Shows
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE24: Our Journey So Far (Last Episode)This podcast exclusively covers digital marketing scenario and landscapes for small and medium enterprises and non-profits. This is the last episode in this series. Of course, Monica and Manasi will be back with a new series on fresh topics in a month’s time or so.
In Episode 24, Manasi and Monica talk about their journey, developing the DigiIndia Squad podcast, and earlier video series. They cover:
How the idea started
The research process & the challenges and gaps observed
The execution, from branding to the hustling
Strategic moves made
Times of doubt
Lessons learned
It's be...
2021-04-2929 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE2: Digital Marketing Careers - Transition, Progression, Rural vs UrbanThis episode is also available in video.
In Episode 2 of the DigiIndia Squad video series, Monica turns the tables on Manasi, digging into her career path. Some great tips are shared in the conversation, the perception of digital marketing, what it means to be a digital marketer, the gaps in the digital marketing education, what students of digital marketing should think about, and more.
Some of the questions discussed include:
1) Manasi moved from a career in journalism & media relations to digital marketing and communications. What was the trigger? What pros...
2021-04-2137 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE3: How to get ideas for content creation?This episode is available in video.
In Episode 3 of the DigiIndia Squad video series, Manasi and I do a deep dive into how marketers, content creators, business persons, and solopreneurs and come up with content ideas that resonate with their target audience.
We cover the topic from four angles:
Internal sources
Customer-facing platforms and personnel
Environment (competition and eco-system)
Industry
This is a little longer than the time we usually target but we felt it was important to get all these ideas out there for you to get started with whatever you have...
2021-04-211h 16
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE4: Brands that get content rightThis episode has video content.
In the last episode, Manasi and I talked about content ideas - how to generate them and get your content calendar going. In this video, we look at some brands whose content has grabbed our attention. While my starting point for this exercise is a search engine, Manasi chooses social media.
The recording got a little messed up so a placeholder image has been used where Manasi is talking. Close your eyes and just listen (:-)), the discussion should add value.
Our presence:
2021-04-211h 14
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE23: 6 Marketing Case Studies from Nonprofit & Small BizIn E23, Manasi and Monica take up 3 case studies each and disassemble the marketing goals, tactics, and outcomes.
Manasi covered the following businesses:
Kalinga Center for Rainforest Ecology (KCRE)
Optionables Fintech LLP
Exchange for Media
Monica covered the following nonprofits:
Akshay Patra
Child Relief and You (CRY India)
The Association of People with Disability (APD)
We thank all of you for your feedback and responses, some on WhatsApp, some on our social media accounts and some on our email. Most questions we are receiving are from small business and nonprofits on what...
2021-04-141h 02
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE5: Brands that get content rightYouTube episode link: https://youtu.be/TZxtgEn_Feg
What can small and medium hospitality businesses continue working on in the marketing space to survive the sheer slowdown caused by the Coronavirus pandemic?
Manasi and Monica share some ideas and examples of what business owners can focus on to prepare for the better times that are sure to come.
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Email us your...
2021-03-2933 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE6: Marketing Tips for the Travel Sector in the Covid CrisisYouTube episode link: https://youtu.be/rPXYqGN5VnU.
The travel industry is one of the worst-hit industries during the Coronvirus slowdown.
In this episode, Manasi and Monica talk about different ways in which travel agencies and carriers such as airways and waterways can continue to engage their audiences until the tide changes. Manasi also shows the Facebook and Instagram pages of brands that are maintaining a strong presence and others that have stalled.
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
2021-03-2942 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE22: Quick Overview of Digital Marketing - Part 2Continuing from the previous episode, we talk about other digital marketing channels for small businesses and nonprofits alike. Of course, these channels are applicable for all businesses but our target audience for this podcast is the SME and nonprofit space.
In this episode, we talk about:
Email Marketing: Importance, methods, strategy, and campaign types.
Mobile Marketing: What it encompasses, importance in today's times, campaign types, technology.
Paid Promotions: An important aspect to understand and accessible via social media, search engines, third-party vendors, etc. Why and when do we use this channel?
Analytics: The last element that...
2021-03-2926 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE21: Quick Digital Marketing Overview - Part 1In this episode, Manasi and Monica take ten steps back to talk to give a quick overview of digital marketing.
Digital Marketing is far from new. And there’s loads of information on it on the world wide web. Even so, in our work with small businesses and nonprofits, we’re often asked to explain “digital marketing.” What does it mean? What does it involve? What are the different channels available to us?
Well, in this episode, we thought to share a simple explanation for leaders of nonprofits and SMBs to understand what the digital...
2021-03-1728 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE8: The Rise of Vernacular Content in India – A Trend to Ride OnIn Episode 8, we talk about how vernacular content is becoming a huge deal in the internet space in India and why marketers and business owners must find ways to ride this trend. (YouTube link: https://youtu.be/8c4QpwcVfmY)
We talk about how this change has come about, what initiatives (in both technology and business) have supported this trend till now, what the future holds for vernacular support and local businesses as well as the challenges of offering multiple language support in the complex and multifarious diversity of India.
There is a huge jump in...
2021-03-0936 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE20: Why small businesses cannot afford to postpone digital marketingIn Episode 20 of the #DigiIndiaSquad podcast, the Mo and Ma girls, Monica and Manasi hash out the question they still get asked by small businesses: Do we need digital marketing?
YES! You do. But with the right thought in place.
The discussion answers questions such as:
why small biz must pay immediate attention to digital marketing,
what are the trends observed,
why you need a seasoned professional to navigate the transition to digital marketing,
what you need to have ready,
how to get started,
when to get started,
where to start, and
who...
2021-03-0529 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE9: How Voice Search is Changing Digital MarketingIn this episode, Monica and Manasi talk about the changes in consumer behaviour that are driven by voice usage. Watch the video for the demo.
How to improve the chances of content showing up in search engines as a response to voice search?
What does voice search optimisation involve?
What are rich results?
Articles referenced:
Google Algorithm Update
How to Earn Google Featured Snippets for Mobile: Large-scale Study
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
All about search and its...
2021-03-041h 00
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE10: Why every organisation must have a documented marketing strategyIn this episode, Manasi and Monica delve into a common grouse - organizations not having a marketing strategy, not even a documented business strategy. Please watch the YouTube video episode for the demos - https://youtu.be/2ny8sZsYzfk.
When an organization hires a marketer, he/she will take the cue from the business plan and develop a marketing strategy that aligns with the business goals. Without the plan in place, business owners and marketing teams run the risk of marketing with no clear purpose in mind, no measurement plan, no tracking.
This is not a good s...
2021-03-0349 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE19: Slowing down marketing post 2020 - Part 2Following Part 1 of this topic, in this episode, Manasi and Monica talk about some organisations who have turned the change in consumer behaviour to their benefit and profit, changing their marketing proposition. We also talk about how organisations can walk the talk of "slowing down the marketing" during this time of crisis.
We also share some advice from marketing experts from around the world on slowing down marketing.
Get in touch with us at digiindiasquad@gmail.com. DigiIndia Squad is also available on social media channels.
2021-02-1827 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE1: Is nonprofit marketing all that different from digital marketing for business?This is our first episode. Also available on YouTube.
In this episode, Manasi quizzes Monica about the nonprofit space, discussing questions such as:
- When you say digital marketing, I can only hear, what is your budget, how many leads can you get, what is your cost of conversion and %age of conversion. In this context, how different is digital marketing for nonprofits or NGOs?
- In what contexts can NGOs or NPOs take up digital marketing?
- If we have to map a donor journey, what...
2021-02-1135 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE7: How consumer behaviour has changed during Covid19From big brands such as Girias offering oxymeters and sanitizers, Bata offering face masks as gifts to customers, one thing is assured - consumer expectations and behavior have changed - for the short-term and the long-term.
In this episode, we talk about the reasons behind this change, what the trends have been during and post the lockdown and what is expected in the times to come. Will these changes stick? Has a decelerated pace of life actually made us more empathetic citizens?
One point that came out in a McKinsey survey was that...
2021-02-0845 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE18: Slowing down marketing post 2020 - Part 1In Episode 18 of the DigiIndia Squad podcast, Manasi and Monica take up the topic of how marketing has slowed down post-2020 and why that has happened. they share personal stories that reflect a change in consumer behavior as well as tales from around.
There has been a significant change in consumer behavior as a result of the pandemic. We've talked about that in length in Episode 7: How consumer behavior has changed during Covid19. In the episode, we elaborate on some changes around health, lifestyle habits, relaxation, purchases, and food.
In Episode 19, we'll continue...
2021-02-0420 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE17: WhatsApp Marketing for Small Biz & Nonprofits - Part 2Continuing from Part 1 of this topic in Episode 17, we'll talk about the opportunities WhatsApp Business offers small businesses and nonprofits/NGOs, some tips to help you make the most out of these opportunities and caution you on common mistakes.
Opportunities
Share business contact information
Tagline
Address and opening hours
Send updates (Nonprofits such as Milaap share donation acknowledgement and project updates)
Website
Email
Engage customers, donors, volunteers, etc. For example, Tamil Shirts.com (50 designs with more than 7,000 customers from India, Sri Lanka, Singapore, Malaysia, the U.A.E., and U.K.) uses Quick Replies to be...
2021-01-2326 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE16: WhatsApp Marketing for Business and Nonprofits - Part 1Since this is going to be a longish topic, we’ll break this into two episodes. Today, we’ll discuss the origins of WhatsApp, why it’s a good marketing tool for small businesses and nonprofits, the different Whatsapp offers for businesses, the content formats you need to use, and most importantly, a strategy. And of course, we’ll share some stories.
Given the massive and highly engaged 1.5 billion user-base, the potential reach for businesses is vast.
Facebook Messenger and WhatsApp together have captured nearly 80% of the text messaging market.
WhatsApp is used innovati...
2021-01-0833 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE15: Is Facebook still useful for small biz and nonprofit marketing - Part 2?Manasi and Monica resume the discussion from last week. They discuss:
important Facebook features that will help a brand grow organically,
Facebook Ads,
Marketplace,
eCommerce integration,
some stats on why people engage with brands on Facebook,
some examples,
and tips.
Reference links:
Facebook Blueprint - over 75 courses
The 2020 Topics and Trends Report From Facebook IQ
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Email us your questions or...
2020-12-1826 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE14: Is Facebook still useful for small biz and nonprofit marketing? Part 1In Episode 14 of the DigiIndia Squad podcast, Manasi and Monica talk about the relevance of Facebook marketing today. With the organic reach going down and the rapid changes that are the wont of social media platforms, what can marketers working for small businesses and nonprofits do to achieve marketing outcomes?
In Part 1, we talk about some stats that prove Facebook is still a very relevant marketing tool in India, features and algorithms, and the need for marketers to stay informed about the direction Facebook is taking for the future.
The Facebook Newsroom website is one...
2020-12-1230 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE13: Should small businesses and nonprofits care about branding - Part 2?In Episode 12, we had talked about the definition of a brand and its components. We take that topic forward in Episode 13 and talk about:
the branding process
the all-important question - "when" does a "brand" become important
"business" vs "brand"
... and loads more.
#branddevelopment
#smallbusinesstips
#smallbusinessmarketing
#brandmarketing
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Email us your questions or topics you'd like us to discuss at...
2020-11-2632 min
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE12: Should small businesses care about branding - Part 1?In this episode, Monica and Manasi discuss:
why branding is important for small businesses and nonprofits
how nonprofits have a startup culture
what branding means
who are the stakeholders you consider when analyzing your brand
some examples of brands
the components of a brand
Logo
Taglines
Values
Vision
Mission
Messaging
Merchandise
Advertising
Assets
Equity itself
Experience
Color and font
Customer service
Reputation
In the second part of this topic, we'll discuss the process of developing a brand and when in the business cycle branding...
2020-11-1626 minDigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in IndiaE11: Essential components of a website for small bizEssential components of a website for small biz
Why have a website?
Who does not need a website?
How will you measure?
Mobile-first / Component
Website architecture
Content & Policies
Website pages
Forms
Call To Action placement
#DigitalMarketingIndia
#DigitalMarketingVideoSeries
#onlinemarketingwebinar
#onlinemarketingtraining
#digitalmarketingjobs
#DigitalMarketingtips
#DigitalMarketingcareer
#DigitalMarketingSmallBiz
#DigitalMarketingSMB
#DigitalMarketingLocalBusiness
#DigitalMarketingNGO
#DigiIndiaSquad
2020-11-0326 min