Shows
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsThe Art of Behavioral Storytelling: How David Paull Captivates AudiencesIn today's fast-paced world, attention spans are shorter than ever. By making stories concise, engaging, and to the point, marketers can cater to the needs of overwhelmed audiences while still delivering powerful messages. Short stories leave out unnecessary details while retaining the most critical elements, ultimately making them more memorable and easier to digest. David Paull considers short stories to be particularly useful tools in marketing and communications. He cites the popularity of TED Talks as evidence that people are drawn to concise yet impactful stories. In the podcast, he discusses the importance of refining messages through...
2023-05-1934 min
IntellicastIMD Preview Part 1 - David Paull and Susan GriffinWelcome back to Intellicast! This is part 1 of our 2-part series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this first episode, Brian Lamar and Producer Brian are joined by David Paull of Dialsmith and Lillian Labs and Susan Griffin of Griffin + Skeggs Collaborative. Both David and Susan will be speakers at the upcoming IMD conference, so this episode is a great chance to get a sneak peek at the content they’ll be sharing.David Paull [4:00 – 29:05]David’s interview kicks off with an overview...
2022-09-201h 11
Now that's SignificantAn insider's guide to creating effective messaging with David PaullOn this latest episode, David Paull, founder of Dialsmith, a pioneer in instant and continuous moment-to-moment feedback software, joins us to talk about the crucial steps required for landing the perfect messaging.
On the show, we talk about:
- How effective messaging, that brings about a desired outcome, follows a storytelling framework that anyone can learn and deploy
- David described how effective messaging is achieved by covering off four key things – personas, cognitive bias, a storytelling framework, then testing and refinement.
- We discussed when brands get this right, barriers to...
2022-09-1932 min
Happy Market Research PodcastEp. 570 – Ashley Le Blanc, Executive Vice President of Little Bird Marketing, on Insights Marketing Day 2022: Marketing Expertise for Market Research Companies My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing.
Insights Marketing Day 2022:
Location: Chicago, ILDate: October 6, 2022Tickets: https://events.bizzabo.com/imd-chicago-2022 Website: https://www.insights-marketing.org/
Find Ashley Online:
LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/ Little Bird Marketing: https://littlebirdmarketing.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
This Episode is Sponsored by:
The...
2022-09-0809 min
Happy Market Research PodcastEp. 570 – Ashley Le Blanc, Executive Vice President of Little Bird Marketing, on Insights Marketing Day 2022: Marketing Expertise for Market Research Companies My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing.
Insights Marketing Day 2022:
Location: Chicago, ILDate: October 6, 2022Tickets: https://events.bizzabo.com/imd-chicago-2022 Website: https://www.insights-marketing.org/
Find Ashley Online:
LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/ Little Bird Marketing: https://littlebirdmarketing.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happym...
2022-09-0809 min
Ponderings from the PerchDialing into Market Research Personas with David PaullAs founder of Dialsmith Lillian Labs, David Paull's experience lives at the intersection of sales, marketing, and research. Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and his own Behavioral Storytelling framework to build concepts, products, & messages that stick. David and his team have helped media companies and consumer product giants test and refine their products; from concept testing and product development to content research.LinkedIn URL:https://www.linkedin.com/in/davidpau...
2021-05-2137 min
The Dov Barron ShowLeadership and Loyalty - David Paull: Behavioural StorytellingOur guest is David Paull.David is the founder of Lillian Labs and Dialsmith. David’s experience lives at the strange and powerful intersection of sales, marketing, and research. You see, Lillian Labs is a qualitative research agency specializing in concept, product, and message testing, while Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. His company’s technology has, among other things, worked on getting instant feedback for US Presidential debates, specifically on what moves an audience at any specific time. David and his team have he...
2021-02-031h 00
The Dov Baron ShowDavid Paull: Behavioural StorytellingThe Art and Science of Buy-in: David Paull . . . . . . . Our guest is David Paull. David is the founder of Lillian Labs and Dialsmith. David’s experience lives at the strange and powerful intersection of sales, marketing, and research. You see, Lillian Labs is a qualitative research agency specializing in concept, product, and message testing, while Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. His company’s technology has, among other th...
2021-02-031h 04
Dialsmith PodcastEngagious Podcast: Aaron Draplin, Authentic by Design
(A video version of this episode can be viewed on our Engagious YouTube Channel here: https://youtu.be/Wek5M3a76F8)
My guest for this podcast episode is Aaron Draplin, graphic designer, author and founder of Draplin Design Co. (DDC). Why would I interview a graphic designer on the Engagious Podcast? Because Aaron is not only an award-winning designer who’s done amazing work for Nike, Burton Snowboards, Esquire, and Ford Motor Company among others, he’s also an author and captivating speaker who’s authentic style comes across not only in his craf...
2019-12-0439 minDialsmith PodcastEngagious Podcast: Aaron Draplin, Authentic by Design(A video version of this episode can be viewed on our Engagious YouTube Channel here: https://youtu.be/Wek5M3a76F8)
My guest for this podcast episode is Aaron Draplin, graphic designer, author and founder of Draplin Design Co. (DDC). Why would I interview a graphic designer on the Engagious Podcast? Because Aaron is not only an award-winning designer who's done amazing work for Nike, Burton Snowboards, Esquire, and Ford Motor Company among others, he's also an author and captivating speaker who's authentic style comes across not only in his craft but in his method of connecting with audiences of...
2019-12-0439 min
Happy Market Research Podcast2019 CRC Series - David Paull - EngagiousWelcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews David Paull, Co-Founder and CEO of Engagious.
Find David Online:
LinkedIn: www.linkedin.com/in/davidpaull
Email: david@dialsmith.com
Website: engagious.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter...
2019-10-3105 minDialsmith PodcastEngagious Podcast: Priscilla McKinney, Little Bird MarketingOn this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.
2019-10-0448 minDialsmith PodcastEngagious Podcast: Priscilla McKinney, Little Bird Marketing
Welcome back to the Engagious Podcast. On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.
In this conversation we discuss:
@7:08 Why attraction works in business like it does at cocktail parties
...
2019-10-0448 minMarket Research Archives - DialsmithEngagious Podcast: Priscilla McKinney, Little Bird Marketing
Welcome back to the Engagious Podcast. On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.
In this conversation we discuss:
@7:08 Why attraction works in business like it does at cocktail parties
...
2019-10-0448 min
Ponderings from the PerchPriscilla Discusses Contagious Content with Engagious Host David PaullIn this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith.David Paull also has a podcast, called Engagious, where he has respectfully interviewed the likes of Ryan Serhant, Kristin Luck, Dr. Lindsay Portnoy, Tom Hoffman, and the well-known entrepreneur, Gary Vaynerchuk...
2019-08-1639 minDialsmith PodcastEngagious Podcast: Lonnie Mayne, Positive Power & Red Shoes Living
What can a pair of red shoes teach us about running a business and delighting customers? Quite a lot, actually. I had the pleasure of hearing a keynote by Lonnie Mayne, founder of Red Shoes Living. RSL is a consultancy build around Lonnie’s five pillars for standing out for the positive in everything we do. Following that keynote, and in advance of his book launch, Lonnie and I sat down to discuss the Red Shoes Living framework and how to start applying it to your life and business right away.
In this conversation we...
2019-08-0116 minDialsmith PodcastEngagious Podcast: Lonnie Mayne, Positive Power & Red Shoes LivingWhat can a pair of red shoes teach us about running a business and delighting customers? Quite a lot, actually. I had the pleasure of hearing a keynote by Lonnie Mayne, founder of Red Shoes Living. RSL is a consultancy build around Lonnie’s five pillars for standing out for the positive in everything we do. Following that keynote, and in advance of his book launch, Lonnie and I sat down to discuss the Red Shoes Living framework and how to start applying it to your life and business right away.
2019-08-0116 minDialsmith PodcastEngagious Podcast: Golden Huang, Decoding Visuals & the Science of SemioticsMy guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you.
2019-06-1818 minDialsmith PodcastEngagious Podcast: Golden Huang, Decoding Visuals & the Science of Semiotics
My guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you.
In our conversation, Golden and I discuss:
02:30 The definition of Semiotics and how he uses it
2019-06-1818 minDialsmith PodcastEngagious Podcast: Gail Becker, CAULIPOWER of Persuasive Stories and EngagementYou hear stories about people who walk away from a prosperous career to launch a passion project, but don’t often get to talk with them about it. Well, in the case of former PR executive Gail Becker, we get the story directly from her. After rising through the ranks in government communications, entertainment, and finally as a president at global PR firm Edelman, Gail walked away to start CAULIPOWER, a cauliflower-based food company inspired by the dietary needs of her kids.
2019-05-3124 minDialsmith PodcastEngagious Podcast: Gail Becker, CAULIPOWER of Persuasive Stories and Engagement
You hear stories about people who walk away from a prosperous career to launch a passion project, but don’t often get to talk with them about it. Well, in the case of former PR executive Gail Becker, we get the story directly from her. After rising through the ranks in government communications, entertainment, and finally as a president at global PR firm Edelman, Gail walked away to start CAULIPOWER, a cauliflower-based food company inspired by the dietary needs of her kids.
In our conversation, Gail and I discuss:
@3:45 The power of...
2019-05-3124 minMarket Research Archives - DialsmithEngagious Podcast: NEXT 2019 Conference Preview, Dr. Eric Solomon
Here on the Engagious Podcast, we do our very best to talk with the most experienced and qualified people in the fields of effective messaging, audience engagement, and storytelling. In this episode, Dr. Eric Solomon checks those boxes many times over. Dr. Solomon has held strategic and marketing positions at Instagram, Google, Spotify, and YouTube. Currently, he is Chief Marketing Officer in residence at Blackbird, offering organizations ‘fractional CMO’ services from C-suite marketers.
This episode is in partnership with the Insights Association, bringing you the NEXT conference in Chicago on June 13-14, 2019. There, Dr. Solo...
2019-05-1623 minDialsmith PodcastEngagious Podcast: NEXT 2019 Conference Preview, Dr. Eric Solomon
Here on the Engagious Podcast, we do our very best to talk with the most experienced and qualified people in the fields of effective messaging, audience engagement, and storytelling. In this episode, Dr. Eric Solomon checks those boxes many times over. Dr. Solomon has held strategic and marketing positions at Instagram, Google, Spotify, and YouTube. Currently, he is Chief Marketing Officer in residence at Blackbird, offering organizations ‘fractional CMO’ services from C-suite marketers.
This episode is in partnership with the Insights Association, bringing you the NEXT conference in Chicago on June 13-14, 2019. There, Dr. Solo...
2019-05-1623 minDialsmith PodcastEngagious Podcast: NEXT 2019 Conference Preview, Dr. Eric SolomonIn this Engagious Podcast episode, we speak with Dr. Eric Solomon who will be the keynote speaker at the upcoming Insights Association NEXT 2019 conference. Dr. Solomon has held strategic and marketing positions at Instagram, Google, Spotify, and YouTube. Currently, he is Chief Marketing Officer in residence at Blackbird, offering organizations ‘fractional CMO’ services from C-suite marketers.
2019-05-1623 min
Happy Market Research PodcastIIeX NA 2019 Conference Series – David Paull – EngagiousWelcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews David Paull, CEO of Engagious.
Contact David Online:
LinkedIn
Engagious
[00:00]
This conversation with David Paull, CEO-Founder of Engagious and Dialsmith, offers a unique perspective on his business where he’s finding traction in the marketplace and adding value to his customers. The other part that I think is real interesting is he’s incorpo...
2019-05-1406 minDialsmith PodcastEngagious Podcast: Dr. Lindsay Portnoy, Engagement IS Learning
On this episode of the Engagious Podcast, our guest is Dr. Lindsay Portnoy. Dr. Portnoy is an educational psychologist, professor, author, and Chief Learning Officer at a company called Killer Snails that creates science-based, experiential learning games for kids. She’s an expert in the science of engagement, with both kids and adults, and brings an incredible wealth of experience to the topic.
In this conversation, Dr. Portnoy and I discuss:
@7:28 How an advertisement on a train changed the course of her life
@9:05 How she defines “engagement” and relates it to le...
2019-05-0347 minDialsmith PodcastEngagious Podcast: Dr. Lindsay Portnoy, Engagement IS LearningOn this episode of the Engagious Podcast, our guest is Dr. Lindsay Portnoy. Dr. Portnoy is an educational psychologist, professor, author, and Chief Learning Officer at a company called Killer Snails that creates science-based, experiential learning games for kids. She’s an expert in the science of engagement, with both kids and adults, and brings an incredible wealth of experience to the topic.
2019-05-0347 minDialsmith PodcastEngagious Podcast: Melissa Marshall, Curing the Curse of Knowledge
My guest on this week’s episode has taken on a monumental challenge… Teaching scientists how to effectively communicate the value and impact of their work to the rest of us. Fortunately, Melissa Marshall is uniquely qualified to tackle this challenge. She’s spent 10 years as a communications professor at Penn State University, teaching public speaking and presentation skills, as well as designing new courses for science and engineering students to help them better present their work. She’s delivered a popular TED Global Talk on the topic, aptly titled, “Talk Nerdy to Me,” that has...
2019-03-2840 minDialsmith PodcastEngagious Podcast: Melissa Marshall, Curing the Curse of KnowledgeMy guest on this week's episode has taken on a monumental challenge... Teaching scientists how to effectively communicate the value and impact of their work to the rest of us. Fortunately, Melissa Marshall is uniquely qualified to tackle this challenge. She's spent 10 years as a communications professor at Penn State University, teaching public speaking and presentation skills, as well as designing new courses for science and engineering students to help them better present their work and delivering a popular TED Global Talk on the topic that has been viewed over two million times.
2019-03-2840 minDialsmith PodcastEngagious Podcast: Rick Cesari, the Czar of D2C Storytelling
If you’ve heard of the brands OxiClean, Sonicare, and GoPro, well then, you’ve seen the marketing brilliance of this episode’s guest, Rick Cesari. Rick is a direct response advertising and marketing veteran who took the Juiceman Juicer to $75 million in sales in just four years. He then brought us the George Foreman Grill and many other top brands. If you sell or market anything, this podcast is for you.
In this conversation, Rick and I discuss:
4:03 How success with one product opened many other doors.
7:34 Rick’s five keys...
2019-03-0837 minDialsmith PodcastEngagious Podcast: Rick Cesari, the Czar of D2C StorytellingIf you've heard of the brands OxiClean, Sonicare, or GoPro, well then, you’ve seen the marketing brilliance of this episode’s guest, Rick Cesari. Rick is a direct response advertising and marketing veteran who took the Juiceman Juicer to $75 million in sales in just four years. He then brought us the George Foreman Grill and many other top brands. If you sell or market anything, this podcast is for you.
2019-03-0837 minMarket Research Archives - DialsmithGreat Takes from CRC Part 3, Aligning Behind a Tangible Vision
Coming to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. An innovative strategist and worldwide speaker and facilitator, Brianna has helped organizations identify, implement and align around their visions for growth. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.
In this episode we discuss:
@3:26 “Starting with the why?” and its importance to message developme...
2019-02-2613 minDialsmith PodcastGreat Takes from CRC Part 3, Aligning Behind a Tangible Vision
Coming to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. An innovative strategist and worldwide speaker and facilitator, Brianna has helped organizations identify, implement and align around their visions for growth. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.
In this episode we discuss:
@3:26 “Starting with the why?” and its importance to message developme...
2019-02-2613 minDialsmith PodcastGreat Takes from CRC Part 3, Aligning Behind a Tangible VisionComing to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.
2019-02-2613 minMarket Research Archives - DialsmithPodcast: Great Takes from CRC Part 2, AARP Research Findings and Universal Brain Truths
It’s always great when we get the chance to talk with a researcher and client team who have done interesting work together. This is one of those times, thanks to Paul Bolls, director of media mind insights and neuromarketing research group at Texas Tech University, and Colette Thayer, senior consumer insights research advisor at AARP. In partnership with the Insights Association—from the floor of the Corporate Researchers Conference—Paul, Colette, and I discussed projects they’ve done together related to AARP publications and direct mail. Paul also takes us through what he calls the three un...
2019-01-1114 minMarket Research Archives - DialsmithPodcast: Great Takes from CRC Part I, Predictions for the Future of Market Research
This episode is the result of an experiment between Engagious and the Insights Association. For the first time we set up our gear on the show floor and interviewed speakers, attendees, and exhibitors at the Corporate Researchers Conference.
Well, if I do say so myself, that was a great idea! With so many fascinating and accomplished people at the show, we had no shortage of stimulating conversations.
In this first of three Great Takes from CRC episodes, we share highlights of market research predictions from Lisa Wright of Canadian Viewpoint, Fred...
2018-12-0311 minMarket Research Archives - DialsmithEngagious Podcast: Rick Petry, Storytelling for our Attention-Deficit Culture
When it comes to engaging audiences, the direct marketing industry has it down. And one of the foremost experts in direct marketing is our guest Rick Petry. Over the course of his career, Rick has helped clients, such as Bowflex and Char-Broil, realize more than a billion dollars in combined sales and he has some great insights to share with us.
In this episode Rick and I discuss:
@4:00 The importance of stories in direct marketing and sales
@7:00 How consumers can become part of a brand’s story
@16:30 Scarcity...
2018-10-2630 minMarket Research Archives - DialsmithEngagious Podcast: Carla Johnson, Architecting the Story Experience
Hot on the heels of our Harris III conversation, we have another great chat with master storyteller Carla Johnson. What makes Carla unique is her focus on shifting people from being recipients of a story to actually having an experience related to the story. We explore how that can be done, the benefits to consumers, and which brands are already starting to embrace that technique.
In this conversation we discuss:
@4:30 The difference between two-dimensional storytelling and three-dimensional customer experience.
@11:05 How storytelling can drive change within an organization.
@16:50 What is Bra...
2018-10-0430 minMarket Research Archives - DialsmithPodcast: Kristin Luck, Storytelling & Diversity for a Changing Research Landscape
When it comes to storytelling in market research and content creation, one of the best in the business is Kristin Luck. With over 20 years of experience as a marketing measurement and growth hacking expert, Kristin’s consulting practice, Luck Collective, focuses on nontraditional growth strategies. She’s a serial entrepreneur and a globetrotting keynote speaker on marketing, branding, storytelling, startups, and innovation. Kristin is also the founder of Women in Research, a global nonprofit that facilitates education, entrepreneurship, and other career development for women in the market research industry.
Our conversation focuses on the hot...
2018-08-1026 minMarket Research Archives - DialsmithEngagious Podcast: Ray Poynter, Data-Driven Storytelling
No podcast covering the topics of storytelling and market research would be complete without a discussion with Ray Poynter. Between creating NewMR, authoring The Handbook of Online and Social Media Research, serving as Director of Vision Critical’s knowledge sharing center, and as Managing Director of The Future Place, Ray is always at the forefront of how to tell stories with data.
Whether or not you work in research, Ray’s 40+ year career has something to teach everyone. I know I learned a lot!
In this episode we talk about:
3:00 Using m...
2018-08-0723 minMarket Research Archives - DialsmithEngagious Podcast: Elizabeth Merrick May, Customer Strategist at Nest
Elizabeth has been a client, co-presenter, and industry friend for years. From her days at HSN (formerly Home Shopping Network), to her role within the Market Research Association (MRA), to her strategy and insights work at Nest, Elizabeth is without a doubt one of the smartest and most talented people I’ve ever worked with. It’s my absolute honor to have her on this podcast.
In her current role leading customer strategy and experience analytics for the Nest brand at Google, focused on smart home products, Elizabeth leads a team of world-class analysts focu...
2018-05-2919 min