Shows
The Digible DudesHow to Fix Your Multifamily Marketing Strategy in 2026How to Fix Your Multifamily Marketing Strategy in 2026In this episode of Riffing with Reid, host Reid sits down with Mitch Risdon, Senior Account Manager at Digible, to unpack how property level variables influence marketing results and why campaign performance can never be evaluated in isolation.Mitch Risdon breaks down the hidden forces that shape lead volume and cost including occupancy trends, pricing fluctuations, concessions, competitive supply, on site operations, website conversion quality, and brand reputation. You will learn why marketers need a full funnel strategy, how to blend...
2025-12-111h 14
The Digible DudesHow to Use AI Search to Transform Your Multifamily SEO StrategyHow to Use AI Search to Transform Your Multifamily SEO StrategyIn this episode of Riffing with Reid, host Reid sits down with Digible’s SEO team to unpack how AI is transforming the way renters search for apartments and what multifamily marketers must do to stay visible. From Google’s AI Overviews to answer engine optimization and generative search, the team explains what is changing, what is staying the same, and how property websites can finally compete with ILS giants.You will learn why strong site fundamentals still matt...
2025-12-041h 18
The Digible DudesWhy Email Is Still a Powerhouse for Multifamily MarketingWhy Email Is Still a Powerhouse for Multifamily MarketingIn this episode of Riffing with Reid, host Reid sits down with Digible’s Email Content Manager, Kaitlyn, to unpack why email is making a major comeback in multifamily, how operators can use it to drive more qualified leads, and what makes it one of the most effective (yet underused) channels in today’s media mix.Caitlin breaks down everything from prospecting vs. retention to subject line strategy, send-time optimization, compliance challenges, list health, and the role AI will play in e...
2025-11-201h 14
The Digible DudesWhy FAQs Could Be Your Secret Weapon in AI SearchSEO & AI in Multifamily: How to Future-Proof Your Marketing StrategyIn this episode of Riffing with Reid, host Reid Wicoff sits down with Bailey Trevithick, SEO Strategist at Digible, to unpack how AI and generative search are transforming SEO for multifamily marketers. They break down what “geo” really means, how ChatGPT is changing renter behavior, and why good SEO already prepares you for the AI era.Bailey shares practical insights on keyword strategy, FAQ content, and local SEO—explaining how to compete with big players like Zillow and Apartments.com by...
2025-10-1018 min
The Digible DudesThe Ultimate Paid Media Strategy for Multifamily Marketers | Riffing with Reid EP2Stop wasting ad spend and start turning every click into a lease.In this episode of Riffing with Reid, Melissa Morris, Paid Media Manager at Digible, joins us to break down the only paid media strategy you need to win in 2025.Melissa shares hard-won lessons from managing campaigns with budgets as small as $1K and as large as six figures and reveals how to make AI, PMAX, and DemandGen work for you instead of draining your budget.What’s your biggest challenge with paid media right now?Let us kn...
2025-09-251h 03
The Digible Dudes10 Multifamily Marketing Principles You Need to Hear | Riffing with Reid EP1Reid Wicoff, CEO and co-founder of Digible, has officially gone solo… kind of. With David off running ultra-marathons (literally) and spending more time with his family, Reid decided to launch a new spinoff of The Digible Dudes called Riffing with Reid.Think of it as a mix between a rant, a ramble, and a reality check for multifamily marketing.For his debut, Reid came out swinging with the first 10 of 100 no-BS multifamily marketing principles he plans to share. And instead of sugarcoating, he leaned into a framework we all kn...
2025-09-1845 min
The Digible DudesEP233 Kristi Fickert: The Most Underrated Marketing Strategy in MultifamilyHow Video is Revolutionizing Multifamily Leasing | Kristi Fickert on Digible DudesIn this episode of the Digible Dudes podcast, we sit down with Kristi Fickert, VP of Enterprise Growth at Realync, to unpack the power of video in multifamily marketing and leasing. With over 25 years of experience in the industry, Kristi shares actionable insights on how video can do more than just attract attention—it can humanize the leasing journey, drive conversions, and create scalable operations without sacrificing authenticity.We dive deep into how Realync helps operators go beyond ge...
2025-08-0732 minThe Digible DudesEP231 Dani Black: Redefining Multifamily Maintenance Management with AppWorkDigible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesIn this episode, we sit down with Dani Black, Chief Revenue Officer at AppWork, to uncover how their platform is transforming the world of multifamily maintenance—one work order at a time.AppWork is more than just maintenance software. It’s a purpose-built, tech-first platform that overlays your existing property management system to digitize everything from make-ready boards and inspections to work orde...
2025-07-1036 minThe Digible DudesEP230 Pratik Dhebri: How AvalonBay Is Disrupting Multifamily Tech with AI, Data & Human TouchDigible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesIn this episode, we sit down with Pratik Dhebri, VP of Product Management at AvalonBay Communities, to explore how one of the largest multifamily operators in the U.S. is transforming resident experience through strategic tech integration, in-house innovation, and AI adoption.We dive deep into:- How AvalonBay decides what tech to build vs buy- The power of platforms over point solutions in PropTech- Why a seamless resident journey requires centralizing data- Balancing AI tools with human...
2025-07-0333 minThe Digible DudesEP226 Michelle Smith: How to Build High Quality Vendor Partnerships in MultifamilyDigible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesWhat does it take to build truly effective vendor partnerships in multifamily real estate?In this episode, Michelle Smith, VP of Digital Strategy at Willow Bridge Property Company, takes us behind the scenes of how she’s scaled trust-based partnerships with marketing agencies and vendors across the country. From radical candor and clear KPIs to navigating acquisitions and...
2025-05-2944 minThe Digible DudesEP225 Eric Clark: Why Physical Marketing Still Wins in a Digital-First WorldDigible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesIs physical marketing dead? Not even close. In this episode, Eric Clark from Benson Integrated Marketing Solutions breaks down why physical marketing still matters and how to make it actually work.From monument signs to personalized gifts, Eric shares how multifamily operators can transform chaotic, decentralized marketing into a centralized, efficient system that scales. You’ll learn how physical goods inf...
2025-05-2329 minThe Digible DudesEP221: How to Get the Most Out of Every Meeting and Drive Actual ResultsHow to Run More Productive Meetings | Death by Meeting | Digible Dudes PodcastWelcome to another episode of the Digible Dudes Podcast! In this episode, David and Reid dive into the thought-provoking concepts from Death by Meeting by Pat Lencioni. They explore the critical role that well-structured meetings play in driving business success and how to avoid the dreaded “death by meeting” scenario.Key Takeaways:Tactical vs. Strategic Meetings: Understanding the difference between quick, tactical meetings and in-depth, strategic discussions.The Role of Conflict: How healthy, resp...
2025-03-2745 minThe Digible DudesEP218: The Hardest Part of Being a Founder (No One Talks About This!)In this episode of the Digible Dudes podcast, co-founders David Staley and Reid Wicoff dive deep into the unspoken challenges every founder faces-from identity struggles and burnout to the difficult transition of stepping away from the business you built.David shares his personal journey of leaving the day-to-day operations at Digible, the emotional toll of redefining purpose, and how his search for meaning led him to take on extreme adventures, including climbing Aconcagua and Ojos del Salado.Key Discussion Points:The Founder’s Dilemma: Why stepping away fr...
2025-03-061h 17The Digible DudesEP217: Digible 2024 Recap - Growth, Challenges & Lessons LearnedIn this episode of the Digible Dudes podcast, co-founders David Staley, Reid Wicoff and Nicole Staley reflect on the transformative journey of 2024, a year marked by significant growth and strategic evolution for Digible. They delve into the challenges and triumphs of expanding their team by 50%, transitioning to a remote-first culture, and the imperative of maintaining authentic workplace humor amidst rapid scaling.Key Discussion Points:2024 in Review: Insights into the strategic decisions and growth that defined Digible's year.Organizational Evolution: Navigating cultural shifts and the dynamics o...
2025-02-2758 minThe Digible DudesEP210: The Latest Innovations and Trends in Multifamily (Digible Dudes Monthly Recap)In this month’s Digible Dudes recap, we dive deep into the evolving landscape of multifamily real estate.
Join us as we explore AI-driven rent pricing, RealPage's legal battles, and the latest tech innovations transforming the industry.
Featuring insights from Dom Beveridge, Joe Summers, Maddie from GoldOller, and Zumper’s Anth Moss, we discuss the impact of AI, data strategies, and industry trends shaping the future of multifamily.
Don’t miss this breakdown of the most pressing topics in Multifamily today!
2024-10-301h 04The Digible DudesEP170 Vines & Vibes: Blending Content and Collaboration at this year's Multifamily Social Media SummitJoin us on this episode of the Digible Dudes Podcast as David and Trevor dive deep into their recent journey to the Social Media Summit in Napa.
From the unique collaborative atmosphere to the blending of competitors and potential partners, they unpack the nuances of what makes this summit a standout event in the digital marketing landscape.
Listen in for an engaging discussion on the broader implications for digital marketing, conference planning, and the delicate dance between vendors and attendees.
Key Highlights & Takeaways:
2024-04-0536 minThe Digible DudesEP160: Digible Dudes 2023 Year-End Special - Growing Gains & PainsWelcome to the Digible Dudes podcast where we dive deep into the digital world of Multifamily with your hosts David Staley and Reid Wicoff.
In this special year-end episode, we sit down with Nicole Staley, Co-Founder and CXO of Digible Inc, as we reflect on the significant strides we’ve made as a company this year.
We explore Digible’s key milestones, team expansion, and cultural evolution. The hosts discuss the wins and challenges they faced, emphasizing the importance of maintaining a vibrant company culture amidst rapid growth.
As the episode wraps up, we lea...
2024-01-301h 05The Digible DudesEP157: Addressing the Barriers to Housing Stability with Fiona Forward | Jill & SophieWelcome to episode #167 of the Digible Dudes Podcast with your hosts, David Staley and Reid Wicoff.
In this episode, we're joined by Jill, a Senior Account Manager and President of Fiona Forward, and Sophie, an Account Manager and the Internal Communications Director at Digible.
Fiona Forward is an employee-driven volunteer initiative at Digible aimed at addressing the barriers to housing stability in the Denver-Metro area through community service and in-kind donations. Our purpose with Fiona Forward is to be an advocate for the improved quality of life for those in our community through service and donations.
If you found...
2023-11-2046 minThe Digible DudesEP154: Innovation in Property Management - Tech Disruptions & Business StrategiesWelcome to the Digible Dudes Podcast, Episode #154! In this episode, hosts David Staley and Reid Wicoff dive deep into the world of business innovation.
Drawing parallels from Jack Welch's approach to R&D and Digible’s decision to adopt a four-day workweek, we ponder on allocating resources and the risks associated with such business decisions. Our dialogue also touches on multifamily marketing, addressing the challenges of striking the right balance between innovation and stability.
Diving deeper, David and Reid further their discussion by referencing industry leaders. David brings in insights from Elon Musk's journey with Te...
2023-10-2650 minThe Digible DudesEP149: The Ultimate Budgeting Checklist with David Staley and Reid WicoffJoin hosts David Staley and Reid Wicoff on episode #149 of Digible Dudes as we sit down for a solo podcast to breakdown the complexities of budgeting in today's fast-paced business world.
In this latest episode, we pull back the curtain on budgeting season, discussing fiscal versus calendar budgeting. We share personal experiences, emphasizing the need for flexibility and perspective when dealing with numbers.
We navigate the hurdles of budgeting within fast-growing companies and multi-owner properties. We also discuss how rewarding different departments can lead to an overall understanding of net income and top line revenue a...
2023-08-241h 07The Digible DudesEP148: The Impact of Automation & AI in Multifamily with Jacob CarterJoin hosts David Staley and Reid Wicoff on episode #148 of Digible Dudes as we sit down with Jacob Carter founder and CEO of Nurture Boss, a premier lease-conversion automation tool that provides marketing solutions for the multifamily industry.
Jacob shares his company's unique approach to managing multiple automated systems and the potential of leveraging broader databases of renters.
As we dive deeper, Jacob breaks down his journey of creating a product to address the struggle of the multifamily industry to provide a connected experience for renters. We also explore th...
2023-08-171h 19The Digible DudesEP147: Elevate Your Employee Experience and HR Change with Courtney WrightJoin hosts David Staley and Reid Wicoff on episode #147 of Digible Dudes as we sit down with Courtney Wright, our Director of Employee Experience. Courtney shares her journey from insurance agent to HR professional and explains how a balanced benefits package and employee engagement play a crucial role in an organization’s success.
In this episode, we dive into how the dot-com bust caused a proliferation of C-suite titles and speculate on the positions that might be created in the next five years, such as ‘Chief AI Officer.’
We underline the importance of psychological safety in the...
2023-08-101h 17The Digible DudesEP146: The Intersection of Multifamily and Technology with Zach SloanJoin hosts David Staley and Reid Wicoff on episode #146 of Digible Dudes as we delve into the revolutionary impact of technology on the multifamily real estate industry.
In this episode we sit down with Zach Sloan, the co-founder of Rentgrata, a lead nurture platform that is revolutionising the residential rental landscape.
Through our conversation, Zach Sloan provides unique insights into the platform's journey, its growth, and its continuous impact on the residential rental market.
Discover firsthand how Rentgrata ingeniously connects prospective tenants with current residents, granting them authentic and invaluable insights into their...
2023-08-031h 19The Digible DudesEP145: The Future of Multifamily Property Management with Briant CárcamoJoin hosts David Staley and Nicole Staley on episode #145 of Digible Dudes as we explore bridging the gap between financial planning and operational execution in multi-family property management.
Our guest, Briant Cárcamo, Co-Founder at Vizibly, shares his decade-long journey in the multifamily sector. He has expertise as the ‘Excel guy’, which has driven his passion for innovating financial forecasting.
Discover the idea behind Vizibly, Briant’s platform promising to revolutionize financial forecasting by seamlessly linking operational decision making with financial results.
He stresses the importance of user-friendly interfaces on software platforms. As well as...
2023-07-271h 01The Digible DudesEP144: Cracking The Code on Insourcing Versus Outsourcing with David Staley & Reid WicoffWelcome to Episode #144 of the Digible Dudes podcast, hosted by David Staley and Reid Wicoff. In this session, we dive deep into the world of insourcing versus outsourcing in business operations and how this dynamic develops as you scale.
Gone are the days of a simple debate. This discussion has taken on extra dimensions in the business world. From real estate to marketing, we explore the benefits and drawbacks of this approach for you.
We begin by reflecting on the year that was 2020, which has undoubtedly shaped the landscape...
2023-07-1354 minThe Digible DudesEP143: Switching Gears from ILS to Direct Marketing with Careena Daly & Nicole StaleyWelcome back to episode #143 of Digible Dudes with David Staley, Careena Daly and Nicole Staley!
Ever feel you’re shackled to a strategy that’s just not working? Tired of depending on ILS? In our latest episode, Careena and Nicole share their journey in breaking free from the limitations of ILS.
We’ll take a deep look into the complexities of budgeting that guided their bold transition from ILS to direct marketing. All while tackling the resistance from ILS loyalists and their methods of addressing their concerns.
The second part of our discussion explor...
2023-07-0638 minThe Digible DudesEP142: Exploring Multifamily Market Trends & Renter Demands with Chris HoodWelcome to episode #142 of The Digible Dudes podcast, hosted by David Staley and Reid Wicoff. In this episode, we have the pleasure of welcoming Chris Hood, the industry marketing team leader at Apartments.com. Prepare to gain insights into renter demand and behavior, as well as a comprehensive understanding of the current state of the multifamily market.
Chris Hood delves into the findings of a survey conducted with 37,000 renters. Through this survey, we uncover valuable insights into renter sentiment, behavior, and their plans for the next six months. Brace yourself for a thorough analysis into the implications...
2023-06-2922 minThe Digible DudesEP141: Unlocking Multifamily Property Potential with David ShawWelcome back to another episode of The Digible Dudes podcast! On episode #141, David Staley and Reid Wicoff are live from NAA.
Imagine unlocking the full potential of multi-family properties through technology and lean operations. That’s exactly what David Shaw, the COO of Livly, has set out to achieve with his prop tech SaaS company.
Join us for another conversation as we explore Livly’s unique value proposition, including their approach to access control, communication, IoT, and managed Wi-Fi. Discover how this lean and intentional company has mastered the art of maximizing value while providing a us...
2023-06-2218 minThe Digible DudesEP140: Revolutionizing Multifamily Property Management with Tyler ChristiansenWelcome to another episode of The Digible Dudes podcast! In this episode, hosts David Staley and Reid Wicoff engage in a conversation with Tyler Christiansen, the CEO of Funnel. Get ready to explore the world of centralized property management and multifamily marketing.
Join us as we uncover the technology platform developed by Funnel, which is reshaping the industry by adopting a renter-centric approach and enabling seamless operations across portfolios. Learn how this unique platform is revolutionizing the multifamily experience and centralizing property management.
In this episode, we delve into the growing trend of unbundling software...
2023-06-1530 minThe Digible DudesEP139: Unveiling the Transformative Power of AI & Technology with David Staley & Reid WicoffJoin hosts David Staley and Reid Wicoff on The Digible Dudes Podcast as they discuss the future of work and the limitless opportunities brought by technology. In this episode, they delve into the impact of AI on jobs and innovation, uncovering the strategies to thrive in the new era of technology.
Explore the concept of leveraging AI and learn how it can reshape industries, build new technologies, and change the world. Gain insights into the importance of pivoting and the transition that companies need to make to stay ahead.
Delve into the effects of AI...
2023-06-0851 minThe Digible DudesEP138: The Reality of Essentialism & Life’s Uncertainties with David Staley & Reid WicoffWelcome to another episode of the Digible Dudes podcast! Join hosts David Staley and Reid Wicoff as they engage in weekly interviews with the most influential minds in the apartment marketing world.
In this episode, David and Reid explore the delicate balance between embracing life’s unpredictability and making strategic, essentialist decisions.
Join us as we dive deep into the philosophies of Andrew Huberman and Greg McEwen, discovering how to navigate the complexities of exploration, experimentation, and making meaningful contributions to the world.
David and Reid share their insights on how to innovate an...
2023-06-0137 minThe Digible DudesEP137: Mastering the Art of Letting Go with David Staley & Reid WicoffWelcome to another episode of the Digible Dudes podcast, where hosts David Staley and Reid Wicoff engage in insightful conversations with industry leaders. In this episode, we dive deep into the art of “letting go of the vine” and exploring the power of elevating and delegating tasks.
Join us as we tackle the challenge of finding the right balance between letting go and managing expectations. Discover the mindset of embracing “good enough” and how it can lead to a more fulfilling life. In our conversation, we navigate the complexities of managing goals and expectations, particul...
2023-05-2645 minThe Digible DudesEP136: Give More to Receive More with Nicole Ryan & Brandon HammondWelcome to another episode of the Digible Dudes podcast, where hosts David Staley and Reid Wicoff engage in conversations with industry leaders. In this episode, they have the pleasure of sitting down with Nicole Ryan and Brandon Hammond from NAA Gives.
NAA Gives is an integral part of the National Apartment Association’s mission to create a world where rental housing is a valued partner in every community. As the leading voice for the rental housing industry, NAA serves 141 state, local, and global affiliates, representing over 95,000 members and an astounding 11.6 million apartment homes worldwide....
2023-05-181h 11The Digible DudesEP135: How AI is Reshaping Real Estate Markets with Victor DozalJoin David Staley and Reid Wicoff in this episode of the Digible Dudes podcast as they sit down with Victor Dozal.
The trio dive deep into the world of AI, exploring the trend of generative AI and natural language processing, and discussing Digible’s background in natural language generation (NLG). Victor shares his insights into the different applications and use cases that should be considered when using Chat-GPT.
David, Reid, and Victor delve into the careful considerations businesses need to keep in mind when using Chat-GPT, and the accuracy and...
2023-05-0435 min
The Digible DudesEP134: The Future of Real Estate Marketplaces with Edmund KeithThis week’s episode of the Digible Dudes Podcast features Edmund Keith. He is the head of content at OnlineMarketplaces.com. His team writes in depth about global real estate marketplaces. He joined us today to talk about the North American real estate market, a performance-based model, estate portals and their algorithms, apartment locators, and more.
Every market is different. Starting the conversation, Ed explains how every market is different
from the others. He further discusses how the North American real estate market is different from others, like the European market. Real estate portals are places where yo...
2023-04-061h 12
The Digible DudesEP133: The Power of Extrinsic and Intrinsic MotivationWelcome back to another interesting episode of the Digible Dudes podcast. This week’s episode is all about motivation. Throughout the conversation, David and Reid talk about phases of motivation, consistency, having a purpose, adapting to changes, and more.
The desire for change, either in oneself or in one's surroundings, is known as motivation. Starting the conversation, Reid explains the three phases of motivation according to the book ‘Drive’ by Daniel H. Pink: survival, extrinsic, and intrinsic.
Are you extrinsically or intrinsically motivated? According to Reid, he was not intrin...
2023-03-3051 min
The Digible DudesEP132: Digible Celebrates Their 6 Year AnniversaryIt’s been six years! This April marks the six-year anniversary of Digible. This episode features David, Digible's President and Co-Founder, Nicole Staley, Chief Experience Officer, and Reid Wicoff, CEO. Throughout the conversation, we talk about coming up with a name for the podcast six years ago, challenges along the way, operational changes, protecting company culture, and what we're excited about for the next years to come.
Startups aren’t easy. You don’t know what challenges you have to overcome when you're at the beginning of them. But the ups and downs you overcome will make your e...
2023-03-241h 02
The Digible DudesEP131: The Future of Real Estate Virtual Tours with Kristi FickertToday's episode of Digible Dudes Podcast features Kristi Fickert, VP of Enterprise Growth at Realync. Realync is the fabric of real-time real estate, connecting the world's real estate marketplaces and streamlining and improving the touring process. In other words, it is the top video leasing and engagement solution for multifamily buildings, offering live video tours, live virtual open houses, and DIY pre-made videos of properties.
Throughout today's podcast, Kristi discusses Realync's role in simplifying and enhancing the touring process for real estate markets through real-time solutions such as live video tours, virtual open houses, and pre-recorded videos...
2023-03-171h 06
The Digible DudesEP130: Key Changes in Multifamily Website DesignToday's successful brands put extra effort into providing a seamless, enjoyable, consistent customer experience across all touchpoints. However, a company's web presence is the natural starting point. A company's website is a hub for details about its wares and services, as well as any relevant news or updates. There, they can make purchases, and potential clients can end up as paying customers. However, the website can also be a possible "pain point" for the consumer or the most unpleasant part of the process. Digible's Web product manager, Chelsea Schonhaut, is here to talk about her work, her findings regarding...
2023-02-241h 30
The Digible DudesEP129: 2023 Multifamily Industry PredictionsThis week’s episode of The Digible Dudes Podcast is all about predictions. David and Reid discuss the predictions they had for multifamily in 2022 and their predictions for 2023.
AI marketing is the use of artificial intelligence to make automated decisions and communicate with customers without the intervention of team members. We start the conversation with David’s prediction that AI marketing is a marketing hack, not a real AI. He goes on to explain how it is programmed to respond in some way.
We talk about Costar, the leader in commercial real estate information, analytics, and...
2023-02-1650 min
The Digible DudesEP128: Finding Exceptional Talent in the Multifamily IndustryThere's no doubt effective recruitment is essential for hiring in the multifamily industry. It guarantees that the workforce possesses the necessary knowledge, expertise, and skills to meet the organization's present and future demands. This week’s episode of The Digible Dudes Podcast features Kelly Taylor, Recruiter at Digible, to talk about talent acquisition for the multifamily industry. Throughout the conversation, we dive into the interview process, screening, KPIs, shortlisting, job fairs, attracting diverse talent, and more.
Kelly begins the conversation by telling us about her background. She has been working as a recruiter for several years and pr...
2023-02-0959 min
The Digible DudesEP127: Digible's 2023 GoalsNew year. New goals. Welcome back to the Digible Dudes podcast. We are here this week with David and Reid to talk about our six goals for 2023. Throughout the conversation, we cover the EOS (Entrepreneurial Operating System) model, marketing tactics, partnerships, new hire onboarding, and more.
The entrepreneurial operating system is an extensive business system that helps businesses of any size grow and thrive. Starting the conversation, Reid dives into Digible’s first goal for 2023, which is a new EOS system. Further, David and Reid talk about how they have developed as a company over the years....
2023-02-0135 min
The Digible DudesEP126: The Importance of Brand loyalty in Real Estate with Phil MatsuhashiEverybody has brands they feel loyalty to. Brand loyalty is simply the dedication a customer feels about a specific product. Brands build loyalty and trust with their audience to purchase the product regardless of competitors or the price. This week's episode of The Digible Dudes podcast features Phil Matsuhashi, an entrepreneur, advisor, and consultant, to talk about brand loyalty. Throughout the conversation, we talk about brand loyalty in multifamily, consumer relationships, lifecycle stages, and personalization in consumer marketing.
We start the conversation with a quick look into Phil's career. Phil started his career in digital advertising and...
2023-01-2759 min
The Digible DudesEP125: Your Holiday Marketing StrategyThe holiday season is almost here. We are back with our last episode before the holiday season this year. In this week's episode, we are joined by Allysa Whitebird, Senior Account Manager, and Eliot Meade; Senior Paid Media Strategist at Digible, to talk about the 2022 holiday season. Throughout the conversation, we dive into changes with paid media initiatives, follow-ups, channels, geo-fencing, google business profiles, organic social, and more.
Starting the conversation, we dive into how paid media changes in the last two months of the year. Eliot shares how they are changing their paid media strategies in...
2022-10-3039 min
The Digible DudesSpecial Episode: Running Up That HillWe are back with a special episode in this week’s Digible Dudes podcast. David Staley, President and Co-Founder, Nicole Staley; Co-Founder Chief Experience Officer, and Reid Wicoff; CEO and Co-Founder at Digible are here to talk about David’s recent event when he ran for Guinness Book of World Records for running the fastest 100 miles on a treadmill. Throughout the episode, we dive into the experience David had, the psychological impacts, David’s interest in doing something extraordinary, getting back on track, and more.
Starting the conversation, David dives into his recent experience on his 100-mile run at...
2022-09-0133 min
The Digible DudesEP118: Spotify Advertising: What you Need to KnowPodcasting has been in growing substantially over the last decade and Spotify seems to be taking on this opportunity to grow as an advertising platform, using advertising for podcasting. In this week’s episode of Digible Dudes podcast, we aim to explore Spotify advertising and what you need to know with Kara Lee; Paid Media Strategist at Digible, and Grace Harrison; Account Manager at Digible. Throughout the episode, we dive into how Spotify advertising works, some of the unique features available in Spotify advertising, and why advertisers in the multi-family space should be looking at Spotify advertising.
St...
2022-08-251h 08
The Digible DudesEP116: Digible's 2022 Mid-Year UpdateIn this week of Digible Dudes, David and Reid chat about some major changes that have happened in the company, how they are adapting, some interesting books about building a company, along with an insight on what is on the horizon for Digible's growth and future.
Starting the conversation, David and Reid share how Digible focused on hitting profitability this year and interesting movements they had on the client’s side also.
David shares his attitude about Fiona Calls; saying that it plays a huge part in the company’s future. They dive into Digible's 30% grow...
2022-08-1145 min
The Digible DudesEP114:NAA TakeawaysA few weeks ago, Digible attended National Apartment Association, we’re taking a look at some of the key takeaways from the event. Joining us are Nate Brandt, Client Services Manager at Digible, and Aly Koehler, Sr. Account Manager at Digible, along with David Staley and Reid Wicoff. Throughout the episode, we dive into first impressions about the event, what had changed from the previous year, key takeaways, and hot takes.
[01:35] First-time Impressions – Both Nate and Aly were at NAA for the first time. They share their thoughts about NAA.
[08:27] Takeaways – We talk about how Digibl...
2022-07-2143 min
The Digible DudesEP111: Talk Social Media with Eddie & EricaThis week on the Digible Dudes podcast, we’re diving into some of the metrics, strategies, and trends in social media marketing for the multi-family housing industry. Joining us on the show are Eddie Fitzgerald, Social Media Analyst at Digible, and Erica Hanger, Senior Content Strategist at Digible.
[03:18] Organic Social – Eddie starts the conversation with a brief review of his work in organic social and the benefits of having a consistent social media presence.
[06:12] ROI – Means of measuring the impact of organic social and estimating return on investment.
[11:26] Engagement – Trends and ways residents engage w...
2022-06-2755 min
The Digible DudesEP109: Meet Chelsea: Digible's Website Product ManagerIn today's world, when consumers seek a product or service, they visit the company's website. Hence, it is essential for any business to have a cohesive and user-friendly website. Although the primary needs may vary depending on the type of business, the customer should always be left with a positive impression after landing on the website. Ultimately, having a well-designed website will help you stand out from the crowd.
This episode of the Digible Dudes podcast focuses on essential components of multifamily website design and development. Today we are joined by Chelsea Schonhaut, Website Product Manager at...
2022-06-081h 12
The Digible DudesEP108: Digible’s 20 Mile March to Single-Family RentalsAs a digital marketing and technology company that's adapting to the ever-changing market conditions, Digible is always on the lookout for opportunities for growth. One of the avenues we’re considering is the market segment of single-family rentals. In today’s episode of the Digible Dudes, Reid Wicoff and David Staley share their takes on Digible’s approach to single-family rentals. Throughout the episode, we cover several aspects of this process, including the recent trends in the market, what it takes to diversify into a new market segment, business goals, maintaining the momentum, and more.
[06:50] Focus – David and Reid...
2022-06-0157 min
The Digible DudesEP106: Forging Ahead: Digible's March to Becoming a Product CompanyWelcome back to the Digible Dudes podcast. This week, we have a conversation about one of the most important aspects of the future of Digible. As you know, we recently celebrated our 5 Year Anniversary. With that huge milestone, we’re at a transitional phase of the organization. In this episode, David Staley and Reid Wicoff share their thoughts on Digible’s approach to becoming a product company.
For the past five years, Digible has been operating as a predominantly services-based company. We start the conversation with what product companies are, how they differ from service-based companies, and what...
2022-05-1148 min
The Digible DudesEP105: Great by Choice and Other Lessons on LeadershipDigible recently celebrated its fifth birthday, and throughout this five-year journey, we’ve learned quite a lot about running a startup, building a fantastic work environment, innovation, thought-leadership, and more. We dedicated this episode to diving into some of the lessons we learned over the years. Joining today with the podcast are David Staley, president and co-founder of Digible, and Reid Wicoff, founding partner of Digible.
In any business venture, hard work can contribute to its success and growth. However, luck can contribute to defining the path of an organization as well. We start the conversation by ta...
2022-05-0553 min
The Digible DudesEP104: Digible's 5 Year AnniversaryWelcome back to the Digible Dudes podcast. This week on the show, we’re celebrating Digible’s 5th anniversary. This marks a precious milestone in the story of Digible. In today’s episode, we’re diving into some amazing moments and lessons learned from the five years, and what to expect in the next five years. Joining us today are the three co-founders of Digible, David Staley, Reid Wicoff, and Nicole Staley.
Digible’s story is full of memorable events. We start the conversation with some of the most entertaining memories of the company. Moving on to strategic...
2022-04-2639 min
The Digible DudesEP103: Fair Housing FAQs with Doug 'The Fair Housing Guy'The concept of Fair Housing is what brings consumers the right to choose housing free from unlawful discrimination. And marketers in the multifamily housing space must be in accordance with Fair Housing laws when planning their marketing strategies and on-site. We don't have to tell you that when it comes to Fair Housing violations, ignorance is not bliss. We dedicated this episode of the Digible Dudes podcast to uncovering some answers to frequently asked questions about Fair Housing regulations. Joining us today is Doug Chasick, aka That Fair Housing Guy™, Digible’s resident Fair Housing consultant.
Doug star...
2022-04-181h 11
The Digible DudesEP100: Digible’s New Work-From-Anywhere (WFA) PolicyNeedless to say, the way we work has been drastically transformed in the last couple of years. The widespread adoption of remote work and trends such as the great resignation has initiated a new era of working that enables everyone to thrive in their work environment -- wherever that is. At Digible, we always look for ways to improve our work environment and culture. That’s why we recently announced the new work from anywhere initiative. In today’s episode of the Digible Dudes, David Staley and Reid Wicoff dive into what inspired this move and the steps ahead to i...
2022-03-2135 min
The Digible DudesEP97: Digible’s Approach to Employee Retention, Salaries, and PromotionsCreating an environment where employees can do their work comfortably and can thrive in their professional lives is one of the best things a business can do for their staff, as well as the long-term growth and reputation of the company itself. That’s why Digible is dedicated to creating the best possible work environment and culture for the team. In Today’s episode, we have a conversation with Ryan Dorhout, Controller at Digible, who has been working on the strategic aspect of human resources for Digible in recent months. Throughout the episode, Ryan shares his thoughts on the way...
2022-03-011h 03
The Digible DudesEP96: Gen Z Renters: What Multifamily Marketers Need to KnowEvery generation has its own unique perspectives and behaviors that define how they interact with society. Since these unique traits also affect their purchase decisions, it’s crucial for businesses to keep in touch with new generations and consumer behavior. Generation Z has been entering the workforce in recent years and we’re already seeing trends in the market that reflect the unique traits of this generation. So we dedicated today’s episode of the Digible Dudes to diving deep into the preferences of Gen-Zers. Joining us today is Arden Murphy, an Account Coordinator at Digible, and Rose Finnigan, Paid M...
2022-02-221h 04
The Digible DudesEP94: One Step at a Time: Fiona Forward's Footprint in the Denver CommunityFiona Forward is an employee community volunteer and engagement initiative led by Digible. From its inception in 2018 and throughout its tenure, the program has contributed to improving the greater Denver community in numerous ways. In today’s episode, we’re having a conversation with Abby Glaessner, Senior Paid Media Strategist at Digible, who spearheads the Fiona Forward initiative. Throughout the episode, we dive into the idea, inspiration, and impact of Fiona Forward, and the future vision of Fiona Forward.
Abby shares her thoughts on the vision of Fiona Forward, the impact in the Denver community, and why it’s...
2022-02-0847 min
The Digible DudesEP93: A Complete Marketing Strategy for Ultra-Luxury ApartmentsThe market for ultra-luxury real estate has been growing at an accelerated pace. This market has a relatively smaller niche audience that needs to be approached differently from the traditional Class A property. We dedicated this episode of the Digible Dudes to exploring a complete marketing strategy for the ultra-luxury real estate market with an expert from Digible who has done extensive research on the ultra-luxury real estate market in the last few months. RayAnn Ortiz, Senior Account Manager at Digible, joins us to share her wisdom.
The first step in creating a strategy for a new...
2022-01-2659 minThe Digible DudesEP92: Digible's 2021 Recap and 2022 Road Ahead2021 was a year of tremendous growth and transformation for Digible. With the arrival of 2022, we dedicated this episode to talking about exciting things that happened in 2021, as well as what to expect from Digible in the year ahead. Joining the podcast today are the three founding members of Digible, David, Nicole, and Reid.
We start the conversation by reflecting on how we came back to the office in June 2021. Due to the pandemic, Digible transitioned to remote work in 2020 and since then has been implementing numerous processes to make the remote work as smooth as possible and...
2022-01-1244 min
The Digible DudesEP90: Digible's 2022 Predictions: What's in Store for the Multifamily Housing Industry2021 has been a year of tremendous growth for Digible and we’re getting ready for more in the coming year. In this episode of the Digible Dudes podcast, David & Reid talk about their predictions for the next year. Throughout the episode, we explore how the industry evolved compared to predictions for 2020, predictions for new technologies, the possibility of companies in the real estate industry going public, and some of the industry trends expected to continue gaining popularity.
We start the discussion with a comparison of predictions. David & Reid share what they predicted for the year 2020 and the pr...
2021-12-1342 min
The Digible DudesEP89: Single Family Rentals On the RiseToday on the podcast, we have the Digible Dudettes. Nicole Staley, Co-Founder & VP of Client Services at Digible, and Isobel Parish, Client Services Manager at Digible are here to share the key takeaways from a session on opportunities and risks in a single-family rental market they attended at OpTech. Throughout the episode, Nicole and Isobel cover the latest insights about single-family rentals, including new trends in the single-family space, challenging aspects of operating single-family rentals, and marketing strategies for adapting to new developments in the single-family rentals space.
[01:17] New Terms & Definitions – Nicole and Isobel share their thoughts on...
2021-11-2919 min
The Digible DudesEP86: Summit Recap Fair Housing Compliance in the Digital AgeHousing legislation was first introduced in order to battle the issues related to discrimination in the real estate industry. Since then, complying with fair housing regulations has been one of the most important concerns for people in the multifamily marketing industry. In today’s episode, we're giving a recap from our Digible Summit, where we talked extensively about how to maintain fair housing compliance in the age of digital advertising. Joining us today are David Lerchbacher, Digible’s Chief Data Officer, Doug Chasick, fair housing consultant, and Professor Scott Burris from Temple University.
We start the conversation with...
2021-10-141h 04The Digible DudesEP84: Digible Summit 2021 Sneak PeekThis year’s Digible Summit is just around the corner. In today’s episode, we share what multifamily marketers can expect at the virtual Digible Summit, session topics, and featured guest speakers. Joining us today are David Staley, Reid Wicoff, and Nicole Staley.
Fair housing has been one of the key topics in the real estate landscape throughout the year 2021. And it’ll be one of the key topics we focus on at the Digible summit as well. Starting today’s discussion, David dives into some of the sessions planned around fair housing and maintaining compliance with fair hou...
2021-09-1625 minThe Digible DudesEP83: Apartmentalize Conference | 2021 RecapApartmentalize, the annual conference from the National Apartment Association was held from August 30th - September 2nd. Although Digible wasn’t present at the conference as a vendor, David, Reid, and Nicole made sure to be there as attendees. Throughout this episode, we dive into the highlights of the conference, interesting solutions presented at the conference, and some of the key takeaways.
We start the conversation with how the general ambiance was at the event. David, Reid, and Nicole share their thoughts on their first impressions about the event and how the logistics were handled compared to pa...
2021-09-1036 minThe Digible DudesEP81: Case Study - Increase PPC Conversions 32% With a Multi-Platform Marketing ApproachWelcome back to the Digible Dudes podcast. This week, we’re back with some fascinating findings of another case study conducted at Digible. It’s a widely accepted concept that a multi-platform approach can significantly improve conversions and ROI. However, the Digible team wanted to get some solid numbers to measure this impact. So the team conducted a study using more than 500 properties. David Staley, Reid Wicoff, Adam Walters, and Nicole Staley are in the studio today to talk about how a multi-platform marketing approach can improve ROI in real estate marketing.
We start the conversation with what...
2021-07-2931 minThe Digible DudesEP80: Entrata Raises $507MEntrata has a long history in the property management industry. And it’s also been an inspiring company. David and Reid dive into the conversation by talking about their history and why Entrata is one of the companies they look up to. Although they’ve been under the radar for almost two decades, Entrata has been performing extremely well. We talk about the performance metrics of Entrata and how their performance data may have contributed to securing this huge investment.
After receiving this huge investment, Entrata will have great potential to grow bigger and push its boundaries. This...
2021-07-2239 minThe Digible DudesEP80: Entrata Raises $507MEntrata has been a long history in the property management industry. And it’s also been an inspiring company. David and Reit dive into the conversation by talking about their history and why Entrata is one of the companies they look up to. Although they’ve been under the radar for almost two decades, Entrata has been performing extremely well. We talk about the performance metrics of Entrata and how their performance data may have contributed to securing this huge investment.
After receiving this huge investment, Entrata will have great potential to grow bigger and push its boun...
2021-07-2238 minThe Digible DudesEP79: Digible's VisionWelcome back to the Dible Dudes podcast. This week, we have David, Reid, and Nicole, the three co-founders of Digible to dive deep into a conversation that every company should focus on at some point in the lifetime of the business; the vision. In this episode, we talk about what inspired the start of Digible, how the vision evolved over the years, the framework used to develop Digible’s vision, and some of the out-of-the-box strategies Digible uses to build a better work culture and make the world a better place.
Whether in life, or a business ve...
2021-07-1443 minThe Digible DudesEP77: Why Digible is Moving to a 4 Day Work WeekAt Digible, we always try to innovate and create a work culture in which the team can thrive and develop their careers, and lately, we have been receiving recognition for our efforts. Last month, the Denver Post named Digible as the #1 Top Workplace of 2021 in Colorado for Small Businesses. Among many other innovative steps we’re taking to improve the work culture at Digible, starting from July, Digible will be moving into a 4-day workweek. In today’s episode, David, Reid, and Nicole, the three founders, are talking about why Digible is moving to a 4-day workweek and how it’s...
2021-06-1742 minThe Digible DudesDigible Snack: 2019 vs. 2020 Search Trends & Can They Tell Us Anything About 2021?The paid media world and search engines are constantly evolving. The trends and patterns that existed in 2019 are quite different from the year 2020. At Digible, we utilize data-driven tactics to analyze how the performance of marketing strategies is going to be affected by numerous conditions in the markets. In today’s snack episode, we talk about how the search trends in 2019 and 2020 compare against each other and what they can tell us about the next year.
Joining us today are Adam Walters, Director of Paid Media, and Megan Haase, Digital Strategy Lead at Digible, along with our ho...
2021-05-3117 minThe Digible DudesDigible Snack: Google Discovery Ads - A More Cost-Effective Upper Funnel OptionOn Digible Snack episode, we’re always focused on informing you about new innovative ways to improve marketing efforts. In Today’s episode, we’re going to take a quick look at Google’s discovery ads. Discovery ads are a set of visually rich, mobile-first ads that appear in multiple Google feed environments on combine stunning visuals with sophisticated audience targeting features.
Adam dives into the conversation by talking about how discovery ads were introduced, the basic concept behind them, how they’re different from traditional ads. Megan joins the conversation sharing her take on how Gmail ads can be...
2021-05-2413 minThe Digible DudesEP74: Pynwheel's NEW Self Guided Tours - Jennifer Cyphers, Founder & CEOWe’re back with another fascinating episode of the DIgible Dudes Podcast. Our guest today is a pioneer in introducing new technologies to the multi-family industry. Jennifer Cyphers, Founder & CEO of Pynwheel, joins us today to talk about their new solution, Self Guided Tours. Throughout the episode, we dive into the story of Pynwheel, their innovative solutions, industry trends, and more.
We dive into the conversation with a retrospect of Jennifer’s career journey. Jennifer had plans to go to medical school at the beginning of her career. We talk about how her career shifted to a tota...
2021-05-201h 28The Digible DudesDigible Snack: Branded Search Campaigns - Why Should You Run Them?Branded search campaigns are a paid advertising tactics where a business can target search keywords that include or are related to relevant brand names. These ads are significantly less expensive compared to their branded counterparts, and running this type of ad gives several benefits to businesses. The Digible team has been experimenting with this tactic for some time, and on today’s snack episode, we talk all about branded search campaigns. Joining us today are two paid media specialists from Digible; Adam Walters, Director of Paid Media, and Megan Haase, Digital Strategy Lead at Digible.
We start th...
2021-05-1715 minThe Digible DudesEP73: Recap - AIM Reconnect 2021Last week, the Apartment Innovation and Marketing Conference, aka the AIM conference, held another virtual chapter, AIM RECONNECT. Representing DIgible, David and Reid conducted a round table session on fair housing. In today’s episode, David and Reid recap the highlights of the event, their favorite sessions, and what they learned throughout the virtual conference.
David & Reid dive into the discussion, talking about the background of the event, the way it was arranged, and some of the sessions. They dive into one of the key points they learned in the event, which is dealing with having to it...
2021-05-1347 minThe Digible DudesDigible Snack: Search Impression Share - How Impression Share Impacts Occupancy RatesPaid search platforms such as Google are introducing new and smarter features every year to help advertisers get more sophisticated control over their ad campaigns. In today’s Digible Snack episode, we talk about another metric that comes in handy for paid search campaigns; Search Impression Share. Joining us today are two paid media specialists from Digible; Adam Walters, Director of Paid Media, and Megan Haase, Digital Strategy Lead at Digible. Throughout the episode, we talk all about how search impression share works and what we can learn from it.
We dive into the conversation with a br...
2021-05-1012 minThe Digible DudesDigible Snack: RLSA Ads - A Case StudyWelcome back to another snack episode of the Digible Dudes podcast. Today we have two guests on the show; Megan Haase, Digital Strategy Lead at Digible Inc, and Adm Walters, Director of Paid Media at Digible Inc. Throughout the last few weeks, Megan and adam have been trying out a new ad strategy; remarketing lists for search ads, aka RLSA, which is a feature of Google ads that lets you customize your search ads campaign for previous visitors of your website, and customize your bids and ads to these visitors when they're searching on Google and their partner sites.
2021-05-0313 minThe Digible DudesEP71: BE 2.0 by Jim Collins - A Book That Has Greatly Influenced DigibleWelcome back to the Digible Dudes podcast. We are back again with another interesting episode of David and Reid dedicated to a most recent book they read, Beyond Entrepreneurship by James M. Collins. Stay tuned until the end of the episode, where David and Reid dive deep into how that book impacts them and how they are going to launch the parts of that book into the company.
Starting the conversation, David shares how he became aware of the author Jim Collins saying that he couldn’t keep down his book Beyond Entrepreneurship because he believed that th...
2021-04-2954 minThe Digible DudesEP70: White-labeling - What You Should Know & Talk to Your Vendors AboutWelcome back to the Digible Dudes podcast. We are here with another interesting episode dedicated to diving deep into a fascinating marketing concept: white-labeling. Throughout the episode, we talk about what white labeling is, the pros and cons of white labeling, common concerns of marketers regarding white labeling, what questions you should ask if you are interested in white labeling. Stay tuned until the end of the episode, where David and Reid dig deep into this concept.
Reid shares the cause of getting into white labeling after his conversation with Melissa Robins, a marketer. Beginning the conversation...
2021-04-2048 minThe Digible DudesEP69: Industry Partnerships and how Digible is Approaching ThemWelcome back to the Digible Dudes podcast. We are here with another interesting episode dedicated to industry partnerships. Stay tuned until the end of the episode where David and Reid talk about how Digible is going to approach them.
Entering the conversation, Reid shares his thoughts on SEMRush as a data provider to Fiona saying the whole process surprises him and then they discuss some statistics about SEMRush in the past and the present.
Next, Reid shares the reason for having partnerships in Digible, saying that they were not focused on partnerships in the past...
2021-03-2951 minThe Digible DudesDigible Snack: Messaging for Display Retargeting - A Case StudyToday we’re back with another Digible Snack episode. Adam Walters, the Director of Paid Media at Digible, and Megan Haase, a Digital Strategy Lead at Digible, join us today to talk about the findings of a case study they conducted on the messaging of retargeting ads.
We kick off the conversation by briefly revisiting what retargeting is, how it works, and how a retargeting ad should be different from a regular ad. In this case study, Megan & Adam monitored numerous parameters related to retargeting performance. We dive into how the retargeting ads increased website visits, improved CT...
2021-03-1009 minThe Digible DudesEP67: How Digible Engineers Brainstorm - The Walt Disney MethodHello and welcome to the Digible Dudes podcast. In today’s episode, David and Reid have two guest speakers, Victor Dozal, who is a Director Of Engineering at Digible, and Ricardo Roman, a Senior Software Engineer at Digible, Inc. Throughout today’s episode, Victor and Ricardo share their valuable thoughts about the philosophy we follow at Digible to brainstorm ideas that drive our innovative solutions. Here, the two guest speakers will share their experience and knowledge on ‘The Walt Disney Method.’
[13.09] Introduction on ‘How Digible Engineers Brainstorm.’- There is no right or wrong in brainstor...
2021-03-091h 12The Digible DudesEP67: How Digible Engineers Brainstorm - The Walt Disney MethodHello and welcome to the Digible Dudes podcast. In today’s episode, David and Reid have two guest speakers, Victor Dozal, who is a Director Of Engineering at Digible, and Ricardo Roman, a Senior Software Engineer at Digible, Inc. Throughout today’s episode, Victor and Ricardo share their valuable thoughts about the philosophy we follow at Digible to brainstorm ideas that drive our innovative solutions. Here, the two guest speakers will share their experience and knowledge on ‘The Walt Disney Method.’
In the first section, the guests do a small introduction on ‘How Digible Engineers Brainstorm’ and how the Soft...
2021-03-041h 27The Digible DudesEP64 - Things We Love - Escape Rooms, Coffee, Trapeze, & Goats!Today we have a very special episode on the Digible Dudes. So far, we’ve always been talking about all things related to marketing and business, but today we’re doing something a little bit different. Today we’re talking about things we love. And as opposed to having one guest, we have five guests joining us on the podcast to talk about things they love. Our guests today are Grace Harrison, Greta Wolking, Steve, Kayde Pierce, and Noah Leach. They’re all members of the Digible team, and throughout the episode, they talk about stuff they love and some awe...
2021-02-111h 39The Digible DudesDigible Snack: Dynamic Search Ads - is there a performance gain?Welcome to the Digible Dudes podcast. We’re back again with another Digible Snack episode with two special guests, Megan & Adam. Megan is the digital strategy lead for the paid media department, and Adam is the director of paid media at Digible. Over the last few months, our guests have been doing several case studies on numerous aspects of paid advertising, and in today’s episode, we talk about what dynamic ads are, how they work, what’s so unique about them, and more.
[01:38] Dynamic Ads – What dynamic ads are and how to utilize them in paid search c...
2021-02-0810 minThe Digible DudesDigible Snack: The Effectiveness of Using Neighborhood Keywords in your Paid Search CampaignsWe’re back with another Digible Snack episode where we have David, Megan, and Adam talking about how effective would it be to use neighborhood-related keywords in your paid search campaigns. Megan is the digital strategy lead for the paid media department and Adam is the director of paid media at Digible. Throughout this short episode, our guests share their wisdom on numerous things marketers need to know about using neighborhood-related keywords in their paid search campaigns.
[01:08] Case Studies – Reid and Nicole talk about the case studies they conducted and why they chose these topics.
[02:09] Keywo...
2021-02-0409 minThe Digible DudesEP63 - Digible Riffs - When should you launch a new product or service?Welcome back to the Digible Dudes podcast. Today we have a short episode where we dive into what you should know about when to launch a new product. In today’s episode, David and Reid pay their attention to a book, New York Times bestseller, “Zero To One’’ written by an American entrepreneur and investor, Peter Theil. In this book, the author dives into several concepts around products that we use in this episode to talk about launching a new product.
Stating the conversation, David shares details about the book, its author, and the key concepts that the auth...
2021-01-2725 minThe Digible DudesEP62 - RentPath Stays Solo & if Digible Built an ILSWe’re back with another exciting episode of the Digible Dudes podcast. In today’s episode, David and Reid are talking about their thoughts on the recent news around RentPath and what it would look like if Digible built an Internet Listing Service.
Starting the conversation, Reid shares his thoughts on how newly started administration may work on anti-trust policies and how they might be looking at the business practices of large tech companies. Moving on to the next topic, David and Reid share their thoughts on the deal for the acquisition of CoStar Group by RentPath and...
2021-01-211h 01The Digible DudesEP61 - Ode to 2020Welcome back to the Digible Dudes podcast. Today we have a bonus episode, where we review the key events of the former year 2020 and what we can learn from the experience of going through one of the most challenging years in the last few decades.
Starting the conversation, Reid reviews the key events that happened in the past year along with what the past year was like for Digible in terms of growth, performance, and expansion. Then David & Reid talks about the experience of going through 2020 and some of the memorable events of the year and how...
2021-01-1909 minThe Digible DudesEP56 - Digible 2020 - The Founders ReflectWe’re back with another episode of the Digible Dudes podcast. In today’s episode, we’ve got the three founders of Digible, David Staley, Reid Wicoff, and Nicole Staley, here to talk about the capturing moments of the year 2020 and how they influenced the business and the industry.
Starting the conversation, the three of them share their thoughts on the most significant memory in the 2020s: EOS, the Entrepreneurial Operating System, which had the greatest impact on the company, according to Reid. In the next part of the episode, they talk about the impacts of COVID on the...
2020-11-261h 06The Digible DudesEP54 - Digible Summit Mastermind- The Metrics That MatterWelcome back to the Digible Dudes podcast. In today’s episode, we have Jenny Haacker as our guest. Jenny is a paid media manager at Digible. Today they are talking about metrics that matter.
Starting the conversation, Jenny talks about the main takeaways about metrics from what Jenny and her team talked about in the Digible Summit. Then Jenny talks about some of the key metrics and how they apply to properties. She talks about how different people on the team weighed in about their respective aspects of marketing.
In the next part of the ep...
2020-11-1218 minThe Digible DudesEP52 - Digible Summit Mastermind - Marketing Tips & TricksWelcome back to the Digible Dudes podcast. We are back with another episode related to a mastermind session from the Digible Summit. Our guest today is RayAnn Ortiz. RayAnn is an account manager at Digible. Throughout the episode, we talk about RayAnn’s work on marketing and some valuable tips and tricks you can use in your marketing strategy.
Starting the conversation, RayAnn talks about her previous profession as a marketing influencer, and she shared her most significant success when she worked in Yoga International as a marketing influencer. RayAnn shared her thoughts on key takeaways of ma...
2020-10-2923 minThe Digible DudesEP51 - Digible Summit Panel - Perspectives on MarketingWelcome back to the Digital Dudes podcast. Today we’re sharing with you the value-packed discussion we had at the Digible Summit panel with three distinguished guests. Our guests share their wisdom and perspective on numerous aspects of marketing for the real estate industry. Today we’re joined with Joya Pavesi, SVP of Marketing and Strategy for RKW Residential, Darren Williams, President at Portico Property Management, and Chasten Fulbright, Principal at Blanton Turner. The three companies are third-party property management companies.
Getting into the conversation, our guests share their background stories and what their current ventures are at th...
2020-10-2254 minThe Digible DudesE44 - Should you and can you scale content for Apartments?Welcome back to the Digible Dudes Podcast. Today, we are talking on how to scale content for apartments. We start the episode by discussing why most individuals don’t do content marketing for apartments where Reid suggests the three main reasons as to why they do not.
Next, we talk about the quality vs. quantity of online and offline ad campaigns for apartments. We discuss what’s the better method in order to make renters more aware of apartments available for rent, whether social media pages or websites should be used. We go on to talk on the...
2020-07-2541 minThe Digible DudesE38 - Google Call Only Ads - Are they quality?In today’s episode of The Digible Dudes, David is joined by Adam Walters and Magan Haase. Adam is the director of paid media at Digible, and Megan is a paid media strategist at Digible. In this episode, we talk about calling adverts and the different options available.
They start by discussing the quality and efficiency of using call extension ads vs. on-site ads. Megan talks about her blog and two case studies conducted where they saw that a lot more quality traffic was coming from those on-site calls versus Google ad extensions.
In the ne...
2020-05-2815 minThe Digible DudesE36 - Making the Switch from Vacation Rentals to ApartmentsWelcome back to the Digible Dudes podcast. Today we have a special guest, Abby Glaessner, a paid media specialist at Digible. She joined Digible about eight months ago after working in the vacation rental industry for quite a while. There’s a lot of similarities between the vacation rental space and apartment marketing, along with some tiny little details that set them apart. So we decided to have Abby on the podcast talk about her transition from vacation rentals to apartment marketing and what she learned along the way.
Abby gets into the conversation by sharing the st...
2020-05-1348 minThe Digible DudesE33 - Digible Just Turned 3, We Talk About the JourneyA few days ago, Digible celebrated its 3rd anniversary we dedicated today’s episode to share the story of Digible with you. David, Reid, and Nicole are here today to share what the journey was like and how the company grew over the years. Digible was started as a small startup idea where Reid & David used to meet at a coffee shop before getting a dedicated office space. So stay tuned to hear the incredible story of how Digible grew into a successful business.
Diving into the stories from the early days, David shares how they were tr...
2020-04-161h 31
The Digible DudesE29 - 1 of 2: UpLift (BetterUp) Conference - Thriving in a White Water World of WorkFor Digible's first remote podcast, David and Nicole head out to Berkeley, CA for the UpLift Conference hosted by BetterUp. The conference focuses on EX (Employee Experience) and how to build a team that thrives in a "White Water World of Work".
BetterUp is a technology platform that Digible utilizes to provide Professional / Career coaching to the leadership team. Their tech evaluates the "whole person" for strengths and weaknesses. Then BetterUp's algorithm match-makes the individual to their ideal professional coach. This service has been a terrific tool for the team at Digible, and the UpLift conference ties toget...
2020-03-1928 minThe Digible DudesE25 - Introducing Digible's New Director of Organic Media & Marketing - Jennifer Labac!We at Digible are VERY excited to have Jennifer Labac join us as our new Director of Organic Media and Marketing. Jennifer has a storied background - from building websites for Microsoft in the early 2000's to most recently, acting as the Director of Digital Communications Strategy for Children's Hospital Colorado. In this episode, we grill Jennifer about her career to-date, her thoughts on micro-sites, her philosophy on content, and even the similarities between marketing health care and apartments.
2020-02-211h 15