Shows
Icons Behind Brands With DevleenaMastering Marketing: Insights from Tech Industry Titan Aditya SharmaDevleena Neogi chats with marketing guru Aditya Sharma, a 20+ year veteran who's driven strategies for TCS, Infosys, and Wipro. Now leading marketing at L&T Technology Services, Aditya shares his expertise in digital marketing, brand building, and stakeholder engagement. Learn from this marketing maestro's journey, how he tackles the AI-powered digital age, and his advice for aspiring marketing leaders. Stay tuned!Discussed Topics:Aditya's marketing career path and key experiences.How his experience shaped his approach in tech & engineering sectors.Mastering marketing in the age of AI and digital.Unique challenges in marketing engineering...2024-06-0116 min
Icons Behind Brands With DevleenaEmerging Trends in Organic Marketing with InfidigitTune in to "Infidigit's Kaushal Thakkar talks SEO, automation, and the future of organic marketing" for an exclusive conversation with Kaushal Thakkar, the Founder & Managing Director of Infidigit, renowned for pioneering strategies in SEO and tech marketing. With over two decades of experience, Kaushal delves into the evolving landscape of organic marketing, revealing emerging trends and Infidigit's innovative approaches to stay ahead. Uncover his journey from digital marketing head to founding Infidigit, and gain insights into integrating new trends into digital strategies Plus, enjoy rapid-fire questions touching on Kaushal's favorite work memory, industry insights, a...2024-05-2520 min
Icons Behind Brands With DevleenaFrom Journalism to Brand Brilliance: Tara Kapur's Marketing OdysseyWelcome to Icons Behind Brands! In this episode, we delve into the remarkable journey of Tara Kapur, a visionary marketer shaping the landscape of media and entertainment. From her beginnings at The Times Group to her impactful roles at Netflix, Vice Media, and Duolingo, Tara's story is one of dynamic career transitions and unparalleled success.As the India Marketing Head for Duolingo English Test, Tara leads groundbreaking strategies in language proficiency assessment, infusing her journalistic finesse to amplify Duolingo's impact. Beyond marketing, Tara is also the co-founder of Vitamin Stree, a platform celebrated for...2024-05-0125 min
Icons Behind Brands With DevleenaExcitel Broadband CMO Aditya Jain Unveils Marketing Mastery!Tune in as Devleena Neogi hosts an enlightening interview with Aditya Jain, a seasoned marketing expert with over 13 years of experience in brand management across diverse sectors like healthcare, tobacco, and internet. As the Chief Marketing Officer at Excitel Broadband, Aditya is shaping India's most dynamic internet brand, orchestrating innovative campaigns and driving customer acquisition and retention. In this insightful podcast, Aditya shares invaluable strategies for digital marketing effectiveness in the competitive internet service market and delves into navigating regulatory landscapes. Discover Aditya's leadership principles guiding team management and customer-centric approaches to maintain brand r...2024-04-2719 min
Icons Behind Brands With DevleenaMarketing Maestro: Unraveling Success with Savijeet SinghJoin host Devleena Neogi in "Marketing Maestro: Unraveling Success with Savijeet Singh" as she delves into an insightful conversation with Savijeet Singh, Director of Marketing at Silvermine Group. With a wealth of experience spanning e-commerce, AI-based SaaS/PaaS, FMCG, and more, Savijeet shares invaluable insights, including:Diverse industry experiences shaping his journey.Strategies for user acquisition and retention.The pivotal role of automation and brand voice.Qualities defining effective leadership.Deep dive into AI-based SaaS/PaaS. This discussion is a must-watch for marketers looking to enhance their skills and glean wisdom from a true marketing maestro. 2024-04-2016 min
Icons Behind Brands With DevleenaCharu Malhotra, Chief Brand officer: Unveiling the Minds Shaping the Future of BrandingWelcome to Icons Behind Brands, the podcast where we unravel the minds of influential figures shaping the future of branding. Join us on a journey into the heart of brand evolution, marketing innovation, and consumer insights with some of the most brilliant minds in the industry.Hosted by Devleena Neogi, Editor in Chief of Icons Behind Brands, each episode delves deep into conversations with renowned leaders, executives, and visionaries who have made significant contributions to the world of branding.In this podcast, we explore the dynamic landscape of branding and marketing...2024-04-1718 min
Icons Behind Brands With DevleenaExploring the Marketing Landscape with Monalisa Mandal, VP Marketing (Fever FM)Embark on a captivating journey through the marketing realm with "Exploring the Marketing Landscape with Monalisa Mandal," featuring the esteemed Vice President of Marketing at Fever FM, Monalisa Mandal. With an illustrious 17-year career, Monalisa has left an indelible impression on the industry, crafting impactful campaigns and mastering digital and on-ground events. Hosted by Devleena Neogi, editor-in-chief, this exclusive interview delves into:Marketing strategies of industry giants like Zomato. Navigating the competitive landscape with finesse.Unveiling potential pitfalls of hyper-targeted advertising.Challenging common myths surrounding corporate leadership.Join u...2024-04-1326 min
Icons Behind Brands With DevleenaHygiene & Marketing: Breaking Barriers with Anika Malik WadheraStep into the world of "Hygiene & Marketing: Breaking Barriers with Anika Malik Wadhera" where host Devleena Neogi uncovers the secrets to success with Anika Malik Wadhera, Head of Marketing at Sirona Hygiene Pvt Ltd. With over 12 years of experience, Anika is a beacon of expertise in digital strategy and brand management. Discover: · Anika's trailblazing journey in hygiene and feminine product advertising. · Strategies for overcoming stigma and educational barriers. · The art of aligning marketing prowess with business objectives. · Unveiling powerful leadership strategies that drive results.And don't miss the cherry on t...2024-04-1024 min
Icons Behind Brands With DevleenaReal Estate Branding Secrets Discussed By CSO | CMO Mr. Bhavik BhandariDive into Real Estate & Branding with Ashwin Sheth's CMOThis episode features Bhavik Bhandari, CMO of Ashwin Sheth Group, a real estate leader with 20+ years of experience. Join Devleena Neogi as they explore Bhandari's journey and gain insights on:Industry trends & expert adviceBuilding a brand for your developmentAdapting to a changing real estate marketStrategies to win customer loyaltyEthical marketing practicesPacked with valuable takeaways, this episode is for real estate professionals and marketing enthusiasts alike. Don't...2024-03-2930 min
Icons Behind Brands With DevleenaOKAYA's Ultimate Marketing Strategy Disclosed By Pritish GuptaDive into the electric future with Pritish Gupta! Explore the realm of marketing mastermind with Pritish Gupta, the visionary from OKAYA ELECTRIC VEHICLES, in this full episode of Icons Behind Brands! This interview is a must-listen for anyone interested in the future of transportation, marketing, and technology.Join host and editor-in-chief Devleena Neogi as she sits down with Pritish Gupta to explore the evolving landscape of marketing strategies.In this session, you'll gain insights on:- Navigating the shift: Pritish Gupta's unique perspective on navigating the evolution of...2024-03-1523 min
Icons Behind Brands With DevleenaIcons Behind Brands: Unveiling Marketing Mastery with Sandesh Gupta (Head of Digital Marketing - USA at MPL )Join host Devleena Neogi in "Icons Behind Brands" as she delves into the world of marketing mastery with Sandesh Gupta, Head of Digital Marketing - USA at MPL (Mobile Premier League). From his roots as an IIT Roorkee alum to his transformative roles at Wakefit, GenY Medium, and Bounce, Sandesh shares invaluable insights and strategies that have reshaped the digital landscape. Discover the secrets behind his success, including pioneering initiatives like email marketing and website transformations, and gain actionable advice to elevate your marketing game. Whether you're an industry veteran or a budding entrepreneur, this episode promises t...2024-02-0821 min
Icons Behind Brands With DevleenaIconic ads with Devleena and Saurabh: HDFC adsIconic Ads with Devleena and Saurabh is back with secrets of another popular marketing campaign: the initiative taken by HDFC Mutual Funds keeping in mind the concept of CSR. This informative yet engaging episode features Mr. Chandan Jha who is the founder of Simple Tribe. Mr. Jha is a passionate marketer with a huge experience in this field. If you're really into marketing and want to know how to make your marketing campaigns unique then don't miss this episode! When it comes to marketing and advertising, there is a lot to learn, and Cha...2023-05-2520 min
Icons Behind Brands With DevleenaHDFCIconic Ads with Devleena and Saurabh is back with secrets of another popular marketing campaign: the initiative taken by HDFC Mutual Funds keeping in mind the concept of CSR. This informative yet engaging episode features Mr. Chandan Jha who is the founder of Simple Tribe. Mr. Jha is a passionate marketer with a huge experience in this field. If you're really into marketing and want to know how to make your marketing campaigns unique then don't miss this episode! When it comes to marketing and advertising, there is a lot to learn, and Cha...2023-05-2400 min
Icons Behind Brands With DevleenaIconic ads with Devleena and Saurabh Airtel adsIconic Ads with Devleena and Saurabh is here with a fantastic episode containing insights into the making of one of the most smartly presented and relatable advertisements by brand Airtel.Our next episode features Ms. Aditi Anand, the head of Creative Strategy at Coca-Cola is here. She discusses the various aspects of consumer understanding and brand building along with releasing the needs of the customers.The ad was created by Ms. Aditi and her team to deliver a glimpse of what customers mean to the brand Airtel.This is one episode you cannot...2023-05-1822 min
Icons Behind Brands With DevleenaIconic ads with Devleena and Saurabh AirtelIconic Ads with Devleena and Saurabh is here with a fantastic episode containing insights into the making of one of the most smartly presented and relatable advertisements by brand Airtel.Our next episode features Ms. Aditi Anand, the head of Creative Strategy at Coca-Cola is here. She discusses the various aspects of consumer understanding and brand building along with releasing the needs of the customers.The ad was created by Ms. Aditi and her team to deliver a glimpse of what customers mean to the brand Airtel.This is one episode you cannot...2023-05-1701 min
Icons Behind Brands With DevleenaIconic ads with Devleena and Saurabh Nature essence adsIconic Ads with Devleena and Saurabh is back with another interview episode which will discuss another notable brand, the Nature Essence advertising campaign. The latest episode features Vani Gupta, the Marketing Consultant of Cherry Peachplum Growth Partners.She's a hardworking marketer with a huge experience in the brand and marketing sector. She has worked with companies like Leo Burnett, Henkel, RB, and Unilever etc.This is one episode you cannot afford to miss! Tune in to this episode right away!If you've not yet subscribed to Iconic ads with De...2023-05-1118 min
Icons Behind Brands With DevleenaNature essenceIconic Ads with Devleena and Saurabh is back with another interview episode which will discuss another notable brand, the Nature Essence advertising campaign. The latest episode features Vani Gupta, the Marketing Consultant of Cherry Peachplum Growth Partners.She's a hardworking marketer with a huge experience in the brand and marketing sector. She has worked with companies like Leo Burnett, Henkel, RB, and Unilever etc.This is one episode you cannot afford to miss! Tune in to this episode right away!If you've not yet subscribed to Iconic ads with De...2023-05-1001 min
Icons Behind Brands With DevleenaUncovering the Secrets of the MP Jewellers Regional Ad CampaignIconic Ads with Devleena and Saurabh is here with an amazing episode containing insights into the making of one of the most iconic regional campaigns- the MP Jewellers Ad Campaign. Our guest, Ms Suman Varma shed light on how she and her team managed to nail the MP Jewellers regional ad campaign without star faces or much funds! This is one conversation, you surely can not afford to miss right now!If you wish to know all about how she and her team managed to put it all together and also know the difference correct marketing...2023-05-0415 min
Icons Behind Brands With DevleenaThe MP Jewellers Ad Campaign: How Correct Marketing Made it IconicIconic Ads with Devleena and Saurabh has released a new episode featuring Ms. Suman Varma, who shares insights into the making of the famous MP Jewellers regional ad campaign. The discussion focuses on how Varma and her team managed to create a successful campaign without big stars or a large budget. Listeners can gain valuable knowledge about marketing and how it can make a difference in the long run. To learn more about the MP Jewellers ad campaign and its success, tune in to this exciting episode. A sneak peek of the episode is available for those interested.2023-05-0300 min
Icons Behind Brands With DevleenaThe Story Behind the Famous Flipkart Ads with Devleena and SaurabhThe Flipkart Marketing Campaign will be the topic of this episode of Iconic Ads with Devleena and Saurabh, returning with another fascinating brand marketing campaign episode.Aditi Anand is handling Consumer Communication Strategy for an iconic global brand, Coca-Cola. She's a passionate marketer with a vast experience in this field. She has worked with companies like Bharti Airtel, Micromax Informatics etc. It's a once-in-a-lifetime opportunity to learn the top marketing insights of well-known ads! Don't pass it up! So, if you're interested in learning more about th...2023-03-3023 min
Icons Behind Brands With DevleenaFull Episode: Iconic ads with Devleena and Saurabh Ambuja cement AdsWe all recognise famous TV commercials and advertisements. Still, we are unaware of the behind-the-scenes, so IBB has created Iconic Ads series where our hosts, Ms Devleena Neogi and Mr Saurabh Bajaj, will talk with professionals involved in making those iconic moments for roughly 100 of these ads. The great Khali AD of Ambuja Cement 201 is the first book of our series with Mr Chandan Jha, the man behind the idea, as he tells us about the execution.So tune in and learn all about this iconic ad.Listen now on :https://open.spotify...2023-01-1221 min
Icons Behind Brands With DevleenaRole of talent in business success/ S V Nathan Chief Talent Officer Deloitte IndiaWhat are the challenges faced by employers? How to build a good team? These are some fascinating questions to which you will get answers in the new podcast of Icons Behind Brands ‘Leaders crossroads’.Our host, Devleena Neogi, spoke with Mr S V Nathan, Chief Talent Officer of Deloitte. He is a visionary in being a true HR professional who demonstrates all the critical attributes of an HR leader.It's an episode full of new learnings, insights, and experiences. So stay tuned becaus...2023-01-0900 min
Icons Behind Brands With DevleenaLearn how to be a LinkedIn Influencer| Ms Radhika Manish Bajouria| Founder Radically Yours| IBBWant to grow as a leader? Well, you can do it through LinkedIn! Wondering how? Well, you will get your answer in the new podcast of Icons Behind Brands 'Marketing today and tomorrow'. Our host, Devleena Neogi spoke with young marketing leader Radhika Manish Bajouria who highlights her journey and other marketing aspects learned by her experience in front of the listeners in the latest episode of Marketing today and tomorrow. She'll tell how to use the platform for personal branding. Stay tuned because we...2023-01-0200 min
Icons Behind Brands With DevleenaBuilding a company- Ripple LinksHow to build a company? Learn all about it from this upcoming episode.In the most recent episode of Leaders crossroads, our host, Devleena Neogi, spoke with Payal Sakhuja and Deepak Sakhuja, who discussed their path to building their marketing agency.You can discover a lot of interesting new stuff from the most recent episode. So keep checking back because we'll shortly be publishing the entire episode!Checkout our YouTube channel to see more video interviews with marketing experts, interviews with CEOs and CMOs: h...2022-12-2600 min
Icons Behind Brands With DevleenaMarketing Challenges | Ms Harpreet Kaur| Head of Marketing at KGOC Global| IBBMarketing Challenges plague the market; you will have to go through them. Marketing plays a crucial role in many firms' ability to sell goods and services and attract new clients. If you're interested in marketing or working in the industry, consider any difficulties you might encounter. Knowing the typical problems might help you decide if this is the right career.If you want to know more, we bring the opportunity with us! You will get answers soon in the new podcast of Icons Behind Brands, 'Marketing today and tomorrow'. I...2022-12-1901 min
Icons Behind Brands With DevleenaSales and Marketing| Ishan Bose | Kreditbee| IBBWhat are the major differences between Sales and Marketing? What do you understand by the term Martech? How to follow the digital advancements happening in the sector of marketing? These are some fascinating questions of which you will get answers in the new podcast of Icons Behind Brands ‘Marketing Today And Tomorrow’.Our host, Devleena Neogi spoke with Mr. Ishan Bose, who is CMO at Kreditbee. He is a visionary in developing marketing and sales strategies who is experienced when it comes to Fintech platforms. 2022-12-1201 min
Icons Behind Brands With DevleenaDeeper Understanding of Brand & Marketing| Mr. Ankit Shah| Head of Marketing, Strata| IBBBranding is more significant than you might imagine for a company. On the surface, your brand could appear to be made up just of visual components like logos and colours, but it actually encompasses all aspects of your company's identity. Your personal brand defines who you are.Wait, you want to know more about it? Well, If that's the case then we are bringing the opportunity with us! You will get answers soon in the new podcast of Icons Behind Brands 'Marketing today and t...2022-12-0501 min
Icons Behind Brands With DevleenaGet Insights of Marketing Functions| Mr. Pavan Kaushik| Vice President and Head Corporate Communication & PR| M3M India Group| IBBDo you know what CSR is? Well, yes it can be understood as an ethical leadership approach where businesses attempt to incorporate social, economic, and environmental concerns along with the awareness of individual rights into their corporate operations! But what else do you know about the concept? Not much? If that's the case then we are bringing the opportunity with us! You will get answers to CSR related questions in the new podcast of Icons Behind Brands 'Marketing today and tomorrow'. Our host, Devleena Ne...2022-11-2901 min
Icons Behind Brands With DevleenaEvolving Marketing Ecosystem| Ms Suman Varma| CMO,Hamdard Laboratories| IBBHow to perform well and stand apart from the rest in a crowded market? How to employ digital marketing in accelerating the overall process? What role does creativity play in marketing? These are some interesting questions of which you will get answers in the new podcast of Icons Behind Brands 'Marketing today and tomorrow'. Our host, Devleena Neogi spoke with Suman Varma who highlights her journey and other marketing aspects learned by her experience in front of the listeners in the latest epis...2022-11-2201 min
Icons Behind Brands With DevleenaReal Estate Marketing Insights| Mr. Navin Kumar Thakur| Assistant Vice President- Marketing at Vascon Engineers Pvt Ltd| IBBWithout a next-level marketing approach, it is impossible to develop a profitable home-selling business in the fiercely competitive real estate market. And in the upcoming podcast, Mr. Navin Kumar Thakur discusses this relevant subject.Yes, are you excited to listen to it? Not only this, you also have to decide who you want to target, just like you would with any marketing approach. Defining the general attributes of the unit is the first step in the approach. But how should one go about doing i...2022-11-1500 min
Icons Behind Brands With DevleenaBrand And Marketing Insights| Mr. Rahul Singh| VP and Head of Marketing, SAP| IBBWhat is the purpose of SAP? What are the strategies the team leverages to reach out to targeted customer segments? What is the role of technology when it comes to marketing? These are some interesting questions of which you will get answers in the new podcast of Icons Behind Brands 'Marketing today and tomorrow'. Our host, Devleena Neogi spoke with Mr. Rahul Singh, who highlights his journey and other marketing aspects learned by his experience in fron...2022-11-0701 min
Icons Behind Brands With DevleenaBusiness And Marketing Insights| Mr. Sunder Madakshira| CEO of Rezolve Ltd| IBBHow to describe marketing in a single statement? How to deal with B2B and B2C marketing? How to manage technological advancement in the field of Brand and Communications? These are some interesting questions of which you will get answers in the new podcast of Icons Behind Brands 'The CXO Spotlight'. Our host, Devleena Neogi spoke with Mr. Sunder Madakshira, who highlights his journey and other marketing aspects learned by his experience in front of the...2022-11-0100 min
Icons Behind Brands With DevleenaA Talk On Demand Generation| Sayantan Dasgupta | Marketing And Demand Generation Leader| IBBHow to differentiate between Lead and Demand Generation? How Demand Generation is playing a significant role in today's marketing strategies? These are some interesting questions of which you will get answers in the new podcast of Icons Behind Brands ‘Marketing Today And Tomorrow’.Our host, Devleena Neogi spoke with Mr. Sayantan Dasgupta, who is the Demand Generation Leader. He has more than 15 years of experience in marketing and other industry sectors. Not only this he is a recipient of the award...2022-10-2500 min
Icons Behind Brands With DevleenaBrand Secrets From Marketing Executive| Atul Raja | Wadhwani Foundation| IBBHow to differentiate your strategy between FMCG and FMCD Marketing? How should GenZ respond to new marketing trends? These are some fascinating questions of which you will get answers in the new podcast of Icons Behind Brands ‘Marketing Today And Tomorrow’.Our host, Devleena Neogi spoke with Mr. Atul Raja, who is the EVP of Wadhwani Foundation. He is a visionary in developing marketing and sales strategies, monitoring the brand's reputation, evaluating product-market fit, and many other areas.2022-10-1801 min
Icons Behind Brands With DevleenaBrand Insights By Marketing Pioneer In Real Estate| Karan Kumar | DLF Ltd| IBBWhat were the unexpected trends that came up during the pandemic in the real estate sector?How to engage more with the target audience after the covid outbreak?These are some interesting questions of which you will get answers in the new podcast of Icons Behind Brands ‘The CXO Spotlight’.Our host, Devleena Neogi spoke with Mr. Karan Kumar of DLF Ltd, the man in charge of administering the real estate's brand and communications, which is one of the leading ones...2022-10-1101 min
Icons Behind Brands With DevleenaBrand Marketing Leader and Expert, Mr. Rahul Sagar Shares his Marketing InsightsMr. Rahul Sagar, an expert in brand management and marketing. He is currently running an independent marketing consultant, for various corporations in B2B and B2C domains. Mr Rahul is an experienced marketist. He has led the marketing of multiple esteemed organizations such as The Phoenix Mills, Exide Technologies, Maini GroupHis experience will definitely add to your knowledge and will definitely benefit you in the times to come. For all marketing geeks, this is a conversation you cannot miss!2022-10-0701 min
Icons Behind Brands With DevleenaBrand Marketing Leader and Expert, Mr. Rahul Sagar Shares his Marketing InsightsMr. Rahul Sagar, an expert in brand management and marketing. He currently is an independent marketing consultant, for various corporations in B2B and B2C domains. Mr Rahul has gained immense experience in the course of his marketing journey by being the part of multiple esteemed organizations such as The Phoenix Mills, Exide Technologies, Maini Group.His experience will definitely add to your knowledge and will definitely benefit you in the times to come. For all marketing powered minds out there, this is a...2022-10-0401 min
Icons Behind Brands With DevleenaUpcoming insightful conversation on the core values of marketing | Kunal Mehta | Icons Behind BrandsChange is ultimately worthy as it makes you adapt to new situations as a marketer.In this new series of Icon behind Brands - ‘The New Edge Marketer’ we have our very first guest with us is Mr. Kunal Mehta, the Global Director of Marketing and Communication for DSM Nutritional Products.Mr. Mehta's biggest message to the young marketers and B school students.Kunal Mehta Said in his Interview with our host and editor-in-chief, Devleena Neogi. ...2022-09-3000 min
Icons Behind Brands With DevleenaMarketing interview episode of the Icons Behind Brands podcast - Marketing Today and Tomorrow with Mr. Nikhil Dhar!We are super exhilarated to deliver you yet another marketing interview episode of the Icons Behind Brands podcast - Marketing Today and Tomorrow with Mr. Nikhil Dhar!He is currently the Associate VP of Digital & Marketing, IndiGo, an highly experienced marketer leading at one of the largest airlines companies in India, IndiGo.“A brand is no longer what we tell the consumer it is- it is what consumers tell each other it is.”He has over...2022-09-1129 min
Icons Behind Brands With DevleenaHow is the customer’s mindset evolving today? Learn from Mr. Vaibhav Mehrotra, Head of Marketing at Cashfree PaymentsToday having a customer-centric approach to marketing is critical. As per a stat by Epsilon, 80% of consumers are more likely to buy when offered personalized experiences.Mr. Vaibhav has a long track record of forming customer-centric marketing solutions for giant brands and with his decade-plus of experience, his insights on digital marketing and personalized marketing are not to be missed.Mr. Vaibhav is the Head of Marketing at Cashfree Payments, a growing fintech company. Learn from a marketing head and a digital marketing expert...2022-08-2133 min
Icons Behind Brands With DevleenaDigital Marketing Leader and Expert, Mr. Vaibhav Mehrotra Shares his Consumer Focused Marketing InsightsDigital Marketing has become a popular theme of discussion with the industry being valued at 500+ billion dollars today. In our next episode, we have invited someone who has a knack for marketing and tech and has been a consultant himself to a giant company like Cognizant Interactive.Meet Mr. Vaibhav Mehrotra, Head of Marketing at Cashfree Payments who in his words, is building the best fintech marketing function at Cashfree Payments with his invaluable experience of over 14 years in marketing.2022-08-1600 min
Icons Behind Brands With DevleenaInterview on the expanding the horizon about key marketing and more, with Ms. Srijeeta Chatterjee Brand and Communications Lead, Shell India| IBBOur conversation with Ms. Srijeeta Chatterjee Brand and Communications Lead, Shell India is out now! The marketing world is wide enough.What is executive leadership?How to run your brand globally?How to incline with the consumer mindset?How to keep going on the self-journey of establishing your brand name?In this episode, Ms. Srijeeta talks about the art of capturing a specific target audience in the long r...2022-08-1431 min
Icons Behind Brands With DevleenaHave an amazing glimpse of the next episode in line, in conversation with Ms. Srijeeta Chatterjee Brand and Communications Lead, Shell IndiaIcons Behind Brand's upcoming episode features, the talented Ms. Srijeeta Chatterjee Brand and Communications Lead, Shell IndiaIn our talk with Ms. Srijeeta Chatterjee, we closely and deeply answer certain questions of importance. How to build brand relevance?How to track past data patterns?And a lot more!Know it all through our conversation!Check out our YouTube channel to see more video interviews with m...2022-08-1200 min
Icons Behind Brands With DevleenaMarketing Mind Interview with Ms. Srijeeta Chatterjee Brand and Communications Lead, Shell India| Icons Behind BrandsOur guest for the upcoming episode, Ms. Srijeeta Chatterjee Brand and Communications Lead, Shell India is here to share her interesting and mindful perspective on marketing.Ms. Srijeeta is a highly professional, super energetic marketing personality to connect with.She has diverse experience working with different types of industries like FMGC, food oil, and more. She talks with over 11 years of experience in marketing, branding, and communication.Let’s look at what valuable insights, this engaging conversation beholds!...2022-08-0900 min
Icons Behind Brands With DevleenaInterview on the expanding the horizon of marketing, knowing more about leadership with Ms. Maya Venkatesh Managing Director, APAC - Affinity Answers, IBBOur conversation with Ms. Maya Venkatesh, Managing Director, APAC - Affinity Answers, is out now! What is managerial leadership?How to run your brand efficiently?In this episode, How does the concept of growth market work?Know it all with Ms. Maya, who has 25 years of experience and continues to be a multifaceted and motivated leader.She has also handled the leadership roles at premier MNCs like Symphony Services.2022-08-0733 min
Icons Behind Brands With DevleenaHave an interesting glimpse of the next episode in line, in conversation with Ms. Maya Venkatesh Managing Director, APAC - Affinity AnswersIcons Behind Brand's upcoming episode features Ms. Maya Venkatesh, Managing Director, APAC - Affinity Answers Ms. Maya Ventakatesh is an experienced marketing leader. She had been in the field for over 25 years. This multifaceted leader simply has a lot to deliver to us.Let us talk more about a business-oriented mindset with her and explore the different horizons of marketing and authentic leadership. Learn more about sales, marketing, branding building, and brand awareness.Ch...2022-08-0500 min
Icons Behind Brands With DevleenaMarketing Oriented Interview with Ms. Maya Venkatesh, Managing Director, APAC - Affinity Answers | Icons Behind BrandsOur guest for the upcoming episode, Ms. Maya Venkatesh-Managing Director, APAC - Affinity AnswersMs. Maya Venkatesh has enough experience of over 25 years in leadership roles and has worked with various premier MNCs. At present, she is the managing director at Affinity AnswersShe has been in the field of training and assisting other women also. Yes, she is undeniably a symbol of power and women's empowerment.Let us see what this leader has to share!2022-08-0200 min
Icons Behind Brands With DevleenaInterview on the expanding the horizon of technology, knowing about cookies with Ms. Arti Singh -Founder and Managing Director, Connectexp,| IBBOur conversation with Ms. Arti Singh -Founder and Managing Director, Connectexp, is out now! What is the key to building long-term relationships with customers?How to make your brand a customer-friendly brand?How to use the push and pull strategy of engaging customers?In this episode, Ms. Arti speaks about his amazingly oriented journey. She talks all about his 23 years of experience in the field of sales and marketing. She has also worked as the Vice P...2022-07-3131 min
Icons Behind Brands With DevleenaHave an interesting glimpse of the next episode in line, in conversation with Ms. Arti Singh, Founder and Managing Director, ConnectexpIcons Behind Brand's upcoming episode features Ms. Arti Singh, Founder, and Managing Director, ConnectexpMs. Arti is an experienced marketist. She has also worked as the Vice President of Hyperspace. She talks about the shortcomings of marketing and how to frame a deep customer relationship. Get to know more about sales, marketing, branding building, and brand awareness.Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, and CMOs: ...2022-07-2900 min
Icons Behind Brands With DevleenaMarketing Oriented Interview with Ms. Arti Singh, Founder, and Managing Director, Connectexp | Icons Behind BrandsOur guest for the upcoming episode, Ms. Arti Singh, Founder, and Managing Director, Connectexp, The idea of minimalistic communication paves forward toward a deeper level of customer engagement?Showcasing your products in an uncluttered manner goes a long way!How to align with customer loyalty today.Let us see what this leader has to share!Check out our YouTube channel to see more video interviews with marketing experts, interviews w...2022-07-2600 min
Icons Behind Brands With DevleenaInterview on the expanding the horizon of technology, knowing about cookies with Mr. Bipul Chandra Managing Director, Ducati India, CXsphere| IBBOur conversation with Mr Bipul Chandra Managing Director, Ducati , India, is out now! What is managerial leadership?How to run your brand globally?How to pick up and build a baseline in the automobile industry?In this episode, Mr Bipul speaks about his amazingly oriented journey. He talks all about his 23 years experience in the field of sales and marketing. Along with the challenges that every marketer may face.Join us and gr...2022-07-2431 min
Icons Behind Brands With DevleenaHave an interesting glimpse of the next episode in line, in conversation with Mr Bipul Chandra Managing Director, Ducati , IndiaIcons Behind Brand's upcoming episode features Mr Bipul Chandra , Managing Director, Ducati , IndiaMr Bipul is an experienced marketing manager. He has worked with Bajaj, Tata Motors, Ashok Leyland and is currently the managing director at Ducati.In our talk with Mr Bipul, we closely experience his journey and understand how to build a better sales base for our brand. Get to know more on sales, marketing, branding building and brand awareness.Ch...2022-07-2200 min
Icons Behind Brands With DevleenaMarketing Oriented Interview with Mr Bipul Chandra Managing Director, Ducati , India | Icons Behind BrandsOur guest for the upcoming episode, Mr Bipul Chandra Managing Director, Ducati , India, Mr Bipul Chandra stands with a wide and in depth 23 years of experience in the automobile industry.He has worked with Bajaj, Tata Motors, Ashok Leyland and is currently the managing director at Ducati. He is a renowned marketing mastermind and carries immense knowledge in the field of sales and marketing. Let us see what this leader has to share!Check out...2022-07-1900 min
Icons Behind Brands With DevleenaInterview about marketing and corporate strategies with Mr. Sanjeev Shukla, Co-founder, Terra Bliss Pvt. Ltd. | IBB |Our interview with Mr Sanjeev Shukla, Co-founder of Terra Bliss Pvt. Ltd. is now out! Check out this amazing episode and learn from the 30 years of experience this marketing maestro has after working with marketing giants like Hyundai, Hero Motocorp and even Ford. He was the icon behind the historic launch of Hyundai in India and also was the brain behind the launch of Hyundai Santro as one of the founding members. If you wish to carve out a niche for yourself in the corporate world, you sure cannot afford to...2022-07-1732 min
Icons Behind Brands With DevleenaGrab a preview of our upcoming episode with Mr Sanjeev Shukla, the co-founder of Terra Bliss Pvt. Ltd.The next episode of Icons behind brands features Mr Sanjeev Shukla who has about 30 years of experience of working in the world of advertisements, branding and marketing. He is the co-founder of Terra Bliss Pvt. Ltd. This man provided the launch pad for Hyundai motors in India and also launched the Hyundai Santro in the country. Learn from his invaluable experience in the corporate world and grow alongwith us! Check out this preview right away!Check out our YouTube channel to see more video interviews with marketing e...2022-07-1500 min
Icons Behind Brands With DevleenaPower-packed interview with Mr. Sanjeev Shukla | Terra Bliss Pvt. Ltd. | Icons Behind BrandsOur guest for the next episode, Mr. Sanjeev Shukla, is the co-founder of Terra Bliss Pvt. Ltd. and has about 3 decades of experience of working in the field of advertisements. He also has been a part of the historic launch of not just Hyundai motors but also the Hyundai Santro as a founder member. Check out a preview of the episode right away! You cannot afford to miss this conversation!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: h...2022-07-1200 min
Icons Behind Brands With DevleenaInterview on the expanding the horizon of technology, knowing about cookies with Mr Sudipta Sarkar CEO and Founder, CXsphere| IBBOur conversation with Mr Sudipta Sarkar CEO and Founder, CXsphere is out now! What is executive leadership?How to run your brand globally?How to pick up the new opportunities that lay ahead?In this episode, Mr Sudipta talks about his ideals, obstacles, success and failures of this extraordinary journey and his valuable contribution to the IT sector.Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/U...2022-07-1033 min
Icons Behind Brands With DevleenaHave a short glimpse of the next episode in line, in conversation with Mr Sudipta Sarkar CEO and Founder , CXsphereIcons behind brand’s upcoming episode features Mr Sudipta Sarkar CEO and Founder , CXsphereIn our talk with Mr Sudipta, we closely experience his journey from an engineer to an entrepreneur. Perhaps a successful entrepreneur!. Let us know more about the sphere of AI , consumer engagement, marketing, analytics and much more.Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featuredBe sure to foll...2022-07-0800 min
Icons Behind Brands With DevleenaMindset Building Interview with Mr Sudipta Sarkar CEO and Founder , CXsphere| Icons Behind BrandsOur guest for the upcoming episode, Mr Sudipta Sarkar CEO and Founder , CXsphere is here to share his perspective and intelligent mindset in the technological industry.With IT becoming an integral part of every business and individual lifestyle, let us see what our Technology driven leader has to share!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featuredBe sure to follow our host, Devleena Neogi, the...2022-07-0500 min
Icons Behind Brands With DevleenaInterview on the expanding horizons of Digital Marketing with Mr Prashant Satam, Chief Manager- Digital Marketing, Kotak Mahindra Bank | IBBOur conversation with Mr Prashant Satam, Chief Manager- Digital Marketing, Kotak Mahindra Bank, is out now! In this episode, Mr Satam talks about the various domains and working within Digital Marketing. Learn from 13 years of his experience in the field as this award-winning leader talks about the experience he has had in the world of digital marketing. Having won the award for ‘Young Digital Marketeer of the Year’ this man is nothing short of a maestro!Check out the full conversation here!Tune in to the conve...2022-07-0333 min
Icons Behind Brands With DevleenaGrab a hint of the next upcoming conversation on our channel with Mr Prashant Satam, Chief Manager- Digital Marketing, Kotak Mahindra Bank.Icons behind brand’s upcoming episode features Mr Prashant Satam, Chief Manager- Digital Marketing, Kotak Mahindra Bank. A digital marketing wizard, this many has got many applauds in his illustrious career. Not only did we win the award for the young marketeer of the year he also won the award for the best digital marketing campaign. Learn what he has to say about his experience in the past 13 years in the corporate world!Excited? Check out what the episode has in store for you, here!2022-07-0100 min
Icons Behind Brands With DevleenaThought-Provoking Interview with Mr. Prashant Satam | Kotak Mahindra Bank | Icons Behind BrandsOur guest for the upcoming episode, Mr. Prashant Satam, Chief Manager- Digital Marketing, Kotak Mahindra Bank is here to boggle your mind with some interesting insights into the digital marketing space. This data-driven digital leader has 13 years of experience in digital marketing. Check out a preview of the episode right away! Don’t miss this one!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featured2022-06-2800 min
Icons Behind Brands With DevleenaInterview on Marketing, Branding and Advertisement Mr. Venktesh Babu, AGM- Response Marketing Solutions, MMCL (The Times Group) | IBBThis action-packed episode featuring Mr. Venktesh Babu, AGM- Response Marketing Solutions, MMCL (The Times Group) is definitely going to add a lot to your marketing knowledge. Learn about how to keep up with the changing times and what keeps this icon going! Tune in to this episode right away and learn what motivation fetched this maestro 3 national and 7 international awards for marketing campaigns created for print media.Tune in to the conversation right away!2022-06-2629 min
Icons Behind Brands With DevleenaSneak Peek into our upcoming episode with Mr. Venktesh Babu, AGM- Response Marketing Solutions, MMCL (The Times Group) In our upcoming episode featuring Mr. Venktesh Babu, you will learn more about the changing trends on marketing and how to keep up with them. He throws light on the impact of good marketing and its importance too! Stay tuned for the full episode coming soon!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featured2022-06-2400 min
Icons Behind Brands With DevleenaUpcoming action-packed interview with Venkatesh Babu | Times Group | Icons Behind BrandsOur next episode, featuring Mr Venkatesh Babu, AGM- Response Marketing Solutions, MMCL (The Times Group) is about to be released soon!Tune into this episode to learn more about the global trends in marketing, the changing scenario and how Venkatesh managed to keep up with the changing times. He also talks about his journey, accomplishments and the motivation that keeps him going.Grab a sneak peek right away!Check out our YouTube channel to see more video...2022-06-2100 min
Icons Behind Brands With DevleenaInterview about marketing, branding and connecting with customers featuring Mr Sarvanan Raman, Vice President of Marketing at MGM HealthcareIn this spirited conversation Mr Sarvanan Raman throws light on the shift from transactional to the transformational mode of communication in terms of marketing. He talks about connecting with people and adding value to their lives. Learn all about branding, advertising and communications from three decades of his experience.Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featuredBe s...2022-06-1929 min
Icons Behind Brands With DevleenaComing soon! Next episode with Mr Sarvanan Raman, Vice President of Marketing at MGM Healthcare!Grab a sneak peek into this amazing episode as Mr Sarvanan Raman talks about navigating the tough waters of marketing with ease!Get to know how he aims at connecting with people and understanding their needs while adding value to their lives.Grab a sneak peek here!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featured2022-06-1700 min
Icons Behind Brands With DevleenaUpcoming interview with the dynamic Mr Sarvanan Raman | MGM Healthcare | Icons Behind BrandsOur upcoming interview with Mr Sarvanan Raman, Vice President of Marketing at MGM Healthcare will be out soon!Grab a sneak peek into this enlightening conversation as Mr Raman talks all about marketing, branding and advertisements. Learn from his three decades of experience and grow both as an individual and a professional!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featured2022-06-1400 min
Icons Behind Brands With DevleenaFinally! Watch the Full Interview with the PR and communications Expert, Ms. Geetika Bangia |Philips | Icons Behind BrandsAnd it is finally live!🌟The interview with someone who is a veteran of the PR and Communications field is up on our channel! Ms Geetika Bangia, thank you for taking the time and coming up on Icons Behind Brands! Check out the episode for some fun and insightful conversation on marketing, branding, communication. Do not miss it. Now listen to your favorite podcast...2022-06-1221 min
Icons Behind Brands With Devleenaa spirited discussion on how to deal with challenges and crisis in the PR and communications industry | Ms. Geetika Bangia | Philips | cannon | IBBWhat are some of the principles that one should rely on during tough times?How is having a team that understands your vision important?Stick around for the soon-releasing upcoming episode of Icons Behind BrandCheck out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featuredBe sure to follow our host, Devleena Neogi...2022-06-1000 min
Icons Behind Brands With DevleenaInsightful interview with a marketing expert in PR and communications | Ms. Geetika Bangia | Philips | cannon | IBBWatch our new guest speak about ‘purpose driven communication’ and the best practices of it! Ms. Geetika Bangia spoke with our host, Devleena on many such topics and we are inviting you to witness that conversation! It's a new episode full of new learnings, new insights, new experiences. So stay tuned because we are releasing the full episode soon! Checkout our YouTube channel to see more of video interviews with marketing experts, interview with CEO, CMOs: https...2022-06-0700 min
Icons Behind Brands With DevleenaOur upcoming, a brand new episode of Marketing Today and Tomorrow features Mr.Sumit Batra, Business head, FMGC Business, IFB industry| Icons Behind BrandsHe had been with Dabur,Wipro and Johnsons previously.With an idea of-Be omnipresentSeek value!He would be discussing something useful and amazing about marketing and consumer communicationLet us hear what his experience says!We are grateful to have him with us!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube...2022-06-0529 min
Icons Behind Brands With DevleenaHere's a teaser to give you a peek into what's coming next! 👀Our upcoming, a brand new episode of Marketing Today and Tomorrow features Mr.Sumit Batra, Business head, FMGC Business, IFB industry| Icons Behind Brands He has been leading Fmcg business for IFB Industries. Responsible for shaping Brand identity, mainstreaming distribution, and expanding D2C channels. Brand Management, Consumer Insight, Channel management, team management, sales, retail operations, negotiationsWant to know more?Check out our YouTube channel to se...2022-05-3101 min
Icons Behind Brands With DevleenaInterview about brand communications and marketing with Mr Bibek Chattopadhya, Head of Communications at ArcelorMittal Nippon SteelMr Bibek’s views on brand communications and marketing are live now! Tune in to know what this communications head has to say about the changing landscapes of marketing and how he made it big.His views about communications within the corporate world will certainly blow your mind and will help you expand your horizons.Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featured...2022-05-2231 min
Icons Behind Brands With DevleenaComing Soon !! An exciting interview with Mr Bibek Chattopadhya, Head of Communications at ArcelorMittal Nippon Steel. Our thrilling interaction with Mr Bibek is about to go live soon. Grab a sneak peek into the conversation today and learn what this amazing interaction has in store for you in terms of marketing and communications.Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featuredBe sure to follow our host, Devleena Neogi, the editor-in-chief of Icons Behind Brands: https://w...2022-05-2000 min
Icons Behind Brands With DevleenaUpcoming interview the dynamic Bibek Chattopadhya | ArcelorMittal Nippon Steel | Icons Behind BrandsOur next episode, featuring Mr Bibek Chattopadhya, Head of Communications at ArcelorMittal Nippon Steel is launching soon. Grab a sneak peek into the episode today! Know about the core of marketing, and brand communications while learning about the way to improve your communications within the corporate world.Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featuredBe sure to follow our host, Devleena...2022-05-1701 min
Icons Behind Brands With DevleenaInterview on Healthcare Marketing, Advertisement and Branding with Mr Vaibhav Tewari, Co-founder & Chief Operating Officer at Portea Medical | IBBThis action-packed episode featuring the co-founder of Portea Medical, the largest and fastest-growing healthcare startup in India is bound to leave you awestruck. Learn more about marketing from this wizard and broaden your horizons. So what are you waiting for? Grab your earphones now!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featuredBe sure to follow our host, Devleena Neogi, the editor-in-chief...2022-05-1529 min
Icons Behind Brands With DevleenaSneak Peek into our upcoming episode with Vaibhav Tewari, Co-founder & Chief Operating Officer at Portea MedicalIn our upcoming episode featuring Mr Vaibhav Tewari, you will get to learn more about the basics of healthcare marketing and branding. His insights into the managing of startups will help you learn a lot about the process of starting and management of your own startup.Stay tuned for the full episode coming soon!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featured2022-05-1301 min
Icons Behind Brands With DevleenaUpcoming action-packed interview with Vaibhav Tewari | Portea Medical | Icons Behind BrandsOur next episode, featuring Mr Vaibhav Tewari, Co-founder & Chief Operating Officer at Portea Medical is launching soon. Grab a sneak peek into the episode today! Know about the core of marketing, advertisements and branding while learning about the life experience of this legend.Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featuredBe sure to follow our host, Devleena Neogi, the editor-in-chief of...2022-05-1001 min
Icons Behind Brands With DevleenaFull interview with CEO - Europe & APAC of Pixis, Mr Neel Pandya | Digital Marketing Expert Interview | Icons Behind BrandsOur brand new marketing podcast episode features Mr. Neel Pandya, CEO - Europe & APAC of PixisHe has a brilliant experience of working at renowned organisations like L'oreal and Vodafone and has over 14 years of experience as an expert at digital marketing.In this interview, we will be discussing marketing, AI, technology, advertising, branding and much more.Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https...2022-05-0832 min
Icons Behind Brands With DevleenaWatch the Full Interview with Senior Marketing VP, Ms. Piali Dasgupta | From fashion journalist to senior marketing VP | IBBAnd it is finally live!🌟 The new interview with Ms. Piali Dasgupta is now up!With titles like CMO Trailblazer award 2021 by DMA Asia, Voot (Viacom 1Check out the episode for some fun and insightful conversation on marketing, branding, communication. Do not miss it. Now listen to your favorite podcast episode at the comfort of your own.Feed your brain with creativity, good leadership qualities, and insightful ideas shared by some...2022-05-0133 min
Icons Behind Brands With DevleenaFinal sneak peak into this insightful conversation on the importance of broadening your perspective & improving | Piali Dasgupta | IBBWhat made our new speaker change fields? What was her motivation? How did her team cope up with the pandemic?All are answered with flair and awesome explanation by Ms. Piali Dasgupta, Senior Marketing VP at Columbia Pacific CommunityStick around for the soon-releasing upcoming episode of Icons Behind BrandCheck out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3...2022-04-2901 min
Icons Behind Brands With DevleenaUpcoming insightful interview with a Senior Marketing VP | Piali Dasgupta | Columbia Pacific Community | 40 under 40 | IBBMulti-award winning marketing and communication leader with over 15 years of cross-category experience across media, e-commerce, retail, and real estate - Ms. Piali Dasgupta is a delight to speak to. From brand driving to brand architecture, she was first a fashion journalist and then decided to switch fields! It's an all new marketing interview episode full of new learnings, new insights, new experiences. So stay tuned because we are releasing the full episode soon! Checkout our YouTube channel to...2022-04-2601 min
Icons Behind Brands With DevleenaFull Business Marketing Interview with the inspiring Prachi Mohapatra | Dr. Reddy's Laboratories | IBBAnd it is finally live!🌟The new interview with Ms. Prachi Mohapatra! An avid traveler and an inveterate foodie, She believes that her humble beginnings, small town upbringing, multicultural exposure in various parts of India and the globe have enabled her to make a huge difference to any project and business that she has been involved in.Check out the episode for some fun and insightful conversation on marketing, branding, communication. Do...2022-04-2432 min
Icons Behind Brands With DevleenaInsightful conversation on the importance of empathy while generating content for marketing| With marketing head, Prachi Mohapatra | IBBWhile reaching our consumers via content marketing, we have to make sure that our timing – our hows and whys are on pointOur next guest says many such things in our podcast!Ms Prachi Mohaparta – she is the current marketing head at Dr Reddy's LaboratoriesStick around for the soon-releasing upcoming episode of Icons Behind BrandCheck out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featuredBe sure...2022-04-2201 min
Icons Behind Brands With DevleenaInsightful marketing interview with a marketing expert of multiple industries | Prachi Mohapatra | Dr. Reddy's Laboratories | IBB“The biggest accomplishments, you realize are the smaller moments and are not about successful campaigns or sales” says our new guest at Icons Behind BrandsHer name is Ms. Prachi Mohapatra and she has been a marketing head at various companies and different industries!It's a new episode full of new learnings, new insights, new experiences. So stay tuned because we are releasing the full episode soon! Checkout our YouTube channel to see more of video interviews with...2022-04-1901 min
Icons Behind Brands With DevleenaInterview on Marketing, Swimming against the tide & more with Ashish Bajaj, head of marketing, Medibuddy | IBBGrab your earphones now and listen to this amazing conversation that will help you navigate through the tough waters of life easily and make you a better version of yourselves. Learn more about how to make it big in the corporate world. Mr Bajaj is here to make marketing easy for all of you so what are waiting for? Tune in now!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q...2022-04-1733 min
Icons Behind Brands With DevleenaComing Soon !! An exciting interview with Head of Marketing of Medibuddy, Mr Ashish BajajIn our upcoming episode featuring Mr Ashish Bajaj, Head of Marketing of Medibuddy, we learn about how to make difficult choices in life while hustling hard. His journey is bound to inspire everyone, everywhere and is definitely going to make you a better version of yourselves after you listen to this conversation.Stay tuned for the full episode coming soon!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3...2022-04-1500 min
Icons Behind Brands With DevleenaUpcoming interview the illustrious Ashish Bajaj | Medibuddy | Icons Behind BrandsOur next episode, featuring Mr Ashish Bajaj, head of Marketing at Medibuddy is launching soon. Grab a sneak peek into the episode today! If you are someone who wants to make it big in the world of marketing then this interview is perfect for you. Learn how this man managed to swim against the tide and reach the pinnacle of success. Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q/featured2022-04-1201 min
Icons Behind Brands With DevleenaFull Interview with head of marketing of a giant entertainment company, Shemaroo Ent | Mr. Rahul Mishra | IBBAnd it is finally live!🌟The all new interview with Mr. Rahul Mishra! Working in the OTT industry is an ever evolving game, especially in the pandemic. There are sudden shifts in a lot of aspects and you have to be quick enough to respond properly to them Check out the episode for some fun and insightful conversation on marketing, branding, communication. Do not miss it. 2022-04-1031 min
Icons Behind Brands With DevleenaInsightful conversation on the importance of upscaling & improving | With Shemaroo entertainment CMO, Rahul Mishra | IBBKnow how a big brand like Shemaroo entertainment defined their space with the taglike “india Khush hua” How did they come up with it? And what was the main reason for them to rebrand in the first place?To all the young marketers out there, this is used as a case study at IIM Ahmedabad, so this is worth listening to! Stick around for the soon-releasing upcoming episode of Icons Behind BrandC...2022-04-0801 min
Icons Behind Brands With DevleenaInsightful interview with a marketing expert from an OTT company | Rahul Mishra | Shemaroo Entertainment | IBBWhat was the major challenge when the pandemic hit?There was a sudden shift in consumption, how did big platforms deal with it?Are some of the questions you will get answers to in the new podcast of Icons Behind Brands ‘Back to Basics’ Our host, Devleena Neogi spoke with Mr. Rahul Mishra of shemaroo entertainment, the man responsible for all their marketing in an interesting conversation about all the tactics streaming platforms use and the outcome of it. 2022-04-0501 min
Icons Behind Brands With DevleenaGreat experience speaks great insights | Full marketing podcast interview of Mr Rituraj | Icons Behind BrandsOur upcoming, brand new interview episode of Marketing Today and Tomorrow features Mr. Rituraj Bidwai. He is the head digital marketer at Metercube. And also an award recipient at “Asia Retail Congress” and “CMO Asia Brand and Marketing Excellence Awards”He is a simple-minded, down to earth person who follows the idea of believing in "Life is simple, no need to complicate it "In our episode, we have sailed across the subjects of Brand strategy, Media Planning, Marketing, Planning and digital marketing.2022-04-0319 min
Icons Behind Brands With DevleenaWhat’s next in store on Icons Behind Brands? Exciting interview of marketing head, Mr. Rituraj Bidwai!Our upcoming, brand new episode of Back to Basics features Mr. Rituraj Bidwai. He is the head digital marketer at Metercube and also an award recipient at “Asia Retail Congress” and “CMO Asia Brand and Marketing Excellence Awards”He has an experience of more than 16 years in the field of Marketing and Brand Communication.He is an enthusiastic digital marketer who works with individuals as well as various companies in order to build digital marketing as a core part of their brand. 2022-03-2900 min
Icons Behind Brands With DevleenaInterview on Marketing, CRM, Customer Relations & more with Charandeep Singh, head of marketing, TVS | IBBTune in to see how the marketing world functions and how you can keep up with its ever changing scenario. Mr Singh will also help you understand how to maintain holistic customer relations while ensuring the growth of your company. If you wish to be a part of the corporate world and wish to make it big, then this is the perfect interview for you. Tune in now to learn more about how his journey unfolded and what advice he has for marketers, brand managers, business owners.C...2022-03-2729 min
Icons Behind Brands With DevleenaSoon bringing you another exciting interview with Head of Marketing of TVS Credit, Mr Charandeep SinghIn our upcoming episode featuring Mr Charandeep Singh, you can get a taste of the corporate world and the changing scenes of marketing in the past few years. He also speaks about the importance of retaining your customers and how to ensure that the company grows along with its faithful customers.It’s a value packed episode that you should definitely not missCheck out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.yo...2022-03-2500 min
Icons Behind Brands With DevleenaUpcoming interview with a marketing wizard, Charandeep Singh | TVS Credit | Icons Behind BrandsOur next episode featuring Mr Charandeep Singh, the Head of Marketing & CRM, TVS Credit is launching soon! Gran a sneak peek into the interview where Mr Singh talks about the importance of maintaining customer relations and the changing marketing scenario in the past few years. If you are aspiring to be a part of the corporate world anytime soon, this interview is for you!Check out our YouTube channel to see more video interviews with marketing experts, interviews with CEO, CMOs: https://www.youtube.com/channel/UCcHIz92hT76EMMRO3...2022-03-2200 min
Icons Behind Brands With DevleenaFinally! Watch the Full Interview with Marketing Expert, Mr. Gaurav Mehta | Icons Behind BrandsAnd it is finally live!🌟The new interview with Mr. Gaurav Mehta! With titles such as marketer of the year by exchange for India, Power Profile by LinkedIn, 40 under 40 (2018-19) by exchange for India, and over 19 years of experience under his belt, the conversation with Mr. Mehta is more than spirited and funCheck out the episode for some fun and insightful conversation on marketing, branding, communication. Do not miss it. 2022-03-2032 min
Icons Behind Brands With DevleenaInsightful conversation on the importance of upscaling & improving | With Zupee CMO, Gaurav Mehta | IBBIn the marketing world, storytelling has a huge impact and it is beyond writing just an ad copy. In this series of ‘Back to Basics’ with Icons behind brands, our host Devleena Neogi spoke to an auto tech marketing expert on many things. But, one of the key points they discussed was the importance of content and how content had helped Mr. Mehta and his company gain more traction on all platforms. Stick around for the soon-releasing upcomin...2022-03-1801 min
Icons Behind Brands With DevleenaInsightful interview with a marketing expert from Auto Tech companies | Gaurav Mehta | Zupee | 40 under 40 | IBB“The two biggest costs in any company are – marketing and people” says our new guest on Icons Behind Brands, Mr Gaurav MehtaMr. Gaurav Mehta, the current Chief Marketing Officer for Zupee talks about his experience being connected with well known brands like OLX and Yahoo and the 19 years of experience that has got him to these heights in the marketing world. It's a new episode full of new learnings, new insights, new experiences. So stay tuned because we are releasing the full episode soon! 2022-03-1501 min