Shows
Art of Mortgage MarketingFrom Brutal Market to Unbreakable: How Cynthia Lewis Added $25,000 to Her Monthly Revenue in Just 3 Months!What if high rates and low inventory could actually make you rich?
While most mortgage professionals are struggling with today's challenging market conditions, Cynthia Lewis did something audacious—she found a way to add $25,000 to her monthly revenue in just 90 days.
Here's what makes this story incredible: The same "Screw it, let's do it" mindset that's driving her success right now is something any mortgage pro can adopt, regardless of current market conditions.
The Method Behind the Madness
Most people think high rates and low inventory spell disaster for mortgage professionals. Then they wa...2025-07-1726 minArt of Mortgage MarketingHow Mark Libario Turned His Annual Income into His Quarterly Income in Just 11 Months (Without Cold Calling)Still grinding as a mortgage professional, hoping things will magically change?
That was Mark Libario. Stuck in the feast-or-famine cycle, burned out and running on empty. The inconsistent income, constant rejection, soul-sucking cold calls... and for what? A few scattered deals that barely kept up with his dreams.
Then everything changed.
Within just 11 months of discovering our proven system, Mark transformed his entire annual mortgage income into a single QUARTER of production.
How? Not by cold calling. Not by begging for referrals. Not by working even harder.
He built...2025-06-131h 14Art of Mortgage MarketingThe Final Chapter: 10 Tenets of Top Producers (Part 3)If you're exhausted from endless cold calls, wasting money on low-quality leads, and showing up at open houses with minimal returns, you're not alone. Too many mortgage professionals are trapped in this feast-or-famine cycle.
Here's the uncomfortable truth: Those "struggle bunny" Realtors sending you just 1-3 deals annually might be exactly why you're overworked and underpaid.
The Elite 1% Work Differently
In this third and final installment of our "10 Tenets of Top Producers" series, we reveal the last four principles that separate top-producing mortgage pros from everyone else—strategies that work in ANY market condition.
...2025-05-2246 minArt of Mortgage Marketing10 Tenets of Top Producers (Part 2)Let’s be real—when you feel great, you tend to do great. But too many mortgage pros are stuck in a downward cycle of suck that drains their confidence, momentum, and their bank account. They’re not hitting their goals, their swagger is fading, and every setback fuels more frustration. How can they break free from this prison of limitation and create newfound momentum and mojo, so they can start winning again – not just in a “fair weather” market but in ANY market?
In the next part of our podcast series, we’ll dive into 3 more ten...2025-02-271h 16Art of Mortgage MarketingThe 10 Tenets of Top Producers (Part 1)2025 is shaping up to be a pivotal year—uncertain markets, relatively high rates, rising challenges, and heightened competition are leaving many feeling stuck. But here's the reality: success isn’t determined by external forces—it’s determined by YOU.
If you're still relying on outdated strategies, hoping for a break, 2025 might be the year you get left behind. On the flip side, with the right mindset and approach, it could be the year you break through to the next level like never before. Many professionals are spinning their wheels, relying on hope instead of adopting the habits that cre...2025-02-061h 10Art of Mortgage Marketing5 Steps to Thrive in 2025Rising rates, shrinking pipelines, and fierce competition are crushing dreams left and right. But here’s the kicker—your results aren’t determined by the market; they’re determined by YOU and your marketing.
If you’re not dialed into the right strategies and habits, 2025 could be the same or worse than last year—or if you make some potent strategic pivots, it could be the year you unleash your full potential and thrive like never before. Here’s the hard truth: most LOs are stuck in a cycle of mediocrity, relying on hope instead of habits.
Are you se...2025-01-231h 01Art of Mortgage MarketingFacebook Ad Essentials: Why Most Mortgage FB Ads Fail and How to Fix ItWith constant algorithm changes and skyrocketing ad costs, it’s harder than ever to make Facebook ads work for your mortgage business. That’s why over 90% of mortgage pros fail to see any meaningful return from their Facebook ad campaigns. Yet, many LOs continue to throw money at these campaigns, hoping for a breakthrough. The result? Wasted time, drained budgets, and frustration that leads many to give up entirely.
But what if the problem isn’t Facebook—it’s your approach? Most mortgage pros treat Facebook ads like a magic button, expecting instant results with little effo...2025-01-0955 minArt of Mortgage MarketingReal Talk About What Actually WorksWith tens of thousands of mortgage pros leaving the business over the past 3 years, it comes as no surprise most mortgage pros use outdated tactics that yield little to no results in today's market. Between rising rates, low inventory, dwindling leads, and fierce competition, many LOs find themselves trapped in a cycle of frustration, grinding harder for less return.
The truth is, success in the mortgage industry has evolved, and clinging to outdated methods will only leave you stuck and struggling. If you’re grinding away with cold calls, endless social media posts, or chasing crappy internet le...2024-12-1955 minArt of Mortgage Marketing3 Frighteningly Easy Ways To Bring In Borrowers Faster Than You Can Say BooOur special Halloween podcast episode was streamed live on Halloween, but it was just too scary-awesome not to share with you….
Most mortgage pros feel trapped in a haunted house of inconsistent income, where leads vanish like ghosts and referrals are as scarce as full moons. It’s a frightening reality for many mortgage pros, plagued by unresponsive clients, dead leads gathering cobwebs, and pipelines running bone-dry.
These spooky symptoms are enough to give anyone the chills—but here’s the twist: with just a few eerie-sistible strategies, you can scare away scarcity, resurrect those “lost” leads...2024-11-1441 minArt of Mortgage MarketingMINING FOR GOLD: 3 Proven Campaigns Guaranteed to Fill Your Pipeline!In today's competitive market where inventory is low and rates are high, leads alone aren't enough. Success lies in how effectively you mine those opportunities.
If you’re not tapping into proven strategies to squeeze maximum value out of your database of prospects, clients and Realtors, you’re handing deals to your competitors on a silver platter—because they’ll be happy to take your market share.
Most mortgage pros think the answer is getting more leads, but here’s the harsh reality: it's not about quantity of your leads, but more importa...2024-10-3145 minArt of Mortgage MarketingWinning the Referral GameReferrals are the lifeblood of any successful mortgage business. The majority of consumers trust referrals from people they know, yet most mortgage pros are stuck relying on inconsistent word-of-mouth and feel frustrated by the unpredictable flow of leads.
Many mortgage pros think that just doing great work will be enough to keep the referrals flowing, but hope is not a strategy. In fact, this passive approach is likely costing you business and keeping you stuck in the same frustrating cycle of feast or famine.
So ask yourself: Are you getting as ma...2024-10-2439 minArt of Mortgage MarketingCreative Prospecting: How to Find Leads Where Others Aren't Looking w/ Penny WrightlyOver the past 2.5 years, the majority of mortgage pros have seen a sharp decline in their pipelines in comparison to the “mortgage gold rush” of 2020-2021. Relying on the same old prospecting methods that worked a few years ago have probably hit the point of diminishing returns.
The reality is, if you're fishing in the same pond as everyone else, you're likely walking away empty-handed. To stay afloat and thrive, you need to get creative and start looking for opportunities where others aren’t.
Sticking with the status quo in this market c...2024-10-0350 minArt of Mortgage Marketing3 Secrets for Closing More Deals from Less Leads w/ Penny WrightlyIn today’s ultra-competitive market with low inventory and relatively high rates, leads are harder to come by, and yet, many are unwittingly wasting the few they do get by making costly mistakes.
The key to thriving unthriving times isn’t necessarily just about getting more leads, but in converting more of the ones you already have into high-quality, high-paying clients who send referrals, give rave reviews and then come back to do repeat business,
Focusing solely on generating more leads might mean you're missing the bigger picture. The real issue often...2024-08-2949 minArt of Mortgage MarketingHow James Petrick TRIPLED His Purchase Volume in Just 2 Months (Without Cold Calling)!As any LO will know, breaking into the business isn’t easy, and many of us have ended up in survival prison at some point along the way. The question is, how do we bust out of that and shift into freedom for GOOD?
How can we create a more stable income for ourselves, so we never have to wonder where our next deal is coming from again? How can we invest in ourselves to the point where we show up as champions every single day?
In this episode, Accutrust Mortgage Brok...2021-06-1847 minArt of Mortgage Marketing5 Unique Value-Adds That Will WOW Your Realtors' Socks Off, So They Need You More Than You Need Them!Great rates and service aren’t a value proposition, they’re the bare minimum! How can we take our strategies a step further and offer our partners more than the average Joe?
How can we zig while everyone else zags, so we can provide the kind of out-of-this-world service that gets Realtors hot for what we’ve got?
In this episode, I share 5 add-on services GUARANTEED to get agents lining up at our doors.
"Bring real unique value no one else is offering and help your part...2021-06-0321 minArt of Mortgage Marketing5 Principles for Prosperity Every Mortgage Pro Needs to Know (That Hardly Anyone Teaches)The path to prosperity isn’t a tough one to walk if we know which steps to take. The only problem is, most people don’t know what those steps are.
What does a foolproof journey to success look like, and what can we do to emulate it, starting TODAY? Is it possible to fast-track the process without putting in a ton of extra time, energy, and effort?
I’m sharing the 5 best-kept secrets of success in this episode, GUARANTEED to take mortgage pros to the next level.
"Don’t...2021-05-2726 minArt of Mortgage Marketing5 Ways Mortgage Pros Make Success More Complicated and Difficult Than It Needs to Be (And How to Cut The Crap With Elegant Simplicity)Success is an easy enough concept on paper: it's the one thing we all want. However, when it comes to making it a reality, it's not always clear-cut. What is it that makes mortgage pros so great at overcomplicating their approach?
How can we simplify our strategies so we can make our dreams a reality without adding unnecessary steps to the mix? Could cutting out the complexity actually improve our results?
In this episode, I share how elegant simplicity can get us working less, making more, and having a whole lot of f...2021-05-2022 minArt of Mortgage MarketingThe Unfair Advantage System: How to Get Realtors Totally Addicted to You So They Send You All Their BuyersEvery prudent mortgage professional knows that we’re on the brink of a market shift. As the seller’s market shifts into a buyer’s market, you want to position yourself ahead of the storm.
You have to build a stable of top-producing VIP Realtor partners who see you as irreplaceable and indispensable. But how do we do this without begging, chasing, or cold calling? How can we breeze past the brush-offs, and escape being the last-resort LO who gets all the crappy deals?
In this episode, I share a new training...2021-05-131h 07Art of Mortgage MarketingHow Fear Holds Us Back From Fulfilling Our Full Potential (And How to Finally Put Fear Under Your Feet!)Fear plays an important role in keeping us aware of risks, but when it informs our decisions so much that we're too afraid to move forward, something needs to change.
What are the biggest fears felt by newbie LOs, seasoned mortgage pros and everyone in between, and how do we kick them to the curb, once and for all?
How do we strike a balance between the damaging delusions of total fearlessness, and the devastating stagnation of pervasive paranoia?
In this episode, I explain how fear is stoppi...2021-05-0626 minArt of Mortgage Marketing5 Critical Things To Look For When Choosing a Mortgage Marketing Coaching ProgramThe internet is bursting at the seams with advertisements for mortgage marketing coaching, but as we know, not all programs are created equal. The problem is, sorting the good from the bad isn’t always easy.
Trying to figure out which coaching program to pick is overwhelming, and that’s before any of the hard work begins! How can we get better at discerning the magnificent from the mediocre?
What do the most effective coaching programs have that others lack, and how can we pinpoint those features before wasting a ton of time...2021-04-2926 minArt of Mortgage Marketing5 Most Common Beliefs That Hold You Back From Reaching Your Full Potential (And How to Finally Break Free!)Many mortgage pros fall short of making their dreams come true, but that doesn't mean they're not good at what they do. More often than not, failure is a symptom of the beliefs we tell ourselves.
We can have the best marketing strategies in the business, but without the mindset to match, we're going to be held in place, trapped on the proverbial hamster wheel. The problem is, many of us don't know which beliefs are holding us back.
What are we telling ourselves, day after day, that's keeping us from ou...2021-04-2235 minArt of Mortgage Marketing5 Reasons Why Most Mortgage Pros Hate Working With Realtors (And How to Fix It)For many LOs, the prospect of working with Realtors is nothing more than a necessary evil, but it doesn’t need to be that way. Wouldn’t it be great to partner with Realtors who not only impact our business, but inject more fun and fulfilment into our world?
One of the inevitable facts of life is that not everyone’s energies will gel with our own, so at some point we’ll all run into Realtors who do no more than drain our batteries. However, if we fine-tune our strategies, we can keep those interacti...2021-04-1525 minArt of Mortgage Marketing5 Keys To Winning Consistently, Regardless of Low Inventory Rising Interest Rates and Crazy CompetitionA ton of mortgage pros are shaking in their boots right now, and that’s because they’ve pinned all their hopes and dreams on just ONE aspect of the business. We could spend dwelling on why that was a massive mistake, but the question remains: what now?
What’s next for LOs who have channeled all their energies into the refi boom? Is there a way to come back from this?
What can we do to diversify our businesses now, before it’s too late?
In this episod...2021-04-0819 minArt of Mortgage Marketing5 Mindless Myths That Hold Most Mortgage Pros Back From Their Full Potential (And The BIG Money)We all want to make it in this business, but far too many of us are being held back by stumbling blocks. What's stopping us from making our dreams a reality?
Unfortunately, most of the time the obstacles in our way come in the form of mythical ideas, taken for granted as fact. We're not being held back- we're holding ourselves back!
What are the myths we're telling ourselves, and how can we quit believing them, once and for all?
In this episode, I count down the 5 fallacies keeping us from financial FREEDOM. ...2021-03-1124 minArt of Mortgage Marketing5 Secrets to Success That Your Sales Manager Will Never Tell YouMost of the time, our sales managers aren't teaching us the strategies we need to build super-sized businesses, and that's because they can't teach what they don't know. This is a situation of the blind leading the blind, but what happens when we have crystal clear visions of what we want?
Which vital tools are our mentors neglecting to tell us about, and how can we right the wrong?
Where can we turn when the people tasked with taking our business to the next level just don't know what to do?
In this epi...2021-03-0424 minArt of Mortgage MarketingHow Debbie Knight Increased Her Purchase Volume By 40% In Just 3 Months... Without Cold Calling!Among mortgage pros, there’s no shortage of big dreams, and everyone wants to reach astronomical heights. However, what sets the industry elites apart from the mediocre majority is the willingness to genuinely believe we can achieve whatever we set our minds to.
It’s one thing to have a goal in mind, but it’s another to be defiantly committed to making our dreams a reality. Our mindset makes all the difference, and if we want to become winners, we have to start thinking like them.
How can we start channeling a champion’s attitude...2021-02-2558 minArt of Mortgage Marketing7 Secrets of Top Producing Mortgage Pros That Separate Them From All The RestFrom the outside looking in, it often seems like top producers have some kind of superhuman capacity that sets them apart from the rest of us, but that just ain’t so.
No one comes into this world as a top producer, and all it takes to reach the next level is having the right skills. The great news is, that means all of us have the latent ability to become elite players in the industry.
What skills have top LOs learned that the rest of us haven’t, and what really makes the difference in th...2021-02-1828 minArt of Mortgage Marketing5 Pillars of Lead Gen Every Mortgage Pro Needs to KnowWhen it comes to lead gen, LOs aspiring for greatness tend to want to make the most audacious moves possible. However, this might just be the one time we want to play it safe and start simple.
Implementing a range of lead gen pillars in our businesses is the only way to stay prosperous no matter what’s going on in the market, but if we’re not starting with the low-hanging fruit, we may end up dangling from a 24-foot ladder.
Which lead gen pillars should we avoid until we know we’ve got a solid...2021-02-1119 minArt of Mortgage Marketing5 Deadly Marketing Mistakes That Cause You To Bleed Profits (And How To Avoid Them)It doesn’t matter how much drive and ambition we have... if our marketing game isn’t on point, we’re only going to end up spinning our wheels and grinding our gears.
As loan officers, we often make the mistake of thinking mortgage is our area of expertise, but that just ain’t so. We’re in the marketing business, and until and unless we acknowledge that and adjust our strategies accordingly, we’ll never reach the goals we’ve set for ourselves.
The problem is, most LOs just don’t know what they don’t know. Wher...2021-02-0421 minArt of Mortgage Marketing5 BIG Brakes That Slow Down Your Business GrowthWhen pushing our businesses to the next level, many of us think in terms of what we should be doing, but sometimes it’s more important to think about what we need to stop doing.
No amount of pressing on the throttle will give us a smooth ride if we aren’t letting off the brakes. The question is, what are those brakes in our businesses?
Which activities are keeping us stuck in place, and how can we root them out of our routines for good?
In this episode, I share how to stop s...2021-01-2820 minArt of Mortgage MarketingWhy "Good" is the Mortal Enemy of Great and How to Avoid the Trap of ComplacencyThanks to crazy low rates and being deemed an essential service in the face of the pandemic, our industry is faring far better than most, and there’s no denying that we’ve been blessed with an avalanche of awesome. However, if we want to take advantage of all this, we simply can’t afford to be complacent.
It’s easy to feel secure when we’re in a place of relative comfort, but the truth is, being comfortable will never truly fulfill us. We’re seeking greatness, and that requires us to push past our self-impo...2021-01-2129 minArt of Mortgage MarketingWhy Most Mortgage Pros Fail To Reach Their Goals (And How to Avoid Those Costly Landmines)As we move into 2021, it’s not enough to think about how we’ll sustain past results. We have to aim for newer, higher, and more audacious heights. The question is, do we have what it takes to conquer the mountains ahead?
For many LOs, setting goals isn’t the problem. However, the same can’t be said for execution, because far too often our dreams are left unrealized. Where are we going wrong?
What’s stopping so many of us from reaching our goals, and what can we do to change that f...2021-01-1432 minArt of Mortgage Marketing5 Steps to Make 2021 Your Absolute Best Year Yet...Even If Rates Go Up!We’re on the brink of a new year, and with that comes a ton of opportunity. However, it also comes with a lot of uncertainty, and many LOs are starting to worry about what their businesses will look like in the coming months.
Are we likely to see an increase in rates and a decrease in inventory in the near future, and what would that mean for our business? More importantly, will it matter at all?
What can we do now to position ourselves to prosper in the face of an...2020-12-2431 minArt of Mortgage MarketingThe Suck of Living in Worry Prison (And How to Escape to Planet Prosper, Once and For All)Anxiety about the future is something most mortgage professionals have experienced, but it being a common phenomenon doesn’t make it any easier to deal with.
When we’re agonizing over what the future holds, our emotions are more than a blip on the radar. They can be all-consuming and even hold us back from reaching our full potential, and for that reason we should never brush worry off as something small.
What’s causing us to feel this way in the first place, and what can we do to put a stop to i...2020-12-1732 minArt of Mortgage MarketingPractice Builders vs. Business Builders: What's The Difference and Why Does it Matter?In the wake of the refi boom, many mortgage professionals have found their wallets fuller, but their lives emptier. We’ve burned ourselves out en-masse, with the common matchstick that is working IN our businesses, rather than ON them.
We signed up for this business because we wanted more freedom, autonomy, and independence, so why have so many of us ended up becoming chief, cook, and bottle washer? How have we made such a complete 180?
How can we get back into loving what we do, instead of waking up every morning for...2020-12-1023 minArt of Mortgage MarketingThe Top 7 Ways to Automate Your Mortgage Business, So It Runs Like a Finely-Oiled Machine In Your AbsenceNo one gets into this industry with the intention of trading all their time for money, but by insisting on doing everything themselves, many mortgage pros have sacrificed their dreams of freedom in favor of doing it the hard way.
To build the kind of businesses that set us free, we have to stop relying on human efforts to get everything done. It’s the 21st century, so why are so many of us still shying away from automation?
Does the prospect of learning new systems scare us too much to dive...2020-12-0336 minArt of Mortgage MarketingThe Best Way to Prospect for New Loans - Without Having To Meet Face to Face (Even If You're a Newbie)Pre-COVID, meeting top producers in person was a great way to build profitable relationships, but that’s no longer an option. If we plan to dominate the industry in the face of the pandemic, we have to roll with the times and find a new way forward.
A lot of so-called ‘experts’ would have us believe the next best option is cold-calling, but that’s doing it the hard way. COVID-19 or not, we’ve still got to find the fastest path to the cash -- and that means ditching old school strategies for good.
...2020-11-2622 minArt of Mortgage Marketing5 Hacks For Maximizing Your FREEDOM, So You Can Earn More While Working LessWe all have the same number of hours in a day, but what separates superstars from the Average Joe LO is how that time is spent. If we want our businesses to be a vehicle for freedom, we need to shift our focus from activity to productivity.
To get better results, we don’t need to put in more hours, we just need to get more from the hours we’re already putting in. How can we squeeze as much profit-producing nectar out of our days as possible, without over-exerting ourselves?
Is it p...2020-11-1841 minArt of Mortgage Marketing7 Signs Your Marketing is Broken (And How to Fix it)It’s tough staying motivated when it feels like we’re spinning our wheels in the same spot, but most of the time, average results come down to one thing: poor marketing.
When our marketing isn’t positioning us as the only logical choice, we’re paving the way for mediocre results. It doesn't matter how great your products are or how great your service is, if you don't know how to market yourself effectively, you're going to have skinny kids.
The irony is, bad marketing usually goes hand in hand with conve...2020-11-1225 minArt of Mortgage Marketing3 Steps to Creating a Breakthrough in Your Purchase Pipeline... Without Cold Calling, Begging, or BribingGrowing our purchase pipeline without making a ton of cold calls may sound too good to be true, but that’s only because we’ve become used to doing it the hard way.
Most LOs are so accustomed to begging Realtors for their business that the thought of doing it any other way seems downright audacious, but it doesn’t need to be. When we channel our efforts into working smarter, not harder, breakthrough becomes reality.
What can we do to flip the script on Realtors and get them to ask us for b...2020-11-0519 minArt of Mortgage MarketingHow to Get the Best Quality Mortgage Leads, With the Highest Loan Amounts, at the Lowest PriceThe biggest advantage of building a business is having the freedom to create something we enjoy. The problem is, many of us don’t have businesses at all, we have hustles.The number one thing separating a business from a hustle is strategy. If we want to see massive results, we can’t wander aimlessly. We have to take decisive, intelligent action towards our goals.How can we quit smoking the “hope dope” for good and start devising champion-level strategies? Is there a smarter way to build a business that goes beyond paying the bills, and give...2020-10-0100 minArt of Mortgage MarketingThe Shortest Path to Ca$h for Newbie Mortgage Pros w/Lane BolandTo succeed in the mortgage industry, we can’t rely on an optimistic outlook alone. The harsh reality is most mortgage pros are doomed to fail, so if we want to stay in business, we have to be prepared to fight for our spot.
There are critical decisions we need to make and actions we need to take to avoid ending up as another statistic. From how we deal with Realtors to how we set up our operations, if we do the right things, success will surely follow.
What are the obstacles standing in our way...2020-09-1700 minArt of Mortgage MarketingHow Having Less Realtor Partners Actually Makes You More MoneyOne of the biggest reasons loan officers struggle to delight in their work comes down to who they work with. Not all Realtors are created equal. Some energize us and our businesses, and others cause nothing but drama and trauma. If we're working with a lot of the wrong Realtors, we won’t be able to have more fun, flow, freedom, or funds.
The problem is many mortgage pros believe they have to work with every single agent to have a healthy book of business, but the opposite is true. The most successful mortgage pros hav...2020-09-1030 minArt of Mortgage Marketing3 Hidden Obstacles to Success That Stop Most Mortgage Pros From Living Their DreamStruggling mortgage professionals tend to blame external factors for their stagnation, but sometimes the culprit is a lot closer to them. Even with the best intentions, the highest level of potential, and the biggest dreams, there are still certain hidden obstacles that we can’t outrun or outperform until they are dealt with.
These obstacles secretly suck the life out of our ability to achieve our full potential, and even the most talented people can become victims of them.
How can we get rid of these insidious barriers to success? What practical steps can we take...2020-09-1029 minArt of Mortgage Marketing7 Reasons Why It Pays to Proactively Pursue the Purchase Market (Even in a Refi Boom)The recent half-point increase in conventional refinancing rates has rattled the cage of any LO who put all their focus on that market. Building your business on the ground of the refi market leaves you in a precarious and possibly desperate situation.
You could literally lose your income in a matter of days and find yourself struggling. If refis are quicksand, there’s only one worthy alternative, purchase deals.
Refis on their best and most lucrative day have nothing on the purchase market for a multitude of reasons.
Doubling down on the purchase marke...2020-08-3025 minArt of Mortgage MarketingThe Top 5 Ways Mortgage Pros Sabotage Their SuccessMany ambitious loan officers do everything they can to progress, grow, and expand but constantly find themselves stuck with short-lived successes, unfulfilled potential, and results they aren’t happy with.
Even with the best intentions, they have a hard time getting out of their own way. Some things cannot be outrun by how hard we work.
From sneaky stinking thinking to playing the mortgage game the wrong way, if certain internal and external obstacles aren’t dealt with, they will continue to obliterate our progress.
What are so...2020-08-2028 minArt of Mortgage MarketingWhat's The Shortest Path to the Cash?Every loan officer wants a business that is stable, systems-driven, and allows them to work with the best people. The problem is, through mistakes and the wrong methods, they end up stepping over dollars to pick up dimes.
Right under our noses are business pillars that take us away from the drudgery of cold calling the same unenthusiastic agents all the time.
We want a business that can work and generate income when we’re not working, and a way for us to achieve that coveted top-of-mind awareness.
The g...2020-07-3138 minArt of Mortgage MarketingWhy Settling for "Good" Holds You Back From Achieving GREATNESS!When our definition of success is too close to our comfort zone, it’s easy to settle and slip into stagnation. Many loan officers aim for good enough, instead of reaching for greatness, and get sucked into complacency.
If we truly want to build a business that fulfils and empowers us, it is critical that we push through the resistance, fear, and pain of leaving our comfort zone. That means not settling for “good”. That means realizing that comfort and growth are at odds with one another, and we can’t succeed if we cling to feeling...2020-07-2332 minArt of Mortgage MarketingWhy Mortgage Pros Fail & Fall Way Short Of Their Full PotentialThere are small and subtle ways that make it hard for us to reach our full potential.
Even some of the most talented and capable LOs are constantly hitting a ceiling, regardless of their intentions and ambitions.
What are some of the biggest reasons LOs have a hard time going from mediocre to extraordinary results?
How do limiting beliefs get in the way of our potential? What does it take to experience holistic success?
In this episode, I share the 7 things that hold mortgage professionals back from reaching their goals in a m...2020-07-1654 minArt of Mortgage MarketingOnce You Master This Process, You’ll Get 3+ Deals Per Month For Every 100 Past Clients In Your DatabaseAs mortgage professionals, we have a moral obligation to make the biggest impact we can and serve our clients to the best of our abilities. We can do so much more good in the world by growing our businesses, so what’s holding us back?
One of the best ways to maximize our profits is by taking advantage of repeat clients and referrals. How can we guarantee this type of business?
The answer lies in mastery. We have to master the art of database marketing. This is non-negotiable: it’s a necessity. The great thing is...2020-07-0237 minArt of Mortgage MarketingHow to Overcome Fear of Rejection and Get Your Power BackIn order to grow our businesses and allow them to become vehicles of freedom, abundance and fulfillment, it’s important that we have a system for attracting our ideal clients. The most potently proactive activity we can do to make that happen is building relationships with top notch agents.
It’s hard to achieve this and stand up in our greatness when it’s being blocked by fear and call reluctance.
That’s why it’s crucial that we align ourselves with the mindset, energy and practice that unlocks confidence consistently.
How do we shift a...2020-06-2443 minArt of Mortgage MarketingHow to Stop Being the "Bottleneck" In Your BusinBusiness owners become trapped when they decide to do it all themselves. It hinders growth and freedom and makes it harder for the business to build wealth.
The truth is, even the best, smartest and most talented people don’t serve every purpose and role in their companies. With the best intentions, you can end up holding everything up because there’s so much on your plate.
The goal shouldn’t be to be to control everything, but to run a finely oiled machine that allows you to step into true freedom. The whole goal of makin...2020-06-1127 minArt of Mortgage MarketingWhy Realtors Don’t Give You the Time of Day and How to Fix ItA lot of mortgage professionals are thriving riding the Refi boom, but the fact is, rates will go up at some point and we have to be prepared for that. Now is the time to start dominating in the purchase market, and to do that, we need to start building relationships with the top-producing Realtors in our markets.
How can we build relationships with top Realtors when they’re notorious for not giving most loan officers the time of day? The key lies in differentiating ourselves.
To stand out to Realtors, we need to show th...2020-06-0435 minArt of Mortgage MarketingBusting the "I've Already Got a Mortgage Lender" ObjectionIn order to be effective at building partnerships with top-dog Realtors, we need to be able to handle objections like pros. We need to have the superpower of eliminating those objections in advance by constantly raising the standard of what we’re offering.
It’s common to experience apathy and high walls of resistance from the agents we approach, along with the dreaded objection, “I’ve already got a Mortgage Lender.”
If we equip ourselves with the tools, mindset and know-how to handle and obliterate this objection, it will never get in our way again.
What i...2020-05-2828 minArt of Mortgage MarketingThe 3 Types of Fear that Stop Mortgage Pros from Achieving Their DreamsThe biggest thing holding people back from achieving the lives of their dreams isn’t a lack of talent or capacity - it’s fear. Fear is something we all experience at some point, but we shouldn’t allow it to control us and hold us back.
Is it possible to eradicate fear? If so, do we even want to get rid of it? What are we afraid of in the first place?
Fear is a natural human condition, and having it isn’t necessarily a bad thing. With that said, we can learn to gain aut...2020-05-1430 minArt of Mortgage MarketingWhy Focusing Solely on Refi's to the Neglect of Purchase Business is Stupid (and How to Build Stability Through Diversification)We’re in a refi boom right now, and while it’s tempting to put all our effort and energy on the low-hanging fruit, the last thing you want is to be unequipped when the refi boom inevitably ends. Even though many mortgage pros are only doing refi’s, now is not the time to be blindly following the herd.
If you become too myopically focused on the low-hanging fruit to the detriment of building consistent purchase business, your income will tank and you’ll end up regretting not building a diversified business.
Why is the purc...2020-04-3025 minArt of Mortgage MarketingHow to Attract New Top-Producing Realtors Partners While In Quarantine (Without Cold Calling or Even Meeting in Person)With so many people hunkering down waiting for this covid-19 storm to blow over, it’s easy to think that it’s impossible to grow your business right now. But even in the midst of a storm, there are still opportunities to build relationships with top-producing agents and become their exclusive partners.
In fact, right now we can use the state of the market to make moves to win. We just need to have the right weapons in our arsenals. What are some of the biggest mistakes and missteps that make agents not want to work with you...2020-04-2337 minArt of Mortgage MarketingHow to EXPAND Your Market Share While Everyone Else is CONTRACTINGAs we continue trudging through these trying times, nothing in our lives feels usual, and the shadow of an uncertain future continues to loom over us.
Many people are facing a difficult season, and we’re all feeling the pinch brought on by a contraction of activity, business and income.
It’s natural to want to keep our heads down so that the storm blows over, but these seasons call for leaders who can step up to the plate and be a light in the darkness.
How do we maintain the right mindset in the...2020-04-1637 minArt of Mortgage MarketingCOVID-19 Client CelebrationsWe’re all living through a time where life is anything but ordinary or the usual, and we’ve decided to do something a little different with our podcast, and that’s celebrate our client wins and successes.
In order to be leaders, game changers and merchants of certainty, we need to be a light in this time of darkness. This is why our clients are sharing their stories, their life-changing, business-activating, profit-elevating marketing and mindset secrets.
On this episode, you’re going to hear snippets from our client interviews and hear how they’ve found growth...2020-04-1047 minArt of Mortgage Marketing5 Steps for Building a Rock-Solid, Recession-Proof BusinessWe’re living in uncertain and turbulent times, and this can take a toll on a business that doesn’t have the right pillars and systems built into it.
Why do mortgage pros struggle to build a stable and consistent pipeline even in the best of times? Where should we be intensifying our marketing and relationship-building efforts?
On this special webinar episode, I talk about the fastest and most consistent path to cash, and how to build longevity, peace of mind and security in your business.
We need to have acc...2020-04-021h 14Art of Mortgage MarketingHow to Stay Sane and Profitable When Things Are a Little NutsThe coronavirus epidemic and its impact on our health and wealth is weighing on everyone’s mind; but right now more than ever, it’s important that we show up powerfully in the face of this challenge. How do we remain effective and impactful at this moment? How can we avoid getting caught in fear and panic? In this episode, we talked about how to create a proactive plan to prosper in this time of challenge and strain.
Keep yourself anchored in an emotional home of resourcefulness, love, peace and proactive action. -Doren Aldana...2020-03-2645 minArt of Mortgage MarketingHow to 10X Your Loan Production Without Cold Calling w/Dave SavageMany mortgage officers are frustrated from not getting results, and it’s because they are reliant on the wrong methods. What are some of the flaws of cold calling? Why do we waste time when we approach the wrong agents, and how do we target the right ones instead? On this episode, I have a conversation with recognized mortgage industry leader, speaker, coach and the founder of Mortgage Coach, Dave Savage. We talk about tactics and strategies to generate more loans without cold calling.
If you don’t have a marketing system, you will h...2020-03-1239 minArt of Mortgage Marketing3 Reasons Why LOs Fall Out Of LOVE With Their Business (And How to Get Your FIRE Back!)Our businesses should be a source of joy, but sometimes, the inspiration, drive and passion dies out. Why does this happen? How do we reignite our love for what we do? Inspired by Valentine’s Day, this episode discusses what we can do to reignite and maintain the passion for our business and our goals.
A sense of direction is more important than our current location. If we’re moving in the right direction, we will feel fulfilled. -Doren Aldana
Takeaways
If we become complacent and stagnant, we stop expanding and pro...2020-02-2026 minArt of Mortgage MarketingWhy Having Too Much Freedom Kills Your SuccessAs mortgage professionals, we have the benefit of extreme flexibility, but if we want to be successful, we have to put a limit on our freedom today, so we can enjoy ultimate freedom in the future. Is freedom a double-edged sword? Can too much of it affect our effectiveness and consistency? On this episode, we learn why having too much freedom can spoil our chances of success and the true freedom we desire.
You need to be willing to give up some daily freedoms in order to attain ultimate freedom. -Doren Aldana
2020-02-1316 minArt of Mortgage MarketingWhy Your Company Will Never Solve Your Marketing ProblemsOur mortgage companies, brokers and managers promise to be the one-stop solution for all our business needs, but when it comes to marketing, they will always fall short, no matter how much they try. What factors make them ill-equipped to help us really win at the marketing game? Should we be trusting them to take care of our databases? What should we do about our marketing instead? On this episode, you’ll learn why your company will never be able to help you get the breakthrough you want in your marketing efforts.
If you do ordi...2020-01-3122 minArt of Mortgage MarketingHow Your Comfort Zone Keeps You Stuck In The Rut of Stagnation (Settling for Less)Clinging too tightly to our comfort zones is one of the biggest reasons people fail to achieve their goals. What are the effects of not getting out of our comfort zones? How do we overcome the fear of getting out of them? How does entitlement keep us stuck? On this episode, I share the 4 ways we get sucked into the vortex of our comfort zones.
The juice in life is in progress, expansion, growth, not in stagnating, sitting on your laurels and collecting dust. -Doren Aldana
Takeaways
We stay stuc...2020-01-2426 minArt of Mortgage Marketing3 Simple Steps for Creating a Kick Ass Marketing PlanThe start of a new year is the perfect time to rethink and refocus our marketing goals and efforts, and if we want to succeed, it’s important to have a marketing plan that makes success inevitable. How do we go about building a winning marketing plan? What routines and activities do we need to have in place? On this episode, we talk about how to strengthen our marketing plans and strategies for the year ahead.
If your marketing is on point, you should be getting 1-3 deals per month for every 100 past clie...2020-01-0736 minArt of Mortgage Marketing5 Steps For Using Facebook Ads to Generate Quality Mortgage Leads & Attract Rock Solid Realtor Partners Without Cold Calling w/Sabina PhillipszThere are 5 simple steps we need in order to turn Facebook into a lead machine that feeds our pipeline with an ever-growing flow of closed deals. Do you wish you had more quality leads, so you can close more deals? Is your prospecting method wasting your time with little to show for it?
In this episode, marketing expert, Sabina Phillipsz, reveals the critical steps most mortgage pros will never know about how to generate more quality leads on autopilot and how to use those pre-approvals as SUPER BAIT to attract top-producing Realtor partners. You’ll learn how to...2019-12-2655 minArt of Mortgage Marketing3 BIG Reasons Why Most Marketing Plans Don't Work (And How To Fix It)Most of us are looking forward to a new year and hoping that our marketing strategies will be successful in helping us grow our businesses. The problem is that many of these aspirations and goals don’t get achieved because of how we approach our marketing. How do we make sure we’re setting our marketing up to win and succeed? What kills the effectiveness of our marketing plans? On this episode, we discuss 3 things that are hindering the effectiveness of our marketing plans, and how we can improve for a more successful 2020.
Until...2019-12-1221 minArt of Mortgage MarketingAOMM - 3 Cash-Eating Gremlins In Your Business That Cause Griping Instead of GratitudeFor many of us, our businesses are robbing us of peace, gratitude and precious dollars, and it’s because of some of the approaches we are taking. What are the 3 things that are making it hard for us to have breakthroughs in our businesses? What are the more effective things we can do instead? On this episode, we talk about 3 things that are causing stress and strain in your business and how you can fix them so that you can glow with gratitude.
There’s only one true way to consistently grow your business, and that’...2019-12-0518 minArt of Mortgage MarketingHow to Fix Not Hitting Your Income GoalsAs 2019 draws to a close, many loan officers are beginning to question why they haven’t met their income goals for the year. What are the key things holding us back from our targets, and what can we do to start the next decade on a more successful note? What are we missing that can be easily fixed to ensure a more prosperous future? On this episode, we learn how to reach our income goals.
Most people don’t get what they want because they don’t know what they want. Get clarity on the...2019-11-2725 minArt of Mortgage Marketing5 Steps for Attracting Top Producing Realtors as Exclusive Partners (Webinar)Many LOs feel like they aren’t getting anywhere or achieving anything when it comes to working with the best Realtors, and it’s because of repeating the same outdated and lack-luster methods. In order for us to overcome this, what are the 5 shifts that need to align in our businesses if we want to start attracting the top dogs? What are the things we need to stop doing immediately if we want our businesses to do better? In this webinar, we talk about the worst strategies for recruiting Realtor partners and what we can do instead, as well as a...2019-11-2158 minArt of Mortgage MarketingThe Risk of Not Taking RisksAll of us want to live more effective lives, but when it comes to doing what we need to do in order to achieve greater success, we often find ourselves shrinking back into fear. Does avoiding risk have any benefits, or are we shooting ourselves in the foot by playing it safe? How can taking risks help us progress, and why is it so important for us to tackle our fears head on? On this episode, we learn why the biggest risk we can take is not risking anything at all.
The biggest r...2019-11-0724 minArt of Mortgage MarketingThe Cost of Delaying on Your Dream (Doing It The Hard Way)When we don’t equip ourselves to win and succeed, we miss out on so many great things we could have in our lives and businesses. If we aren’t employing the right tools to mine our databases, attract agents, leverage technology, and build good systems, we will delay our own progress and success. Why is it important for us to stop blaming the results we get on our circumstances? What do we stand to lose when we aren’t showing up for success with the right mindset, attitudes and actions? On this episode, we talk about why doing things...2019-11-0432 minArt of Mortgage Marketing3 Limiting Beliefs (You Think Are True) That Kill Your SuccessMany of us believe that what gets in the way of our success are the circumstances and external limitations in our lives, whether it’s a lack of opportunity or the real estate market. The truth is, very often, we’re held back by our own untrue thoughts, ideas and beliefs about what we’re capable of, and what it takes to become successful. What are some of the beliefs that limit our ability to manifest our dreams? How do they stop us from being effective and productive? On this episode, I share on the erroneous limiting beliefs that hold u...2019-10-2423 minArt of Mortgage MarketingWhy Realtors Hate Average Joe LOs (And How to Flip the Script)A lot of loan officers dread reaching out to Realtors because they’re under the impression that Realtors instinctively hate dealing with them. How can we stop acting like the average loan officer Realtors abhor, and start flipping the script? Should we be less selective or is being too inclusive harming our chances? In this episode, we discuss how to stand out from the pack of average loan officers
Strive to come across as a welcome guest, rather than an annoying pest.
- Doren Aldana
Takeaways
Stop being a loan leech. Rea...2019-10-1725 minArt of Mortgage Marketing3 Secrets to Success That Separate the Top Dogs From All The RestThe mortgage industry is faced with a lot of challenges that can make running a business turbulent, but there are always top producers who thrive and achieve massive success regardless. What success-unlocking secrets can we learn from these people? What are the signs and symptoms that we are doing things the hard way? On this episode, I talk about the three X-factors that set the top dogs in our industry apart, and how we can emulate their success in our own businesses.
Most people focus on doing more, top producers focus on...2019-08-0826 minArt of Mortgage Marketing3 Critical Skills Every Mortgage Pro Needs to Master for SuccessOften, mortgage professionals don’t reach their full potential, purely because they aren’t following the right steps. What steps should you be taking to ensure you achieve the success you deserve? How do you go beyond lead generation and start converting more effectively? On this episode, I’m sharing the 3 critical skills every mortgage professional needs to master for success.
Remember: lead generation isn’t just about quantity. It’s about quality. -Doren Aldana
Takeaways
Lead generation is the first crucial step you must take to success. Ma...2019-07-1824 minArt of Mortgage MarketingHow to WOW Top Dog Realtors into Making You Their Exclusive LenderThe mortgage industry is filled to the brim with hopefuls. How can you make sure you stand out from the crowd? How can you offer a ‘wow’ factor that separates you from those offering the same, run-of-the-mill services as everyone else? On this episode, I’m sharing how to wow top dog Realtors to become their exclusive lender.
You can’t afford to be normal or average. We are in the business of fascination and being extraordinary and remarkable. -Doren Aldana
Takeaways
Lead with unique value. Make sure yo...2019-07-0429 minArt of Mortgage MarketingWhy Most Coaching Programs for Mortgage Pros Don't WorkThere are so many coaching programs out there, but not all of them are effective. Where do most programs go wrong? What should a great program be offering you? On this episode, I’m listing the 7 areas where most coaching programs fail.
You want a systems-based business that allows you to streamline your marketing and operations. -Doren Aldana
Takeaways
A lot of programs teach old-school, outdated methods to success. This means that rather than embracing the ease that comes with technology, they’re still making you take th...2019-06-2031 minArt of Mortgage MarketingHow to Stop Worrying and Start WinningWorry affects everyone at some point. However, rather than allowing it to control us, we should take measures to eliminate worry before it has too big an impact. What can you do today to stop worrying and start winning? What are the steps you can take now to avoid causing yourself anxiety that stops you from achieving your goals? On this episode, I explain what the CAR method is, and why you need to start using it.
The best way to start winning is by investing in yourself. -Doren Aldana
...2019-05-1031 minArt of Mortgage MarketingHow to Identify Where You're Leaving Money on The TablePeople leave money on the table when they don’t patch up their marketing. How do you figure out what mistakes you’re making? What’s limiting your results, even when you apply maximum effort? On this episode, I explain the 3 areas you should be mastering to avoid spending too much time on unimportant tasks and too little time doing the things that matter.
If you don’t make people think they have to work with you, you’re leaving money on the table. -Doren Aldana
Takeaways
Make sure you’re s...2019-04-1934 minArt of Mortgage Marketing7 Barriers to Breakthroughs that Will Hold You BackMost of the barriers to our success lie in our own mindsets. What thoughts and beliefs hold us back? How can we change them? On this episode, I outline the seven most problematic assumptions we allow ourselves to believe and why they harm our business. The great thing is, just as your mindset has stopped you from achieving in the past, changing the way you think can bring you immeasurable success going forward.
Think: 'What if it does work?' That's how a champion thinks. -Doren Aldana
Tak...2019-02-1534 minArt of Mortgage MarketingHow to Go from Zero to $92M in Just 3 Years w/ Chris PaliskaEntering the mortgage industry without prior experience can be an intimidating process. Where does one even begin to start looking for clients and partnerships? What are the steps you definitely don’t want to skip while building your business? On this episode, I talk with Chris Paliska about how he came into the industry with no experience and went from zero to $92M in annual funded volume in just 3 years!
Believe you’re capable of achieving your goals. Very seldom in life will you achieve that which you do not believe you can. -Dore...2019-02-0739 minArt of Mortgage MarketingHow to Stop Being at the Mercy of Your Realtors and Take CONTROL of Your PipelineFor many mortgage pros, the relationship they share with Realtors is one of complete dependence. This gets complicated when the Realtor doesn’t have the same level of motivation as the lender. How can you stop being reliant on under-ambitious Realtors and start attracting the top dogs whose motivation matches yours? Is there a way for you to stop using all your energy making appointments with bottom-feeding agents? On this episode, I outline the steps you can take to get the results you deserve.
Build a tribe of superstars. You’ll not on...2019-01-2521 minArt of Mortgage MarketingHow to Overcome Call ReluctanceFor many mortgage pros, the idea of calling prospective clients or Realtors is filled with anxiety and general reluctance. Why is this the case? What’s causing your hesitation to pick up the phone and ask a Realtor to meet with you? You know you’re the person for the job, so what’s stopping you? It’s time to flip the switch on this. Let’s find out how you can stop avoiding calls and start seeing breakthrough results.
The single biggest reason why you have call reluctance is because you’re lacking compell...2019-01-1123 minArt of Mortgage MarketingWhy Realtors Don't Make You Their Exclusive Lender (And How To Fix It)It’s frustrating to be in meeting after meeting with real estate agents without seeing any results. What could you be doing wrong? More importantly, what do you need to do right in order to attract the right partners? On this episode, I explain how to attract top-producing Realtor partners who make you their exclusive lender (while working on YOUR terms, not theirs), without begging, chasing or bribing.
Become that which you are trying to attract - Doren Aldana
Takeaways
Know what you want to attract and refuse to acc...2018-12-2824 minArt of Mortgage MarketingWhy Being "Realistic" and "Reasonable" is Death Rattle to SuccessWe’ve been programmed to believe that it’s foolish to believe in our biggest dreams, and that we should instead be realistic and reasonable. How does this get in the way of us actually doing what we were put on this earth to do? When people are realistic and reasonable, how does this manifest in their behavior, choices, and actions? How do the most successful and inspiring people respond to the pressure to be realistic? On this episode, I talk about why we need to break the paradigm of being realistic and reasonable if we want to achieve our...2018-12-1432 minArt of Mortgage MarketingHow Indecision Kills Your Success (And How To Fix It!)Many people falsely believe that taking a long time with decisions, deliberating, and trying to be risk averse is going make them more successful. Why does indecision do massive and catastrophic damage to our goals and dreams? What is the law of diminishing intent, and how do we fight it? What does it take to become powerfully decisive? On this episode, I talk about how to beat the beast of indecision and get closer to the life of our dreams.
Indecision is a decision to prolong the problem and to allow it to p...2018-12-0636 minArt of Mortgage MarketingThe Difference Between Being Interested vs. Committed to SuccessWe all envy the people who seem to have an unlimited amount of motivation— the people who are successful both in business and in their personal lives. What makes some people so good at sticking with their goals? What’s the difference between being interested in changing our lives vs. committing to the change? And what are some of the ways we can push ourselves outside of our comfort zone? In this episode, I talk about how taking the first step towards massive success starts with making a big commitment.
The interested always find...2018-11-1627 minArt of Mortgage MarketingYour EMOTIONAL HOME: The REAL SECRET Behind Your Success or Failure in Life & BusinessNo tactic can save us from living paycheck to paycheck if our mindset doesn’t change. The way we think is the root cause of our behavior -- and ultimately, our results. What is the definition of our emotional home? How do our emotions and mindset impact our work and personal routine? Why do we need to learn to be HAPPY NOW, even when what happens around us isn’t ideal? In this episode, I talk about the mindset of top achievers and how you can change the way you think to create an extraordinary life -- built by desi...2018-11-0130 minArt of Mortgage MarketingHow to Put an End to the "Income Roller Coaster" and Create Consistent Income GrowthInconsistent income is the biggest nightmare for most mortgage pros. Yet, instead of fighting against it, many MLOs consider it to be “normal” and just learn to live with it. How can we escape this “average” mindset, and how does having low expectations impact our income? How can we become more consistent with our marketing efforts -- and results? Why do we need systems in our business to do the heavy lifting for us? In this episode, I talk about how to overcome one of the most common struggles: inconsistent income.
Success is not easy...2018-10-1132 minArt of Mortgage MarketingMarketing Metrics that Matter: How to Measure Your Progress
Let's face it: The mortgage pros who track their numbers and have systems in place to hold themselves and their team accountable to results, tend to be more successful than those who don't. What are the key metrics we should focus on? How much should we be paying per lead or per client? What activities generate the highest ROI? In this episode, I talk about how we can make powerful progress by tracking key metrics and bringing structure to our business.
Not having data is like driving blindfolded and trying to stay...2018-09-2732 minArt of Mortgage MarketingBeing Proactive vs. Reactive: How to Build a REAL Business, Not Just a Glorified JobMany of us get caught up in the everyday tasks of our jobs without realizing that "busy" work, doesn't necessarily mean productive work. What’s the difference between working IN our business vs. ON our business? Is it possible to build a business that brings you consistently-growing, reliable income without you having to "wear all the hats" in production mode? What’s the drawback of focusing only on the urgent and important tasks? In this episode, I talk about building a REAL business vs. building a practice, and the dangers of getting caught up in minutia of low-value tasks.
...2018-09-1431 minArt of Mortgage MarketingBranding Yourself vs. Utilizing Your Company’s Brand
Many mortgage pros make the mistake of using the reputation of the company they work for as a form of branding. What happens when we leave a company and we’ve built our entire reputation based on theirs? How do we make our brand “portable”? And what comes first: lead generation or branding? In this episode, I talk about the advantages of branding ourselves and building our own reputation.
You build your reputation through repetition. -Doren Aldana
Takeaways
Branding consists of the associations we make in our...2018-08-2436 minArt of Mortgage MarketingBuilding Your Business the Easy Way vs. the Hard Way
We all want to reach our goals in the fastest, most enjoyable way possible. How do we find the easiest way to success? What are the dead giveaways that we are working too hard and getting too little results to justify our work? Most importantly, what can we do to make the switch from the “hard way” to success to the "smart way"?
If you aren’t moving forward, you're going backwards. There is nowhere in between. -Doren Aldana
Takeaways
Nothing has meaning inherently. We give every...2018-08-0228 minArt of Mortgage MarketingHow to Go from Just Making Friends with Realtors to Attracting SOLID Referral PartnersThe days when a few donuts and a smile would land you a referral are long gone. Real estate agents are bombarded with new offers every day. What prevents you from taking it a step further? How can you get the attention of a real estate agent? How do you make a WOW first impression with a Realtor, so they send you ALL their buyers? In this episode, I speak about the importance of making a diagnosis, building trust, and making an offer no agent can turn down.
It’s the extra bells and wh...2018-06-1430 minArt of Mortgage MarketingHow to Be Peaceful, Powerful & Productive in the Face of ProblemsWe have a belief system that says problems shouldn’t exist, but crises are a part of life. Are you overwhelmed by the problems in your life? What is your mindset when facing daily struggles? In this episode, we bring a new perspective to problem-solving. It’s not about avoiding problems, but controlling the way we perceive them-- and cultivating a warrior-like mindset.
If you say it’s bad, it’s bad. If you say it’s good, then it’s good. It depends on how you attach the meaning to it. That’s how powerful we are. We are me...2018-05-3128 minArt of Mortgage MarketingHow to Add UNIQUE VALUE to Realtors so They Stick with You w/Peter FickeisenThe market today is more competitive than ever. In times like this, you either bring something unique to the table or lose money. But how do you go about reaching Realtors and showing them you are different? Should you call by phone or send out business cards? Who should you even be targeting? In this episode, Peter Fickeisen shares his approach to bringing unique value without spending time on the phone.
Your people won’t have confidence until you bring confidence. They won’t follow until you step up and lead the charge. -Doren...2018-05-0457 minArt of Mortgage MarketingHow to Put a $100M Team in Place with the Right People, in the Right Roles
A lot of businesses hit their ceiling because the leaders don’t want to hire and delegate tasks to other people. Why is it so important to leverage the talent and time of other people? What role should you fill first? How do you get a vision of what your dream team will look like? On this episode, I share what I’ve learned over the past 13 years about building a superstar team in your business.
It’s all about leveraging the time and talent of your team to take your freedom, income, lifestyl...2018-03-2336 min