DigiMarCon - Podcast Details

Shows

DigiMarCon PodcastCommunity Building Master Class - Vinod Harikumar, Claruz digitalThe idea of an online community is so simple and obvious, yet so incredibly powerful. A community provides new ways to listen to, learn from, and engage with consumers, and is an important aspect of successfully building a brand. Does building a platform alone can nurture a community? Or just giving exclusive offers, to help you build a community? The answer is ‘no’! There are more aspects to building a solid community that will trust you, push you, and put their blood, sweat, and tears into building ‘your’ brand! Let us find out, w...2022-10-181h 12

DigiMarCon PodcastDigiMarCon Europe & UK 2018 Master Class Q&ACheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-10-1122 min

DigiMarCon PodcastThe Future Today: Discovering How Marketing Executives Are Leveraging Emerging Technologies - Mark Vecchiarelli, AMA TorontoStaying ahead is what separates good marketers from great marketers. The ability to adapt, lead and take risks in a technologically driven world that generates creativity and the ability to shift marketing paradigms. Virtual Reality, Augmented Reality and Artificial Intelligence have become leading technologies in the digital space. Leveraging scientists, IT specialists, and data analysts to create marketing initiatives that impact individuals far greater than previous marketing campaigns. Imagine watching your favorite car commercial and being able to test-drive it from your couch, or working out and having your results directly transferred to your doctor, trainer, and friends. This...2022-10-0639 min

DigiMarCon PodcastMastering Your Personal Brand: How to Stand Out, and Gain More Opportunities (without Bragging) - Leslie Hughes, Punch MediaIn 2022, everyone is a media agency. Using tools such as LinkedIn, Facebook, Twitter, YouTube and Tiktok, you can create professional opportunities, become an influencer and a thought leader. In this session, you'll learn the do's and don'ts for publishing content online, and how to manage your digital footprint. You'll have an easy-to-follow formula so you can build your Unique Value Proposition (UVP), and how you can dominate your niche by publishing relevant content with your network. Afraid of putting yourself out there? You're not alone. We will talk about how you can stand in your value, and become more...2022-08-2952 min

DigiMarCon PodcastContent Marketing and the War for Attention - Andrew Jenkins, Volterra ConsultingContent Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder. Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage...2022-08-2958 min

DigiMarCon PodcastDisruptive Trends Shaping the Future of B2B Marketing - Tyler Lessard, VidyardIt's time to stop marketing the way you want to market, and to start helping your prospects learn and buy in ways that actually resonate. B2B marketing is going through a significant transformation as we look to meet the changing expectations of today's digital-first buyers. Gone are the days of gated content, list buying, whitepapers, and "Talk to Sales" buttons. In the new world of B2B, we need to meet our prospects on their preferred channels with friction-free learning and buying experiences that build relationships and drive action on their terms, not ours. Join Tyler Lessard, author...2022-08-2949 min

DigiMarCon PodcastRethinking Marketing in the New Age of Consumer Privacy - Steffen Schebesta, SendinblueOver the course of the next year, marketers will need to be prepared to brace for an uncertain future as third-party cookies come to an end and Apple cracks down on user privacy and tracking. With new privacy changes rolling out during the global pandemic, how will marketers adapt and what trends will emerge?Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2946 min

DigiMarCon PodcastThe Rise of Ad Supported Streaming TV: Why Free is a Great Price Marketers will Love - Laura Chaibi, Roku CanadaThe Canadian TV landscape continues to evolve with more options that ever before. Consumers are streaming programs they love at affordable prices and ad supported video on demand is a growing opportunity for marketers. Learn how the landscape is changing and with it, the great opportunities marketers have to reach consumers and audiences; where the best of digital comes together with the best of TV on Canada’s #1 streaming platform Roku.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2943 min

DigiMarCon PodcastPerspectives: The Impact of Digital Trends on Consumer Behaviour and Market Innovation - Natasha Mitchell, Inspire & DriveCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2952 min

DigiMarCon PodcastContent that Drives DTC E-Commercesites, SEO and MarTech Apps - Jacqueline Loch, St. Joseph CommunicationsWith the acceleration of digital transformation, this presentation reveals how the customer journey has changed along with best practices for brands that have made the switch to direct-to-consumer e-commerce and mobile platforms. This session is packed with examples of content that converts across platforms and strategies including magazine brand integrations, Amazon, e-commerce portals, retail e-stores, web.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2958 min

DigiMarCon PodcastAn Unsinkable Experience - Personalizing the Buyer Journey, Randy Frisch, UberflipExperiences are powerful. Good or bad, impactful experiences can stay with you forever. In our personal lives, they shape who we are and the things we choose to do. In our professional lives, they determine how we work and who we trust. So, what do you do if your customer is having a bad experience with your company and its threatening to sink the relationship? It comes down to three fundamental lifesavers. Uberflip Co-Founder and Chief Evangelist, Randy Frisch, was on a vacation in Costa Rica with his family when a relaxing boat ride off the coast turned into...2022-08-2959 min

DigiMarCon PodcastYour Website Isn't Working As Hard As It Could Be - Elmer Boutin, WrightIMCIs your business' website working as well as it could? How do you even know for sure? In this session, Elmer will walk you through the reasons commonly-used website design elements and content strategies tend to fall flat with website visitors ... and with search engines. He will let you know how you can learn how your website is really doing and steps you can take to make it the hard-working business asset it should be.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2641 min

DigiMarCon PodcastGoing Beyond Written Content - David Rohrer, NorthSide MetricsA session all about audio and visual with getting started with Podcasting and Video creation. Talking - Writing or at least it is that way for some of us. Not all of us are great and fast writers but we want/need to create content right? This session will walk down getting you started with audio (podcasting) and video (video or live streaming) so you can expand your content creation and go beyond just writing articles week after week.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2656 min

DigiMarCon PodcastShiny Object! Brand Storytelling and Content Marketing for a Short Attention Span World - Charlie Wollborg, Moka BokaIn the rush for likes, views, and followers, we are afraid to offend anyone. We play it safe. We want to be "well-liked". Trouble is, all the likes, fans and followers in the world don't amount to diddly squat without a legion of passionate advocates. We're living through the meh economy – a market is saturated with polite mediocrity. It's time to wake up. It's time to take a stand. It's time to transform ourselves, our companies and our causes. Your industry is due for a little upheaval. Seek out unsettling influences. Better yet: Be one. Let's create big red Ko...2022-08-2644 min

DigiMarCon PodcastThree Ways Top DTC Subscription Brands are Leveraging Innovative Content & Retention Marketing Strategies - Chris George, SUBTADo you ever wonder how subscription-based businesses keep people coming back month after month? Top subscription companies thrive on a low churn rate and customer retention which means their marketing strategies have to be airtight in order to keep the interest of their audienceKey Takeaways:- How to enhance the customer experience through subscriptions- How to think about Proactive retention- The difference between involuntary and voluntary churn and how to solve for decreasing churn - How to provide an experience that you would not get on a retail level- The...2022-08-2636 min

DigiMarCon PodcastDo It Once...You're A Tester. Do It Twice...You're An Automator! - Aaron Smith, CombustionSales and marketing automation isn't just for the big brands with big budgets anymore. Marketing technology advancements and economies of scale have afforded the most budget conscious brands to automate their marketing, lead generation, sale conversion, onsite conversion and customer loyalty. Evolving these marketing platforms to automate themselves can even drive automating to your product. This session will uncover:- Efficient automation tools- Enabling your team to automate- Basic blocking & tackling for automation- Example case studies- Where to startCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising...2022-08-2638 min

DigiMarCon PodcastA Whole New World: Calibrating Our Perspective on Segmentation - Dr. Marcus Collins, Wieden + KennedyToday’s connected world provides marketers unprecedented access to consumer data. We can track what people like, where they go, what they share, what they buy, and so on. The reams of passive information that people shed on a daily basis allow for more targeted messaging and measurement. However, while this intelligence has made marketers more confident, it has not made them more accurate in their efforts. This deficiency is not due to a lack of available data, rather, it is born from a lack of truly understanding people. Marketers have mistaken consumer information for consumer intimacy and, therefore, ha...2022-08-2646 min

DigiMarCon Podcast3 Stages of a Passion Brand and How Purpose-Driven Marketers Win - Daniel Cobb, Daniel Brian Advertising (DBA)Passion brands don’t build community. They build cults, counter-cultures and crusades. The bar has been raised on customer satisfaction. Leading brands attain passionate fans who co-create the brand with online ratings, social media posting and irrational user-generated promotion. Beyond Net Promoter Scores and tracking consumers “likely to recommend,” the future will be built by companies who attain emotional brand equity. Our findings show this phenomenon does not happen by accident, and yet it’s not beyond the control of a good brand management team. New research findings and emotionally intelligent technology provide insight to quantify and optimize passionate brand re...2022-08-2653 min

DigiMarCon Podcast3 Pillars To Strategize Up Your Business For Sustainable Growth - Troy Sandidge, Strategy HackersMany businesses are making noise but not saying what their ideal audience wants to hear in the messaging, marketing, branding, etc. You may think you sound like a well-tuned symphony with your business, but in actuality, you might sound like nails to a chalkboard to the very customers, clients, or audiences you are trying to do business with. So how can you strategize your business so that it can be seen by your ideal audience to increase authority, boost awareness, create opportunities, build community, and generate revenue? This session will equip you with the concepts and strategies you need...2022-08-2341 min

DigiMarCon PodcastMarketing Strategies That Lead To Hypergrowth - Maria Pergolino, ActiveCampaignWe’ve all heard what it takes to achieve hypergrowth, which includes but is not limited to: employees working 24/7, high turnover, rush for funding, scandals and growth at all costs. But it doesn’t have to be this way. Maria Pergolino, CMO of ActiveCampaign, will dive into her top 10 marketing strategies that lead to hypergrowth and how marketers can find success by focusing on the customer experience.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2328 min

DigiMarCon PodcastEverything Everywhere All at Once! Performance Marketing - Allen Martinez, Noble DigitalPerformance marketing is not going to be won or loss over that "one thing.” Hitting your annual goals is going to come from a robust marketing-system of many moving parts, all working in concert together to create a cohesive flowing experience for your customers. Customer experience is just the end result of all your marketing work. In today's talk, Chief Strategist Allen Martinez will walk you through how to layer your branding and messaging across your content marketing to inevitably get performance.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.co...2022-08-2338 min

DigiMarCon PodcastTop Tips to Increase Website Organic Traffic in 2022 - Russ Macumber, Impressive DigitalRuss Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites. From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022. From e-commerce to service based businesses and beyond, Russ will share tips from the best of the best.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2320 min

DigiMarCon PodcastDigital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - Russ Macumber, Impressive DigitalThe digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2343 min

DigiMarCon PodcastLead Generation Best Practices (learned from 500+ website redesigns) - Andy Crestodina, Orbit Media StudiosClick! You have a new visitor. What happens next? Do they barf and bounce or smile and stay? The answer depends on a lot of little things, some obvious, some not. This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:• What are the key elements of high-performing service pages?• What features are common to blog templates but probably shouldn’t be?• What three elements determine if visitors sign up for emails?From social proof to CTAs, videos to chatbots, we will bre...2022-08-2347 min

DigiMarCon PodcastSearch Marketing Master Class - Jon Kagan, 9RooftopsSearch Incrementality: How Paid and Organic Overdeliver Together. Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2131 min

DigiMarCon PodcastContent Marketing and the War for Attention - Andrew Jenkins, Volterra ConsultingCisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this session you will be p...2022-08-2152 min

DigiMarCon PodcastOptimizing Customer Experience Across the Digital Landscape - Andy Carpenter, ReputationCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2159 min

DigiMarCon PodcastSocial Media Marketing Master Class - Karen De Amat, Social BehaviorNo matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles, Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Analytics. After attending this masterclass attendees will have a full understanding of the social media landscape, learn hacks of the trade and gain the confidence needed to succeed on any of the worlds most popular social media platform.Check out upcoming DigiMarCon Digital M...2022-08-2158 min

DigiMarCon PodcastMachine + Marketer - Michael Egan, PostclickThe marketing industry is evolving. Scaling your marketing and revenue goals in 2022 without the proper tools in place will hamper growth. AI is no longer a luxury but a must-have tool to scaling your advertising strategies—but AI on its own won’t accomplish anything. As the MarTech arms race accelerates, B2C marketers will face a choice: Adapt, or fall behind. That’s what this presentation is all about. We’re looking ahead to 2022 with practical advice to prepare for the future of marketing. In this session, we’ll discuss the delicate balance of pairing automation, machine learning, and optimi...2022-08-2145 min

DigiMarCon PodcastPandemic Impact Adapting Digital Media Strategy to the Changing Consumer - Jon Kagan, 9RooftopsDiscussing out the pandemic and macro level factors impacts the consumer behavior of our brands. How did the brands counter and adjust to these shifts, to minimize negative impact and grow return in these uncertain times.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2148 min

DigiMarCon PodcastYou Got 1 Month Left to Migrate from Google Universal Analytics to Google Analytics 4 - Krzysztof Wronski, MarafikiOn July 1, 2023, Google turns off the GUA and will not collect data in your (old) Google Analytics. If you or your team are doing year-to-year comparisons, that means you need to run your GA4 setup before July 1, 2022.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2121 min

DigiMarCon PodcastBrand Building Through Agile Marketing - Hayley Nelson, Hayley NelsonWhat happens when a media product leader becomes a content marketing leader? When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, ag...2022-08-2144 min

DigiMarCon PodcastSearch Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan, 9RooftopsCan you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2141 min

DigiMarCon PodcastHow to Improve Advertising Performance in the Privacy-Centric World - Shri Mohan, AdobeCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-2121 min

DigiMarCon PodcastThe Future of Digital Marketing and Web 3 - Jacob Uwah, MetiaAs someone who has spent nearly a decade-plus balancing the world of technology, marketing and sales, I have seen the evolution of marketing from the first interaction of web1, all the way to the definition of web 3 marketing. In this presentation, I hope to shed some light on the emergence of marketing from the perspective of the audience being the product into the audience having control over what element of their lives become profitably accessible data that they release for consumption and how this will greatly impact the way we market to new and emerging generations. In addition to...2022-08-2143 min

DigiMarCon PodcastThe New Rules of Social Media - Ashley Faus, AttlasianImagine you’re at a party and find yourself in a seemingly endless conversation with someone who only wants to talk about themselves… Can you feel yourself tune out as you desperately eyeball the nearest escape route? Unfortunately, your one-sided conversation with that chatty party-goer is the embodiment of way too many brands’ social media strategies. So what to do instead? Become the company who makes people feel smart & cool and introduces them to the other smart, cool people at the online party. In this session, explore the new rules of social media and how your business can use it to...2022-08-2138 min

DigiMarCon PodcastTop Tips to Increase Website Organic Traffic in 2022 - Tyler DeWitt, DeWitt's Media, Inc.Learn from one of the best in the industry!One thing is true in every industry: the top performers take all the business. You work hard to market your business. You don't need competitors stealing your paid search traffic! Why settle for 20% market share when you can have 50% or even 80%+?Pay-per-click marketing can make this possible, and Tyler DeWitt is here to show you how.Tyler DeWitt has managed pay-per-click ads since the beginning of time. With over 20 years of experience, Tyler is one of the foremost experts on PPC marketing — and his track record speaks for itself. At th...2022-08-2147 min

DigiMarCon PodcastLeveraging Online Content to Build Connections - Maureen Jann, NeoLuxe MarketingIn a post-pandemic world, where connection and influence are being made online more than ever, clear and engaging digital content is royalty. As luck has it, being experts of our craft means we're perfectly positioned to build that online content and use it to build influence and social proof. At least that's what Maureen Jann, CEO and Chief Strategist and Neoluxe Marketing, hypothesized. In a bid to stave off the creeping hopelessness that came along with being a marketer in the pandemic, she endeavored to have 500 meetings in five months. As a result of those conversations, she forged memorable...2022-08-1829 min

DigiMarCon PodcastPsychology, Strategy, and the Future of Digital Marketing - Kevin Getch, WebforI am going to show you how to leverage a data-driven approach with a deeper understanding of human psychology to develop an extraordinarily effective integrated marketing strategy. We'll also explore what the future holds and how we can anticipate and adjust to remain relevant in the fast-changing world of digital marketing.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-181h 06

DigiMarCon PodcastUsing Micro Conversions to Increase Leads - Ryan Moothart, PortentTypically, conversion tracking in SEM accounts accounts for transactions or lead submissions. These primary KPIs are an essential part of SEM conversion tracking. However, they are not and should not be the only conversions you focus on. By tracking only your primary KPIs as conversions, you’re missing out on crucially important elements that can better inform your SEM strategy and can drive better overall results. In this session, attendees will learn the importance of micro-conversions: what they are, why they're necessary, how to track them properly, and how to use them to increase your primary KPIs down the ma...2022-08-1825 min

DigiMarCon PodcastBehavioral Analytics: Stop Guessing. Get Clarity - Priyanka Ved, MicrosoftNow more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics? In this talk, we’ll dig into user behavior analytics - why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals. - Understanding the importance of behavioral analytics - How behavioral analytics can work in complimentary with traffic analytics like Google Analytics- Key metrics and capa...2022-08-1828 min

DigiMarCon PodcastSelling with Storytelling: 3 Must-have Stories to Increase the ROI of Your Sales Funnel - Erin Sanchez, The Candid Branding Co.What do successful marketing campaigns from leading brands like Hallmark, Progressive, and Subaru have in common? They all use the power of storytelling to captivate, connect, and convert. Whether you run a small business, work at a non-profit organization, or lead marketing for a corporate enterprise, strategically injecting stories into your digital marketing content is a surefire way to successfully move leads through the sales or fundraising cycle.This thought-provoking presentation will:• Teach you what strategic storytelling is and why it matters • Identify how to use stories in different phases of the sales funnel • Equip pa...2022-08-1843 min

DigiMarCon PodcastHow to Make Paid Social Your Largest Revenue Driver - Garrett Mehrguth, DirectiveAdvertising on social media is expensive and most companies struggle to turn their leads into revenue. Fortunately, it does not have to be that way. In this session, you will learn how to use social media advertising to turn your dream accounts into sales ready leads that not only result in pipeline growth; but also, millions of dollars in revenue. Takeaways: • How to identify and advertise to every target account in your total addressable market• Tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns•...2022-08-1849 min

DigiMarCon PodcastMessage Testing: Finding the Right Audience and Right Message Using Ads - For Less - Angela Arnold, Arnold MarketingCraft the perfect message for your brand using ad data. Why waste hours (and money) conducting user surveys and market research when you can easily find customers who are interested and who self-identify? By communicating your brand and product with simple, powerful language, you can effectively reach the audience you want to reach, and most importantly, make sales.Key Takeaways:- How to start marketing based on your assumptions, to confirm or challenge them. Identify the most important secondary features to highlight in your messaging.- How the broad audience in your sales market responds...2022-08-1641 min

DigiMarCon PodcastHow to Use Conversational Marketing to Create Personal Relationships at Scale - Diana Zalaquett, HubSpotAlthough they’re still considered to be newer tactics in the world of marketing, live chat, messaging and chatbots are here to stay. As more companies continue to implement various types of conversational marketing on their websites and social platforms as well as throughout their content, customers will expect bots to be highly valuable and efficient. So, how do you keep up and develop your conversational marketing strategy to grow better in 2022 and beyond? While the technology we use to communicate has changed, the core elements of communication have stayed the same. People always have and always will expect co...2022-08-1641 min

DigiMarCon PodcastMachine-Learning Your Way To Web3 Readiness - Tim Hayden, Brain+TrustBlockchain reality and digital currency are two emerging factors that will forever alter how marketers capture the data needed to capitalize on AI-driven insights. From 2021 to 2023, your brand is being challenged by growing privacy regulations, Apple putting major restrictions on mobile device IDs, and Google bringing ""death to the cookie."" All of this comes down to balancing how you manage first- and third-party data, tools, and analytics efforts. Let's discuss how to leverage data, machine learning, and what matters most to ensure you are future-ready.Key Takeaways:1 . How systems integration can ensure data integrity and give...2022-08-1642 min

DigiMarCon PodcastMarketing Audits - Leah Faul, Mallory Marshall, 15000 CubitsData, data, data. It can be challenging to find the right rhythm of pulling data, the right data to pull, and an effective process of implementing data for marketing. We all know it's important, however, we've all also fallen into the trap of letting the data swallow us whole and finding tons of time wasted. This presentation provides a clear roadmap of the following:- A breakdown of the types of audits to run for content, SEO, website, social, and high-level strategy- Recommendations on when and how to run these audits- A template...2022-08-1641 min

DigiMarCon PodcastBuilding a Media Site for a Brand - Bruce May, Indie Films FoundationThis presentation covers best practices for building a media site for a brand, business, or non-profit. The media site for the International Sustainable Resilience Center (built and maintained by the speaker) is showcased as an example. The presentation covers: • Utilizing Subject Matter Experts and Though Leaders for Content Creation• Integrating blogs, video, journal articles, and documentary/television content • Targeting niche audiences for specific strategic goals • Integrating membership features (forums, news, special content) • Using automated marketing tools to capture leads and engagement • Best practices in content production and production values • Best practices in creating video conten...2022-08-161h 03

DigiMarCon PodcastIt's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age - Tim Hines, Marketing Starter GroupMarketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.Takeaways:- Learn what ‘post-digital’ is and the challenges it creates for marketers- Get actionable tactics that can be used in your next marketing campaign- Be re-motivated in this ever-ambiguous marketing universe...2022-08-1643 min

DigiMarCon Podcast5 Steps to Build Data-driven Video Strategies - Warren Fiihr, Effectv, A Comcast CompanyVideo advertising, both on and offline, is the most effective brand-building reach medium, yet through challenges with data, fragmentation, and fraud activity, among other considerations, it can be difficult to simplify how to approach building a successful video strategy. Join Effectv to discuss the 5 important steps to build a data-driven video strategy.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1630 min

DigiMarCon PodcastCreating Inclusive Marketing Content - Michelle Ngome, Line 25 ConsultingDid you know BIPOC markets have a buying power of $4 Trillion? D&I doesn’t start and stop at the HR department. The world is evolving, especially the platforms we love to support. Therefore, it is important to understand the methods to market to diverse audiences. As marketers, we are responsible for the messaging and mediums that we create in order to market our brands. Let’s explore how your company can tap into diverse marketings with a solid inclusive marketing strategy. Takeaways: • The buying power of communities of color.• Strategies to market to a diverse consumer base.2022-08-1630 min

DigiMarCon PodcastGrowth Marketing in 2022 - Randy Rayess, OutgrowHow can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1632 min

DigiMarCon PodcastSocial Media Listening for Marketing Measurement & Insight Generation - George Potts, Fifth InfluenceSocial media listening is often overlooked as an effective tool for marketing measurement and insight generation. This is a mistake. Social media listening can be one of your most powerful analytical tools. Indexing functionality within tools such as NetBase Quid is particularly compelling. Using NetBase, we’re explore how to use a brand passion index, indexing of terms, hashtags, and emojis, and demographic indexing to measure marketing efforts as well as discover unique insights. The latter is markedly exciting. It not only can be applied to improving your marketing and advertising, but also for product development, operational refinement, and ad...2022-08-1554 min

DigiMarCon Podcast3 Keys to Avoid Data Presentation Zombification and Inspire Action - Lea Pica, Story-Driven Data by Lea PicaAre your executives and clients falling asleep during your data presentations? Chances are, your slides and charts are obscuring your valuable insights. Lea will take you through her 3 Presentation Pillars framework for breaking the most common data presentation habits that are holding you and your insights back. With her signature blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data stories noticed, remembered, and acted upon. After this session, you’ll be able to:• Recognize and break your most common u...2022-08-1530 min

DigiMarCon Podcast10 Steps to Show Digital Marketing ROI to Your Boss - Michael Brenner, Marketing Insider GroupEvery business wants to see growth. Marketing is the engine of growth for most brands. But not everyone can show how their marketing delivers the kind of growth that executives demand. The benefit of digital marketing is that we have the data to measure what works and what doesn't. That's why you need a marketing strategy that aligns to business goals. You need an approach that maps content to the buyer journey. And you need to learn how to measure and present digital marketing ROI. Join Michael Brenner to learn 10 practical tips for any size Marketing budget. He'll get...2022-08-1552 min

DigiMarCon PodcastA Practical Guide To Data-Driven Automation in Google & Facebook Ads - Chris Mechanic, WebMechanixOnce upon a time, buying ads on Google & Facebook was easy (& profitable!). But over the years, it got complicated (& expensive!). Luckily, there’s ONE game-changing & still under-the-radar source of competitive advantage that any advertiser can access with little/no cost… though almost none do (yet). This session explores the wonders of Google & Facebook’s own “native” machine learning engines, and how advertisers can win by interfacing with these “algobots” more intentionally…and better “training” the machines to drive better/faster/cheaper advertising outcomes. This session is for the paid media professional (or enthusiast!) that would like a strategy to improve ROAs, scale...2022-08-1545 min

DigiMarCon PodcastThe Battle or B2B Influencers and How Certain Companies Are Winning - Daniel Cmejla, Chili PiperB2B marketing is constantly changing and this new era is characterized by rising customer acquisition costs for paid digital advertising and outbound email marketing. To compound this, the rise of B2B peer communities, and the Revenue Operation function, has led to buyers who increasingly self-educate in a space we call "the dark funnel." As a result, organic social and word of mouth are increasingly potent levers to pull. This talk dives into the nature of operating in the dark funnel with a focus on how to ensure that those who hold influence are evangelising for your brand...2022-08-1545 min

DigiMarCon PodcastHow to Master your Marketing Data - Cody Crumrine, Data AptitudeThe Digital Marketing tech stack is expending every day. With so many tools at our fingertips we have the potential to accomplish more than ever before. But hidden issues with the people, processes, and technology in your dept can lead too lost time, lost opportunity, and invalid decisions. Using real world examples from leading companies around the globe, we'll teach you how to identify gaps in your data landscape, find solutions, and turn them into opportunities using resources you already have.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com...2022-08-1540 min

DigiMarCon PodcastCutting Through the Clutter to Create Emotional Connections - David Gee, 3 Second Selling93% of what someone thinks about us, our content, our websites, our company, etc., is determined in 3 seconds. Or less. In that time your marketing messaging has to:• Arouse someone’s brain • Pique their curiosity• Make them disengage their autopilot• Open a door• Be original, authentic and memorable• Earn someone's time and attentionThe Value PropositionThe average American adult is subject to between 6,000 and 10,000 marketing messages. A day. To cut through that clutter and capture someone's attention you need pattern disruption. To keep their attention you need relevancy. Combine those two things to super...2022-08-1539 min

DigiMarCon PodcastROI on Personalized Experiences, a Master Class Master Class - Greg Kihlstrom, GK5ABrands know that customers want personalized content and experiences, but often fail to connect the dots between delivering that personalization in a way that is cost-effective (e.g. overly burdensome on content creators and marketing operations), measurable (e.g. testing and optimization is clearly defined), and drives real results (e.g. produces meaningful differences vs. non-personalized methods). To do this, brands need to approach personalization and personalized content in a way that can be achieved operationally, and that can provide meaningful insights that drive true business results. The approach outlined in this talk was created to help marketers better...2022-08-1548 min

DigiMarCon PodcastCrazy Effective Ways to Increase Your Leads through Content Master Class - Tom Shapiro, StratabeatUncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you’re looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you’ll walk away from this session armed with the know-how to transform your content into a powerful lead generation platform.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-151h 11

DigiMarCon PodcastHow to Connect, Converse and Convert through Social Media Listening - Brooke Sellas, B Squared MediaToday’s consumers expect it all: a rewarding experience at every digital touchpoint; a lightning-fast response when asking pre-purchase and post-purchase questions on social; personalization and a sense of belonging. Add to that a pandemic that forced even the most hesitant users online to make purchases (and complaints) and it’s mandatory that brands get on board with digital transformation. And, from experience, they’re all asking: “Where do we start?”Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-151h 02

DigiMarCon PodcastHow to Tell Your Story that Achieves Quantifiable Results, a Master Class - Ginger Shimp, SAPEvery marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. When a person reads a story, their brain chemistry actually changes. The brain releases oxytocin and reduces cortisol and pain.The physiological and psychological effects of storytelling are undeniable.” – Tom Shapiro, Rethink Lead Generation. The goal of marke...2022-08-1552 min

DigiMarCon PodcastAdvanced ABM What It Is, How to Do It Right, and The Impact on Business - Rob Griffin, BOL AgencyBOL will dive into the next level of Account-Based Marketing, uncovering the question of "what's next" for your ABM efforts. We will uncover the six elements of next-gen ABM and how brands can stop struggling to get ABM right. Key takeaways include:• ABM is about the strategy, the targets, the marketing program, the content, the measurements and the alignment;• The future of ABM means thinking beyond the click;• A holistic approach to building successful customer relationships at scale happens when brand, demand and ABM align.• At the end of the day, ABM should do two things: H...2022-08-131h 04

DigiMarCon Podcast18 Tips and Tricks for Highly-converting Email - Bethany Akridge, MyEyeDrEmail, our old faithful friend, is not going anywhere. Your email address is a fundamental form of contact information. And for marketers? It works. For everyone $1 spent, email marketing generates $38 in ROI. But some emails work better than others. Join this session for specific tips and tricks for optimizing emails that go beyond “personalize” and “test.”Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1341 min

DigiMarCon PodcastBeyond the Button: Tests that Actually Move the Needle - Karen Hopper, RazorfishIn a world that has a million different options for every creative element, CTA, form fields, and more... where do you even start? How do you know that element is where you'll see an impact big enough to make a difference for your bottom line? This is the #1 question I get as a CRO strategist, and my answer every time is: it depends! This session will walk you through how to understand your testing opportunities, generate test ideas, and measure your results with scientific accuracyKey Takeaways:- How to spot opportunities for testing+How to evaluate...2022-08-1344 min

DigiMarCon PodcastDigital Marketing Trends 2022 Impacting Hospitality That Can Be Related to All Industries - Michael Goldrich, The Hotels NetworkDigital Marketing Trends of 2022In 2022, hotels need to determine how to do more with less. Therefore, it is crucial for hotels to understand the current digital marketing trends that will help them maximize their marketing budgets. This presentation will provide an overview of trends impacting digital marketing. Trends range from Cookies/Personas; Personalization; Constrained Resourcing Solutions; Zero Clicks; Data and Consolidation; Benchmarketing; Trip Stacking and Virtual Reality. While some of the examples are overwhelmingly hospitality-focused, the trend insights can be applied to any industry.Key Takeaways:○ Think about the current digital trends impacting hotel marketing as it relate...2022-08-1336 min

DigiMarCon PodcastHow to Improve Your Organic Growth: Stop Building Links and Start Earning Them - Amanda Milligan, StackerThere's been a trend toward "earning" links, and for good reason. When you're creating newsworthy content that is actually worthy of being linked to, you have a much better chance of scaling up your link building in a sustainable, high-quality way while simultaneously providing much more value to your audience. In this presentation, I'll explain how to start earning links and how this approach can have a massive impact on your organic growth.Key Takeaways:- Why earning links is better than building links- How to create content that is link-worthy- How this...2022-08-1338 min

DigiMarCon PodcastThe Age of Data and AI - Derek Reedy, IBM HyperBlue FundWe live in the age of data and AI. Today, there is an exponential amount of data being created; every second 2.5 billion emails are sent and Facebook along generates more than 22 trillion messages a year. And yet, this valuable customer data remains largely untapped. In this presentation, I’m going to walk you through how marketers can unlock insights from customer interactions to create smarter experiences. I will share how AI builders can create solutions that are intelligent, meaning the solution is able to understand language beyond simple terms; customizable, meaning the solution is able to understand the nuances of...2022-08-1342 min

DigiMarCon PodcastWhere Are The Jetpacks! Cultural Experience Marketing and The Digital Revolution - Eric Shutt, SummitXAs technology and marketing evolve, people are starting to question the role that digital marketing plays in our lives - and the value it adds to real life experience in providing purpose and value.At the intersection of this transformation in digital are the disciplines of Cultural and Experience Marketing. Only by breaking past established ways of thinking can agencies and brands continue to deliver true value, meaning and purpose to clients and customers.In this presentation, we’ll explore the convergence of current trends, new approaches, and how to incorporate it all into your strategic planning to be ah...2022-08-1351 min

DigiMarCon PodcastTrendy Marketing: Leveraging the Things Your Customers Already Care About - Steve Lerch, Story Arc ConsultingIn a modern society with more competition for consumer attention than ever before, marketers must stop trying to compete with latest viral video, Tik Tok trend, or streaming blockbuster. Smart marketers don't fight for attention, they find where attention is being spent and they make themselves and their products a part of that conversation. In this presentation we'll discuss how to spot the latest trends and consumer passions in real time with free digital tools, and how quick and simple actions can allow your brand to ride the wave of attention.Key Takeaways:- How to embrace t...2022-08-131h 01

DigiMarCon PodcastHow to Recession Proof Your B2B Marketing Strategy - Nichole Kelly, WindwardWhat are marketing leaders doing to shore up their marketing strategies as we are likely headed into a recession? Nichole Kelly interiewed marketing and agency leaders to find out. She will share the strategies she's deploying at her company and what other thought leaders like yourselves are doing to make sure they are prepared for the shift. There is no question that marketing is changing and technology will be at the forefront. The question is which strategy will work and how do you make sure you are positioned to take advantage of the opportunities a down market offers....2022-08-1351 min

DigiMarCon PodcastCollective Thinking - Nick Cavuoto, The Cavuoto CompanyCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1152 min

DigiMarCon PodcastSEO Masterclass - Russ Macumber, Impressive DigitalRuss Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites. From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022. From e-commerce to service based businesses and beyond, Russ will share tips from the best of the best.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1148 min

DigiMarCon PodcastA Modern SEO Strategy That Any Brand Can Deploy In 2022 - Dale Bertrand, Fire And SparkFor over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But, in 2022, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply this effective new strategy to any B2B or B2C website to generate high-quality organic visitors.Takeaways:How Google’s AI is tuned to amplify brands that...2022-08-1144 min

DigiMarCon PodcastContent Marketing Master Class - Andrew Jenkins, VolterraContent Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder.Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and...2022-08-111h 08

DigiMarCon PodcastSocial Media Marketing Master Class - Karen De Amat, Social BehaviorNo matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles, Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Analytics. After attending this masterclass attendees will have a full understanding of the social media landscape, learn hacks of the trade and gain the confidence needed to succeed on any of the worlds most popular social media platform. Check out upcoming DigiMarCon Digital M...2022-08-111h 02

DigiMarCon PodcastThe Future of Marketing in a Cookieless World - Kevin Lee, Giving ForwardThis panel will touch on the concern many marketers have whereby irrelevant ad content will lead to waste, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion, learn about the importance of thinking long-term and building market resilience in a world without cookies.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1131 min

DigiMarCon PodcastPurpose Matters: Brand Purpose and the Future of Marketing - Craig Charney, Charney Research“Purpose” is a marketing buzzword today, but does it really matter — and how? This session will explore the findings of a just-released survey of consumers and marketers on brand purpose. Dr Charney will examine what consumers want brands to do – and what they are doing about them. He will look at differences by generation and racial or ethnic background. And he will show how addressing brand purpose can pay off on the bottom line.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1128 min

DigiMarCon PodcastHow to Increase Virtual Event Engagement and Attendance - Rebecca Schuette, KudoThere has been a massive shift in events; we've gone from in-person to hybrid or virtual. Navigating this challenge has been a point of conversation among us marketers. Event marketing platforms have allowed businesses to create more accessible, dynamic, and exciting events than ever. But no matter how dynamic or thought-provoking your event's subject or theme, improving engagement and attendance is still a challenge for most event marketers. Join KUDO's VP of Marketing at KUDO, Rebecca Schuette, and KUDO Enterprise Account Executive Haley Sichel for a conversation about improving event attendance, engagement, and participation in the different planning stages...2022-08-1128 min

DigiMarCon PodcastGamechangers: The Future of Digital Commerce - Hamutal (Tula) Schieber, Schieber ResearchWith new generations and technologies comes new commerce. New Generations - Gen Alpha and Gen Z; New Platforms - including social media and gaming platforms; New Technologies - namely, the Metaverse, VR, and NFTs; all create a disrupted environment for marketers. This talk discusses: consumer trends; influence; digital commerce trends; the creator economy and C2C.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1129 min

DigiMarCon PodcastDigital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - General Session - Russ Macumber, Impressive DigitalThe digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1153 min

DigiMarCon PodcastHow To Create a Personal Brand That’s Impossible to Ignore - Nick Cavuoto, The Cavuoto CompanyElevate your business above the competition by creating an unforgettable personal brand. Learn how to stand out in a crowded marketplace as the go-to expert and build a bigger audience, generate more leads, and close more sales. You will walk away from this presentation with innovative marketing strategies that you can implement immediately for increased influence and income generating opportunities.Learn How To:• Stand out and make an impact by positioning yourself as the go-to expert in your niche market.• Accelerate your income-generating opportunities by up-leveling your marketing with expert positioning.• Race past your competition with a...2022-08-1052 min

DigiMarCon PodcastBuilding Multicultural Momentum and Mindset - Lori Pace, Changing Paces InternationalCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1036 min

DigiMarCon PodcastRise Above the Digital Noise - Thomas Young, Intuitive WebsitesOne of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1048 min

DigiMarCon PodcastSonic Branding - Eric Singer, Coupe Studios Music + Sound DesignSound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You've seen (and heard) Coupe's work for some of the world's biggest brands and best agencies including Coca Cola, American Airlines, HBO and Starbucks.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions...2022-08-101h 02

DigiMarCon PodcastChanging the Leadership Paradigm to Attract, Retain, Motivate, Engage Your Employees to Peak Performance - David Suson, Proliance Group LLCWouldn't it be easy if we just worked with robots? Just turn them on, and they worked, and reprogram them as necessary. Unfortunately, this is not the case. Getting ALL employees to want to work harder, be more engaged, and be team players is challenging. It’s becoming harder and harder to attract top talent and motivate them to achieve your goals. It is especially critical to account for diversity and inclusion, remote employees, different personalities, ages, and work ethics. Learn skills to inspire employees, and increase performance, all while improving morale. This session teaches a 180 degree approach and a...2022-08-1037 min

DigiMarCon PodcastAdding Qualitative Customer Research for a Competitive Advantage - Tish Gance, Apexd by DesignUntil Skynet takes over and the bots enslave us all in the Matrix, business is still done with people. Yet so many decisions are based on data that has little or no humanity to it, strictly looking at numbers and data of what people did, without asking WHY. If you want a competitive advantage in the market, taking the time to truly understand customer’s viewpoints and interactions with the product or service you are marketing is crucial. Forget surveys, NPS, focus groups, and plastic personas from vague demographics…it’s about actually knowing how to talk to people, to und...2022-08-1037 min

DigiMarCon Podcast5 Ways to Improve Your Drip and Nurture Campaigns to Increase the Flow - Correy Honza, HealthgradesCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-1050 min

DigiMarCon PodcastDigital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - Russ Macumber, Impressive DigitalCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-0953 min

DigiMarCon Podcast4 Future Roadmaps of Digital Marketing - Ramon Ray, Smart Hustle MediaWhat's the future of digital marketing look like? How can marketers navigate a world of changing culture, technologies, and consumer behaviors? Join Ramon Ray, founder of SmartHustle.com for an "inside" look at the future of digital marketing. Ramon will discuss his exploration of social audio, niche and private communities, and more.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-0922 min

DigiMarCon PodcastDual Process Theory on Customer Journey Optimization - Sandra Thomas, Keytours VacationIn this talk, participants will learn how to leverage behavioral economics to create improved customer journey maps and increase conversion through digital marketing automation. I will break down seemingly esoteric behavioral economics concepts and show how you can apply dual process theory to better understand the customer journey. This session will also address new privacy protections in digital marketing and their effects on metrics and results.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/ 2022-08-0934 min