we delve into Alicia's appearance on Shark Tank, her experience of launching her brand Nutr, and her new venture, New Ecomm Era - a community and course launched to teach organic ranking & top of funnel targeting - basically TikTok, UGC content, & influencer marketing.
Alicia also details the impact of Shark Tank as a catalyst, the importance of being omnichannel in advertising, the rise of TikTok as a powerful marketing platform, Alicia's unique approach to training the TikTok algorithm for targeted content, and the...2023-06-2828 min
Better Advertising with BTR MediaAmazon Advertising Tech Genius Dustin Wassner Discusses New Rollouts#024 - BetterAMS' own Destaney & Dustin discuss the latest Amazon Advertising developments, including Amazon Marketing Cloud & Amazon Marketing Stream. Dustin shares his insights on the value of these tools and how brands can leverage them to improve their advertising campaigns. The conversation also covers the downsides of Amazon Marketing Stream and the importance of staying up-to-date on the latest developments in Amazon Advertising. Additionally, they discuss the impact of day parting on CPCs and the potential for Marketing Stream and Day-Parting solutions for smaller brands.
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Follow Destaney on LinkedIn2023-06-1325 min
Better Advertising with BTR MediaExploring Amazon Bulk Ops: Tips From Tech Pros Elizabeth Greene and Dustin Wassner#023 - Join Elizabeth Greene, co-founder of Junglr, and BetterAMS' Dustin Wassner - the leading experts in Amazon advertising & bulk operations - as they delve into the intricacies of managing ads at scale. Discover the power of Amazon Bulk Operations with Elizabeth and Dustin as they explore the two-dimensional spreadsheet, offering an all-in-one view of your ad account, including campaigns, ads, & targets. Uncover how this tool can streamline account analysis and facilitate efficient modifications. Elizabeth has turned her experiences into valuable guides, providing the information she wished she had when starting. Listen in as they demystify the world of bulk...2023-05-1642 min
Better Advertising with BTR MediaEntrepreneur Erica Rankin Shares How To Grow A Successful Business With Community And Vulnerability#022 - Erica Rankin is the founder and chief everything officer of Bro Dough: a better-for-you snack company that sells edible protein cookie dough which is plant-based, lower in sugar, and with added protein. Erica reflects on impulsiveness and willingness to take risks, which ultimately gave her the courage to take the plunge into entrepreneurship. Also hear Destaney and Erica share their advice about having the confidence to just do it, rather than waiting for the perfect time - whatever "it" may be for you. They also emphasize the importance of taking steps, no matter how small, and not getting...2023-04-1132 min
Better Advertising with BTR MediaBuilding Big Future Bets into your Team's KPIs with Hasbro's David Khoshpasand#021 - David Khoshpasand comes from both the agency perspective having been at Tinuiti and more recently on the brand side at Hasbro. His expertise described as "developing business strategies for growth" is where we'll dive in today. We cover principles from Alchemy of Growth and Measure What Matters, and specifically how David uses these frameworks internally at Hasbro to drive group focus and measurement on today's and tomorrow's goals to keep growing the business - everything from today's revenue & profit to the big bets & investments for the future.
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...2023-03-2930 min
Better Advertising with BTR MediaUnlocking Walmart's Potential with Guardian Baseball's CEO Matt Kubancik#020 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival Amazon with current macroeconomics trends. Learn how his team at Guardian Baseball has found success with Walmart through developing relationships with their account managers & trial and error.
Follow Matt on Linkedin or Instagram
Explore more on Guardian Baseball
Follow Justin...2023-02-2133 min
Better Advertising with BTR MediaGet Face-to-Face with Your Online Customers with Kyle Peters of Nestle#019 - Kyle Peters is the one developing your next favorite product from Nestle. Learn about how his teams research, test, and iterate on product concepts before they reach a national rollout. One of private label sellers biggest headaches, Kyle details what metrics are most important when deciding if products in your catalog should be discontinued to free up investments for other projects. And when it is time to bring the product to market, we cover how face-to-face product demos and sampling can build a passionate base of customers who will help you cut through the noise on marketplaces today.2023-02-0737 min
Better Advertising with BTR MediaSell in Smaller Arenas & Raise 'Visitor Value' with Matt Gallant#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests with recommendations for those looking to explore personal development in 2023.
Try Nootopia here
Follow Matt on LinkedIn and read his blog
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Learn more about BetterAMSSee Privacy Policy at https://art19...2023-01-2542 min
Better Advertising with BTR MediaMaster the Creative Ad Types with Brenton Baderdeen#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from how long your Sponsored Brand video should be, to the type of audio to play over it, and the best copy for conversions and attracting New-to-Brand customers. If you've wanted to explore more of Sponsored Brand and Sponsored Display, Brenton has tons of wisdom to...2023-01-1041 min
Better Advertising with BTR MediaFind Your Brand New Products & the Easiest Way to Sell on New Marketplaces with Aaron Cordovez of Zulay Kitchen#016 - Zulay Kitchen has been a dominant brand in the Home & Kitchen category for years, and largely due to the genius & branding insights of Aaron Cordovez. Hear how to find the next product to launch by using Amazon's most obvious data, as well as how to use pricing across your products to build a moat competitors cannot defeat - look at Zulay's milk frothers as a case example. Aaron talks on his offering to help sellers expand to new marketplaces like Walmart at no-risk with Aaron's expertise. We'll cover Samurai Seller, an affordable ad management software, for sellers looking f...2022-12-2037 min
Better Advertising with BTR MediaBuilding a Viral Tik Tok Product with Michael Malinsky#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder & CEO Michael Malinsky joins us to talk about how they built a brand with key advantages in the marketplace - it was fun to share & talk about with friends, and made you want to return to the brand to shop additional products. These edges helped their advertising efficiency in such a competitive category as makeup by building a relationship with their customers in a experiential, visual way.
Read Wonderskin's Tik Tok Case Study
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Follow Ju...2022-12-0623 min
Better Advertising with BTR MediaBuilding a Marketing Team of Experts & Amazon Unboxed Takeaways with Kyle Lembke of PetIQ#014 - PetIQ is a brand that has put focus on building a digitally native brand with incredible insights behind their customer acquisition strategies. Kyle Lembke of the PetIQ team joins to discuss how to build an e-commerce team with various marketing experts like TikTok, calculating your customer acquisition costs compared to lifetime value, and exploring how many Prime Days and promotional days is too much for a brand. Stick to the end to hear Kyle & Destaney's thoughts on Amazon Unboxed event from late October.
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Follow Justin on LinkedIn2022-11-2931 min
Better Advertising with BTR MediaEarn More Than Impressions from Amazon's Social Media Tools with Emery Steinweg from Lovepop#013 - We've all seen Amazon release features that look similar to social media & Instagram specifically. All things from running Amazon Lives to the incremental exposure from Amazon Posts, Emery Steinweg talks about how Lovepop uses new social features to engage with their shoppers in ways most sellers currently are not. Learn how strengthening this area of advertising can open a form of email marketing directly to your Amazon customers, potentially help you avoid negative reviews, and boost impressions when running deals & promotions.
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...2022-11-2233 min
Better Advertising with BTR MediaVisualizing Ad Spend with External Tools with Michael Schwartz of Sports Research#012 - If you haven't brought a data scientist onto your team but want to understand your marketing spend in ways Amazon can't show, Michael tells us about his experience with external tools. For a brand that is sharing space between a one-time purchase vertical & another in a CPG, repeat-purchase vertical, Michael must set & measure KPIs accordingly. We also discuss the new DSP beta targeting features that are allowing Michael to cross-sell his products to existing subscribers in the brand.
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Learn more...2022-11-1517 min
Better Advertising with BTR MediaHow to Capture Lost Shoppers with Amazon DSP with Naio Olsen-Stahl#011 - Understand how DSP can be used for your brand to target buyers at any stage of the buyer journey! What's covered:
🔶 What is Amazon DSP
🔶 How it differs from Sponsored Display
🔶 How to piggyback off of PPC traffic
🔶 Our top 4 DSP remarketing strategies
🔶 How to get started!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-11-0332 min
Better Advertising with BTR MediaKeith Hamann on Why Your Amazon Listing Optimization Doesn't Matter#010 - Keith Hamann is our guest today and joins with a wealth of knowledge in e-commerce marketplaces built over the past several years, even as an FBA owner himself at one time. Listen in for various Amazon marketing topics such as:
How to optimize based on price point
Segmenting your PPC budget & KPI's for Offensive & Defensive strategies
How we use DSP after big traffic days, like Black Friday & Cyber Monday
Plus Keith's life hacks for the home office - check out his set up!
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Learn...2022-11-0123 min
Better Advertising with BTR MediaProtect Tomorrow's Revenue & Stay in Stock with David Glick of Flexe#009 - Supply chain has been a top concern for all sellers at some point in the last two years. David Glick, the Chief Technology Officer of Flexe, joins to talk about the omnichannel distribution & fulfillment offerings at Flexe, as well as his thoughts on the progress of the Walmart marketplace, and stories of his time developing logistics at Amazon in the early 2000's.
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Learn more about BetterAMSSee Privacy Policy at h...2022-10-2532 min
Better Advertising with BTR MediaGrowing Mature Brands at Aggregators with Sumit Garhwal of Marketplace Powerbrands#008 - Ever wonder what happens to the marketing efforts after brands are sold to Amazon aggregators? Today we talk with the Head of Marketplace Advertising, Sumit Garhwal, from Marketplace Powerbrands to learn about:
How to continue growing mature brands
How to prevent your own brands from competing with themselves
Importance of clean structures & nomenclature in your advertising
Scaling with a team & processes as your catalog grows
What a dream brand to acquire looks like
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Learn more about BetterAMSSee Privacy Policy at https://ar...2022-10-1828 min
Better Advertising with BTR MediaGet Your Brand In Front of People's Faces So You Can Get Your Product On Their Asses with Sean Riley of DUDE Wipes#007 - Dude, this episode you can't miss! We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double...2022-10-1124 min
Better Advertising with BTR MediaTrack the Right KPIs for PPC Campaigns with Josh Justice from The LEGO Group#006 - One of the ecommerce community's most active LinkedIn members, Josh Justice joins the show to chat topics from educating corporate boardrooms on full funnel Amazon advertising, to setting the right KPIs according to different campaign strategies, and more. As the Search Marketing Manager at the LEGO Group, one of the greatest toy companies in the world, Josh tells of the lessons he's learned along the way working at an agency, private label supplement brand, and even living in China where many Amazon sellers source their products from.
Connect with Josh on LinkedIn
Follow Justin...2022-10-0535 min
Better Advertising with BTR MediaScaling Your Brand with API & Amazon Marketing Stream with Dustin Wassner#005 - Talking with our BetterAMS technical genius, Dustin Wassner, on the Amazon API and its ability to scale advertising tasks such budget adjustments, rules-based bidding, keyword recommendations, & more. Dustin shares thoughts on where Amazon PPC could be headed as Amazon Marketing Stream now offers real-time data that provides insights on conversion rates and CPC's that we never had previously. If you're looking to bring tech to your brand and business, Dustin is the man to talk to! Dustin Wassner - LinkedInAmazon API ToolkitAmazon Marketing Stream See Privacy Policy at https://art19.c...2022-09-1326 minBetter Advertising with BTR MediaLaunching New ASINs & Ranking Your Product#004 - We're sharing the fundamental advertising campaigns we recommend setting up when you are launching new products & ASINs on Amazon. Improving your click-through rate when you don't have reviews can be tricky and hurt your organic and paid performance. We'll offer simple tips to use at launch that are shown to improve click-through rate and competitiveness in the search results on launch day. Amazon Sponsored Ad Policies & Custom Headline Copy GuidelinesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-08-3015 minBetter Advertising with BTR MediaAmazon DSP with Adam Mellott - Targeting Differences From Sponsored Display#003 - Listen in as Adam Mellott of the BetterAMS team joins to share his expertise in Amazon DSP. We'll cover the similarities that Sponsored Display and DSP have in common, but more importantly, the more-precise targeting capabilities that make the DSP platform so much more powerful. We show how utilizing DSP with small differences can save tons of wasted spend both for brands that have one-time customers or customers that repeat purchases.Follow Adam on LinkedIn hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-08-1618 minBetter Advertising with BTR Media2022 Prime Day - Lost Clicks Are Not Lost Customers#002 - Today we dive into Prime Day performances and the tactics we saw sellers use to maximize sales on one of the biggest traffic days of the year . Highlighting the ad types we as an agency saw dominate in gaining new-to-brand customers, how drastically CPC's increased, & even how sellers are continuing to maximize the traffic they earned on Prime Day late into Fall. We also offer recommendations on PPC strategies you can build out today that are critical in earning all the ad placements you need to have on days like Prime Day.Download our free Prime...2022-08-1617 minBetter Advertising with BTR MediaWelcome to Better Advertising with BetterAMS#001 - Better Advertising with BetterAMS is a podcast for Amazon sellers & the e-commerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features...2022-08-0406 min