Shows
The Alignment ShowThe Alignment Show with Alexandra WatkinsAlexandra Watkins is Chief Executive Boss Lady at Eat My Words, and in an era when you can use AI to generate brand and company names (and mess up REALLY BADLY thereby), Alexandra's guidance is more needed than ever. She is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book...2023-06-0741 min