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The Digiday PodcastGoogle’s antitrust ruling, Netflix’s latest earnings + Digiday Reporters on Tariff Ripple Effects on Market & AdvertisingOn the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the ripple effects of President Donald Trump's tariffs on the marketing and advertising industry (18:20). To make sense of all the tariff talk, they are joined by senior marketing editor Kristina Monllos and senior reporter Sam Bradley. Also on this episode, Peterson and McCoy discuss big tech’s antitrust trials, including the long-awaited ruling in Google’s ad tech antitrust battle with the Justice Department, OpenAI’s rumored X-like social media network and Netflix’s latest earnings.2025-04-221h 01
The Digiday PodcastAI-powered paywalls and the Trump Bump: A look inside the state of the publishing businessSara Jerde, managing editor at Digiday, joins this week's episode of the Digiday Podcast to talk about Apple's $1 billion streaming TV loss, Ben & Jerry's ousted CEO and of course, Perplexity's proposal to buy TikTok the countdown to the ban continues. Also on this episode, Digiday senior media reporter Sara Guaglione and senior entertainment media reporter Alexander Lee joined the Digiday Podcast to preview the hot topics likely to dominate discussions with publishers during the spring edition of the Digiday Publishing Summit (22:49).2025-03-2553 min
The Digiday Podcast2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’t escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.”Last year, several rocks were thrown in the water, ripple effects that’ll shake out in 2025 with everything from mergers and acquisitions, a la Omnicom’s proposed acquisition of IPG or BuzzFeed’s sale of First We Feast, to the...2024-12-3140 min
The Digiday Podcast2024 in review: From AI boom to election frenzy, Digiday editors look backHold on tight. The rollercoaster that was 2024 is finally coming to an end.Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers’ wallets. There was also the generative AI boom (or bauble, depending on who you ask). Of course, there was Google’s long kiss goodnight with third-party cookies, in which the tech giant decided to keep cookies after all but let users decide if they want to opt in or not. And who coul...2024-12-2422 min
The Digiday PodcastDigiday editors on Trump administration picks and the impact on the ad industrySince the U.S. presidential election was called, the advertising industry has been parsing through the tea leaves, trying to understand exactly what a Trump presidency means for business. That picture is starting to come into clearer focus as Trump continues to announce cabinet picks and assemble the incoming administration. For example, last week, Trump picked Robert F. Kennedy Jr., a vaccine skeptic who has called for pharmaceutical ads to be banned, to potentially be named Secretary of Health and Human Services.On this week’s episode of the Digiday Podcast, executive editor, video, audio, Tim Peterson an...2024-11-1955 min
The Digiday PodcastDigiday editors discuss how publishers are navigating Trump ripple effectsIt’s been roughly a week since Donald Trump was voted into his second presidential term and already, his return to the White House is expected to send ripple effects throughout the advertising world.Publishers are considering what a second Trump presidency looks like in regards to traffic spikes and subscription revenue, otherwise known as the Trump Bump. The brand safety playbook regarding where an advertiser shows up in media may soon need to be reconsidered as more brands look to avoid backlash in the so-called culture wars.All said, it won’t be until Janu...2024-11-1237 min
The Digiday PodcastHow Babylist's chief growth officer Lee Anne Grant navigates the AI roadmapMarketers’ attention to the industry’s latest shiny object, generative AI, has yet to shift out of focus. Some agencies have moved to ink enterprise-level deals with major AI players, like OpenAI, Runway and soon, Perplexity. As these AI-powered tools continue to flood the marketplace, agencies and brands alike say they’re creating auditing policies to ensure data security, stability and fairness. It’s a similar story at Babylist, a baby registry company, according to Lee Anne Grant, chief growth officer of Babylist.“Even before AI, when we tried to build things in-house, our founder and CEO would alwa...2024-09-1049 min
The Digiday PodcastAmid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a 'very strong second half'Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries.Last week, 22 staffers were laid off from Time — which is owned by Salesforce founder and CEO Marc Benioff and his wife and philanthropist Lynne Benioff — as part of a larger reduction of operational costs amid ad revenue declines. Cuts were made to the editorial, sales, marketing, technology and TIME Studios teams, according to a memo from CEO Jessica Sibley sent to Time staffers last week that was shared with Digiday. And more cost cutting measures are coming down the pike, including limiting contra...2024-08-2759 min
The Digiday PodcastHow Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms.Last year, the company was reported to have lost its way with the streaming community, which could be seen as its most valuable asset. At the same time, culture is changing, becoming more fragmented in a way where fewer monocultural moments exist. All said, it’s harder than...2024-08-061h 10
The Digiday PodcastGoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businessesGoDaddy has been known for its irreverent and racy spots with models — perhaps, most notably, its Super Bowl ads featuring former professional race car driver and model, Danica Patrick, back in 2010. It could be fair to say the web hosting and domain registration company knew how to make waves in the sports marketing space.But the company has sat out the Big Game for the last few years. It’s also moved away from its cheeky, sports-related spots to focus on small businesses and entrepreneurs, said GoDaddy CMO Fara Howard.“I could answer this question in a l...2024-07-2357 min
The Digiday PodcastDigiday Podcast at Cannes: Inside Instacart's plans to make every surface shoppable with CMO Laura JonesInstacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. Notably, there’s been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks.“This last year has been about moving off-platform. So now, we’re making our data available on an aggregated, anonymized basis to other media platforms,” said Instacart CMO Laura Jones.As things begin to close down today, Jones joins this e...2024-06-2128 min
The Digiday PodcastDigiday Podcast at Cannes: What Spotify's push into video could mean for its ad businessWe’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast. The audio streaming platform has spread its wings a bit, taking a swing at visual content, like music videos and lyrics to follow along with music content. In expanding its content offerings, it has also expanded its opportunity to take in more ad dollars. Keeping pace with the AI boom, Spotify recently announced the launch of its first AI ad format, where marketers can leverage AI...2024-06-2022 min
The Digiday PodcastDigiday Podcast at Cannes: How Uber Ads is tackling programmatic challenges and AI innovationsWe’re on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for this episode of the Digiday at Cannes podcast.This is Uber Ads second year in business and simultaneously, second year at Cannes. Just a few days ago, the company announced that it was expanding its programmatic ad business to include partnerships with demand-side platforms like The Trade Desk, Yahoo's DSP and Google’s Display & Video 360. As of late, programmatic has had a rough go with shrinking ad budgets, uproar around made-for-advertising sites and more.As Uber...2024-06-1923 min
The Digiday PodcastDigiday Podcast at Cannes: Why Dow Jones CMO Sherry Weiss is focused on AIOn day one of the Cannes Lions International Festival of Creativity, the Digiday Podcast is joined by Dow Jones CMO Sherry Weiss live from the Wall Street Journal’s new location — WSJ has relocated from on the pier to its new location next to the famous Carlton Hotel.Thus far, it's been the usual wheeling and dealing of Cannes Lions with dinner parties and happy hours. Much of the conversation at Cannes has been dominated by the topic of artificial intelligence, a focal point for Weiss. On the ground here at Cannes, Weiss said she's looking to chat...2024-06-1832 min
The Digiday PodcastDigiday Podcast at Cannes: Why Hilton CMO Mark Weinstein says the 'hot air' AI hype cycle isn't over yetBonjour from day one of the annual Cannes Lions International Festival of Creativity and the kick-off of the Digiday Cannes podcast. Ahead of this year’s rosé-induced festivities, Hilton CMO Mark Weinstein, a Cannes Lions veteran attendee, joins us for the first episode of Digiday’s week-long podcast series.Last year’s generative artificial intelligence hype cycle hasn’t quite fizzled out yet It's expected not only to show up this year, says Weinstein, but drown out other conversations. No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it’s yet...2024-06-1744 min
The Digiday PodcastHow Nuuly plans to retain customer subscriptions, data after its first growth spurt In the era of so-called subscription fatigue, subscription clothing rental service Nuuly has managed to not only increase its number of subscribers, but also turn a profit while its competitors are scrambling for profitability.Nuuly, which is owned by Urban Outfitters, hit its first growth spurt in Q3 of last year. Nuuly's net sales came in about $65.5 million last October, up from $35.2 million in that same quarter the year prior, marking a nearly 86% increase, according to the company's earnings report. The clothing rental company also amassed nearly 200,000 subscribers as of last December, according to a spokesperson.O...2024-04-3034 min
The Modern Retail PodcastDigiday Media Presents: The Return Season ThreeDigiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management.Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more.Th...2024-04-2103 min
The Glossy PodcastDigiday Media Presents: The Return Season ThreeDigiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management.Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more.Th...2024-04-2103 min
Rooibos cosmeticsDigiday Media Presents: The Return Season ThreeDigiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management. Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more. This time, we’re hearing from...2024-04-2103 min
The Glossy Beauty PodcastDigiday Media Presents: The Return Season ThreeDigiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management.Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more.Th...2024-04-2103 min
The Digiday PodcastDigiday Media Presents: The Return Season ThreeDigiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management.Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more.Th...2024-04-2103 min
Is This The Metaverse?Digiday Media Presents: The Return Season ThreeDigiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management.Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more.Th...2024-04-2103 min
The Digiday PodcastHow Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pieThe creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online.In fact, agency clients and brands invested more in influencer marketing in 2023 than they did in 2022, according to Digiday+ research. In Q1 of 2022, 69% of agency professionals said their clients spent at least a very small portion of their marketing budgets on influencers. By Q1 of 2023, that figure jumped to 76%. Goldman Sachs predicts that the creator economy could approach half of a trillion dollars by 2027.As more money flows int...2024-04-0935 min
The ReturnIntroducing The Return Season ThreeWorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management.Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more.This time, we...2024-04-0903 min
The Digiday PodcastInside Olipop's growth strategy with Chad Wilson, head of marketingPrebiotic soda brand Olipop is in growth mode, coming off $200 million in annual sales and its first national campaign with pop star Camila Cabello last year.A lot of the six-year-old brand’s initial popularity tracks back to TikTok. However, the last year has been transformational for Olipop, positioning itself as a true competitor to the likes of legacy brands like Pepsi or Coca Cola.“We’re such a different company today than we were 12 months ago largely because of that growth,” said Chad Wilson, head of marketing for Olipop, on a recent episode of the Digi...2024-04-0234 min
The Digiday PodcastHow Janice Min is selling entertainment advertisers on The AnklerEarlier this year, Janice Min, CEO of The Ankler, said that she’s expecting to hit $10 million in annual revenue in 2025. During a podcast recording with Digiday, Min revised that statement to say, “We have a shot of getting to that number this year.”To do that, Min’s team is taking a three-pronged, straightforward approach: Make good content to attract audiences, quality audiences that are attractive to advertisers, and combine those things in-person through events.“I wish we had some AI-generated something that was going to be the thing that rains down millions of dollars on...2024-03-2650 min
The Digiday Podcast'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tacticsFor the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party cookie amid an increasingly fragmented media landscape. Meaning, targeting and measurement are getting harder to do. However, it’s something Liz Mella, director of marketing for Farmer’s Fridge, has been tasked with working through as the food vending company is without an e-commerce point of sale.With more than 1,000 locations nationwide in airports, hospitals, office buildings, universities and more, Mella said Farmer’s Fridge's business model has required non-traditional marketing strategies. “We are looking into doing thin...2024-03-1232 min
The Digiday PodcastHow Zola CMO Victoria Vaynberg has introduced a new brand to expand its audienceZola isn’t just a website for weddings anymore. Late last year, the e-commerce company went from a one-stop destination for all things wedding to include a new baby registry service, Zola Baby. Typically, a new service comes with renewed customer acquisition efforts. But this latest endeavor has revolved around word-of-mouth as opposed to shelling out ad dollars to find new shoppers, according to Zola CMO Victoria Vaynberg.The company has experimented with out-of-home advertising in the past and currently has an active TikTok presence to help boost brand awareness. On this episode of the Digiday Podcast, we...2024-03-0546 min
The Digiday PodcastMy Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketingWhile the recent advertising slowdown has also impacted the amount of money allocated to marketing to media companies created for non-white audiences, Parker Morse, CEO and founder of My Code said that it hasn’t stopped marketers from realizing the value in reaching multicultural audiences.In fact, while the industry standard is 5% of advertiser budgets earmarked for multicultural marketing, that figure has turned into a floor, not a ceiling, over the past few years, he said, adding that the expectation is that 2024 will see a return to growth in this sector.On the latest episode of...2024-02-2745 min
The Digiday PodcastHow Group Black’s Kerel Cooper is trying to solve programmatic’s bias problem at the industry levelFollowing an on-stage conversation at the Digiday Programmatic Marketing Summit in December, Kerel Cooper, president of advertising at Group Black, joined Digiday once again on the latest episode of the Digiday Podcast to dive further into his continued efforts to shed light on the legacy programmatic media buying practices that often disadvantage Black-owned media companies.Working with ad verification firm Double Verify, Group Black pulled together research that illustrates just how much ad inventory on Black-owned media companies is cut from media budgets when rudimentary tools like keyword blocklists and domain-level categorization are implemented in media buys.2024-02-2048 min
The Digiday PodcastMagic Spoon co-founder Gabi Lewis talks cereal brand's expanded retail footprint and marketing strategyMagic Spoon, the cereal company that launched entirely online back in 2019, has since expanded its footprint to more than 16,000 national retailers to meet shoppers where they are, whether that’s online or in-store.Historically, the cereal company built its millennial and Gen Z following via short-form social media videos, podcasts alongside other direct-to-consumer brands. But as its retail footprint expands, so does its ad strategy, to include things like in-store aisle displays. On this episode of the Digiday Podcast, we caught up with Gabi Lewis, co-founder at Magic Spoon, to talk about the brand’s expanded retail foot...2024-02-1342 min
The Digiday PodcastPepsiCo Beverages on testing and learning its strategy in a fragmented media landscapeLast year, PepsiCo Beverages was taking a test-and-learn approach to a fragmented video landscape. This year, with more ad-supported streaming platforms, most recently including Amazon Prime, the continued creator economy boom and more, there are more places than ever to advertise.That fact is one of the things that keeps Katie Haniffy, senior director of media strategy and investment for PepsiCo Beverages, up at night, she said.“The process has changed,” Haniffy said on the most recent episode of the Digiday Podcast. “Really, there’s probably three things that are going, ultimately, to impact our process...2024-02-0641 min
The Digiday PodcastHow British GQ's Adam Baidawi reimagined the legacy men's luxury publication for a modern, global audienceAdam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity.Not only was Condé Nast reimagining its editorial and business strategy to be internationally structured, but the very idea of men’s fashion and luxury was evolving from a singular ideal image to embracing individuality. Baidawi, who had been a lifelong fan of the title, was also serving as the deputy global editorial director of GQ, and helped lead the refresh...2024-01-301h 00
The Digiday PodcastHow social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithmsDigital media companies have to be willing to change with the times if they want to make 2024 a growth year.For Gallery Media Group, publisher of PureWow and ONE37pm as well as over 70 social media-first brands like @Recipes and @Cocktails, this means testing out new social offerings like TikTok Shop, creating social campaigns for clients that will still work despite rapidly changing algorithms and modifying its experiential business to improve the ROI for sponsors.On the latest episode of the Digiday Podcast, GMG’s CRO Chris Anthony shares how the new ad products and ev...2024-01-2351 min
The Digiday PodcastXerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are many changes facing the marketing and advertising industry this year.It’s a lot for any marketer to keep up with, let alone the chief marketing officer at a 117-year-old legacy company like Xerox, an office equipment brand. But it’s exactly what CMO Deena LaMarque Piquion has on her to-do list this year, in addition to boosting brand awareness with the next generation of employees and entrepreneurs.“My personal resolution in regard to marketing is to incorporate more AI and pers...2024-01-1631 min
The Digiday Podcast‘More volatile now’: Digiday editors share top takeaways from 2023This year was another one for the advertising and media history books, but not for the ways that marketers and media execs hoped for at the start of 2023.Brands’ advertising budgets never quite found their footing and the competition for ad revenue only got steeper. On top of that, the platforms are no longer reliable places to drive traffic or revenue but competing with their scale is a losing game. Plus generative AI is quickly finding its way into virtually every facet of the industry — for worse or better.In this final episode of the year...2023-12-2657 min
The Digiday PodcastDigiday’s History of Ad Tech: Episode 4 with Ana MilicevicThe final episode of Digiday’s History of ad tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights.In this episode, she discusses how the blurred lines between data management platforms, customer data platforms, and now, data clean rooms have only served to confuse matters.Now that legislation such as GDPR and CPRA have come into force, privacy is a top-line matter. Digiday’s History of Ad Tech charts its development.In this episode, she disc...2023-12-2245 min
The Digiday PodcastDigiday’s History of Ad Tech: Episode 3 with Joanna O'ConnellJoanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of three decades as an industry analyst, and marketer, among other roles. O’Connell is now evp of innovation at R3.In this episode of Digiday’s Oral History of Ad Tech, she speaks with Seb Joseph about her role in helping to build one of the media industry’s first agency trading desks at Publicis Groupe during her role at Razorfish in the mid-to-late 2000s.In this discussion, she covers
The desire to illumina...2023-12-1840 min
The Digiday PodcastDigiday’s History of Ad Tech: Episode 2 with Ari PaparoThere are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo.The serial entrepreneur and ‘first influencer of ad tech’ – sorry @AdtechGod – now helps to demystify and humanize the often dry milieu of digital media PR in his missives over at Marketecture.This week, he speaks with Digiday reporter Ronan Shields in the second installment of Digiday’s Oral History Of Ad Tech in a conversation that focuses on the state of the industry during the opening decade of the 21st Century. His...2023-12-1145 min
The Digiday PodcastDigiday’s History of Ad Tech: Episode 1 with Brian O’KelleyOne of the Godfathers of ad tech on creating an industry, competing with Big Tech, and exactly why he didn’t join AT&T, plus much moreFew would argue Brian O’Kelley’s right to claim the title of being one of the Godfathers of ad tech, for what is still one of the nascent spaces of the media industry, his tenure in the sector dates back three decades.During this time, O’Kelley has helped build two of the most notable independent ad tech companies that later sold to the biggest names in telecoms...2023-12-041h 01
The Modern Retail PodcastIntroducing The Return Season TwoDigiday Media and WorkLife is proud to present season two of The Return, a podcast about what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world.In season one, The Return followed an Atlanta-based advertising agency as the company returned to the office after a two-year pandemic hiatus. There were clear challenges among this population of workers who knew what a “normal” office used to look like. But what about a generation that is entering the workforce post-pandemic and has nothing to compare it to? That’s what we uncov...2023-10-1502 minThe Digiday PodcastIntroducing The Return Season TwoDigiday Media and WorkLife is proud to present season two of The Return, a podcast about what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world.In season one, The Return followed an Atlanta-based advertising agency as the company returned to the office after a two-year pandemic hiatus. There were clear challenges among this population of workers who knew what a “normal” office used to look like. But what about a generation that is entering the workforce post-pandemic and has nothing to compare it to? That’s what we uncov...2023-10-1502 min
The Digiday PodcastThe Digiday Podcast welcomes Kimeko McCoy as its new co-hostThe autumn season is ushering in some change to the Digiday Podcast.As of this week, Digiday’s senior media editor Tim Peterson will step down from his role as co-host of the podcast after nearly three years at the helm. Kimeko McCoy, Digiday’s senior marketing reporter, will succeed Peterson and serve as the new co-host of the Digiday Podcast alongside media editor Kayleigh Barber.With this change comes an expansion of coverage within the podcast. McCoy brings her expertise around how leading marketers and brands approach everything from social media platforms and influencer mark...2023-10-0351 min
The ReturnIntroducing The Return Season TwoWorkLife is proud to present season two of The Return, a podcast about what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world.In season one, The Return followed an Atlanta-based advertising agency as the company returned to the office after a two-year pandemic hiatus. There were clear challenges among this population of workers who knew what a “normal” office used to look like. But what about a generation that is entering the workforce post-pandemic and has nothing to compare it to? That’s what we uncover across eight ep...2023-10-0202 minThe Digiday PodcastThe Independent’s Blair Tapper & Thomson Reuters’ Josef Najm are trying to break down advertisers’ news blocksAdvertisers’ aversion to the news seems to be a neverending issue for news publishers. Tales of advertisers’ overly broad keyword blocks continue to pop up, as they did during a live recording of the Digiday Podcast at the September 2023 Digiday Publishing Summit.“Another one we just saw was around the U.S. Open, actually, when Coco [Gauff] won and we had advertisers blocking [articles containing the word] ‘shot.’ But it’s a tennis shot, not a bullet shot,” said Blair Tapper svp for the U.S. at The Independent.Joining Tapper on stage was Josef Najm, director...2023-09-2635 min
The Digiday PodcastDigiday editors discuss the top trends from summer 2023It was the summer of acronyms based on the major trends that Digiday reported on over the past four months:MFAs (made-for-advertising sites) became a pain point in programmatic advertising circles.Publishers and marketers started experimenting with generative AI technology and debating over its uses.The SAG-AFTRA (actors’ union) and WGA (writers’ union) went on strike.Many publishers started prioritizing ARPU (average revenue per user) in their subscription businesses.Altogether, those letters spelled a busy summer for publishers and marketers alike. On the latest episode of the Digiday Podcast, edit...2023-08-2936 min
The Digiday PodcastWhat’s going on with the media and advertising industries at 2023’s midway pointIf you’re feeling a little punch-drunk by all the economic downturn talk through the first six months of 2023 (and really, through the last six-plus months of 2022), you’re not alone. Digiday editors and Digiday Podcast co-hosts Kayleigh Barber and Tim Peterson are feeling it too.At the year’s midway mark, the pair compare notes on the state of the media and advertising industries. The discussion ranges from the decline in ad spending to the rise of generative AI, with the duo delving into how the ad sales cycle has changed and to what extent those change...2023-07-0442 min
The Digiday PodcastFrom Cannes: Why emissions need to be taken seriously today, not tomorrowThe final episode of the Digiday podcast at Cannes centered around a topic which everyone on the planet — but especially the digital marketing ecosystem — should be thinking and doing something on: sustainability and carbon emissions reduction.Recording once again from Spotify's podcast studio along the beach of the Croisette, Anne Coghlan, co-founder and COO of Scope3, explained not only all three "scopes" of emissions that companies must assess (and most have a handle on scopes 1 and 2), but outlined some steps that can be taken to reduce their scope 3 emissions. And those publishers that do not make serious atte...2023-06-2319 min
The Digiday PodcastFrom Cannes: Analyzing the ad-tech firms along Yacht Row with Tom TriscariOn a blustery day at Cannes Lions (which prevented us from recording outside), I walked along Yacht Row, well known for the plethora of ad-tech and mar-tech firms that rent the floating party boats moored in Jetée Albert Edouard just astride the Palais des Festivals. I was accompanied by Tom Triscari, an independent analyst who covers the programmatic and ad-tech scene -- and was once worked in the industry.Together we chose several companies for Triscari to assess in terms of potential and challenges, including IAS, DoubleVerify, Magnite, OpenX, Criteo, Cognitiv and Experian -- but the c...2023-06-2233 min
The Digiday PodcastFrom Cannes: How to deal with the reaction to 'woke' cultureDay two of the Digiday podcast at Cannes Lions, and our guests were Jean Freeman, CEO and principal of L.A.-based Zambezi agency, accompanied by Grace Teng, who runs Scale by Zambezi, the agency's media unit.In an era where rebundling is back on the table, creative shop Zambezi was a bit ahead of the curve by launching Scale by Zambezi back in 2018, and both Freeman and Teng shared their thoughts on how media innovation has made the creative stronger and more engaging, while creative inspired media to try new activations using data and analytics.2023-06-2016 min
The Digiday PodcastHow Leaf Group is selling advertisers on larger event sponsorshipsAdvertising has been a tumultuous business for some time now, but the one section of that market that’s been holding its own for publishers is events.Part of the reason for that is that brands themselves are realizing that they need to differentiate themselves with consumers, which — according to Lindsey Abramo, the recently appointed CRO of Leaf Group, who was a guest of a live taping of the Digiday Podcast during the Digiday Publishing Summit in Vail, Colorado last month — has opened up an opportunity for Leaf Group to sell it’s existing event franchises to sponsors...2023-04-0452 min
The Digiday PodcastDigiday editors expect AI, programmatic and privacy to be top trends at the Digiday Publishing SummitAt the end of this month, publishing executives from around the country with gather together in Vail, Colo., for the three-day Digiday Publishing Summit to discuss the various challenges facing the media industry, including how the economic downturn has affected advertising revenue, how the launch of new artificial intelligence technology is impacting content production and how more privacy laws mean it's time to buckle down on first-party data practices. During those three days, publishers will also be learning from each other about different strategies to navigate this tumultuous time.In this week's episode of the Digiday Podcast...2023-03-1436 min
The Digiday PodcastDigiday's top media trends to watch in 2023The media industry is heading into 2023 faced with a lot of uncertainty, thanks to a less than stellar 2022. But based on the conversations Digiday Podcast co-hosts Tim Peterson and Kayleigh Barber have had with media executives and brand-side leaders, the murky waters could be tricky to cross without taking on collateral damage. Hear from the editors on Digiday's media beat about the top trends they'll be following in the new year.2023-01-0343 min
The Digiday Podcast'The shine has definitely come off': Digiday's top takeaways from 2022This year ended up looking quite different from what was predicted by Digiday’s editors at the beginning of 2022, but it made for a fascinating saga to follow.In this final episode of the year of the Digiday Podcast, hear from some of our reporters and editors on the media and media buying beats chat about their top takeaways and trends from 2022, ranging from the struggling advertising market to the ongoing battle between publishers and platforms.2022-12-271h 12
The Digiday PodcastWhy Semafor's CRO Rachel Oppenheim is putting clients first while building an entirely ad-based revenue modelSemafor launched on Oct. 18 with a business model that’s entirely reliant on direct-sold advertising and event sponsorship revenue – a risky business in some eyes during the current economic climate.But the company’s founding CRO Rachel Oppenheim is confident that her team’s client-centric approach, which prioritizes “innovative” branded content and running ads against “experimental” editorial products, will be the wind in Semafor’s sails, she said on the latest episode of the Digiday Podcast.Not only that, but focusing on the pockets of advertisers’ budgets that are directed to corporate reputation building will help insulate the comp...2022-11-0155 min
The Digiday PodcastWhy Hearst is building a commerce marketplacePublishers’ commerce businesses can take many forms nowadays, from earning small commissions with in-article affiliate links to creating an entire direct-to-consumer (DTC) product line that turns a publisher into a retailer.But given commerce revenue is down this year for some media companies and the economic slowdown has put restraints on shoppers’ wallets, publishers may need to rethink their commerce strategies.Take Hearst which is in the process of launching a new marketplace in the fourth quarter. The marketplace is meant to be the new hub for the company’s DTC products and licensed products, but it...2022-09-2750 min
The Digiday PodcastThe season of change: Digiday's editors recap summer 2022's top trends in mediaThe summer can be a slow period for many companies, however the economic downturn, supply chain issues, rising inflation rates and world events like the Russian invasion of Ukraine didn’t take time off when the rest of us did. Now heading into the fall, a lot of media execs are trying to strategize for a business environment that doesn’t reflect how it used to look even six months ago.At Digiday, we spent the summer following these subtle – and not so subtle – changes to the industries we cover and narrowed down key trends that either emerged...2022-09-1333 min
The Digiday Podcast'It takes ingenuity to survive': How The Daily Beast's Mia Libby is bracing for an economic slowdownThe job description for a chief revenue officer at a media company doesn’t resemble what it used to a decade ago.“There was a time where the lion's share of my job was just going out on sales calls,” said Mia Libby, revenue chief of The Daily Beast, who’s held that position for nearly five years. That was back when she considered the CRO title as more of the head of ad sales given the fact that advertising was the primary source of revenue for the company.Now, about half of her time is spent...2022-08-0245 minThe Digiday PodcastIntroducing The ReturnDigiday is proud to present The Return, a podcast about what the return to the office can look like as corporate America adapts to the new, not quite post-pandemic normal. The Return follows the staff at one Atlanta-based advertising agency through Covid outbreaks, as well as the highs and lows of transitioning to hybrid work after two years of pandemic lockdown and working remotely. While the future of work is still under construction, employees across the country are forging their own paths to determine what that future looks like amidst parenthood, corporate mandates, long commutes and an ever-looming pandemic...2022-07-1202 minThe Modern Retail PodcastIntroducing The ReturnDigiday Media is proud to present The Return, a podcast about what the return to the office can look like as corporate America adapts to the new, not quite post-pandemic normal. The Return follows the staff at one Atlanta-based advertising agency through Covid outbreaks, as well as the highs and lows of transitioning to hybrid work after two years of pandemic lockdown and working remotely. While the future of work is still under construction, employees across the country are forging their own paths to determine what that future looks like amidst parenthood, corporate mandates, long commutes and an ever-looming...2022-07-1202 min
The Digiday PodcastHow Twitch streamer Blizzb3ar quit his job to become a full-time creatorThe idea of an “overnight sensation” is often sensationalized when it comes to individual video creators. To accrue a sizable enough audience to become a full-time creator can require years of consistently posting videos and cultivating a community around them. But, thanks to adhering to a disciplined streaming schedule, Twitch streamer Blizzb3ar became a full-time creator in less than a year.During the pandemic, Blizzb3ar started more seriously live-streaming on the Amazon-owned video platform while working a day job for military contractor British Aerospace Engineering Systems. He gained a following thanks to his niche as a se...2022-04-2642 min
The Digiday PodcastHow YouTube stars Colin and Samir went from nearly quitting to creating their own media companyCreator duo Colin Rosenblum and Samir Chaudry have a YouTube channel with more than 700,000 subscribers. But a little more than two years ago, they came close to calling it quits.“I have our 2019 [profit and loss record], and we were $18,000 in the hole,” said Chaudry in the latest Digiday Podcast episode. While the pair was producing videos for their YouTube channel “Colin and Samir,” their primary source of income was elsewhere. “We were doing freelance production projects, getting paid very little to do them, and that’s what was funding the channel,” he said.Then, in early 2020...2022-04-1248 min
The Digiday PodcastHow Refinery29’s Simone Oliver is complementing content with commerceAs a publication specializing in fashion and beauty, Vice Media Group’s Refinery29 has its origins in commingling content and commerce. Now the outlet is looking to extend its expertise to live shoppable video.“We’re going to start live testing [live shoppable video] in the spring. We’re considering YouTube as a our starting place, and we’re probably going to start with beauty because it’s a strong category for us,” said Refinery29 global editor-in-chief Simone Oliver in the latest episode of the Digiday Podcast, which was recorded in front of a live audience at the Digiday Pu...2022-04-0534 min
The Digiday PodcastIn depth: How Digiday reporters are mapping the metaverseTo many, the metaverse might feel like an obscure, perhaps mysterious, part of the internet that’s exclusive to gamers, NFT collectors and over zealous tech CEOs. However, as the metaverse develops, the truth is that it has the potential to reshape the entirety of the online world in ways a lot of people don’t expect. The metaverse could be the solution to universal ID, a way to better connect scattered workforces and provide a new e-commerce strategy for brands and retailers looking to reach younger consumers.“Really the most important thing when people say the...2022-01-1123 min
The Digiday PodcastOpportunity waits for publishers and marketers as cookie apocalypse looms: Digiday's top trends for 2022This year was not a quiet one for the industries that Digiday covers and the reporters who have had their ears close to the ground joined the Digiday Podcast to talk about the challenges and trends that they’ve been covering on their beats as well as what we’ll continue to closely watch in 2022, including cookie apocalypse preparedness, mitigating platforms’ influence on media buying, and how the return to office is an ever looming presence.2021-12-281h 09
Coffee with a JournalistKayleigh Barber, DigidayOur guest on today’s show is Kayleigh Barber, media editor for Digiday. Kayleigh covers revenue diversification within the digital media industry, including e-commerce, licensing, virtual events and membership. Some other areas of focus for her include blockchain, crypto and the metaverse, the future of work, diversity and inclusion, and other large industry trends. She is the co-host of the Digiday Podcast. She is a host and moderator for Digiday and other industry events, including the Digiday Publishing Summit, and she works on editorial projects ranging from topical guides to podcasting. During the episode, Kayleigh sh...2021-12-0732 min
Coffee with a JournalistKayleigh Barber, DigidayOur guest on today’s show is Kayleigh Barber, media editor for Digiday. Kayleigh covers revenue diversification within the digital media industry, including e-commerce, licensing, virtual events and membership. Some other areas of focus for her include blockchain, crypto and the metaverse, the future of work, diversity and inclusion, and other large industry trends. She is the co-host of the Digiday Podcast. She is a host and moderator for Digiday and other industry events, including the Digiday Publishing Summit, and she works on editorial projects ranging from topical guides to podcasting. During the episode, Kayleigh shares more about her preference fo...2021-12-0732 min
The Digiday PodcastHuffPost’s Danielle Belton sees the editor-in-chief role as being ‘newsroom therapist’When Danielle Belton started as HuffPost’s editor-in-chief in April, she stepped into a newsroom that had spent a year in tumult. In addition to the trials of covering and living through the pandemic, the news outlet’s staff had gone through a sale from Verizon Media to BuzzFeed that eventually led to 70 HuffPost employees being laid off. And all the while, the newsroom had been without a leader.“They went so long without an editor-in-chief. The fact that there was going to be one put into place and that they were going to have their own leader...2021-10-0540 min
The Digiday Podcast‘A perfect time for someone like me to be in this role’: Maria Reeve is breaking barriers at the Houston ChronicleMaria Reeve didn’t set out to become the first person of color to oversee the newsroom of a major metropolis’s flagship news organization. For much of her career, the executive editor of the Houston Chronicle didn’t even have her eyes on editor roles altogether.“I really liked the process, the work of reporting in journalism. And as I became a manager, I really liked the process of helping people do their work and discover their own goals and desires in that. And just in the last few years did I begin to think about, What wou...2021-09-2142 min
The Digiday PodcastThe delta of it all: Digiday’s top trends of 2021 so farThe media and marketing industries seem to be approaching another inflection point. The delta variant is beginning to put the brakes on the return to normal that had been underway since the start of the year. That makes mid-August — already a typically slower part of the year — an opportune time to catch up on the top trends of the ever-changing moment.In this week’s Digiday Podcast, co-hosts Kayleigh Barber and Tim Peterson talk about the delta that marketers and media companies are finding themselves in. Spring’s stability has given way to a summer of uncertainty, cracking...2021-08-1733 min
The Digiday PodcastYouTube stars Alisha Marie and Remi Cruz show how creators have become their own class of media companyAlisha Marie and Remi Cruz have built their careers by posting videos to YouTube. But their businesses have grown beyond Google’s digital video platform. Since Marie launched her YouTube channel in 2008 and Cruz debuted hers in 2012, they have diversified to other platforms and revenue sources, including commerce and a joint podcast called “Pretty Basic” that the pair premiered in October 2018.“Being entrepreneurs or the businesswomen we are today was never the goal or the mindset. It kind of just evolved slowly,” said Marie in the latest episode of the Digiday Podcast. This episode kicks off a seri...2021-04-1342 min
The Digiday PodcastCoronavirus-induced change and accelerations: Digiday’s top trends for 2021In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2021 may have in store for the publishing and marketing industries, from what Zoom fatigue means for the virtual conference to why perks aren't what they used to be.2020-12-221h 09
A Media OperatorNick Friese on the 12 Years of Digiday MediaNick Friese is the founder and CEO of Digiday Media, a company with three verticals: Digiday, ModernRetail and Glossy. Friese started the company during the Great Recession and has gone through a tremendous journey building this company with events, membership and marketing services.On building membershipThe membership product at Digiday started primarily as a print product. As Friese explained it, people were comfortable paying for a magazine, so that’s what they sold. And despite costing nearly $200 for four issues, it sold.But as time went on, they started adding other features to...2020-12-1650 min
The Digiday Podcast'It toughens you': Digital Trends' Ian Bell on the 'grittier' path of bootstrapped mediaGrowing a web publishing business from a small starter loan and your own profits "toughens you" in ways that are different than venture-backed media according to Digital Trends CEO Ian Bell.The bootstrapped tech publication has grown the old-fashioned way -- that is taking in more money than you spend -- since 2006. This year, Digital Trends expects $50 million in revenue. It has not laid off or furloughed any workers despite feeling the pain of the downturn. Digital Trends also will be profitable again this year, Bell said."Running the old fashioned way, off of profits...2020-04-2836 min
The Digiday PodcastGroupM’s Brian Wieser: 'Every brand should figure out how to be useful'The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for marketers to take action versus relying on slogans."Every brand should be trying to figure out how they could be helpful," Wieser said on the Digiday Podcast. He pointed to GM's exploration of its capacity to build much-needed medical equipment and luxury brand LVMH's pivot to manufacturing hand sanitizer for hospitals. Or think back to the financial crisis, when Hyundai rolled out the "Hyundai Assurance" program that delayed car payments for those in...2020-03-2422 min
The Digiday PodcastAttention Capital's Joe Marchese on the crisis -- and opportunity -- in how we measure eyeballs on the internetMuch of the ad industry's ways of measuring eyeballs on the internet is flat-out wrong, according to Joe Marchese, co-founder and CEO of Attention Capital."Every Q4, there's more ad impressions in the digital world," Marchese said on the Digiday Podcast. "Do you think more people are watching more ads in Q4, or do you think we're just trying to shove them in there?"Attention Capital sees an opportunity in all that bloat and fabrication. It's a holding company with a portfolio that so far includes Girlboss and Tribeca Enterprises -- organizer of the Tribeca...2020-03-1735 min
The Digiday PodcastBuzzFeed CEO Jonah Peretti: 'We've transformed how BuzzFeed makes money'BuzzFeed is in the midst of change.A few years ago most of the company's revenue came from native advertising -- in 2020 that category will bring in just 20%. Other parts of the revenue pie -- commission on purchases driven by BuzzFeed content, as well as BuzzFeed's own branded products -- have grown enough for the company to bring in $320 million in 2019, and for BuzzFeed to forecast profitability."Over the last three years we've really transformed the way BuzzFeed makes money," BuzzFeed CEO Jonah Peretti said on the Digiday Podcast.Peretti joined the Digiday...2020-03-1041 min
The Digiday PodcastVox Media CRO Ryan Pauley on acquiring NY Mag: There is no trade-off between scale and qualityVox Media CRO Ryan Pauley sees the company's acquisition of New York Magazine, last year, as pairing up complementary parts -- and he figures advertisers will see it that way too."Less than 35% of customers spent significant advertising budgets with both companies," Pauley said on the Digiday Podcast.Vox's typical ad categories included tech, auto, financial services and food and beverage. New York Media, on the other hand, leaned toward luxury, fashion and beauty."Where there was overlap was media and entertainment," Pauley said. But even there, Pauley said, the merged companies could...2020-02-1827 min
The Digiday PodcastJosh Topolsky on why Bustle Digital Group and The Outline make strange (but good) bedfellowsBustle Digital Group might not seem like a natural home for The Outline, the website once described as "a New Yorker for millennials." And that's the point, said Josh Topolsky, founder of The Outline. After its acquisition by Bustle, he now serves as the parent company's editor-in-chief of culture and innovation, overseeing The Outline, Mic and Inverse."The opposites thing is actually part of the attraction and why it makes sense," said Topolsky. "We had this conversation about should media businesses exist where everything isn't trying to get to 40 million uniques. Let's figure out what those different...2020-02-0442 min
The Digiday PodcastGoop's Elise Loehnen on the benefits (and challenges) of a 'polarizing' brandGoop's got its share of haters, who pillory the Gwyneth Paltrow site for peddling wacky wellness products, including the infamous jade egg."People like to say it's pseudoscience," said Elise Loehnen, Goop's chief content officer, on the Digiday Podcast. "But pseudoscience is when you present something and say, 'The science shows that this can cure cancer,' which we would never do," she added. "We're never saying, 'Oh there's all this conclusive evidence.'"Paltrow started Goop in 2008 as a free weekly email newsletter. Now Goop offers a website, a podcast (hosted by Loehnen) and a...2020-01-2830 min
The Digiday PodcastDigiday's reporters on what 2020 holds for the publishing industry, from the streaming wars to the end of the cookieThis week's episode of the Digiday Podcast is a look ahead at what 2020 may have in store for the publishing industry.The site's reporters weigh in on the beats they know so well: Tim Peterson breaks down the streaming wars that have only just begun, the UK-based Lara O’Reilly makes predictions on a future that goes "beyond the cookie," and Max Willens explains how publishers' revenue streams may change in the New Year.2019-12-2430 min
The Digiday PodcastAxios media reporter Sara Fischer on what 2020 holds for local news, big tech and the streaming warsSara Fischer, media reporter at Axios, joined the Digiday Podcast for the first of two year-end wrap-up episodes looking ahead to 2020.On this week's episode, Fischer weighs in on why the flurry of digital media acquisitions in 2019 will continue into 2020 and why next year regulation will be in the spotlight. (Next week, Digiday media reporters Tim Peterson, Lara O'Reilly and Max Willens will add their own outlooks for the year ahead in media.)2019-12-1729 min
The Digiday PodcastWashington Post CRO Joy Robins on working directly with ad agenciesThe Washington Post's CRO Joy Robins thinks ad agencies deserve a little more sympathy."We need to better understand their business, better understand how they make money," Robins said on this week's episode of the Digiday Podcast. "You start to see more and more that the agencies represent their own business model, they are facing their own challenges," she said. "So how do we stop looking at these ad agencies as essentially the purveyors of the RFP?"Part of her answer is to borrow what she sees as the successful methods social media platforms have...2019-11-2630 min
The Digiday PodcastHearst’s Mike Smith explains WTF is programmatic advertisingProgrammatic advertising is playing a larger role in the future of publishing. Recent Digiday research found that over half of publishers now generate more revenue from programmatic advertising than any other channel. On this episode of the Digiday Podcast, Mike Smith, chief data officer at Hearst, joined Digiday editor-in-chief Brian Morrissey in an attempt to break down the current state of programmatic advertising.2019-04-2342 min
The Digiday PodcastGroup Nine’s Christa Carone: Consolidation has helped us be more efficientThe pivot to paid is not on the cards for Group Nine, the holding company founded in 2016 that houses brands including The Dodo, NowThis and Thrillist. The goal for the media company: Use advertising, including branded content and entertainment, to build a sustainable media business. At a live recording event of the Digiday Podcast, Group Nine president Christa Carone said the strategy has paid off. Sign up to subscribe to Digiday Plus for three months for only $49. Use code INTRO at checkout.2019-04-1639 min
The Digiday PodcastNew York Media's Pam Wasserstein: We have to diversify from an ad-driven modelDiversification is on most publishers' minds as they work to build sustainable businesses that can withstand massive shifts. Pam Wasserstein, CEO of New York Media, is intimately familiar with the process of revenue diversification, from paywalls to e-commerce and even technology licensing. Moving forward, Wasserstein is focused on achieving a balance between advertising and these new streams of revenue. On this week's episode of The Digiday Podcast, Digiday editor-in-chief Brian Morrissey, sits down with Wasserstein to discuss how New York Media is approaching revenue diversification, its vertical strategy across multiple brands and how Wasserstein plans to create a sustainable b...2019-02-2637 min
The Digiday PodcastInside the Washington Post’s podcast strategyPublisher interest in podcasts is at an all-time high. But figuring out exactly what kind of storytelling model is ideal for audiences, as well as metrics for success, still remains difficult. On this bonus episode of the Digiday Podcast, we took an in-the-weeds look at what makes a successful podcast strategy. Jessica Stahl, director of audio at Washington Post discusses the evolution of podcasting formats, using the available podcasting metrics and more on this episode. p.s If you want to attend the Digiday live podcast event in NYC at Vox Media headquarters on Feb 7, sign up here.2019-01-2930 min
The Digiday PodcastPivoting from platforms to paid: The best of the Digiday Podcast in 2019On this episode of the Digiday Podcast, we recap the big themes that emerged for publishers this year, from pivoting to a reader revenue strategy to a new approach to relationships with platforms.2018-12-2515 min
The Digiday Podcast‘People who suck at media use the duopoly as an excuse’: Highlights from the Digiday+ member event with Dotdash and BustleDigiday+ held an exclusive member event on May 23 featuring a rapid-fire discussion between Dotdash CEO Neil Vogel, Bustle CEO Bryan Goldberg and Digiday Editor-in-Chief Brian Morrissey. 2018-05-3045 min
The Digiday Podcast‘You’re constantly building the plane while flying’: Digiday’s Nick Friese on the company’s first 10 yearsFor Digiday’s 10th anniversary, founder and CEO Nick Friese joined the Digiday Podcast to talk about the company's first 10 years and its diverse revenue streams.2018-04-0326 min
Digiday LiveVML's Lisa Purpura on the increasing scrutiny on agencies from clientsData, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying summit, Lisa Purpura, group director of media at VML, talked to Digiday’s Shareen Pathak and discusses lies, damned lies and statistics.2018-03-2318 min
The Digiday PodcastLive Podcast with Vox Media’s Lindsay Nelson: ‘Digital media was drunk on scale’As the new year approaches, media companies are evaluating their misses in 2017 and goals for 2018. It was a tough year for digital media, with Mashable selling for one-fifth of its one-time valuation, BuzzFeed missing its revenue targets and frequent layoffs. At a Digiday Live Podcast event exclusively for Digiday+ members, editor-in-chief Brian Morrissey chatted with Vox Media CMO Lindsay Nelson about where the industry fell short.2017-12-1334 min
Digiday LiveCBS Interactive Entertainment's Rob Gelick on the future of streamingIn this episode, a session from the Digiday Video Anywhere Summit that we recently held in Laguna Beach, California. Digiday senior report Sahil Patel talks to Rob Gelick from CBS Interactive Entertainment about how CBS is adapting to the future of streaming.2017-11-1524 min
Digiday LiveHighsnobiety's David Fischer on how modern publishers can also be agenciesAt the Digiday Publishing Suummit Europe held in Berlin, Germany Digiday editor-in-chief Brian Morrissey speaks to Highsnobiety founder David Fischer on how the modern publisher also acts as an agency.2017-11-1022 min
Digiday LiveNYT's Francesca Donner on how Times Insider is rebuilding trust in media with Times InsiderAt the Digiday Publishing Summit Europe held in Berlin, Germany, New York Times' Francesca Donner talks to Digiday UK editor Jess Davies about how the Times is building back trust in the media through Times Insider, a product that takes readers behind the scenes on how stories were reported.2017-11-0821 min
Digiday LiveEssence's Christian Juhl on how Essence became a $3 billion global media agencyDigiday co-executive editor speaks to Essence CEO Christian Juhl on how the global media agency went on to be valued at $3 billion dollar while remaining true to its brand. The session was held at the Digiday Agency Summit in Charleston, South Carolina.2017-11-0322 min
Digiday LiveAccenture's Glen Hartman on a consultancy's space in the advertising worldAccenture's Glen Hartman talks to Digiday Reporter Yuyu Chen about what's it like when agencies move into consultancies at the Digiday Agency Summit held in Charleston, South Carolina.2017-11-0125 min
Digiday LiveComplex Network's Scott Cherkin on why media companies need to go all in if they pivot to videoComplex Network's evp of product and business development Scott Cherkin took the stage during the Digiday Publishing Summit held in Key Biscayne, Florida to talk to Digiday senior reporter Sahil Patel about why media companies can't just dip their toe in the water when it comes to video and how it requires a company-wide investment.2017-10-0629 min
Digiday LiveAxios' Roy Schwartz on the new trust era in journalismFounder and President of Axios Roy Schwartz took the stage at the Digiday Publishing Summit to talk with Digiday editor-in-chief Brian Morrissey about why Axios is more than Politico 2.0, the new trust era in journalism, and delaying the launch of Axios' pricey subscription offering.2017-10-0416 min
The OMR Podcast International – Go inside the minds of the biggest names in digital and techwith Brian Morrissey Digiday Editor-in-ChiefDigiday Editor-in-Chief Brian Morrissey talks abo…
Digiday Editor-in-Chief Brian Morrissey talks about the latest marketing trends in the OMR Podcast.
2:43 Brian Morrissey’s first point: Paid content is the most important model for publishers in the future.
3:45 What are some examples of publishers who’ve already enjoyed success with paid content?
5:38 How is Google’s new content strategy setup?
7:00 What role will Snapchat play in the upcoming platform battles?
9:46 A question about Vice: How are they able to generate so much revenue with such little reach?
12:50 How has the Business Insider deal with Axel Springer been received?
15:16 Is display advertising already...2017-02-0846 min