Shows
Destination UnknownContent (and Competitive Watercress Eating)When scarecrow festivals evolve from school fundraisers into full-blown village takeovers - and people start competitively eating watercress - you know you’re not in a generic tourism marketing seminar.In the series finale of Destination Unknown: A Destination Website Podcast by DestinationCore, host Neil Prentice is joined by Will Wright and Jay Pratt to focus on the one thing that quietly underpins everything else you do online: content. They argue that while design, UX, AI and booking tools all matter, your destination website will fail without the right content at its core - content that informs, in...
2026-02-2630 minDestination UnknownAccessibility & Inclusion (and a Scarecrow Festival)When a world bog snorkelling championship collides with a village scarecrow festival, you know this isn’t your average accessibility webinar.In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore, host Neil Prentice is joined by Will Wright and Jay Pratt to tackle accessibility and inclusion for destination websites - not as a tick-box exercise, but as a core part of how places welcome visitors.After shining a light on the World Bog Snorkelling Championships and the Kettlewell Scarecrow Festival, the team dig into what accessibility really means in a destination context: fr...
2026-02-1933 minDestination UnknownBookability (and Bog Snorkelling)When a destination proudly hosts giant vegetable contests and bog snorkelling championships, you know you’re not dealing with a boring tourism brief.In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore, host Neil Prentice is joined by Will Wright and Jay Pratt to tackle one of the most common - and most misunderstood - requests in destination marketing: “We need our website to be more bookable.” After a return visit to Malvern’s giant vegetable competitions and a detour into the wonderfully odd World Bog Snorkelling Championships in Llanwrtyd Wells, the team get...
2026-02-1229 minDestination UnknownArtificial Intelligence (and Giant Vegetable Growing)When a place hosts giant vegetable growing contests and chaotic football matches that run across town, you know you’re in the right podcast.In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore, host Neil Prentice is joined by Will Wright and Jay Pratt to unpack one of the biggest topics in digital - artificial intelligence - and what it really means for destination websites, tourism marketing teams and place partnerships.Fresh from revisiting Royal Shrovetide Football and discovering the “Olympics of the vegetable world” in Malvern, Worcestershire, the team turn to AI and...
2026-02-0538 minDestination UnknownPersonalisation (and Ancient Mob Football)When an entire town turns a football match into a two-day rolling scrum across three miles, you know you’re in the right podcast. In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore, host Neil Prentice is joined by Will Wright and Jay Pratt to dive into one of the most powerful topics in digital place marketing: personalisation for destination websites. After a quick detour into the wonderfully chaotic world of Royal Shrovetide Football in the Peak District, the team get practical about how DMOs, LVEPs, BIDs and place partnerships can use personalisation to tu...
2026-01-2933 minDestination UnknownDesign & User Experience (and Gravy Wrestling)Design, UX, Worm Charming and gravy wrestling… what more could you want from a podcast about destination websites?In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore, host Neil Prentice is joined by Will Wright and Jay Pratt to unpack one of the most misunderstood topics in destination marketing: the difference between design and user experience (UX) – and why it matters so much for destination websites, tourism boards and place brands.After a quick catch-up on listener reactions to our Worm Charming story – and a new “weird and wonderful” detour into gravy wrestling...
2026-01-2233 min
Destination UnknownThe Purpose of a Destination Website (and Worm Charming)What is a destination website actually for – and how do you know if yours is doing its job?In this first episode of Destination Unknown: A Destination Website Podcast by DestinationCore, we discuss the purpose of destination websites, who typically operates them, and the role they play for organisations such as DMOs, LVEPs, BIDs and Shopping Centres. We look at the value they create for users and stakeholders, the kinds of actions they should be designed to drive, and how they position themselves against OTAs and other travel platforms by focusing on local relevance and inspiration....
2026-01-1525 minDestination UnknownDestination Unknown - The TrailerDestination Unknown is a podcast for anyone responsible for a place website - DMOs, LVEPs, BIDs, local authorities, and destination partners.Hosted by the DestinationCore team, it’s a practical series focused on what good looks like in destination digital: planning smarter, designing better journeys, structuring content for discovery, using data to prioritise improvements, and exploring where AI can genuinely help (and where it can’t).Launching January 2026. Follow now and start from episode one.
2026-01-0600 min