Doug Morneau - Podcast Details

Shows

Real Marketing Real FastHOW NONPROFITS CAN MAKE BETTER VIDEOSHow nonprofits can make better videos with Doug Scott Video is such an important tool for nonprofits period. And for-profit companies as well because it’s such a powerful communications medium. Facebook’s research division says the experiments they’ve run on Facebook and Instagram show that videos are looked at 5 times longer than static content and they generate more engagement. If you are looking to do a mix of creating your own organic content and then doing paid content, only ever pay for content that organically works well. Release it first, organically through your channel, and see if it s...2020-07-0249 min

Real Marketing Real FastHOW NONPROFITS CAN MAKE BETTER VIDEOSHow nonprofits can make better videos with Doug Scott Video is such an important tool for nonprofits period. And for-profit companies as well because it's such a powerful communications medium. Facebook's research division says the experiments they've run on Facebook and Instagram show that videos are looked at 5 times longer than static content and they generate more engagement. If you are looking to do a mix of creating your own organic content and then doing paid content, only ever pay for content that organically works well. Release it first, organically through your channel, and see if it starts to actually h...2020-07-0249 min

Real Marketing Real FastRISK FREE ADVERTISING ONLINE WITH GUARANTEED ROASRisk-free advertising online with guaranteed ROAS with Cooper Harris So rather than just showing a consumer cool pictures, we actually show them viable ad units from which they can actually purchase. And then we do that on a pure performance basis for our brands. We're a tech platform behind the scenes and looking at things and making optimizations. It is literally an algorithm that uses its own learning to make decisions. We are super conversion focused. So we really want to show the right product, the right person at the right time. Brands are way overly dependent on Amazon. They d...2020-06-2542 min

Real Marketing Real FastRISK FREE ADVERTISING ONLINE WITH GUARANTEED ROASRisk-free advertising online with guaranteed ROAS with Cooper Harris So rather than just showing a consumer cool pictures, we actually show them viable ad units from which they can actually purchase. And then we do that on a pure performance basis for our brands. We’re a tech platform behind the scenes and looking at things and making optimizations. It is literally an algorithm that uses its own learning to make decisions. We are super conversion focused. So we really want to show the right product, the right person at the right time. Brands are way overly dependent on...2020-06-2541 min

Real Marketing Real FastCUSTOMER JOURNEY MAP, WHY THEY DO OR DON’T BUYThe customer journey map, why they do or don't buy with Bob Berry That basic phenomenon of simply not being able to complete the task is one of the major things that we encounter. The vast majority of what happens on the customer journey is based on individuals, making individual choices within the experiences that we provide them. You have to find some way to be with them and observe them experiencing all of those things or any one of those things as they experience it. So you get to be inside their heads, inside their hearts, understand their motivations...2020-06-1850 min

Real Marketing Real FastTHE BEST WEBINAR PLATFORMS REACH YOUR AUDIENCE EVERYWHEREThe best webinar platforms reach your audience everywhere with Casey Zeman The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. You can see a level of commitment when someone shows up to a webinar, whereas someone just comes, they opt into a freebie, and then go to a sales video, they can leave at any time. A webinar can have much higher results than a pre-polished, what is considered a perfect webinar, or a really well-scripted webinar. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BEST WEBINAR PLATFORMS REACH YOUR AUDIENCE EVERYWHERE [just click to t...2020-06-0450 min

Real Marketing Real FastBUILD YOUR INFLUENCER MARKETING HUBBuild your influencer marketing hub with Magda Houalla The big evolution is it’s less about working with these massive superstars on social media as the only influencer marketing strategy. It’s about expanding who you consider being influential to your brand and evolving the ways in which you’re interacting with them. You can loosen the restrictions with your influencer marketing and allow access to your brand to anyone who is a loyal fan, a customer, even an employee who could have an impact on their business and work with them in a really flexible way. One thing t...2020-05-2644 min

Real Marketing Real FastBUILD YOUR INFLUENCER MARKETING HUBBuild your influencer marketing hub with Magda Houalla The big evolution is it's less about working with these massive superstars on social media as the only influencer marketing strategy. It's about expanding who you consider being influential to your brand and evolving the ways in which you're interacting with them. You can loosen the restrictions with your influencer marketing and allow access to your brand to anyone who is a loyal fan, a customer, even an employee who could have an impact on their business and work with them in a really flexible way. One thing that we look at a...2020-05-2644 min

Real Marketing Real FastTHE BEST CORPORATE TEAM BUILDING ACTIVITIESThe best corporate team building activities with Terry Barkman A sailboat is a great place to work on corporate team building activities and to see how your team is functioning together and where the fall-downs are in your communication. The boat inherently sets up short feedback loops and we can tell if the things that we've asked for and communicating for are happening, we can tell how quickly they're happening, we can tell who's jumping in and being a team player and who's hanging back and waiting for somebody else to take the lead. A big part of what a...2020-05-2134 min

Real Marketing Real FastTHE BEST CORPORATE TEAM BUILDING ACTIVITIESThe best corporate team building activities with Terry Barkman A sailboat is a great place to work on corporate team building activities and to see how your team is functioning together and where the fall-downs are in your communication. The boat inherently sets up short feedback loops and we can tell if the things that we’ve asked for and communicating for are happening, we can tell how quickly they’re happening, we can tell who’s jumping in and being a team player and who’s hanging back and waiting for somebody else to take the lead. A big pa...2020-05-2134 min

Real Marketing Real FastGROW YOUR TOP LINE REVENUE FASTGrow your top line revenue fast with Lisa Florenzen I try to help any business gain at least $20,000 of revenue in less than an hour. And how I do that is really taking a look at their message, their content, what their goal is with their business. I look at, are they bundling? Do they have joint venture partnerships? What are they doing with those partnerships? Have you raised your prices? I really try to get in there and just look at the numbers first, see where we are, see where we want to go, how we can...2020-05-1932 min

Real Marketing Real FastHOW TO BECOME A SUCCESSFUL AFFILIATE MARKETERHow to become a successful affiliate marketer with Mathieu Jang There's definitely a different game when you are not only actively driving paid traffic, but actually doing it profitably. It's like having this magic vending machine. There are so many metrics to watch, but no matter what you're doing, if you just watch those two things, what's the cost to acquire a customer, how much is the customer worth? A lot of people don't realize how much goes into the research and development of creating products and finding out if there's actually demand and if it actually works in all o...2020-05-1247 min

Real Marketing Real FastHOW TO BECOME A SUCCESSFUL AFFILIATE MARKETERHow to become a successful affiliate marketer with Mathieu Jang There’s definitely a different game when you are not only actively driving paid traffic, but actually doing it profitably. It’s like having this magic vending machine. There are so many metrics to watch, but no matter what you’re doing, if you just watch those two things, what’s the cost to acquire a customer, how much is the customer worth? A lot of people don’t realize how much goes into the research and development of creating products and finding out if there’s actually demand and if...2020-05-1247 min

Real Marketing Real FastTHE BENEFITS OF HIRING AN ONLINE BUSINESS MANAGERThe benefits of hiring an online business manager with Anja Riemer-Grobe Most business owners really underestimate how much work it is to do a launch or to create a program, right? An online business manager can help. The first thing people need to learn is to get into the habit of protecting their time. We practice time chunking. I ask people to put categories in their calendars instead of timeframes. For example, this is my two hours where I'm working on my emails. Follow-up is oftentimes what people forget to schedule. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BENEFITS OF HIRING AN ONLINE...2020-05-0540 min

Real Marketing Real FastTHE BENEFITS OF HIRING AN ONLINE BUSINESS MANAGERThe benefits of hiring an online business manager with Anja Riemer-Grobe Most business owners really underestimate how much work it is to do a launch or to create a program, right? An online business manager can help. The first thing people need to learn is to get into the habit of protecting their time. We practice time chunking. I ask people to put categories in their calendars instead of timeframes. For example, this is my two hours where I’m working on my emails. Follow-up is oftentimes what people forget to schedule. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: TH...2020-05-0540 min

Real Marketing Real FastHOW TO GENERATE MORE LEADS ON LINKEDINHow to generate more leads on LinkedIn with Dana Lindahl What we've been realizing recently is that LinkedIn is actually a great place to post content. The one thing I tell most people is that there is such a thing as too much content on LinkedIn. Any person that's trying to actually generate more leads on LinkedIn, they need to focus first on having a completely optimized LinkedIn profile. This is what I view as the modern business card today to B2B sales. If someone were to gain access to your message box and post that publicly, would you...2020-04-3042 min

Real Marketing Real FastHOW TO GENERATE MORE LEADS ON LINKEDINHow to generate more leads on LinkedIn with Dana Lindahl What we’ve been realizing recently is that LinkedIn is actually a great place to post content. The one thing I tell most people is that there is such a thing as too much content on LinkedIn. Any person that’s trying to actually generate more leads on LinkedIn, they need to focus first on having a completely optimized LinkedIn profile. This is what I view as the modern business card today to B2B sales. If someone were to gain access to your message box and post that...2020-04-3042 min

Real Marketing Real FastHOW TO SELL ON AMAZONHow to sell on Amazon with Carolyn Lowe The first thing we do is does discover if it makes sense for you to sell on Amazon? Things that are heavy, that cost a lot, that are cheap, lower priced. Those don't usually don't make sense, you can't make money. So what we do typically if we're going to work with a new brand, we'll do an audit, we'll see if there are search terms and how many search terms they have for their brand or their product on Amazon before we take them on. I have an interesting stat from...2020-04-2840 min

Real Marketing Real FastHOW TO WRITE A BOOK AND GROW YOUR BUSINESSHow to write a book and grow your business with Chandler Bolt I'm a firm believer that a book is the best thing you can do to grow your business. Every time someone sees your book and every time anyone comes to your office and sees it, they think about you and they think about the work that you do. If you give your book to every paying customer, well then now all of a sudden, they give one of those to another person and it's a referral mechanism. I always say this: until you have your rough draft done, n...2020-04-2343 min

Real Marketing Real FastHOW TO PERSONALIZE YOUR EMAIL CAMPAIGNSHow to personalize your email campaigns with Randy Levy Now is the time to regroup, have a hard reset on everything, question everything and learn as much as you can. Personalizing your email campaigns is primarily data-driven because data's the name of the game. I look at design as a competitive advantage. The folks who design well are beating the competition. At the end of the day, with email marketing, it's a test, test, test to see where you could generate more return on investment. In an email, you're not competing with your competition, you're competing with the millions and...2020-04-2140 min

Real Marketing Real FastHELPFUL WEBSITE STRATEGIES THAT CONVERTHelpful website strategies that convert with Ray van Hilst When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well. Ask your self, "What are they coming to your site to do? What do they need from you?" Then let's help them do that and get to that next page where you're going to do that. It's not about you. If someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem. Go look at the top landing pages on your site. If you were...2020-04-1653 min

Real Marketing Real FastHOW TO IMPROVE YOUR GOOGLE RANKS IN 2020How to improve your Google ranks in 2020 with Matt LaClear It took me a good three, four years after Penguin to really realize, I'm never going to hack the algorithm again. Then it just became a pursuit of just doing best practices. Today, SEO is about giving your users what they're looking for. Google's not going to rank whether based upon the quality of your recipe. They're going to base it upon how many other sites are linking to yours. All we're doing is building up social equity with the prospects before we make our ask. Small businesses are the...2020-04-1448 min

Real Marketing Real FastBUSINESS CONTINUITY PLANA Business Continuity Plan with Doug Morneau The one thing that you can expect from a global crisis like we're experiencing is that not everybody will lead well in this situation. "Once the quarantines over, what will my business look like?" How will customers want to be treated when we reopen for business? There are lots of different ways that you and I can support our local businesses and support each other. Is there something new you can do in your business to take advantage of the time that you have? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: BUSINESS CONTINUITY PLAN [just click to...2020-04-0916 min

Real Marketing Real FastHOW TO QUICKLY BUILD AN ENGAGED AUDIENCEHow to quickly build an engaged audience with John Meese We focus more on the longterm strategies that really stand the test of time to build an engaged audience and we spend less time on like TikTok and whatever the latest cool thing is. If you put systems in a few areas of your business, it dramatically increases your results. Email has continued to succeed and that's really the foundation of our business. So then it's a question of, "Okay, who's on your email list and how do you get them on your email list?" To quickly build an engaged...2020-04-0745 min

Real Marketing Real FastHOW TO DEVELOP LEADERSTips on how to develop leaders with Peter Montoya As I help develop leaders my job is to help them become much more effective. And oftentimes I serve as a leader confidant. The feedback agreement is, you want to give feedback that is kind, honest and helpful. All leadership is leadership development, which means that my sole job is to be coaching, training, mentoring people in my organizations to be a leader themself, leaders of friends and family, and leaders in my organization. And leadership development starts before the interview, most likely in the employee manual. There is no avoiding...2020-04-0238 min

Real Marketing Real FastHOW TO GAIN CONFIDENCE IN PUBLIC SPEAKINGTips on how to gain confidence in public speaking with Mike Acker When it comes to public speaking it's either confidence that's holding someone back or understanding that's holding someone back. Communication is currency. It's the currency we use in everything. Ultimately, anytime someone's giving a message, you are the message. A huge aspect of speaking. It's "Let me help you get what you want." _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO GAIN CONFIDENCE IN PUBLIC SPEAKING [just click to tweet] HOW TO GAIN CONFIDENCE IN PUBLIC SPEAKING When it comes to public speaking it's either confidence that's holding someone back or...2020-03-3141 min

Real Marketing Real FastHOW TO RESPOND TO LEADS QUICKLYTips on how to respond to leads quickly with Maddy Martin The most critical thing to moving the needle in your business is to respond to leads quickly. If you don't have texting enabled for your business phone number, you're probably missing a lot of leads. The most effective thing to do is to identify those top two or three things that you need to determine if the person contacting you is a good fit. An important component is business continuity. If there was ever anything to happen to you who have you trained to take over those conversations? Chat...2020-03-2653 min

Real Marketing Real FastA NICHE MARKETING SUCCESS STORYTips on how to be a niche marketing success story with James Soto By focusing on the industrial sector niche, really understanding it, we've been able to really build that empathy, knowledge and actually help them grow their businesses. I think the big lesson we learned is that you have to slow down in order to speed up. Further, you have to know that everything starts with strategy. One of my beliefs is I believe you've got to make your way of doing business obsolete before generational technology, market forces, or the competition does. "What do we really know about...2020-03-2443 min

Real Marketing Real FastHOW TO GROW YOUR BUSINESS’ REVENUE AND LEADS FASTERTips on how to grow your business' revenue and leads faster with Kenn Costales The big hurdle that you need to overcome in growing revenue and leads is trust, and having that personal brand, up and active, helps solve that problem. And then, once they do sign up, it's not over yet, the selling process is not over, yet. So, having a PDF makes a lot of sense, to build more trust and rapport with the potential client. Organic Facebook is not your Facebook page, but rather it's you. Business owners within Facebook using their own Facebook page to create o...2020-03-1944 min

Real Marketing Real FastHOW TO UNLOCK THE POWER OF SPONSORSHIPTips on how to unlock the power of sponsorship with Ken Ungar Companies get into sponsorship for a variety of reasons: brand awareness, entertain a prospect, employee engagement, generate leads, provide product sample. All of those things could be accomplished with the right sponsorship. So, generally, those lower-profile events, those events that are not perceived to be as commercial, the benefit to those sponsors is greater at those smaller, more localized events. Ensuring that the sponsor gets what it paid for, and, more importantly, fully leveraging what it paid for is a critical thing. If you spend $50,000 for the right's f...2020-03-1749 min

Real Marketing Real FastHOW TO CREATE HIGH CONVERTING SALES FUNNELSHow to create a high converting sales funnel with Joel Louis An activation sales funnel is a great place to start. Once getting ROI could focus on lower value ladder items like an ebook or quiz. If you're driving traffic, meaning you're paying money or you're doing specific Facebook Live's or specific posts and you're driving them to your website you're literally driving them to a brick wall because your website has a lot of distractions, there's a lot of noise what I like to call it. It comes down to did you do your work? Did you look at t...2020-03-1251 min

Real Marketing Real FastHOW TO SCALE YOUR BUSINESS PAST SIX FIGURESTips on how to scale your business past six figures with Taylor Welch To scale your business you have to be okay with earning money off of the effort of the people on your team and trusting the people on your team. To get to six figures is pretty much your effort. But then you pass a critical mass where getting past seven figures and eight figures, you have to disconnect that. For us, it was, the first hire was a client success director. People are doing a million things, none of it works. And really targeting them towards the...2020-03-1039 min

Real Marketing Real FastMARKETING FUNNEL TIPS FROM THE 28-YEAR-OLD MILLIONAIREMarketing funnel tips from the 28-year-old millionaire Tanner Chidester I have a systematic process of moving people through my marketing funnel quickly and efficiently by asking important questions. Then we sign them up for a call. And I think it's what has allowed me to grow so fast because I'm doing things most people aren't doing and so when you do that usually it gives you an advantage over others. I'm pretty vocal about I don't like the low ticket model for beginners. I think that that's what actually kept me stuck for the first two years. I was like I...2020-03-0545 min

Real Marketing Real FastSOCIAL MEDIA MARKETING STRATEGIES THAT DRIVE SALESSocial Media marketing strategies that drive sales with Marty Mcdonald Marty starts with social and then helps clients integrate that to their overall sales and marketing strategy moving forward. So what's the plan? Let's plan for this, let's work on this. Because sometimes people still think, even though it's 2020, they think the Internet's magic. I'm a big fan, especially in e-commerce, of email. You can't set it and forget it, even though on the face, it looks good. So that's been one of the eye-opening things. I love micro-influencers. Give me somebody that has 500 listeners to their podcast, and they...2020-03-0348 min

Real Marketing Real FastEMAIL DELIVERABILITY TIPS YOU NEED TO KNOWEmail deliverability tips you need to know with Alice Cornell So the major key to deliverability, the secret is to send an email that people want. But these days, spam is more much more likely to be mail people don't want, or are no longer interested in. But basic things, like making sure that your welcome message is right, can make such a massive impact on your overall deliverability. One of the things that I wanted to talk about a little was how targeting by segmentation was really hugely beneficial for us because we started treating our user base differently...2020-02-2735 min

Real Marketing Real FastHOW TO TURN YOUR B2B PROSPECTS INTO CUSTOMERSTips on how to turn your B2B prospects into customers with Morgan Williams In B2B sales you need to get in front of your ideal prospects and talk to them, help solve their problems and start the sales process. Cold email is not spam. Spam is sending out irrelevant messages to people at high volumes. Cold email is reaching out to a business or to a person with a relevant message where they have no prior knowledge of you. Please follow up more. Anyone, please follow up more. If you follow up several times, you will have increased r...2020-02-2051 min

Real Marketing Real FastHOW TO USE VIDEO ADS TO INCREASE LEADS AND SALESTips on how to use video ads to increase leads and sales with Aleric Heck Our clients that are adding YouTube video ads to their sphere of marketing and advertising, is they're seeing that's what's currently providing the biggest return on ad spend because of the fact that it has that rich media that people can watch. But when you start out with YouTube, we've done a lot of testing, natural actually works better. We found the best ads on YouTube, especially for people that are the face of a business, if you're a coach, consultant, course, something like that, i...2020-02-1848 min

Real Marketing Real FastDELIVER PERSONALIZED CONTENT IN REAL TIMETips on how to deliver personalized content in real-time with Gretchen Scheiman I would say personalization is utterly fundamental and core to any marketer's strategy. Almost 90% of retail marketers are using personalization today. In an email, you need a vendor that can help you overcome the limitations of flat emails and change images on the fly and make them more dynamic It is an ongoing source of tension for marketers because a customer is always going to buy more when things are personalized. We've proven that over and over again. But a customer is also always going to be very...2020-02-1338 min

Real Marketing Real FastTIPS ON BECOMING A FRACTIONAL CMOTips on becoming a fractional CMO with Skip Fidura Every day I look at what value have I added, and both immediate value and potential long-term value. As the fractional CMO, I'm a member of the team. I've got a company ID, I've got my key fob, I've got an email address. I make sure I go through the staff induction. One of the things that I discovered really early on is you very quickly start talking in the first person, the first-person plural if you're a real pedant. It's all about us and us. It's not about you. I k...2020-02-1153 min

Real Marketing Real FastHOW TO SET UP A VIRTUAL OFFICETips on how to set up a virtual office with Sarah Noked The three mistakes people make when they are working with virtual teams is they aren't clear about their goals, their virtual office set-up, and they are not leveraging the power of automation. Ideally, the point here is to delegate everything that doesn't really require you, the business owner, to do. Anything that's a recurring task should not be being done by the business owner because in that case, it can be systematized and delegated. A lot of businesses haven't leveraged something like a project management tool _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS...2020-02-0650 min

Real Marketing Real FastHOW TO GAIN ATTENTION AND INCREASE SALESTips on how to gain attention and increase sales with Tyler Basu We help people create content to gain attention and then we make sure that we bridge the gap to actually getting some leads and some appointments. I'll start at the bottom of the funnel process. I like to focus on things that are the closest to the money. It's not about the time, it's about the resources that are poured into it. You can really speed up building your audience if you're a bit more generous with the money you spend on doing that. If you're not spending...2020-01-2848 min

Real Marketing Real FastHOW TO CRUSH YOUR SALES GOALSTips on how to crush your sales goals with Gessie Schechinger I mean, anyone that tells you e-mail is dead doesn't understand how amazing the ROI on e-mail is. How our system works is, we really combine a CRM with a secret drip tool. And then, some strong reporting and analytics behind it. We found that call, e-mail and LinkedIn are the three best ways to communicate with people Sales is getting more analytical. And you can dial it in down to a science, and you really can see the numbers, and see things working. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO CR...2020-01-2147 min

Real Marketing Real FastHOW TO DO MARKETING LIKE A LEGENDTips on how to do marketing like a legend with Christopher Lochhead A marketing legend breaks or takes new ground. They do not compare themselves to the past. They create the future and they educate the world about how they see that future. Legendary category leaders like Netflix build a moat and they do it with data. Competition by definition is a comparison game and compared to existing products and services in the market category that we are now going to compete in. The legends never compete. Number one, what makes us radically different? Number two, what problem or opportunity...2020-01-1456 min

Real Marketing Real FastHOW TO IMPROVE CUSTOMER LOYALTYTips on how to improve customer loyalty with Rob Gallo If you have a customer loyalty program already, the people who are in your program using it are already loyal. Can they be more loyal? You have an emotional connection to a brand that leads you to engage with that brand. You might drive out of your way to get to a Starbucks if you have that emotional connection. That's the first step in customer loyalty. The best thing to do for your customers is ease of use. Reduce friction on the user experience side. It needs to be seamless. R...2020-01-0739 min

Real Marketing Real FastHOW TO EFFECTIVELY USE EMAIL MARKETINGTips on how to effectively use email marketing with Ryan Phelan I wish people would just stop this whole discussion around email is dead is. If you think email is dead, then just delete all your emails and just shut it all down. A lot of my initial work with companies is to rethink where their customers are today, not where they were when you developed a program initially. The challenge I always have had throughout my career is what's the right shiny stuff that actually moves the needle or makes a difference? A mistake that a lot of companies...2019-12-3147 min

Real Marketing Real FastHOW TO CREATE CONTENT FOR PRTips on how to create content for PR with Trevor Young Become your own media channel as the starting point and then build everything else on top. Build a base of communications with your audience as you grow your audience. Create long-form content, a big article or a video presentation that you've done. Then chop them up into cascading content. Have a culture to create content and that means within your workplace you see things, stories, you're always taking behind the scenes photos and content is part of the DNA of your business. A good starting point to create content...2019-12-2453 min

Real Marketing Real FastDIGITAL MARKETING TACTICS THAT ATTRACT MORE CUSTOMERSDigital marketing tactics that attract more customers with Adam Lundquist When it comes to digital marketing tactics clarity will beat cleverness every time. I like to start with something like an Ebook. Or lately, I've been seeing interactive content perform a lot better. We do a lot of quizzes to start off. What the principle of influence is saying is if your potential customer takes a small step, they are much more likely to then take the next bigger step. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: DIGITAL MARKETING TACTICS THAT ATTRACT MORE CUSTOMERS [just click to tweet] DIGITAL MARKETING TACTICS THAT ATTRACT MORE...2019-12-1745 min

Real Marketing Real FastHOW TO GET YOUR ARTICLES PUBLISHEDTips on how to get your articles published with Michelle Garrett If you want to get your articles published, it's always good to take a look at your social media presence and website before you put the pitch out there. To pitch publishers start with verticals because I think that is such an opportunity because there are a lot of them. They need to fill those pages. I think PR is more important than ever, because in this day and age of scandals and missteps that can go viral in a matter of minutes. Do you have a crisis communications...2019-12-1048 min

Real Marketing Real FastARE YOU LOSING SALES DUE TO POOR ORGANIZATION?Tips on how to to be more organized and not lose sales with Resa Gooding I help businesses understand how to be more organized and efficient, so they can use CRM and marketing platforms to scale their businesses and stop losing sales. If you don't spend time cleaning up your database, it's a problem. This will always repeat itself and your campaigns will never perform well. Start off by achieving quick and easy wins with the things that are easy to use. You have to have something as simple as content because the content is the thing that gives fuel...2019-12-0344 min

Real Marketing Real FastCREATE FACEBOOK VIDEO ADS THAT ACTUALLY WORKCreate Facebook video ads that actually work with Adam Sand The ability of Facebook video ads to find people while they're thinking about roofing before they're actually Googling roofers is incredibly powerful. I learned how the Facebook ad platform works, how to measure and test your different ideas, and I learned that everything at all times is always a test. To sell your service or product with Facebook video ads there is a product script, a process script, a people script, there's the thought reversal script, the caught doing it right script and the giving pledge script. Now they're calling i...2019-11-1938 min

Real Marketing Real FastIMPROVE EMAIL ENGAGEMENT WITH AUTOMATED DYNAMIC CONTENTTips on how to improve email engagement with automated dynamic content with Matthew Dunn Campaign Genius is our latest project. And what Campaign Genius is it makes the visuals in an email do everything they possibly can. A couple of years ago they noticed a shift where the top behavior for email of interest is "Save for Later." So, where Campaign Genius plugs into that behavior for marketers is in allowing them to keep the offer fresh. What we did for them was personalize every email image. The net difference was that the click-through rate on the A part of...2019-11-1244 min

Real Marketing Real FastHOW TO GET ARTICLES PUBLISHED BY MAJOR PUBLISHERSTips on how to get articles published by major publishers Whenever I put out a piece of content that I've created where I'm controlling the narrative and the messaging, I consider a big fat ad for me. Because essentially I'm talking about something that I know about and asserting myself as a subject matter expert, a thought leader. The media outlets like Time Inc., or Conde Nast for example, they've been around for over a hundred years and they've spent millions building their brands, their cred, their authority. In an instant when your article is featured that is fully lent...2019-11-0536 min

Real Marketing Real FastHOW TO MAKE ENGAGING LINKEDIN VIDEOSTips on how to make LinkedIn videos that engage your connections And what's interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I've ever uploaded on. This podcast that we're creating right now will get repurposed after this call. It's going to get chopped up into smaller bits of little video nuggets that we could use for promotional purposes elsewhere. And people went crazy that I took the time to send them a personal video. The other thing I think is because of the vulnerability of the video, like the content that...2019-10-2953 min

Real Marketing Real FastHOW TO CREATE MESSAGING THAT CONNECTS WITH YOUR LISTENERSTips on how to create messaging that connects with your listeners with Scott Brown The magic with great, clean messaging is not just that it's persuasive. It may be. But most importantly, it's memorable. If you boil it all down, I turn smart people into rich people. What I like to do is think about how you can take your company messaging or your company's story and frame it, putting the audience first rather than yourself. And that's really what clean messaging is all about. If we could find a way to help entrepreneurs using a framework or a canvas t...2019-10-0138 min

Real Marketing Real FastHOW TO GET BETTER RESULTS FASTER FOR YOUR ONLINE COURSETips on how to get better results faster for your online program with Marisa Murgatroyd About 97% of people who sign up for online education don't actually complete the online courses and online programs they sign up for, and definitely don't get the results that they were hoping for when they joined. Most online courses are developed by experts who may know what they're talking about in terms of their expertise but don't necessarily know how to get someone a result and don't understand the psychology of motivation and how people really learn. What we want is to learn from an...2019-09-2447 min

Real Marketing Real FastHOW TO SUCCESSFULLY CREATE AND LAUNCH AN ONLINE COURSETips on how to successfully create and launch an online course with Jonathan Denwood: One of the great things about creating an online course is it's an opportunity for somebody to build a real business online, which is possible to do while still doing your day job. The main thing is not to make building an online course a daunting task. But a lot of people that do their first course, and this is totally understandable, is to prove that they're offering great value to their students, they feel that they've got to literally build War and Peace in a...2019-09-1040 min

Real Marketing Real FastPROVEN WAYS TO IMPROVE YOUR WEBSITE CONVERSION RATE AND SALESTips on ways to improve your website conversion rate and sales with Justin Christianson I'm in the conversion rate business, but to me, that's kind of a relative number. I look for the scalability and the sustainability of a company, and really just what's driving that audience. When you come and look at it and actually break down the metrics, their homepage might be second or third on the list in terms of traffic but might be the biggest area of leverage. So they're focusing on the wrong visitor journey. Your cost per acquisition, we'll see a 20% to 30% reduction in...2019-08-2738 min

Real Marketing Real FastVIDEO TACTICS TO IMPROVE SALES AND CUSTOMER EXPERIENCEVideo tips and tactics to improve sales and customer experience with Ethan Beute Video is a very effective way to connect and communicate, and ultimately, to convert as well. You create and win more opportunities when you get face to face with people. But we all know the challenges involved in that. They basically break down to time and distance. We either don't have the time or we can't overcome the distance. I like to encourage anyone who is running a business or running some aspect of a business to look at all of your customer touchpoints and where could...2019-08-1546 min

Real Marketing Real FastSOCIAL MEDIA STRATEGIES TO INCREASE PROFITABILITYSocial Media strategies to increase profitability with Traci Reuter I have just recently done a YouTube video, talking about how social media popularity does not equal profitability. Reach is important and all those things are important, but the end of the day, it's got to be the right people. We look at the customer journey, like what's the typical customer journey? The only way to stay on top of the constant changes and be world-class is to just laser focus. We start with the end in mind. If you think out of every 100 people, two are going to buy, what...2019-07-2343 min

Real Marketing Real FastHOW TO BE HEALTHY IN A CRAZY, BUSY WORLDTips on how to be healthy with Rob Dionne I'm convinced that if you go outside of more than 10 [healthy] recipes, the variety is what's going to sink you. Until you are basically at the end of the road and you got a tag on your toe, there's always more to learn about you. I feel like the most important thing is to be real and authentic with what your journey is, and what actually has an impact on you and your wellness. If I can impart a lifestyle and to anybody's already crazy life and help them kind of n...2019-07-1655 min

Real Marketing Real FastWHAT I’VE LEARNED AFTER TWO YEARS OF BLOGGINGTips based on what I've learned about blogging after two years with Heather Morneau I think one of the biggest blogging myths is the fact that some people think that you need to have an entire novel in your mind and you need to sit down and write pages upon pages. "You're still doing it, you're still losing it. How do you do it?" The more people asked, the more that there was a journey there and I thought, you know, maybe that is we share this with people, it would inspire or help other people. What the plan was...2019-07-0927 min

Real Marketing Real FastHOW TO TARGET, CONNECT AND CONVERT SALES LEADSTips on how to target, connect and convert sales leads with Craig Klein Everybody's trying to move the sales numbers. That's not unique or different. It's all about how do we do it, right? So we just try to make it easy for the salesperson to see the lead when it's available, also to give teams a way to sort of autoroute leads to the right people at the right time. What that means is that leaves zero time for salespeople to focus on the leads that said no last month or a quarter ago or six months ago. When...2019-07-0441 min

Real Marketing Real FastHOW TO BUILD LONG TERM CONNECTIONS WITH INFLUENCERSTips on how to build long term connections with influencers with Cloris Kylie Building long term relationships with influencers works because we are in the business of building relationships, right? Regardless of what you do, even if you're not in online marketing. A mistake people make is, they get that interview, and they think 'Let me try to find someone else" instead of really nurturing that relationship or finding what else you can do in the long term to collaborate with that person. If you really listen, and you start to feel a personal transformation too. It's always about, how c...2019-07-0238 min

Real Marketing Real FastVIDEO STORYTELLING TO MAKE AN IMPACTTips on video storytelling to make an impact with Kenan Convey Video storytelling is needed more than ever because it's so accessible and because everyone is on video. If you don't have a voice in the market, I think you're completely forgotten about. One of the most key pieces I'm able to give to clients is something we call a content pyramid. It's okay if you have 30 seconds to connect with the viewer online, how are you going to sell them or convince them or make them believe in your vision in those 30 seconds? I think the best element or...2019-06-2733 min

Real Marketing Real FastHOW TO CREATE AUTHENTIC ENGAGEMENT WITH BRANDED VIDEO CONTENTTips on how to create authentic engagement with branded video content with Gideon Shalwick The key when it comes to video content is that a lot of people miss is the match that you have between who you're talking to and the message that you have, so your message and your market match. How do I come up with the topics? One easy shortcut is to ask yourself, what are all the problems that your target audience are experiencing? Problems, frustrations, needs, desires, all those sorts of things. I remember how excited I felt because I felt for the first...2019-06-2542 min

Real Marketing Real FastHOW TO DELEGATE TO IMPROVE YOUR BOTTOM LINETips on how to delegate to improve your bottom line with Tim Francis I didn't know how to delegate and I didn't know how to lead and manage. What I discovered after my first failure with an assistant was that at least 50% of the problem was not with the assistant, but was with me. At the very top, which is what the surgeon focuses on and what I encourage entrepreneurs to focus on, is strategy, high-level skill, and high-level access. Everything below that we draw a delegation line and everything below that should be done by everyone else. Sooner or...2019-06-1356 min

Real Marketing Real FastWRITING AUTHENTIC COPYTips on writing authentic copy with Joe Pomeroy My whole focus is on writing authentic copy. If you're hiring a copywriter and 90% of their time is not spent in research, then they're not going to get your voice. It's combining those classic [copywritng] traditions with authenticity and being able to write those headlines and do those bullet points and have those attention-getting boxes. Oftentimes, business owners don't necessarily see themselves as an expert, but the reality is when you built a business and you're making money at it and you're helping lots of people, that you're an expert to somebody. ...2019-06-1140 min

Real Marketing Real FastHOW TO ADVERTISE TO GENERATE HIGH-QUALITY LEADSTips on how to advertise to generate high-quality leads with AJ Wilcox I had a sales guy come up to me and introduce himself and he said, "AJ we don't know what you're doing over here, but we're fighting over your leads. Keep it up." I think people being in the right mindset is really key with LinkedIn. When you move over to LinkedIn ads, your sales team is going to tell you "This is the perfect person. Thank you. We are talking to an ideal quality type of prospect." But we're still little ways out. They haven't started the...2019-06-0641 min

Real Marketing Real FastUSING YOUR WEB PRESENCE TO MAKE THE WORLD A BETTER PLACETips on using your web presence to make the world a better place with Chris Yoko You could use your web presence to do something, whether it's to be a little bit more charitable, a little bit more sustainable, a little bit more in favor of generating more opportunity for people throughout the entirety of their journey. We work exclusively with organizations that have a passion or a purpose beyond mere profit. Here's the real tangible impact of the work we did, that we would've never known if we hadn't thought about the kind of stress that this puts on...2019-06-0441 min

Real Marketing Real FastHOW TO USE DATA TO IMPROVE YOUR MARKETINGTips on how to use data to improve your marketing with Bill Bice The hard part is how to use data to improve your marketing. Using it so that you're constantly getting better can be difficult. That's the hardest problem that businesses have, is executing on that day-to-day in the trenches working to get their marketing done. That consistency is what makes it work. There's always somebody bigger in your space. They've spent millions of dollars figuring out what works in that area. The hard part is figuring out, okay, how do we make that work for a smaller company? ...2019-05-3037 min

Real Marketing Real FastHOW TO INCREASE SALES WITH INFLUENCER MARKETINGTips on how to increase sales with influencer marketing with Shane Barker There are still millions of influencers and there are still great products that match up perfectly with those influencers if you put in the time and effort into influencer marketing. This is not only influencer marketing. This is SEO. This is anything you do. If you're going to spend a lot of money on influencer marketing hands down, try to find an agency or find somebody to work with. Don't go and put all your budget into one person, right? One of the biggest things is before you...2019-05-2846 min

Real Marketing Real FastBUYERS HAVE CHANGED. HAS THE WAY YOU SELL CHANGED?Tips on how to sell to buyers in the new economy with Todd Hockenberry Buyers have changed. The way you sell in the new economy has to change. It really affects everything. It's not just about marketing anymore. It's about how you really run your entire business. It starts with the mindset of leadership understanding how they connect with and create value for a customer, and then how they build a relationship moving forward. They created a lot more connections and ways for their customers and contacts to understand what they were doing and how they could help them. So...2019-05-2346 min

Real Marketing Real FastHOW TO GROW YOUR BUSINESS WITH VIRTUAL ASSISTANTSTips on how to grow your business with Virtual Assistants with Barbara Turley The Virtual Hub, really, we recruit, train, and manage Virtual Assistants All the businesses I was working with had the same problem; they all were too small revenue wise to hire staff, but unless they hired the staff they were never really going to be able to grow it properly, and get out of the trenches of the terrible overwhelm of running your own business. Hiring Virtual Assistants was part of the answer. Offshore has been held as the panacea to solve all cost efficiencies and lots...2019-05-2046 min

Real Marketing Real FastIS IT ALWAYS A BAD THING WHEN PEOPLE UNSUBSCRIBE FROM YOUR EMAIL LIST?Tips on what to do when people unsubscribe from your email list with Doug Morneau What do unsubscribes mean, when should you be concerned, and does it really matter? Go have a look at your email list and just take a look and see what your stats and your numbers are. I would prefer that people unsubscribe, rather than ignore my email or just push it into the spam folder. The reality is unsubscriptions and people unsubscribing is not a bad thing. So I'm not suggesting in any way that you and I set out to increase our unsubscribe rates, b...2019-04-1816 min

Real Marketing Real FastHOW TO IMPROVE YOUR EMAIL STRATEGY AND CUSTOMER RESPONSETips on how to improve your email strategy and customer response with Kate Barrett The trend is about being customer-centric, understanding what your customers' needs are, respecting that, and then delivering on it. In my view, I think you should have a repliable email address and I think that somebody should be monitoring that or at the very least if you had some kind of automated response that directed them to how they can get further help. When you get really engaged with people when you can encourage their engagement through communications that really makes sense to them, that's where...2019-04-1142 min

Real Marketing Real FastHOW TO ATTRACT A STEADY FLOW OF IDEAL CLIENTSTips on how to attract a steady flow of ideal clients with Dov Gordon We call ourselves the Alchemist Entrepreneur precisely because we get below the surface to ... We're not skidding across the surface. We can skid across the surface of our understanding, or we can strike at the root where the masses are hacking at the leaves. We can build on the underlying structure of a situation. We eventually get to simplicity on the far side of complexity. The only three questions in the mind of the ideal client is should I pay attention? Is it interesting? When you've...2019-04-0944 min

Real Marketing Real FastCREATE A SUCCESSFUL AND COMPLIANT EMAIL STRATEGYTips on creating a successful and compliant email strategy by Jenna Tiffany I fully believe that GDPR is a massive opportunity for marketers, and it shouldn't be seen as a negative impact. I've seen some organizations, they've lost more than 50% of their email marketing database because they couldn't prove consent. Email is a top-performing digital channel, it generally doesn't get the right attribution, so it probably outperforms way more than we actually realize. Think about putting yourself in the shoes of the customers. What are the key questions and information that you would want to know before you hand your...2019-03-2846 min

Real Marketing Real FastEMAIL MARKETING TIPS TO INCREASE SALESEmail marketing tips to increase sales with Dela Quist Media is about reach and frequency. You want to meet as many people as possible as often as possible, and the only constraint is your budget. That's the thing. There's a puritanical zeal about email marketers which doesn't exist anywhere else. It's the only channel I know where experts advocate doing less. The first thing is that they perceive email to be old fashioned and intrusive And all CMOs care about the brand. So the perception is that email's destroying their brand, but TV commercials are not in some weird way. F...2019-03-2656 min

Real Marketing Real FastHOW TO GET MORE ROI FROM YOUR PRTips on how to get more ROI from your PR with Christina Nicholson To get more ROI from your PR stop thinking about promoting yourself and start thinking about just giving the media what they want and what they need. So the bad pitches are the overly promotional ones, which unfortunately for some reason is what most people do. So you need to set yourself up not just on your own social media and on your own websites as an expert in your industry, but you need to be getting on podcasts. And then when you're getting those media hits...2019-03-0741 min

Real Marketing Real FastUSE YOUR DATA FOR BETTER ENGAGEMENT AND CONVERSIONSTips on how to use your data for better engagement and conversions by Phillip Davis When you improve engagement you also improve your reputation which happens with a combination of clean and complete data. Make sure you have clean data and make sure you have the information you need to understand who the user is behind that email address, so you can take better action and meet your user's needs. It's age, gender, location, marital status, the presence of children, homeowner status, and income. Those are universally useful across channels. If you're sending me over a file that represents emails...2019-03-0542 min

Real Marketing Real FastIMPROVE EMAIL DELIVERABILITY AND EMAIL SENDER REPUTATIONTips on how to improve email deliverability and email sender reputation by Rob McEwan Invaluement started off from the ground up as particularly good at blocking that very elusive kind of spam that was slipping past other spam filters. More recently, though, a lot of old email addresses that just haven't been used for many years have been recycled into spam traps, so it's slightly more questionable as to whether it was spam or not. But it's our position, basically, that when the recipient doesn't have a reasonable way to connect the dots from whatever they're receiving to whatever they...2019-02-2642 min

Real Marketing Real FastHOW TO BUILD A PROFITABLE WORDPRESS BUSINESSTips on how to build a profitable Wordpress business by Lee Blue Here's the thing. The thing is clients don't actually want a website, right? They don't want digital marketing. They don't want the SEO stuff that you're doing. They don't want social media stuff except for one thing. They want the result of having done those things successfully. The reason that it's surprising is one of the big things that I think dramatically changes the picture for everybody is actually raising your prices. Another thing that I say all the time is, let me show you how you can...2019-02-2152 min

Real Marketing Real Fast7 ESSENTIAL PILLARS TO LAUNCH YOUR APP OR PRODUCTTips on how to launch an app or product with Sean Casto It's become easier, cheaper and more effective to create apps now than more ever before and you can build an app and launch it within 24 hours now. And the good news is there is still a lot of potential. When it comes to high rates of failure, the biggest thing is it really comes down to getting yourself out there and actually marketing the app effectively. The first pillar number one is a grand vision. The reason why we start the pillars with vision is that we've seen s...2019-02-0732 min

Real Marketing Real FastHOW TO SUCCESSFULLY LAUNCH AND MARKET A PODCASTTips on how to successfully launch and market a podcast with Ginni Saraswati To market a podcast ask: What's the best day to release your podcast? The best day is the same day as the last day. There is that commitment to the frequency of the podcast I think you've got to first start with, and I take my clients through this as well, when we do a podcast, start with the "why." Why are you doing the podcast? Then lets reverse engineer from there. They call it pod fade. A lot of people go through that pod fade where they...2019-02-0540 min

Real Marketing Real FastTEAM BUILDING TIPS TO GROW YOUR BUSINESSTips on team building to grow your business with Jack McGuinness Step back and ask, "What do we want this team to look like? How do we want it to operate?" The ability to listen and hear other people's perspectives, that's really, from our perspective, a pretty important skill in building and growing an organization If you just take some time for reflection in terms of getting to know each other it really can be the key that unlocks some potential that you didn't even know you had. There are some great psychometric instruments. All of them have their benefits...2019-01-2942 min

Real Marketing Real FastTHREE BIG LIES – EMAIL LIST RENTALTips on email list rental to generate leads and sales by Doug Morneau The three big lies of email list rental were that email marketing was dead, that it doesn't work, and that email list rental was illegal. The good news is, email list rental is alive and well, it's a great way to leverage your business, to have massive results in a very short period of time. Investigate the potential of renting email lists to add to your media mix to grow your business _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ THREE BIG LIES - THE REAL TRUTH ABOUT RENTING EMAIL LISTS TO GENERATE LEADS AND...2019-01-2425 min

Real Marketing Real FastHOW TO MAKE THINGS HAPPENTips on how to make things happen by Steve Sims And most people I know, they dream too small I am a 100% referral business. So every client that comes to me comes from somebody else introducing them People don't ask for what they want Money is always the second, third, and fourth chapter of a conversation The Distillery is very important for me because I'm really excited about people's growth. Too many people think you have to plan for perfection. And perfection does not exist I've failed so many times in my life. I'll probably fail on something tomorrow. But...2019-01-1745 min

Real Marketing Real FastHOW TO OUTSOURCE AND MAKE LIFE BETTERTips on how to outsource with Jaime Jay My superpower is helping companies stop the bottleneck within their business. I'm a big firm believer in life balance. Not work/life balance. The quality of life, including work, personal, family, and enjoying it all. I am a huge advocate of trying my darndest to enjoy every aspect of the day This [delegation] is where I say it's okay to be selfish. It's actually okay, you must be selfish. I would have had my systems and processes ironed out from day one. We highly encourage weekly meetings at a minimum. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO O...2019-01-1052 min

Real Marketing Real FastHOW TO BUILD COMMUNITY AND SUPERFANSTips on how to build community and superfans with Adam Schaeuble To build community and connection start with your own personal story. It's not my Million Pound Mission, it's our Million Pound Mission. Circular viralocity sucked me in. And the basic idea is that you take a confusing social media situation, but you just even things out and aim everything at one piece of content. Adam's podcast and Instagram Ninja move strategy. I want it to be truly authentic. I want people to see the good, the bad and the ugly. So nurture that relationship, connect with them, and let...2019-01-0843 min