Shows
B2B Marketing with Dave GerhardtWhat’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution.Dave and Diane cover:The difference between positioning and messaging (and why both matter)How to create a messaging strategy that actually resonatesWhy most B2B me...2025-03-1049 minB2B Marketing with Dave GerhardtStrategies for Building a High-Converting B2B HomepageEpisode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it.Dave, Diane, and Lee cover:The biggest homepage mistakes B2B companies make (and how to fix them).What belongs above the fold to gr...2025-02-1757 min
Grow Your B2B SaaSS5E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 expertsAre you building a B2B SaaS andaiming to hit 10M ARR? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helpsmanage affiliate programs for B2B SaaS companies, this episode pulls together key lessons from earlier episodes to guide founders aiming for this big milestone.Key Timecodes(1:07) -Episode 1: Scaling beyond founder-led sales(2:17) -Episode 2: Building a sustainable SaaS business with...2025-02-1335 min
TGS Podcast#22 Diane Wiredu: Cracking the Code of B2B SaaS Messaging with | Grow with the FlowEver struggled to make your B2B SaaS truly stand out? Messaging can make or break your ability to attract, convert, and retain customers. The sad part? Too many companies get it wrong. In this episode of Grow with the Flow, Clément Dumont and Ferdinand Goetzen sits down with Diane Wiredu, founder of Lion Words and one of the top B2B SaaS messaging experts, to break down how companies can achieve message-market fit, sharpen their positioning, and build brands that resonate,As always, we had a ton of fun c...2025-02-111h 09
Grow Your B2B SaaSS5E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 expertsAre you building a B2B SaaS andaiming to hit 10K MRR? Then this episode is a must-listen! In this special episode, we’ve gathered insights from 20 experienced guests from Season 5 of the "Grow Your B2B SaaS" podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed with practical strategies forscaling your SaaS business in a sustainable way. Get ready for a wealth of expert tips you won’t want to miss!Key Timecodes(0:00) - Ep...2025-02-1130 min
The SaaSiest Podcast172. Diane Wiredu, Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So they can cut through the noise, market more effectively, and sell more.
We speak to Diane about Message-Market fit, what it is, why it is important, and how to achieve it! We particularly discuss her take on the process of developing the right message representing your business, and the unique value it provides to customers.
Some of the questions we discuss in this...2025-01-2957 min
growth-minded SUPERHEROESMessage-Market Fit: Your Most Overlooked Growth Lever with Diane WireduIn this episode of growth-minded SUPERHEROES, Julia & André sit down with Diane Wiredu, founder of Lion Words and a leading expert in B2B messaging strategy. Diane specializes in helping SaaS and tech companies achieve message-market fit - a powerful yet often overlooked growth lever that can make or break your marketing success.
Through a customer-led approach, Diane unpacks how businesses can communicate their value clearly, resonate with their audience emotionally, and drive meaningful results.
Whether you're a marketer, experimenter, CRO specialist, or product manager, this episode is packed with actionable insights to elevate your m...2025-01-281h 17
Grow Your B2B SaaSS5E8 - Mastering Message-Market Fit: Essential Strategies for B2B SaaS Success With Diane WireduWhat is message-market fit, and what are the essential strategies for B2B SaaS success? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Diane Wiredu, a messaging expert and founder @ Lion Words, to dive into the concept of message-market fit. She emphasizes the importance of crafting messages that resonate with prospects and succinctly articulate the value and uniqueness of a product. Diane argues that achieving message-market fit is crucial for B2B SaaS companies, as it ensures that growth doesn't stall and makes marketing more effective.
Key Timestamps
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Social Media for B2B Growth: LinkedIn Strategies and TipsGet More Engagement on LinkedIn with Winning Positioning & Messaging Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Positioning and Messaging in B2B02:53 Understanding Positioning and Messaging05:33 Identifying Positioning and Messaging Problems17:13 Avoiding Common Messaging Mistakes25:42 Leveraging Positioning and Messaging for Social Media Success29:43 Final Thoughts and Actionable Tips Connect with Diane Wiredu on Lin...2024-05-2135 min
Inclusion and Marketing111. How to deliver inclusive brand messaging with Diane WireduBrand messaging is a critical component of the marketing strategy for any brand. And when it comes to ensuring that your brand messaging speaks to all the people you want to serve, including those from underrepresented and underserved communities, it takes intentional effort to ensure your brand messaging will resonate. In today's episode, I sat down with Diane Wiredu, a brand messaging strategist and founder of Lion Words, to talk about how you can ensure you're delivering brand messaging that will clearly show the people you serve that you see them, get them, and that they belong...2024-05-1632 min
SERP's Up SEO PodcastSERP’s Up | The ins & outs of starting SEO from scratchHow do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch. Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively. Gather your finest ingredients, as this w...2024-03-0652 minSERP's Up SEO PodcastSERP’s Up | The ins & outs of starting SEO from scratchHow do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch. Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively. Gather your finest ingredients, as this w...2024-03-0652 min
The Product ExperienceEverything you need to know about product messaging— Diane Wiredu (B2B, SaaS, Marketing, leader)Crafting effective messaging is key for product success. In this podcast episode, Diane Wierdu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element. In the realm of product management, Diane breaks down a step by step guide on effective messaging, while also providing insights on engaging customers and growing products. Features Links: Follow Diane on LinkedIn | Lion Words | Product Messaging feature at PMAOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other pr...2024-01-3141 min