Shows
PR Resolution podcastAn award-winning campaign: Tinder for cowsIn many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together?
You get, Tinder for Cows!
In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.
I uncover how a CEO really views marketing and...2019-09-1038 min
Agiri#TechTuesday and Tinder for CowsThe long awaited interview is finally here! Delaney called over across the pond to talk about Tudder an app similar to Tinder, but for cows. Doug Bairner talked through Tudder as well as other apps Hectare Agritech has developed.2019-03-1226 min
Cycling Business PodcastEpisode 2. What Makes A Successful Cycling KickStarter Campaign?With KickStarter and other crowdfunding platforms becoming increasingly popular with cycling related projects in recent years, we're joined in this episode by 2 entrepreneurs who have had success in using KickStarter to launch their cycling related companies.
Adam Vollmer from Faraday Bicycles and Doug Bairner from Lumo share their experiences and lift the lid on the nuts and bolts of running successful crowdfunding campaigns; Why are cycling related projects so popular in the first place? What exactly goes into making a successful campaign? What are the pros and cons of the different crowd-funding platforms? What other funding options exist once the cro...2016-04-1244 min