Shows
Art of Mortgage MarketingCreative Prospecting: How to Find Leads Where Others Aren't Looking w/ Penny WrightlyOver the past 2.5 years, the majority of mortgage pros have seen a sharp decline in their pipelines in comparison to the “mortgage gold rush” of 2020-2021. Relying on the same old prospecting methods that worked a few years ago have probably hit the point of diminishing returns.
The reality is, if you're fishing in the same pond as everyone else, you're likely walking away empty-handed. To stay afloat and thrive, you need to get creative and start looking for opportunities where others aren’t.
Sticking with the status quo in this market c...2024-10-0350 min
The Voices of WisdomConquering Your Inner Critic w/ Sheira KahnThis week’s episode is with an amazing guest – Sheira Kahn, Marriage Family Therapist and Coach. Ms. Kahn is the co-author of The Erasing Ed Treatment Manual, and co-host of the podcast, Two Wise Women Talking. What does it mean to live with an inner critic or any self sabotaging voice? How do we work with our own inner critic, that negative voice in our heads that tells us we can't do this or that we’re not enough? When the inner critic is too big, it can become tyrannical. And who can’t relate to that harsh in...2022-05-101h 02The Voices of WisdomThe Art of Forgiveness w/ Rev Jo + Podcast UpdatesHave you also noticed that a little forgiveness could go a long way in your life? We did, too. In this week’s episode, I invite previous Voices of Wisdom Project guest Reverent Joanne Coleman back onto the show to join me in debriefing the 3-week program we co-led in February 2022. The Art of Forgiveness was a powerful and potent container that was suggested to me by Spirit from a message I got while meditating in early January. The message was: Forgiveness is Power. In my deep delve on forgiveness, I found that not only are the maj...2022-03-2232 min
Copas y CompasComo NO ligarQuien mejor para darte consejos de como cagarla con esa persona que te trae loco jajajaj
No olvides seguirnos en nuestras redes sociales!!
Facebook: Copas y Compas
Instagram: @copasycompaspodcast
Ivan Aldana (@ian.aldana)
Jhonny Lozano (@_jonnylc)
Kevin Ortiz (@kevinjosuue)2021-04-171h 16
Copas y CompasDe juguetes a redes socialesNos pusimos un poco nostalgicos con los jugetes de nuestra infancia y platicamos como evoluciono el entretenimiento en nosotros y las nuevas generaciones.
No olvides seguirnos en nuestras redes sociales!!
Facebook: Copas y Compas
Instagram: @copasycompaspodcast
Anfitriones (Instagram):
Ivan Aldana (@ian.aldana)
Jhonny Lozano (@_jonnylc)
Uriel Monsivais (@monsivais.u)2021-04-101h 14
Copas y CompasCoronabodaSiguenos en nuestras redes sociales!!!
Facebook: Copas y Compas
Instagram: copas_y_compas
Anfitriones (Instagram):
Ivan Aldana (ian.aldana)
Jhonny Lozano (jhonny_lozano97)
Uriel Monsivais (monsivais.u)
Invitados:
César Delgado (delgado.ces)
Ali Orlando (papiorlando)
Fer Mauricio (fercho_a7x)2021-03-2654 min
Copas y CompasReencuentroSiguenos en nuestras redes sociales!!!
Facebook: Copas y Compas
Instagram: copas_y_compas
Anfitriones (Instagram):
Ivan Aldana (ian.aldana)
Jhonny Lozano (jhonny_lozano97)
Uriel Monsivais (monsivais.u)
Invitados:
César Delgado (delgado.ces)
Ali Orlando (papiorlando)
Fer Mauricio -2021-03-1738 min
MY SCOTTS VALLEY PODCASTRobert Aldana Talks with VCUMValley Churches United Missions has served SLV and Scotts Valley families that are in need for almost 40 years. In this episode of the MSV Podcast Robert Aldana talks with Lynn Robinson who is the Executive Director of VCUM along with Danny Reber, a Board Member for VCUM and also Executive Director of the Scotts Valley Chamber of Commerce.Learn more about VCUM at www.VCUM.org2020-12-1447 min
¡Sálvate Marty!Crimenes de familia / 2020 / Sebastián SchindelColumna de cine a cargo de Aldana Cavazzuti en el programa “Dos al mediodía” en radio Asamblea www.radioasamblea.como FM 94.12020-09-1005 minArt of Mortgage Marketing3 Hidden Obstacles to Success That Stop Most Mortgage Pros From Living Their DreamStruggling mortgage professionals tend to blame external factors for their stagnation, but sometimes the culprit is a lot closer to them. Even with the best intentions, the highest level of potential, and the biggest dreams, there are still certain hidden obstacles that we can’t outrun or outperform until they are dealt with.
These obstacles secretly suck the life out of our ability to achieve our full potential, and even the most talented people can become victims of them.
How can we get rid of these insidious barriers to success? What practical steps can we take...2020-09-1029 minArt of Mortgage Marketing7 Reasons Why It Pays to Proactively Pursue the Purchase Market (Even in a Refi Boom)The recent half-point increase in conventional refinancing rates has rattled the cage of any LO who put all their focus on that market. Building your business on the ground of the refi market leaves you in a precarious and possibly desperate situation.
You could literally lose your income in a matter of days and find yourself struggling. If refis are quicksand, there’s only one worthy alternative, purchase deals.
Refis on their best and most lucrative day have nothing on the purchase market for a multitude of reasons.
Doubling down on the purchase marke...2020-08-3025 min
¡Sálvate Marty!4 minutos / 2006 / Cris KrausColumna de cine a cargo de Aldana Cavazzuti para el programa de radio Dos al mediodía en Radio Asamblea FM 94.1 @salvate.marty2020-08-2705 min
¡Sálvate Marty!Wonder / 2017 / Stephen ChboskyColumna de cine a cargo de Aldana Cavazzuti en el programa “Dos al mediodía” en radio Asamblea www.radioasamblea.com o FM 94.12020-08-2106 minArt of Mortgage MarketingThe Top 5 Ways Mortgage Pros Sabotage Their SuccessMany ambitious loan officers do everything they can to progress, grow, and expand but constantly find themselves stuck with short-lived successes, unfulfilled potential, and results they aren’t happy with.
Even with the best intentions, they have a hard time getting out of their own way. Some things cannot be outrun by how hard we work.
From sneaky stinking thinking to playing the mortgage game the wrong way, if certain internal and external obstacles aren’t dealt with, they will continue to obliterate our progress.
What are so...2020-08-2028 min
¡Sálvate Marty!The Night Of / 2016 / Steven Zaillian y Richard PriceColumna de cine a cargo de Aldana Cavazzuti en el programa “Dos al mediodía” en radio Asamblea www.radioasamblea.com o FM 94.12020-08-1208 min
¡Sálvate Marty!Perdí Mi Cuerpo / 2019 / Jérémy ClapinColumna de cine a cargo de Aldana Cavazzuti en el programa “Dos al mediodía” en radio Asamblea www.radioasamblea.com o FM 94.12020-08-0605 minArt of Mortgage MarketingWhat's The Shortest Path to the Cash?Every loan officer wants a business that is stable, systems-driven, and allows them to work with the best people. The problem is, through mistakes and the wrong methods, they end up stepping over dollars to pick up dimes.
Right under our noses are business pillars that take us away from the drudgery of cold calling the same unenthusiastic agents all the time.
We want a business that can work and generate income when we’re not working, and a way for us to achieve that coveted top-of-mind awareness.
The g...2020-07-3138 min
¡Sálvate Marty!Ofrenda a la Tormenta / 2020 / Fernando González MolinaColumna de cine a cargo de Aldana Cavazzuti en el programa “Dos al mediodía” en radio Asamblea www.radioasamblea.com o FM 94.12020-07-2805 minArt of Mortgage MarketingWhy Settling for "Good" Holds You Back From Achieving GREATNESS!When our definition of success is too close to our comfort zone, it’s easy to settle and slip into stagnation. Many loan officers aim for good enough, instead of reaching for greatness, and get sucked into complacency.
If we truly want to build a business that fulfils and empowers us, it is critical that we push through the resistance, fear, and pain of leaving our comfort zone. That means not settling for “good”. That means realizing that comfort and growth are at odds with one another, and we can’t succeed if we cling to feeling...2020-07-2332 min
¡Sálvate Marty!Misterios sin resolver / 2020 / John Cosgrove y Terry Dunn MeurerColumna de cine a cargo de Aldana Cavazzuti en el programa “Dos al mediodía” en radio Asamblea www.radioasamblea.com o FM 94.12020-07-2206 minArt of Mortgage MarketingWhy Mortgage Pros Fail & Fall Way Short Of Their Full PotentialThere are small and subtle ways that make it hard for us to reach our full potential.
Even some of the most talented and capable LOs are constantly hitting a ceiling, regardless of their intentions and ambitions.
What are some of the biggest reasons LOs have a hard time going from mediocre to extraordinary results?
How do limiting beliefs get in the way of our potential? What does it take to experience holistic success?
In this episode, I share the 7 things that hold mortgage professionals back from reaching their goals in a m...2020-07-1654 min
¡Sálvate Marty!Minority Report / 2002 / Steven SpielbergColumna de cine a cargo de Aldana Cavazzuti en el programa “Dos al mediodía” en radio Asamblea www.radioasamblea.com o FM 94.12020-07-1306 min
¡Sálvate Marty!La misma sangre / 2019 / Miguel CohanColumna de cine a cargo de Aldana Cavazzuti en el programa “Dos al mediodía” en radio Asamblea www.radioasamblea.com o FM 94.12020-07-0604 min
¡Sálvate Marty!Nadie sabe que estoy aquí / 2020 / Gaspar AntilloColumna de cine a cargo de Aldana Cavazzuti en el programa “Dos al mediodía” en radio Asamblea www.radioasamblea.com o FM 94.12020-07-0305 minArt of Mortgage MarketingOnce You Master This Process, You’ll Get 3+ Deals Per Month For Every 100 Past Clients In Your DatabaseAs mortgage professionals, we have a moral obligation to make the biggest impact we can and serve our clients to the best of our abilities. We can do so much more good in the world by growing our businesses, so what’s holding us back?
One of the best ways to maximize our profits is by taking advantage of repeat clients and referrals. How can we guarantee this type of business?
The answer lies in mastery. We have to master the art of database marketing. This is non-negotiable: it’s a necessity. The great thing is...2020-07-0237 min
¡Sálvate Marty!Snowpiercer (serie) / 2020 / Greame MansonColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea www.radioasamblea.com o FM 94.12020-06-2607 minArt of Mortgage MarketingHow to Overcome Fear of Rejection and Get Your Power BackIn order to grow our businesses and allow them to become vehicles of freedom, abundance and fulfillment, it’s important that we have a system for attracting our ideal clients. The most potently proactive activity we can do to make that happen is building relationships with top notch agents.
It’s hard to achieve this and stand up in our greatness when it’s being blocked by fear and call reluctance.
That’s why it’s crucial that we align ourselves with the mindset, energy and practice that unlocks confidence consistently.
How do we shift a...2020-06-2443 min
¡Sálvate Marty!True Story / 2015 / Rupert GooldColumna de cine a cargo de Aldana Cavazzuti para el programa Periodismo.6 por radio asamblea2020-06-1904 min
¡Sálvate Marty!The Sinner / 2017 / Derek SimondsColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea www.radioasamblea.com o FM 94.12020-06-1105 minArt of Mortgage MarketingHow to Stop Being the "Bottleneck" In Your BusinBusiness owners become trapped when they decide to do it all themselves. It hinders growth and freedom and makes it harder for the business to build wealth.
The truth is, even the best, smartest and most talented people don’t serve every purpose and role in their companies. With the best intentions, you can end up holding everything up because there’s so much on your plate.
The goal shouldn’t be to be to control everything, but to run a finely oiled machine that allows you to step into true freedom. The whole goal of makin...2020-06-1127 minArt of Mortgage MarketingWhy Realtors Don’t Give You the Time of Day and How to Fix ItA lot of mortgage professionals are thriving riding the Refi boom, but the fact is, rates will go up at some point and we have to be prepared for that. Now is the time to start dominating in the purchase market, and to do that, we need to start building relationships with the top-producing Realtors in our markets.
How can we build relationships with top Realtors when they’re notorious for not giving most loan officers the time of day? The key lies in differentiating ourselves.
To stand out to Realtors, we need to show th...2020-06-0435 min
¡Sálvate Marty!Desde mi cielo / 2009 / Peter JacksonColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea www.radioasamblea.com o FM 94.12020-06-0106 minArt of Mortgage MarketingBusting the "I've Already Got a Mortgage Lender" ObjectionIn order to be effective at building partnerships with top-dog Realtors, we need to be able to handle objections like pros. We need to have the superpower of eliminating those objections in advance by constantly raising the standard of what we’re offering.
It’s common to experience apathy and high walls of resistance from the agents we approach, along with the dreaded objection, “I’ve already got a Mortgage Lender.”
If we equip ourselves with the tools, mindset and know-how to handle and obliterate this objection, it will never get in our way again.
What i...2020-05-2828 min
¡Sálvate Marty!Uncut Gems / 2019 / Josh y Benny SafdieColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12020-05-1906 minArt of Mortgage MarketingThe 3 Types of Fear that Stop Mortgage Pros from Achieving Their DreamsThe biggest thing holding people back from achieving the lives of their dreams isn’t a lack of talent or capacity - it’s fear. Fear is something we all experience at some point, but we shouldn’t allow it to control us and hold us back.
Is it possible to eradicate fear? If so, do we even want to get rid of it? What are we afraid of in the first place?
Fear is a natural human condition, and having it isn’t necessarily a bad thing. With that said, we can learn to gain aut...2020-05-1430 min
¡Sálvate Marty!El Guardián Invisible / 2017 / Fernando González MolinaColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea www.radioasamblea.com o FM 94.12020-05-1205 min
¡Sálvate Marty!La Chica que Limpia / 2017 / Lucas CombinaColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea www.radioasamblea.com o FM 94.12020-05-0604 min
¡Sálvate Marty!Casi Feliz / 2020 / Hernán GuerschunyColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio asamblea. www.radioasamblea.com o FM 94.12020-05-0604 minArt of Mortgage MarketingWhy Focusing Solely on Refi's to the Neglect of Purchase Business is Stupid (and How to Build Stability Through Diversification)We’re in a refi boom right now, and while it’s tempting to put all our effort and energy on the low-hanging fruit, the last thing you want is to be unequipped when the refi boom inevitably ends. Even though many mortgage pros are only doing refi’s, now is not the time to be blindly following the herd.
If you become too myopically focused on the low-hanging fruit to the detriment of building consistent purchase business, your income will tank and you’ll end up regretting not building a diversified business.
Why is the purc...2020-04-3025 minArt of Mortgage MarketingHow to Attract New Top-Producing Realtors Partners While In Quarantine (Without Cold Calling or Even Meeting in Person)With so many people hunkering down waiting for this covid-19 storm to blow over, it’s easy to think that it’s impossible to grow your business right now. But even in the midst of a storm, there are still opportunities to build relationships with top-producing agents and become their exclusive partners.
In fact, right now we can use the state of the market to make moves to win. We just need to have the right weapons in our arsenals. What are some of the biggest mistakes and missteps that make agents not want to work with you...2020-04-2337 min
¡Sálvate Marty!The Beguiled / 2017 / Sofia CoppolaColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12020-04-1906 minArt of Mortgage MarketingHow to EXPAND Your Market Share While Everyone Else is CONTRACTINGAs we continue trudging through these trying times, nothing in our lives feels usual, and the shadow of an uncertain future continues to loom over us.
Many people are facing a difficult season, and we’re all feeling the pinch brought on by a contraction of activity, business and income.
It’s natural to want to keep our heads down so that the storm blows over, but these seasons call for leaders who can step up to the plate and be a light in the darkness.
How do we maintain the right mindset in the...2020-04-1637 min
¡Sálvate Marty!Poco Ortodoxa / 2020 / Maria SchraderColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12020-04-1407 minArt of Mortgage MarketingCOVID-19 Client CelebrationsWe’re all living through a time where life is anything but ordinary or the usual, and we’ve decided to do something a little different with our podcast, and that’s celebrate our client wins and successes.
In order to be leaders, game changers and merchants of certainty, we need to be a light in this time of darkness. This is why our clients are sharing their stories, their life-changing, business-activating, profit-elevating marketing and mindset secrets.
On this episode, you’re going to hear snippets from our client interviews and hear how they’ve found growth...2020-04-1047 minArt of Mortgage Marketing5 Steps for Building a Rock-Solid, Recession-Proof BusinessWe’re living in uncertain and turbulent times, and this can take a toll on a business that doesn’t have the right pillars and systems built into it.
Why do mortgage pros struggle to build a stable and consistent pipeline even in the best of times? Where should we be intensifying our marketing and relationship-building efforts?
On this special webinar episode, I talk about the fastest and most consistent path to cash, and how to build longevity, peace of mind and security in your business.
We need to have acc...2020-04-021h 14Art of Mortgage MarketingHow to Stay Sane and Profitable When Things Are a Little NutsThe coronavirus epidemic and its impact on our health and wealth is weighing on everyone’s mind; but right now more than ever, it’s important that we show up powerfully in the face of this challenge. How do we remain effective and impactful at this moment? How can we avoid getting caught in fear and panic? In this episode, we talked about how to create a proactive plan to prosper in this time of challenge and strain.
Keep yourself anchored in an emotional home of resourcefulness, love, peace and proactive action. -Doren Aldana...2020-03-2645 minMY SCOTTS VALLEY PODCASTMSV Podcast Tackles the CoronavirusIn this episode of the My Scotts Valley Podcast, Robert Aldana meets with Mimi Hall who is the Santa Cruz County Health Director, Dr. Amee Sawhney of the all Alto Medical Foundation Urgent Care and Scotts Valley City Councilman Derek Timm.Lot’s to discuss in regards to the Coronavirus including:* Symptoms to look out for* The importance of Social Distancing* Getting the right information and great local resources * Anxiety and panic* Prevention and preparedness* Sanitation of our schools and parks* Panic stockpiling of goods* What our city and...2020-03-1444 minArt of Mortgage MarketingHow to 10X Your Loan Production Without Cold Calling w/Dave SavageMany mortgage officers are frustrated from not getting results, and it’s because they are reliant on the wrong methods. What are some of the flaws of cold calling? Why do we waste time when we approach the wrong agents, and how do we target the right ones instead? On this episode, I have a conversation with recognized mortgage industry leader, speaker, coach and the founder of Mortgage Coach, Dave Savage. We talk about tactics and strategies to generate more loans without cold calling.
If you don’t have a marketing system, you will h...2020-03-1239 minArt of Mortgage Marketing3 Reasons Why LOs Fall Out Of LOVE With Their Business (And How to Get Your FIRE Back!)Our businesses should be a source of joy, but sometimes, the inspiration, drive and passion dies out. Why does this happen? How do we reignite our love for what we do? Inspired by Valentine’s Day, this episode discusses what we can do to reignite and maintain the passion for our business and our goals.
A sense of direction is more important than our current location. If we’re moving in the right direction, we will feel fulfilled. -Doren Aldana
Takeaways
If we become complacent and stagnant, we stop expanding and pro...2020-02-2026 minMY SCOTTS VALLEY PODCASTSVPD Chief Steve Walpole and City Councilwoman Donna Lind Talk Safety, Programs, the City and Measure ZIn this episode of the MSV Podcast, Robert Aldana talks with Scotts Valley Police Department Chief Steve Walpole and Councilwoman Donna Lind about the safety of our city, the importance of having a local police department and dispatch, along with many city finance issues and Measure Z.2020-02-1941 minArt of Mortgage MarketingWhy Having Too Much Freedom Kills Your SuccessAs mortgage professionals, we have the benefit of extreme flexibility, but if we want to be successful, we have to put a limit on our freedom today, so we can enjoy ultimate freedom in the future. Is freedom a double-edged sword? Can too much of it affect our effectiveness and consistency? On this episode, we learn why having too much freedom can spoil our chances of success and the true freedom we desire.
You need to be willing to give up some daily freedoms in order to attain ultimate freedom. -Doren Aldana
2020-02-1316 minArt of Mortgage MarketingWhy Your Company Will Never Solve Your Marketing ProblemsOur mortgage companies, brokers and managers promise to be the one-stop solution for all our business needs, but when it comes to marketing, they will always fall short, no matter how much they try. What factors make them ill-equipped to help us really win at the marketing game? Should we be trusting them to take care of our databases? What should we do about our marketing instead? On this episode, you’ll learn why your company will never be able to help you get the breakthrough you want in your marketing efforts.
If you do ordi...2020-01-3122 min
¡Sálvate Marty!Parasite / 2019 / Bong Joon-HoComentario sobre el film Parasite a cargo de Aldana Cavazzuti.2020-01-2911 minArt of Mortgage MarketingHow Your Comfort Zone Keeps You Stuck In The Rut of Stagnation (Settling for Less)Clinging too tightly to our comfort zones is one of the biggest reasons people fail to achieve their goals. What are the effects of not getting out of our comfort zones? How do we overcome the fear of getting out of them? How does entitlement keep us stuck? On this episode, I share the 4 ways we get sucked into the vortex of our comfort zones.
The juice in life is in progress, expansion, growth, not in stagnating, sitting on your laurels and collecting dust. -Doren Aldana
Takeaways
We stay stuc...2020-01-2426 minArt of Mortgage Marketing3 Simple Steps for Creating a Kick Ass Marketing PlanThe start of a new year is the perfect time to rethink and refocus our marketing goals and efforts, and if we want to succeed, it’s important to have a marketing plan that makes success inevitable. How do we go about building a winning marketing plan? What routines and activities do we need to have in place? On this episode, we talk about how to strengthen our marketing plans and strategies for the year ahead.
If your marketing is on point, you should be getting 1-3 deals per month for every 100 past clie...2020-01-0736 minArt of Mortgage Marketing5 Steps For Using Facebook Ads to Generate Quality Mortgage Leads & Attract Rock Solid Realtor Partners Without Cold Calling w/Sabina PhillipszThere are 5 simple steps we need in order to turn Facebook into a lead machine that feeds our pipeline with an ever-growing flow of closed deals. Do you wish you had more quality leads, so you can close more deals? Is your prospecting method wasting your time with little to show for it?
In this episode, marketing expert, Sabina Phillipsz, reveals the critical steps most mortgage pros will never know about how to generate more quality leads on autopilot and how to use those pre-approvals as SUPER BAIT to attract top-producing Realtor partners. You’ll learn how to...2019-12-2655 min
¡Sálvate Marty!Tierra Arrasada / 2019 / Tristán BauerColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12019-12-1207 minArt of Mortgage Marketing3 BIG Reasons Why Most Marketing Plans Don't Work (And How To Fix It)Most of us are looking forward to a new year and hoping that our marketing strategies will be successful in helping us grow our businesses. The problem is that many of these aspirations and goals don’t get achieved because of how we approach our marketing. How do we make sure we’re setting our marketing up to win and succeed? What kills the effectiveness of our marketing plans? On this episode, we discuss 3 things that are hindering the effectiveness of our marketing plans, and how we can improve for a more successful 2020.
Until...2019-12-1221 min
¡Sálvate Marty!Entrevista con el Vampiro / 1994 / Neil JordanColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12019-12-0608 minArt of Mortgage MarketingAOMM - 3 Cash-Eating Gremlins In Your Business That Cause Griping Instead of GratitudeFor many of us, our businesses are robbing us of peace, gratitude and precious dollars, and it’s because of some of the approaches we are taking. What are the 3 things that are making it hard for us to have breakthroughs in our businesses? What are the more effective things we can do instead? On this episode, we talk about 3 things that are causing stress and strain in your business and how you can fix them so that you can glow with gratitude.
There’s only one true way to consistently grow your business, and that’...2019-12-0518 min
¡Sálvate Marty!The Irishman / Martin Scorsese / 2019Columna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12019-11-2910 minMY SCOTTS VALLEY PODCASTMSV Podcast: Recent News & Events, & MUCH to be Thankful ForIn this episode Robert Aldana covers recent news such as Kmart closing updates, crazy driving during rainy season, Emma Watson visits Scotts Valley and the cool locals who covered up the graffiti at Siltanen Park. We also discuss Ferrell's Donuts moving, the Farmers Market done for the year and some of the things we have to be grateful for in our commUNITY.2019-11-2831 minArt of Mortgage MarketingHow to Fix Not Hitting Your Income GoalsAs 2019 draws to a close, many loan officers are beginning to question why they haven’t met their income goals for the year. What are the key things holding us back from our targets, and what can we do to start the next decade on a more successful note? What are we missing that can be easily fixed to ensure a more prosperous future? On this episode, we learn how to reach our income goals.
Most people don’t get what they want because they don’t know what they want. Get clarity on the...2019-11-2725 min
¡Sálvate Marty!Salvados / Jordi ÉvoleColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12019-11-2108 minArt of Mortgage Marketing5 Steps for Attracting Top Producing Realtors as Exclusive Partners (Webinar)Many LOs feel like they aren’t getting anywhere or achieving anything when it comes to working with the best Realtors, and it’s because of repeating the same outdated and lack-luster methods. In order for us to overcome this, what are the 5 shifts that need to align in our businesses if we want to start attracting the top dogs? What are the things we need to stop doing immediately if we want our businesses to do better? In this webinar, we talk about the worst strategies for recruiting Realtor partners and what we can do instead, as well as a...2019-11-2158 min
¡Sálvate Marty!Boyhood / 2014 / Richard LinklaterColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12019-11-1510 min
¡Sálvate Marty!Festival de Cine Documental PopularColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12019-11-0707 minArt of Mortgage MarketingThe Risk of Not Taking RisksAll of us want to live more effective lives, but when it comes to doing what we need to do in order to achieve greater success, we often find ourselves shrinking back into fear. Does avoiding risk have any benefits, or are we shooting ourselves in the foot by playing it safe? How can taking risks help us progress, and why is it so important for us to tackle our fears head on? On this episode, we learn why the biggest risk we can take is not risking anything at all.
The biggest r...2019-11-0724 minArt of Mortgage MarketingThe Cost of Delaying on Your Dream (Doing It The Hard Way)When we don’t equip ourselves to win and succeed, we miss out on so many great things we could have in our lives and businesses. If we aren’t employing the right tools to mine our databases, attract agents, leverage technology, and build good systems, we will delay our own progress and success. Why is it important for us to stop blaming the results we get on our circumstances? What do we stand to lose when we aren’t showing up for success with the right mindset, attitudes and actions? On this episode, we talk about why doing things...2019-11-0432 min
¡Sálvate Marty!Unbelievable/ 2019 / Susan GrantColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12019-11-0108 min
¡Sálvate Marty!Latinoamérica territorio en disputa/ 2019 / Nicolás Trotta y Esteban CuevasColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12019-10-2505 minArt of Mortgage Marketing3 Limiting Beliefs (You Think Are True) That Kill Your SuccessMany of us believe that what gets in the way of our success are the circumstances and external limitations in our lives, whether it’s a lack of opportunity or the real estate market. The truth is, very often, we’re held back by our own untrue thoughts, ideas and beliefs about what we’re capable of, and what it takes to become successful. What are some of the beliefs that limit our ability to manifest our dreams? How do they stop us from being effective and productive? On this episode, I share on the erroneous limiting beliefs that hold u...2019-10-2423 min
¡Sálvate Marty!El Rey del Once / 2016 / Daniel BurmanColumna de cine a cargo de Aldana Cavazzuti en el programa Periodismo.6 en radio Asamblea todos los jueves 18.15 hs por www.radioasamblea.com o FM 94.12019-10-1807 minArt of Mortgage MarketingWhy Realtors Hate Average Joe LOs (And How to Flip the Script)A lot of loan officers dread reaching out to Realtors because they’re under the impression that Realtors instinctively hate dealing with them. How can we stop acting like the average loan officer Realtors abhor, and start flipping the script? Should we be less selective or is being too inclusive harming our chances? In this episode, we discuss how to stand out from the pack of average loan officers
Strive to come across as a welcome guest, rather than an annoying pest.
- Doren Aldana
Takeaways
Stop being a loan leech. Rea...2019-10-1725 min
Inspiración y Motivación Desde DESPIERTA EL COACH EN TI Con Henry Aldana y Mauro CardenasDescubre tu voz y despierta tu mensaje en Despierta el Coach en Ti con Henry Aldana y Mauro CardenasTodos tenemos dones y talentos que podemos utilizarlos para cambiar nuestra vida y la de los demás. La decisión es tuya. 2019-08-2800 minInspiración y Motivación Desde DESPIERTA EL COACH EN TI Con Henry Aldana y Mauro CardenasTecnicas, estrategias, y a Donde Va La Industria De Coaching con Mauro Cardenas y Henry AldanaEn este Podcast Despierta el Coach en Ti, exploramos donde esta y a donde se dirige la industria de coaching en Estados Unidos y Latino America2019-08-2000 minArt of Mortgage Marketing3 Secrets to Success That Separate the Top Dogs From All The RestThe mortgage industry is faced with a lot of challenges that can make running a business turbulent, but there are always top producers who thrive and achieve massive success regardless. What success-unlocking secrets can we learn from these people? What are the signs and symptoms that we are doing things the hard way? On this episode, I talk about the three X-factors that set the top dogs in our industry apart, and how we can emulate their success in our own businesses.
Most people focus on doing more, top producers focus on...2019-08-0826 minArt of Mortgage Marketing3 Critical Skills Every Mortgage Pro Needs to Master for SuccessOften, mortgage professionals don’t reach their full potential, purely because they aren’t following the right steps. What steps should you be taking to ensure you achieve the success you deserve? How do you go beyond lead generation and start converting more effectively? On this episode, I’m sharing the 3 critical skills every mortgage professional needs to master for success.
Remember: lead generation isn’t just about quantity. It’s about quality. -Doren Aldana
Takeaways
Lead generation is the first crucial step you must take to success. Ma...2019-07-1824 minArt of Mortgage MarketingHow to WOW Top Dog Realtors into Making You Their Exclusive LenderThe mortgage industry is filled to the brim with hopefuls. How can you make sure you stand out from the crowd? How can you offer a ‘wow’ factor that separates you from those offering the same, run-of-the-mill services as everyone else? On this episode, I’m sharing how to wow top dog Realtors to become their exclusive lender.
You can’t afford to be normal or average. We are in the business of fascination and being extraordinary and remarkable. -Doren Aldana
Takeaways
Lead with unique value. Make sure yo...2019-07-0429 minArt of Mortgage MarketingWhy Most Coaching Programs for Mortgage Pros Don't WorkThere are so many coaching programs out there, but not all of them are effective. Where do most programs go wrong? What should a great program be offering you? On this episode, I’m listing the 7 areas where most coaching programs fail.
You want a systems-based business that allows you to streamline your marketing and operations. -Doren Aldana
Takeaways
A lot of programs teach old-school, outdated methods to success. This means that rather than embracing the ease that comes with technology, they’re still making you take th...2019-06-2031 minArt of Mortgage MarketingHow to Stop Worrying and Start WinningWorry affects everyone at some point. However, rather than allowing it to control us, we should take measures to eliminate worry before it has too big an impact. What can you do today to stop worrying and start winning? What are the steps you can take now to avoid causing yourself anxiety that stops you from achieving your goals? On this episode, I explain what the CAR method is, and why you need to start using it.
The best way to start winning is by investing in yourself. -Doren Aldana
...2019-05-1031 minArt of Mortgage MarketingHow to Identify Where You're Leaving Money on The TablePeople leave money on the table when they don’t patch up their marketing. How do you figure out what mistakes you’re making? What’s limiting your results, even when you apply maximum effort? On this episode, I explain the 3 areas you should be mastering to avoid spending too much time on unimportant tasks and too little time doing the things that matter.
If you don’t make people think they have to work with you, you’re leaving money on the table. -Doren Aldana
Takeaways
Make sure you’re s...2019-04-1934 minArt of Mortgage Marketing7 Barriers to Breakthroughs that Will Hold You BackMost of the barriers to our success lie in our own mindsets. What thoughts and beliefs hold us back? How can we change them? On this episode, I outline the seven most problematic assumptions we allow ourselves to believe and why they harm our business. The great thing is, just as your mindset has stopped you from achieving in the past, changing the way you think can bring you immeasurable success going forward.
Think: 'What if it does work?' That's how a champion thinks. -Doren Aldana
Tak...2019-02-1534 minArt of Mortgage MarketingHow to Go from Zero to $92M in Just 3 Years w/ Chris PaliskaEntering the mortgage industry without prior experience can be an intimidating process. Where does one even begin to start looking for clients and partnerships? What are the steps you definitely don’t want to skip while building your business? On this episode, I talk with Chris Paliska about how he came into the industry with no experience and went from zero to $92M in annual funded volume in just 3 years!
Believe you’re capable of achieving your goals. Very seldom in life will you achieve that which you do not believe you can. -Dore...2019-02-0739 minArt of Mortgage MarketingHow to Stop Being at the Mercy of Your Realtors and Take CONTROL of Your PipelineFor many mortgage pros, the relationship they share with Realtors is one of complete dependence. This gets complicated when the Realtor doesn’t have the same level of motivation as the lender. How can you stop being reliant on under-ambitious Realtors and start attracting the top dogs whose motivation matches yours? Is there a way for you to stop using all your energy making appointments with bottom-feeding agents? On this episode, I outline the steps you can take to get the results you deserve.
Build a tribe of superstars. You’ll not on...2019-01-2521 minArt of Mortgage MarketingHow to Overcome Call ReluctanceFor many mortgage pros, the idea of calling prospective clients or Realtors is filled with anxiety and general reluctance. Why is this the case? What’s causing your hesitation to pick up the phone and ask a Realtor to meet with you? You know you’re the person for the job, so what’s stopping you? It’s time to flip the switch on this. Let’s find out how you can stop avoiding calls and start seeing breakthrough results.
The single biggest reason why you have call reluctance is because you’re lacking compell...2019-01-1123 minArt of Mortgage MarketingWhy Realtors Don't Make You Their Exclusive Lender (And How To Fix It)It’s frustrating to be in meeting after meeting with real estate agents without seeing any results. What could you be doing wrong? More importantly, what do you need to do right in order to attract the right partners? On this episode, I explain how to attract top-producing Realtor partners who make you their exclusive lender (while working on YOUR terms, not theirs), without begging, chasing or bribing.
Become that which you are trying to attract - Doren Aldana
Takeaways
Know what you want to attract and refuse to acc...2018-12-2824 minArt of Mortgage MarketingWhy Being "Realistic" and "Reasonable" is Death Rattle to SuccessWe’ve been programmed to believe that it’s foolish to believe in our biggest dreams, and that we should instead be realistic and reasonable. How does this get in the way of us actually doing what we were put on this earth to do? When people are realistic and reasonable, how does this manifest in their behavior, choices, and actions? How do the most successful and inspiring people respond to the pressure to be realistic? On this episode, I talk about why we need to break the paradigm of being realistic and reasonable if we want to achieve our...2018-12-1432 minArt of Mortgage MarketingHow Indecision Kills Your Success (And How To Fix It!)Many people falsely believe that taking a long time with decisions, deliberating, and trying to be risk averse is going make them more successful. Why does indecision do massive and catastrophic damage to our goals and dreams? What is the law of diminishing intent, and how do we fight it? What does it take to become powerfully decisive? On this episode, I talk about how to beat the beast of indecision and get closer to the life of our dreams.
Indecision is a decision to prolong the problem and to allow it to p...2018-12-0636 minArt of Mortgage MarketingThe Difference Between Being Interested vs. Committed to SuccessWe all envy the people who seem to have an unlimited amount of motivation— the people who are successful both in business and in their personal lives. What makes some people so good at sticking with their goals? What’s the difference between being interested in changing our lives vs. committing to the change? And what are some of the ways we can push ourselves outside of our comfort zone? In this episode, I talk about how taking the first step towards massive success starts with making a big commitment.
The interested always find...2018-11-1627 minArt of Mortgage MarketingYour EMOTIONAL HOME: The REAL SECRET Behind Your Success or Failure in Life & BusinessNo tactic can save us from living paycheck to paycheck if our mindset doesn’t change. The way we think is the root cause of our behavior -- and ultimately, our results. What is the definition of our emotional home? How do our emotions and mindset impact our work and personal routine? Why do we need to learn to be HAPPY NOW, even when what happens around us isn’t ideal? In this episode, I talk about the mindset of top achievers and how you can change the way you think to create an extraordinary life -- built by desi...2018-11-0130 minArt of Mortgage MarketingHow to Put an End to the "Income Roller Coaster" and Create Consistent Income GrowthInconsistent income is the biggest nightmare for most mortgage pros. Yet, instead of fighting against it, many MLOs consider it to be “normal” and just learn to live with it. How can we escape this “average” mindset, and how does having low expectations impact our income? How can we become more consistent with our marketing efforts -- and results? Why do we need systems in our business to do the heavy lifting for us? In this episode, I talk about how to overcome one of the most common struggles: inconsistent income.
Success is not easy...2018-10-1132 minArt of Mortgage MarketingMarketing Metrics that Matter: How to Measure Your Progress
Let's face it: The mortgage pros who track their numbers and have systems in place to hold themselves and their team accountable to results, tend to be more successful than those who don't. What are the key metrics we should focus on? How much should we be paying per lead or per client? What activities generate the highest ROI? In this episode, I talk about how we can make powerful progress by tracking key metrics and bringing structure to our business.
Not having data is like driving blindfolded and trying to stay...2018-09-2732 minArt of Mortgage MarketingBeing Proactive vs. Reactive: How to Build a REAL Business, Not Just a Glorified JobMany of us get caught up in the everyday tasks of our jobs without realizing that "busy" work, doesn't necessarily mean productive work. What’s the difference between working IN our business vs. ON our business? Is it possible to build a business that brings you consistently-growing, reliable income without you having to "wear all the hats" in production mode? What’s the drawback of focusing only on the urgent and important tasks? In this episode, I talk about building a REAL business vs. building a practice, and the dangers of getting caught up in minutia of low-value tasks.
...2018-09-1431 minArt of Mortgage MarketingBranding Yourself vs. Utilizing Your Company’s Brand
Many mortgage pros make the mistake of using the reputation of the company they work for as a form of branding. What happens when we leave a company and we’ve built our entire reputation based on theirs? How do we make our brand “portable”? And what comes first: lead generation or branding? In this episode, I talk about the advantages of branding ourselves and building our own reputation.
You build your reputation through repetition. -Doren Aldana
Takeaways
Branding consists of the associations we make in our...2018-08-2436 minArt of Mortgage MarketingBuilding Your Business the Easy Way vs. the Hard Way
We all want to reach our goals in the fastest, most enjoyable way possible. How do we find the easiest way to success? What are the dead giveaways that we are working too hard and getting too little results to justify our work? Most importantly, what can we do to make the switch from the “hard way” to success to the "smart way"?
If you aren’t moving forward, you're going backwards. There is nowhere in between. -Doren Aldana
Takeaways
Nothing has meaning inherently. We give every...2018-08-0228 minArt of Mortgage MarketingHow to Go from Just Making Friends with Realtors to Attracting SOLID Referral PartnersThe days when a few donuts and a smile would land you a referral are long gone. Real estate agents are bombarded with new offers every day. What prevents you from taking it a step further? How can you get the attention of a real estate agent? How do you make a WOW first impression with a Realtor, so they send you ALL their buyers? In this episode, I speak about the importance of making a diagnosis, building trust, and making an offer no agent can turn down.
It’s the extra bells and wh...2018-06-1430 minArt of Mortgage MarketingHow to Be Peaceful, Powerful & Productive in the Face of ProblemsWe have a belief system that says problems shouldn’t exist, but crises are a part of life. Are you overwhelmed by the problems in your life? What is your mindset when facing daily struggles? In this episode, we bring a new perspective to problem-solving. It’s not about avoiding problems, but controlling the way we perceive them-- and cultivating a warrior-like mindset.
If you say it’s bad, it’s bad. If you say it’s good, then it’s good. It depends on how you attach the meaning to it. That’s how powerful we are. We are me...2018-05-3128 minArt of Mortgage MarketingHow to Add UNIQUE VALUE to Realtors so They Stick with You w/Peter FickeisenThe market today is more competitive than ever. In times like this, you either bring something unique to the table or lose money. But how do you go about reaching Realtors and showing them you are different? Should you call by phone or send out business cards? Who should you even be targeting? In this episode, Peter Fickeisen shares his approach to bringing unique value without spending time on the phone.
Your people won’t have confidence until you bring confidence. They won’t follow until you step up and lead the charge. -Doren...2018-05-0457 minArt of Mortgage MarketingHow to Put a $100M Team in Place with the Right People, in the Right Roles
A lot of businesses hit their ceiling because the leaders don’t want to hire and delegate tasks to other people. Why is it so important to leverage the talent and time of other people? What role should you fill first? How do you get a vision of what your dream team will look like? On this episode, I share what I’ve learned over the past 13 years about building a superstar team in your business.
It’s all about leveraging the time and talent of your team to take your freedom, income, lifestyl...2018-03-2336 min