Shows
Management Blueprint | Steve Preda370: 15 Ways to Boost Your Direct Mail with Brad Kugler
https://youtu.be/0tIqsoczeVM
Bradley Kugler, Founder and CEO of DirectMail2.0, helps marketers uncover 15 Ways to Boost Your Direct Mail by combining physical campaigns with digital tracking, targeting, and attribution technologies. Driven by a desire to help others, Bradley shares the experience and lessons he has gained from building businesses, navigating disruption, and reinventing his career. His goal is to help marketers achieve stronger results while ensuring that traditional direct mail remains relevant in a digital-first world.
In this conversation, Bradley introduces The Direct Mail Edge Framework—Tactile Makes Memorable, Use for $1000+ Offerings, No Privacy Regulations, and Ac...
2026-10-1431 min
The Backstory on Marketing and AICan AI Predict Direct Mail Performance Before You Spend a Dollar?AI is giving direct mail a new role in data-driven performance marketing. In this episode, we explore how AI and Marketing can use massive campaign datasets to improve decisions before marketers spend their budgets.The conversation examines how direct mail data can reveal patterns across targeting, geography, timing, campaign quantity, creative elements, and industry. AI can analyze combinations of variables that would be extremely difficult for teams to compare manually. These capabilities create important opportunities for AI enabled Market Research and predictive campaign planning.Another major topic is marketing fatigue. A message can perform successfully...
2026-08-2043 min
Marketing B2B TechnologyAI Meets Direct Mail: Enhancing Marketing Strategies with Brad Kugler at DirectMail2.0Brad Kugler, CEO and co-founder of DirectMail2.0, joins the podcast to talk about moving from his family’s packaged media business hit by streaming-driven revenue declines after 2011–2012 into disrupting direct mail with technology and recurring revenue. Kugler explains how DM2.0 combines “ink on paper” with a bundled SaaS “performance stack” including landing pages, QR codes, email, USPS mail tracking, and attribution to measure real-time engagement rather than just ROI, typically targeting 3–5% engagement and identifying individual responders.
He describes acquiring Who’s Mailing What to expand a direct mail database, using AI propensity modelling across 80,000 campaigns and two billion mail pie...
2026-08-1327 min
The Daily MastermindMarketing That Actually Works with Brad KuglerHost George Wright III interviews Brad Kugler, founder of DirectMail2.0 and a marketing strategist with more than 35 years of experience, about why direct mail is becoming a competitive advantage again in an increasingly crowded digital marketplace. Brad explains how successful businesses combine traditional marketing with modern technologies such as digital tracking, AI, call attribution, retargeting, and competitive intelligence rather than relying on a single marketing channel. Together they discuss why entrepreneurs often fail to recognize market shifts until it's too late, how attention has become today's most valuable marketing asset, and why integrating high-touch experiences with high-tech analytics creates...
2026-07-3024 min
Glovisor PodcastEp. 36: Everyone Says Direct Mail Is Dead… Here's Why They're Wrong | Brad KuglerEveryone says direct mail is outdated—but what if combining it with AI could outperform your digital marketing?In this episode of the Glovisor Podcast, Joe Abreu sits down with Brad Kugler, CEO of DirectMail 2.0, Who's Mailing What, and DM20.ai, to discuss how technology, artificial intelligence, and data are transforming one of the oldest marketing channels into one of the smartest.After watching his $25 million business collapse due to digital disruption, Brad reinvented himself as a technology entrepreneur. Today, his platforms help businesses improve their direct mail campaigns through AI, real-time tracking, digital retargeting, competitive intelligence, and advanced an...
2026-07-2929 min
Glovisor PodcastEp. 36: Everyone Says Direct Mail Is Dead… Here's Why They're Wrong | Brad KuglerEveryone says direct mail is outdated—but what if combining it with AI could outperform your digital marketing?In this episode of the Glovisor Podcast, Joe Abreu sits down with Brad Kugler, CEO of DirectMail 2.0, Who's Mailing What, and DM20.ai, to discuss how technology, artificial intelligence, and data are transforming one of the oldest marketing channels into one of the smartest.After watching his $25 million business collapse due to digital disruption, Brad reinvented himself as a technology entrepreneur. Today, his platforms help businesses improve their direct mail campaigns through AI, real-time tracking, digital retargeting, co...
2026-07-2929 min
Glovisor PodcastEp. 36: Everyone Says Direct Mail Is Dead… Here's Why They're Wrong | Brad KuglerEveryone says direct mail is outdated—but what if combining it with AI could outperform your digital marketing?In this episode of the Glovisor Podcast, Joe Abreu sits down with Brad Kugler, CEO of DirectMail 2.0, Who's Mailing What, and DM20.ai, to discuss how technology, artificial intelligence, and data are transforming one of the oldest marketing channels into one of the smartest.After watching his $25 million business collapse due to digital disruption, Brad reinvented himself as a technology entrepreneur. Today, his platforms help businesses improve their direct mail campaigns through AI, real-time tracking, digital retargeting, competitive intelligence, and advanced analytics, in...
2026-07-2929 min
Taktiful TuesdaysEp 22: Omnichannel Magic and Direct Mail Innovation with Morgan DiGiorgioEpisode 22 is here - and it’s a strong one. I’m joined by the always insightful Morgan DiGiorgio, Chief Revenue Officer at DirectMail2.0 and Who’s Mailing What.We dig into what makes direct mail actually work in 2025 (hint: it’s all about integration). Morgan breaks down how omnichannel marketing is changing the game, what embellishments and sensory touches really do to lift response rates, and why marketers need to stop thinking about channels in silos.Plus, we go off-script (as usual) and talk about leadership, alignment, and walking away from opportunities that don’t serve yo...
2025-05-1924 min
Podcasts From The PrinterverseThe Print Report: Recent Event Recaps, Platform Positivity, and Tech WatchOn this episode of The Print Report, Deborah Corn and Pat McGrew discuss their main takeaways from events hosted by DirectMail2.0 and FourPees, the emergence of no-code IT solutions and embracing technology and innovation to stay competitive in the printing industry. Mentioned in This Episode: DirectMail2.0: https://directmail2.com/ MarketEdge: https://marketedgeshow.com/ Bizzuka: https://www.bizzuka.com/ The Wallet Group: https://thewalletgroup.com/ Lucy Swanston: https://www.linkedin.com/in/lucyswanston/ Nutshell Creative: https://nutshellcreative.co.uk/ Four Pees: https://www.fourpees.c...
2024-03-1545 min
Podcasts From The PrinterverseDigging into DirectMail2.0 with Morgan DiGiorgioMorgan DiGiorgio, Senior Vice President of Sales and Marketing at DirectMail2.0, joins Deborah Corn to discuss their recent MarketEdge event, and how their platform drives revenue and harnesses the marketing opportunities. Morgan also offers some practical examples of DirectMail2.0's easy-to-use dashboard setup, superior digital integration, enhanced tracking and analytics, and more. Mentioned in This Episode: Morgan DiGiorgio on LinkedIn: https://www.linkedin.com/in/morgandigiorgio/ DirectMail2.0: https://directmail2.com/ Book a Demo with DirectMail2.0: https://directmail2.com/request-demo/ MarketEdge: https://marketedgeshow.com/ Deborah Corn on LinkedIn...
2024-02-2642 min
The Think Factory PodcastMorgan DiGiorgio, Senior Vice President Sales & Marketing of DirectMail2.0Explore the intersection of technology and traditional marketing with Morgan DiGiorgio, Senior Vice President Sales & Marketing at DirectMail2.0, in this engaging podcast episode. Delve into the fascinating world of direct mail campaigns and discover how DirectMail2.0, a martech company, integrates up to 14 different technologies to enhance the effectiveness of print marketing. From tracking mail and showing attribution to boosting response rates, learn how the podcast's guest emphasizes the crucial role of direct mail in creating lasting impressions, especially for mature adults, and explores the synergy between digital and physical marketing channels in today's evolving landscape. Join the conversation to...
2023-12-2822 min
Florida Business Forum PodcastFlorida Entrepreneur Brad Kugler Founder DirectMail2.0 Discusses Advances in Direct Mail and AiText us for a shout out! The entire word of Direct Mail has been turned topsy turvy by entrepreneur and DirectMail2.0 Founder Brad Kugler. Kugler took time from a busy schedule to chat with The Florida Business Forum Podcast Host Sam Yates to discuss where Direct Mail has been historically and where revolutionary changes and technologies, including artificial intelligence, are taking today's modern marketing and advertising team.The dynamic duo also talked politics and how what you may see in your mailbox over the next fourteen months may be...
2023-09-1725 min
Growth Think TankLeading the Next Generation with Brad Kugler at Direct Mail 2.0In today's ever-changing business environment, it's crucial for leaders to adapt their approaches and strategies to effectively guide and inspire the upcoming generation of talent. Leading the next generation requires a deep understanding of their unique needs, aspirations, and motivations. By embracing a collaborative and inclusive leadership style, leaders can create an environment where the next generation can thrive and contribute to their full potential. Today's guest is Brad Kugler, Co-founder, and CEO at DirectMail 2.0. Inc Magazine ranked his company #2538 on the 2022 Inc 5000 list. DirectMail2.0 is a direct mail technology company that offers a cloud-based marketing platform that reports...
2023-06-0523 min
Hard to MarketMaximizing Direct Mail Response Rates with DirectMail2.0’s Brad KuglerIn this episode, CEO of DirectMail2.0 Brad Kugler talks about why direct mail is more effective than digital mail, which industries direct mail works best, and how companies can improve their direct mail response rate.Brad Kugler is the CEO of DirectMail2.0, a marketing-based solution designed to track clients' direct mail campaigns and enhance overall results through omnichannel marketing.Brad has a passion for leading and growing businesses, helping others, tinkering with new technology, and meeting creative/industrious people. Here are a few of the topics we’ll discuss on...
2023-04-1827 min
The Dirt36. Build > Adjust > Repeat, with Brad KuglerStop wasting time and resources building the perfect product prior to launching. Know your customer, listen to them, and build what they need. They will likely enjoy giving feedback and being part of building the product alongside you!Tune into this episode to hear Brad Kugler, cofounder of DirectMail 2.0, talk with host Jim Barnish about his founder’s journey moving from VHS sales to building a SaaS company that accompanies direct mail advertising. They discuss jumping ship mid-career, how Brad utilized his (lack of) education in developing new technology, and why continually iterating on your product is es...
2022-11-2234 minThe Dirt36. Build > Adjust > Repeat, with Brad KuglerStop wasting time and resources building the perfect product prior to launching. Know your customer, listen to them, and build what they need. They will likely enjoy giving feedback and being part of building the product alongside you!Tune into this episode to hear Brad Kugler, cofounder of DirectMail 2.0, talk with host Jim Barnish about his founder’s journey moving from VHS sales to building a SaaS company that accompanies direct mail advertising. They discuss jumping ship mid-career, how Brad utilized his (lack of) education in developing new technology, and why continually iterating on your product is es...
2022-11-2234 min
Podcasts From The PrinterverseProject Peacock Podcast with Brad Kugler, DirectMail2.0Brad Kugler, CEO, and Co-Founder at DirectMail2.0 shares how they help printers create more effective direct mail campaigns and about the exponential power of combining print and digital marketing. Links Mentioned in Today's Episode: Brad Kugler: https://www.linkedin.com/in/bradkugler/ DirectMail: https://directmail2.com/ MarketEdge: https://marketedgeshow.com/ Project Peacock: https://projectpeacock.printmediacentr.com
2021-10-1642 min
Podcasts From The PrinterverseThe Leadmatch Leverage with Erika Switzer DirectMail2.0Erika Switzer, Vice President at DirectMail2.0, shares how their new Leadmatch capability precisely matches website traffic from direct mail recipients without pURL's, and delivers invaluable data for sales. Links Mentioned in Today's Episode: Erika Switzer: https://www.linkedin.com/in/erica-switzer-3bb18a109/ DirectMail2.0: http://directmail2.com/
2019-01-1326 min
Podcasts From The PrinterverseViable Verticals Unlocking New Paths to ProfitHear case studies that illustrate how a new technology purchase can enhance print shop offerings and open new doors to new markets in the process. Panelists: Eagle Systems, DirectMail 2.0, Konica Minolta, Xeikon, PrintIQ. Links Mentioned in Today's Episode: Eagle Systems: https://thefoilexperts.com DirectMail 2.0: http://directmail2.com Konica Minolta: https://www.konicaminolta.com Xeikon: https://www.xeikon.com PrintIQ: http://www.printiq.com
2019-01-0124 min
Podcasts From The PrinterverseInvest Long and Prosper! Technology and the Future of Print BusinessThe panel discusses what is next for the industry, where R&D dollars are focused, and what print technology investments will have long-term stability. Panelists: Ricoh, Avanti, Solimar, PrintIQ, Canon, DirectMail 2.0. Links Mentioned in Today's Episode: Ricoh: https://takealookatricohproduction.com Avanti: https://avantisystems.com/ Solimar: https://www.solimarsystems.com/ PrintIQ: https://printiq.com/ Canon: https://csa.canon.com DirectMail 2.0: http://directmail2.com/
2019-01-0133 min
Podcasts From The PrinterverseMind the Gap! Building the Bridge from Print to Electronic MediaHear how marketing technology creates a "Print +" opportunity for print shops to help move people from paper to pixels. Panelists: Ricoh, DirectMail 2.0, Solimar, CHILI publish. Links Mentioned in Today's Episode: Ricoh: https://takealookatricoh.com/ DirectMail 2.0: http://directmail2.com/ Solimar: https://www.solimarsystems.com/ CHILI publish: https://www.chili-publish.com
2018-12-1628 min
Podcasts From The PrinterversePulp Function: Printed Electronics, Security and the Internet of PrintDiscover the viable opportunities for print shops to futurize and meet the growing demand for functional print. Panelists: adphos, DirectMail 2.0, Konica Minolta, HP. Links Mentioned in Today's Episode: adphos: http://www.adphos.com/ DirectMail 2.0: http://directmail2.com/ Konica Minolta: https://kmbs.konicaminolta.us/ HP: https://hp.com/go/printspiration
2018-11-1831 min
Podcasts From The PrinterverseMovers and Shakers of the Printerverse Part 1The Intergalactic Alliance partners of The Printerverse share a few minutes on what they are showcasing at Print 18, how they are pushing the print industry forward and helping customers achieve success. In this episode: Ricoh, DirectMail 2.0, Enfocus, and Domtar Paper. Links Mentioned in Today's Episode: Ricoh: https://takealookatricoh.com/ DirectMail 2.0: http://directmail2.com/ Enfocus: https://www.enfocus.com Domtar Paper: http://domtarblueline.com
2018-10-2831 min
Podcasts From The Printerverse2018 MarketEdge Conference with Brad Kugler CEO DirectMail 2.0Brad Kugler, CEO of DirectMail2.0 shares how his product is generating millions of dollars in revenue for printers, and how you can learn all about DM2.0 and more from speakers at their 2018 MarketEdge Conference, Nov 5-7 in Clearwater Florida. Use code PRINTERVERSE and save 20% on MarketEdge! Register here: https://marketedge2018.com/ Links Mentioned in Today's Episode: Brad Kugler: https://www.linkedin.com/in/bradley-s-kugler-55a231/ DirectMail 2.0: http://directmail2.com/ MarketEdge: https://marketedge2018.com/
2018-09-2331 min
Podcasts From The Printerverse#PRINT18 Preview: DirectMail2.0 Delivers Revenue for Printers Booth 1246Brad Kugler, CEO at DirectMail2.0, discusses the money-making offerings and applications you will see in booth 1246 at PRINT 18 in Chicago, Sept 30 - Oct 2, 2018. Learn more about The Printerverse at Print 18 and how you can watch all 3 days of our FREE panels and events LIVE from wherever you are: https://print18.printmediacentr.com. Links Mentioned in Today's Episode: Brad Kugler: https://www.linkedin.com/in/bradley-s-kugler-55a231/ DirectMail2.0: http://directmail2.com/ PRINT 18: http://printevent.com The Printerverse: https://print18.printmediacentr.com
2018-09-0917 min
Podcasts From The PrinterverseEnhance Your Direct Marketing Experience with DirectMail2.0 and USPS Informed DeliveryErica Switzer, VP of Partner Relations at DirectMail2.0 and Carrie Bornitz, USPS Program Manager, Informed Delivery, share how their integration is bringing more value to bottom lines, mailboxes and inboxes by enhancing the direct marketing experience. Links Mentioned in Today's Episode: DirectMail2.0: http://directmail2.com/ USPS Informed Delivery: https://informeddelivery.usps.com/ National Postal Forum: https://npf.org/ Erica Switzer: https://www.linkedin.com/in/erica-switzer-3bb18a109/ Carrie Bornitz: https://www.linkedin.com/in/carrie-bornitz-992b0217/
2018-06-2622 min
Podcasts From The PrinterverseCase Study Café: PostcardMania on DirectMail2.0Looking for a reason to up your direct marketing game? Ray Bradshaw, Sr. VP of Sales for PostcardMania has $2.8 million to share. Hear how PostcardMania delivers tangible, measureable results for their customers using DirectMail2.0's white label solution. Erica Switzer, VP of Partner Relations at DM2.0 guest hosts. More info: DirectMail2.0: http://directmail2.com / PostcardMania: https://www.postcardmania.com
2018-02-2334 min
Podcasts From The PrinterverseMaking Mail Meaningful and Profitable with Erica Switzer DirectMail2.0Erica Switzer, VP of Partner Relations at DirectMail2.0, shares how their white-label platform drives unbelievable profits for printers, trackable results for their customers, and cements long-term relationships in the process. Visit http://dm20.com to see a demo and get more info.
2018-01-0327 min