Shows
Trades Secrets: Contractor Marketing3 Ways to Generate More Leads in 2026 | Ep 64 | Trades Secrets: Contractor MarketingIn this episode of Trades Secrets, we are finally together in person for a special retreat edition of Trades Secrets. We share three simple and effective ways for contractors to attract more leads in 2026. Whether you are just getting started or running a large, established company, these lead generation strategies will help you bring in more business and grow consistently.We break down how to get a steady stream of Google reviews, how to use Google Local Service Ads (GLSA) to drive quality leads, and why adding interactive tools like instant roof quotes or siding visualizers to...
2025-11-1714 minTrades Secrets: Contractor MarketingRaise the Roofle: How Smart Contractors Are Selling Roofs in a Click | Ep 63 | Trades Secrets: Contractor MarketingIn this episode, we sit down with Roofle’s Matthew McDaniel and Chris Morris to uncover how instant roof quote technology is transforming the way contractors sell, market, and scale their businesses. From its early beginnings as a B2C experiment to its evolution into one of the most impactful SaaS platforms in home improvement, Roofle is helping contractors close more deals, build trust faster, and operate with unmatched efficiency.The conversation dives deep into how buyer behavior has shifted in the era of instant answers, why pricing transparency builds credibility instead of fear, and how agencies li...
2025-11-0350 minTrades Secrets: Contractor MarketingRoofle-ution | Ep 62 | Trades Secrets: Contractor MarketingIn this episode of Trade Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans).We break down how the tool has evolved over the last few years, what’s changed in buyer behavior, and why interactive quoting tools like Roofle are becoming essential for contractors in today’s digital-first marketplace.Episode Highlights:Then vs. Now: How Roofle went from slowing down websites and attracting tire-kickers to becoming a fast, high-quality lead gene...
2025-10-2010 minTrades Secrets: Contractor MarketingWhy Paid Media Management Fees Exist | Ep 61 | Trades Secrets: Contractor MarketingIn this episode of Trade Secrets, we pull back the curtain on one of the most misunderstood costs in contractor marketing: paid media management fees. Whether you’ve wondered why agencies charge 15-25% of ad spend or questioned what exactly happens behind the scenes, this conversation breaks it down in plain English.From Google Ads optimization to negative keyword management, reporting transparency, and how often campaigns really need a tune-up, we cover what contractors should expect (and demand) when trusting someone else with their ad dollars. This is your guide to making sure every penny counts....
2025-09-2918 min
The Start Build Grow ShowEP 282. How to Dominate Your Local Market with Online Branding In this episode, I sit down with Devon Hayes and Amanda Joyce, Co-Principals at Elevation Marketing a top-tier marketing agency helping businesses grow through smart online strategies. Devon and Amanda share how marketing isn't just a product it's a service that can transform your business when executed correctly. We dive into the strategies Elevation Marketing uses to help businesses improve their online visibility, generate leads, and build a strong brand presence. Devon shares insights on SEO and digital strategy, while Amanda breaks down paid media campaigns and media optimization for maximum impact.
2025-09-2538 minThe Start Build Grow ShowEP 282. How to Dominate Your Local Market with Online Branding In this episode, I sit down with Devon Hayes and Amanda Joyce, Co-Principals at Elevation Marketing a top-tier marketing agency helping businesses grow through smart online strategies. Devon and Amanda share how marketing isn't just a product it's a service that can transform your business when executed correctly. We dive into the strategies Elevation Marketing uses to help businesses improve their online visibility, generate leads, and build a strong brand presence. Devon shares insights on SEO and digital strategy, while Amanda breaks down paid media campaigns and media optimization for maximum impact.
2025-09-2538 minTrades Secrets: Contractor MarketingShopping for a Marketing Agency in 2026 | Ep 60 | Trades Secrets: Contractor MarketingIn this episode of Trade Secrets, we look ahead to one of the most important decisions contractors will face in the coming year: shopping for a marketing agency. Choosing between productized services, full-service partnerships, or even AI-driven tools isn’t easy, and the wrong move can waste both time and money.We break down how to evaluate whether you need lead generation, branding or both, and what to expect when you step into the agency world. If you already have an agency, we will go over how to know if you’ve partnered with the right one and...
2025-09-1543 minTrades Secrets: Contractor MarketingGoodbye Leads: What Kills Your LSA Ranking | Ep 59 | Trades Secrets: Contractor MarketingIn this episode of Trade Secrets, we tackle one of the most frustrating—and powerful—tools in contractor marketing: Google Local Service Ads (LSAs). What used to be a golden ticket for lead generation has become a minefield of missed calls, dropped rankings, and Google’s ever-changing rules. We break down how LSAs actually work in 2025, what’s changed, and what you can do to get back in Google's good graces.From insider tips on profile optimization to the real consequences of missing one phone call, this episode is your blueprint for managing—and mastering—LSAs in today’s hype...
2025-06-1632 minTrades Secrets: Contractor MarketingContent is Critical: Low Investment & High ROI | Ep 58 | Trades Secrets: Contractor MarketingIn this episode of Trade Secrets, we take a deep dive into the real engine behind high-performing SEO: content—not the generic, AI-scraped fluff, but the kind that moves the needle, drives leads, and builds long-term authority. We peel back the curtain on how truly impactful content is created, sharing insights from years of working with contractors and real-world success stories that prove the ROI.You’ll learn what separates a $200 blog from one that generates thousands in revenue, why some blogs get 80,000+ Google impressions, and how the best content is always rooted in real client conversations. From...
2025-06-0228 minTrades Secrets: Contractor Marketing‘About Us’ Pages Are Really About Them | Ep 57 | Trades Secrets: Contractor MarketingIn this episode of Trades Secrets, we take a fresh look at one of the most overlooked—but most visited—pages on your website: the About Us page. Inspired by insights from Marcus Sheridan and supported by real data from their own client base, the hosts break down how to turn a stale About page into a powerful trust-building, conversion-driving asset.You’ll learn why a “me, me, me” approach falls flat—and how to write an About page that actually addresses what your customer cares about most: their problem, and how you solve it better than the rest.
2025-05-1210 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesWhat Happens When 2 Burned-Out Founders Finally Join Forces? with Devon Hayes & Amanda Joyce | Ep #791Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What if scaling your agency didn't mean more stress, but less? Discover how Devon Hayes and Amanda Joyce turned partnership into freedom—and how you can, too. If you're an agency owner ready to stop grinding and start growing, this episode is for you. These two entrepreneurs joined forces as partners specifically to navigate this growth journey together—and witnessed how this strategic decision created the growth, impact, and freedom they had always envisioned. Tune in to discover their real...
2025-05-1122 minTrades Secrets: Contractor MarketingWhy Website Maintenance is a MUST in 2025 | Ep 56 | Trades Secrets: Contractor MarketingIn this episode of Trades Secrets, we unpack the confusing world of website hosting and maintenance—what it really means, why it matters, and how skipping it can hurt your business more than you realize. Through easy-to-understand analogies (like bad neighbors and bandwidth hogs), you’ll walk away with a clear understanding of what’s going on behind the scenes of your site—and how to keep it running smoothly, securely, and successfully.“It’s not like get a website built and forget about it forevermore. You really do need to maintain it.” – Episode HighlightEpisode Highli...
2025-04-2810 minTrades Secrets: Contractor MarketingRemodeling Nightmare | Ep 55 | Trades Secrets: Contractor MarketingIn this episode of Trades Secrets, we dive into a raw, real-life remodeling nightmare—and the powerful lessons it holds for both contractors and homeowners. Hear a firsthand account of a 6-week project turned 20-week disaster, and what contractors can do differently to win customer trust, communicate better, and deliver an exceptional experience. Whether you’re a solo pro or run a full crew, this episode gives you an inside look into how homeowners think—and how you can stand out by simply doing the basics better.“Communication isn’t a fancy app—it’s telling people what’s happeni...
2025-04-1437 minTrades Secrets: Contractor MarketingAEO for Trades: How to Optimize Answers and Maximize Local Leads | Ep 54 | Trades Secrets: Contractor MarketingIn this episode of Trades Secrets, we explore how Answer Engine Optimization (AEO) is revolutionizing contractor marketing. Learn how AEO can help trade professionals optimize answers to customer questions and dominate local search rankings. We dive deep into actionable strategies to maximize local leads, leveraging AEO to position your business as the trusted authority in your market.“If you meet customers where they are with answers to their questions, you’re doing them a service—and building trust that converts leads.” – Episode HighlightEpisode Highlights:What is AEO, and why is it critical f...
2025-01-2734 minTrades Secrets: Contractor MarketingThe Contractors Guide to Video Marketing in 2025 | Ep 53 | Trades Secrets: Contractor MarketingIn this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 121,000 subscribers. Together we talk about Video Marketers vs Videographers, Carl’s 2025 predictions, and the four videos you NEED to have for your contracting business come 2025.“People don’t realize YouTube is the world’s 2nd largest search engine” - Carl Kwan (a quote from today’s episode)Episode Highlights:Video Marketers vs Videographers4 types of videos to create in 2025:Business Introduction VideoFAQ VideosIntrod...
2024-12-1746 minTrades Secrets: Contractor MarketingEpisode 52 - 10 Tips for Contractor MarketingIn this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place before ramping up marketing efforts. Whether you’re a small business, a roofing contractor, or just someone interested in knowing more about effective marketing practices, this is the episode you’ve been waiting for.Episode Highlights:TIP #1: Get your house in order before you do anything.TIP #2: Track everything (including acquisition channels)TIP #3: Inve...
2024-07-0823 minTrades Secrets: Contractor MarketingEpisode 51 - Light Em' Up Website RoastIn this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, we perform a detailed review of their website while also roasting some of its flaws along the way.Throughout the episode you will hear typical mistakes made on company websites, with areas of improvement pointed out with our explanation of why you should avoid them. This episode is perfect for business owners curious as to how they can improve their website and anyone who found “The Roast of Tom Brady” funny.Episod...
2024-06-2424 minTrades Secrets: Contractor MarketingEpisode 50 - The Google Leak: Sandboxin' Son of aWelcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is a must-watch for any contractor looking to gain insight and knowledge of the Google leak and wanting to capitalize on this valuable information!Episode Highlights:The leak confirms that Google uses users' past 13 months of click behavior (called "Nav...
2024-06-1041 minTrades Secrets: Contractor MarketingEpisode 49 - Tech Talk: Bringing Clarity to Marketing JargonWelcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you!Episode Highlights:Host - The server where your website is hosted and storedDNS - Domain Name System, which translates domain names (like mywebsite.com) into IP addresses so browsers can find yo...
2024-05-0630 minTrades Secrets: Contractor MarketingEpisode 48 - Top 5 Episodes of 2023Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most are still applicable in 2024!Episode Highlights:5) Episode #8 - "Marketing During a Recession" - Discussed strategies for prioritizing marketing spend and tightening belts during an economic downturn.4) Episode #35 - "2024 Marketing Plan: Wh...
2024-04-2215 minTrades Secrets: Contractor MarketingEpisode 47 - Why Google Ads is Risky BusinessWelcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations.Episode Highlights:Google Ads requires a significant investment of time and resources for testing and optimization before seeing results.A single click on a Google Ad can cost contractors tens of dollars, even if the lead doesn't convert.Relying solely on Google Ads while neglecting organic SEO...
2024-04-0829 minTrades Secrets: Contractor MarketingEpisode 46 - Why SEO Proposals Are Apples to OrangesWelcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget. Tips:No two SEO packages are the same, so make sure you understand exactly what’s included.Higher pricing often reflects more comprehensive services, not unnecessary “fluff.”The right digital marketing partner for you depends on your business’ specific goals and needs....
2024-03-2527 minTrades Secrets: Contractor MarketingEpisode 45 - The State of Search (2024)Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable insights you can implement right away. Learn how to maximize your company’s SEO strategy and get the phones ringing with qualified leads!Episode Highlights:How t...
2024-03-1132 minTrades Secrets: Contractor MarketingEpisode 44 - I Saw It On SocialWelcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and advice based on our experience working with contractors to help optimize your marketing strategy. If you want real-world guidance to elevate your business in 2024, tune in to get actionable marketing insights you c...
2024-02-2626 minTrades Secrets: Contractor MarketingEpisode 43 - Lessons Learned in Scaling a Successful Roofing Company with Erika SmithIn this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses.Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own company, The Roofing Revolution.We dive into the strategic decisions Erika made around controlled growth, cash flow management, business development, and providing personalized service. She also gives tips for starting your own roofing business.If you're looking to grow your...
2024-02-1225 minTrades Secrets: Contractor MarketingEpisode 42 - 2024 Marketing Musts for PlumbersWelcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads.We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Guaranteed Ads to drive calls.If you want to increase your credibility, stand out from competitors, and fill your sales pipeline in the new year, you don’t want to miss this episode. Tune in now to make 2024 your most profitable year yet with these mu...
2024-01-2914 minTrades Secrets: Contractor MarketingEpisode 41 - Building Blocks of Branding with Britt SawyerIn this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation:Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online:Discover strategies to engage your digital audience effectively. The Power of Storytelling:Unlock the impact of storytelling in marketing, from creating emotional connections to embracing vulnerability. Key Storytelling Aspects:Explore emotional resonance, visuals, customer stories, and more. How-To Guide:Master the storytelling pro...
2023-12-1935 minTrades Secrets: Contractor MarketingEpisode 40 - Should I Do SEO for my Plumbing Company?In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess.First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-changer for your business, and when it might not be the optimal route.Next, fast forward to the upcoming year with "2024 Marketing Musts for Plumbers." Discover the actionable steps to enhance your Google Business Profile, harness the power of video marketing...
2023-12-0814 minTrades Secrets: Contractor MarketingEpisode 39 - There's No Easy Button for SEO - Not Even with AIIn this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run?Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL...
2023-11-0728 min
F**k Your PodcastDo You Want To Go First, Devon?On this episode, join Emma, while Katy is traveling! With special guests Devon Hayes and Amanda Joyce, owners of Elevation Marketing, sit down and hear the best and worst things we face as marketers!
2023-11-0334 minTrades Secrets: Contractor MarketingEpisode 38 - Behind the Blueprint - Tips From Randy Brothers a Leading Voice in the Roofing IndustryIn this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success.Join us as we uncover the key strategies and insider tips that have made Randy a standout figure in the contracting world. From establishing a strong online presence to leveraging social media, Randy shares invaluable insights that can transform your marketing game.Randy Brothers is a distinguished speaker, entrepreneur, and author of the acclaimed book, "...
2023-10-2428 minTrades Secrets: Contractor MarketingEpisode 37 - Interview with Matt BertramMatt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over two decades. Under his guidance, the agency has received an impressive 122 five-star Google reviews and is internationally recognized for SEO and earned media. Matt also manages over $10 million in advertising budgets for top clients across various industries. He co-hosts the highly acclaimed "SEO Podcast: The Unknown Secrets of Internet Marketing" with EWR Digital co-founder Chris Burres, boasting over 4 million downloads and 55,000 monthly listeners...
2023-10-121h 07Trades Secrets: Contractor MarketingEpisode 36 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 3Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life.Here's a breakdown of what you can expect:1. Create a Marketing Calendar:Learn how to structure your marketing activities over the course of the year. A well-organized calendar ensures that your efforts are consistent and aligned with your goals. We'll walk you through best practices and share tips on maximizing efficiency.2. Set Clear KPIs (Key...
2023-09-1914 minTrades Secrets: Contractor MarketingEpisode 35 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 2Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including the pivotal target of generating a specific number of leads. Discover expert strategies for budget planning to maximize ROI. Craft a comprehensive marketing plan and set a realistic timeline, crucial for achieving milestones like a Q1 website launch. Uncover the key steps in vendor selection and executing your strategy seamlessly. Finally, grasp the art of monitoring and adapting your plan for sustained success...
2023-09-1218 minTrades Secrets: Contractor MarketingEpisode 34 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 1🚀 It's that time again - time to start planning your marketing strategy! 🚀Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover:1️⃣ Analyzing Your Current Strategy: Discover what's been working and what hasn't. Learn how to assess your performance and make data-driven decisions.2️⃣ Lead Generation Metrics: Find out how many leads you're generating per week and month, and assess their quality. We'll guide you through the process.3️⃣ Identifying Strongest Lead Sources: Learn where your most valuable...
2023-09-0517 minTrades Secrets: Contractor MarketingEpisode 33 - Behind the Blueprints: Getting to Know AmandaAmanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to elevate their marketing game.Intrigued about how Amanda and our channel crossed paths? Hear the captivating story of how serendipity played a hand in forging a remarkable connection. Amanda's journey through the intricate realm of contractor marketing unfolds, revealing the driving forces behind her dedication. Explore her deep-seated love for the craft and the pivotal moments that have fueled...
2023-08-2230 minTrades Secrets: Contractor MarketingEpisode 32 - Behind the Blueprints: Getting to Know DevonIn this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and unique journey.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL...
2023-08-1534 minTrades Secrets: Contractor MarketingEpisode 31 - The Raw Truth: Agencies Aren't PerfectIn this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into identifying the good, the bad, and the ugly in agency-client dynamics.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics th...
2023-08-0725 minTrades Secrets: Contractor MarketingEpisode 30 - Google's Tool Shed: Free Tools & Why You Need ThemIn today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effective but also incredibly effective in tracking and enhancing your marketing efforts. Before we dive into the details, remember that each of these tools requires a login, so ensure you have access to all of them with a single email login for maximum convenience.We kick off the exploration with Google Business Profile (GBP), a vital free...
2023-08-0126 minTrades Secrets: Contractor MarketingEpisode 29 - 7 Common Pricing Mistakes That Are Crippling Your Business withAre you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the construction industry.4 Level Coaching: https://4levelcoach.com/Building Freedom Podcast: https://buildingfreedompodcast.com/🏗️ In this episode, Randy reveals "The Sweet 16" - 5 crucial things you must know and 7 common mistakes to avoid. Discover practical strategies to increase your profit and get the full webinar for even more insights.📝 Here's what we'll cover:Pricing without knowing overheads - Profit...
2023-07-2544 min
Building Freedom Podcast7 Contractor Marketing Mistakes to Stop Making (feat. Amanda Joyce & Devon Hayes - Elevation Marketing)In this episode of The Building Freedom Podcast, Randy speaks with Amanda Joyce and Devon Hayes from Elevation Marketing about the common mistakes contractors make when marketing their businesses.Devon Hayes is the Director of Strategy and part owner at Elevation Marketing. She is directly responsible for analyzing each client’s market, vertical and competitive climate before designing the organic online strategy for visibility, lead generation, and inbound marketing. Ms. Hayes specializes in Search Engine Optimization (SEO) and has a proven track record of success throughout the home services industries, medical, legal, cannabis, engineering, and IT verticals.
2023-07-1448 minTrades Secrets: Contractor MarketingEpisode 28 - From Funeral to Future: Understanding the New Google Analytics (GA4)Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and advanced measurements for better understanding user behavior. Learn about attribution modeling, cross-device tracking, and customizable reporting. Navigate the transition, set up your GA4 profile, and ensure proper data collection. Unlock the potential of GA4 for tracking marketing successes and failures. Embrace the future of analytics - watch now!Find out how we can help you grow your business: https://elevmarketing.com/
2023-07-1123 minTrades Secrets: Contractor MarketingEpisode 27 - Mastering the Home Show Circuit: A Guide to Success for ContractorsAre you a contractor looking to excel in the home show circuit? Discover how to master home shows, maximize your ROI, and keep your pipeline full with our comprehensive guide! 🏠💼In this video, we dive into the world of home shows, exploring their purpose and the potential benefits they offer for contractors like you. From direct marketing to brand exposure, lead generation to networking opportunities, home shows can be a game-changer for your business. Prepare for the show like a pro by identifying the right event, planning your budget, reserving booth space, and creating engaging marketing materials. We'll...
2023-07-0330 minTrades Secrets: Contractor MarketingEpisode 26 - Your Existing Content: Untapped SEO GoldAre you looking to boost your website's SEO without starting from scratch? In this informative video, we unveil the untapped SEO gold that lies within your existing content. Join us as we reveal the secrets to leveraging your current articles and blog posts to drive more traffic and improve your search engine rankings.Google advises that content should consume at least 50% of an SEO specialist's time. However, instead of reinventing the wheel, we show you how a little maintenance on your existing content can go a long way. Discover the power of evergreen content and learn how...
2023-06-2826 minTrades Secrets: Contractor MarketingEpisode 25 - Unleashing the Power of Energy Rebates for ContractorsIn this video, we explore the untapped potential of energy rebates for contractors. Discover how leveraging rebates can turn energy into opportunity and boost your sales. With the average American carbon footprint being 16 tons per year, and governments incentivizing energy-efficient practices, now is the time to tap into this growing trend.We delve into the Inflation Reduction Act of 2022, which includes $8.8 billion in rebates for Home Efficiency and Home Electrification and Appliance Rebates. Additionally, commercial buildings can receive generous incentives for efficiency improvements such as rooftop solar, energy storage systems, and EV charging installations.Join...
2023-06-1921 minTrades Secrets: Contractor MarketingEpisode 24 - How to get the most out of your marketing agencyIf you're investing in a marketing agency to manage your marketing efforts, but not following these essential steps, you might as well be wasting your marketing dollars. In this game-changing video, we'll show you how to get the most out of your marketing agency by emphasizing collaboration and effective communication.The key to a successful partnership starts with regular and structured communication. From scheduled calls or Zoom meetings to content interviews, ensure that you have open lines of communication with your agency. Providing valuable insights about your business, such as showcasing your coolest projects and sharing common...
2023-06-1222 minTrades Secrets: Contractor MarketingEpisode 23 - Crawler Confusion: How Wack Site Structure Kills Your Search RankingsIn this eye-opening episode, we dive deep into the world of search engine crawlers and how they can make or break your search rankings. If your site leaves these crawlers confused or fails to communicate your purpose within a split second, your rankings will suffer. We explore the intricacies of how Google reads your site, starting from the invisible elements like schema markup and then moving down the page, analyzing everything from logos and navigation to content and context. Learn valuable tips on ensuring that crawlers swiftly read your content and understand its context, ultimately boosting your search rankings.
2023-06-0525 minTrades Secrets: Contractor MarketingEpisode 22 - Exposed: The Shocking Truth Behind Marketing Agencies Preying on ContractorsDiscover the alarming tactics used by marketing agencies to exploit contractors. Falling victim to deceptive practices can devastate your business financially. Stay informed to protect yourself and the industry. Select the right marketing partner for long-term growth. Learn from real-life horror stories and use them to vet potential partners. Watch the video now and empower yourself.Links:Contractor Evolution Podcast: https://youtu.be/OMaBvYceMpI7 Questions to Ask an Agency: https://elevmarketing.com/download-7-questions-to-ask-an-agency/Costly Ads Mistakes: https://youtu.be/9Bml9SYVJD8Landing Pages & Why You Need Them: https://youtu.be/pMER9NcPejo
2023-05-2938 minTrades Secrets: Contractor MarketingEpisode 21 - Landing Pages and Why you Need themIn this episode, we explore the importance of landing pages and why you need them. Landing pages are standalone, focused pages that guide visitors toward a specific action without any distractions. Unlike your homepage, they boost conversion rates by providing clear messaging and tracking the effectiveness of your marketing campaigns. Discover how landing pages can enhance your online presence and drive meaningful results for your business.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to...
2023-05-2317 minTrades Secrets: Contractor MarketingEpisode 20 - ChatGPT + Bing How to leverage that marriageAre you ready to gain a competitive edge in the search landscape? Discover how the marriage between Bing and ChatGPT is revolutionizing the way we search, and learn five powerful strategies to leverage this dynamic duo. Stay ahead of the game by shifting your approach today!Bing may have had a small market share in the past, but it's steadily growing. In 2022, Bing accounted for less than 2.5% of all searches, and it's projected to continue its upward trajectory. Microsoft reported a significant milestone of 100 million daily active users on Bing, with approximately one-third being new users. Although...
2023-05-1521 minTrades Secrets: Contractor MarketingEpisode 19 - The AI Race & Why NOW is the Time to Optimize for BingAre you struggling to stand out in a crowded online market? It's time to optimize for Bing! In this episode of Trade Secrets: Contractor Marketing, we explore the AI race and why now is the time to shift your focus to Bing. With Bing's increasing market share and Google's position as the search leader in jeopardy, it's crucial to get ahead of the competition.Links:https://www.forbes.com/sites/dereksaul/2023/04/17/google-stock-loses-57-billion-amid-microsofts-ai-lead-and-reports-it-could-be-replaced-by-bing-on-some-smartphones/ https://www.bingplaces.com/https://www.bing.com/toolbox/webmaster ...
2023-05-0620 minTrades Secrets: Contractor MarketingEpisode 18 - 7 ways to leverage existing reviewsIn this video, we dive into the topic of leveraging existing reviews and why it matters for contractors. Online reviews are crucial for any business, but knowing how to make the most of them is equally important. These 7 tips will help contractors attract new customers and reengage existing ones by utilizing their hard-earned reviews.Learn how to respond like a pro and use best SEO practices, feature reviews on your website and in marketing materials, and even use bad reviews from your competitors to update your content and processes. We also explore the benefits of sorting reviews...
2023-05-0119 minTrades Secrets: Contractor MarketingEpisode 17 - Fractional CMO Services: When Does It Make Sense to Invest?In this video, we will be discussing the concept of a fractional CMO, a person who provides coaching, advisory, and execution of strategies for businesses looking to grow but do not need a full-time CMO. The fractional CMO understands marketing, sales, and growth and can work in conjunction with everyone on the team. They provide expertise, leadership, and guidance, as well as accountability, for $2M - $30M companies who do not require 160 hours per month.We will also dive into the importance of the buyer journey and creating buyer personas in order to identify who your customer...
2023-04-2443 minTrades Secrets: Contractor MarketingEpisode 16 - Creating an Effective Keyword StrategyIn this week's episode, we're talking all about creating an effective keyword strategy and why it’s important to discover where your buyer is and what they’re looking for. Why should you care? Not having a well researched keyword strategy can make or break your search results, ad if your goal is to rank #1, then it’s pretty darn important to get it right. With years of experience in SEO marketing and keyword research strategy under our belt, we can confidently tell you keyword phrases change from region to region and location to location even within the sam...
2023-04-1726 minTrades Secrets: Contractor MarketingEpisode 15 - Why 1 Marketing Channel Isn't EnoughThis week we're discussing why you can’t focus on just 1 marketing channel! Throwing all your marketing budget at 1 channel will yield inconsistent results & there is no ONE marketing channel that will deliver all the leads you need.You don’t necessarily know where your customers are…marketing is testing, analyzing and refining so allow your data to speak for itself & be sure to make DATA DRIVEN DECISIONS, otherwise you’re just throwing money at what you assume is the right channel.Multiple channel marketing is crucial to help you achieve a further reach and increase engagement. Remember...
2023-04-1019 minTrades Secrets: Contractor MarketingEpisode 14 - Where Does Marketing Stop & Sales Begin?In this week’s episode, we’re discussing where marketing stops and sales begin and how understanding the role each of these departments plays can improve messaging and conversions. What a lot of companies assume is that marketing funnels leads to a salesman, then the salesman closes the deal. What we’ve found is that not only is this often true, but in fact marketing touches each department in your company. Marketing’s job is to attract customers and tell those customers how the company is going to solve their problem. This can even lead to some te...
2023-04-0313 minTrades Secrets: Contractor MarketingEpisode 13 - Preparing an Effective Storm CampaignThis week, we're talking about preparing an effective Storm Campaign. If you're an exterior restoration company without a storm campaign prepped, you could miss the opportunity to target customers BEFORE the competition.To be adequately prepared, we'd recommend having valuable content loaded and ready to publish no a moment’s notice. Content aimed for: - Storm predicted- Storm has hit- What to do after the storm If you don’t already, invest in a social scheduling tool that will allow you to have all of your content loaded so dates and ti...
2023-03-2717 minTrades Secrets: Contractor MarketingEpisode 12 - Shop Talk: Avoiding a $100k MistakeIn this week's episode, we discuss how to avoid a 6 figure mistake when choosing a marketing agency. We talk to Brandy Tilley of Dolan Roofing & Construction, a multi-million dollar roofing contractor with offices in both San Antonio and Tucson. We dive into her experiences working with a national agency and the frustrations that came along with a company that cared more about pushing big numbers, than generating quality leads. Unfortunately, choosing the wrong agency can cost you tens of thousands of dollars without one lead to show for it.In this episode, we'll break down some red...
2023-03-2036 minTrades Secrets: Contractor MarketingEpisode 11 - AI Do's & Don'tsIn this week's episode, we're talking all about AI including the Do’s and Don’ts and everything in between. Why should you care? It could affect your search rankings and erase some hard earned online visibility. Tune in to learn more about…AI and the human elementHow to use AI for content marketingAI’s ability to help save time with internal tasksHow AI affects search rankings…this is a biggieFind out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home service...
2023-03-1322 minTrades Secrets: Contractor MarketingEpisode 10 - 5 Costly Google Ads Mistakes You're Probably MakingIn this week's episode, we'll be discussing 5 expensive Google Ads mistakes to avoid. Why should you care? It’s costing you money and customers.Setting everything on broad match Not using landing pagesNot checking your search query reportsNot using proper location settings (interest in an area vs in or often in) Not Maximizing extensions Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you i...
2023-03-0623 minTrades Secrets: Contractor MarketingEpisode 9 - What is Your Marketing ROI?In this episode, we'll be discussing how you can calculate your marketing ROI. Knowing your return on investment on any marketing efforts you make is crucial to know where to put your marketing dollars in the future. How we calculate marketing ROI:Marketing ROI= Net Income ÷ Cost of Investment x 100Conversion Rate: # of Conversions ÷ Total Visitors x 100Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and...
2023-02-2713 minTrades Secrets: Contractor MarketingEpisode 8 - Marketing During a RecessionIn this week's episode, we'll be discussing contractor marketing in a pending recessionWhy You Should Care: Today we are revealing specific tactics to implement in your 2023 marketing plan to ensure you continue to fill your pipeline even in the face of - dare we say it - a recessionAre we in a recession?Let’s be clear: We are certainly not economists but definitely understand the key economic indicators of when we are in a recession. In 2022 we did have two quarters of negative GDP but in the 3rd quarter, it...
2023-02-2030 minTrades Secrets: Contractor MarketingEpisode 7 - Content MarketingIn this week's episode, we'll be talking about content marketing for contractors. Why should you care? Because content marketing is a time investment that will attract qualified leads and build brand trust.There are more ways to get your content on google than ever before, these specifically apply to contractors: Local Business Knowledge Panel Card (GBP)Plain text organicPAA (FAQ’s)Video rich results Featured snippet (google displays a snippet of content from one of the top-ranking organic results in the SERP)Review snippets Logo in knowledge panelContent marketing is content that should stimulate inter...
2023-02-1337 minTrades Secrets: Contractor MarketingEpisode 6 - How Long Should SEO Take?On this week's episode, we talk about SEO (search engine optimization). We discuss how long an effective SEO plan should take, some tips and tricks to optimize your time working on it, and some red flags to look out for when hiring a company to do your SEO.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that...
2023-02-0628 minTrades Secrets: Contractor MarketingEpisode 5 - Shop Talk: A Denver Roofing Contractor Shares Lessons LearnedOn this week's episode, we have the pleasure of speaking with Cody Hayes of Elite Roofing on the what he wished he knew when starting a roofing business. Not just lessons in marketing, but overall lessons learned as a contractor in one of the hottest roofing markets in the country. Takeaways from this episode will save you the "dumb tax" as it's called in growing your roofing business.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for...
2023-01-3032 minTrades Secrets: Contractor MarketingEpisode 4 - Owning Your Digital AssetsOn this week's episode, we discuss the importance of owning your marketing assets. We share some horror stories of business owners who were left out to dry when they ended their contracts with their marketing team.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep...
2023-01-2323 minTrades Secrets: Contractor MarketingEpisode 3 - Consistency is Key in MarketingOn this week's episode, we talk about how you can build your business with consistent marketing strategies that will work wonders. Your customers should be able to identify your brand wherever they come across it. Let's make it happen!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL...
2023-01-2314 minTrades Secrets: Contractor MarketingEpisode 2 - 2023 Marketing Predictions & Recommendations for ContractorsOn this episode we discuss your 2023 marketing musts. These are cutting-edge trends that will give you a leg up on your competition and help you attract new customers in the coming year.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's...
2023-01-2320 minTrades Secrets: Contractor MarketingEpisode 1 - Google's Continuous Scroll for DesktopFind out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
2023-01-2328 minTrades Secrets: Contractor MarketingEpisode 0 - Who We AreWelcome to Trades Secrets! Join us every week as we discuss marketing tips, tricks & strategies for your contracting business. From SEO to branding strategies, we can't wait to propel your business to greatness!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of...
2023-01-2316 minTrades Secrets: Contractor MarketingWelcome to Trades Secrets: Contractor MarketingFind out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
2023-01-1600 min