Shows
The DigitalMarketer PodcastCreating Offers That Generate Big Results with Craig AndrewsAre your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience.In this episode, Craig Andrews, principal and founder of Ally and an M3 Mastermind member at DigitalMarketer, shares his proven strategies for crafting irresistible offers.Craig emphasizes the importance of thinking beyond basic tripwires and entry-point offers. He explains how to create a "coffee date" offer...2024-06-2531 min
Community Creators with Shana LynnThe Future of Community for Business with Mark de Grasse, President of DigitalMarketerShana was recently featured as a guest on the Agency's Talk podcast alongside Mark de Grasse, President of Digital Marketer. Their in-depth conversation delved into the profound impact of community on businesses, exploring its future implications not only in the online realm but also in the retail space. The insights shared in this episode are unique and not typically discussed on her own podcast. In fact, Shana was so eager to get this valuable content into your hands that she requested permission to share it here. Dive into this episode and savor the insights!2024-01-3051 minThe DigitalMarketer PodcastThe Ins and Outs of Experiential Marketing with Kim TrieuHow can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side.Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'channel', but part of a cohesive, integrated marketing strategy.How do you invite guests in, make the event and brand engagement memorable, and...2024-01-3024 minThe DigitalMarketer PodcastCrafting SOPs for Business Success with Ngāhuia GalliganWhat is the process for creating SOPs? And what are some of the mistakes that people make when systematizing things that they do all the time?Today we're talking SOPs (Standard Operating Procedures) and how important they are when it comes to scaling your business. And not just scaling your business, but standing out too!If you're looking to create a step-by-step process for your business, where should you start? Is it the easiest thing that you can outsource – or is it perhaps the one that's the most draining?Do we...2024-01-1839 minThe DigitalMarketer PodcastHow to Craft Offers That Sell by Solving Client Problems with Eugene SongWhat good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song.Eugene is sharing the insights he gained from reading Alex Hormozi's book, 'The $100M Offer'. He learned that he needed to focus more on solving client problems than just trying to scale. Along with tips on lead conversion optimization, Eugene and Mark also discuss ideas for new offers around sales f...2024-01-0937 min
Failing to Success298 | "The Price of Paid Ads Will Skyrocket" with Mark de Grasse from DigitalMarketer"Entrepreneurial Types": Two types of entrepreneurs—those with unique ideas and those who can't work for others. Self-reflection is crucial in determining one's entrepreneurial path."Learning Through Roles": Mark emphasizes the value of diverse experiences. Jobs aren't the end; they're opportunities for growth and learning different aspects of business."Shift in Priorities": Mark's journey highlights a shift from chasing money to prioritizing lifestyle and happiness. Achievements alone don't guarantee fulfillment; self-reflection is key.✍️ Episode Summary:Mark de Grasse, President of DigitalMarketer, shares insights into his entrepreneurial journey and the evolving landscape of marketing. He distinguishes between two ty...2023-12-2713 min
Becoming UnDoneEP70: RESET with Mark de Grasse, Entrepreneur and President of DigitalMarketerAbout The Guest:Mark de Grasse is the President of DigitalMarketer, a skills and talent development firm that has served over 100,000 students in 174 countries. He has a diverse background in various industries, including fitness, educational tech, real estate, and marketing. Mark is known for his expertise in digital marketing and leveraging artificial intelligence to enhance marketing strategies.Summary:Mark shares his journey from experiencing a major setback in his late 20s to becoming the President of DigitalMarketer. He emphasizes the importance of failure and how it can lead to...2023-12-2227 min