Shows
X:30 - Expert Half-HourScalability & Innovation: Future-Proofing Your Shopify-Centric StackPart 4In the final session of this X:30 series, we looked to the future—focusing on scalability, innovation, and future-proofing your eCommerce stack. Shopify and dotdigital shared how their platforms support brands not just during peak performance moments like Black Friday, but also through flexible, API-first infrastructure that enables long-term growth. From developer experience to predictive analytics and omnichannel expansion, this session unpacked what it takes to stay competitive and customer-focused in an evolving commerce landscape.Key takeaways:Built for scale: Shopify’s global infrastructure supports over 40,000 checkouts per minute, with dynamic bandwidth allocation and...
2025-08-2815 minX:30 - Expert Half-HourPersonalization at Scale: How Shopify and dotdigital help brands deliver tailored experiencesPart 3In Part 3 of our X:30 Master Your Toolkit series, we explored how to deliver personalization at scale across the customer journey by leveraging unified data from Shopify and dotdigital. From post-purchase campaigns to omnichannel experiences, the session focused on how automation, behavioral insights, and smart segmentation empower brands to create highly relevant customer interactions while maintaining privacy and operational efficiency.Key takeaways:Unified personalization across channels: Shopify's unified commerce approach allows brands to personalize experiences seamlessly across online, in-store, and social commerce touchpoints.Behavioral triggers power automation: Tools like Shopify Flow enable brands...
2025-08-2819 minX:30 - Expert Half-HourUnified Customer Data: Creating a Single Source of Truth for Smarter CommercePart 2In the second session of Youwe’s Master Your Toolkit X:30 series, Shopify and dotdigital took a deep dive into unified customer data and why it’s essential for creating seamless, personalized customer experiences. The speakers explored how to eliminate data silos, optimize marketing and operations, and use real-time insights to fuel smarter decision-making.Key takeaways:Real-time, unified data: Shopify and dotdigital’s SaaS-to-SaaS integration ensures customer and behavioral data is always live, eliminating delays and inconsistencies.Smarter segmentation & personalization: With tools like RFM modeling and product recommendation engines, brands can identify high-value segmen...
2025-08-2814 minX:30 - Expert Half-HourShopify as a Scalable Strategic Commerce FoundationPart 1 In this kickoff session of Youwe’s new X:30 series, experts from Shopify and dotdigital joined forces to explore how to build a scalable, future-proof eCommerce stack centered around Shopify. The discussion uncovered key challenges eCommerce businesses face with legacy systems—such as high total cost of ownership, lack of agility, and innovation bottlenecks—and how Shopify’s SaaS platform addresses them with a modular, composable architecture.Key takeaways:Shopify offers low-maintenance, scalable infrastructure that’s ideal for both growing brands and enterprise-level operations.The Shopify checkout, described...
2025-08-2821 min
Marketing Meetup PodcastHow to grow on email in 2025 - DotDigitalEmail’s Not Dead, But It’s Definitely Had a Glow-UpA TMM recap of “The School of Email Marketing” with Lauren and Frank from DotdigitalThis wasn’t about the perfect subject line formula or how many emojis are too many. Instead, Lauren and Frank gave us the real stuff. The kind of strategic, CRM-level thinking that helps marketing teams stop sending emails for the sake of it and start building long-term, revenue-generating relationships.Take the time to check out our partners, all of whom we work with because we think they're useful companie...
2025-07-1558 min
marketingSHOWCASEHow AI takes the stress out of trips, with Ted at DotDigitalAlix King spoke to Ted at DotDigital about HIS personal use of AI, especially for itineraries for trips - where he's going, what he wants to eat, and things he wants to see and do. AI then puts together an efficient way of pulling all these elements together. Simple!Alix of course also spoke to Ted about DotDigital's use of AI; how they use it for programme automations and to generate more relevant content - listen to the episode now and meet DotDigital at marketingSHOWCASE!Get the lowdown on marketingSHOWCASE and our forthcoming events at...
2025-07-1401 min
The Marketing Automation Moment PodcastSalesforce Summer Updates, Partner Tools and AI WorkaroundsIn this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms, featuring insights from Forrester’s recent report. They also break down Salesforce’s Summer ’25 release and what it means for marketers.
The conversation continues with Microsoft’s new email marketing restrictions, DotDigital’s surprising rise in email volume, and growing SMS engagement across global markets. Plus, they share a clever way to integrate AI, even if your platform doesn’t support it.
About Napier
Napier is a PR-lead, full service marketing agency that special...
2025-06-0915 minThe Marketing Automation Moment PodcastSalesforce Summer Updates, Partner Tools and AI WorkaroundsIn this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms, featuring insights from Forrester’s recent report. They also break down Salesforce’s Summer ’25 release and what it means for marketers.
The conversation continues with Microsoft’s new email marketing restrictions, DotDigital’s surprising rise in email volume, and growing SMS engagement across global markets. Plus, they share a clever way to integrate AI, even if your platform doesn’t support it.
About Napier
Napier is a PR-lead, full service marketing agency that special...
2025-06-0915 min
Spotlight on B2B MarketingBeyond Single SaaS Product Solutions: Using Data and Creativity to Drive Portfolio Success with Juliette AikenWelcome to another episode of the Spotlight on B2B Tech Marketing. Today we're joined by Juliette Aiken, CMO of Dotdigital, whose journey from Product Marketing Manager to CMO mirrors the remarkable evolution of the company itself. As Dotdigital celebrates its 25th anniversary, Juliette shares valuable insights on transforming from a single-product email service provider to a comprehensive marketing automation platform serving global markets. In this wide-ranging conversation, we explore everything from the evolving role of product marketing in B2B technology to the challenges of balancing data-driven decisions with creative marketing approaches. Juliette also of...
2025-01-1432 min
Conversations with MarTechWhat are marketers' investment priorities as 2024 winds down?Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital. Host: Mike Pastore, Editorial Director, MarTech Guest: Juliette Aiken, CMO, DitdigitalThis podcast is produced by MarTech, a Third Door Media property.
2024-10-0912 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#154 - How to make time for strategy with Juliette Aiken, CMO at DotdigitalIf you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital.Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets overlooked, and practical steps you can take to prioritise and develop an effective strategy.By the end of this episode, you'll have actionable advice on how to ensure strategy remains a focal point in your marketing efforts...
2024-09-0231 minmarketingSHOWCASEThe next big thing in marketing with Luke McCreery, DotdigitalOur next episode sees us grab a chat with Luke from Dotdigital. What does he think is the next big thing in marketing?Find out more about Dotdigital at https://dotdigital.com/Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Sheffield 2024.
2024-06-0506 min
Sound MediaMarketing Showcase Sheffield: Luke McCreery, DotdigitalIn one of our mini podcasts recorded at Marketing Showcase Sheffield 2024, we chat to Luke McCreery from Dotdigital
2024-03-0505 min
Commerce Famous PodcastRecast | Tink Taylor | How dotdigital revolutionized digital marketingWe'll be back with a brand new episode next week. In the meantime, please enjoy this recast of Commerce Famous episode 2 with Tink Taylor, the man who changed online marketing for good!Tink Taylor is the Founder & President of the dotDigital Group PLC (dotdigital). Tink has over 20 years of experience in the field of digital communications and has introduced digital marketing to companies large & small. Tink has been pivotal in the development of digital marketing since its outset in both the UK and the USA and is generally considered to be an absolute legend in the industry.
2024-01-0238 min
Future CommerceMUSES Live: The Art of Personalization and Marketing (feat. Ashley Baltz, Dotdigital)Recorded live at MUSES during Art Basel 2023, join Phillip and Brian and special guest Ashley Batlz as they discuss and recap BFCM 2023 and how the need for better data drives every new experience for the future of marketing. Thanks to our partners at Dotdigital for supporting MUSES. Listen now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2023-12-2619 min
Commerce Famous Podcast002 | Tink Taylor | Digital Marketing TrailblazerTink Taylor is the Founder & President of the dotDigital Group PLC (dotdigital). Tink has over 20 years of experience in the field of digital communications and has introduced digital marketing to companies large & small. Tink has been pivotal in the development of digital marketing since its outset in both the UK and the USA and is generally considered to be an absolute legend in the industry.Tink first launched dotdigital in the US in 2012 and later took dotmailer to APAC in 2015. He constantly strives to help individual organizations, and the industry as a whole, to develop & progress, acting...
2023-06-1337 min
CONKERS' CORNERTWIN PETES INVESTING Podcast no.102: With 2 special guests, The AI theme Nvidia Microsoft S&P500 FTSE 100 AIM All-share TMSC ASML Tremor DWF Calnex, Eleco, Spirent, DotDigital, Keywords Studios, WE Soda, PMI SFOR BEG GTLY Investing, Trading &The topics, stocks and shares mentions / discussed include:Two special guests: Alex DeGroote & Henry Viola-HeirThe Artificial Intelligence Theme / AINvidia / NVDAMicrosoft / MSFTASML Holding / ASMLTaiwan Semiconductor Manufacturing Co / TMSC / TMSCalnex / CLXSpirent / SPTDotDigital / DOTDEleco / ELCOKeywords Studio / KWSTremor International / TRMR Digital 9 Infrastructure / DGI9 DWF Group / DWFGateley / GTLYBegbies Traynor / BEGPremier Miton / PMIS4 Capital / SFORWE Soda IPOUS. Debt CeilingFTSE 100AIM All-ShareS&P 500...
2023-06-021h 14
Commerce InsightsEp.35: How eCommerce landscape has transformed post-pandemic? (Feat. Tink Taylor, Founder & President of dotdigital)Woolman's Chief Evangelist Mikko Rekola had a chance to speak to dotdigital Founder and President Tink Taylor about the current landscape in eCommerce post-pandemic.
Tink Taylor shares insights on the following:
What are the trends taking place post-pandemic?
What are the most effective strategies to scale as a brand?
What are the innovative approaches for personalization?
What is the role of data in 2023?
Dotdigital unites customer data from every touchpoint to create memorable customer experiences.
Visit dotdigital.com
Woolman is a sustainably...
2023-04-0920 min
The ISO Show#136 dotdigital's sustainable transformation with ISO 14001 Sustainability should be a top priority for any business going into 2023. The last few years' worth of extreme weather have proven that action needs to be taken now to protect our future. But where do you start? While there are a lot of great ideas out there, it's becoming increasingly clear that a standardised approach is needed to keep everything on track. Which is where ISO Standards come into play – having been promoted heavily at the last few COP conferences, there are a whole range of environmental Standards to help businesses manage and reduce their impact.
2023-04-0636 min
The BIG, commerce PodcastSeason 3️⃣ Episode 3️⃣ - Winning at email and SMS engagement this holiday season with DotdigitalWith Black Friday/Cyber Monday and Christmas around the corner, it's crucial merchants optimise their engagement campaigns and contact lists in order to maximise the effectiveness and visibility of emails and SMS messages.Luigi sat down with Niels from Calashock Commerce partner Dotdigital to discuss how merchants can win during this season and what they must do to ensure the highest possible engagement rate and ROI from their email and SMS marketing platforms. Podcast website Instagram Calashock Commerce website
2022-11-2445 min
PIWORLD Investor PodcastsDotDigital (DOTD) Full-Year 2022 results overview - November 2022DotDigital CEO, Milan Patel and CFO, Alistair Gurney give an overview of the results for the period ended 30 June 2022.
Milan Patel, CEO
00:16 - Summary of the year
01:48 - Operational progress
04:32 - The Market
Alistair Gurney, CFO
06:04 - First impressions
07:04 - Financial Highlights
Milan Patel, CEO
08:10 - Outlook
Dotdigital Group Plc is a United Kingdom-based company that is engaged in providing intuitive software as a service (SaaS) via an omnichannel marketing automation and customer engagement platform services to digital marketing professionals. The Company's dotdigital Engagement Cloud is a...
2022-11-1609 min
CONKERS' CORNERTWIN PETES INVESTING Podcast 80: Successful Investing Vs Trading, FTSE DJIA Nasdaq S&P500 FEVERTREE TREMOR DOTDIGITAL, UNILEVER, FRANCHISE BRANDS, RICARDO, S4 CAPITAL, HALEON, REACH, AGRONOMICS, ARTISANAL, HOTC, WICKES, Dealing with Profit Warnings & moreThe topics, stocks and shares mentioned/discussed include:FTSE 100FTSE 250FTSE Allshare AIM AllshareDow Jones DJIAS&P500NasdaqTremor International TRMR Dotdigital DOTD Unilever ULVR Ricardo RCDO Hotel Chocolat HOTC Fevertree FEVR Haleon HLN Reach RCHFranchise Brands / FRAN Agronomics ANIC S4 Capital SFOR Wickes WIXThe Artisanal Spirits Company ART Dealing with Profit Warnings SupplyChain issues& more.The Twin Petes Challenge 2022 / Charity fundraise for the BACK UP CharityThe Twin Petes Investing podcasts will...
2022-07-291h 25
Overdose & Chill: Live#021 : Tink Taylor @ DotdigitalToday on Chill, we’ll be joined by Tink Taylor of dotdigital. A luminary in the MarTech space and a fixture in the ecommerce ecosystem, Tink is the Founder & President of dotdigital, a robust omnichannel ecommerce marketing automation platform that always manages to stay ahead of the curve in what has become a crowded space.Please join us as Overdose’s Director or Global Partnerships Andrew Potkewitz chats with Tink about MarTech, the ecommerce ecosystem, growth, tech challenges & successes, market trends, and holiday prep.
2022-01-3144 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionLearn How Social Commerce Is Driving DTC Success For Shopify-Powered BrandsIn today’s episode, my guest is Ali Sammour, co-founder of Flatlay. They are a company that helps creators and Shopify brands partner with one another through community and commerce. They are an end-to-end social commerce marketplace and marketing platform for brands and creatives. They support brands to activate their community while sourcing content at scale. This is a timely and extremely important channel strategy.EPISODE SPONSORToday’s episode is brought to you by dotdigital, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more abou...
2021-12-3147 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionPricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing TacticsIn today’s episode, my guest is Burc Tanir the Co-Founder and CEO of Prisync. They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront.WHAT YOU WILL LEARN TODAYWhat is competitive price intelligenceWhy "cost-plus" is a poor way to price a productHow to uncover your competitor's prices and tacticsBenefits of dynamic price changes to drive conversion and revenueLINKS AND RESOURCES MENTIONEDPrisyncPrisync Dyn...
2021-11-1950 minPIWORLD Investor Podcastsdotdigital Group (DOTD) full year 2021 results interviewDOTD CEO, Milan Patel and CFO Paraag Amin give an overview of results for the full year ended 30th June 2021.
Milan Patel, CFO
00:32 Overview of the year
03:09 Key operational achievements
Paraag Amin, CFO
06:31 Financial highlights
08:05 What’s the focus for 2022?
Milan Patel, CFO
08:52 Outlook
dotdigital Group Plc is a United Kingdom-based company, which is engaged in providing software as a service (SaaS) and managed services to digital marketing professionals. The Company offers dotmailer, which provides e-mail and multi-channel marketing automation platform with various tools that enable marketers to cr...
2021-11-1610 min
The CFO Playbookdotdigital | With Paraag Amin, CFO
Paraag Amin’s route to becoming CFO of omnichannel digital marketing company dotdigital isn’t conventional — but he believes it set him up for success. Paraag started his career as an analyst working for investment banks, beginning at Goldman Sachs and including Citi and RBS. These jobs taught him what makes a promising investment opportunity — and the best way to present a company as a promising investment opportunity.His experience on one side of the transaction helped Paraag transition to the other side. He founded luxury lifestyle platform StyleCard in 2011, and in 2018 he was hired as dotdig...
2021-06-1057 minThe CFO Playbookdotdigital | With Paraag Amin, CFO
Paraag Amin’s route to becoming CFO of omnichannel digital marketing company dotdigital isn’t conventional — but he believes it set him up for success. Paraag started his career as an analyst working for investment banks, beginning at Goldman Sachs and including Citi and RBS. These jobs taught him what makes a promising investment opportunity — and the best way to present a company as a promising investment opportunity.His experience on one side of the transaction helped Paraag transition to the other side. He founded luxury lifestyle platform StyleCard in 2011, and in 2018 he was hired as dotdig...
2021-06-1057 min
Naughty by nurtureThe open commerce oneAs the last episode in the series, we're going out with a bang!
Larger-than-life ecommerce expert, Ben Marks of Shopware joins us and is accompanied by his musician friend Josh Hughett. In this season finale, we discuss the benefits of open commerce and whether it's the best strategy for brands and customers.
We're also offering our predictions about the future of the space, and how Shopware and dotdigital play nicely with each another.
All this and of course we have our final additions to...
2021-06-0457 minNaughty by nurtureThe customer experience oneWe shouldn’t have a favorite episode because they’re like our children. However, this week Philip Storey of Enchant agency brings his mum along and Tessa steals the show! Hear them discuss; why testing is vital for a great customer experience, how to overcome the fear of hitting ‘send', and whether using data to make things relevant matters more than being genuine.
As always the playlist has been updated and we have great new additions!
2021-05-2850 minNaughty by nurtureThe lessons learned in ecommerce oneWhat do Michael Caine and Hugh Jackman have to do with learning lessons in eCommerce? Well, this week Paul Downs MD of it works and Luke Naish breaks that down for us. As well as setting up a website from scratch, determining what success looks like, choosing the right vendors for your business, and what mistakes brands make, you'll find out how to avoid them. We also make some interesting discoveries, like what the hell is Ultra trail running? Spoiler alert: it’s brutal.
As always our guests add their favourite tracks to the Naughty by nurture pl...
2021-05-2152 minNaughty by nurtureThe email marketing oneIn this episode, Gavin is joined by the incredible duo Jenna Tiffany founder of Let’sTalk Strategy and email specialist Joolz Joseph to talk all things email marketing!
From discussions on why they think email is undervalued, how it’s evolved with AI and how to get the best out of it. Find out why open rates aren’t a great measure of success and what we really think of @GaryVee.
As always, don’t forget to check out our playlist and hear the gangs truly embarrassing stories.
2021-05-1447 minNaughty by nurtureThe work-life balance oneThis week’s Naughty by nurture episode, Gavin talks to Cooper Harris, the founder of Klickly and dotdigital’s founder Tink Taylor, about what it takes to establish a great work-life balance.
Hear how you can perfect your email marketing in a 4-hour work week and how automation can be the key to you winning your way at almost everything!
Sound intriguing? Find out their tips and tricks in this episode.
As always we have new additions to the playlist
2021-05-0751 minNaughty by nurtureThe Conversational commerce oneIn this episode, Amy Goodsell from Kissed Earth brings along her good pal Luke Fechner's from Nova Vita Wines.
Together, they discuss with Gavin Laugenie how to create a ‘brand voice’ and how to get that bricks & mortar experience to a digital world through conversational commerce.
What’s more, we wax lyrical about German wirehaired pointers, sales and marketing teams clashing, the wonders of live chat! And, of course, there’s the music. We have two stellar recommendations from our down-under duo.
The playlist
2021-04-3050 minNaughty by nurtureThe ecommerce & fishing oneThis is the most abstract episode yet. Who knew ecommerce and fishing had so much in common? Ariel Mordetsky, Kadro and his good friend Jeff Roth Avalara both teach Gavin Laugenie everything he needs to know about, yup, that’s right fishing! Hear how they reel in the biggest catches in a boat off the Florida Keys!
If that wasn't enough, hear them also talk about the patience required in making your enterprise-ecommerce site work beautifully. Communicating with service providers, choosing the right tech, considering all the moving pieces and ultimately, how by ha...
2021-04-2344 minNaughty by nurtureThe ecommerce trends oneThis week the fascinating Stephen Hill of Vaimo joins us and he brings his colleague Daniel Nimmo to discuss the top eCommerce trends for 2021. In this episode, Stephen reveals his unique approach to understanding why we buy the things we buy. Join us as we discuss everything from augmented reality to sustainability, recycling fashion and the power of personalized products. And, if that wasn't enough, we find out who created the world’s warmest duvet, who eats kiwi fruit whole!
Don't forget to follow the playlist; new tracks added each week after our guests give their re...
2021-04-1658 minNaughty by nurtureThe digital agility oneWhat do we do now we no longer have those water-cooler moments or conversations in the pub? The answer definitely doesn’t lie in filling up our calendars with too many irrelevant meetings. Are we at risk of putting out irrelevant content because we’re missing these moments and filling them with meetings?
Hear conversations between Gavin and guests, Alan Perestrello from Trillium and Atam Sandhu from DMA in this week’s podcast on agile working, dad dancing, and writing songs about your friend's mother!
2021-04-0950 minNaughty by nurtureThe real-time content oneIn this episode Gavin is joined by two well-seasoned podcasters and Fulham FC fans Adam Farquharson from Movable Ink along with his guest Sammy James, but don’t let the latter put you off! They’ll discuss the merits of personalization, real-time content, why you need to think of email as a service you provide to your customers, and how to deal with serial unsubscribes. If that’s not enough we’ve got some incredible music recommendations too.
This is one not to be missed!
2021-04-0158 minNaughty by nurtureThe stop-doing-what-you're-terrible-at oneThe brilliant Chloe Thomas, founder of eCommerce Masterplan, and the marvellous Becky Hopkin, Managing Director for Digital Gearbox - join us in this episode to talk about how sometimes we need to quit while we’re behind, make a change and focus on what you’re really good at, or find someone that loves doing the jobs you hate! We also talk about the lost art of reading song lyrics on album sleeves, modelling in plastic parts catalogues, how not to be a mood-hoover (fun sponge) personality profiling, and the wonders of holding down windows key + the full stop butt...
2021-03-2646 minNaughty by nurtureThe unprecedented times oneJames White and Millie Morgan from Nosto join me to discuss who’s got the best dog, how not to kill house plants, and Alfonso the fish. We’ll also talk about how COVID destroyed marketing plans, ways you can pivot in unprecedented times and cut through the noise with generating unique or ‘alternative’ content, plus how to be agile in your strategy. Finally, we’ll predict the hopes for more physical contact in 2021 and how trade show might look in future.
Noisli - Improving focus and boost productivity
2021-03-1949 min
Marketing Over CoffeeThe ApocookielypseIn this Marketing Over Coffee: In this episode Apocookielypse, Death of 1 to 1, Summer Surge and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Daniel Johnson Jr. asks "What tech will replace cookies for Google?" The death of 1 to 1 Marketing? Brand is the true inbound marketing Pandemic's Impact on Email 7:06 - 8:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track...
2021-03-1919 minNaughty by nurtureThe Performance Marketing oneIn this episode Anisha Patel & Jai Khan from Push Group join me and we’ll discuss the joys of working in warmer climates, parrots, and beauty regimes. Marketing-wise, we’ll explore how to accelerate your performance on Google, Facebook, and Amazon, the not-so-dark art of PPC, plus how misunderstanding the terms you bid on can lead to embarrassing results – not forgetting how B2B and D2C brands can make big wins! All this while, with Salt n Pepper’s ‘Push it’ playing in my head.
2021-03-1244 minMarketing Over CoffeeTrust Insights CEO Katie RobbertIn this Marketing Over Coffee: In this episode Women's History Month, Podcast Pitfalls, Peloton, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business International Women's Day Monday March 8, 2021 and this is Women's History Month Image courtesy of Catherine and Sarah Satrun – please buy a print here. Michelle Obama's Becoming The questions not to ask 7:20 - 8:50 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding inf...
2021-03-1228 minNaughty by nurtureThe Loyalty One…In this episode, we’re joined by Kerri Barnes & Alison Murtagh from LoyaltyLion and talk about: a very brief history of chocolate, French exits, and what our guest experts think about the state of loyalty in 2020 leading into 2021 (one of my personal pet peeves in email). And of course, Africa by Toto!
Coffitivity
The playlist
2021-03-0543 minMarketing Over CoffeeNow with More Cloning Non-Living Bodies!In this Marketing Over Coffee: In this episode Twitter Spaces, Non-Fungible Tokens, Dark Traffic, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Twitter Spaces are here! What's working on Instagram? Where Can I Get the Slides.com 7:05 - 8:30 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your...
2021-03-0529 minMarketing Over CoffeeJason Falls on Influence Marketing!In this Marketing Over Coffee: In this episode Jason Falls talks about Winfluence - Reframing Influencer Marketing To Ignite Your Brand, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Last time we talked it was about No Bullshit Social Media It's Influence Marketing, not Influencer Marketing 7:51 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really...
2021-02-2631 minPIWORLD Investor Podcastsdotdigital Group plc (DOTD) Interim Results OverviewThis video can be seen at: https://www.piworld.co.uk/2021/02/25/dotdigital-group-plc-dotd-interim-results-overview/
Milan Patel, CEO, outlines the key drivers during the period, including new and existing customers, with SMS channels being particularly strong. Growth still comes from product innovation, strategic partnerships and geographic expansion. Digital spend is going up, accelerated by CV19. Paraag Amin, CFO, summarises the financials with 22% revenue growth, 93% of which is recurring revenue; with ebitda margin 37%; and Adj op profit 27%. Cash £27.6m. For the outlook, DOTD experiences strong trading momentum as global digital marketing spend continues to grow dramatically.
Milan Patel, CEO
2021-02-2508 min
Naughty by nurtureThe intro oneWe welcome you to our brand-new podcast series. There’ll be cheeky puns to rich editorial content, data insights to fresh creative. Enjoy this first series, jam-packed with personality it'll add some extra zing to your customers' experiences.
2021-02-2401 minMarketing Over CoffeeUnfriending AustraliaIn this Marketing Over Coffee: In this episode Australian News, Social Media as Donut, How Google Searches, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News, Facebook unfriends Australia Edison's Twitter Before and After Trump #SocialHabit Social Media is bad for society 6:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track...
2021-02-1926 minMarketing Over CoffeeStasha Johnston, Senior VP Marketing at MONINIn this Marketing Over Coffee: In this Episode, Pandemic Pivot, Green Apple, Wowing to Life and More!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Green Apple and Root Beer! Primarily B2B but also ecommerce at MONIN.com The Iconic Bottle Stasha's Path to MONIN from Chicago Agency and Corona! 7:00 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track...
2021-02-1230 min
Revenue Champions8: The Journey to Revenue Marketing Leadership + Your first 100 Days with Frank Brooks, Head of Marketing @dotdigitalAlice speaks to Frank Brooks, Head of Marketing @dotdigital all about the journey to revenue marketing leadership. In this episode, Alice and Frank discuss marketing structure, key statistics and numbers to measure, what does the first 100 days of a marketing leadership role look like and more.
---
Send in a voice message: https://anchor.fm/cognism/message
2021-02-1039 minMarketing Over CoffeeSuperb Owl Prelude!In this Marketing Over Coffee: In this episode, Memestock, the Big Game, Attribution, Jingles, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Gamestop is the first Memestock Prep for Big Football Thing Post Mortem 8:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software...
2021-02-0521 minMarketing Over CoffeeMask Dr. Jones?In this Marketing Over Coffee: In this episode, Structured Data, Razer Masks, Text Us, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Webmaster Roundtable where to put structured data? Google Question Hub CES - Razer doing masks and Gamer Chair with built in 60 in screen 8:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring...
2021-01-2923 minMarketing Over CoffeeCustomer Data Platforms with Vijay ChittoorIn this Marketing Over Coffee: In this episode learn about SmartHub Customer Data Platforms (CDP), Agility of Decisioning, and more! Direct Link to File Brought to you by our sponsors: Upfluence and MarketingProfs Career Day Vijay is Co-Founder & CEO at Blueshift Walmart, Groupon and Beginning by watching CX change The mistake is thinking about channels instead of CX Where does CDP fit in with the rest of the martech stack? Agility of Data Access, Agility of Decisioning 15:28 With Upfluence, marketers can triple...
2021-01-1932 minMarketing Over CoffeeWelcome to 2021In this Marketing Over Coffee: In this episode, privacy, Clubhouse, strafe/jump/shoot, and more! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Google killing device identifiers Google Passages Indexing 6:43 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help...
2021-01-0827 minMarketing Over CoffeeAll About Headphones with Lauren DraganIn this Marketing Over Coffee: Lauren Dragan has reviewed thousands of headphones. What do buyers need to know? Direct Link to File Brought to you by our sponsors: Netsuite and Trust Insights Enter the Dragan - Understanding both music and audio production Lauren reviews Headphones at Wirecutter She's also on panels for USB microphones, bluetooth speakers, and more. The Christmas of True Wireless (but do you need it for work, fun, or both?) What are your fave test tracks? 10:23 - 11:31 Smart companies...
2020-12-2443 minMarketing Over Coffee2020 Wrap UpIn this Marketing Over Coffee: We put a bow on this year and kick it to the curb. Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift What's the deal with this year? Smart people working together like never before, but we didn't start the fire. Separating innumeracy from those who can handle data 10:03 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track...
2020-12-1833 minMarketing Over CoffeeErin Clift, CMO of WazeIn this Marketing Over Coffee: Learn about Marketing Via Navigation, Advertising, Partnerships, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn The path to Waze - media, content, technology Why it all comes back to psychology 8:15 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For...
2020-12-1138 minMarketing Over CoffeeBig Slack Attack!In this Marketing Over Coffee: Learn about Message Platforms, Click Traps, Negative SEO, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Salesforce buys Slack for $27.7B Discord Rising and Galactus smoked by 15 million on Fortnite 7:17 - 8:17 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.
2020-12-0424 minPIWORLD Investor Podcastsdotdigital Group plc (DOTD) Full Year results presentationThis video can be seen at: https://www.piworld.co.uk/2020/11/24/dotdigital-group-plc-dotd-full-year-results-presentation/
Milan Patal, CEO & Paraag Amin, CFO present the FY20 results, illustrating how the year has panned out with CV19. This comprehensively covers the market, the strategy and how they see the opportunities ahead.
Milan Patel, CEO
Introduction – 00:17
What we do – 00:25
Who we are - 01:03
The talent - 03:16
PLC Board - 03:40
The growth strategy - 04:10
FY 19/20 review - 06:25
COVID-19 – 06:28
Key messages - 08:20
Strategic progress: product innovation - 09:30
Strategic progress: strategic partnerships – 15:50
Strategic progress...
2020-11-2443 minMarketing Over CoffeeTalking Jones Soda with Maisie AntoinelloIn this Marketing Over Coffee: Hear About Marketing America's Beloved Craft Soda Brand Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Maisie Chan Antoniello is VP of Marketing at Jones Soda From Frito Lay to Starbucks Green Apple and new flavors for 2021 The Vote Campaign 7:20 - 8:30 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results...
2020-11-2026 minPIWORLD Investor Podcastsdotdigital Group (DOTD) Full Year 2020 results overviewThis video can be seen at: https://www.piworld.co.uk/2020/11/17/dotdigital-group-dotd-full-year-2020-results-overview/
CEO Milan Patel and CFO Paraag Amin, talk about the Groups’ full year results to 30th of June 2020
Milan Patel, CEO
Overview of the year – 00:37
The impact of COVID-19- 03:25
Market overview – 05:21
Paraag Amin, CFO
Financial highlights – 06:45
Milan Patel, CEO
Outlook – 08:25
dotdigital Group Plc is a United Kingdom-based company, which is engaged in providing software as a service (SaaS) and managed services to digital marketing professionals. The Company...
2020-11-1709 minMarketing Over CoffeeNow With Even More Red Tape!In this Marketing Over Coffee: Learn about Innumeracy, BERT, New Macs, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Elections Prove Americans Still Bad at Math Power Tests Microsoft Clarity - Find the Rage Clicks! Confirming BERT - Google is using Deep Rank Google Passages 9:00 - 10:00 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive...
2020-11-1322 minMarketing Over CoffeeSeth Godin on The PracticeIn this Marketing Over Coffee: Learn about Seth's latest book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Get your copy of The Practice - Shipping Creative Work What it takes to trust yourself Bringing humanity to work Curiosity solves the artistic problem 8:41 - 9:51 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patente AI to drive timely, relevant experiences across every channel, all while...
2020-11-0645 minMarketing Over CoffeeMore GA 4 Info Than You Could Want!In this Marketing Over Coffee: Learn about the New Google Analytics, New Software, New Mics, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Theragun Google Analytics 4 has arrived to change everything! 7:33 - 8:48 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "...
2020-10-3027 minMarketing Over CoffeeBrendan Kane on Hook Points!In this Marketing Over Coffee: Learn about Grabbing Attention, Process Communication Model, and Subverting Expectations! Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class The three pillars of hook points USP vs. Hooks - Warby Parker, InstaCart, Disney Multiple hook points and refreshing them The Amazon Hooks 8:59 With Upfluence, marketers can triple the number...
2020-10-2328 minMarketing Over CoffeeDavid Meerman Scott on Virtual Events and More!In this Marketing Over Coffee: Learn about Cinematic Virtual Events, Segments, and The Value of Live! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn 7th Edition of The New Rules of Marketing and PR - 7th Edition Switching to virtual keynotes - switching from theatric to cinematic The new book: Standout Virtual Events: How To Create An Expericence Your Audience Will Love 11:24 - 12:38 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visi...
2020-10-1637 minMarketing Over CoffeeNow With More Crawl Budget!In this Marketing Over Coffee: Learn about Content Velocity, Google Indexing API, the latest gear and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Republishing explodes Measuring your competitors by Content Velocity Crawl budget going down? Google Indexing API 9:18 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time...
2020-10-0923 minMarketing Over CoffeeRockwell Felder of SquadCast!In this Marketing Over Coffee: Learn about Podcasting, Collaborative Audio, Video, and more! Direct Link to File Brought to you by our sponsor: LinkedIn How he started at SquadCast with co-founder and technical lead Zach Moreno From accounting firm and CPA to entrepreneurial life 8:57 - 10:48 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Why video was always in the original plan A...
2020-10-0234 min
The ISO Show#53 Yousif Rajah of DotDigital shares experience and benefits of becoming ISO 27001 certified.Yousif Rajah is the Head of Info Sec at DotDigital, a UK-based tech company that builds software service solutions to help customers engage with their clients. He coordinated most of the work involved with creating the ISO 27001 system, and recently has contributed to DotDigital becoming ISO 27001 certified. « It sounds dauting and it feels daunting, but if you have a program in place already, chances are you're quite a long way down the road already. » - Yousif Rajah Picture this: Your digital marketing company is expanding, and you know you need to comp...
2020-09-3019 minMarketing Over CoffeeCheese, and Marketing AI Tactics Part 5 of 5In this Marketing Over Coffee: Learn about Predictive Analytics, VR Events, Holiday Gaming, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn Predictive - Where's the cheese? Why predictive has been destroyed this year The all online holiday season? 7:57 - 9:16 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC INBOUND with top notch virtual event experience VR for Events?
2020-09-2521 minMarketing Over CoffeeMarketing Over Coffee at INBOUND 2020This is a bonus episode, Chris is presenting at Hubspot INBOUND this week Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register Christopher Penn of Trust Insights and John Wall 5 Applications of Artificial Intelligence to Marketing Text Mining - Cheese Report Network Graphing - Influencer Identification Data Clustering - Attack and Defend list of SEO terms Driver Analysis - Attribution - which marketing campaigns ar...
2020-09-2130 minMarketing Over CoffeeSean Zinsmeister on Product Marketing from West to EastIn this Marketing Over Coffee: Learn about Leaving the Bay, Virtual Product Marketing, ABM, and more! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn ThoughtSpot - Leading Product Marketing The real estate market is on fire Productivity is up 8:42 - 9:54 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! Asana F...
2020-09-1827 minMarketing Over CoffeePumpkin Spice Pilots, and Marketing AI Tactics Part 4 of 5In this Marketing Over Coffee: Learn about Attribution, Pumpkin Spice, Flying Planes, and more! Direct Link to File Brought to you by our sponsors: Otis and LinkedIn Attribution and the Digital Customer Journey! Shapley Game Theory vs. Markov Chains vs. Propensity score matching 7:05 - 8:57 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! What happens when you find out your favorite campaign isn't the best? Core Web Vitals
2020-09-0428 min
Classically Black PodcastIt's the Tent for Me | Episode 97IN THIS EPISODE:
Philadelphia Orchestra has announced a reimagined version of their season
https://operawire.com/philadelphia-orchestra-unveils-reimagined-digital-fall-programming/?fbclid=IwAR2HsbyPvBlqHgqFC5NIUJh6DsSYTvzzcCrNVTNl3kDH3tBTOilSSrBKDEs
The University of Maryland’s National Orchestral Institute + Festival announces the expansion of its K-12 New Music Project piloted in Spring 2020
https://theclarice.umd.edu/noi/partnerships/k12-new-music-project?utm_campaign=541220_NOI%2BF_8.13.20_K12+Announcement&utm_medium=email&utm_source=dotdigital&utm_content&dm_t=0%2C0%2C0%2C0%2C0&fbclid=IwAR2lLzK_SRAvReVR3JCgaMp8Bz9nLTmjltYdWcM4IqvIvy7lPTvWyZRZjGM
Black Excellence:
Tiffany Reckley
http://blackgirlsdobandtoo.weebly.com/
Piece of the Week:
Afro-Cuban Concerto-Valerie Coleman
https://www.youtube.co...
2020-08-311h 22Marketing Over CoffeeTalking Hybrid Events with Ben McMahonIn this Marketing Over Coffee: Visit the Cutting Edge of Hybrid Events, Extended Reality Stages, Master Control Rooms, and more! Direct Link to File Brought to you by our sponsors: NetSuite and Direct Mail Check out all the video at Collaborate Global Originally created to address sustainability Reimagining the Launch of the Aston Martin DBX Scripting for the Extended Reality Environment 7:51 - 8:58 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your...
2020-08-2824 minMarketing Over CoffeeWe Buy TikTok, and Marketing AI Tactics Part 3 of 5In this Marketing Over Coffee: Learn about Data Clustering, Search Console Beta, Retargeting, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Data Clustering - Attack/Defend, search clusters Feature Selection / Dimension Reduction New Search Console Insights (closed) Beta Best content How's new content doing How do people discover your content Your top and trending queries in Google Search What other sites link to your articles and content 7:33 - 9:19 We've got a special offer for Marketing over Coffee Listeners, you...
2020-08-2124 minMarketing Over CoffeeMore Dongles, and Marketing AI Tactics Part 2 of 5In this Marketing Over Coffee: Learn about Finding Influencers, Perturbation, Dongles, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Machine Learning for Network Graphing The 3 Broad Use Cases 8:55 - 11:18 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Perturbation - cheese for dogs Gear watch - Chris' Phone gaming fan and battery 16:18 - 18:08 E...
2020-08-1424 minMarketing Over CoffeeBrand Bewitchery!In this Marketing Over Coffee: We're joined by Park Howell, The World's Most Industrious Storyteller! Direct Link to File Brought to you by our sponsors: NetSuite and Otis. The book is Brand Bewitchery Ron Ploof mutual admiration society meeting - Check out Ron on The StoryHow Pitch Deck and on Proverbs Where'd the industrious tagline come from? ABT - And, But & Therefore (Setup, Problem, Resolution) - Not Problem, solution, you need the setup to give the problem gravitas. 8:45 - 9:53 Smart companies run on NetSuite b...
2020-08-0733 minMarketing Over CoffeeGeekery, and Marketing AI Tactics 1 of 5In this Marketing Over Coffee: Learn about AI for Transcription and Data Mining, GPT3, Weav Run, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn. Smart Studio Light AI Project #1 - Text Mining and Natural Language Processing - scanning millions of chats per day 7:14 - 8:41 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC GPT3 13:38 - 15:24 We've got a special offer for...
2020-07-3121 minMarketing Over CoffeeRising to the Challenge - Kelly Gillease, CMO of NerdWalletIn this Marketing Over Coffee: A Special Interview with Kelly Gillease! Direct Link to File Brought to you by our sponsors: Azlo and NetSuite Kelly on LinkedIn and Twitter What is NerdWallet? From Economics to Performance Marketing Going from a team of 20 to 45 5:46 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC How does sales fit in? Product Marketing? What key stats do yo...
2020-07-2427 minMarketing Over CoffeeStop Worrying And Buy More Audio GearIn this Marketing Over Coffee: Learn about Facebook Boycott, Haptic Devices, ABM, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and Azlo Fireworks Injuries and Korean Spicy Pickles FB Ad Protest and independent audit results India bans TikTok and WeChat. US ban? 7:50 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC NY Times pulls out of Apple News Tweak for structured...
2020-07-1725 min
Keep OptimisingEmail Marketing: Segmentation Tips for eCommerce Growth inc Preference CentresWe've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie. Find out how you can use preference centres to take your segmentation and email marketing performance to the next level.Plus, Gavin will be sharing his email marketing insider tips.Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on...
2020-07-1537 minMarketing Over CoffeeSurfing the Asian Wave with Steve McGinnesIn this Marketing Over Coffee: Learn About Doing Business in Asia with Steve McGinnes Direct Link to File Brought to you by our sponsors: Azlo and Trust Insights Trillions of dollars of mistakes have gone into this book! How a 3 day trip turned into 15 years Putting people first Performance is variable but character is timeless Change your view from quarterly to human history 11:07 - 12:58 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO...
2020-07-1043 minMarketing Over CoffeeRick Bennett and Christopher LochheadIn this Marketing Over Coffee: We're on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Marketing that causes emergency board meetings and CEO firings at my competitors He tests 20 ideas a day on Facebook "What I do is not politically correct, it's tough to find CEOs who have the guts to do what I do…. Ads that attack like speed crazed wolverines" Ellison's Law: You're not allowed to sa...
2020-07-031h 16Marketing Over CoffeeJohn & Chris' Wild West Robot RanchIn this Marketing Over Coffee: Learn about Crisis Comms, Search Console, Portrait TVs, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo The Story John Refuses to Talk About Why Crisis Comms Has to Be Hands On Boston Dynamics Robot for $74.5k Why Search Console and GA don't match 7:40 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your f...
2020-06-1924 minMarketing Over CoffeeJonah Berger on How to Change Anyone's MindIn this Marketing Over Coffee: Learn about NY Times Best Selling Author Jonah Berger's New Book The Catalyst! Direct Link to File Brought to you by our sponsors:LinkedIn and Klaviyo The 5 Techniques to change someone's mind Not Pushing, but removing the obstacles to change Reactance and the freedom of choice Changing it up with the case studies The power of the menu 9:41 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for...
2020-06-1230 minMarketing Over CoffeeNow With More Flat Earthers!In this Marketing Over Coffee: Learn about Social Network Fact Checking, Marketing Myths, AuxParty and more! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Google Discovery Ads YouTube paid accounts and Storefronts for Facebook Fact Checking on Twitter and YouTube Link in Bio for Instagram - WhereCanIGetTheSlides.com 7:56 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Dispelling marketing urban myths like dup...
2020-06-0522 minMarketing Over CoffeeThe Rise of Jason KeathIn this Marketing Over Coffee: Learn about Social Fresh X, TikTok, Patron, and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo Social Fresh X June 3rd-5th! Using Hopin The challenge of shifting gears to virtual 6:01 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Maintaining creativity and motivation Rand Fishkin, Hint Water Guy Kawasaki and The Art of Per...
2020-05-2928 minMarketing Over CoffeeTalking with Gene Foca, CMO of Getty ImagesIn this Marketing Over Coffee: Learn about the Getty Images and iStock Brands, the Transition to Matrix, Classic Jazz, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo The Getty Images and iStock Brands - Visual Content Providers Mark Case Scenes of London on LinkedIn Starting at Time Incorporated, to The Daily on iPad, to Kindle Newsstand 13:06 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click h...
2020-05-2232 min
Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 24: Email Marketing and CRM Best Practise with Gavin LaugenieIn this episode, we’re joined by Gavin Laugenie from DotDigital, a highly experienced digital marketer who talks to us about various CRM and email marketing topics, including best practice for marketing opt-in, customer data migration, broader CRM / ESP integrations and email marketing automation.
2020-04-2953 min
The eCommerce Growth Show UKNailing your customer communications strategy with dotdigital's Gavin LaugenieTo achieve success in eCommerce in 2020 you've got to think about building a conversation, a relationship with your customer. Batch and blast just doesn't cut it anymore. That means you'd need to get your data right, understand why you're collecting it, sort out your preference centres and learn to understand the customers' digital body language. Our host's Phill Kay from Segmentify and Chloe Thomas from eCommerce MasterPlan are joined by dotdigital's Gavin Laugenie to discuss this crucial topic.
2020-03-1736 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere ExperienceToday I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital. dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles. I’m super excited to dive deep today, into the mind of the founder, of a now global company, to see what sets dotdigital apart from others in the industry.
2020-02-1944 min
Future CommerceThe Skill Set of the Modern CMO (w/ Ian Leslie, Industry West)This week, Phillip talks with Ian Leslie, CMO at Industry West on topics that every CMO needs to know.
Show Notes:
Main Takeaways:
Ian Leslie, the Chief Marketing Officer at Industry West, joins in on today's episode.
The modern CMO goes beyond just driving awareness for your brand and relies on your knowledge of the tech stack and how to leverage that tech stack to reach customers that you need.
Ian gives some insider perspectives on what is working and not working when it comes to marketing for a...
2020-01-311h 11
E-telligenceE-telligence 006 - Brand Spotlight: How Help for Heroes use email to connect with subscribers at a human levelToday it is my pleasure to welcome Najmah Salam from Help for Heroes to our monthly E-telligence Brand Spotlight session.
Najmah is the Digital Marketing Executive at Help for Heroes (taking care of the email marketing and PPC campaigns) and brings a wealth of knowledge to the charity from her previous travel and retail experience.
During the interview, Najmah was kind enough to share some fantastic insights into the importance of email marketing for them and how it sits within the Help for Heroes marketing mix (with PPC, paid social, offline marketing etc.).
...
2019-10-0200 min
Inside The House#012 – Email Marketing StrategyIn this episode, we invited Gavin Laugenie from DotDigital into our office. we spoke with Gavin Laugenie from DotDigital. Throughout the episode we discussed Email Marketing Strategy including big vs[...]
2019-09-3041 minE-telligenceE-telligence 002 - Emma Haskell, Vision DirectToday it is my pleasure to welcome Emma Haskell from Vision Direct to our monthly E-telligence Brand Spotlight session.
Emma has worked for Vision Direct for 7 years and is the head of customer retention for the brand.
Vision Direct are primarily an online contact lens store operating across 7 markets around the world.
During the interview, Emma was kind enough to share some fantastic insight with us including:
Vision direct send weekly marketing campaigns across 3 core segments (active customers, lapsed customers and registered not bought customers).
Personalisation of email content is key to...
2019-08-0700 min
DMA Email Council: My Dog Ate My EmailEpisode 4: Personalisation and SegmentationWelcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council with guests Nick Crawford, CRM and automation consultant, and Gavin Laugenie, Head of Strategy and insights, dotdigital.
This episode tackles a few questions, like:
· What's s the difference between personalisation and segmentation?
· Why it's important?
· At what point does it become creepy?
Find out more about the Email Council and the DMA...
2019-08-021h 09
E-Commerce Dudes#6 Dynamic Big Mac fressen mit BerTi und LIAIn dieser 6. Ausgabe von "KI im E-Commerce" beleuchten Daniel Höhnke und Tim Schestag die Übernahme McDonalds von Dynamic Yield, Daniel spricht über seinen Trip nach London zum Dotdigital Summit, die BVG hat einen Ticket-Bot gelauncht, Lidl veröffentlicht den LIA Chatbot und Wallmart steigt in den Voice Commerce ein!
- Merchant Day (03.05.2018) in Hannover
- OMR (07.-08.05.2019) In Hamburg
- Shopware Community Day (23.05.2019) in Duisburg
2019-04-0544 min
Winning With ShopifyWhy Email Open Rates Are Meaningless If You Want To Make Money! With Tink TaylorWith over 20 years experience in email marketing Tink Taylor Founder & President of the dotDigital Group (dotmailer), is here to talk about the key to email marketing. He explains how so many people are getting it so wrong yet still making money and how your open rate just doesn't matter when it comes to successful email marketing. Learn how to set up ONLY 1 automation a week and how this can quickly turn your email automation into a huge success.Tink teaches us how just "doing email" is really all it takes! It's not rocket science and t...
2019-01-2845 min