Shows
Radio InfluencersRadio Origin Stories Pt 1This week we decided to go back and share some of the best radio origin stories we've collected over the first 24 episodes of Radio Influencers. If you'd like to share your radio origin story, how you got into radio, video it and email andy@radiostationconsultant.com. Part one clips include Mike Moore, TJ Taormina, Devon Shuman, Tim McCarthy, Reagan Ingstad, Greg Tacher, Jeremy Robinson, Roger Rafson, Stephanie Blue and Tracy Johnson. You can also watch the full episode here.2024-08-2724 minRadio InfluencersDevon ShumanDevon Shuman, SVP of Sales at Gen Media Partners, speaks with Radio Station Consultant's Andy Meadows about how small and medium market stations can get national ad dollars, why it helps to have a rep, what's changed in national sales over her career, direct brand marketing, her Small Market Secret Sauce podcast and more. You can also watch the full episode here.2024-07-3035 min
Small Market Secret Sauce11- The Power of Local Radio in Missoula, MTIn this podcast episode, Devin Shuman interviews Becky Smith from Missoula Radio in Montana about the power of local radio in rural markets. They discuss the trustability of radio and how it is the most trusted media medium outside of newspapers. They also highlight the importance of live and local broadcasters in building connections with communities and delivering real-time information. The conversation delves into the unique challenges faced in the Montana market, where there are no rated radio metros and the geography and topography present obstacles for coverage. Becky shares insights on the impact of Montana’s rural movement on th...2024-06-1600 min
Small Market Secret Sauce10- Capturing the Vibrant and Engaged Mountain Community in Summit CountyThis podcast episode features an interview with Krista from Always Mountain Time, a local broadcaster in Summit County, Colorado, who provides insights into the unique broadcasting challenges of mountain communities. The discussion revolves around the topography that limits signal penetration, requiring creative engineering solutions such as towers and translators on mountains. The episode emphasizes the importance of local radio in mountain communities, serving as a connection to local news, weather updates, and community events. Krista highlights the strong engagement of the community and how the radio stations become the voice of the residents. Moreover, the episode delves into the...2024-06-1500 min
Small Market Secret Sauce9- Unlocking the Potential of Small Markets: The Magic Beyond Rated MetrosClayton, from Radford Media Group, joins the host in this episode to discuss their market and the power of local connectivity. They shed light on the potential of small markets beyond the Nielsen rated metros and the importance of marketing these areas. Clayton shares insights about their community podcast network and how they deliver local content to their listeners. Their focus on severe weather coverage and providing real-time information to their region sets them apart from other media outlets. With their local DJs and trusted voices, they have built strong relationships with their community. They dispel the myth that...2024-05-1500 min
Small Market Secret SauceSpilling the Secret Sauce: Kankakee, ILEureka, California is a market that often gets overlooked by national brands and advertising agencies due to the lack of traditional metrics and ratings. However, David, a broadcaster from Bicoastal in Eureka, sheds light on the unique value and potential of this market. With a population of nearly 150,000 people and a picturesque location on the California coast, Eureka offers a range of opportunities for businesses and advertisers. The area is known for its stunning natural beauty, including the breathtaking redwood forests and access to the Pacific Ocean. David highlights the strong sense of community and local pride in Eureka...2024-04-1919 min
Small Market Secret SauceCapturing the Vibrant and Engaged Mountain Community in Summit CountyThis podcast episode features an interview with Krista from Always Mountain Time, a local broadcaster in Summit County, Colorado, who provides insights into the unique broadcasting challenges of mountain communities. The discussion revolves around the topography that limits signal penetration, requiring creative engineering solutions such as towers and translators on mountains. The episode emphasizes the importance of local radio in mountain communities, serving as a connection to local news, weather updates, and community events. Krista highlights the strong engagement of the community and how the radio stations become the voice of the residents. Moreover, the episode delves into the...2024-04-1800 min
Small Market Secret Sauce8- Unveiling the Vibrant and Dynamic Market of TexomaTexoma is a vibrant and dynamic market located in the northern part of the state. This growth-oriented corridor stretches between Dallas and Southern Oklahoma, making it a prime location for businesses and residents looking for opportunities. With a population of over 1.3 million people, North Texas offers a diverse and thriving community. The area boasts a rich history, picturesque downtown areas like McKinney, and a range of industries, including technology, finance, healthcare, and automotive. In addition, North Texas is known for its hyper-local radio stations that serve as influencers in the community. These stations provide authentic connections to the local...2024-04-0400 min
Small Market Secret Sauce7- Spilling the Secret Sauce: Kankakee, ILIn this podcast episode, Stacey Barclay of Milner Media Partners provides insights into a non-metro market south of Chicago- Kankakee, Illinois. With a population of over 230,000, this area holds significant buying power and potential for brands. Despite being close to the major metropolitan area of Chicago, the spill from Chicago stations is fragmented, making local stations more impactful and offering a chance for national brands to reach a focused audience. Local radio stations like Milner Media’s play a crucial role in connecting with the community, delivering live news, relevant campaigns, interviews with local figures, and supporting nonprofits. Their lo...2024-03-2200 min
Small Market Secret Sauce6- The Secret Sauce of Elkhorn Media in Columbia BasinAdvertising agencies sometimes overlook the value of non-metro trading areas. Gen Media Partners and Elkhorn Media Group are on a mission to change that. With their locally owned and operated stations, Elkhorn Media has been able to tap into the unique dynamics of their markets and form strong partnerships with businesses and community members. This podcast episode highlights the Columbia Basin, a trading area that encompasses parts of Oregon and Washington. Through a lively conversation with Colleen Brady, listeners get a glimpse into the vibrant culture and diverse industries that thrive in this region. From farming and ranching to tourism...2024-03-1800 min
Small Market Secret Sauce5- Unveiling Eureka: A Unique Market in CaliforniaEureka, California is a market that often gets overlooked by national brands and advertising agencies due to the lack of traditional metrics and ratings. However, David, a broadcaster from Bicoastal in Eureka, sheds light on the unique value and potential of this market. With a population of nearly 150,000 people and a picturesque location on the California coast, Eureka offers a range of opportunities for businesses and advertisers. The area is known for its stunning natural beauty, including the breathtaking redwood forests and access to the Pacific Ocean. David highlights the strong sense of community and local pride in Eureka...2024-02-2434 min
Small Market Secret Sauce4- Unveiling the Secret Sauce: A Closer Look at Medford, OregonDiscover the secrets of Medford, Oregon, a vibrant market nestled in the beautiful Rogue Valley surrounded by mountains. With a diverse population and four distinct seasons, Medford offers a unique atmosphere for marketers and agencies to tap into. The podcast episode delves into the trusted voice of local radio broadcasters in Medford, who have gained the loyalty and trust of the community. It also highlights the challenges of working in an unrated market and the importance of utilizing alternative metrics and research to understand consumer behavior. The conversation emphasizes the significance of non-metro markets like Medford, which make up 20...2024-02-1800 min
Small Market Secret Sauce3- Exploring the Unique Small Market Universe of the Upper PeninsulaThe Upper Peninsula of Michigan houses a unique and valuable small market, characterized by a population of around 300,000 people spread across several core communities. This small market stands out due to its stunning topography, with beautiful lakes and mountains surrounding the region, making it a haven for outdoor enthusiasts. The area’s strong economy is driven by industries such as mining, particularly in copper and iron ore, as well as the robust paper industry. Additionally, the Upper Peninsula boasts a significant seasonal influx of tourists and vacationers, attracted by its natural beauty and recreational opportunities. With a dedicated and ex...2024-02-1200 min
Small Market Secret SauceRevealing the Small Market Secret Sauce – North Platte, Nebraska2024-02-0100 min
Small Market Secret SauceUnlocking the Potential of Small Markets: The Magic Beyond Rated Metros2024-01-2400 minSmall Market Secret SauceUnveiling the Secret Sauce: A Closer Look at Medford, OregonDiscover the secrets of Medford, Oregon, a vibrant market nestled in the beautiful Rogue Valley surrounded by mountains. With a diverse population and four distinct seasons, Medford offers a unique atmosphere for marketers and agencies to tap into. The podcast episode delves into the trusted voice of local radio broadcasters in Medford, who have gained the loyalty and trust of the community. It also highlights the challenges of working in an unrated market and the importance of utilizing alternative metrics and research to understand consumer behavior. The conversation emphasizes the significance of non-metro markets like Medford, which make up 20...2024-01-2400 minSmall Market Secret SauceExploring the Unique Small Market Universe of the Upper PeninsulaThe Upper Peninsula of Michigan houses a unique and valuable small market, characterized by a population of around 300,000 people spread across several core communities. This small market stands out due to its stunning topography, with beautiful lakes and mountains surrounding the region, making it a haven for outdoor enthusiasts. The area’s strong economy is driven by industries such as mining, particularly in copper and iron ore, as well as the robust paper industry. Additionally, the Upper Peninsula boasts a significant seasonal influx of tourists and vacationers, attracted by its natural beauty and recreational opportunities. With a dedicated and ex...2024-01-2400 minSmall Market Secret SauceRevealing the Small Market Secret Sauce- North Platte, NebraskaExplore the captivating secrets of North Platte, Nebraska in this engaging podcast episode. Olivia, a local broadcaster, shares her insights on what makes the community special, with a focus on the small market independent broadcasters that thrive in the area. Discover how North Platte has established a strong connection with its community and why it stands out among other towns in the USA. Join the conversation as Olivia sheds light on the challenges of being an unmeasured radio market and the importance of agency decision-makers understanding the unique flavor of the region. Get an inside look at the vibrant...2024-01-2400 minSmall Market Secret Sauce2- Revealing the Small Market Secret Sauce- North Platte, NebraskaExplore the captivating secrets of North Platte, Nebraska in this engaging podcast episode. Olivia, a local broadcaster, shares her insights on what makes the community special, with a focus on the small market independent broadcasters that thrive in the area. Discover how North Platte has established a strong connection with its community and why it stands out among other towns in the USA. Join the conversation as Olivia sheds light on the challenges of being an unmeasured radio market and the importance of agency decision-makers understanding the unique flavor of the region.
Get an inside look at...2024-01-2400 min
The Small Market Radio PodcastSMRP 69: Devon Shuman; Global Problem, Local SolutionNational business has always been a problem for small market broadcasters, but Devon Shuman wants to change that. She’s the senior VP of sales at Gen Media Partners and she has a real passion for small market radio. She shows…Read more →2020-05-0111 min