Shows
Focal Points with Dorie HowellEpisode 108: The Philosophy of Money with guest Heather LahtinenHave you ever challenged and changed your unconscious beliefs about money? Dorie recently sat down with Heather Lahtinen to discuss the importance of talking about money and the impact of our default money philosophy on our businesses. They explore how our upbringing and past experiences shape our beliefs about money and how these beliefs can limit our success in business. They also discuss the challenges of pricing and the importance of stretching our comfort levels when it comes to charging for our services. Heather shares her course, Empowered, which helps photographers build wealth and offers a discount for listeners.
2024-06-1936 minFocal Points with Dorie HowellEpisode 107: The Importance of Client Connections with guest Leeann Marie GolishIn this episode, we chat with Leeann Golish, a successful wedding photographer based in Pittsburgh. With over 16 years of experience, Leeann shares her unique approach to marketing her business and maintaining positive client relationships. From embracing unexpected advertising to adapting her business as she relocated her family, Leeann explores strategies for sustaining a profitable business during an ever-evolving marketplace. What does it take to add new genres to your business without diluting your brand? There's so much to learn from her unique journey. Links: Website: leeannmariephotography.com Instagram: @leeannmariephoto W...
2024-06-1231 minFocal Points with Dorie HowellEpisode 106: The Power of Multiple Marketing Avenues with guest Karinda KinslerHave you ever considered ditching what you're told to do and carving your own path instead? This episode talks to equine photographer Karinda Kinsler, who did just that. Unraveling how she built multiple successful photography brands, Karinda shares golden nuggets that you can learn from to avoid as she candidly discusses the traps she fell into and artistic transitions she made. If you’re ready to find more magic in your business, this episode brings forth the perfect story to hook. Links: 365 Days of Horses Instagram: instagram.com/365daysofhorses Want to get the la...
2024-06-0532 minFocal Points with Dorie HowellEpisode 105: Ready to Start that Business?In this episode, Dorie discusses the difference between being a hobbyist and a professional photographer. She emphasizes that being a professional is not just about charging money for your services, but also about adhering to certain standards and acting in a professional manner. Is it about getting paid, or is it more about adhering to certain technical or ethical standards? Defy your preconceptions and explore with Dorie as she challenges the common definitions. Tune in for some critical self-reflection and learn how to truly level up your professionalism in your business. Want to get the latest marketing...
2024-05-2924 minFocal Points with Dorie HowellEpisode 104: Building an Audience with Calendar Contests with guest Jessica WasikIn today's episode of Focal Points, we are joined by Jessica Wasik of Bark and Gold Photography, a pet photographer who excels in charitable marketing initiatives and calendar contests. Jessica shares how these strategies have significantly boosted her business and sales, and how it can work for you too. Jessica gives us the behind-the-scenes of how she runs her annual calendar contest, how she partners with local charities, and how these initiatives help her connect with the community while also growing her sales. Whether you're a pet photographer or not, don’t miss these insights on unique ways to el...
2024-05-2226 minFocal Points with Dorie HowellEpisode 103: The Education TrapDo you love taking online courses? They can be convenient, give you access to experts, can be flexible, and cost-effective. On today’s episode, Dorie shares her perspectives on the pros and cons of online education. She also walks through the things you should look for when signing up for any web courses. Don’t miss out on the discount to Dorie’s coaching programs! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter. Get your 75% discount on your first sample al...
2024-05-1532 minFocal Points with Dorie HowellEpisode 102: Does Your Business Need an Alignment?In this episode of the Focal Points podcast, Dorie sits down with Annemie Tonken, owner of the “This Can’t Be That Hard” photography education platform, to discuss the importance of business alignment in running a successful photography operation. Annemie shares her journey from being a nurse to becoming a photographer, her mantra that inspired the name of her business, and how she focuses on making photography less hard for others through her education platform. With Annemie's enlightening '5 P's' alignment model, this is an episode that could be a turning point on your journey to photography success. Wan...
2024-05-0834 minFocal Points with Dorie HowellEpisode 101: The Other “F” WordIn this episode, Dorie discusses the dirty word in the photography industry… free. She explores some of the advantages and disadvantages of doing free work. Dorie emphasizes the importance of strategic thinking and having a clear plan when accepting free work, including collecting email addresses for future marketing efforts. "Working for free, the other F word, is not always a bad thing. Working for free without a strategy is a bad thing." Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter. Ge...
2024-05-0129 minFocal Points with Dorie HowellEpisode 100: 100In today's milestone 100th podcast episode, Dorie takes a look back at the evolution of the podcast since episode #1. Dorie shares snippets of wisdom from past guests that you can lean into right now. Pricing and customer service, scheduling social media content, tax strategy and outsourcing, capturing great pet expressions, and the value of uniqueness are just a few of the topics covered by these experts. You won’t want to miss Dorie’s special discount on her coaching programs in celebration of the 100th episode! Links: $100 off any of Dorie’s coaching programs. Use the co...
2024-04-2430 minFocal Points with Dorie HowellEpisode 99: Stable Shots with Betsy BirdIn today’s episode, Betsy Bird, an equine photographer, shares with Dorie her insights on time management and juggling responsibilities. She discusses how she balances her photography business with being a mother of three and managing her children's activities. Betsy emphasizes the importance of setting boundaries and task blocking to stay organized and focused. They also explore the different ways people prefer to organize, whether it's through digital tools or physical lists. The conversation touches on the generational divide in organizational methods and the challenges of using AI in content creation. Overall, the conversation highlights the need for individuals to und...
2024-04-1742 minFocal Points with Dorie HowellEpisode 98: The Guilt GameIn this must-listen episode, Dorie dives deep into the debilitating emotions of guilt and shame. She dissects the differences between these two often misunderstood emotions, painting clear scenarios on how they can manifest in your work. Dorie shares her personal experiences and provides insightful advice on gaining the confidence to make decisions without fear or regret. You won’t want to miss this episode that is sure to inspire you if you’re looking to break free from the limits of guilt and shame. Want to get the latest marketing information that you can use in your busi...
2024-04-1025 minFocal Points with Dorie HowellEpisode 97: The Importance of a Great Personal Brand with guest Jordan DuvallIn this episode, Dorie welcomes Jordan Duvall, a branding expert extraordinaire. Jordan shares her journey from designing movie posters to launching a photography business and eventually combining branding, marketing, strategy, color energetics, and NLP in her company, Ignite Your Soul Brand. She stresses the importance of creating a brand that reflects who you are and resonates with your target audience. This episode is a treasure trove of branding know-how you won't want to miss! Links: igniteyoursoulbrand.com @igniteyoursoulbrand Want to get the latest marketing information that you can use in your business today? Sign up fo...
2024-04-0333 minFocal Points with Dorie HowellEpisode 96: The Road to ResolutionIn today’s episode, Dorie explores how understanding and clear communication form the backbone of issue resolution. It's not just about soothing a difficult situation, but turning it into a growth opportunity for both parties. With an introduction to a new program called Resolution Roadmap, this episode might just turn your client issue into your next big breakthrough. Don’t forget to use the code PODCAST for 20% OFF! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter. Get your 75...
2024-03-2726 minFocal Points with Dorie HowellEpisode 95: Pricing, What You Really Need to KnowAre you an artist first and a business person second? Struggling to reconcile these two sides of your photography career? Today Dorie walks listeners through the challenges of pricing in the photography business with insights on the three primary pricing models that can be utilized; cost plus pricing, competitive pricing, and value-based pricing. Find out if you have inadvertently slipped into the most dangerous pricing trap with competitive pricing and unlock strategies to guard against becoming an industry commodity. Want to get the latest marketing information that you can use in your business today? Sign up for Do...
2024-03-2029 minFocal Points with Dorie HowellEpisode 94: The Rise of the Side HustleWhat if your weekend photography exploits could be more than just a hobby? This episode of Focal Points explores the booming trend of the creative side hustle. We talk about managing a side hustle while maintaining your full-time job, considering everything from legal implications to work-life balance. Learn from those who've been there and done that- and succeeded! Explore the common pitfalls and unique rewards of this journey, and plot out your own path from employee to entrepreneur. Turn your passion into profit! Want to get the latest marketing information that you can use in your business...
2024-03-1324 minFocal Points with Dorie HowellEpisode 93: Design, Show, and Present The Secret to a Profitable BusinessIn this episode, Dorie is joined by Andrew “Fundy” Funderburg, the founder of Fundy Software. Fundy shares the path he took from considering himself a mediocre photographer to creating highly successful software that enables photographers to streamline their business and increase their bottom line. You won’t want to miss it as he outlines the three buckets: showcase more, design more, and present more to help photographers make at least an extra $50,000 through printed product! Links: Fundy Software https://www.fundysoftware.com/ Discount Code: DORIE http://50kextra.com Want to get the latest marketing...
2024-03-0628 minFocal Points with Dorie HowellEpisode 92: How Do You Know It Will Work?Are you a struggling professional photographer hesitant to try something outside the box because there's no guarantee of success? Do you find emerging trends intimidating? Today Dorie explores a well-known business strategy – the SWOT analysis - using the real-life example of Emma, a struggling photographer in Austin. This traditionally mundane topic could help her (and possibly you) to leverage strengths, confront weaknesses, seize opportunities, and mitigate threats in your business. "If you adopt this kind of strategy, I think that will take out a lot of hesitation when it comes to moving forward in the business." Want to...
2024-02-2827 minFocal Points with Dorie HowellEpisode 91: Three Experts You Need on Speed DialWhen running your own photography business, it can be easy to overlook the importance of having a solid backup team. Tune in as Dorie shares how to find these professionals – the tax expert, the small business attorney, and the insurance professional – and the right questions to ask them to make sure they can support your business needs effectively. You won’t want to miss her insights into how having the right team can help you safeguard your business during any unexpected hiccups. Want to get the latest marketing information that you can use in your business today? Sign up...
2024-02-2123 minFocal Points with Dorie HowellEpisode 90: Stop Feeling Like an ImposterWhether you're a multi-platinum recording artist or a parent hosting a party, chances are, imposter syndrome lurks in some corner of your mind, eating away at your confidence. Dorie asks the question: “How can we recognize our worth, recognize the fact that we are worthy of earning the money, getting the clients, all those different things without being limited by the negative thoughts that we have in our mind?”… What would your answer be? Dorie shares some practical strategies to combat this syndrome and reinstates self-worth in your vocabulary. Want to get the latest marketing information that you can...
2024-02-1431 minFocal Points with Dorie HowellEpisode 89: What Is Working Now in MarketingJoin us in this special episode featuring Nicole Begley, Dorie Howell, Tavia Redburn, and Heather Lahtinen. These photography marketing experts bring an avalanche of tips and strategies so you can thrive in today's high-paced marketing environment. Get the lowdown on effective marketing campaigns, banishing fear in selling, the power of networking, and more. Tune in, grab your notepad, and prepare to ramp up your marketing game! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter. Get your 75% discount on your first...
2024-02-0740 minFocal Points with Dorie HowellEpisode 88: Why Shop Local? with Guest Bob MerhautThe camera market can sometimes feel like a maze, whether you’re a newbie or a seasoned photographer. Bob Merhaut from Ace Photo joins Dorie to share his insights on grappling with pricing, recognizing "Gray Market" products, and understanding the benefits of buying used gear. You won’t want to miss their discussion on making conscious decisions when upgrading equipment and strategies for those who may not have a local camera store at their disposal! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Ne...
2024-01-3136 minFocal Points with Dorie HowellEpisode 87: The Well Designed Website with guest Kate HejdeWith photography websites, is it really about you or your client? In this episode Dorie sits down with family photographer and business coach, Kate Hejde. Listen in as they discuss the value of prioritizing customer needs, ways to strategically streamline website strategy, simplify language, and create a warmer digital ‘welcome.’ Whether it's reframing your ‘about page’, using customer language or adopting smarter SEO strategies, this episode could be the game-changer your photography business needs. Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter.
2024-01-2438 minFocal Points with Dorie HowellEpisode 86: It’s Quitting TimeToday Dorie discusses a topic seldom discussed in the photography field. Many photographers have toyed with the idea of quitting photography due to various struggles and roadblocks they face. Here, Dorie sheds light on the realities of this decision, initiating a much-needed conversation for many in the industry. She discusses why someone might decide to quit photography, factors they should consider, and how to handle the transition. If you've ever wondered whether to persist or let go, this episode is a much-needed reality check. Want to get the latest marketing information that you can use in your b...
2024-01-1729 minFocal Points with Dorie HowellEpisode 85: From The Big City to Main Street USA with guest Juliet LofaroIn this episode, Dorie sits down with photographer Juliet Lofaro. Juliet shares with Dorie about her unique journey into photography and her experiences working with performers and regular people. Her early work was in celebrity headshots and production stills and after a move from the city to upstate New York she focused on building connections in her new community. You won’t want to miss the part of the discussion on bringing out expressions and emotions in photography! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free...
2024-01-1040 minFocal Points with Dorie HowellEpisode 84: Planning to WinIn this episode of the Focal Points Podcast, we look at the importance of having a comprehensive business plan in place for your photography studio. Listen as we dive into how to tackle the often dreaded task of crafting a solid business plan that sets your business up for success. Whether you're a new creative or an experienced photographer, this episode offers a fresh perspective on business planning that will empower you to plan to win. Don't miss the chance to mold the business you've always dreamed of! Download the Vision workbook that goes with this episode a...
2024-01-0332 minFocal Points with Dorie HowellEpisode 83: Proactive Pricing Strategies with guest Chris WooleyToday Dorie Howell is joined by guest Chris Woolley, a fellow photographer with a reputation for generosity and deep knowledge of pricing within the industry. They discuss pricing strategies for photographers, addressing issues such as setting a desired salary, determining a business model, crafting a price list, and more. No fluff, just actionable advice on how to stay profitable and competitive without scaring away potential clients. Clear your calendar, grab a notepad, and dive into this inspiring chat that empowers you to charge what you're worth confidently. Want to get the latest marketing information that you can...
2023-12-2731 minFocal Points with Dorie HowellEpisode 82: Decisions Made Easy with guest Heather LahtinenIn this episode Dorie sits down with Heather Lahtinen of the Flourish Academy about the importance of decision-making in business. They discuss the ways in which overthinking can hinder progress and the significance of making well-thought-out decisions quickly to keep the business moving forward. Sometimes, you might think there's a decision to make when actually there isn't one. Heather also shares eight steps that can guide one in the decision-making process. If you're a photography entrepreneur eager to conquer your decision-making worries, this episode is a must-listen. Want to get the latest marketing information that you can u...
2023-12-2017 minFocal Points with Dorie HowellEpisode 81: A Chat With Joy D’ArgentIn this episode, we spoke to Joy, a talented pet photographer from PupTent Photography based in Calgary, Canada. Joy shares her experience of starting a business, reaching and engaging with clientele, and her passion for capturing pets in all four seasons outdoors. From being a zoologist and dedicated stay-at-home mom to becoming a successful pet photographer, Joy’s story is a testament to the power of pivoting and following your passion. Tune in to learn how she marries her love for animals, outdoor adventures, and photography, and be inspired by her entrepreneurial journey. Want to get the la...
2023-12-1338 minFocal Points with Dorie HowellEpisode 80: And Now You Need to Let Them GoIn the last episode, Dorie talked about hiring do's and don'ts when you need help in your business. So you hired someone! As an employer, it's your responsibility to make sure every team member is a good fit for your business. What do you do when hiring an employee doesn't work out and it's crucial to let them go? Dorie shares what steps you need to take to protect both the soon-to-be former employee's dignity and your business's interests. Want to get the latest marketing information that you can use in your business today? Sign up for Do...
2023-12-0623 minFocal Points with Dorie HowellEpisode 79: So You NEED to Hire HelpThis episode of Focal Points is all about growing your business through hiring. Dorie delves into hiring do's and don'ts, how to create a comprehensive job description, and why trusting your gut is vitally important when making hiring decisions. Learn how to cultivate meaningful work relationships by understanding employee feedback and support systems, and how to help your new hire integrate seamlessly into your workplace culture. The tips will definitely help you hire the right help! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Week...
2023-11-2925 minFocal Points with Dorie HowellEpisode 78: Are You a Wantographer?Is 'wantographer' a derogatory term? Not necessarily. Join Dorie as she explores the beginners' phase of 'wantography', emphasizing it as an essential stepping stone in your photography journey. Dorie offers advice on how to move from this phase into professional photography smoothly, discussing the importance of mastering the basics, investing in good education, understanding camera settings professionally and many more. You won’t want to miss this episode! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter. Get your 75% discount on you...
2023-11-2224 minFocal Points with Dorie HowellEpisode 77: It is OK to be a Weekend WarriorThis episode of Focal Points dissects the sometimes unfair attitude in the photography industry towards 'Weekend Warriors.' What if you don't want to go full time? What hurdles might you face? And how could you turn them into steps towards a successful part-time photography business? We dive into these questions, sharing empowering stories and lessons for those wanting to combine photography with the rest of their lives. Do not miss out on Dorie’s insights to becoming successful at a photography business, even if it's not your only hustle. Want to get the latest marketing information tha...
2023-11-1526 minFocal Points with Dorie HowellEpisode 76: Clean Out the Corners of Your BusinessToday Dorie is encouraging listeners to pull out areas of their business that have been neglected and shoved in the ‘corner,’ and bring them to the center stage. She shares that these neglected aspects—website, pricing, products, and marketing—might be the catalyst your business needs to leap forward. Whether you’re a seasoned pro or a novice in photography, this episode is packed with valuable insights that will help you face your own hidden fears and dismantle the barriers to your success. Want to get the latest marketing information that you can use in your business today? Sig...
2023-11-0825 minFocal Points with Dorie HowellEpisode 75: The Key to a Booming BusinessSometimes the idea of adding products to our product line is simply overwhelming. Especially when we are starting out and we want to add everything all at once. If you are feeling anxious and overwhelmed at adding products and don’t know where to start, you are in the right place. In this episode Dorie goes through how she coaches her one on one clients how to add one statement product for their clients. Be sure and grab your copy of Dorie’s easy to follow guide that will help you add products to your business. Download that guid...
2023-11-0121 minFocal Points with Dorie HowellEpisode 74: Customer Service 101For the majority of us, if we were asked to tell about experiences we’ve had with the best and the worst customer services, it wouldn’t take us long to think of a story! Today Dorie is talking about the four main things she believes it takes to provide GREAT customer service. One thing Dorie is quick to point out is "Great customer service is absolutely subjective." This episode is a must-listen if you’ve been looking for ways to enhance your business and boost client satisfaction. Want to get the latest marketing information that you can use...
2023-10-2626 minFocal Points with Dorie HowellEpisode 73: What 500 Workouts Taught Me About BusinessHave you ever had one of those days where you feel blah and then when you try to get work done, it seems impossible? Maybe you didn’t get enough sleep last night. Maybe you overindulged. Maybe you binged the final season of that show everyone has been raving about. Whatever the case, it’s almost certain that you know how much your personal health can affect your business. In today’s episode, Dorie shares her self-realizations, the choice to take control, and that external motivation is unreliable for both her personal AND business lives. Want to get th...
2023-10-1827 minFocal Points with Dorie HowellEpisode 72: The Calm Before the StormToday Dorie is talking about how to prepare for the busy photography season. She walks through the significance of marketing, structuring your finances, preparing for emergencies, and handing over tasks that you don't enjoy doing or aren't particularly good at. Dorie also discusses how automating the business operations, finding the right help, and establishing partnerships with other photographers can be part of your preparation as well. “Being prepared is all about feeling secure and ensuring less stress and overwhelm.” Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’...
2023-10-1127 minFocal Points with Dorie HowellEpisode 71: Networking From the HeartIn today’s episode, Dorie is sharing how networking from the heart could be the key to growing your business. Often, traditional networking settings can make people feel uncomfortable or inauthentic. By getting involved in a cause you genuinely care about, you can meet potential clients in a more natural and effective way. Grab a pen, because Dorie gives a great list of potential roles that would be a good fit for photographers looking to network this way! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free...
2023-10-0427 minFocal Points with Dorie HowellEpisode 70: From Ledgers to Lenses with guest Kimberly TaraKimberly Tara is a CPA, author, mom of four adorable little ones, and all-around amazing person. She attracts the same kinds of clients that we want. Those who want great service, excellent results, and are willing to pay more for that option. If you are struggling to keep your life and business running smoothly, then you should definitely listen in as Kimberly sits down with Dorie to talk about how she manages to do just that! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekl...
2023-09-2743 minFocal Points with Dorie HowellEpisode 69: Focus & Font: Mastering the Blogging Game with guest Monika JansenToday’s guest is Monika Jansen, CEO of Jansen Communications and former client of Dorie’s! You might be asking yourself why Dorie is speaking with a marketing guru and what does that have to do with photography. There are a lot of ways to get more eyes on your business. Dorie and Monika are focusing today’s chat on the importance of blogging and the role it can play in your marketing! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter. Get...
2023-09-2037 minFocal Points with Dorie HowellEpisode 68: Sure Fire Ways to Chase Away Your Ideal ClientIf you listened to last week’s episode, Dorie shared with us about finding that “ideal client.” You put so much work into finding them, you don’t want small mistakes to be the reason they leave. In today’s episode, Dorie shares some of the common things people overlook that could cause someone to rethink working with you. Some might seem pretty obvious to you but there are also deeper mistakes you could be making without realizing it. So turn up your volume and grab a pen and paper because you won’t want to miss any of the insights...
2023-09-1331 minFocal Points with Dorie HowellEpisode 67: The Pursuit of the Ideal ClientIf you’ve taken any marketing strategy classes, you may have been told you need to create your “ideal client avatar.” This is a fictional person who matches the real life person you would ideally have as your client. There’s a problem with this though… They’re fictional! In today’s episode, Dorie is sharing her experiences with finding your ideal client and what to do if you DON’T find them! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cull Newsletter. Get your 75...
2023-09-0614 minFocal Points with Dorie HowellEpisode 66: Confidence Is KeyMany people are familiar with the phrase “fake it 'til you make it.” Today Dorie is talking about ways you can fake it while you take it (photos, that is!)! So much of what clients buy from you comes from your confidence. This confidence can be in your work as the product they’ve been looking for or confidence in yourself as the professional to get the job done. Tune in to hear some of the amazing pointers Dorie shares for building confidence in yourself and your work! Want to get the latest marketing information that you can us...
2023-08-3026 minFocal Points with Dorie HowellEpisode 65: Negotiating for the WinSome people love to bargain and barter. Some people loathe it. Whatever side of the negotiating fence you are on, Dorie has some things for you to think about. In this episode, Dorie is sharing some of her experiences with people wanting to negotiate her prices and what she learned from those. Hopefully by taking the lessons Dorie learned and applying them in your situation, you will come out with a win-win on your hands! Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly Cul...
2023-08-2332 minFocal Points with Dorie HowellEpisode 64: Would you Twitch?Aly Elliott joins Dorie again with a completely different topic today. In episode 54, Aly shared with Dorie her experiences with photography and grief. In this episode, Aly is talking about Twitch and how that has impacted her photography business! If you don’t know, Twitch is a streaming platform used by many gamers. Now, you might ask yourself, “What would a photographer do on Twitch?!” Aly talks all about that and the positive experiences she’s had within the community. Want to follow Aly on Twitch? You can subscribe to her updates here twitch.tv/alyelliott! Want...
2023-08-1632 minFocal Points with Dorie HowellEpisode 63: Go Ahead and Sell the RAWsToday’s episode could be pretty polarizing. Selling your raw files! Whatever your immediate reaction, Dorie is sharing her thoughts on selling them and encourages you to listen with open ears and an open mind. It’s important to understand the way that digital photography has changed the industry and those changes means that it might be time to start selling RAW files IF it works with your business objectives.. Whether it’s something you choose to do or not, this episode is a must-listen for all the things to consider before making a choice one way or the other...
2023-08-0923 minFocal Points with Dorie HowellEpisode 62: Your Money Story with Meg McMillanYou might not think money mindset and a photography business would go hand-in-hand, but listening to this episode will change your mind on that! Today’s guest, Meg McMillan, sits down with Dorie to talk about how undervaluing your work can truly be a money block on your business. Many photographers probably started their business similarly to Meg by diving in heart first but after time realizing there’s more to being a business owner than doing the thing you love… there’s taxes and networking events and drive time. Those should all be factored in when thinking about your pri...
2023-08-0240 minFocal Points with Dorie HowellEpisode 61: Don't Charge What You're WorthWe hear coaches, mentors, and even other photographers tell other photographers to “charge what they are worth” all the time. In this episode Dorie dives into why this is such horrible advice. She discusses why we can never possibly charge what we are worth but also what factors need to go into profitable pricing for our business. She isn’t talking about Cost of Goods or Cost of Doing Business either. What are the true factors you need to consider when running your business? Listen to his week's episode and find out. Want to get the latest marketing inf...
2023-07-2626 minFocal Points with Dorie HowellEpisode 60: The Journey of Figuring it All Out with Cecilia KoenigIn today’s episode Dorie is chatting with Cecilia Koenig. Cecilia started out in landscape and like many photographers discovered she loved connecting with people. Cecilia shared with Dorie what it was like being a young mom, young wife, and new business owner all while being a caregiver for her mother. As you can imagine that led to some burnout. It also led to some amazing opportunities for growth and learning how to create healthy boundaries. You won’t want to miss the insights Cecilia shares from the lessons she learned and is continuing to learn along her journey!
2023-07-1940 minFocal Points with Dorie HowellEpisode 59: The Importance of Your BrandHave you ever found someone online and chosen to do business with them because you trusted their face and then show up to find out their pictures were 10 years old? Did it break your trust in them a little? It’s like when you get catfished in dating. It’s hard to recover from that. Today’s Angie McPherson and Dorie are talking about how branding can help people to trust not just your work but YOU! You are your brand! Want to see how Angie did this in her own business? Head over to her Instagram and ch...
2023-07-1241 minFocal Points with Dorie HowellEpisode 58: Mastering the Art of the Unhappy ClientIf you haven’t already had a client become unhappy with you for some reason, it’s likely you will in the future. We can’t keep everyone happy all of the time. What we can do though is have a strategy for how to get them back to happy! Today Dorie is sharing five key things she recommends when planning how you will handle dissatisfied clients. If you want even more great tips and you haven’t already, pop back to episode #49 to hear Dorie and guest Heather Lahtinen talk about a specific session where the client didn’t like the...
2023-07-0530 minFocal Points with Dorie HowellEpisode 57: Setting Yourself Apart with JJ RoyerToday’s guest, JJ Royer, connected with Dorie through the guest application on Dorie’s site. Her application immediately caught Dorie’s eye because of the unique way JJ uses her photography. Like many photographers, JJ pulled together an assortment of her life experiences and found a way to turn her photographs into art installations. Tune in to hear Dorie and JJ Royer talk about what she calls “artography” and her journey getting there! Instagram: jjrphotographyormondbeach Want to get the latest marketing information that you can use in your business today? Sign up for Dorie’s Free Weekly C...
2023-06-2830 minFocal Points with Dorie HowellEpisode 56: Working with People Who are Different Than You with Lisa PetersonToday Dorie is speaking with Lisa Peterson. Lisa is a pet photographer out of Minneapolis. She shares with Dorie the transition from photographing people to photographing pets. They have a candid conversation about easy ways to make various aspects of your business more inclusive and welcoming to people of all backgrounds. As a proud member of the LGBTQIA+ community, Lisa shares her first hand experience of how to create great experiences for all in our businesses. Tune in to hear how intake forms, poses, and displays of physical affection can become welcoming opportunities to show how inclusive you can be...
2023-06-2144 minFocal Points with Dorie HowellEpisode 55: Shooting Toward a Goal with Natasha LamalleIn this episode, Dorie sat down with Natasha Lamalle. The two connected through their local photography group when Dorie put out a call looking for photographers who wanted to share their story. And what a story Natasha had to share about going from journalism to photojournalist to wedding photographer! She realized along the way that she wanted to help couples figure out what they wanted to do with their photos AFTER their big day. Natasha ended up combining all of her passion for documenting into creating albums for the couple to be able to cherish for the rest of...
2023-06-1436 minFocal Points with Dorie HowellEpisode 54: Art and Grief with Aly ElliotIf you’ve been listening to The Focal Points Podcast for a while, you know Dorie loves to have guests on the show from all backgrounds. Today’s guest, Aly Elliott, has found a way to process some major losses in her life through her photography. In sharing her grief, Aly has been able to help others tell their stories. As Aly shares with Dorie today, “That's the thing with grieving… It's not all heavy. It feels like it sometimes, but it's not always like that. It's honoring that connection, that love, their lives, and what they're missing too… what we're...
2023-06-0736 minFocal Points with Dorie HowellEpisode 53: Doing Something Different with Sarah Jane ShorthoseIn this episode, Dorie sat down with Sarah Jane Shorthose who has been in the photography business for over 20 years and runs multiple locations. It took some time, but Sarah Jane found her passion in shooting high school senior sessions. Many photographers run into the problem of where to have people change when doing outdoor shoots and Sarah Jane solved that problem with the brilliant move of purchasing a small bus to take to different locations. The Photo Bus functions as a changing room, mini studio, and marketing tool all “rolled” into one! Want to know more about Sarah Jane...
2023-05-3142 minFocal Points with Dorie HowellEpisode 52: The One About MeMaybe you’re brand new to the Focal Points podcast or maybe you’ve been listening for a while and thought to yourself, “Who is Dorie Howell??” Would you be shocked to know that Dorie was on the career path to becoming a classical opera singer? Or that she grew up in a family full of entrepreneurs? In today’s episode, Dorie sits down with guest Heather Lahtinen, who you can check out in episode #49, to share the amazing route Dorie took to become the successful woman she is today! If you’d like to know more about Heather...
2023-05-2438 minFocal Points with Dorie HowellEpisode 51: ChatGPT: The Good, the Bad, and the UglyHave you been thinking about using ChatGPT or a similar AI program in your business? In today’s episode, Dorie shares some of the pros and cons to incorporating AI into your marketing. While it can help to streamline your workflow and enhance your business, make sure you are completely aware of the possible downsides before letting AI do it all for you! To get more information on how you can use AI to create content for your marketing. Grab your AI Cheatsheet today! https://the-harmony-hangout.mykajabi.com/AICheatsheet1 Want to get the latest marketing info...
2023-05-1734 minFocal Points with Dorie HowellEpisode 50: Running a Business on Both CoastsOn today’s episode, Dorie is talking to Tamieka Smith. Tamieka has the unique experience of running a photography business on both the East AND West coasts! Tune in as they chat about what Tamieka has experienced, both challenging and rewarding, and how she manages to take care of her own personal and professional development while balancing the demands of a busy shooting schedule. To learn more about Dorie’s Marketing Breakthrough Program send her a message at dorie@doriehowell.com or click here. Get your 75% discount on your first sample album from nPhoto AND just...
2023-05-1029 minFocal Points with Dorie HowellEpisode 49: They Hate Their Photos!?!?In this episode Heather Lahtinen joins Dorie to discuss a recent session where the client didn’t like the headshots that Dorie took of them. Dorie and Heather talk about Dorie’s reaction to the message that she received from the client, her response, and why she handled the situation the way that she did without feeling any sort of negative feelings about her work or her client. Handling these situations can be tricky and learning how others handle them can help you in your business. To learn more about Dorie’s Marketing Breakthrough Program send her a messag...
2023-05-0343 minFocal Points with Dorie HowellEpisode 48: Blame It on the PoliciesDorie shares in today’s episode some easy studio policies you can put in place to ensure a smooth and successful operation. You might already have thought of some of the policies like booking, refund, or late policies, but what about what to wear? Or model release and image usage? Why is it important to have firm and clear policies for your studio and business? Tune in for the answers and learn from Dorie’s years of experience of running a successful and professional business! To learn more about Dorie’s Marketing Breakthrough Program send her a message...
2023-04-2625 minFocal Points with Dorie HowellEpisode 47: The Hustle and GrindMost of us started our business because we enjoyed our art AND we wanted to be able to provide that for other people. There are a lot of very successful educators who promote this idea that the harder you work the more successful you will be. That can lead to two things. You either just keep hustling to make things happen OR you become paralyzed not knowing even where to start. In this episode, Dorie shares five of the main ways you can get off that hustle and grind wheel so that hopefully you too can get back to...
2023-04-1922 minFocal Points with Dorie HowellEpisode 46: Practice Makes PermanentAt some point in our lives the majority of us have experienced needing to practice something. You might have even dreaded the practice but knew that was what it would take to perform at your highest level. If you don’t feel comfortable with your sales technique, Dorie has some pointers that might just help move you from good to better. You can start out with Dorie’s solo practice recommendations: listening to sales podcasts and webinars or analyzing your sales performance. When you’re ready, you can try the techniques that involve someone else: role-playing, attending sales trainings, and ac...
2023-04-1224 minFocal Points with Dorie HowellEpisode 45: The Double Helix TrapAnyone who works in a cyclical business knows how easy it is to get trapped in the “feast or famine” mindset. Have you thought about diversifying your offerings? Is your marketing comprehensive? Do you manage your cash flow to capitalize on the peak periods to prepare for the slow seasons? What about customer loyalty and adapting to follow current trends? Don’t worry if you don’t have the answers to those questions yet! Dorie shares her expertise on each of those topics so you can add practices to your business today to help with getting out of that draining...
2023-04-0518 minFocal Points with Dorie HowellEpisode 44: What They Don't Tell You About Running a Photography BusinessIf you have been working for someone else and decided now is the time to venture out on your own, today’s episode can shed some light on some of the struggles you might come up against in running a photography business. Dorie shares several insights that fall into three main categories of challenges: time, money, and mental investment. You might be surprised by some of the things that could come up. Using her years of experience, Dorie will help you to feel empowered as you start your photography business. To learn more about Dorie’s Marketing Brea...
2023-03-2918 minFocal Points with Dorie HowellEpisode 43: A Great Referral ProgramHave you been asking yourself, “How can I grow my business without breaking the bank?” In this episode, Dorie shares her insights on creating and maintaining an effective referral program. She shares the benefits of a referral program, what one should include, how to best initially communicate your referral program to your existing clients, and how to tactically remind your clients that you have a referral program. By using the tips Dorie lays out in this episode you can encourage your clients to refer others and generate new business for your photography business in a way that is respectful and...
2023-03-2219 minFocal Points with Dorie HowellEpisode 42: How Your Business Grows with Christine HamrickChristine Hamrick is a Senior photographer who has learned a thing or two about running a photography business over the last decade. In this episode we talk about how her business started and how it evolved as her family grew. And why being open to those transitions in her business have helped her thrive in her market. If you have a growing family and are feeling the urge to change genres as your family grows, this episode is a must listen. Christine’s website https://christinehamrickphotography.com/ Christine’s Instagram https://www.instagram.com/christinehamrickphoto/ To...
2023-03-1530 minFocal Points with Dorie HowellEpisode 41: All About PerspectiveHave you ever been sitting and talking to a friend when they tell you a story about a situation that they were finding especially challenging? As they told you the problem, the solution seemed obvious to you but it never occurred to your friend to look at it from your perspective to find a solution? That is what Dorie is talking about today on the podcast. How an interaction with a person who was asking for money on the street brought home how important it is to make sure you are looking at situations in your business from ALL per...
2023-03-0815 minFocal Points with Dorie HowellEpisode 40: All About Flowers with Lori LankfordLori Lankford is a nature photographer and educator who specializes in beautiful images of flowers. She has curated her home and gardens to be her own personal photography studio. Lori is our second guest who believes that personal projects are the key to keeping creativity alive as we provide services to our clients. Her approach is a bit different from many others in that she believes that personal projects don’t have to last years or even months. Join Dorie as she and Lori discuss all the different ways you can incorporate personal projects into your photography to keep your...
2023-03-0129 minFocal Points with Dorie HowellEpisode 39: Becoming the Art with Lisa DigesoDorie recently sat down with Lisa Digeso, founder of Milk and Honey photography and The Milky Way Photographer’s Resource. In her photography work, Lisa looked at her struggle with finding models, thought outside the box, and put herself in the picture instead! Her idea has evolved into finding fine art paintings and images and then recreating them using a combination of AI elements, costumes, sets and props to achieve her finished product. In this episode Dorie and Lisa discuss the importance of a personal photography project and what she has learned in the process of making these self po...
2023-02-2224 minFocal Points with Dorie HowellEpisode 38: What You Measure GrowsToday on the podcast Dorie is sharing her expertise on Key Performance Indicators (KPIs). What is a KPI and why do you need to track them in your business? Why do you need to do a marketing audit and knowing the importance of your “thing that sells the thing”. Measuring these things helps photographers spin their wheels doing things that don’t help their businesses grow. Leaning into what is working and letting go of the things that aren’t can move the dial of success in the right direction. Remember: if you aren’t doing, you aren’t growing!
2023-02-1516 minFocal Points with Dorie HowellEpisode 37: Keeping Things Easy with Miranda HayekToday on the podcast Dorie is joined on the mic by Miranda Hayak, a professional photographer based in Long Beach California who has experienced every selling situation and experience in her decade long career. In this conversation Dorie and Miranda talk about a variety of things that impact their photography studios. Within the conversation they focus on the idea that sales doesn’t have to be complicated or hard. That the best thing you can do for your business is to keep your process and workflow as easy as possible. Miranda describes her workflow (that is a bit unconventional) and of...
2023-02-0831 minFocal Points with Dorie HowellEpisode 36: Our Different Communication StylesHave you ever been in a situation with a family member or client where you can’t see to get your point across and they are having a hard time getting you to understand their point of view? Yup, been there and done that. I never really understood why I had such issues with people UNTIL I realized that not every one thinks like me OR communicates like me. Just like there are several different personality types, there are several different communication styles that are attached to those personality types. Knowing the differences AND being able to spot them have h...
2023-02-0129 minFocal Points with Dorie HowellEpisode 35: Network Like a ProDo you become paralyzed with fear with the idea that you might, at some point in time, have to enter a networking meeting where you don’t know anyone and strike up a conversation with a stranger about your business? If this sounds like you, you are not alone. In this episode Dorie breaks down how to handle a room like a boss. No need to hide in the corner, checking your phone. With a little prep and some confidence, you can handle any networking situation like a pro! Be sure and get this download that covers all 15...
2023-01-2521 minFocal Points with Dorie HowellEpisode 34: What To Do After the ConferenceSo you went to the convention, now what? How are you supposed to manage all the great ideas and ah ha! Moments you had? What now? Well, you are in luck because today on the podcast Dorie dives into a strategy that she uses after she attends a conference that allows her to sort through her ideas in a way that makes them not quite so overwhelming. Take a listen and see if this strategy can work for you. Be sure and get this download that covers all 15 (+4) of the Traits of Successful Business Owners. https://www.harmonyha...
2023-01-1821 minFocal Points with Dorie HowellEpisode 33: How to Manage a Large Photography ConferenceAre you heading to one of our industries incredible live events this year? Imaging USA, WPPI, Shutterfest, SYNC, The Noobie Conference, The Portrait Masters, and so many more all are wonderful ways for photographers to gather with other photographers and just live and breathe what we do for a few special days each year. It is a great way to learn, connect, and grow BUT there are some things you should know before you head out in order to get the best experience you can from these events. And that is exactly what Dorie is talking about on this epi...
2023-01-1133 minFocal Points with Dorie HowellEpisode 32: How to Make More Money in Your BusinessMany times when you think about making more money in your business you are told two things. Get more clients and raise your prices. But the truth is, that isn’t something that a lot of people can do easily. So where does that leave those who are willing to work hard, put in the time and energy but still want to make more? In this episode Dorie goes through several strategies on how to make more per client that doesn’t include discounts and specials. Did you catch last week's episode? Be sure and listen to see how y...
2023-01-0423 minFocal Points with Dorie HowellEpisode 31: Traits of Successful Business Owners Part IIRunning a successful photography business is so much more than taking pretty pictures. Last week Dorie discussed three of the most important traits of successful business owners. In this episode Dorie breaks down three more. This is the 2nd of two emails on this topic that every small business owner and entrepreneur should listen to. Be sure and get this week’s download that covers all 15 (+4) of the Traits of Successful Business Owners. https://www.harmonyhangout.com/traits Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, r...
2022-12-2815 minFocal Points with Dorie HowellTraits of Successful Business OwnersRunning a successful photography business is so much more than taking pretty pictures. In this episode Dorie breaks down some of the most important traits we need to keep our businesses on track. From Empathy, Persistence, and Creativity, in this two part series she dives into what are three of the most important traits and how we can develop those for our business and life beyond the camera. Be sure and get this week’s download that covers all 15 (+4) of the Traits of Successful Business Owners. https://www.harmonyhangout.com/traits Get your 75% discount on your fir...
2022-12-2118 minFocal Points with Dorie HowellHow to Wrap Up Your YearThe end of the year brings up a lot of different feelings for all of us. Some are great and some of those other feelings are more like shame or inadequacy because we didn't get all things done this year that we set out to do. Maybe we didn't do that marketing campaign, make as much money, or drop the weight. So why set any new resolutions when those resolutions are always broken anyway? In this week's episode Dorie breaks down a program and approach to planning for the new year that has proven itself very helpful. Listen to why r...
2022-12-1430 minFocal Points with Dorie HowellLet's Normalize ThisThere are many things in the photography industry that are passed around in conversations that become almost requirements for anyone wanting to be a photographer. And in fact, most of those things are either based in antiquated ideas OR are just there to provide shame to those who choose to run their businesses in ways that aren’t the norm. In this episode Dorie breaks down a few of these ideas and explains why we need to normalize these things in our industry. Get your 75% discount on your first sample album from nPhoto AND just added — when you si...
2022-12-0719 minFocal Points with Dorie HowellBirth Photography with Tavia RedburnMy Guest today is Tavia Redburn, incredible newborn and birth photographer who runs her business in the Oklahoma City Area. Tavia has been in business for awhile and she knows a thing or two about birth photography. So much so she even offers an accreditation program for people who want to become certified as birth photographers. Today we discuss what it is like to be on call for your client and how Covid dramatically changed her business. Don’t miss this conversation! You can find Tavia in these places: IG - https://www.instagram.com/taviaredburn/ Facebo...
2022-11-3025 minFocal Points with Dorie HowellSelection Appointment SuccessSelling our work can be a tricky thing. It doesn't have to be though. Your clients hire you for a reason and they want to see what you have to offer. If you approach it from a standpoint of helping your friends find great things that you love vs. a place of dread and fear, your business will be so much better off for it. In this episode Dorie breaks down her process and the thoughts behind why she has such successful sales with her clients. Click this link to get the guide on how I run my...
2022-11-2330 minFocal Points with Dorie HowellHow to Create a Diverse Portfolio with Raj BandyopadhyayJoin Dorie for this episode of Focal Points as she sits down with her friend, Raj Bandyopadhyay, NYC branding photographer of Series A Photography, and listen as they discuss the importance of showing a diverse range of people in your portfolio. Why that is so important to all business owners and steps to take if you maybe don’t have a very diverse clientele but want to show a variety of people on your website. In this episode you will hear: Raj’s story of shifting from a Ph.D in Computer Science to a Branding Photographer How his uni...
2022-11-1632 minFocal Points with Dorie HowellJeremy Hyler: SEO and a Great WebsiteIn this episode Dorie welcomes her guest, Jeremy Hyler who is the marketing manager at Photobiz. Some things we discuss are: Mistakes photographers make on their websites Things your website can do for you The Importance of great SEO Elements you need to have on your website Many of us neglect our websites and they can be one of our most powerful ways to attract people to our business. Photobiz has been generous to give us an awesome discount code for new customers. Head over to www.photobiz.com and use the code DORIE22 to get...
2022-11-0937 minFocal Points with Dorie HowellHow to Increase Your Sales at the Delivery and BeyondToday on the podcast Dorie dives into part three of her four part series that walks through her entire process from inquiry to final delivery of products. Having a solid workflow is key to a great business and today we discuss all the ways you can deliver your products that give clients a great final impression of you and your business. Be sure and grab the download for this episode here: DORIE’S SUREFIRE DELIVERY TIPS Get your 75% discount on your first sample album from nPhoto Be sure and follow these accounts on Inst...
2022-11-0220 minFocal Points with Dorie HowellThe Gift of Time with Elise HolbergIt is no secret that our host, Dorie, believes that one of the first things that photographers should do when running a business is to outsource their editing. AND it is no secret that most photographers are very reluctant to do this very thing in their business. For some reason they believe that they are the ones that must do the retouching or it makes them less of an artist. Or they think finding an editor is too hard. Or they feel overwhelmed at the idea of finding an editor and managing their work. If this is you, then you w...
2022-10-2631 minFocal Points with Dorie HowellSelling During the SessionToday on the podcast Dorie dives into part two of her four part series that walks through her entire process from inquiry to final delivery of products. The 2nd step in the process is all about how to “Sell” during the session. This sounds scary but it doesn’t have to be. It can be as easy as adding certain phrases into the conversation that help get a client ready for the sales appointment. If you struggle with low sales or aren’t sure how to help a client get ready to buy, you NEED to listen to this episode...
2022-10-1918 minFocal Points with Dorie HowellWhat You Should Do Before the SessionToday on the podcast Dorie starts a series of four episodes that walk through her entire process from inquiry to final delivery of products. It all starts with a great foundation that includes three steps: Developing Rapport, Establishing Yourself as the Expert, and Going over logistics. Once you set the foundation with these three steps you are on your way to a great experience with your clients. Be sure and check out the complimentary episodes: Episode #8 Adding Products the Easy Way Episode #16 Pricing with Chris Wooley To follow along be sure and download this guide:...
2022-10-1223 minFocal Points with Dorie HowellSocial Media Can Change Your Business with Chip DizardThis week on the podcast Dorie has a great conversation with Chip Dizard, branding and wedding photographer. They talk about how Chip decided that to move his business forward he needed to take some calculated risks and take advantage of the opportunities that were presented to him, even if it meant funding them out of his own pocket. They also discussed how Social Media has played a huge part in Chip’s success. You can find Chip here: His website Facebook Instagram Get your 75% discount on your first sample album from nPhoto Be sure an...
2022-10-0525 minFocal Points with Dorie HowellWhat Labs Want Us to KnowIn this episode Dorie has a really great conversation with Michal Czekański (Chi-kan-ski) Business Development Specialist at nPhoto. Dorie and Michal discuss some of the things that photographers need to consider when working with a lab, how to form a great partnership with them, how products are developed, and how to work together with them to create a great partnership for your business. It is important that we look at our labs and partners in our business. They want us to look great in front of our customers and by learning a bit more about the process and gett...
2022-09-2845 minFocal Points with Dorie HowellHow to Make Better Decisions in Your BusinessLearning how to make quick and effective decisions is one of the best skills photographers can develop to see growth in their business. Today I talk with Heather Lahtinen of The Flourish Academy about how photographers can learn how to quickly move through the decisions they need to make from what gear to buy to what kind of sessions to book so that they don’t spin their wheels but instead, use their time to serve their clients and grow their business. Be sure and grab Heather’s download that will help you move through the steps of ove...
2022-09-2118 minFocal Points with Dorie HowellPriced to Sell with Chris WooleyPricing our products is one of the hardest parts of what we do. Price to high and you don’t get any clients. Price to low and you don’t make enough to stay in business. So how do you price what you do in a way that makes sure you are making enough for your services AND attracts a loyal client base? Don’t worry, Chris can help you out with all of that in this episode. Grab the download here: Chris’s Pricing Cheat Sheet Miss the episode on how to sell more Albums? Be sur...
2022-09-1431 minFocal Points with Dorie Howell10 Ways to Sell More Wall Art to ClientsSelling any product like wall art (or albums) to every single client is something that is possible. In this episode Dorie walks through the most important things you can implement into your workflow that will greatly increase your chances of selling wall art more consistently. Grab the download here: Sure Fire Ways to Sell More Products Tip Sheet Miss the episode on how to sell more Albums? Be sure and check that out as well using this link: 10 Ways to Sell an Album to Every Client Get your 75% discount on...
2022-09-0726 minFocal Points with Dorie HowellIs Overthinking Killing Your BusinessOne of the many skills that successful business owners have learned is how to stop overthinking all the decisions that are required to run a business. Today I talk with Heather Lahtinen of The Flourish Academy about photographers can learn how to stop overthinking and move forward in their business. Be sure and grab Heather’s download that will help you move through the steps of overthinking and decision making Grab Heather’s download here Get your 75% discount on your first sample album from nPhoto Be sure and follow these accounts on Instagram: nPhotolab Dorie...
2022-08-3135 minFocal Points with Dorie Howell10 Ways to Sell More AlbumsSelling an album (or the product of your choice) to every single client is something that is possible. In this episode Dorie walks through 10 things you can implement into your workflow that will greatly increase your chances of selling an album more consistently. Grab the download here: Get your 75% discount on your first sample album from nPhoto Be sure and follow these accounts on Instagram: nPhotolab Dorie Howell The Focal Points Podcast
2022-08-2422 minFocal Points with Dorie HowellFearAll business owners have to learn how to deal with fear in their business. It is the one thing that can stop us from making progress and keep us from reaching our goals. In this episode Dorie breaks down the physical and emotional effects of fear and gives some real life examples of how she has dealt with it in her business. Be sure and download the free guide that will help you recognize how fear is impacting your business and give you practical steps in how to deal with it. https://www.harmonyhangout.com/podcastfear ...
2022-06-2224 minFocal Points with Dorie HowellFriends and FamilyRunning a business without the support of friends and family is difficult. Many of our “supporters” don’t understand what it takes to start a business and many of the things we do in that process don’t make sense to them. In this podcast Dorie goes into how attitudes and feelings can change as our businesses start to grow and how we can navigate these tricky relationships so they don’t derail what we are trying to build. Be sure and download the free guide on how to interact with friends and family in your business. Get th...
2022-06-2230 minFocal Points with Dorie HowellChangeIn this very first episode of Focal Points, Dorie talks about how her view of her business and her processes changed during Covid. How the changes she made in her studio as a result of the pandemic have created a more streamlined workflow. The results being happier clients but more than that, an easier more efficient way of running her business. Get 75% off your first sample and discounts on client orders for a year. Dorie’s Gift for Podcast Listeners Please follow Dorie on Instagram @thedoriehowell Grab Dorie’s Free Guide on doing great C...
2022-06-2224 minFocal Points with Dorie HowellTrailer: Focal Points podcastWelcome to the Focal Points podcast! Are you a photographer who wants to create a more profitable business? A business that compliments your life and allows you to do the things you love with the people you care about most? If this is you, then you are in the right place. My name is Dorie Howell and this podcast is brought to you by my good friends at nPhoto. Just like your camera has many different focal points that allow you to focus on different areas of a scene and create beautiful works of art. Our businesses have...
2022-05-2601 min