Shows
Gen CFrom LOLPics to Web3: 9GAG's Ray Chan on the Evolution of MemesMemeland and 9GAG’s Founder and CEO, Ray Chan discusses the evolution of meme culture and shares his insights on the future of internet culture and digital ownership.In this episode, we sit down with Ray Chan, Founder and CEO of 9GAG and Memeland, one of the world's largest independent meme-sharing websites and his Web3 venture studio. Ray shares the origin story of 9GAG and offers insights into the evolution of meme culture over the past 16 years. He discusses the intersection of memes with Web3 and NFTs and provides his perspective on the future of internet culture an...2024-08-1241 minGen CTraditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel ConlanRachel Conlan, CMO of Binance, discusses the company's marketing strategies, challenges in crypto adoption and her vision for the future in this week’s episode of “Gen C”.In this episode, we speak with Rachel Conlan, Chief Marketing Officer of Binance, the world's largest cryptocurrency exchange. Rachel discusses Binance's strategies for attracting new users, the importance of education in crypto adoption, and the role of brand partnerships in the industry by shedding light on their partnership with Cristiano Ronaldo. She also shares her vision for the future of Binance and the broader cryptocurrency landscape.Links mentio...2024-08-0557 minGen CMemes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicenseIn this episode, we explore how memes are reshaping the digital landscape and learn about innovative content licensing strategies with SmarterLicense founder Liz Hagelthorn.Liz Hagelthorn, founder and CEO of SmarterLicense, joins the pod to discuss the intricate world of meme culture and content licensing. With her extensive background in managing viral meme accounts and working with creators, Liz shares invaluable insights on monetization strategies for creators and the evolving landscape of digital IP. The conversation touches on AI's impact on content creation, effective brand engagement with memes and surprising parallels between meme economics and cryptocurrency trends.2024-07-2942 minGen CThe Final Squiggle: Erick Calderon on Art, Community and Spreading Joy in Web3In this episode of “Gen C”, we discuss how a simple colorful squiggle became an icon of the crypto art movement and what it means for the future of Web3.Erick Calderon, Founder/CEO of Art Blocks and creator of the Chromie Squiggle, joins us to discuss the final mint of the iconic NFT project. Erick reflects on the Squiggle's journey from a proof of concept to a symbol of the crypto art movement, now featured in major museum collections. He also shares his thoughts on bringing more joy and innovation to the Web3 space, emphasizing the need...2024-07-2234 minGen CBeyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New AudiencesWalmart's Justin Breton reveals how the retail giant is reinventing itself for the digital age through immersive commerce and virtual world experiences.In this episode, Justin Breton, Director of Brand Experience and Strategic Partnerships at Walmart, discusses the company's foray into digital platforms like Roblox and their new immersive commerce destination, Walmart Realm. Justin shares insights on partnering with creators, introducing real-world commerce in virtual environments, and Walmart's approach to innovation. He also touches on the company's strategy for engaging younger audiences and their cautious approach to implementing AI technologies.Links mentioned from the podcast: 2024-07-1547 minGen CLive from Consensus: Brands Using the Metaverse for Social GoodFrom the Consensus stage, this episode focuses on the future of immersive technologies, underlining how brands and creators are utilizing these platforms to drive community engagement and social responsibility initiatives.In this episode, we bring you another conversation from Consensus where we delve into how various brands are leveraging the metaverse and immersive technologies for social good, featuring insights from industry leaders: Justin Breton of Walmart, Adam Shlachter of Niantic, Winnie Burke of Roblox and moderated by Laurie Keith of Ad Council. Topics include Walmart’s virtual initiatives, innovations spotlighted at the Cannes Lions Festival, the impact of...2024-07-0141 minGen CSpawning Success: Todd McFarlane on Comics, Toys, and CryptoLegendary comic creator Todd McFarlane discusses his journey from artist to entrepreneur on this week’s episode of “Gen C”.Todd McFarlane, creator of Spawn and founder of Image Comics and McFarlane Toys, joins the podcast to discuss his career. He shares his journey from comic book artist to successful entrepreneur, offering insights on building brands and navigating the entertainment industry. McFarlane also delves into his recent forays into blockchain and digital collectibles, explaining his perspective on the future of art and collectibles.Links mentioned from the podcast: Todd on TwitterMcFarlane Toys WebsiteWatch t...2024-06-2441 minGen CLive from Consensus: Building a Brand on Blockchain Without Talking About Blockchain with Ben Leventhal of BlackbirdFrom the Consensus stage, Ben Leventhal shares his philosophy of building consumer-friendly crypto brands by prioritizing user experience over crypto buzzwords.Ben Leventhal, founder of restaurant brands like Eater.com and Resy, joins Sam Ewen on the stage at Consensus to discuss his latest venture, Blackbird, which aims to enhance the relationship between restaurants and customers through loyalty programs and payments built on blockchain technology. They explore Ben's philosophy of prioritizing user experience over crypto jargon and infrastructure when creating consumer-facing products. Ben also shares advice for other entrepreneurs looking to build successful Web3 brands. This episode wa...2024-06-1742 minGen CLive from Consensus: Memes & MoneyFrom the Consensus stage, we explore the rise of meme coins and the financialization of cultural ideas through blockchain technology.In this episode, we feature a panel from Consensus moderated by Camilla McFarland with artist Rhett Mankind, marketer Liz Hagelthorn, talent representative Chris Jacquemin, and investor Derek Edwards to discuss the emergence of meme coins, the tokenization of cultural concepts and the potential impact of this trend on art, celebrity and the monetization of ideas. This episode was recorded live at Consensus 2024 in Austin, TX.Links mentioned from the podcast: Derek on TwitterLiz on T...2024-06-1035 minGen CLive from Consensus: How Digital Assets and Virtual Economies Will Fuel Global Cultural Immersion with Ian Rogers of LedgerIn this interview, Ian Rogers, Chief Experience Officer at Ledger, discusses the launch of their innovative Ledger Stacks hardware wallet and the importance of digital ownership and self-custody as AI and security threats increase.Ian Rogers has long been at the forefront of cultural change, from serving as the Beastie Boys' internet guru to helping Yahoo, Beats, and Apple pioneer digital music to guiding LVMH's foray into social and digital media. Now Ledger's Chief Experience Officer, Rogers shares his thoughts on the future of network economies, the role of digital assets in cultural and technological shifts and...2024-06-0328 minGen CHamster Kombat and Hollywood Controversies: A Peek into Emerging Tech TrendsAvery and Sam explore the latest tech controversies, online security risks and viral crypto games on Telegram.In this guest-less episode, Sam and Avery delve into the recent dispute between Scarlett Johansson and OpenAI over the use of her voice, shedding light on the ethical concerns surrounding AI and synthetic media. The conversation also touches on the explosive growth of the Hamster Combat game on Telegram, highlighting the platform's potential for viral content and marketing opportunities.Links mentioned from the podcast: Gary Vaynerchuk’s New Book Day Trading AttentionScarlett Johansson says she is 'shocked, ang...2024-05-2824 minGen CSpatial Computing and the Convergence of AI, Blockchain, and Virtual Worlds with Evan Helda of AmazonEvan Helda, Principal Specialist in Spatial Computing at Amazon Web Services, joins this episode to discuss the future of spatial computing and its potential impacts.In this episode, Evan Helda, a leading expert in spatial computing at Amazon Web Services (AWS) sits down with Avery and Sam. Evan shares his insights on the recent release of Apple's Vision Pro and the challenges and opportunities in the development of immersive digital experiences. They delve into the convergence of spatial computing, AI and blockchain technology and how these advancements could revolutionize e-commerce, education, and entertainment.Links mentioned...2024-05-2151 minGen CBeauty Meets Blockchain with the Co-Founder of KIKI, Jana BobosikovaJana Bobosikova, Co-Founder of KIKI, discusses how her beauty platform empowers customers to co-create and co-own products through blockchain technology and community involvement.In this episode, Avery and Sam interview Jana Bobosikova, the co-founder of KIKI. KIKI is a beauty platform that rewards customers for participating in the product development process through voting, sharing ideas and providing feedback, using blockchain technology and NFTs to facilitate co-creation and co-ownership. We explore KIKI's innovative approach, the importance of community involvement and the future of decentralized product development.Links mentioned from the podcast: Tubi Launches Stubios, A F...2024-05-1443 minGen CDriving Innovation: Mercedes-Benz's Roadmap for Web3 and NFTsIn this episode, the Co-Founder of Mercedes' Web3 arm 0xNXT shares insights on their multi-year roadmap to reach both crypto natives and loyal customers.Max Orgeldinger, Co-Founder of Mercedes-Benz's Web3 initiative 0xNXT, joins the show to discuss the luxury automaker's approach to entering the NFT space. He shares insights into their multi-year plan for releasing NFT collections targeting different audiences, from crypto natives to their most loyal customers. We also discuss how Mercedes is exploring emerging technologies like AI and decentralized social platforms for their Web3 strategy.Links mentioned from the podcast: Instagram Creator U...2024-05-0741 minGen CBuilding a Billion-Dollar Business for Creators With Kajabi’s Sean KimIn this episode, learn the secrets to building a lucrative creator business from the ground up, straight from Sean Kim, President and CPO of the creator-first platform, Kajabi.Sean Kim, President and Chief Product Officer at Kajabi, discusses the challenges creators face in earning a sustainable income from their work. He explains how Kajabi's all-in-one platform has enabled over 63,000 creators and earned over $7 billion gross by providing them with the tools and resources to build and monetize their online businesses. Sean also shares his predictions for the future growth of the creator economy and Kajabi's roadmap for...2024-04-2927 minGen CSponsored Episode: Revolutionizing Digital Ownership: How Safe’s Smart Accounts Empower BrandsIn this bonus episode of ‘Gen C’, discover how Safe is revolutionizing digital asset management with programmable smart accounts.Lukas Schor, Co-Founder of Safe, joins Sam to explain how the platform enables users to create programmable smart accounts for securely managing their digital assets. He discusses how Safe's smart contracts provide more flexibility and security than traditional private key wallets, and how it is being utilized by companies like WorldCoin, Reddit, and Budweiser for managing digital assets and NFTs. Lukas also shares insights on building Web3 native brands and the future of crypto as a payment method.2024-04-2427 minGen CDapper Labs' Playbook: Ridhima Kahn on NBA Top Shot and Virtual InfluencersRidhima Kahn, VP at Dapper Labs, shares insights on virtual influencers, digital collectibles, and major brand partnerships.Ridhima Kahn, VP at Dapper Labs, joins Avery and Sam to discuss the company's journey, from CryptoKitties to NBA Top Shot and beyond. She dives into the world of virtual influencers, detailing the evolution of virtual personality Miquela and the role of synthetic personalities. Ridhima also explores Dapper's digital collectibles strategy, partnerships with brands like Disney, the NFL and the NBA and the future potential of this emerging space.Links mentioned from the podcast: AI-Generated Bond Movie T...2024-04-2239 minGen CThe Future is Mixed: Shaping Next-Gen Connectivity With Shachar Scott of Meta Reality LabsFrom the Quest headset to the innovative Ray-Ban Stories smart glasses, Shachar joins the podcast to share Meta's strategy to integrate cutting-edge technologies into our everyday lives.In this episode, Shachar Scott, the VP of Marketing at Meta Reality Labs shares insights on how Meta is aiming to democratize access to mixed reality experiences through products like the Quest headset and Ray-Ban Smart Glasses. She discusses the potential for these technologies to enhance everything from fitness and entertainment to productivity and social interaction, as well as Meta's approach to building an open ecosystem of partnerships to drive...2024-04-1641 minGen CNavigating the Intersection of Creativity and Commercialization With Adam Levine, Director and CEO of the Toledo Museum of ArtIn this episode of ‘Gen C’, Avery and Sam explore the rise of meme culture and are joined by guest Adam Levine, Director and CEO of the Toledo Museum of Art to discuss the financialization of art and his approach to collecting and exhibiting digital art. In this episode, hosts Sam and Avery discuss the over-financialization of culture and the impact on the art world, particularly in the realm of digital and crypto art. They are joined by this week’s guest Adam Levine, the director and CEO of the Toledo Museum of Art, who discusses the museum...2024-04-0846 minGen CFans First: Exploring MITH’s Creator-Fan Vision With Natalie Bruss and Michelle SanchezCo-Founders of MITH, Natalie Bruss and Michelle Sanchez, discuss how they’re reimagining fan engagement in a hyperconnected era.Natalie Bruss and Michelle Sanchez, co-founders of MITH, join the podcast to discuss their new creator platform that aims to transform the relationship between creators and fans. With deep backgrounds in talent management, events, and venture capital, they share insights on empowering creators to build direct connections with their most engaged audiences, leveraging blockchain for verifiable digital experiences, and the role of AI in enhancing creative workflows and fan interactions.Links mentioned from the podcast: ‘air h...2024-04-0136 minGen CFuture-Proofing Beauty Brands: Dina Fierro of Shiseido on Web3, AI and What's NextFrom Digital Collectibles to AI influencers, Dina Fierro of Shiseido Americas discusses beauty's boundaries in virtual realms.Dina Fierro, SVP Web3/Metaverse at Shiseido Americas, shares her journey from fashion to PR and marketing, becoming an early participant of online communities and influencer marketing. She delves into brands' exploration of Web3, metaverse, AI and gaming platforms like Roblox, balancing innovation with brand safety and measurable business objectives. Dina also highlights successful campaigns she’s executed like the NARS Color Quest experience on Roblox and Shiseido's Future Reflections generative NFT project.Links mentioned from the podcast: W...2024-03-2654 minGen CAuthenticating Content in the Generative AI Era With Vivendi’s Fabien AufrechterIn this episode of “Gen C”, VP of Vivendi, Fabien Aufrechter, discusses how a major media conglomerate is embracing Web3 and generative AI for content authentication, tokenization and more.Sam interviews Fabien Aufrechter, VP at Vivendi, about the company's initiatives around Web3 and generative AI. They discuss using NFTs and blockchain for content provenance and fighting misinformation, tokenizing media for decentralized CRMs and the opportunities and risks that generative AI presents for creative industries. Fabien also shares his unique perspective as the mayor of a French town, Verneuil-sur-Seine.Links mentioned from the podcast: Farcaster Loses...2024-03-1840 minGen CPouring Passion Into Brands: Diageo's Julie Yufe on Marketing Iconic SpiritsSVP of Vodka and Rum at Diageo, Julie Yufie, joins the pod to share how she keeps iconic spirits brands culturally relevant in this episode of “Gen C.”Julie Yufe, SVP of Vodka and Rum at Diageo, joins “Gen C” to discuss how the beverage giant balances global brand strategy with localized activations. She shares her approach to tapping into cultural moments like the Super Bowl through innovation and creator partnerships. Julie also explains why brand purpose is essential and how she stays inspired by trends across industries.Links mentioned from the podcast: Binance made cryp...2024-03-1142 minGen CCulture, Commerce and Code With Nelly Mensah, VP of Digital Innovation at LVMHIn this week’s episode, LVMH's Nelly Mensah shares her insight on the luxury giant's foray into Web3, metaverse and immersive tech.Nelly Mensah, VP of Digital Innovation at LVMH joins "Gen C" to discuss their approach to Web3, metaverse and immersive technologies. She discusses LVMH's early embrace of NFTs and the metaverse, the role of digital fashion and virtual worlds in enhancing customer experiences, and how AI is shaping the future of luxury branding.Links mentioned from the podcast: The Rebooting Newsletter on the state of publishersGab’s Racist AI Chatbots Have Been Instr...2024-03-0444 minGen CHow to Bring an NFT to the Stars With Micah Johnson, Creator of AkuMicah Johnson, former pro baseball player, artist and creator of Aku World, joins "Gen C" to discuss art in crypto.Today we have artist and former professional athlete Micah Johnson on the podcast. From being a successful artist to creating Aku, a character reminding children to go after their big dreams which has shown up at the NBA All-Star Game, on Beats Headphones, to the cover of Time Magazine, hear how Micah embodies aspirational creator culture.Links mentioned from the podcast: Aku WorldMicah’s InstagramMicah on TwitterWatch this episode on video:You...2024-02-2626 minGen CThe Creator Is the Product, With Shopify’s Head of Brand Jess WilliamsJess Williams, head of brand at Shopify, joins “Gen C” to share how they're leveraging creators and gaming for commerce.We’re joined by Jess Williams, head of brand at Shopify, to discuss the brand's work with creators and influencers as the next generation of entrepreneurs, their investment in women's sports sponsorships and their use of platforms like TikTok and gaming for commerce opportunities. Williams also provides insights on marketing trends like leveraging creators for ads and driving commerce through immersive experiences.Links mentioned from the podcast: Disney Tries Again To Get Game Business Right W...2024-02-2041 minGen CDigital Art and Cultural Acceptance With MoMA's Madeleine PierpontMadeleine Pierpont of The Museum of Modern Art shares how the renowned museum is embracing digital art and bringing awareness of the medium to its visitors.In this week’s episode, Madeleine Pierpont from MoMA discusses the museum's initiatives around digital art, exhibiting Refik Anadol’s NFT art physically, launching the Postcard project for collaborative blockchain art creation and their goal of bridging the gap between the traditional art world and Web3. We also discuss the role of museums today, challenges around art financialization and the future of AI art.Links mentioned from the podcast: App...2024-02-1245 minGen CVerifying Truth in the Age of Misinformation, With Melody Hildebrandt of FOXMelody Hildebrandt, CTO of FOX, joins the pod to discuss how AI and other emerging technologies are impacting and changing the media industry.In this episode of "Gen C," Avery and Sam explore the changing dynamics of the media industry and the impact of technology on media consumption and production. They discuss with this week’s guest, Melody Hildebrandt, CTO of FOX, the potential implications of AI in the newsroom, the importance of verifying content in the age of disinformation and how blockchain could revolutionize content financing and distribution.Links mentioned from the podcast: Gen...2024-02-0543 minGen CDriving Into the Metaverse With Pia Schörner of BMWBMW’s Head of Digital Experiential Content, Gaming and the BMW Metaverse shares insights on creating authentic brand experiences in virtual worlds and building relationships with the next generation of drivers.In this episode of “Gen C,” Avery and Sam chat with BMW’s Head of Digital Experiential Content, Gaming and the BMW Metaverse Pia Schörner about the automaker's forward-thinking approach to engaging younger audiences through gaming, the metaverse and emerging technologies like VR and AI. With 17 years driving innovation at BMW, Schörner provides an inside look at everything from the company's presence on Fortnite to its per...2024-01-3044 minGen CGetting Unhinged on CES, Snoop x Solo Stoves and, Is Roblox the new Amazon? With Avery and SamWith Avery back in action, she and Sam get into the latest news and updates like Snoop and Solo Stove and celebrity CMOs in this episode of “Gen C.”Avery shares her experience attending CES, the Consumer Electronics Show, and the key trends and technology that stood out. They also analyze the massive growth of Roblox's user base and discuss how and when the platform should monetize its audience. Other topics include Forbes utilizing connected wallets for subscriber acquisition and the implications of AI in content production and e-commerce.Links mentioned from the podcast: Insid...2024-01-2236 minGen CBringing Transparency to the Future of Music With TOKiMONSTA and Laura Jaramillo of SonuIn this episode, we discuss with the co-founders of Sonu how they’re disrupting the music industry and empowering both artists and fans with their blockchain-backed music streaming company.DJ and music producer TOKiMONSTA and Co-Founder Laura Jaramillo discuss Sonu, their music streaming and NFT platform built on blockchain aiming to provide artists with new revenue streams and more transparency into their fandom. We’re also joined by Magdalena Kala, our guest co-host to discuss the latest news of the week like the Bitcoin ETF approval.Links mentioned from the podcast: Bitcoin ETFs Win SEC A...2024-01-1652 minGen CBrand Building, Collectibles and Zero Second Commerce With Keith Soljacich of Publicis MediaEVP and Head of Innovation at Publicis Media Keith Soljacich joins us on this episode of “Gen C” and discusses how brands utilize evolving technologies to create deeper connections and supercharge business.In the first episode in 2024, we sit down with Keith Soljacich, EVP, head of innovation at Publicis Media to discuss how he uses emerging technologies to create personalized and emotional brand connections. Keith talks us through how he vets and brings technological opportunities, like artificial intelligence, blockchain and XR, to the number of clients that make up the Publicis Media network.Links mentioned from...2024-01-0958 min
Gen CPredictions for the New Year and Discussing Puma’s Marketing Playbook With Ivan DashkovPuma's Head of Emerging Technology, Ivan Dashkov, joins us to discuss how the sportswear brand is approaching digital fashion, community building and marketing innovation.Today's episode is sponsored by Chainalysis.In the final episode of 2023, Avery and Sam discuss predictions for 2024 and interview Ivan Dashkov, Head of Emerging Technology at Puma, about innovation in marketing and brand-building strategies like social media, NFTs, the metaverse and AI.Links mentioned from the podcast: Threads is officially starting to test ActivityPub integrationThe rise of AI fake news is creating a ‘misinformation superspreader’H&M nailed its me...2023-12-2751 min
Gen CArt Basel Recap: The Cultural Upscaling of BrandsIn this episode, we dive into recent news in tech, gaming and all things Miami Art Week.Today's episode is sponsored by Chainalysis.Avery and Sam discuss recent stories in tech regulation, gaming and brands at Miami Art Week. They explore topics like the EU's AI Act, the leaked trailer for Grand Theft Auto 6, brands participating in the metaverse and games and how brands can capture the high-value Art Basel audience.Links mentioned from the podcast: Decrypt Media Inc. and Rug Radio Merge to Create Global Web3 Publishing CompanyThe EU Just Passed Sw...2023-12-1824 minGen CUnpacking the Role of Digital Art in Art History With Sotheby’s Michael BouhannaMichael Bouhanna joins us to discuss the art world’s embrace of NFTs and the intersection between digital art and traditional auction houses.Today's episode is sponsored by Chainalysis.In this episode of "Gen C," we sit down with Michael Bouhanna, vice president, contemporary art specialista and head of digital art and NFTs at renowned auction house Sotheby’s. Michael takes us through the evolution of digital art as a movement and collectors’ growing embrace of crypto art. We discuss sales like Sotheby’s record-breaking $6 million sale of the Goose, as well as predictions for digital a...2023-12-1148 minGen CMerging Digital and Physical Through AR Gaming With Niantic CMO Mike QuigleyMike Quigley, chief marketing officer of Niantic, discusses the company's history of developing location-based augmented reality games, including Pokemon GO.Today's episode is sponsored by Chainalysis.Listen to this week’s episode where we discuss how Niantic encourages people to explore and bring joy to their lives through the use of AR. We talk about tools for developers, partnerships with brands and his thoughts on the future of AR and generative AI.Links mentioned from the podcast: Sports Illustrated Published Articles by Fake, AI-Generated WritersDeveloper Conference Axed After Fake Female Profiles OutcryPika Wows...2023-12-0442 min
Gen CAI and Unlocking Creativity With Chris Duffey, Strategic Development Lead of AdobeThis week, Avery and Sam unpack the OpenAI drama, then chat with Chris Duffey of Adobe on AI's impact on creativity and his view on Web3.Today's episode is sponsored by Chainalysis.In this episode, Avery and Sam interview Chris Duffey, who leads strategic development for Adobe’s Emerging Solutions. We discuss how Adobe is incorporating generative AI into their suite of creative tools including Photoshop, and Duffey's vision for bringing these emerging technologies to brands, creators and 3D worlds.Links mentioned from the podcast: Sam Altman to Return as OpenAI CEO Foll...2023-11-2742 min
Gen CInside Gods Unchained and the Evolution of Web3 Gaming With Daniel Paez of ImmutableOn this episode of "Gen C," we dive into the current gaming landscape with Daniel Paez, vice president and executive producer of the Immutable digital trading card game Gods Unchained.Today's episode is sponsored by Chainalysis.This week, Avery and Sam interview Daniel Paez, the VP and Executive Producer of Gods Unchained, a successful digital trading card game from Immutable. Daniel shares insights from his experience in traditional gaming at places like Blizzard and discusses the state of Web3 gaming today, including how to build sustainable games and a potentially hot take on why ownership m...2023-11-2046 min
Gen CCrenshaw to Crypto With DeShone Kizer of One of None and Jorge Peniche of The Marathon ClothingDeShone Kizer and Jorge Peniche join this episode of “Gen C” to discuss their origin stories and how the two brands are collaborating around rapper Nipsey Hussle’s legacy.Today's episode is sponsored by Chainalysis.DeShone Kizer shares how he made the shift in his career from an NFL quarterback to founder of an authentication platform for limited editions called One of None. We discuss the collaboration between Kizer and Jorge Peniche, creative director of Nipsey Hussle’s clothing brand, The Marathon Clothing, and about bringing to life a new NFT project bridging physical Marathon gear and...2023-11-1451 min
Gen CWeb3 and the Playbook to Rebuild Trust With Marc Mathieu, Co-Founder of the Web3 Studio at SalesforceIn this episode of “Gen C”, we are re-airing our conversation with Marc Mathieu, the co-founder of the Web3 Studio at Salesforce and was previously CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy is a must listen for all marketers.Today's episode is sponsored by Chainalysis.The Web3 Studio at Salesforce is focused on bringing hundreds of thousands of brands large and small into the Web3 universe. As the largest SAAS company in the world, unlike Nike or Starbucks, Sales...2023-11-0635 minGen CFrom VR to AI, Mattel’s Vision for the Future of PlayThis week, Ron Friedman, VP of Mattel Future Lab, joins us to share how Mattel is bringing iconic toy brands into the digital future through a human-centered approach to innovation.Today's episode is sponsored by Chainalysis.Ron Friedman of Mattel Future Lab shares his perspective on the importance of brand authenticity, mainstream accessibility and leveraging Web3 tech to reimagine play. He shares Mattel's vision for pioneering the future while staying true to their mission of connecting people. We talk about iconic brands like Hot Wheels and Barbie and how the brand is continuously looking to e...2023-10-3044 minGen CDecentralizing Museums With Tom McLeod of ArkiveIn this episode of “Gen C,” Tom McLeod, co-founder of Arkive, discusses the company’s goal of making art more accessible through decentralization and community.Today's episode is sponsored by Chainalysis.Tom McLeod, co-founder of Arkive, joins Gen C to discuss his background shifting from music and tech to arts and culture and how his company, Arkive is democratizing art collecting and patronage. Tune in to learn about Tom’s takes on emerging tech, collective ownership and disrupting the traditional museum model.Links mentioned from the podcast: Universal Music sues AI company Anthropic...2023-10-2341 min
Gen CRestaurants, Loyalty and Getting $FLY With Ben Leventhal, Founder and CEO of Blackbird LabsNobody understands restaurants like Ben Leventhal. From starting Eater and Resy to his new venture, Blackbird, Ben discusses bringing restaurants on-chain and building loyalty.Today's episode is sponsored by Chainalysis.In this episode of the podcast, Avery and Sam chop it up with Ben Leventhal from Blackbird Labs. Ben has been a successful entrepreneur having started Eater, acquired by Vox, and Resy, acquired by Amex, and is now using NFTs and loyalty rewards on-chain to connect restaurants with their best customers with his new venture, Blackbird Labs.Links mentioned from the podcast: W...2023-10-1637 minGen CSponsored Episode: Regulation and Crypto’s Brand Problem With Jason Somensatto, Head of North America Public Policy, ChainalysisJason Somensatto, who leads North America public policy for Chainalysis, discusses regulation, global perspectives and how brands should approach crypto.In this sponsored bonus episode of the podcast, Sam sits down with Chainalysis’ Jason Somensatto to discuss how the current regulatory landscape can be challenging for those looking to build, including in the Global South. We also discuss Jason’s ‘Best Customers vs. Bad Actors’ framework when it comes to risk and data.Links mentioned from the podcast: ChainalysisJason Somensatto on LinkedInFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3"Gen C" fea...2023-10-1233 minGen CExercising the Innovation Muscle With Julia Klim, VP Strategic Partnerships, BD at EquinoxJulia Klim of Equinox speaks with Avery and Sam on her role and how the lifestyle brand has been on top of fitness and culture trends for decades.In this episode of the podcast, Avery and Sam sit down with Julia Klim, VP Strategic Partnerships and BD at Equinox. Julia discusses how Equinox has evolved its brand over the years and has used innovation and creative partnerships to connect with consumers. Julia also discusses the role of Web3, gamification and alternate realities in the fitness and lifestyle journey.Links mentioned from the podcast: Tom H...2023-10-0942 minGen CInnovation at the Core of Marketing with Alyson Griffin, Head of Marketing at State FarmAlyson Griffin joins us on the podcast to discuss her experience transitioning from tech marketing roles at Intel and HP to leading marketing for State Farm. In her time at State Farm, Alyson has introduced the brand to Web3 initiatives like bringing Jake to the Metaverse and the State Farm jingle, “Like a good neighbor, State Farm is there”. In this episode, we touch on the importance of innovation being at the core of their marketing strategy, the power of earned media, and the benefits of taking risks as a brand.Links mentioned from the podcast: Hey...2023-09-2545 minGen CDriving Social Impact Through Emerging Technologies: A Conversation With Laurie Keith, VP of The Ad CouncilWe're thrilled to introduce our latest guest, Laurie Keith, VP of Emerging Media and Technology at Ad Council. Laurie joins us to delve into their collaborative efforts with a diverse range of companies spanning various industries and technologies, all aimed at crafting impactful social campaigns.The Ad Council is a nonpartisan nonprofit that works with brands, creative agencies and media companies via pro bono or donated media bringing awareness to topics like mental health and diversity and inclusion. The Ad Council is responsible for some of the most iconic campaigns like Smokey Bear and McGruff the Crime...2023-09-1848 minGen CDressing the Digital World With Derek Edwards, Nick Gonzalez and Megan KasparThis week, we celebrate the beginning of Fashion Month taking place in New York before moving on to London, Milan and Paris. This conversation was previously recorded at Consensus this past year in Austin, TX.Derek Edwards of Collab+Currency, Nick Gonzalez of UNXD and Megan Kaspar of Red DAO join Toby Bochan on the Consensus stage to discuss the rise of digital fashion, luxury brands entering Web3, the importance of provenance and community building and predictions for the evolution of digital fashion.Links mentioned from the podcast: Toby’s TwitterDerek’s TwitterNick’s Twitter...2023-09-1128 minGen CHow Real Estate Is Embracing Web3 With Julie Allen, SVP of Digital and Creative at Howard HughesThis week on “Gen C,” we spoke with Julie Allen of Howard Hughes Corporation, a major real estate developer exploring Web3 technologies. We discussed how Howard Hughes is leveraging innovative technologies to bridge digital and physical experiences, from VR tours to NFT scavenger hunts.Julie Allen, SVP of Digital and Creative at real estate company Howard Hughes, joins the podcast this week to discuss how a real estate company is innovating in Web3. Julie shares how she got involved in crypto in 2013 and has since been an advocate for bringing Web3 technology and AI to enhance Howard Hugh...2023-09-0446 minGen CDon’t Be An Expert, Be A Student with Sandeep Seth, CMO of CoachSandeep Seth, CMO of Coach, started off as an engineer before changing his career to focus on marketing. From P&G to Coach, Sandeep shares lessons learned along the way as well as a deeper dive into his perspective on innovation across Web3, Immersive Worlds and AI. Links mentioned from the podcast: Friendtech heats upYouTube tackles AISandeep's TwitterCoachFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by J...2023-08-2846 minGen CGrowing A Web3 Brand With Austin Hurwitz, Head of Business Development and Strategy at DoodlesAvery and Sam speak with Austin Hurwitz from Doodles on recent collaborations, managing a Web3 community and channeling creativity with a Web3 based brand.This week's guest is Austin Hurwitz, head of business development and strategy at Doodles. Austin has worked at Amazon and other brands with a focus on music. Now, he is helping to steer Doodles from a pure play Web3 project to a mainstream brand, including recent collaborations with Adidas and CAMP. We hear what Austin and Doodles are focusing on and how they are doing so far.Links mentioned from the...2023-08-2147 minGen CUnderstanding Web3 Talent and Opportunities With Lesley Silverman of UTAAvery and Sam sit down with United Talent Agency’s Lesley Silverman to talk about career paths in Web3 and how talent agencies can help.This week's guest is Lesley Silverman, Head of Web3 at United Talent Agency. UTA represents many of the most dynamic artists in the Web3 space as well as many of the top actors, directors and creators in the world. We discuss her journey from lawyer to Web3, how creatives are approaching the space and how supporting artists is more about patronage than financial gain.Links mentioned from the podcast: Gri...2023-08-1449 minGen CFrom Batman to NFTs: How Warner Bros. Discovery Is Building Web3 Into FranchisesAvery and Sam chat with Josh Hackbarth of Warner Bros. Discovery about how major franchises are superserving their existing fan base and exploring new and engaging opportunities in Web3.Our guest this week is Josh Hackbarth, SVP, Franchise - DC, Animation and NFT Commercial Development for Warner Bros. Discovery. Hackbarth sits down with Avery and Sam to discuss developing Web3 initiatives for iconic franchises like Batman and Looney Tunes and how to further engage fans by creating open dialogue through Discord.Links mentioned from the podcast: Ralph Lauren Goes Bigger on Fortnite with island a...2023-08-0851 minGen CCoachella's Sam Schoonover on Building Communities OnlineWe sat down with Sam Schoonover, innovation lead at Coachella, to discuss Coachella Island, music NFTs and the shift in physical experiences with the rise of social media.Sam joins the podcast to talk about his work with Coachella but also as the founder of Forward, a creative and emerging technology studio. He shares his experiences working with entertainment brands in the consumer innovation and technology space ranging from Universal Pictures to Epic Games.Links mentioned from the podcast: Twitter is being rebranded as XAs Actors Strike For AI Protections, Netflix Lists $900,000 AI JobThe S...2023-07-3149 minGen CThe Next Evolution of Gen C with Avery and SamOn this episode, we talk about Google Play’s policy update allowing NFTs in their apps, Hollywood’s latest proposal amidst the strikes revealing studios want to own the likeness of background actors in perpetuity and Snoop Dogg’s Web3 music platform, Sound. Most importantly, Avery and Sam talk about the expansion of the pod to include more topics and guests. Gen C is the new generation of the internet. The C stands for Crypto, but it also stands for Creators, the Connected Consumer and Collectibles (both digital and physical with OnChain provenance). It stands for Culture and Characters (the on...2023-07-2438 minGen CBrand Growth and the Consumer Mindset With Rachel Weiss of L’Oréal BOLD VenturesOn this episode of “Gen C,” we discuss the evolution of the beauty industry with Rachel and how emerging tech, from VR and AR to new social platforms like Threads, has challenged the ways she engages with consumers.This episode is sponsored by Chainalysis.Rachel has spent 16 years at L’Oréal where she’s shifted from marketing to digital strategy and innovation, to her current role as early stage investor at L'Oreal BOLD Ventures. Avery, Sam and Rachel talk about the early days of the beauty industry where products were primarily purchased in stores vs. online...2023-07-1849 minGen CThe Edges of Innovation With Seth Goldstein, Founder of Bright MomentsSeth Goldstein has consistently been at the forefront of technological innovation. From the nascent stages of the Internet to his role as Entrepreneur-in-residence at Flatiron Partners, he has continually pushed the boundaries of what is possible. He is now pushing forward the generative art movement with Bright Moments.This episode is sponsored by Chainalysis.Seth is a serial entrepreneur who has had a large number of successful companies and a few others that may have been launched a bit before their time. With Avery away, Seth and Sam go deep into Seth’s history, how he...2023-07-101h 02Gen CDefining Culture in Web3 With Jeff Carvalho, Co-Founder of HighsnobietyThis week, we sat down with entrepreneur and trend curator, Jeff Carvalho, to get his perspective on how one builds culture and communities and their intersection in Web3. We also explore his journey from pharmacy school to co-founding global fashion media brand, Highsnobiety.This episode is sponsored by Chainalysis.Jeff Carvalho is the co-founder of Highsnobiety, co-founder of Burrata, and host of the “Culture Club” talk show. He shares his perspective on how technology and culture intersect in Web3 and the impact it has on bringing more users to the space. Plus, Avery and Sam disc...2023-07-0348 minGen CMetaverse Learning, NFTs in the Intelligence Industry and AI Powered JPEGs With CoinDesk’s Cam ThompsonIn this episode, special guest host Cam Thompson from CoinDesk and Sam talk about all of the latest stories and deep dive into metaverse learning and how the German Intelligence division is using NFTs to recruit talent.Cam Thompson is CoinDesk’s web3 journalist and is also a host of the “Carpe Consensus” podcast on the CoinDesk Podcast network. Cam and Sam break down the latest stories and trends on what is happening in AI, NFTs and metaverse learning.Links mentioned from the podcast: Brycent Playing the Nike x Fortnite collaborationAlethea AI and ChatGPTGerman Intelli...2023-06-2638 minGen CSponsored Episode: Understanding Brand Safety and Trust In NFTs, Featuring Ian Andrews of Chainalysis and Christoffer Poulsen of Bang & OlufsenIn this special partner episode, we focus on how Chainalysis brings a security mindset to brands operating in the NFT space and we speak with Bang & Olufsen on their recent audio-focused NFT launch.Bang & Olufsen has been in the luxury audio space since 1925 with an eye towards design and high end customer experiences. They turned to Chainalysis to ensure that they were utilizing best practices in their tech stack to not only ensure that they were operating in a safe and secure manner but also that the consumers who were buying their NFTs were not funneling dark...2023-06-2235 minGen CCollaborating With Communities, Featuring Shannon Snow of World of Women and Tatiana Lupart of Moët HennessyIn this episode, we discuss how legacy brands are building and growing in this creator economy and the importance of finding communities that are aligned with their mission.Coming off of a recent collaboration between World of Women and Cloudy Bay Vineyards (LVMH) in Lisbon, Shannon and Tatiana share their insights on ideal brand partnerships, previous executions in Web3 like WoW’s partnership with Nicole Richie’s House of Harlow and the correlation between Web3, socializing and IRL events.Links mentioned from the podcast: Fewocious Announces Adidas CollabGuy Fieri and Sammy Hagar Launch Web3 Tequi...2023-06-2049 minGen CTokenizing Once in a Lifetime Experiences With Andy Krainak, President of VeeFriendsIn this week’s episode of “Gen C,” VeeFriends President Andy Krainak comes on the podcast to discuss VeeCon year two, creating with Gary Vaynerchuck and how VeeFriends is activating a very loyal audience with empathy.This episode is sponsored by Chainalysis.com.Andy took a chance 11 years ago by tweeting at Gary V and asking for an internship. Fast-forward and Andy now leads VeeFriends, Gary’s successful Web3 brand NFT, event pass and community. He comes on the pod to discuss the most recent VeeCon conference in Indianapolis that featured everyone from Busta Rhymes to Drew B...2023-05-2944 minGen CBuilding Disruptive Brands from Web2 to Web3 With Kate Rouch, CMO of CoinbaseOn this week’s episode of Gen C, Coinbase's Kate Rouch talks about how the brand is looking to not only attract new users but also improve the industry at large through technology and education.Kate was at the forefront of growing the Meta brand, formerly Facebook, and product marketing for eleven years prior to making the jump to Coinbase. She joins the podcast to discuss how working at an innovative and disruptive company like Meta helps to inform her work at Coinbase. She also gives us the insider scoop on how the infamous Super Bowl ad wi...2023-05-2241 minGen CBobby Hundreds, Co-Founder of The Hundreds, Thinks It Is Still Early for Web3 and Why We Need to Give It Room to GrowAvery and Sam sit down with streetwear legend and Web3 entrepreneur Bobby Hundreds on the eve of the release of his new book, "NFTS ARE A SCAM." Bobby discusses his thoughts on how brands should build Web3 projects, his approach to culture and community and how AIR may be the most Web3 movie ever made.This episode is sponsored by Chainalysis.com.For the last 20 years, Bobby and Ben Hundreds of The Hundreds have successfully built a global brand through their forward-looking approach to community and creative collaboration. In 2021, they released the Adam Bomb Squad N...2023-05-151h 10Gen CDemocratizing Ownership: The Future of Crypto Adoption and Brand Integration, With MoonPay CEO Ivan Soto-WrightMoonPay’s Ivan Soto-Wright joins Avery and Sam to discuss how MoonPay is helping to onboard brands and consumers into Web3 with simple tools to expand opportunities in a digital future.From the origin story of trying to create a buy crypto button for bitcoin.com to today, when over 15 million people have engaged with MoonPay financial services, Ivan Soto-Wright has helped to create one of the more ubiquitous Web3 brands. MoonPay is particularly strong in helping many of the world’s top brands join the ecosystem: Time Magazine, Alo Yoga, FOX, Christie’s and many others use Mo...2023-05-0847 minGen CEvaluating the Web3 Music Ecosystem, With Oana Ruxandra of Warner Music GroupThis episode is sponsored by Chainalysis.com.Recorded live at Consensus 2023 in Austin, Texas, Oana Ruxandra, chief digital officer for Warner Music Group joins Avery and Sam on stage to discuss fandom, non-fungible tokens in music and how artists and music labels are strategizing 360 approaches to help artists’ careers.Oana Ruxandra started her career as a financial portfolio manager before transitioning into the entertainment industry. As chief digital officer for Warner Music Group, she helps artists navigate innovation and the artist/fan engagement cycle. In this conversation, discussed live on stage in Austin at Consensus 2023, Oan...2023-05-0128 minGen COn Gaming and Brand Building with Ryan Wyatt of Polygon LabsRyan Wyatt, president of Polygon Labs, joins the "Gen C" podcast to discuss his extensive experience in gaming prior to his current role and how he and Polygon Labs are helping bring brands into Web3 through their technology. Ryan Wyatt shares his experience growing the Polygon Labs team, the development and growth team of Polygon, which has worked with big name brands ranging from Starbucks to Immutable. Sam and Avery pick Ryan's brain on how he approaches Web3 from the interoperability of communities, his take on whether wallets are a barrier to bringing people into the space...2023-04-1049 minGen CThe Tokenization of Culture, With Neda Whitney of Christie’sNeda Whitney, SVP, Head of Marketing at Christie’s discusses her career in Marketing, the historic Beeple sale and being the first auction house to exist on chain.On this week’s episode, Neda, Sam and Avery talk about the value of collecting digital art, dispelling the meaning of ‘crypto art’ and building loyalty with audiences through NFTs. Prior to Christie’s, Neda spent 20 years in agencies spanning from luxury PR to digital marketing.Links mentioned from the podcast: Wassies NFT Prices Surge as Crypto Twitter Lore-Themed Hotel Opens in SingaporeUnreal Engine Fortnite (UEFN): The ability...2023-04-0346 minGen CAugmenting Our Imaginations, With Mickey Friedman of Flair.aiMickey Friedman, founder of Flair.ai, a product photography and advertising composition tool that is AI generated, joins the “Gen C” podcast this week to discuss the future of artificial intelligence.Mickey Friedman shares her knowledge of AI, a hot topic for not only those in Web3 but anyone on the internet who has come across ChatGPT, DALL-E or Midjourney. Mickey was at Tesla and Adobe prior to co-founding Flair.ai. In this episode, we discuss everything from AI for brand marketing to copyright infringement to whether or not AI is part of Web3.Links ment...2023-03-2746 minGen CWeb3: The Future of Cultural Evolution with Nick Adler, MNTGENick Adler joins the podcast to talk about his journey into Web3 and how he’s bringing culture to digital wearables through his love of streetwear. From onboarding Snoop Dogg into Web3 to being an early holder of Bored Apes and most recently, founding MNTGE, a Web3 company focused on streetwear, vintage fashion and digital collectibles, Nick shares his long-term version and approach in the space.Links mentioned from the podcast: Meta Will End Support for NFTs on Instagram, FacebookSesame Street to Launch First NFTs With VeVe, Starting With Cookie Monster Digital Collectibles at $60 Eac...2023-03-201h 08Gen CBreaking Down Web3 Gaming, Wallet as a Service and Tokenization With CoinDesk’s Rosie Perper, Deputy Managing Editor for Web3Rosie Perper, Web3 journalist for CoinDesk, joins “Gen C” to discuss the latest moves in Web3.Rosie Perper, CoinDesk’s Deputy Managing Editor for Web3 joins Avery and Sam to discuss some of the bigger stories happening in NFTs, Web3 gaming, tokenized social clubs and playlists as well as the latest Vayner research on the Web3 consumer.Links mentioned from the podcast: Coinbase starts Wallet as a ServiceThe Otherside ‘Second Trip’Planet Hollywood Goes Web3Spotify Tokenizes Playlists Rosie Perper on TwitterVayner’s Web3 Consumer ResearchFollow us on Twitter: Sam EwenAvery AkkineniCoinDes...2023-03-1338 minGen CInteroperable Loyalty With Ty Haney, Co-Founder and CEO of Try Your BestTy Haney, the founder of Outdoor Voices, joins Gen C to discuss community loyalty, rewards, Web3 and her new company, Try Your Best.Ty Haney is a serial entrepreneur. She started Outdoor Voices while she was in her early 20s and built the company into an athletic apparel powerhouse through community and social media power. She is now the CEO of Try Your Best, a platform for brands and fans to connect and build Web3 rewards ecosystems. She also discusses Joggy, her alternative energy drink brand and how she is building the brand through tokenized community.2023-03-0650 minGen CBonus Episode: Overpriced JPEGs and Gen C Discuss Events and NFT TicketingAvery, Sam and Carly Reilly, the host of Overpriced JPEGs, break down the events and ticketing industry and why NFTs and the blockchain can help rewrite the system. Carly Reilly, the host of Overpriced JPEGs, joins Avery and Sam on a joint episode to discuss how NFTs and the blockchain are changing IRL experiences for attendees. They also introduce Microcosms, CoinDesk’s first NFT Pass for Consensus, VeeCon 2023 and the Overpriced Happy Hour tour. Reilly’s podcast, Overpriced JPEGs, touches on Web3, the metaverse and emerging technology and if NFTs are overpriced JPEGs or technology that will chan...2023-03-011h 05Gen CBringing Mindfulness Into the Metaverse With Angelic Vendette, CMO and Global Head of Marketing of Alo YogaAngelic Vendette discusses the importance of brand authenticity and how a mission that is centered around mindfulness and wellness can enter either immersive worlds or the NFT space authentically while staying true to core brand values.CMO and Global Head of Marketing of Alo Yoga, Angelic Vendette joins the podcast to share insights on how Alo Yoga built one of the most successful experiences on Roblox and are expanding in digital collectibles. Vendette discusses the intentionality of the brand whether it's in the Metaverse or at NYFW with the announcement of their Aspen collection, the brand’s fi...2023-02-2737 minGen CHow Ownership Changes the Experience With Adam Brotman and Andy Sack, Co-Founders and Co-CEOs of ForumAdam Brotman and Andy Sack of Forum3 discuss how they help brands build Web3-powered loyalty programs, most notably for Starbucks Odyssey.Adam Brotman and Andy Sack talk about their journey into Web3, one that includes the actor and entrepreneur, Brock Pierce. Together they’ve created Forum3, a strategic advisory company for Web3 initiatives, and have worked with some of the largest brands entering the space. From Starbucks to The New York Times, Forum3 educates brands on the ethos of the ownership economy and the value Web3 brings in developing deeper relationships with consumers.Links me...2023-02-2147 minGen CWeb3 Has Purpose Built in, With Global VP of Adidas /// Studio Erika Wykes-SneydErika Wykes-Sneyd joins “Gen C” this week and discusses how her passion for Web3 resulted in her creating the Adidas /// Studio dedicated fully to Web3 initiatives.As a seasoned marketer, Erika’s career prior to Adidas includes Playstation, Google, Uber and Paypal where she was at the forefront of launching brands and initiatives that have had a large impact in culture. Her current role at Adidas was one that she championed herself to create by showcasing the value of Adidas having a Web3 strategy. Since she joined, Adidas has executed successful launches such as ‘Into the Metaverse’ and collab...2023-02-1342 minGen C10 Episodes In – Recap and Current State of the MarketAvery and Sam look back on the past ten episodes of the podcast and share their observations and perspectives on hot and emerging topics for brands, creators and consumers.This week on “Gen C,” Avery and Sam discuss a number of topics that have been top of mind both in the news and generally in the Web3 space. From NFT tickets and collectibles to AI and its impact on creators and brands, tune in to hear hot takes and alpha from our co-hosts as we celebrate and reflect on ten episodes of “Gen C.” Links mentione...2023-02-0638 min
The RitualDoc Blust at Superstition – Boogie Back Mix ft. SaxxDocDoc Blust Superstition Jan 14 Saturday with SaxxDoc2023-01-311h 27Gen CWhere Business Value Meets Cultural Value With Sophie Kelly, SVP of Whiskies at Diageo North AmericaHear how Sophie’s curiosity for Web3 allowed her to tap into a new market of consumers and connect with them in ways that are more collaborative and iterative than in Web2.Sophie Kelly, SVP of Whiskies at Diageo North America joins us this week on the podcast to share her experience spanning from media to advertising and digital agencies and her current role on the client side at Diageo. She shares insights on how to approach marketing to a Web3 audience and the importance of creating incremental value as a brand to its target consumers. Plus, Av...2023-01-3042 minGen CBeing Ahead of the Curve With Co-Founder of BFF and Club CPG, Jaime SchmidtJaime Schmidt, Co-Founder of BFF and Club CPG joins the podcast to share her journey as a serial entrepreneur. From founding Schmidt’s Naturals to Club CPG to BFF, Jaime drops insight on how creating products and brands for niche interest groups has proven successful and that it doesn’t need to be a one-size-fits-all.Jaime Schmidt has had great success across multiple endeavors and is recently known for co-founding BFF, whose mission is to educate women and non-binary people and onboard them into the world of Web3. She joins the podcast this week to share how she’...2023-01-2340 minGen CWeb3 and the Playbook to Rebuild Trust With Marc Mathieu, Co-Founder of the Web3 Studio at SalesforceMarc Mathieu not only is the Co-Founder of the Web3 Studio at Salesforce but previously was CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy should be a must listen for all marketers.The Web3 Studio at Salesforce is focused on bringing hundreds of thousands of brands large and small into the Web3 universe. As the largest SAAS company in the world, unlike Nike or Starbucks, Salesforce is not focused on the end consumer, but on the business layer that lies in...2023-01-1645 minGen CBringing Web3 to 3 Billion People, With Spencer Gordon, Group Vice President, Consumer Connections at Anheuser-BuschWith billions of customers around the globe, Anheuser-Busch (AB) produces some of the most popular products in the world. In this episode, Spencer Gordon joins us to discuss how AB entered the Web3 space and how Anheuser-Busch is utilizing its heritage brands to deepen customer relationships and create unique connections through collectibles, communities and experiences.Spencer Gordon, group vice president, consumer connections at Anheuser-Busch sits down with Avery and Sam to discuss AB’s long-term approach and Web3 strategy with legacy brands including Budweiser and Bud Light. Hear Spencer’s take on how to create longstanding value dire...2023-01-0947 minGen CThe Accessibility Layer of Web3 With Fonz, Founder and CEO of TokenProofHear how TokenProof is making Web3 safer while bringing utility, identity and access points to brands and NFT communities for live events around the world. This week’s guest is Fonz, Founder and CEO of TokenProof. Hear how TokenProof started and why the growing platform is the chosen method of ticketing and wallet identification for events from NFTNYC to Art Basel to brand activations large and small.Links mentioned from the podcast: Christie’s Sales Are DownChatGPTDall-eMidjourneyTokenProofFonz’s TwitterFollow us on Twitter: Sam EwenAvery AkkineniCoinDeskVayner3From our sponsor...2022-12-2738 minGen CBridging the Physical to the Digital With Kate Brady, Head of Next Gen DTC Connections & Innovation of PepsiCoFor big corporations like PepsiCo, we talk about the challenges of bringing their heritage brands into the space. This week’s guest is Kate Brady, Head of Next Gen DTC Connections and Innovation of PepsiCo. Brady has helped bring highly beloved brands including Cheetos, Gatorade and Pepsi into the metaverse and Web3. She discusses the mindset needed to bring Web3 innovation to a large, cross-functional organization.Links mentioned from the podcast: The Pepsi Mic Drop WebsitePepsi Mic Drop NFT CollectionThe Pepsi Black, Zero Sugar NFT CollectionPepsiCo TwitterPepsiCo websiteFollow us on Twitter: Sam...2022-12-1945 minGen CThe Fandom of Digital Collectibles, With Matt Kalish, president of DraftKings North AmericaMatt Kalish joins the podcast this week to talk about how bullish he is on Web3 and NFTs, going so far as to updating his LinkedIn picture to a BAYC PFP. In this episode, we touch on brands entering the World Cup conversation with their own digital collectibles, and a potential hot take on how Apple is missing the mark when it comes to the blockchain. Matt Kalish, president of DraftKings North America, joins the podcast to share insights on how DraftKings meets its consumers where they are through fantasy sports and digital collectibles. A key takeaway...2022-12-1247 minGen CWen Web3 IRL?This week, we’re on the road in Miami to discuss trends we’re seeing at Miami Art Week and dropping some alpha on how brands can effectively reach the crypto and Web3 audience with IRL events and activations.At Miami Art Week, we saw people being brought together to celebrate art and culture with even more traditional brands leaning into Web3. Avery and Sam break down their on-the-ground observations, from Oscar Mayer to Prada, on creative activations and how it’s more clear than ever that brands both in Web2 and Web3 are vying for the same a...2022-12-0537 minGen CThe Inevitability of Web3 With CMO of Vista, Ricky EngelbergAfter ushering Nike into the digital era, CMO Ricky Engelberg discusses how he’s helping both businesses and creators understand the importance of community, innovation and brand management in his current role at Vista.On this week’s podcast, Sam and Avery touch on the latest news in Web3, from JPMorgan registering a trademark for cryptocurrency wallets to Coachella’s lifetime NFTs stuck on FTX. This week’s guest, Ricky Engelberg talks about how to make onboarding people into Web3 easier, including not using the word phygital.Links mentioned from the podcast:Vayner Web3 Trend Re...2022-11-2843 minGen CDoubling Down With Magdalena KalaConsumer investor and founder of the consumer Web3 fund, Double Down, Magdalena “Mags” Kala joins Sam and Avery as the first guest of the "Gen C" podcast.After spending years at Bain and as a consultant, Mags has a unique perspective on the power of consumer Web3 opportunities. Listen as she shares insights on what it means to be a consumer-centric investor and how she thinks about consumer psychology.Links mentioned from the podcast: [Article] A Tale of Two Narratives: Money Crypto vs. Tech CryptoDouble Down websiteMags' TwitterDouble Down TwitterDouble Down Dispatch Newsletter sign upMet...2022-11-2153 minGen CTRAILER: Gen C is Generation CryptoGeneration Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.-This trailer was edited & produced by Adrian Blust and Jonas Huck with original m...2022-11-1001 min
The RitualDoc Blust: Love Burn, Miami 2022.Doc Blust's DJ set at Love Burn, Miami 2022 with Flow ATX.
Credits
Picture: Doc Blust with additional editing/production by Joe Gibson2022-09-022h 14
Mind The HeadSpaceMind the HeadSpace ep 96 Doc BlustWelcome to another episode of Mind the HeadSpace! Bringing you the best in the more eclectic and cerebral side of Dallas area electronic music DJs and producers. This month we have a first time contribution from an Austin based DJ and producer, Doc Blust! Paraguayan-American Producer/DJ, Adrian Doc Blust, digs deep to spin up a high energy, driving, gritty and jackin groove reminiscent of the early days of house. The DC born and raised, now Austin-based producer pulled from the early scenes of NYC and the UK underground while adding elements live from his studio to put together...2022-09-0156 min
The RitualDoc Blust, Cactus Island - Markets Daily Theme (Club Mix) ft. Adam B. LevineDoc Blust and Cactus Island Remix the CoinDesk Markets Daily Podcast theme song.
Artwork courtesy of Pixel Mind
https://beta.pixelmind.ai/2022-06-1804 min
The RitualDoc Blust | Opening DJ Set For Disclosure at Stubbs Austin, TX | Consensus 2022Doc Blust's opening DJ set for Disclosure at Stubbs from the Consensus Festival 2022 Austin, Texas.
Tracklist:
Krome - The Real Jazz (Original Mix)
Fred Everything - World of Music
Soha - Gardens
Marko Militano - Good People (Director's Cut Signature Mix)
Doc Blust, Cactus Island - Markets Daily Theme (Club Mix)
Vince Void - Tale of Jack (Doc Blust Financial Acid Mix)2022-06-1829 min
The RitualLive at the Ritual: Doc Blust B2B KeatingLive from the Ritual at the W Austin with Doc Blust and DJ Keating2021-10-2954 min
The RitualRitual Radio with Doc Blust | Oct. 14th 2021Ritual Radio with Doc Blust | Oct. 14th 2021 by The Ritual2021-10-1554 minThe RitualRitual Radio with Doc Blust for Oct. 7Homelands (dZihan & Kamien Mix) - Nitin Sawhney
Ocean Beat - Tosca
Mongo Tool - Sano,Kapote
Ibiza Blue - Sue Avenue
10 Ponteio - (Bonus Beats)
Bonus Beats - Bostro Pesopeo, Pional (Original Mix)
Kopru Ortas - Jacob Groening
Thinking of You - Herbert
FUNK BREAKS 02 110bpm - Doc Blust
Pelagonia - Mike Steva
Momma's Groove - Osunlade (Jimpster's Slipped Disc Mix)
Suki - Black Loops2021-10-0854 min
The Teachers Lounge DJ PodcastHALL PASS FRIDAY DJ MIX with Doc Blust & Special Guest Hugo ZayasHere's a 1 hour live DJ set by one of the co-hosts of The Nine at 9 DJ Podcast, Doc Blust, along with special guest Hugo Zayas on the guitar, recorded back on May 7, 2021 for Hall Pass Fridays, Beat Refinery’s Twitch Raid Train.Support the show2021-08-0657 min
The RitualThe Ritual with Doc Blust and DJ KeatingDoc Blust and Keating Walsh debut a new original live event based out of Austin, TX: The Ritual.2021-07-301h 02The RitualEpoi Live with Doc Blust for July 15Doc Blust brings an eclectic mix of deep house, progressive, and tribal for this week's Epoi Live Radio on WERA 96.7.
Streaming live on Wera.fm every Thursday at 10pm EST.
Tracklist:2021-07-1556 minThe Ritual20 | Live at Tonix with Doc Blust & Colin MealeyEpoi Live at Tonix Lounge, Georgetown, DC with collaborating artists, Doc Blust & Colin Mealey, AKA the Stoke Doctors.
Credit:
Doc Blust: DJ, Guitar, EMX
Colin Mealey: Guitar, Yamaha MO82020-10-301h 08