Shows
OmnichannelEgo-Based vs Wisdom-Based Selling: Staying in Integrity with Parmees YazdanyarSend us a text🎙️ In this episode, Parmees Yazdanyar and I (Dominika Legrand) unpack the difference between ego-based selling and wisdom-based selling, and what it really means to stay in integrity while growing a business.We explore what ethical marketing actually looks like, how to sell before you have testimonials, and why some sales tactics feel off even if they technically "work."This conversation is for anyone who wants to sell in a way that is honest, skillful, and rooted in real service, not manipulation or inflated promises.We co...2025-07-2445 min
OmnichannelThe Truth About Collaborations | Episode 1 | Parmees YazdanyarSend us a textIn this conversation, Parmees Yazdanyar and I deep dive into a topic that many entrepreneurs and creatives struggle with: collaborations.Whether you’re seeking joint ventures, co-hosting offers, or podcast partnerships, this episode explores:Why some collaborations feel like "puppy love" and how to move beyond surface-level synergyThe red flags to look for before joining forces with someoneHow to protect your brand integrity and stay grounded in your identityWhat makes a successful collaboration in the long run2025-07-1822 min
OmnichannelMastering Self-Assurance As a Service ProviderSend us a textIn this conversation, Dominika Legrand discusses the importance of self-assurance in business, exploring how attachment styles can influence professional interactions. She emphasizes the need for empathy and understanding in client relationships, advocating for a balance between confidence and humility. The discussion highlights the pitfalls of desperation and superiority in communication, encouraging entrepreneurs to foster genuine connections with clients.Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/2025-07-1319 min
OmnichannelThe "You're It" Syndrome: How Online Approval-Seeking Behavior Keeps Creeping Back Into Our Lives—And How to Break Free!Send us a textHave you ever caught yourself obsessing over one specific person's approval? Maybe checking if they viewed your story, hoping they'd like your post, or filtering your words around them? You're not alone.Freedom begins when we recognize the insidious pattern I call "You Are It Tag" - a psychological game where we unconsciously designate one person as the ultimate judge of our worth. We filter ourselves, contort our identities, and make decisions based on what we imagine would win their approval. The most ridiculous part? They typically have no idea we're...2025-06-2612 min
OmnichannelUse organic PR for Personal Brands | Najoua BelayaneSend us a textIn this episode, we discuss with Najoua I invited a PR expert, Najoua to understand more about:- How does PR work?- How to use organic PR for personal brands.- How to measure the effectiveness of PR.- What makes journalists want to write articles for you, and most importantly, how to build and cultivate these relationships.Enjoy the learning experience.To work with Najoua: https://www.agencenajoua.com/To Follow Najoua: https://www.instagram.com/_n...2025-06-1239 min
OmnichannelEvents Expert On: Million Dollar Events That Make an Impact | Brody LeeSend us a textWhat happens when you combine raw authenticity, humanitarian impact, and powerful event strategy? You get Brody Lee's breakthrough approach to creating million-dollar events that transform lives.Brody opens up about the rock-bottom moment that changed everything—waking from a near-fatal drug overdose in 2017 with crystal clarity that his life needed radical change. This pivotal experience led him through personal development events that literally saved his life and showed him the transformative power of human connection. Drawing from eight years at Apple organizing high-impact events, Brody built a business generating $1.3 million in it...2025-04-2555 min
OmnichannelEthical Marketing & Sales Tactics for 2024 and Beyond |Parmees YazSend us a text Ethical Marketing & Sales Tactics for 2024 and Beyond (BONUS Episode)Parmees has a unique way to approach the ethics of growing businesses online! What's cool and not cool to do? In this quick bonus episode, you can get to learn Parmees' views on common marketing & sales tactics!Discover the revolutionary transformation of Parmees a trailblazer in ethical online marketing, who joins us to shed light on her journey from following aggressive sales tactics to adopting a philosophy centered on the human experience. Parmees articulates her pivotal shift to a m...2025-04-1012 min